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P R E S E N T S T H E

EXPERT-LED

WORKSHOPS

*LIGHTER. BRIGHTER.

01. PRESENTATION

EXPERT-LED WORKSHOPS

EXPERT-LED WORKSHOPSEXPERT-LED WORKSHOPS

• EXPERT-LED WORKSHOPS

Since September 2016, we are bringing a

selection of international experts and artists

every month to our resorts

• 2-3 hours session /week at resort

• Where guests can express themselves

via the workshops / discover their hidden

talents / meet expert artists & encounter

with them – enriching experiences

LUX* EXPERT-LED WORKSHOPS

WHAT?


LUX* invites you to try something new. A unique calendar of expert-led workshops has

been curated to inspire curious minds – creative artists and leading specialists will be

sharing their secrets at LUX* resorts through-out the year. Discover Tibetan sound healing

and stress-busting meditation. Try Vinyasa Flow Yoga combined with mono printing. Steal

tips to making the ultimate health tonics. In short: expect uplifting and edifying resort

experiences like no other.

Maybe it’s time to give the other side of your brain a workout. The left side is about

processing logic, science and mathematics, while the right side handles creativity and the

arts. Check the schedule to see which masterclasses will give your grey matter the fresh

challenge it craves. Afternoon craft workshops don’t get more satisfying than learning the

Japanese art of bookbinding. Want to try an innovative new fitness experience? Never

usually have the time or motivation to try write a travel story? Let LUX* make it easy and

learn skills to last a lifetime.

LUX* INVITES YOU TO DISCOVER INSPIRING EXPERIENCES


“LEARNING NEVER EXHAUSTS THE MIND” - Leonardo da Vinci

• By providing our guests with unique

experiences

• Moments that matter

• Brought by international experts & artists


HOW?


The benefits of these LUX* expert-led masterclasses aren’t just about the tips you take

away or what you make – it’s about enjoying quality time with friends or loved ones.

Make the most of these precious experiences as a couple or family – or make new

friends. It’s time all of us stopped poking at our smartphones, and communicated and

connected in human form. These special LUX* sessions will produce everlasting

memories for all – create souvenirs, discover hidden talents, enjoy great company, and

much more.

Holidays are often when people make life-changing decisions, and this schedule of

enlightening experiences aims to shift guests’ perceptions. Can't paint? Sure you can.

Maybe you just haven’t tried since you were small. In these digital times, old-fashioned

activities and good-for-the-soul hobbies have fallen by the wayside. Would Winston

Church-ill still wind down with watercolours today? Chances are, only if he took a LUX*

holiday!



• Offer guests different luxury hospitality

experience

• Helping guests celebrate life with creative

entertainment

• Amazingly different PR communication axis

• Holidaying differently, creatively


THE REASON WHY?


02. CONCEPTION


EXPERT-LED WORKSHOP


Please see the Expert-Led Workshops Video in Annexe

03. IMPLEMENTATION

& COSTS EVALUATION




Why did LUX* create and maintain this Expert-led Workshops ?

LUX* Resorts & Hotels cares about its guests – themselves and their wishes.

First of all, LUX* took advantage of what has been organized for our Top invitees who were part of the

Launch Event of LUX* South Ari Atoll in the Maldives last year. The idea of the Launch program was to

highlight our LUX* concept based on the experiences : enjoy life and create moments that matters. To

liven up this event, innovative experiences and workshops were suggested such as meditation

sessions, yoga classes, photography & Instagram workshops…

The program has really been appreciated by our guests ; Partners and Journalists were thrilled to test

them and they finally gave a genuine meaning of innovative vacations and moments that really matters,

creating a lifetime of memories. Thanks to that successful experience, LUX* decided to enhance the

“Expert-led Workshops” concept to all of our resorts in Mauritius, in Reunion Island and in the Maldives

and in Bodrum as from Summer 2018 where LUX* just opened a new resort.

Every session of the Expert-led Workshops is an occasion to improve the experience for our guests

thanks to their comments and feedbacks all over our resorts.

The Expert-led Workshops come indeed from the needs of our guests. They expressed the wish to test

and try new activities during their holidays, or even to escape from the day to day life with original

activities offered.

STATUS janv-17 févr-17 17-mars avr-17 mai-17 juin-17 juil-17 août-17 sept-17 oct-17 nov-17 déc-17

Illustrating your travel Diary with Corinne Dalle Ore LUX* South Ari Atoll

Aqua Serena Atma Janzu Workshop with Laurelene

Chambovet - Agathe

LUX* Belle Mare

LUX* Grand Gaube

LUX* Le Morne

LUX* Saint Gilles

LUX* South Ari Atoll

Stress Management Workshop & Deep Meditation

Workshop with Dr. Kamalroop Singh

LUX* Belle Mare

LUX* Grand Gaube

LUX* Le Morne

LUX* Saint Gilles


W.E.TWater Energy Therapy with Tania & Fabrizio LUX* Le Morne LUX* Le Morne LUX* Le Morne LUX* Le Morne LUX* Le Morne LUX* Le Morne LUX* Le Morne

Wild-Out - Fitness in Nature (afternoon) LUX* Le Morne LUX* Le Morne LUX* Le Morne LUX* Le Morne LUX* Le Morne LUX* Le Morne

The Art of Mauritian Pirogue (morning) LUX* Le Morne LUX* Le Morne LUX* Le Morne LUX* Le Morne LUX* Le Morne LUX* Le Morne LUX* Le Morne LUX* Le Morne

Fitness with Lucile Woodward LUX* South Ari Atoll

Travel Writer workshop with Juliet Kinsman

LUX* Belle Mare

LUX* Le Morne


Wellness Experience with Bhavnath, Sophie & Sylvie LUX* Grand Gaube

LUX* Le Morne LUX* Le Morne LUX* Belle Mare LUX* Le Morne

Meditation & Sound Theraphy with Bhavnath LUX* Saint Gilles LUX* Saint Gilles

Yoga & Art: Experimental Printmaking LUX* South Ari Atoll

LUX* Belle Mare

LUX* Grand Gaube

LUX* Le Morne

Instagram success with Lola Berry LUX* South Ari Atoll

LUX* Belle Mare

LUX* Grand Gaube

LUX* Le Morne

LUX* Saint Gilles

Watercolour & Wine - Art&Life Workshop

LUX* Belle Mare

LUX* Le Morne

LUX* Saint Gilles

Photography for Everyday Storytelling LUX* South Ari Atoll

LUX* Belle Mare

LUX* Le Morne

LUX* Saint Gilles

Access your intuition with Tibetan Sound Healing LUX* South Ari AtollLUX* Belle Mare

LUX* Le Morne

DIY Kombucha & Health Tonics

LUX* Belle Mare

LUX* Le Morne


DIY Chinese Medicine Therapies

LUX* Belle Mare

LUX* Le Morne


Japanese Bookbinding

LUX* Belle Mare

LUX* Le Morne

LUX* Grand Gaube


Fitness with Anna Victoria LUX* Belle Mare

LUX* Grand Gaube

TOTAL

MAURITIUS, MALDIVES & REUNION WORKSHOPS

ANNUAL PLANNING OF LUX* EXPERT-LED WORKSHOPS


LUX* EXPERT-LED WORKSHOPS – Costs evaluation


Our Expert-led Workshops are qualified and successful thanks to the professionalism and the grade of the selected Experts.

Looking for and selecting appropriate Experts is a process that have costs, financial and temporary.

As the Experts are worldwide known, we try to negotiate a minimum fee for their attendance, the most important cost will be in the travel and accommodation expenses for the Experts. Experts who worked with LUX* last year are very keen to continue this collaboration for next year, helping us to control costs.

The Workshops request as well raw materials that need to be bought in order to ensure an operating workshop.

Communication is essential to ensure our message and concept is well delivered. The communication is as internal - to the LUX* Team Members in the resorts ; as external - to the Trade press and Social Medias.

Regarding this, communication has been integrated in the Workshop’s budget.

One Expert-led Workshop costs around €6,000 when it is driven in Reunion Island or the Maldives, and it costs around €2,500 when it is in Mauritius.

The cost is less in Mauritius as it is shared between our 3 resorts - LUX* Grand Gaube, LUX* Le Morne& LUX* Belle Mare - while we have one property in other destinations.

Expert-led Workshop annual investment is around €155,000.

Our objective is to cover our cost on the Year 2.

LUX* EXPERT-LED WORKSHOPS – Return on Investment


Expert-led Workshops’ return on investment can be measured through different ways.

1 – Direct revenues from guests and local people’s workshop participation

It is very easy to measure success of a workshop thanks to its attendance ratio. Workshops are charged

around €50 per person. As we are in our first year of implementation, some of them have been free of

charge in order to offer our guests a discovery of this new approach and to get their feedbacks.

2 – Indirect revenues

Quantify satisfaction and delight of our guests is something more challenging. These are our indirect

revenues: when they are back from our resort guests will communicate about what they lived and

experienced. More than figures, we can rely on the very good feedbacks posted on social medias and in

the guestbook (some feedback examples at the end of this presentation).

The main aim of the workshops is to delight & inspire our guests but as a consequence, this pioneering

implementation allows to illustrate and sustain our innovation core competence.

3 – Raw material costs

Direct raw material costs are around €250 per workshop. The workshop will be profitable as from 5 guests

per session.

4 – Resorts’ Occupancy rates

This ratio is quite difficult to measure as the workshops organisation is still very young. However we know

that a lot of our guests are repeaters (in the same or other resort) and we forecast that this will help to

increase.

The Expert-led workshops are also a new loyalty tool.

04. COMMUNICATION


• www.luxresorts.com online Workshop

Yearly Calendar to be featured on

homepage

• Press Release 6 times/year to

announce our calendar of workshops

• PR pitching

• Social Media Campaign

• Photos & Videos shoots during

workshops shared to Press, Social

Medias

MAIN YEAR-ROUND PR COMMUNICATION TOOLS


http://www.luxresorts.com/

THE COMMUNICATION PLAN

EXPERT-LED WORKSHOP

workshop

External Comm, PR (Press &

Social Media)

Team Awareness & Experience

Internal Comm

Communication Timeline & Action Plan

Hotel

SAMPLE of COMMUNICATION TIMELINE (Action: CLUSTER PR Manager (Part 1 / 5)

Title: AQUA SERENA ATMA JANZU WORKSHOP

Expert: LAURELENE CHAMBOVET

Workshop Date: 11,12,13 Jan 2017 – LUX* Belle Mare

Main Point Contact: Cluster Press & PR Manager

ACTION TIMELINE – Process of Communication & Deliverables:

1 MONTH PRIOR

Expert Liaison: touch base with expert via email/ phone to assess workshop needs & requirement to organise accordingly (material

sourcing)

And upon EXPERT check-in at resort – Cluster Press & PR Manager to meet with the expert to:

• coordinate workshop requirements, logistic and proposed location

• Go through all editable communication material with the Expert and see if any amendments are to be made (i.r.o timing, location,

expert-profile etc..)

• Organise a first workshop with our team members (prior to the start of the guests workshops) so that TM can then more easily

promote it with our guests on-property

3 WEEKS PRIOR

External Communication

Cluster PR manager to launch (via marcom dept @ HO – central EDM system & template):

• An EDM to all upcoming guests within the next 3 weeks so as to inform & trigger their desire to book their workshop.

• An EDM to hotel local database to inform & trigger people of the locality & local past guests to book their workshop

Both EDM’s to have short intro + profile of the Expert + booking link

THE PROCESS – COMMUNICATION TIMELINE

EXPERT-LED WORKSHOP


15 DAYS PRIOR WORKSHOP

External Communication:

• Announcement of the workshop on our social media.

• 1 FB/Instagram/Pinterest/Twitter post announcing the workshop (1 intro paragraph + profile of the expert + 4 photos collage +

hashtags (#expert #holidays # workshops etc.) + links)

• Connect on the social media accounts of the Expert and like their page + request Expert to like & share our posts

• Pitch the workshop to the local media to invite them to participate

Internal Communication:

• Announcement of workshop @ Morning Meeting Briefing (with sharing of a fact sheet)

• Posters on team members information board

• Briefing with HOD’s who will cascade info to respective team members

• Check that you have organized all the material requirement for the workshop

• Request posting of workshop on Spotlight & Exchange via MarCom Dept

Communication Tools to be received:

• Posters (editable version) – Centrally provided

• Photos & texts – centrally provided

Communication Channels information to be ready and received:

• Posters, Newsletter, IP TV, LUX* Valet - In-room, lobby, other strategic areas of the resort


EXPERT-LED WORKSHOP


3 DAYS PRIOR WORKSHOP


• 1 FB/Instagram/Pinterest/Twitter post sharing the excitement around the workshop due to happen (a line reminding audience of the

Expert + 4 photos collage + hashtags (#expert #holidays # workshops etc…) + links)


• Reminder of the Workshop to all HOD’s & working in close collaboration with those who will be part of the logistic

• Confirm the group of team members who will participate to the first workshop

• Recap of participants for each workshop session

• Confirm presence of the resort photographer on-property on session 2 of the Expert-Led workshop with our guests so that he can

do a series of 10 professional photos + one short video of the workshop (45 seconds) + one short video of the Expert testimony of

the workshop + a short video of a guest testimony of his experience of the workshop.

Communication Tools displayed on-property:

• A2 Posters on easels displayed in resort lobby + @ Café LUX* + @ Main Restaurant + @ Beach Restaurant + @ Spa entrance +

@ the Gym

• Smaller A4 or A5 posters to be displaced at other areas of the property where you feel necessary & informative

• Workshops to be introduced in the resort in-room Newsletter

• Expert-Led workshop to be mentioned in the GM in-room welcome letter (during the upcoming 5 days) + an A5 format poster to

be delivered together with the GM welcome letter so that the guest gets all complete information (price, timing, expert profile,

contact details for booking workshop)

• Workshop to be displayed on the resort’s TV channels, LUX* Valet and all other screen display available at the resort

Communication Channels information to be ready and received:

• Posters, Newsletter, IP TV, LUX* Valet - In-room, lobby, other strategic areas of the resort


EXPERT-LED WORKSHOP


D-1 PRIOR WORKSHOP

Upon Arrival of the Expert at the resort - Cluster Press & PR Manager to meet with the expert to:

• coordinate workshop requirements, logistic and proposed location

• Go through all editable communication material with the Expert and see if any amendments are to be made (i.r.o timing, location,

expert-profile etc..)

• Organise a first workshop with our team members (prior to the start of the guests workshops) so that TM can then more easily

promote it with our guests on-property

• Inform Expert of the actual number of participants to the workshop

• Inform Expert of the photo & video sessions plan + the social media communication plan during the workshops

• Organise for the Expert to meet the GM

• Organise for local media to meet with the Expert (check timing with the Expert & inform agency/media)

D 1, D 2, D 3 OF THE WORKSHOP


• 6-8 posts FB/Instagram/Pinterest/Twitter posts on the subject sharing:

• the excitement around the workshop (a line reminding audience of the Expert profile + 4 photos collage + hashtags (#expert

#holidays # workshops etc…) + links)

• Interview of the Expert at the resort talking about the workshop or giving some good vibes

• Guests workshop participants testimony

• Tag Expert in our social media posts

• Share photos, videos of the workshop on our social media platforms but always with a knowledgeable accompanying text.

Photographer should be able to deliver the photos & videos on same day.


• Reminder of the Workshop to all HOD’s & working in close collaboration with those who will be part of the logistic

• Check that Team Members who experience the workshop are sharing their experience & promoting to our guests to motivate them

to book the workshop



3 DAYS AFTER THE WORKSHOP

• Coordinate with other participating hotels in your country and issue 1 common News Release on the success of the workshop to all

international PR agencies to share the news

1 WEEK AFTER THE WORKSHOP

To issue a complete & concise report to GPRM highlighting the following related to the specific workshop:

• Number of Participants (in-house & external)

• Total number of experiences (including media, eductours, team members etc.)

• The financial results

• The Social media posts & results (engagement)

• The communication lines that was put in place ensuring optimal participation success (on-property & externally to non-residents)


EXPERT-LED WORKSHOP

ONLINE FACT SHEET

TOOLS

EXPERT-LED WORKSHOP

POSTERS SAMPLE

THE PROCESS

EXPERT-LED WORKSHOP

05. FEEDBACKS


Meditation Workshop with B.Havnath at LUX* Saint Gilles, Reunion

Hi Axelle, had a wonderful moment at LUX* Reunion as you know.All practices was 30+ participants daily.We had lots of instagrammers covering the event too !

I had a debrief with the Manager and we came to the fact that this experience should be renewed monthly as there's the demand for it.The combination of active meditation in the morning and a sound medicine journey in the afternoon was a perfect combination and ideal for most.

That's it for the feedback of LUX* Reunion.

We had a famous blogger from Reunion who captured the last session of Sound Medicine.Here's the first part of it !Enjoy

https://www.facebook.com/bhavnathji/videos/10214281428247412/

With Love & Light,facebook.com/groups/wellnessmauritius


FEEDBACK FROM ONE EXPERT IN

MEDITATION...

B.HAVNATH

https://www.facebook.com/bhavnathji/videos/10214281428247412/

http://facebook.com/groups/wellnessmauritius


Lauren Howard-Tripp, expert and founder of NamARTste

“Much more than Yoga, a peaceful, positive, surprising and supportive (and very enjoyable few hours!). Lauren is calm

and generous with her thoughts and time. Highly recommended” - Millie, London, UK

“Whilst on our beautiful LUX* Maldives holiday we had the opportunity to meet Lauren who is an extremely inspiring

young woman. We had the change to experience ‘NAmARTste’ in a 3-day programme combining yoga, medication and

art. IT was extremely enjoyable.” - Shereen Guerin

“Lovely Lauren had a lovely class. I left feeling at peace and relaxed. Inspirational lady.” - Juliette Guerin

Anna Victoria, celebrity fitness instructor

“Amazing yet challenging class. I did not know my body could take this HIIT exercise.” - Shirley

TESTIMONIALS FROM OUR CUSTOMERS IN

THE GUEST BOOK …


LUX* Belle Mare

Aqua Serena Water Relaxation with Laurelene Chambovet

From Mr and Mrs Dimitri Kolgankov from Russia

When you go a to a beach Resort, you would expect to lay down all day and get sun tanned, we came to know about

the sessions with Laurelene, we were very curious and wanted to experience what is it about, we were simply

speechless about what we felt during her sessions. We say thank you to LUX*Grand for such a uniqueness stay.

Yoga and Travel Journal with Lauren Howard –Hip Workshop at LBM

From Marina and Bruno Hernandez from Sao Paulo, this is a wonderful experience, I did not know if yoga can bring so

much , I am pregnant and I will continue to practise what I have learned during my sessions with Lauren, I will also

remember about her and about LUX* Belle Mare whenever I look at the Creative Journal.



THE GUEST BOOK …

LUX* Le Morne

Aqua Serena Water Relaxlation with Laurelene Chambovet

“Thank you for the lesson about water relaxation. It was very inspiring. we learnt to calm down, to trust ourselves. It was

good to see the world with other eyes. Thanks Franca & Maia - Jan 2017, Mauritius."

Yoga & Creative Journals with Lauren Howard-Tripp

“This workshop has been the best end to our holiday. Best Yin Yoga.

The experience was truly innocent and very inspiring. Highly recommended to anyone.”

Ollic and Kate Thomas

“Much more than Yoga. A peaceful, positive, surprising and supportive (and very enjoyable few hours!) Lauren us calm

and generous with her thoughts and time. Highly recommended.”

-Millie, London, UK

Meditation and Stress Management with Kamalroop Singh

"Thank you for brightening the gardens with your wisdom and light - Tanith from SA”

“I have been fortunate enough to enjoy a 2-hour private session with Dr. Kamalroop Singh. That was an unforgettable

experience. First time I have been feeling so deeply relaxed. I am confident that this first-time experience will be the start

of a new lifestyle. Thank you for having me walking on clouds in such a paradisiac environment - Manu, Holidays in LUX*

Le Morne, 20 Jan 2017"


TESTIMONIALS FROM OUR CUSTOMERS IN THE

GUEST BOOK …

LUX* Grand Gaube

Corinne Dalle Ore Workshop

From Mr. Chu Peng, Journalist and Travel Blogger

This painting lesson from Mrs. Corinne brought my mind back to my kindergarten days when my lady teacher was

holding my hand to teach me how to draw.

From the bottom of my heart I can say Mrs. Corinne woke up the emotional juicy parts of my childhood which very often

in our Adult life, we forget to cherish. Many thanks for LUX*

Meditation and Stress Management with Kamal Rupp Singh

The aura of Kamal is unique, his sessions brought a wave of positive energy through your mind and body, with my wife

we did three sessions, unfortunately we have to go home otherwise we would have done Kamal Sessions every day

commented with passion Mr. & Mrs. Owe Eklof from Germany



THE GUEST BOOK …

Conclusion Created in September 2016 by LUX* Resorts & Hotels, the "Expert-Led Workshops" invite our

guests to discover original workshops animated by international and local specialists in different

fields of competence such as wellness, meditation, aquatic relaxation , yoga, the art of Japanese

binding, photography, major reports, Instagram and social networks ...

The Experts are selected for their professionalism, their specialty but also their notoriety in their

field of activity.

They come from all over the world and reflect LUX*’s desire to celebrate life differently, to

experience experiences that give way to spontaneity and the awakening of the senses.

Through these workshops, our clients experience innovative, invigorating and rewarding

experiences for a unique and creative stay.

The workshops also allow them to spend time with family, friends or new acquaintances. Thanks

to LUX* and the Expert-Led Workshops to human-centered activities counterbalance daily

physical and digital over activity.

These workshops are conducive to the revelation of artistic, physical or psychological talents

sometimes even unsuspected ... and of course it is with unforgettable memories and full head that

our customers leave with enriched new passions. Some may also feel the urge to meet other

Experts in other Resorts & Hotels LUX*


Luxresorts.com


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