presents: (name) ………………..from …………
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ADDED VALUE (EIE/07/127/SI2.466704) Information and awareness campaigns to enhance the effectiveness of investments and infrastructure measures for energy-efficient urban transport. presents: (name) ………………..from …………. Placeholder of your logo. Summary of the presentation:. - PowerPoint PPT PresentationTRANSCRIPT
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ADDED VALUE(EIE/07/127/SI2.466704)
Information and awareness campaigns to enhance the effectiveness of investments and infrastructure measures for energy-
efficient urban transport
presents: (name)………………..from ………….
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Summary of the presentation:General presentation of the project …………………………..... 3
Objectives ……………………………………………………...…. 4
Expected results/Potential impacts ………………….……...….. 5
Applications list (the 9 study cases) ……………….…...…….. 61.1. AGENEAL, AGENEAL, Almada – Portugal ……………………….….…......
8
2.2. CRANA, CRANA, Pamplona – Spain …………………………………….15
3.3. CCC, CCC, Cork – Ireland …………………………………………….
21
4.4. Znojmo, Znojmo, Czech Republic …………………………………….....28
5.5. ISO, ISO, Lodz – Poland ……………………………………………...35
6.6. MOM, MOM, Maribor – Slovenia …………………………………….....44
77.. VHCB, VHCB, Vilnius – Lithuania ……………………………………....50
8.8. ARPE, ARPE, Pamiers – France ……………………………………..... 56
99.. BSRAEM, BSRAEM, Varna – Bulgaria …………………………………...... 62
2
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General presentation of the project
As in most of the new member states there were made rebuilding and modernization of the transport network, especially of public transport, it is very important to get the best effects, to increase the ratio of cost/benefit.
Therefore, ADDED VALUE project develops appropriate concepts based on successful approaches, and implements applications (soft measures and campaigns) that are transferable in the 10 European cities.
3
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ObjectivesTo add valueadd value to big investments and infrastructures made for alternative, energy saving transport modes, which are either already in place or are being planned and implemented during the project time.
Short term:• To provide easy access to know-how• To show cost-efficient high impact applications• To build synergies between energy efficiency, transport planning and land use planning
Long term:• To establish new standards for mobility management connected to infrastructure • To rise the awareness of the energy saving potential by using soft measures (marketing
methods, information and awareness campaigns)• To widespread the results• To decrease the barriers for this kind of mobility management• To transfer this topic (marketing/awareness raising) to all New Members States and
candidate states, as well as to Southern Europe and Ireland.
4
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Expected results/Potential impacts
Expected Results:• Modal shift to more sustainable transport modes: Energy and CO2 emissions• Increase information• Consolidate “good” behaviors• Foster new partnerships to promote sustainable mobility
Potential impacts:
• Transferability/replication of the measures
• Perception of alternatives/change of attitude and promotion of new behaviours
• Change the negative image of public transport
• Contribute to a cost efficient city development
• “Feeling of ownership”
5
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MOMMOMMaribor - Slovenia
CRANACRANAPamplona - Spain
CCCCCCCork - Ireland
VHCBVHCBVilnius - Lithuania
ZnojmoZnojmoCzech Republic
AGENEALAGENEALAlmada - Portugal
AGEASAGEASSalerno - Italy
ISOISOLodz - Poland
ARPEARPEPamiers - France
BSRAEMBSRAEMVarna - BulgariaA
P P
L I
C A
T I
O N
S
6
URTPURTPBucharest - Romania
HOGHOGGraz - Austria2 other partners
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7
Each study case contains the following informationEach study case contains the following information
1. Objectives based on problems (including one photo of the problem: how was before the project started)
2. Approach / strategy / concept3. Implementation 1 (only the main activities)
4. Implementation 2 (only the main activities)
5. Results / conclusions (including one photo with the results, if the case)
6. Lessons learnt / suggestions for followers (incl. source where you can get more information)
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8
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CCase study: ALMADA – Portugal (1)ase study: ALMADA – Portugal (1)
Objectives based on problems
The transport modal split of Almada shows that the car is the main transport mode in Almada: more then 50% of the adult population uses it daily. High energy consumption and environmental problems arise from this reality.
The Municipality strategy to alter this scenario focus on promoting soft modes and Public Transport. Clearly the most important change introduced was the creation of the Light Rail System (Metro Sul do Tejo) that completely changed the face of the City. Almada Added Value Application focus on promoting this large infrastructure and attract the public to this new transport mode.
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9
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CCase study: ALMADA – Portugal (1)ase study: ALMADA – Portugal (1)
Approach / strategy / concept
• Design modern and effective campaigns
• Create an image of modernity and efficiency
• Give public information (maps, timetables...), comprehensive and reliable
• Address different target groups (children, students, workers, commerce clients...)
• Highlight advantages (fast, comfortable, green, fun...)
• Link with other activities (commerce, university, leisure...)
• Highlight efficient intermodality with other PT and soft modes
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10
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CCase study: ALMADA – Portugal (1)ase study: ALMADA – Portugal (1)
Implementation 1 - Video edition with animated film
• Animation movie made with school children
• The importance and fun of using Light Rail System and other PT
• Concepts as environment protection, energy efficiency and social benefits
• Practical PT info like tickets, time schedules, intermodality...
• All local PT operators were partners
• DVD edition - 1 500 printings, free of charge, distributed in schools.
• Film viewings in schools, local cinemas, film festivals, mobility and sustainability events...
Available on the web through Youtube.
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11
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CCase study: ALMADA – Portugal (1)ase study: ALMADA – Portugal (1)
Implementation 2 – Public Transport Guide of Almada
• Includes all local PT timetables, connections with other PT, ticket prices, maps, interesting routes info, connections with main local equipments, info on bicycle transportation in all PT, operators contacts, other relevant info...
• All local PT operators were partners
• Paper version: 182 pages, 2 large folded maps, 10 000 printings, free of charge,
• Distributed in PT stations, tourism information offices, car parkings, commercial sites, events...
Web version: http://transportesalmada.ageneal.pt
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12
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CCase study: ALMADA – Portugal (1)ase study: ALMADA – Portugal (1)
Results / Conclusions
• Added Value project helped to add value to the Light Rail System but also to the other PT modes and the PT intermodal system itself.
• The dozens of actions developed and the thousands of materials printed followed a Promotion Strategy conceived with the goal of pushing car drivers to use the Light Rail System and PT in general and rise awareness of children to the importance of PT.
• Added Value actions in Almada reach hundreds of thousands of inhabitants.
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13
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CCase study: ALMADA – Portugal (1)ase study: ALMADA – Portugal (1)
Lessons learnt / suggestions for followers
• To promote a large PT or soft mode infrastructure is critical for its success and the success of the PT system. Without clear and smart promotion, a PT infrastructure will not be fully used and may even become a bad example, creating the feeling that new important infrastructures should be avoided by politicians and decision makers.
• Definition of target groups and design of clever specific actions and materials is essential. Interaction and public participation are also key factors.
Contact:
Carlos SousaAGENEAL
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14
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CCase study: ALMADA – Portugal (1)ase study: ALMADA – Portugal (1)
Lessons learnt / suggestions for followers
Pure information doesn’t result in a satisfying behaviour change. Very often an information campaign alone isn’t appropriate to change people’s behaviour. The production and dissemination of information materials must be accompanied by an action to try out new behaviour. Contact:
Carlos SousaAGENEAL, Local Energy Management
Agency of Almada Portugal
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15
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CCase study: ase study: CRANACRANA – – SpainSpain ( (22))
Objectives based on problems
Problem: too many cars
Objectives• To show cost-efficient high
impact applications• To establish new standards
for mobility management connected to infrastructure
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16
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CCase study: ase study: CRANACRANA – – SpainSpain ( (22))
Approach / strategy / concept
- Cintruenigo primary and
secondary schools- Bicycle mobility analysis- Survey on mobility patterns and
bicycle experience for students
and families- Mobility flows and urban structure
analysis to describe a bicycle plan
for the town to easier access to
schools
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17
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CCase study: ase study: CRANACRANA – – SpainSpain ( (22))
Implementation 1
Itinerant Exhibition:
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18
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CCase study: ase study: CRANACRANA – – SpainSpain ( (22))
Implementation 2
Pilot experience:
Curricular integration of bicycle and sustainable mobility
– Physical education, art and sciences
Bicycle fest:– Bicycle maintenance workshop– Bicycle accessories
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19
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CCase study: ase study: CRANACRANA – – SpainSpain ( (22))
Results / conclusions
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20
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CCase study: ase study: CRANACRANA – – SpainSpain ( (22))
Lesson learnt / suggestion for followers
CRANAEnvironmental Resource Centre Foundation in
Navarre
c/ Padre Adoáin 217 bajo, Pamplona (Navarra).
Tfno. +34 948 140818. Fax +34 948 123235e-mail: [email protected]; www.crana.org
Organizing events in cooperation with schools, there are certain steps to be followed:
- To plan actions well in advance- To agree with teachers the best available time period when pupils are less stressed.
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21
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CCase study: ase study: CCCCCC – – IrlandIrland ( (33))
ProblemsMajor traffic issues in the south
western-area of Cork CityObjective
To tackle traffic issues with 3 key institutions:
UCC CIT CUH
StrategyUpdate the mobility plans of these three institutions
with soft measures identified through a On-line Public Consultation Process
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22
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CCase study: ase study: CCCCCC – – IrlandIrland ( (33))
Approach:• Transport Workshops with the 3 institutions
• On-line Public Consultation process
• Results analysis• Identification of appropriate soft measures• Agreement of the recommended soft measures• Preparation of soft measures• Implementation/Evaluation of some soft measures• Final workshop
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23
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CCase study: ase study: CCCCCC – – IrlandIrland ( (33))
Implementation 1• Meetings with UCC, CIT and CUH Mobility Managers• Elaboration/Construction of a questionnaire• Design of the website• Design of the promotion campaign
- On-line Public Consultation- Results analysis
• 2359 answers: 1590 students, 829 staff, 30 visitors
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24
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CCase study: ase study: CCCCCC – – IrlandIrland ( (33))
Implementation 2
Questions asked in the Survey (Students, Staff, Visitors) for UCC, CIT, CUH
Section 1. About you (Gender, Age, etc.,
Distance place of living/place of work)
Section 2. About your travel (Main mode of transport; Frequency of use according to mode of transport; Difficulties faced on everyday
travel; Activities done during everyday travel)
Section 3. About your views (Mental representations on transport; Discouraging/Encouraging factors; using
sustainable transport)
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25
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CCase study: ase study: CCCCCC – – IrlandIrland ( (33))
Results/ConclusionsUCC, CIT, CUH – Students (25,000), Staff (7,000), VisitorsRespondents : 2,359
Students : 1,500 (Sample ~6%)
Staff : 829 (Sample ~12%)
Visitors : 30
Respondent age
UCC58%
CIT37%
CUH5%
STUDENTS64%
STAFF35%
VISITORS1%
30%
35%
15%
11%
7% 2%
Under 21
Between 31 and 40
Between 31 and 40
Between 41 and 50
Between 51 and 60
Between 61 and 70
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26
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CCase study: ase study: CCCCCC – – IrlandIrland ( (33))
Results/ConclusionsUCC, CIT, CUH – Students (25,000), Staff (7,000), VisitorsRespondents : 2,359
Students : 1,500 (Sample ~6%)
Staff : 829 (Sample ~12%)
Visitors : 30
Respondent age
UCC58%
CIT37%
CUH5%
STUDENTS64%
STAFF35%
VISITORS1%
30%
35%
15%
11%
7% 2%
Under 21
Between 31 and 40
Between 31 and 40
Between 41 and 50
Between 51 and 60
Between 61 and 70
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27
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CCase study: ase study: CCCCCC – – IrlandIrland ( (33))
Lessons Learnt/Suggestions for FollowersMain factors Discouraging use of Public Transport :
- insufficient routes irregularity of service lack of information
Main factors Encouraging use of Public Transport :
- more routes more frequent & quicker buses/trains, improved informationMain factors Discouraging Cycling :- lack of cycle lanes - lack of road safety-Main factors Encouraging Cycling :- more cycle lane enforcement - more bicycle racks/shelters
- Potential Measures- Improved PT Information- Cycling Promotion Campaigns - Improved Cycling Parking Facilities- Car Pooling Scheme- Promotion of Existing Park & Ride Site- Traffic calming
Definitely
50%
Probably
21%
Possibly
18%
No
11%
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28
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CCase study: ase study: ZnojmoZnojmo – – Czech Republic Czech Republic ((44))
Objectives based on problems
The objectives are promoting new pedestrian and cycle infrastructure, supporting of using pedestrian zones and cycle tracks, establishmentof new ones and their equipment, promotion of carpooling and
European car free day. Another objective is to increase awareness of the inhabitants and pupils about the project activities and to show that it is beneficial for them.
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29
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CCase study: ase study: ZnojmoZnojmo – – Czech Republic Czech Republic ((44))
Approach / strategy / concept
• Workshops and meetings in the whole district of Znojmo• Development of various marketing materials• Campaigns in selected schools• Integration of activities into the “European Car Free Day”• Local media and press work• Organization of Transport of hockey fans
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30
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CCase study: ase study: ZnojmoZnojmo – – Czech Republic Czech Republic ((44))
• 22 workshops were held for municipality workers and public in towns towns of Znojmo, Moravsky Krumlov, Miroslav, Dobsice, Jevisovice, Kucharovice and also during International
tourism fair Regiontour in Brno
– 8 for municipalities (connected with the general meeting of
„Regional development of Znojmo“ and the sessions of towns and villages)
– 14 for public from March 2008 till September 2010
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31
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CCase study: ase study: ZnojmoZnojmo – – Czech Republic Czech Republic ((44))Implementation 2 –
Competition „Transport and Environment“
• for pupils of elementary schools
• best painting and essay
• two rounds from April to October 2008/2009
• about 500 children from 8 schools participated
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32
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CCase study: ase study: ZnojmoZnojmo – – Czech Republic Czech Republic ((44))
• Project helped to add value to new cycle and pedestrian infrastructure, new cycle track in town o Znojmo and new pedestrian zones in towns of Miroslav and Moravsky Krumlov were built and new residential zones in villages of Kucharovice and Dobsice were marked.
• In selected schools (the business school in Znojmo, the secondary school in Moravsky Krumlov, the secondary agricultural school in Znojmo and the elementary school in Miroslav) survey of transport services took place.
• Elementary schools (Miroslav, Dobsice, Moravsky Krumlov, Vranov nad Dyji, Kucharovice, Vrbovec, Jevisovice a ZS Mladeze Znojmo) participated the competition
Results / conclusions (1)
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CCase study: ase study: ZnojmoZnojmo – – Czech Republic Czech Republic ((44))
called „Transport and environment“ in best painting and essay.• Transport of ice hockey fans from towns of Jevisovice and Miroslav was organized
during season 2008/09 and it continues financed by municipalities. About 1800 people are transported in the season, otherwise they would go alone in their car.
Results / conclusions (2)
• 30 thousand materials about carpooling and European car free day, 24 thousand materials about municipalities and 500 t-shirts and caps, with the project logo, were produced.
• Campaign promoting the project activities connected with energy savings in traffic ran in local radio and newspapers.
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CCase study: ase study: ZnojmoZnojmo – – Czech Republic Czech Republic ((44))
Lessons learnt / suggestions for followers
• The activities were implemented quite smoothly, good contacts with municipalities are important. There were only sometimes lower attendance of the workshops than expected and there were some delays in printing of materials.
• further information on our web pages (in Czech):
www.znojemskyrozvoj.cz
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35
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CCase study: ase study: ISOISO – – Poland Poland ((55))
The objectives are promoting the use
of public transport (including bicycles)
in Lodz through different kind of
activities targeted at different groups
(inhabitants, students, decision
makers).
Another objective is to increase
people awareness about the
importance of sustainable transport
and project activities taken by ISO in
the city.
Objectives based on problems
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36
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CCase study: ase study: ISOISO – – Poland Poland ((55))
Approach / strategy / concept
Establishing contact and good working relations with the authorities and the media.
Clarifying the needs of the city regarding sustainable transport campaigning.
Establishing the website and publishing on them. Writing the “Transport policy” report. Printing and dissemination the report, posters, stickers,
leaflets. Meetings with students. Broadcasting and media work. Educational film screenings and a photo exhibition.
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37
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CCase study: ase study: ISOISO – – Poland Poland ((55))
Implementation 1 – the website
We’ve established special website of the campaign, “City on the move” and keep on publishing on it – www.miastowruchu.plThe one may find there current information about: knowledge of the issue the development of sustainable transport in the city upcoming events organizing by ISO and other organizations in Lodz getting promotion materials organization contact details, etc.
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38
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CCase study: ase study: ISOISO – – Poland Poland ((55))
Implementation 2 – Live broadcast within “Are you aware?”
we’ve realized 42 hours of the live broadcast about public transport issue in Lodz (which is 14 radio programmes since the beginning of 2008 each programme hosts guests – leaders and activists from non-governmental organisations, decision makers, scientist and citizens who may call/write (via Internet) and ask question to our guests or share their opinions about sustainable development and public transport that concern our city and the region
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39
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CCase study: ase study: ISOISO – – Poland Poland ((55))
Implementation 2 – Live broadcast within “Are you aware?”(continuated)
each broadcast, “Are you aware?” is announced one week in advance on its website www.czymaszswiadomsc.pl and on the local websites and in the media. We present the topic and invited guests there. Afterwards, each programme the one may download from its website in MP3 format. To make it more fan and appealing, we add to each preview a short comic story which usually stands for a punch line.
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40
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CCase study: ase study: ISOISO – – Poland Poland ((55))
a REPORT
a POSTERa BROCHURE
a BOOK
Results / conclusions (1)
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41
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CCase study: ase study: ISOISO – – Poland Poland ((55))
Results / conclusions (2) we discussed sustainable transport issue in 18 broadcasts and on local TV stations we conducted workshops for around 100 students, combined with film screenings and photo exhibition we prepared and distributed promotion materials (posters, leaflets, stickers, brochures) among students, decision makers and inahabitants during outdoor events we prepared and distrubiuted popular science report - „Transport policy” and established special website we made a short clip showing people using public transport and bikes in their daily commuting. The clip was put on You Tube. Almost 900 people have watched it till now we participated in all European Moblity Weeks during which we organized different kind of activities e.g. the contest in 2010
The project added value to the popularization of the topic in the city and raise people awareness in the area of sustainable transport issue.
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CCase study: ase study: ISOISO – – Poland Poland ((55))
Lessons learnt / suggestions for followers (1) Running a long term project (3 years) is a challenge for a small, non-
governmental organisation like ours (compared to other partner organizations), when the existence of the organisation depends on external funds, gaining from different call for proposals. But after that experience, we are more mature, experienced and stronger as an organization and a team, now.
Working with such a great group of people (the partners from the project) is
very inspirational. We may learn from the best, broaden our horizons, gain experience, learn good practice and try to implement them in our city. Now, we can show the others all different kind of solutions that worked in other countries. The project was a great platform to exchange the ideas.
The one can never be too skeptical. He/she got to be open-minded, willing to learn from the others, listen to more experienced ones and try new options.
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CCase study: ase study: ISOISO – – Poland Poland ((55))
Lessons learnt / suggestions for followers (2)
Building up organizations and media network in the city is a key factor to promote the issue
It is good to enrich the workshops for students with the short movie shows or photo exhibition
Show students that use of public transport/bikes not only is healthy and environmentally friendly, but it can also be cool and trendy. Always have prepared data (facts, research results, numbers, etc.) supporting the theory to which you wolud like to convince the others
During meetings with people (workshops, photo exhibition, outdoor events, media presence) encourage them to stand up for their right to decision makers, so that they have clean, save and fast public transport in their city. Awaiting for authorities actions olny is not enough to make a significiant change. As a part of a civil society we should get involve in our city issues.
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44
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CCase study: ase study: MOMMOM – – Slovenia Slovenia ((66))
Objectives based on problems
• 155 km of bicycle lanes in the city• a large part of these lanes has been built in the
last three years• many citizens do not have the right
information about where these lanes are located, and consequently do not use them
• bicyclers must be informed
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45
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CCase study: ase study: MOMMOM – – Slovenia Slovenia ((66))
Approach / strategy / concept
Information and awareness rising activities for all generations:– Preparation of maps with cycling connections– Preparation of info boards – Bike rental service and bicycle info point in the city center – Cycling hour for pupils – Cycling trips for families– Photo competition– Activities at environmental days
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46
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CCase study: ase study: MOMMOM – – Slovenia Slovenia ((66))
Implementation 1
Cycling hour for pupils
• we want that more pupils cycled to school • pupils have cycling licence but they should have more practical experiences• it isn’t enough to prepare a lesson in the class, but they should go to the cycling tour to the city centre • participants of activity had a class of secure bicycle riding• Involved: primary schools, representatives from cycling club, police, local authority
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47
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CCase study: ase study: MOMMOM – – Slovenia Slovenia ((66))
Implementation 2
Activities at environmental days
At environmental days we have oportunity to invite citizens to cooperate in different activities conected to cycling and public transport.
We celebrate:• Earth day – 22nd of April• Environmental day 5th of June• European mobility week 16th to 22nd of September
- Round-tables, lecturers, trips with bikes, bus or train, prize competitions, games, presentations
- Press conferences, articles in newspapers, posters and leaflets
• Main goals of these activities are education and awareness rising.
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48
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CCase study: ase study: MOMMOM – – Slovenia Slovenia ((66))
Results / conclusions
In two project years about 600 pupils cycled around the city center in the frame of the action Cycling hour for pupils.
At the events on Environmental days we have around 10.000 visitors in two project years.
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CCase study: ase study: MOMMOM – – Slovenia Slovenia ((66))
Lessons learnt / suggestions for followers
• The most important for all activities are a very good media and
political support.• Realization of events that are more interesting for citizens. • Place for event must be attractive and interesting. • Children and pupils could prepare an interesting programme.
More information:
www.maribor.si
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50
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CCase study: ase study: VHCBVHCB – – Lithuania Lithuania ((77))
Objectives based on problems
The negative effects of traffic: high accident rate, lack of parking spaces, environmental pollution, declining public transport passenger traffic trends on the city tour structure.
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51
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CCase study: ase study: VHCBVHCB – – Lithuania Lithuania ((77))
Approach / strategy / concept
• Developed cooperation between the target groups
• Clean and sustainable transport system development, by promoting
a broader energy-efficient vehicles promotion, reducing noise, air
pollution and ,,greenhouse“ effect
• Seek to increase walking, cycling and public transport use more
attractive
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CCase study: ase study: VHCBVHCB – – Lithuania Lithuania ((77))
Implementation 1
• Video was broadcast on television (20
times in 20 seconds)
• Video was shown in the meetings time
with communities and schools
• Focused on alternative energy efficient vehicles measures
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53
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CCase study: ase study: VHCBVHCB – – Lithuania Lithuania ((77))
For all events were prepared:
1. Brochures, leaflets and posters (6250 ps.)
2. Maps (cycling trips 50 ps.)
3. Website www.vsmb.lt (per month
visited by about 5800 residents)
Implementation 2 – Informative material
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CCase study: ase study: VHCBVHCB – – Lithuania Lithuania ((77))
Results / conclusions 0%5%
10%15%20%25%30%
35%40%
Yes No From part Noopinions
Age groups
12 - 18 y.
18 - 35 y.
35 - 50 y.
over 50 y.
71%
25%
4%
0%
20%
40%
60%
80%
Yes No No opinion
Yes No No opinion
69%
7%
24%
0%
10%
20%
30%
40%
50%
60%
70%
Yes No No opinion
Yes No No opinion
31%23%
46%
0%
20%
40%
60%
draw the public attention more often choose the less-polluted urban publictransport, bicycles or other clean and healthy means of transportwider access to the unique landscape and the city of Vilnius architecture
All the above
• Added Value project has helped to Vilnius city residents to understand the needs of alternative transport.
• The participants of different events were reminded to promote a wider exploitation of the energy-saving vehicles and alternative types of fuels which would contribute to less noise, air pollution and greenhouse gas emissions.
• From all events were done public surveys (needs of the project Added Value, environmental pollution, use of public transport, traffic jam, the alternative transport dissemination in the time of events, etc.), whose results were reported to politicians.
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Name of the event
Location, Date
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CCase study: ase study: VHCBVHCB – – Lithuania Lithuania ((77))
Lessons learnt / suggestions for followers
The main obstacle for the project was a frequent change in political power.
Factors of influence and yardstick of success:
1. Financial resources (personnel, etc.)
2. The political situation
3. To make walking and cycling more attractive and appropriate vehicle
4. Preventive measures which encourage to propagate a clean and sustainable transport
5. Intensify preventive work from kindergartens by schools
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Name of the event
Location, Date
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CCase study: Aase study: ARPERPE – – FranceFrance ( (88))
Objectives based on problems
Context : since 2004, the City of Pamiers is provided with a cycling network of around 6 km which is not fully used. New cycle lanes are planned for the next years.
Thus the objectives are :
- to inform inhabitants about the bike scheme- to promote the use of the cycle lanes- to convince inhabitants to use bike for their displacements.
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Location, Date
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Approach / strategy / concept
- To address different target groups : children and their families, shopkeepers and customers, primary schools
- To promote biking as a soft mode of transport
- To show inhabitants that the use of bike is healthy and environmentally friendly and it can also be cool and trendy.
CCase study: Aase study: ARPERPE – – FranceFrance ( (88))
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Name of the event
Location, Date
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Implementation 1 – Communication tools
- Bike code written by children attending primary schools
- A map of the cycling network
- Incentives given to the participants who attended the different activities connected to cycling : cover-saddle, map of the bike scheme, kit to repair bike, fluorescent jacket, bike lighting
CCase study: Aase study: ARPERPE – – FranceFrance ( (88))
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Name of the event
Location, Date
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Implementation 2 – Demonstrative activities
- A bike race with pupils including lottery and raffles
- A bike rally (street show exhibition) with the inhabitants to prove the benefits of using bike : a clean mode of transport open to everyone, secure and good for health
- Cycling buses to school to encourage children to go to school by bike
- Organization of a delivery of goods by bike during the Christmas period (period of huge affluence in shops) to incite the shopkeepers to adopt an eco-friendly attitude
CCase study: Aase study: ARPERPE – – FranceFrance ( (88))
Supported by:
Name of the event
Location, Date
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Results / Conclusions
Added Value in Pamiers reach all inhabitants and some actions were transfered to other municipalities.Cycling buses have been implemented in schools of Midi-Pyrénées and run either the whole school year, either during a period or some days of the week.The cycling buses are a very impactful actions and not expensive.
CCase study: Aase study: ARPERPE – – FranceFrance ( (88))
Supported by:
Name of the event
Location, Date
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Lessons learnt / suggestions for followers
- The partnership is a condition of success : importance of good working relations with the decision makers.
- Children are a good way to diffuse information : great influence on their family, very receptive and eager for information.
- The communication tools must be well adapted to the target.
Contact:
Christine FOUCRASARPE
CCase study: Aase study: ARPERPE – – FranceFrance ( (88))
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Location, Date
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CCase study: ase study: BSRAEMBSRAEM – – Bulgaria Bulgaria ((99))
Objectives based on problems
- Raising awareness of sustainable transport and infrastructural opportunities in the city of Varna;
- Promoting the use of the cycle lane in Varna as well as the importance of cycling as a major sustainable urban mean of transport;
- Study the key actors and policy makers regulating the sustainable transport and the municipal policy for sustainable transport development;
Supported by:
Name of the event
Location, Date
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CCase study: ase study: BSRAEMBSRAEM – – Bulgaria Bulgaria ((99))
Approach / strategy / concept
Practical Cycling trainings;
Promotional campaign - a “Day without cars” in the beginning of each school year;
Active broad awareness campaign – dissemination of informative materials and establishing of info points in 20 schools;
Elaboration of a final analysis of the cycling stream in Varna;
Organisation of round tables for citizens, key actors and politicians
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Name of the event
Location, Date
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CCase study: ase study: BSRAEMBSRAEM – – Bulgaria Bulgaria ((99))
Implememntation 1 – Round tables
• Analysis of the cycling stream in Varna with particular respect to the city transport scheme and its optimization
• With the help of the analysis, an evaluation of the cycling situation was derived
• 3 round tables organized throughout the project life, each
attracted 50 active differentiated professionals, representatives and citizens
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Name of the event
Location, Date
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CCase study: ase study: BSRAEMBSRAEM – – Bulgaria Bulgaria ((99))
Implememntation 2 – Information Campaigns • Info spots in 20 secondary schools in Varna, each active for 3 days and
“serviced” by the students trained by BSRAEM experts’ team; • Close to 50 students were trained and approximately 3,000 were
directly informed by their classmates; • Five school teams proposed their own ideas of a vision on sustainable
urban transport in Varna, and defended them in an open event. The event consisted of representatives of BSRAEM, Municipal transport department, Regional inspectorate of education and Technical university of Varna,students and teachers, totalling to approx. 500;
Supported by:
Name of the event
Location, Date
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CCase study: ase study: BSRAEMBSRAEM – – Bulgaria Bulgaria ((99))
Implememntation 3 – Day Without Cars
• “Day without Cars” campaign + cycling procession and “The power of the bike”fiesta - September, 2008.
• Public counting of the cyclists - May, 2009; approximately 200 participants and more than 2,000 registered.
• “Car Free Day”- September 2009; several major streets in 3 living districts were closed for cars and other vehicles and dedicated to cyclists and pedestrians; the Mayor of the city – Mr. Yordanov personally led the procession and handed prizes;
• The total number of the participants was more than 2’500, including 400 cyclists, aged 4 – 64 year olds.
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Name of the event
Location, Date
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CCase study: ase study: BSRAEMBSRAEM – – Bulgaria Bulgaria ((99))
Results / conclusions A massive awareness campaign in the period of April,
2009 – February, 2010, reached out to more than 50,000 citizens in Varna in the context of sustainable transport
Approximately 3,000 students participated in awareness campaigns (attending trainings, completing surveys, holding debates and information bulletins) dedicated to the sustainable development promoting sustainable transport in the home-city
The Added Value team established itself as a member of the Urban Mobility Public Council to contribute to the dialogue with the decision makers of Varna Municipality;
As a result, Value Added received a strong support from the municipality in several projects, concerning the development of the urban transport and sustainable mobility;
Supported by:
Name of the event
Location, Date
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CCase study: ase study: BSRAEMBSRAEM – – Bulgaria Bulgaria ((99))
Lessons learnt / suggestions for followers • The building of the cycling path will be continued in the frame of a project, starting in January, 2010. Thanks to Added Value team, BSRAEM is a partner in this project and Municipality of Varna is the co-beneficiary;• Joining Covenant of Mayors of 3 major cities Varna, Bourgas and Dobrichis exclusive contribution of Added Value’s team in cooperation with UBBSLA. It is of very big importance the relationship with the local authorities to be maintained by regular dialogues and meetings, supported by strong projects and useful ideas.• It is of crucial importance for the success of the awareness campaigns to be presented in amusing and interesting way, in order to attract the students’ attention. Another success factor is the personal motivation of the participants to change their behaviour in favour of sustainable transport, and in particular cycling.