presenting your way to the top! susie hall - the impact coach

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Presenting your way to the top! Susie Hall - The Impact Coach

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Page 1: Presenting your way to the top! Susie Hall - The Impact Coach

Presenting your way to the top!

Susie Hall - The Impact Coach

Page 2: Presenting your way to the top! Susie Hall - The Impact Coach

This is NOT rocket science!

Page 3: Presenting your way to the top! Susie Hall - The Impact Coach

Why are you there?

• To inform/teach ?• To persuade/influence?• To encourage?• To entertain?• To inspire/motivate?

• A combination of these?

Page 4: Presenting your way to the top! Susie Hall - The Impact Coach

What is your Intention?

• What do you want your audience to go out of the door:

• Thinking? (No more than 3 ideas)• Feeling? • Doing

= Your intention

Page 5: Presenting your way to the top! Susie Hall - The Impact Coach

Your point of maximum impact

• Interesting, surprising, shocking fact or statistic

• Threat• Challenge• Your conclusion• Striking visual• Question / Rhetorical question• “Quote”, anecdote, plant an image –

“imagine”

Page 6: Presenting your way to the top! Susie Hall - The Impact Coach

What will they remember?• Could be anything!!

• Probably very little

• Anecdotes before facts• PERSONAL information • Can you remember something

that doesn’t interest you?• What should they remember

about you?

Page 7: Presenting your way to the top! Susie Hall - The Impact Coach

The power of the “Right Brain”

Page 8: Presenting your way to the top! Susie Hall - The Impact Coach

Make “whole brain presentations” OR

captivating hearts and minds

Logic + emotion

Page 9: Presenting your way to the top! Susie Hall - The Impact Coach

Right brain techniques

• Anecdotes• Analogies/similes/metaphors (It’s a

bit like...)• Examples• Stories*/case studies • Video/music/sound clips/VISUAL aids• Demonstrations (Steve Jobs)• Audience involvement • Humour (Careful !)

Page 10: Presenting your way to the top! Susie Hall - The Impact Coach

Word keys to the Right Brain

• “Imagine” or “I want you to imagine......”

• “Picture this.....”• “What if.....”• “Let’s suppose.....”• “That reminds me of....”• “It’s a bit like......” (great way to

use humour)• “In other words.....”

Page 11: Presenting your way to the top! Susie Hall - The Impact Coach

The Vocabulary of Impact

Page 12: Presenting your way to the top! Susie Hall - The Impact Coach

AvoidWeak and unimpressive

language:• Try• May• Maybe• Perhaps• Might• Hope / hopefully

Page 13: Presenting your way to the top! Susie Hall - The Impact Coach

Go from Big to Massive:Harness the power of your words

• Might = Will• Good = Fantastic /

Excellent• Great = Fantastic• A.S.A.P. = Immediately• Important = Crucial• Big = Massive• Perhaps we = We must• Interesting = Compelling

Page 14: Presenting your way to the top! Susie Hall - The Impact Coach

And equally powerful in the negative

• Poor = Pitiful• Unacceptable =Outrageous

LudicrousRidiculous

• Challenge = ThreatRisk

Page 15: Presenting your way to the top! Susie Hall - The Impact Coach

Using the power of Adverbs

• AbsolutelyWe are absolutely confident in....• Totally I am totally in agreement

with....• Utterly We are utterly convinced

that....• Specifically We are specifically

interested in....• Completely We are completely on side

with....• Wholeheartedly We are wholeheartedly in

agreement....• Substantially We are substantially over

budget....• Keenly I am keenly interested in....• Hugely We are hugely better off as a

result....• Dramatically We are dramatically

reducing....

Page 16: Presenting your way to the top! Susie Hall - The Impact Coach

The Rule of “Three”

• “Government of the people, by the people, for the people”

Abraham Lincoln

Page 17: Presenting your way to the top! Susie Hall - The Impact Coach

How can you deliver your presentations

for maximum impact?

Page 18: Presenting your way to the top! Susie Hall - The Impact Coach

Pace – busting the myth

Page 19: Presenting your way to the top! Susie Hall - The Impact Coach

The Did-You-Get-That Pause

Page 20: Presenting your way to the top! Susie Hall - The Impact Coach

Gives your message real punch

• Probably the most powerful weapon you have as a communicator

• Gives what you’re saying real power

• Allows the audience time to “get” your key point and to engage with your content

• Combine it with eye contact for huge impact

Page 21: Presenting your way to the top! Susie Hall - The Impact Coach

The Thinking Pause

Page 22: Presenting your way to the top! Susie Hall - The Impact Coach

Benefits?

• Um/er substitute • Makes you look super-confident,

measured and in control • Helps you think about what

you’re going to say next

Page 23: Presenting your way to the top! Susie Hall - The Impact Coach

What is charisma?

“personal quality or gift that enables an individual to

impress and influence many of his or her fellows”

“a spiritual power given by God”

Page 24: Presenting your way to the top! Susie Hall - The Impact Coach

What are the components of charisma?• Projected vs embodied• Vitality• A body thing• Connection to a higher vision• Self esteem• Being present• EQ• Uniqueness (ties in with your

“Brand”)

Page 25: Presenting your way to the top! Susie Hall - The Impact Coach

How can you increase your level of charisma when presenting?

• Get in touch with your bigger vision – make it clear what drives you

• Be grounded and own your space• Connect with your audience – be

present• Manage your thoughts for

positive healthy self-esteem (where are you basing your confidence?)

• Maintain good health and vitality

Page 26: Presenting your way to the top! Susie Hall - The Impact Coach

What is Personal Brand?

“Be distinct or be extinct” Tom Peters

Brand “YOU” What is your USP? What makes you compelling,

memorable or different?

“Personal Brand is the essence of YOU – as recognised by others”

Page 27: Presenting your way to the top! Susie Hall - The Impact Coach

If you want to learn more.......

Perfect Pitch: The Art of Selling Ideas and winning new business

Jon Steel*****

Why most PowerPoint presentations SUCK and how you can make them better

Rick Altman****

The Presentation Secrets of Steve Jobs – How to be insanely good in front of any audience

Carmine Gallo

Page 28: Presenting your way to the top! Susie Hall - The Impact Coach

Presenting your way to the top!

Susie Hall - The Impact Coach