presenting your data with * style *

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Presenting Your Data With *Style* March 28, 2014 IIA Chattanooga Seminar

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Presenting Your Data With * Style *. March 28, 2014 IIA Chattanooga Seminar. A picture of data is not the goal; it’s only the means. Information visualization is all about gaining understanding so we can make good decisions. ~ Stephen Few, Now You See It perceptualedge.com. How We See. - PowerPoint PPT Presentation

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Page 1: Presenting Your Data With  * Style *

Presenting Your Data With *Style*

March 28, 2014IIA Chattanooga Seminar

Page 2: Presenting Your Data With  * Style *

A picture of data is not the goal; it’s only the means. Information visualization is all about gaining understanding so we can make good decisions. ~ Stephen Few, Now You See It

perceptualedge.com

Page 3: Presenting Your Data With  * Style *

How We SeeAttentive

Pre-attentive

Page 4: Presenting Your Data With  * Style *
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Precise PerceptionO Length Longer = Greater

O 2D Position Higher or Farther to Right = Greater

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Design ChoicesO Line weight O Color O FontO Emphasis (boxes, shapes)

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Product Jan Feb Mar Apr May JunProduct 1 93,993 15,682 98,745 69,473 61,300 76,506Product 2 87,145 12,618 12,385 37,383 20,795 23,521Product 3 54,984 75,649 48,945 59,859 61,484 56,763Product 4 15,468 89,845 48,574 51,296 63,238 54,369Product 5 54,968 15,984 45,978 38,977 33,646 39,534Total 306,558 209,778 254,627 256,988 240,464 250,693

Product Jan Feb Mar Apr May JunProduct 1 93,993 15,682 98,745 69,473 61,300 76,506Product 2 87,145 12,618 12,385 37,383 20,795 23,521Product 3 54,984 75,649 48,945 59,859 61,484 56,763Product 4 15,468 89,845 48,574 51,296 63,238 54,369Product 5 54,968 15,984 45,978 38,977 33,646 39,534Total 306,558 209,778 254,627 256,988 240,464 250,693

Product Jan Feb Mar Apr May JunProduct 1 93,993 15,682 98,745 69,473 61,300 76,506Product 2 87,145 12,618 12,385 37,383 20,795 23,521Product 3 54,984 75,649 48,945 59,859 61,484 56,763Product 4 15,468 89,845 48,574 51,296 63,238 54,369Product 5 54,968 15,984 45,978 38,977 33,646 39,534Total 306,558 209,778 254,627 256,988 240,464 250,693

Page 8: Presenting Your Data With  * Style *
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Colorbrewer2.org

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Serif Sans-Serif Serif Sans-Serif

123456789 123456789 123456789 123456789123456789 123456789 123456789 123456789123456789 123456789 123456789 123456789

Fine Legibility Poor Legibility

Serif Sans-Serif Serif Sans-Serif

Times New Roman Arial Courier AharoniPalatino Verdana Script Bradley HandGaramond Helvetica Baskerville Old Face Papyrus

Fine Legibility Poor Legibility

Page 15: Presenting Your Data With  * Style *

Product Jan Feb Mar Apr May JunProduct 1 93,993 15,682 98,745 69,473 61,300 76,506Product 2 87,145 12,618 12,385 37,383 20,795 23,521Product 3 54,984 75,649 48,945 59,859 61,484 56,763Product 4 15,468 89,845 48,574 51,296 63,238 54,369Product 5 54,968 15,984 45,978 38,977 33,646 39,534Total 306,558 209,778 254,627 256,988 240,464 250,693

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Other Common Distractions

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A Word on Pie Charts

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Contact MeMeghan Petty

[email protected]

Resourcesperceptualedge.comjuiceanalytics.com