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PRODUCT SAVVY CONSULTING, LLC

Jonathan Chashper

April 10, 2023

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About PSC

Founded 2006 Privately owned consulting firm based in Rockville,

MD ( presence in VA, CA, Israel) Evolved – Two Activities

– Marketing and Pre / Post Sales support Marketing Arm and Beach-Head for foreign companies Pre Sale and Post Sale support mechanism for remotely

managed projects

– Technology Product & Project Management Product Development

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Our Mission Statement

Bridging the Market Gap in Experienced Managers for the High-Tech Industry

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Common Challenges

Experienced executives (lack of)

Focusing attention on market and business generation

Introducing product to market ahead of competition

Meeting targeted project’s schedule

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Our Value Proposition Our offer:

– Team of experienced professionals – Ability to grasp leaders’ objectives and translate them into actions– Product Management Savvy– First-rate understanding of R&D management– Proven framework and methodology

The result:– Shorter time to market– Increased business management focus – Professional development of your team– Organized and clear product development process

Shorter Time to Market – Priceless

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PSC Product Development Framework™

Market Research

Analyze

Needs Recognition

Competitive Analysis

Technology Assessment

Business Case

Market Size Estimate

Feasibility

Analysis

Conclude

Market

Req.

Positioning

Roadmap

Plan

Product Specs

Product Design

Resource Plan

Business Dev.

Go to Market Plan

Release Plan

Execute

Product Dev.

Quality Assurance

Alpha Release

Beta Release

Marketing Plan Exec.

Sales Training

Channel Training

Product Management

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To have a great product, you need a great beginning, and all great beginnings start with the first step … – Analyze opportunities

– Gather information and study market needs

– Identify market segments and select target markets

– Understand market needs

– Learn your competitive products strength and weakness

– Derive marketing requirements

Product Development

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Think, Design, Implement Team build-up Product requirements creation and evaluation System and software design (OOD, UML) Software development (OOP, Java and .Net  Enterprise

solutions) Utilize latest Agile (Scrum) techniques

The Scrum Process

Product Marketing

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Differentiation is key To provide a successful product and obtain market share

you need to:– Create effective product positioning

– Clearly differentiate products and services from the competition

– Define an unmatched value proposition

– Fit the marketing strategy to the product’s life cycle

– Fit the marketing strategy to the market life cycle

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Remote markets: Challenges and Solutions

Challenges

– Lack of contacts, market understanding and no “network”

– Maintain close contact with customers and prospects

– Customization and Deployment support

– Wants and Needs analysis

– Future sales

Solutions

– Local Branch by a local entity

– Local Branch by relocation

– No Local Presence Travel based activities

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The PSC Solution – Your Own Local Branch

Activities:

– Market Research and Market Reach (access to existing customers, prospects,

partners, etc)

– Marketing Strategy execution (local press, shows, networking events)

– Pre and post sale

– Relationship management

Benefits:– US Local – East Coast (MD, VA) and West Coast (CA)

– Executive level experience (Bilingual business culture US + Israel)

– Extensive experience

– Technology management excellence

The Process (180 Days)

Engage with company management to understand vision, needs and goals Asses strategy, resources, positioning – Generate a Marketing and Market

Penetration Strategy Start execution (PSC and partners) Facilitate high-level meetings with senior decision makers Follow through with each sales or channel partner opportunity

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Our Value Proposition

Our offer:– Top Talent able to grasp leaders’ objectives and translate them into

actions– High availability, low latency response– Proven network, framework and methodology

The result:– Shorter time to market– Increased business management focus – Enhanced customer relationship– Improved commitment and cost control

Marketing and BizDev Activities

Access to Key Players– Gov (Federal and Local)– AT&T, Boeing, L3– John Deere– Holy Cross Hospital

Shows– CES, CIO / CTO Live– Games for Health– TeleMed , HIMMS

In the Media– The Economist– TechBizNow– BlogTalkRadio, IntoTomorrow

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Why PSC?

Executive level consultants Free from politics Focused on your success Lay the groundwork for your growth through organized

and clear product development processes Strengthen company’s core

Being First to the Market is Priceless!

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PRODUCT SAVVY CONSULTING, LLC

Thank You for Your Time!

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