Presented by:

Molly Kocialski, Oracle

Tom Franklin, Kilpatrick Townsend

Ian Saffer, Kilpatrick Townsend

September 11, 2013

WHEN DO I HAVE AN INTELLECTUAL PROPERTY

PROBLEM?

ROADMAP

• Trademark/Keywords

• Domains

• Patents

• Patent Trolls

• IP Indemnities

• Copyright

TRADEMARKS

• Clearance• Initial review in-house

• Registration• Right to use versus right to exclude

• International filing

• Policing• Internal

• External

KEYWORDS

KEYWORDS

• Likelihood of confusion• Sponsored vs. organic

• Ad text

• Impressions : clicks

• Nominative fair use

• Direct vs. indirect infringement• Search engine advertising policies

KEYWORDS

DOMAINS

• www.mycompany.com

• Clean-up of control

• Social media presence• Ownership

• Maintenance

• Control

PATENTS

• Covers product functionality

• Signs your company has patentable ideas

• Timing issues for owning your ideas

• Avoiding ownership issues/disputes

PATENTS PORTFOLIO MANAGEMENT

• Competitive patent landscape

• Ownership• Invention agreements / employee handbook

• Consulting and joint development agreements

• Efficiently capture innovation• Impact on technical staff

• Avoid ideas leaking-out of enterprise• Joint development / Consultants / Founders

• Cost over lifecycle and speed to issuance

PATENT TROLLS

• Increasingly a risk of doing business

• Responding to assertion letters• Often scary by design

• Understand your adversary

• Opinions of counsel• When are they needed?

• Settlements• Traps for the unwary

IP INDEMNITIES

• When• Always

• Who• Can counterparty pay?

• Control of defense

• What• Customer specifications

• Combinations

COPYRIGHT

• Ownership issues• “Author” presumptively owns copyright

• Works for hire• Commonly misunderstood

• Typically will cover employees

• Assignment agreements• Vendors must “assign” copyrights in a signed writing

• Fair use• Not for the faint of heart

FAIR USE

Presented by:

Molly Kocialski, Oracle

Tom Franklin, Kilpatrick Townsend

Ian Saffer, Kilpatrick Townsend

September 11, 2013

QUESTIONS?