presented by: jan anderson date:19 th oct 2005 case study - citation plc
TRANSCRIPT
Citation Plc – Company Overview
Est 1995
Knutsford, Cheshire
Professional advice and compliance packages
Employment Law / Health & Safety
150 Staff
Citation – Company Overview
Risk assessments
Health & Safety policies
Employment tribunals
Contracts of employment & handbooks
Services
Citation Plc - Clients
"The team at Citation have proven themselves invaluable in implementing watertight policies and procedures, and their 24 hour helpline is genuinely first class".
Mark Wardle Managing DirectorThe Wardle Group
Citation – Sales & Marketing Strategy
Specify target audience for Citation services
Build/maintain a high quality prospect database
Acquire supplemental data
Telesales team - outbound calling campaigns
Arrange for site visit where appropriate
Citation Plc – Operational Issues
Customer acquisition strategy
Quality of data
Telephone numbers
Employee numbers
Expensive administrators
First impressions
QAS Solution
Citation Plc
Remove ‘Old’ accounts
Remove duplicates
Cleanse addresses
Format addresses
Validate / append telephone numbers
Validate / append employee numbers
QAS Solution
Quick Address Batch
Citation Plc
Hellman Worldwide
Lancaster Way
Lichfield
WS13
Hellman Worldwide Logistics
Kuhlman House
Lancaster Way
Fradley Park
Lichfield
Staffordshire
WS13 8SX
01543 443400
Headquarters
250 People
Transport Agencies
QAS Solution – Data Capture
Inbound enquiry handling
Speed of capture
Accurate company, address and profile details
Potential for tailored response
Summary
Citation – strategy for growth
QAS consultation – the data flow
Testing the proposed solution – cost / risk
Tangible results
A data strategy and workflow model