2012 Media Planner Presented By

Irene DeVosAdvantage Business Media

Direct: 973-920-7187irene.devos@adavantagemedia.

com

“For more that 48 years, LABORATORY EQUIPMENT has been the leader in providing news on the latest new products and technologies for the lab.

LABORATORY EQUIPMENT is where laboratory professionals turn for news and information on products, technologies and trends for the laboratory. Over 66,000 lab managers, supervisors, scientists, engineers and other laboratory professionals in nearly 40,000 labs rely on the print and electronic products of LABORATORY EQUIPMENT for information about the equipment available to conduct high-performance and cost-effective scientific research.

The publisher, editors, and staff of LABORATORY EQUIPMENT are dedicated to providing print and electronic media for you to effectively promote your products and services and drive sell-through. Our loyal readership turns to us to bring them news of new products in the market and utilizes our products as a resource to assist in making purchasing decisions.

“The #1 Product Resource for the Laboratory Market”

http://www.irenedevos.com/value-of-laboratory-equipment/

Qualified recipients are Lab and R&D Dir/Mgr/Spvsr, Project Mgmt (including Project Dir/Mgr/Spvsr, Group/Team Leader, Section Head, Spvsr), Corporate/Executive Mgmt (including Pres, CEO, Owner, Partner, VP, GM), Technical Dir/Mgr/Spvsr, IT/IS Dir/Mgr, QA/QC Dir/Mgr/Spvsr, Safety Dir/Mgr/Spvsr, Scientist/Chemist, Engineering Dir/Mgr/Spvsr, Engineer, University/College Professor, Dept Head, Grad Student, Architect, Purchasing Dir/Mgr/Agent, Facility Dir/Mgr, Consultant, and Others.

Industry 64% University or College 13.8 Government 5.3% Independent / Contract Lab 7.3% Consulting 4% Hospital or Medical Center 5.5%

Target Audience

June 2011 BPA Statement Numbers (to be audited)

3a. BUSINESS/OCCUPATION BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2011

BUSINESS CATEGORIES TOTALPERCEN

T

Print Version

Only

Digital Version

Only

Lab & R&D

Dir/Mgr/Supv,

Project Mgmt,

Corporate Exec Mgmt, Gen

Admin

Technical Dir/Mgr/Supv, IT/IS Dir/Mgr

QA/QC Dir/Mgr/S

upv, Safety

Dir/Mgr/Supv

Scientist, Chemist

Engineering

Dir/Mgr/Supv,

Engineer

University/ College Professor

, Dept Head

Purchasing

Dir/Mgr/Agent,

Facility Dir/Mgr, Consulta

nt Other

Industry 41,404 62.3% 32,314 9,090 25,991 3,183 2,839 4,420 3,320 85 1,566 0

University or College 8,788 13.2% 6,298 2,490 2,029 208 62 3,257 150 2,970 112 0

Government 3,382 5.1% 2,345 1,037 1,603 325 112 902 325 27 88 0

Independent/Contract Laboratories 4,594 6.9% 3,503 1,091 3,069 300 213 612 225 18 157 0 Consulting 2,426 3.7% 1,687 739 1,445 150 33 86 259 4 449 0

Hospital or Medical Center 5,826 8.8% 4,909 917 4,378 285 140 714 83 120 106 0

Others Allied to the Field 0 0.0% 0 0 0 0 0 0 0 0 0 0

TOTAL QUALIFIED CIRCULATION 66,420 100.0% 51,056 15,364 38,515 4,451 3,399 9,991 4,362 3,224 2,478 0

PERCENT 100.0%   76.9% 23.1% 58.0% 6.7% 5.1% 15.0% 6.6% 4.9% 3.7% 0.0%

June 2011 BPA Statement Numbers (to be audited)

3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2011

QUALIFICATION SOURCE

Qualified Within

1 year 2 years 3 years

Print Version

Only

Digital Version

Only TOTALPERCEN

TI. Direct request: 52,593 8,397   45,626 15,364 60,990 91.8%II. Request from recipient's company:              III. Membership Benefit              

IV. Communicationfrom recipient or recipient's company (other than request)              V. TOTAL - sources other than above (listed alphabetically): 5,430     5,430   5,430 8.2% Association rosters and directories               Business directories 5,430     5,430   5,430   Manufacturer's, distributor's and wholesaler's lists             Other sources              VI. Single Copy Sales              

TOTAL QUALIFIED CIRCULATION 58,023 8,397 0 51,056 15,364 66,420 100.0%PERCENT 87.4% 12.6% 0.0% 76.9% 23.1% 100.0%  

June 2011 BPA Statement Numbers (to be audited)

4. GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2011

StatePrint

Version Only

Digital Version

Only TOTAL PERCENTState

Print Version

Only

Digital Version

Only TOTAL PERCENTMaine 199 49 248   Kentucky 532 153 685  New Hampshire 274 96 370   Tennessee 896 246 1,142  Vermont 151 42 193   Alabama 642 130 772  Massachusetts 2,101 621 2,722   Mississippi 317 90 407  Rhode Island 204 56 260   EAST SO. CENTRAL 2,387 619 3,006 4.5%Connecticut 961 306 1,267   Arkansas 394 91 485  

NEW ENGLAND 3,890 1,170 5,060 7.6% Louisiana 464 124 588  New York 3,153 908 4,061   Oklahoma 514 146 660  New Jersey 2,470 749 3,219   Texas 3,182 1,039 4,221  Pennsylvania 2,972 905 3,877   WEST SO. CENTRAL 4,554 1,400 5,954 9.0%

MIDDLE ATLANTIC 8,595 2,562 11,157 16.8% Montana 134 45 179  Ohio 2,495 786 3,281   Idaho 223 65 288  Indiana 1,247 396 1,643   Wyoming 72 18 90  Illinois 2,840 836 3,676   Colorado 639 214 853  Michigan 1,696 507 2,203   new Mexico 165 66 231  Wisconsin 1,580 409 1,989   Arizona 541 194 735  

EAST NO. CENTRAL 9,858 2,934 12,792 19.3% Utah 480 142 622  Minnesota 1,503 425 1,928   Nevada 172 41 213  Iowa 641 180 821   MOUNTAIN 2,426 785 3,211 4.8%Missouri 1,141 328 1,469   Alaska 46 12 58  North Dakota 147 45 192   Washington, DC 746 257 1,003  South Dakota 151 39 190   Oregon 457 140 597  Nebraska 424 103 527   California 5,631 1,747 7,378  Kansas 600 185 785   Hawaii 68 25 93  

WEST NO. CENTRAL 4,607 1,305 5,912 8.9% PACIFIC 6,948 2,181 9,129 13.7%Delaware 246 76 322   UNITED STATES 50,976 15,303 66,279 99.8%Maryland 1,182 401 1,583   U.S. Territories 78 39 117  Washington, DC 114 46 160   Canada   8 8  Virginia 865 292 1,157   Mexico     0  West Virginia 281 72 353   Other International   14 14  North Carolina 1,421 421 1,842   APO/FPO 2   2  South Carolina 625 173 798   Email Only     0  

Georgia 1,177 386 1,563  TOTAL QUALIFIED

CIRDCULATION 51,056 15,364 66,420 100.0%Florida 1,800 480 2,280  

SOUTH ATLANTIC 7,711 2,347 10,058 15.1%

Out of the top 100 R&D spending companies in the U.S, 91 have representatives on our circulation file and are receiving Lab Equipment each month – 91%

Out of the 9 that are not on our circ file, 6 of these are based outside of the U.S.

All the companies looking to spend over 2 billion in R&D (the top 22) are on our circulation file and account for over $122 billion in R&D spending!

Our Audience

Print Media

◦ March Issue◦ June Issue◦ September Issue◦ December Issue

Digital Media

◦ LABNEWS◦ 3rd Party E-Marketing ◦ Online Ad: WMS◦ Lab Outlook ◦ Webinar

Lead Generation

LABNEWS DAILY NEWSLETTER Deployed Monday to Thursday to 35,000 opt-in e-lab subscribers

LABORATORY EQUIPMENT’S enewsletters are an excellent way to target your sales message to key decision-makers across the laboratory market. Sponsors receive complete tracking information and leads to follow-up with potential customers – immediate sell-through opportunities!

E-NEWSLETTER SERIES

http://idevos.com/LABNEWSmay2011.htm

LAB NEWS – Daily LABORATORY EQUIPMENT now delivers a daily enewsletter

that is sent to over 35,000 opt-in subscribers each morning Monday – Thursday (4 days). Designed to bring the news of the day to our subscribers’ in-boxes, this daily enewsletter allows you to promote your company and products, drive traffic to your web site and brand through banner, tower and text ad opportunities.

LAB NEWS with Product Focus Every Friday, LABORATORY EQUIPMENT delivers a product

focused enewsletter to our opt-in audience of 35,000 subscribers. Topics include: Lab Design, Food & Beverage, Pharmaceutical, Spectroscopy and more). Banner, tower and text ad opportunities are available. Add this to your daily schedule for a full week of exposure or purchase individually.

E-NEWSLETTER SERIES

January 2 – New Year’s Holiday – No enewsletters 3-5 – Lab News Daily 6 – Vivariums/Animal Testing 9-12 – Lab News Daily 10 – eProduct Showcase 13– Lab Design (1) 16-19 – Lab News Daily 20 – Emerging Fuel (1) 23-26 – Lab News Daily 27 – Food & Beverage (1) February Jan 30- Feb 2 – Lab News Daily 3 – OEM 6-9 – Lab News Daily/SLAS Lab Automation Focus 7 – eProduct Showcase 10 – Life Science (1) 13-16 – Lab News Daily 17 – Water 20 – President’s Day – No enewsletters 21 – Pittcon Show Preview 22 – Pittcon Show Preview 23 – Pittcon Show Preview 24 – Pittcon Show Preview March Feb 27-March 1 – Lab News Daily 2 – Neuroscience Technologies 5 – Pittcon Show Preview 6 – Pittcon Show Preview 6 – eProduct Showcase 7 – Pittcon Show Preview 8 – Pittcon Show Preview 9 – Pittcon Show Preview 12 – Pittcon Daily 13 – Pittcon Daily 14 – Pittcon Daily 15 – Pittcon Daily 16 – Pittcon Daily 19-22 – Lab News Daily 23 – Environmental 26 – Post Pittcon 27 – Post Pittcon 28 – Post Pittcon 29 – Post Pittcon 30 – Microscopy

April 2-5 – Lab News Daily 6 – Pharmaceutical 9-12 – Lab News Daily 10 – eProduct Showcase 13 – Test & Measurement 16-19 – Lab News Daily 20 – Lab Design (2) 23-26 – Lab News Daily 27 – Academic May April 30-May 3 – Lab News Daily 4 – Spectroscopy 7-10 – Lab News Daily 8– eProduct Showcase 11– Life Science (2) 14-17 – Lab News Daily 18 – Green Initiatives 21-24 – Lab News Daily 25 – Forensics 28 – Memorial Day – no enewsletter 29-31 – Lab News Daily June 1 – Food & Beverage (2) 4-7 – Lab News Daily 8 – Emerging Fuel 11-14 – Lab News Daily 12 – eProduct Showcase 15 – Sample Prep 18-21 – Lab News Daily 22 – Lab Design (3) 25-28 – Lab News Daily 29 – HPLC

July 2-5 – Lab News Daily (4th of July no

enewsletter) 6 – Environmental 9-12 – Lab News Daily 10 – eProduct Showcase 13 – OEM 16-19 – Lab News Daily 20 – Pharmaceutical (2) 23-26 – Lab News Daily 27 – Test & Measurement

LABORATORY EQUIPMENT 2012 eNEWSLETTER CALENDAR

AugustJuly 30-Aug 2 – Lab News Daily

3 – Lab Automation6-9 – Lab News Daily

7 – eProduct Showcase10 – Life Science (3)

13-16 – Lab News Daily17 – Food & Beverage (2)20-23 – Lab News Daily

24 – Lab Design (4)27-30 – Lab News Daily31 – Gas & Chemicals

September4-6 – Lab News Daily

7 – Emerging Fuel10-13 – Lab News Daily11– eProduct Showcase

14 – Liquid Handling17-20 – Lab News Daily

21 – Lab Safety & Security24-27 – Lab News Daily28 – Pharmaceutical (3)

October1-4 – Lab News Daily

5 – OEM8-11 – Lab News Daily9 – eProduct Showcase

12 – Forensics15-18 – Lab News Daily

19 – Food & Beverage (3)22-25 – Lab News Daily

26 – WaterNovember

Oct 29 – Nov 1 – Lab News Daily2 – Lab Design (5)

5-8 – Lab News Daily6 – eProduct Showcase

9 – Life Science (4)12-15 – Lab News Daily

16 – Academic19-21 – Lab News Daily26-29 – Lab News Daily

30 - EnvironmentalDecember

3-6 – Lab News Daily7 – Spectroscopy

10-13 – Lab News Daily14 – Pharmaceutical

17-20 – Lab News Daily21-Water

26-27 – Lab News Daily28 – Food & Beverage (4)

eShowcase A great way to deliver your message on a new product

launch, special program, catalog, literature, white paper, application note and more to over 28,000 opt-in subscribers. LABORATORY EQUIPMENT’S eShowcase is delivered the first Tuesday of each month.

Custom eBlast LABORATORY EQUIPMENT’s exclusive E-Marketing blasts

allow you to send a customized HTML message, conduct research, develop a custom enewsletter and more. A great way to provide timely, immediate communication to our opt-in readership and generate sales leads. Full, Half and Quarter list options available.

E-NEWSLETTER SERIES AND CUSTOM E-BLASTS

Custom E-Blast

http://www.idevos.com/PumpUpCustomEBlast2011.htm

Enhanced forum for obtaining information on new products, industry updates, company profiles and peer interaction.

Featuring content independent of the magazine, live news feeds, and current information that allow visitors to easily obtain information important to their jobs.

Multiple exposure opportunities

Web Site

Building the Lab of the Future....Today. Inside you will find feature articles, videos

and podcasts on sustainability, biological safety cabinets, high performance fume hoods, food quality testing and much, much MORE. Enjoy the interactivity of the magazine by clicking on all the links and watching the videos automatically play with the click of a page

LAB OUTLOOK

LAB OUTLOOK

Be the Exclusive Sponsor with your Banner that appear on all of the 55,000 emails to be deployed 3x over 3 week period containing the new LAB OUTLOOK. (Each week the deployment is suppressed.)Cost: $1500 net. Banner is 468 x 60

LAB OUTLOOK E-Mail Sponsorship

Here’s the link.

http://www.advantagebusinessmedia.com/ims/LE/LE1141_LabOutlookBlast/LE1141_LabOutlookBlast.htm

Here’s the link.

http://www.advantagebusinessmedia.com/ims/LE/LE1141_LabOutlookBlast/LE1141_LabOutlookBlast.htm

Combined Deployment

Page Pageviews Unique PageviewsCover 1613 1005Page 2: Thermo Ad 856 641Page 3: TOC 782 597Page 4: Editor's Voice 720 538Page 5: Outlook on Environmental, KCP 810 596Page 6: Outlook on Environmental, KCP 720 549Page 7: Third page of cover story 648 519Page 8: Outlook on Environmental Last page of Cover and DCC AD 615 510Page 9: last page of water story PE 644 498Page 9: NuAire BSCs story 672 536Page 10: Second Page of NuAire 629 498Page 11: NuAire BSCs and PRODUCTS 660 521Page 12: METROHM AD 606 494Page 13: Outlook on Laboratory Design, Labconco 816 607Page 14: Outlook on Laboratory Design, Labconco second page 770 570Page 15: Outlook on Global 706 560Page 16: Outlook on Global 628 516Page 17- Water Story PE first page 759 583Page 18: Water, PE second page 701 535Page 20: Last page of water story PE 618 488Page 21: Outlook on Lab Products 616 482Page 22: Shimadzu first page 584 464Page 23: Outlook on Instrumentation. Shimadzu second page 544 439Page 24: Outlook on Instrumentation. Shimadzu third page 551 437Page 25: Outlook on Life Sciences_IKA 604 467Page 26: PRODUCTS 531 424Page 27: Scientist In The Spotlight 679 495Page 28: Second Page of Scientist In The Spotlight 606 444Page 29: Last page of Scientist in the Spotlight 663 484Page 30: Second Page of WWW 609 438Page 31: Top 10 Videos 661 442Page 32: WEBCAST AD 575 389Page 33: Index 525 386

Combined Deployment of Individual LinksPage 7: www.kimtech.com_reducetoday 2 2Page 8: DCC Corporation 13 8page 8: www.dcccorporation.com 2 1Page 8: www.dcccorporation.com_hotspot1.html 21 10Page 8: www.dcccorporation.com_hotspot2.html 23 10Page 8: www.dcccorporation.com_index.html DCC AD 11 9Page 11: www.control3.com 5 4Page 11: www.dionex.com 4 4Page 11: www.metrohmusa.com 7 5Page 11: www.thermoscientific.com_rapidstak 4 3Page 12: Metrohm USA Inc. AD 4 4Page 12: www.ic-changeisgood.com 4 3Page 14: Labconco's Second Video 146 84Page 14: lsavage@labconco.com 2 2page 14: www.labconco.com 2 2Page 16: KNF Neuberger, Inc. AD 4 3Page 16: www.knf.com_labselection.htm 6 2Page 16: www.knf.com_labsystems.htm 2 2Page 21: www.biohit.com_roboline 10 4Page 21: www.grantsci.com 8 4Page 21: www.julabo.com 4 2Page 21: www.knflab.com 4 4Page 21: www.thermoscientific.com_centrifuge 6 3Page 24: Glass Expansion website link 9 4Page 24: www.geicp.com 6 4

Page 24: www.geicp.com_cgi-bin_site_wrapper.pl?c1=contactus&action=check1 8 5page 24: www.ssi.shimadzu.com 7 2Page 26: www.control3.com 5 3Page 26: www.jeolusa.com 7 1Page 26: www.microphotonics.com 4 2Page 26: www.ohausexplorer.com 9 3Page 27: labsafetyinstitute.org 3 3Page 29- Squirrel Cam in WWW PICTURE 132 59

page 29-Top 10 New Species in WWW PICTURE 61 28

Page 30: Link for Mars Video in WWW 25 16

Page 30: Link for Tumors in WWW 26 12

Page 31: 3D Spider Video in Top 10 24 21

Page 31: Bowl Video in Top 10 14 10

Page 31: First Interactive Computer LINK 46 27

Page 31: First Interactive Computer PICTURE 53 26

Page 31: It's raining on Titan LINK 30 23

Page 31: King Crabs Invade LINK 43 23

Page 31: The Chemistry of Beer LINK 27 19

Page 32: Laboratory Equipment 'What's In Your Water?' LINK 17 8

Overall - deployed to 44,965

Opens - 11,016 - Open Rate 24.5%

Clicks - 1474 - Click Through Rate CTR 3.3%