PRESENTED BY:

Danielle, Suvdaa, Anton,Tony

Agenda

• History

• Current Situation & Global Market

• SWOT Analysis & Industry Analysis

• Competitor Analysis

• Recommendations

• Conclusion

History

• 1945 Jamshedji Nussarwanji Tata and J. Baker, founded TATA motors in Mumbai, India

• Locomotive producer until 1954

• 2004 TATA Motors was listed on the New York Stock Exchange

History

• 2005 TATA was ranked in the top ten corporations of India

• Manufactures passenger cars, commercial cars, including medium and heavy duty hauling trucks, and city busses

• 2008 TATA finalized a $2.3 billion deal with Ford to buy out Jaguar and Land Rover

TATA NANO

TATA NANO

• Top speed of 220 kilometers an hour (136.7 MPH)

• Full tank range is 150 to 200 kilometers

• 0 emission = 0 pollution

• Starts at $2,500

Current Situation and Global Market

• India’s the most successful automotive company

• The world’s second largest bus manufacturer

• Fourth largest truck producer on the global market

Current Situation and Global Market

Current Situation and Global Market

• Challenged by the World Economic Crises

• Tata's commercial vehicles sales in India fell by 40% at the end of 2008

• Exports fell by 45% in the quarter ending on December 31, 2008

Current Situation and Global Market

• Passenger car sales in India slid 14.4%.

• TATA provides financial services to its potential customers.

• New opportunities in expanding in developing and advanced-economy countries.

SWOT Analysis

Strengths:• Research and Development Activities• Strong domestic player

Weaknesses:• Decline in vehicle sales• Brand Recognition

SWOT Analysis

Opportunities:

• Continue to launch new products

• Passenger car market is growing in India

• Acquisition of Jaguar and Land Rover brands

SWOT Analysis

Threats:

• Increased competition from foreign and domestic competitors

• Government environmental regulations

• Economic downfall

Industry Analysis

History of the Automotive Industry:

• 1912 – first electric self-starter introduced by Charles Franklin Kettering

• 1913 – Moving assembly lines in mass production – Henry Ford

Industry Analysis

Future of the Automotive Industry:

• New technology

• Finding alternative fuels

• More efficient automobile designs

• Placing new gadgets in vehicles

Industry Analysis

Global Crisis

• Current economic situation– GM filing bankruptcy

• Oil prices

• Emissions laws

Competitor Analysis

• Ford

• General Motors

• Maruti Suzuki India

• 1903 the Ford Motor Company in Detroit, Michigan

• 2007 revenues $172.5 billion

• Manufactured 6.553 million automobiles that year

• 1914 Ford was the first automobile company to introduce large-scale manufacturing of cars

Ford Motor Company

General Motors Corporation

• Founded in 1908 by William C. Durant

• Employs over 252,000 people

• Sold 18.35 million automobiles in 2008

• Has other fuel options E85 fuel, electric vehicle, Hybrid

• 2010 General Motors hopes to have a hydrogen fuel powered line of vehicles

Maruti Suzuki India Limited

• Maruti Suzuki India was founded in 1981, in Gurgaon, Haryana, India

• 2005 revenues exceeded $2.5 billion

• Employ 6,903

Moped Industry

• Experienced steady growth in India over the last couple years.

• Cheap costs

Short Term Recommendations

• Cash flow

• Innovative and productive ideas

• Develop more vendors worldwide

Long Term Recommendations

• Produce luxury cars

• Increasing joint ventures

• Replacement of increasing fuel price

Conclusion

• 1945 Jamshedji Nussarwanji Tata and J. Baker founded TATA Motors

• 1954 formed a joint venture with Daimler-Benz AG of Germany

• 2008 TATA finalized a deal with Ford to buy out Jaguar and Land Rover

Thank You!

Any Questions?