presented by:. creating a better future every day market leader in fmcg. multinational company ...
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Presented by:
UNILEVER NAME
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Creating a better future every day Market Leader In FMCG. Multinational company Worldwide presence
UNILEVER NAME
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HISTORYUnilever was established in 1930 when the Dutch Margarine company named Margarine Unie was merged with the British soap maker
Lever Brothers
UNILEVER NAME
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Entered in UAE in 2007
UNILEVER NAME
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UNILEVER NAME
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UNILEVER NAME
The company start operating in UAE region in 2007 through
four business units.
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UNILEVER NAME
WeaknessesCannibalization in product lines
Cost increasing due to repetitive resource utilization
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Strengths
Strong Brand NameWide range of variety of products
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Micro EnvironmentCompetitor
Huge number, aggressive competition. Suppliers
Large number of suppliers
UNILEVER NAME
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Micro EnvironmentConsumers
Increasing continuouslyDistribution
Wide rangeDemand and Supply
Low penetration and high market potential
UNILEVER NAME
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Macro EnvironmentDemographic Environment
The population of UAE is ethnic diverseAge Factor
Catering all ages all gendersEconomic Environment
Increasing purchasing power
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Macro EnvironmentTechnological Environment
Unilever is not facing any technological constraints
Political and Legal EnvironmentPolitical support
Islamic shriah law
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Target Market
The target market of Unilever includes Middle Class, Upper Middle Class and the Upper
classes of the population of the UAE.
UNILEVER NAME
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Target Market
The target market of Unilever includes Middle Class, Upper Middle Class and the Upper
classes of the population of the UAE.
UNILEVER NAME
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Market Description
Ethnic diversityIncreasing population
Increase in number of touristsIncreased immigrants
Increasing purchasing powerLow bargaining power
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Market tend to grow because;
Increasing populationIncreasing immigrants
Increasing tourism
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Potential Needs and Demands in Future;
Personal hygiene products like sanitizerMore options in personal care product
UNILEVER NAME
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Market Segmentation
Company portray itself as a multi local multinational company just because of its detailed study and concentration of the cultures and other characteristics of the
market
UNILEVER NAME
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References
Anitta Ileveska: Unilever UAE. (2013, feb 05). www.unilever.com. Retrieved from http://www.unilever.com./Images/Unilever%20announces%20new%20Marketing%20Directors_tcm72-344203.pdf
AUDIT, U. (2012). ANNUAL REPORT & ACCOUNTS. Kevin C. (2012). Unilever Brands. Retrieved from Unilever:
http://www.unileverme.com/our-brands/detail/Lipton/333471/
Saho, S. (2013). Unilever joins hands with UAE firms to tap online market. Retrieved from The Nation: http://www.thenational.ae/business/industry-insights/retail/unilever-joins-hands-with-uae-firms-to-tap-online-market
UNILEVER NAME
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References
Shahid, N. (2011). Analysing the Employee Retention In UNILEVERS. KARACHI.
UNILEVER. (2014). UNILEVER UK. Retrieved 2014, from http://www.unilever.co.uk/aboutus/introductiontounilever/
UNILEVER NAME. (2014). About Us. Retrieved from Unilever Name: http://www.unileverme.com/aboutus/aboutname/
Unilever NAME. (n.d.). About Us. Retrieved from Unilever UAE: www.unilever.com
Unilever UAE Q1 2013 trading Statemen. (2013, April 25). Q1 2013 trading Statement. Retrieved from Unilever UAE: http://www.unilever.com/Images/Unilever%20announces%20new%20Marketing%20Directors_tcm72-344203.pdf
UNILEVER NAME