presented by: bryan solvie killer cantaloupes. the problem listeria outbreak anxious citizens...
TRANSCRIPT
P R E S E N T E D B Y: B R YA N S O LV I E
KILLER CANTALOUPES
THE PROBLEM
Listeria Outbreak
Anxious Citizens
Stoppage of Cantaloupe
Consumption
Total Demand of U.S.
Cantaloupe Falls
THE PROBLEM (CONTINUED)
U.S. CANTALOUPE INDUSTRYDrop in Demand Large (98%)
JENSEN FARMSListeria Outbreak Minor (2%)
STAKEHOLDERS
What/Who are stakeholders?
Winners
Losers
Unknowns
WHO ARE THE WINNERS?
Wins
Wins Most
Montgomery Little & Soran (Law Firm)
+ William Marler (Lawyer)
New Companies (articles)
WHO ARE THE LOSERS?
Loses Least
Loses
Loses Most Jensen Farms
Producers of US Cantaloupe
The middlemen
Retailers of U.S. Cantaloupe
Victims of Listeria Outbreak (Charles Palmer)
WHO ARE THE UNKNOWNS?
(Win +
Loss)
(Win)Producers of
other fruit/Overseas
Cantaloupe Producers
Hospitals
SUPPLY + DEMAND GRAPH
ALTERNATIVE #1
Effectiveness: Costs: Length of Time:
** * ***
Lower the price of cantaloupe
Pros:• Listeria Outbreak? • Demand Increase
Cons:
ALTERNATIVE #2
PR work Pros• Cheap.• Credibility.
Cons• Hard to convince.• Time.
Effectiveness: Costs: Length of Time:
** *** **
ALTERNATIVE #3:
Wait it out
Pros •Costs = 0
Cons•Time.
Effectiveness: Costs: Length of Time:
* *** *
ALTERNATIVE #4
Sell/Focus on other products
Pros• Profit.
Cons• Ridding of an
asset• Time.
Effectiveness: Costs: Length of Time:
** ** **
COST-BENEFIT ANALYSIS
Alternative Total
Lower The Price
****** (6)
PR Work ******* (7)
Wait It Out ***** (5)
Sell Other Products
****** (6)PR Work
Lower The
Prices
Wait
Sell Other
Products