presented by bernie frazier, sphr st. louis children’s hospital
TRANSCRIPT
Job Search Tips for 2012
Presented by Bernie Frazier, SPHR
St. Louis Children’s Hospital
The Bad News!Today’s Labor Market (ugh!)
Number of entry-level job applicants 2x and 3x normal levels over the past two years
Status Result Source Note
Current Unemployment Rate 8.2%(12.7M)
BLS, 3/2012 All persons filing an unemployment claim within the four weeks preceding survey
Current Underemployment Rate 6.1%(10.2M)
BLS, 3/2012 Part-time: Hours were cut or can’t find full-time work
Marginally attached: • Not in labor force• Wanted and were available for work• Had searched in prior 12 months• Not considered “unemployed” because had not searched in four weeks preceding survey
The Good News!The unemployment rate for workers with at least
a bachelor’s degree is…..
4.2%Source: BLS, 3/2012
So, what do you do?
YOU, Inc. $250 million in annual sales #1 customer generates 50% of your annual sales Top sales person services your top customer Things are going well…. ….until your top sales person gives you his/her letter
of resignation!
Who will be his/her replacement?
#1: Think Like a Recruiter
Do You Recognize These Dates?
9/11/2001
9/30/2009
What About This Date?
12/4/2009
#2: The Old Rules Have Changed,Accept it and Move On! Don’t be ashamed that you were laid off!The newspaper classifieds are dead!Job boards are not king!Recruiters probably won’t call you back!
1997 2012!
#3: Do Your Homework
“30 Seconds
of Fame”Industr
ies and
Companies
Interview PrepN
etwor
king
Opp
ortu
nities
#4: Project a Positive Attitude
#4: Project a Positive Attitude
#4: Project a Positive Attitude (Pulse Check)
1. Have you spoken negatively about your former employer (company and/or boss) to a potential employer or key networking contact? How often?
2. Do you dwell on the negative about your last job with your family, friends, and close professional associates?
3. Do you laugh/smile when speaking of your last work experience, or do you frown/roll your eyes?
4. Are you optimistic or pessimistic about your future?
5. Do you display a “can do” or “can’t do” attitude to others?
#5: Know What You Want“If you don’t know where you are going, any road will get you there.”
~Lewis Carroll~
Spend some time in reflection
Ask and answer the tough questions
Conduct research
Seek assistance
#6: A Good Resume is Your Key“Good” defined:
Relevant experience, education and skillsUser-friendly for your audienceFree from typosInformation is accurateUse great action words…. Implemented vs. StartedCollaborated vs. Worked withModified vs. ChangedConstructed vs. Built
#7: Develop a Personal BrandPersonal Brand defined:
The process by which we market ourselves to others
Cover L
etter ,
Resume
and References
“30 Secondsof Fame”
Wardrobe
On-line Pro
filesPortfolio of your workand accomplishments
You can be perceived like this….
E-mail AddressVoicemail Greeting
#7: Develop a Personal Brand….or you can be perceived like this
“30 Secondsof Fame”
Cover Letter , Resumeand References
Portfolio of your workand accomplishments
Wardrobe
On-line Profiles
E-mail AddressVoicemail Greeting
#7: Develop a Personal BrandWhat do you think when you see …
This This
vs.
vs.
vs.
#8: Embrace Social Networking
Quiz Time!Q: How many people are on Facebook?
800+ million Source: Facebook Statistics
Q: How many people are on LinkedIn? ~150 million Source: LinkedIn Press Center
Q: How many people “tweet”? 100 million Source: CMS Wire, 10/18/2011
Q: Which site is tops for finding a job? Why? LinkedIn.That’s where recruiters are!
#8: Embrace Social Networking
#8: Embrace Social NetworkingQuiz Time!Q: Name 4 ways to use LinkedIn to find a job.
1. Build out your profile and use key words2. Connect with people directly3. Join groups to connect with people4. Use your “Update” area
Q: Name 3 ways to “tweet” your way into a job? 1. Follow targeted others to build up your following2. “Tweet” your status3. Use Tweetdeck…..
#8: Embrace Social NetworkingWelcome to “Twitter Land”!
#8: Embrace Social NetworkingWelcome to “Tweetdeck”!
#8: Embrace Social NetworkingTweetdeck….so what?
#8: Embrace Social NetworkingTweetdeck….so what?
#8: Embrace Social NetworkingTweetdeck….so what?
#9: Network, Network, Network80% of jobs are filled through
networkingABC News
• Renew your mind and make it fun
• It will cost you time, money and energy• Be confident and optimistic
• Have your “30 Seconds of Fame” ready
#9: Network, Network, Network80% of jobs are filled through
networkingABC News
Have your palm down as much as you
have it up
Place effort on networking whenyou DON’T need it
#10: Don’t Snub the Help!
Who’s the help??
#10: Don’t Snub the Help!
Receptionists
Admin. Assistants
Maintenance Workers
Housekeeping Staff
Food Service Staff
Other Support Staff
In Summary1: Act like a candidate, think like a recruiter
2: The old rules have changed, accept it and move on
3: Do your homework
4: Have/develop a positive attitude
5: Know what you want
6: A good resume is your key
7: Develop a personal brand
8: Embrace social networking
9: Network, network, network
10: Don’t snub the help
Questions?
Thank you!