presented by: adrienne johnson director, research greater ......presented by: adrienne johnson...
TRANSCRIPT
Can you make me a map of…?Presented by: Adrienne Johnson
Director, Research
Greater Memphis Chamber
Chamber Design Standards
*Data contains Chamber assisted projects onlySource: Greater Memphis Chamber Economic Development Department
• In-House Design Team
• Brand Standards
• Coordinated Collateral Material
• Maps
• Brochures
• Presentation Materials
• Banners
• Booths @ Expos
• Chamber Events
• Present data in simplified / easy-to-read manor
• Use color combinations from the color wheel
• Prefer Sans Serif fonts• Arial
• Century Gothic
• Calibri Light
• Tw Cen MT
Research Department
Data Presentation
Main tools we use:
• Adobe Creative Cloud
• ArcGIS Desktop Basic + Network Analyst
• MS Office
Who we are:
• 4-person research team
• Director, 2 project managers, 1analyst
• Apart of the ED dept.
EXAMPLES
BROCHURES
Guide to Memphis for Newcomers
Canada’s Connections to Memphis
EXAMPLES
MAPS
Purpose: Match Memphis city council members with their districts -- for the Chamber’s Public Policy Department
Data sources: ESRI and the City of Memphis GIS department
Purpose: Show traffic near a historical building that the owners wanted to repurpose
Data sources: ESRI and TDOT Average Daily Traffic Counts (online as .csv and shapefiles)
Source: IRS Migration Data
Purpose: Show population movements within the MSA
Data sources: ESRI, IRS and the Missouri State Data Center
Purpose: Map our infrastructure assets
Data sources: ESRI and TDOT
Purpose: Graphically show Memphis’ competitive advantage to rail customers looking for alternative shipping routes from Asia. CN serves major ocean carriers via the Port of Prince Rupert and save companies 2-3 days on container shipments versus the Port of Los Angeles.
Data sources: Canadian National Railway, BTS – National Transportation Atlas Database and ESRI
Purpose: Compares small business innovation and technology awards granted across the state of Tennessee to Shelby County. Used as part of a study on local entrepreneur activity.
Data sources:
• http://www.sbir.gov/past-awards
(SBIR/STTR are grants to small businesses that are creating and testing new technologies for the purpose of commercialization.)
Purpose: Give bus tour participants an idea of their surroundings
Data sources: Chamber knowledge
Purpose: Compare locations of employers to existing bus routes
Data sources:
• Hoover’s Data
• Memphis Area Transportation Authority bus route shapefiles’
• Memphis Light, Gas and Water street centerline shapefiles
Purpose: Compare locations of employers to existing bus routes
Data sources:
• Hoover’s Data
• Memphis Area Transportation Authority bus route shapefiles
• Memphis Light, Gas and Water street centerline shapefiles
Questions??