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Page 1: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

HISTORY

Born in

Brazilbull colour developed

for highly damaged hair

bull 1 haircare brand in Italy - euro250M turnoverbull Sold in over 100 countries

Brand re-launch

Simple effective range

Colour

Bleach

CareStyle

Italian DNAYELLOW IS ITALIAN

FULL OF ITALIAN ENERGY amp PASSION FRIENDLY SPONTANEOUS AND CHEERFUL WITH A MODERN AND

CASUAL STYLE

strong know-howYELLOW OFFERS ALL THE GUARANTEES OF ALFAPARF GROUP THE NO1 ITALIAN GROUP IN PROFESSIONAL

COSMETICS EXPORTING THE PASSION AND ART OF BEAUTY TO MORE THAN 80 COUNTRIES FOR OVER 35

YEARS

Natural ingredientsEACH YELLOW PRODUCT IS THE RESULT OF

ADVANCED TECHNOLOGY THATUSES THE MOST PRECIOUS NATURAL

INGREDIENTS FROM ALL OVER THE WORLD PROVIDING TARGETED ACTIVE INGREDIENTS FOR

EVERY NEED

excellentprice-quality ratio

YELLOW PRODUCTS MEET ALL CLIENTS NEEDS GUARANTEEING MAXIMUM QUALITY AT EXTREMELY

COMPETITIVE PRICES

Smart and effectivePRODUCTS AND EDUCATION SMART EASY AND

IMMEDIATE TO OFFER EVERYTHING HAIR STYLISTS AND CLIENTS NEED

YELLOWCORE VALUES

AN ENERGETIC POSITIVE AND FRIENDLY BRAND WITH A BEATING

Italian heart

DIRECTLY FROM THE COUNTRY OF

beauty sunshine

cheerfulness AND enthusiasmhellip

ALFAPARF GROUP

Quality assurance

Strong know-how

Cocoa Butter

precious natural

ingredientsin each formula

Smart and effectiveYellowlsquos super heroes

designed to simplify the salonrsquos lifeFor ENDLESS and CUSTOMIZED in salon services

BOND HEROReconstructive and protective booster

TONE-ON-TONE CREATORFrom permanent to

tone-on-tone color

PURE SILVERAshviolet concentrated booster

to neutralise brassy tone

BIGGER SIZES amp AMAZING PRIZES

Bottle 500ml Bottle 1500ml

Tub 500ml Tub 1000ml

Tube 100 ml

excellent price-quality ratio

Tub 500 gr

TECHNICAL portfolio

PERMANENT COLOUR TONE-ON-TONE CREATOR

BLEACH LISS KERATIN SMOOTHING TREATMENT

An Italian heartwith a passion for colour

COLOUR

THE product range YELLOW COLOUR

PEROXIDE

74 SHADESTUBE 100 ML

BOTTLE 1000 ML150 MLVOLUMES 5-15 10-3 20-6

30-9 40-12

PROTECTIVE OILTHE ALLY IN CASE

OF DAMAGED HAIRAND SENSITIVE SCALP

AN EXTRAORDINARY DOUBLE ACTION SERUMFOR COLORING AND DECOLORING TREATMENTS

DIRECTLY APPLIED TO THE SKIN PROTECTING AND SOOTHING GIVING AN IMMEDIATE SENSE OF COMFORT

MIXED WITH CREAM IT HELPS TO PROTECT THE HAIR FIBER WITH NO IMPACT ON THE COLORING OR DECOLORING PERFORMANCE

6 X 13 ML VIALS

Mixing ratio 115 Mixing ratio (for Energy Series) 12

How to use

OUR coloUr formula

AloetrixAN EXTRAORDINARY COMBINATION

BASED ON ALOE VERA WHEAT PROTEINAND UV FILTERS FOR HAIR THAT ISSOFT AND SILKY TO THE TOUCH

Argan OilAN EXTRAORDINARY ELIXIR OF BEAUTY USED AS A BASIC COMPONENT FOR COSMETIC TREATMENTS BY WOMEN

THROUGHOUT THE WORLDFOR INCREDIBLY LUMINOUS AND SHINY HAIR

we respect the hairFIBER USING

ONLY A SMALL ALKALINE AGENT CONTENT IN OUR

COLOuRS

APPLICATION TESTS ON MODELS AFTER 12 SHAMPOOS YELLOW COLOR KEEPS UP TO 80 OF COLOR INTENSITY MORE THAN THE MAIN COMPETITOR INSTRUMENTAL TEST ON OUR RED SHADE 566 HAIR TREATED WITH YELLOW COLOR GAINS UP TO +106 MORE SHINE THAN THE MAIN COMPETITOR INSTRUMENTAL TEST ON RED SHADE 566

IMPROVED COMBABILITY MEASURED ON DAMAGED HAIR AFTER 3 TREATMENTS WITH YELLOW 566

OUR performance

COMBABILITY THAT IMPROVES PROGRESSIVELY AFTER EACH

COLOR TREATMENT

OUR shades

BrownsWHAT IS MORE CHIC THAN A BEAUTIFUL BRUNETTE

ALL OUR SHADES FROM THE WARMESTAND VELVETY HIGHLIGHTS

TO THE COOLEST AND ASHY ONES

SERIES SAND middot BROWNS middot ICED BROWNS middot CHOCOLATECOMPLETELY NEW 832637737

Rich NaturalsABSOLUTELY PERFECT FOR COVERING WHITEGREY HAIR INCREDIBLY RICH

AND VIBRANT WHEN USED ALONE

ALL THE VERSATILITY THAT HAIR STYLISTS NEEDIN OUR NEW RICH NATURALS SERIES

Rich Cool NaturalsAN EXCELLENT BALANCE OF COLORS ALL WITH BLUE BASE GIVING SHADES AN ICY POWER FOR ULTRA-NATURAL AND SUPER-COOL RESULTS WITH A

DEEP SOUL

4 COOL - 5 COOL - 6 COOL - 7 COOL - 8 COOL - 9 COOL

BlondesSOME WANT IT GOLDEN SOME WANT IT ABSOLUTELY COOL

THE WORLD OF BLONDES IS DEFINITELY THE MOST CONTROVERSIALTO PLEASE ALL YOUR CLIENTS WE HAVE SELECTED OUR MOST BEAUTIFUL SHADES

FROM WARM HONEY TO GOLDEN AND BEIGE

SERIES GOLD middot BEIGECOMPLETELY NEW 813

Energy seriesA REALLY SPECIAL SERIES THAT COMBINES ALL THE ENERGY OF

THE LIGHTENING POWER WITH A NEUTRALISING EFFECTIDEAL TO RESOLVE THE MOST DIFFICULT SITUATIONS

COMPLETELY NEW 1121

CoolsNO MORE COPPER AND YELLOW HIGHLIGHTS IN THE HAIR

OUR COOL SHADES - WITH DIFFERENT INTENSITY ndash MEANINGTO SAY GOODBYE TO UNWANTED RESIDUES

AND CAN VERY SIMPLY GET EXTRA NATURAL RESULTS

SERIES ASH middot INTENSE ASH middot PEARL middot BLUE BLACKCOMPLETELY NEW 91101611711

RedsWHETHER ITrsquoS A LIFE CHOICE OR AN IMPULSIVE DESIRE

THE IMPORTANCE IS THERE ARE NO LIMITS

ALL OUR INCREDIBLE REDSTODAY EVEN HOTTER AND MORE ORIGINAL

SERIES REDS middot SUPER REDS middotPURPLE REDS middot

COPPER middot MAHOGANY COMPLETELY NEW 466S566S666S526626

TONE-ON-TONECREATOR

The revolution oftone-on-tone colour

Tone-on-tone COLOUR

Tone-on-Tone Creator

A SMART ADDITIVE THATWHEN ADDED TO YELLOW PERMANENT COLOUR

ACTS BY TARGETING THE ALKALINITY OF THE COLOUR CREAM

REDUCING ITS PH LEVEL AND TRANSFORMING IT INTO A TRUE

TONE-ON-TONE COLOURIT ALSO CARRIES OUT A

REMINERALIZING ACTION

THE SECRET gentleness AT THE CORE OF THE formula

Italian Citrus FruitsPERFECTLY BALANCED IN THE FORMULA

THE EXCLUSIVE COMPLEX OF ALPHA HYDROXYACIDS CONTAINED AT THE HEART OF THE

BEST ITALIAN CITRUS FRUITS REDUCESSIGNIFICANTLY THE PH LEVEL OF THE COLOUR

IN THIS WAY THE CUTICLES REMAIN MORECLOSED AND PRESERVE THE EXTERNAL

STRUCTURE OF THE HAIR

CristalsMINERAL GEMS WHICH PROVIDE THE HAIR WITH A STRONG RECHARGE OF

MINERALS

Shake the bottleto free its magic

INSTRUMENTAL TESTS MADE ON HAIR TREATED WITH YELLOW COLOR 71 + TONE-ON-TONE CREATOR COMPARED TO THE SAME SHADE OF MARKET COMPETITORSINSTRUMENTAL TESTS MADE ON YELLOW COLOR 71 + TONE-ON-TONE CREATOR COMPARED TO NON TREATED HAIR

Very easy TO USE

WHEN COLORING NATURAL HAIR ADD YELLOW TONE-ON-TONE CREATOR IN AN EQUAL QUANTITY TO HALF THE QUANTITY OF THE COLOR(IE 50 ML YELLOW COLOR + 100 ML YELLOW PEROXIDE 5 VOL + 25 ML YELLOW TONE-ON-TONE CREATOR) TO AVOID ALTERING THE NATURAL BASE 1000 ML AND 120 ML FOR BRAZIL ARGENTINA COLOMBIA CHILE AND PERUgrave

+ +

COLOUR PEROXIDE 5 VOL1000 ML

TONE-ON-TONE CREATOR100 ML

101

12 PEROXIDE WITH 5 VOLUMES PERFECT TO DEVELOP THE COLOUR AND ENSURE AN

EXCELLENT NEUTRALIZATION

bull MIXING RATIOCOLOUR ndash PEROXIDE gt 12

bull MIXING RATIOCOLOUR ndash TONE-ON-TONE CREATOR gt 101

EXAMPLE 50 ML YELLOW COLOUR + 100 ML YELLOW PEROXIDE + 5 ML YELLOW TONE-ON-TONE CREATOR

Many benefits COMPARED TO A TRADITIONAL tone-on-tone

bull 1 product only = 74 colour optionsbull ZERO STOCK LESS COST FOR STOCK

bull WIDER RANGE A HIGHER NUMBER OF COLOURS THAN THE AVERAGE OF TONE-ON-TONE COLOURS ON THE MARKET

bull CONSISTENCY OF TONE WHEN YOU HAVE TO MATCHTHE COLOR SAME COLOUR CHART

bull Higher concentration of colouring dyesIN YELLOW COLOUR

bull NEUTRALIZATION UP TO 3 TIMES BETTER

bull 100 GRAY HAIR COVERAGE

bull PH significantly lowerTHAN MANY OTHER TONE-ON-TONE COLOURS ON THE MARKET

bull AMPLIFIED COSMETICITY

VS A NORMAL TONE-ON-TONE INSTRUMENTAL TEST MADE ON THE SHADES 71 AND 1021 COMPARING YELLOW COLOR + TONE-ON-TONE CREATOR WITH THE SAME SHADES OF THE MARKET COMPETITORS APPLICATION TESTS ON MODEL INSTRUMENTAL TEST MADE ON SHADES 71 AND 1021

make the ordinaryextraordinary

BLEACH

QuinoaSUPERFOOD RICH IN ESSENTIAL AMINO ACIDS

AND CATIONIC AMINO ACIDS WHICH HAVE

AFFINITY TO THE STRUCTURE OF THE HAIR

HELPSTO PRESERVE THE KERATIN CHAINS AND

TO PROTECT THE HAIR FIBER

AloetrixHELPS COSMETICALLY TREATED

HAIR FEEL SMOOTH AND SILKY

7 LEVELBLUE NON-VOLATILE POWDER ENRICHED WITH SPECIAL PIGMENTS

IDEAL FOR COUNTERACTING UNWANTED YELLOWORANGE TONES

RECOMMENDED FOR APPLICATION ON SCALP

PERFECT FOR USE AS A COLOUR-REMOVAL WASH AND FOR TOTAL

DECOLOURING

9 LEVELEXTREME BLEACHING FOR THE MOST DETERMINED BLONDES

WHITE NON-VOLATILE POWDER FOR BETTER VISIBILITY OF THE

BLEACHING BASE

Using our bleaching powder

THE product range

12 X 20 g SACHET BOXIDEAL QUANTITY FOR PARTIALBLEACHING JOBS

BLEACHINGPOWDER7 LEVELS

500 g CANISTER

BLEACHINGPOWDER9 LEVELS

500 g CANISTER

12 X 50 g SACHET BOXIDEAL QUANTITY FOR BLEACHINGTREATMENTS ON MEDIUM-LENGTH HAIR

LISS

Keratin SmoothingTreatment

PROGRESSIVE SMOOTHING TREATMENT MOUSSE

SMOOTH AND TAMED HAIR WITH NO FRIZZY EFFECT UP TO 2-3 MONTHS

1

2

4

3FOR ALL HAIR TYPES

HANDY DISPENSER FOR QUICK AND EASY APPLICATION

COMPLETELY SAFE FOR THE PROFESSIONAL AND THE CLIENT

DEPENDING ON THE HAIR TYPE

MAXIMUM PERFORMANCE IN A CONVENIENT kitA MOUSSE FORMULA

READY TO BE USED FOR INSTANT AND EASY APPLICATION

ON HAIR

FROM 2 TO 3 APPLICATIONS DEPENDING ON THE HAIR TYPE

STEP 1SHAMPOOCLEANSES AND DETANGLES THE HAIR PERFECTLY HELPS OPEN UP THE CUTICLES TO BETTER PREPARE THE HAIR FOR THE STRAIGHTENING TREATMENT

60 ML BOTTLE

STEP 3MASKNOURISHES THE HAIR INTENSELY LEAVING IT NATURALLY SOFT AND SILKY

75 ML TUBE

STEP 2SMOOTHING MOUSSETEMPORARILY RESHAPES THE ARRANGEMENT OF THE KERATIN CHAINS WITHOUT BREAKING THE DISULFIDE BONDS ALLOWING THE HAIR TO GRADUALLY TAKE ON THE SMOOTH SHAPE

150 ML BOTTLE

THE ingredients OF PERFECT LONG-LASTING SMOOTHNESS

GlyoxylicAcid

A STRAIGHTENING ACTIVE INGREDIENT THAT DOES NOT BREAK THE KERATIN

FIBERS BUT RESHAPES THEM GIVING THE HAIR A SMOOTH APPEARANCE WITH A

SEMI-PERMANENT EFFECT

KeraNutritiveComplex

A UNIQUE COMPLEX CONTAINING 3 ACTIVE INGREDIENTS THAT TAKE

CARE OF THE COSMETIC HAIR

KeratinHELPS TO KEEP THE HAIR FIBER AGILE AND PROTECTED FROM EXTERNAL STRESSES

Murumuru Butter and Babassu OilAN EXTRAORDINARY BLEND THAT NOURISHES DEEP DOWN AND BRIGHTENS THE HAIR HELPING TO REDUCE FRIZZ

AloetrixAN EXCLUSIVE COMPLEX CONTAINING ALOE VERA WHEAT GERM AND UV FILTER FOR SOFT AND SILKY HAIR

PROTEIN THAT REPRESENTS ABOUT 90 OF THE HAIR STRUCTURE

1 KIT 2 methods OF APPLICATION

SMART EDUCATION

Available for download on the website

Step-by-step brochureA PRACTICAL TOOL TO GUIDE YOU DURING THE SERVICES Step-by-step video tutorial

SIMPLE AND CLEAR TO INTRODUCE THE TWO TREATMENT METHODS

AVAILABLE ON OUR YOUTUBE YELLOW PROFESSIONAL CHANNEL

CARE portfolio

NUTRITIVELISS

STAR

COLOR CARE

REPAIR SILVER

EASY LONG

LISS

LISS

Frizzrsquos enemyYour new best friendTHE NEW LINE YELLOW LISS IS DEDICATED

TO FRIZZY AND UNMANAGEABLE HAIRTHAT NEEDS EXTRA HELP TO ACHIEVE

PERFECT LONG-LASTING SMOOTHNESS EVEN IN EXTREME CONDITIONS

IDEAL FOR WAVYNATURALLY STRAIGHT

OR CHEMICALLY STRAIGHTENED HAIR

SHAMPOOITS FORMULA GENTLY CLEANSES

AND TAMES EVEN THE MOSTUNRULY HAIR

500 ML BOTTLE

MASKA CONCENTRATE OF ACTIVE INGREDIENTS WITH

SMOOTHING AND TAMING PROPERTIESWHICH VERY FRIZZY AND REBELLIOUS HAIR WILL NOT

BE ABLE TO RESIST TOITS DENSE TEXTURE EMBRACES AND DEEPLY

NOURISHES THE HAIR FIBER

500 ML JAR

MULTI-BENEFITTHE PRODUCT YOUR HAIR CAN NO LONGER DO WITHOUT

A LIGHTWEIGHT LEAVE-IN SERUM WHICH GIVES THE HAIR 10 BENEFITS IN A SINGLE PRODUCT THERMAL PROTECTION ANTI-FRIZZ ANTI-HUMIDITY DETANGLING ACTION UV PROTECTION TAMING EFFECT ANTI-STATIC EFFECT PREVENTS SPLIT ENDS HELPS TO SEAL

THE CUTICLE AND GIVES SHINE

150 ML BOTTLE

hellipFOR TRULY spectacular hair

CONDITIONERA VALUABLE TOOL TO TAME FRIZZY

AND REBELLIOUS HAIRITS DELICATE TEXTURE SOFTENS AND

SMOOTHENS THE SURFACE OF THE HAIRWITHOUT WEIGHING IT DOWN

SUITABLE FOR DAILY USE

500 ML BOTTLE

Perfectly smooth hair IN JUST A FEW SIMPLE STEPS

OUR recipe

Keratin-HTHIGH TECHNOLOGY KERATIN ENHANCED IN LABORATORYFOR THE SMART SIMULATION OF THE HAIRrsquoS NATURALKERATIN AND ABLE TO INTERCEPT THE MOST DAMAGEDAREAS AND REPAIR THEM FOR HAIR THAT APPEARS HEALTHYAND WITHOUT IMPERFECTIONS

Amaranth OilESPECIALLY RICH IN EMOLLIENTS PROTEINS MINERAL SALTS AND VITAMIN E THIS OIL BESIDES PROVIDING DEEP NOURISHMENT COATS THE HAIR IN A THIN BUT STRONGBARRIER THAT HINDERS THE PENETRATION OF HUMIDITY INSIDE THE HAIR STEM FOR LONG-LASTING PROTECTION

RESULT

hellipFOR complete control OF UNRULY HAIR

Say goodbye to frizzy

hair Drastic reductionin volume

FROM THE VERYFIRST TREATMENT

Perfectlymanageable

hair

UP TO

4 daysEVEN IN

CONDITIONS OF EXTREME HUMIDITY

(70-80) -42IN VOLUME AS COMPAREDTO A BASIC TREATMENT

WHEN USED REGULARLYIT CREATES

longer lastingsmoothness

and silkiness

FROM VERY FIRST USE THE YELLOW LISS TREATMENT (SHAMPOO+MASK+MULTI-BENEFIT) REDUCES FRIZZ BY 75 AS COMPARED TO USING AN ORDINARY SHAMPOO AFTER 4 DAYS THERE IS STILL 42 LESS FRIZZINSTRUMENTAL TESTS CONDUCTED AT 22-25degC WITH RELATIVE HUMIDITY (RH) OF 70-80 THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) AS COMPARED TO AN ORDINARY SHAMPOO VISIBLY REDUCES UNWANTED VOLUME TREATMENT AFTER TREATMENT THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) MAKES THE HAIR SMOOTHER AND EASIER TO MANAGE OVER TIME

COLOR CARE

COLOR CARE

Specially designed to enhanceand preserve intensity and vibrancy

of hair colour over time

Maximum performancewith only 3 products

LEAVE-IN SERUMExtraordinary ultra-light serum that seals cuticles and helps to prolong colour intensity and shine Protects hair from aggressive external agents such as heat sources and sunlight Contains UV filter Perfect for pre-styling on wet hair or as finishing on dry hair150ml bottle

SHAMPOOGently cleanses maintaining highlight intensity and shine day after day Eliminates alkaline residue from colour treatment and seals the cuticles500-1500 ml bottle

MASKRegenerates and intensely nourishes coloured hairHelps to prolong highlight intensity and keep hair shiny and soft500 - 1000 ml jar

An elixir of life at theheart of the formula

Goji BerriesOriginal from Tibet these

berries are consideredto be an elixir of life

Rich in vitamins sugarsminerals and proteinsthey help slow downoxidation to prolong

colour intensity

Colour still fresh

after month

Enhanced shine

+ 4 after just

one treatment

After 12 washes colour maintains over 85 of its intensity Average value calculated on results of instrumental test conducted on Yellow Color Permanent shades 5 and 8 with Yellow Color Care full treatmentInstrumental test conducted on Yellow Color Permanent shade 766 with Yellow Color Care full treatment compared to basic shampoo and conditioner treatment

Smart Education

Salon services

Available for download on the website

NUTRITIVE

NUTRITIVE

An explosionfor dry hair

MASKAN AMAZING BOMB EVEN FOR THE DRIEST HAIR

IN JUST A FEW MINUTES ITS RICH TEXTURE PROVIDES AN EXPLOSION OF NOURISHMENT

SOFTNESS AND SHINE

JAR 5001000 ML

SHAMPOOCLEANSES GENTLY NOURISHING

THE HAIR DAY AFTER DAY

BOTTLE 5001500 ML

LEAVE-IN CONDITIONERLIGHT LEAVE-IN CONDITIONER IDEAL FOR DETANGLING EVEN THE DRIEST HAIR FOR

LONG-LASTING MOISTURE

TUBE 250 ML

OILA PRECIOUS SERUM FULL OF NOURISHMENT AND SHINE

THAT CREATES A BARRIER ON THE HAIR PROTECTING

IT FROM HUMIDITY AND GIVING YOU EXTRAORDINARILY

NOURISHED AND SHINY HAIR

BOTTLE 125 ML

PRODUCT RANGE

Coconut OilAN OIL HIGHLY VALUED IN

BEAUTY TREATMENTS FOR ITS NOURISHING AND REGENERATING POWERS

THE PRESENCE OF EMOLLIENTSAND VITAMIN E MAKE IT PERFECT

FOR PROVIDING DEEP NOURISHMENTTO THE HAIR FIBER

Argan OilRENOWNED THE WORLD

OVER FOR ITS REVITALIZING PROPERTIES THIS OIL RICH IN OMEGA 3 OMEGA 6 AND VITAMIN E RESTORES THE HAIRrsquoS VITALITY

AND SILKINESS

A POWERFUL cocktail of nutrients

Incrediblysoft hair

+51AFTER JUST ONETREATMENT

+78ON DRY HAIR

+43ON WET HAIR

x 3

Visiblyimproved

brushability

Increasedshine

INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR COMPARING THE FULL YELLOW NUTRITIVE SERVICE WITH AN ORDINARY SHAMPOO INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR TREATED WITH YELLOW NUTRITIVE (SHAMPOO+MASK+LEAVE-IN CONDITIONER) COMPARED WITH UNTREATED HAIR COMPARED WITH HAIR NOT TREATED WITH YELLOW NUTRITIVE

REPAIR

The perfect energy boost for hair

REPAIR

REPAIR

YELLOWrsquoS NEW LINE FOR DAMAGED AND VERY DAMAGED HAIR IS PERFECT FOR

IN DEPTH REPAIR

PROTECTION DURING TECHNICAL SERVICES

PERSONALIZED CARE TREATMENTS

12

3

ENERGY DIRECTLY FROM nature

THANKS TO THEIR LOW MOLECULAR WEIGHT THEY PENETRATE DEEP INTO THE LAYERS OF THE HAIR FIBER AND INTERACT WITH THE KERATIN IN YOUR HAIR TO CREATE NEW BONDS

WITH FATTY ACIDS THAT WORK ON THE LIPID STRUCTURE TO PROVIDE NUTRITION

AND SEAL THE CUTICLE

Cocoa Butter

Almond Proteins

THIS HIGH-PERFORMING COMBINATION PROVIDES STRENGTH VITALITY AND PROTECTION TO YOUR HAIR

Internal restructuring

External repair

PRODUCT RANGE

86 STRONGER HAIR AFTER THE FIRST TREATMENT

SHAMPOO THE FIRST STEP TOWARDS HAVING

STRONG AND FLEXIBLE HAIRAS IT CLEANSES GENTLY IT GIVES YOUR

HAIR A HEALTHY AND VITAL LOOK

FOR SALON AND AT HOME USE

5001500 ML BOTTLE

ADAPTS TO BOTH ALKALINE AND ACIDIC ENVIRONMENTS

TO PROTECT YOUR HAIR DURING TECHNICAL SERVICES AND FOR

PERSONALIZED CARE TREATMENTS

HERE IS HOW

CONDITIONERVERSATILE PLIABLE TEXTURE CREAM WITH

MULTIUSE BENEFITS USE IT AS A RINSE PERFECT FOR THIN HAIR THAT NEEDS REPAIR

WITHOUT BEING WEIGHED DOWN USE IT AS A LEAVE-IN EXCELLENT FOR NORMAL ANDOR

THICK HAIR THAT NEEDS REPAIR OVER 24 HOURS

FOR SALON AND AT HOME USE

500 ML BOTTLE

MASKSUBSTANTIAL FORMULA FOR IN DEPTH REPAIR FROM INSIDE OUT REPAIRS THE FIBRE AND SEALS THE CUTICLE YOUR HAIR LOOKS VITAL EASIER TO UNTANGLE AND LUMINOUS

FOR SALON AND AT HOME USE

5001000 ML JAR

BOND HEROSUPER CONCENTRATED BOOSTER WITH ACTIVE INGREDIENTS FORA DEEP RECONSTRUCTION OF DAMAGED HAIR

FOR SALON USE ONLY

100 ML BOTTLE

Eg 5 ml BOND HERO + 30 ml MASK

16MIXING RATIO

Eg 10 ml BOND HERO + 60 ml YELLOW COLOuR

BLEACHING

COLOURING

SMOOTHING

Personalization AND Protection

INTENSE RECONSTRUCTION

COLOUR PROTECTION

NOURISHMENT

PERFECTLY SMOOTH HAIR WITH NO FRIZZ

16MIXING RATIO

IDEAL FOR COOL BLONDESBLEACHED WHITE OR

GREY HAIR

SILVER

hellipProvide the cool tonesthat your clients are looking for

Nature IS OUR SECRET laquodouble weaponraquo AGAINST BRASSY UNDERTONES

Accedilaiacute BerriesTHIS SUPERFOOD WITH AN INTENSE PURPLE COLORA COMPLEMENTARY COLOR OF YELLOW TONES ACTSMORE INTERNALLY ON THE CAUSES LEADING TO HAIRYELLOWING

Rose of JerichoUSED IN HOUSES TO FIGHT UNPLEASANT ODORS AND SMOKE

FOR HAIR IT CREATES AN EXTERNAL SHIELDTO PROTECT FROM YELLOWING CAUSED

BY DAILY POLLUTION

3 products FOR ICY RESULTS

SHAMPOOWHILE IT CLEANSES ITS VIOLET PIGMENTREMOVES THE YELLOWORANGE TONESRESTORING THE DESIRED COLOUR TO THE

HAIR USE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

CONDITIONERIT GIVES EXTREME SOFTNESS TO THE HAIR WHILEITS VIOLET PIGMENT REMOVES THE YELLOWORANGE TONES RESTORING THE DESIRED COLOURUSE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

PURE SILVER

ULTRA CONCENTRATED VIOLETASH PIGMENT THAT PERFECTLY NEUTRALIZESTHE MOST RESISTANT BRASSY TONES USE DURING SALON SERVICES FOR CUSTOMIZED RESULTS

LETrsquoS DISCOVERhellip

FOR SALON USE ONLY

100 ML BOTTLE

IMPROVE AND CUSTOMIZE CARE SERVICES

MIXING RATIO 110 1 ML PURE SILVER + 10 ML SHAMPOOCONDITIONERMASKS

gt

gtgtgtgt

INTENSENEUTRALIZATION

COLORPROTECTION

INTENSERECONSTRUCTION

NOURISHMENT

PERFECTLY SMOOTHHAIR WITH NO FRIZZ

PURESILVER

TONING CARE SERVICE

ENRICHED TECHNICAL SERVICES

MIXING RATIO8 ML PURE SILVER + 60 ML COLOUR

COLOURING

PURESILVER

TONING COLOR

SERVICE

MIXING RATIO 1106 ML PURE SILVER + 60 ML SMOOTHING MOUSSE

SMOOTHING

Pure Silver WIDENS SALON SERVICES

EASY LONG

VOGUEIT 2018

There is a dream called long hair

32 OF WOMEN

ARE CONSTANTLY HUNTING FOR PRODUCTS THAT STIMULATEGROWTH

MANY WOMEN HAVE THE FEELING

THAT THEIR HAIR STOPS

GROWING AT A CERTAIN POINT

HELPIt just wonrsquot grow

any more than thisrdquo

ldquo

FROM ALFAPARF GROUP RESEARCH

COMES A NEW INNOVATIVE LINE DEDICATED TO HELPING YOURCUSTOMERS

EASY LONG

Having the long hair of your dreams has never been easier

A natural secret THATCOMES FROM THE SEA

Tahitian SeaweedFROM THE POLYNESIAN SEA AN ACTIVE

INGREDIENT RICH IN MINERALS VITAMINS CAROTENOIDS PROTEINS

AND POLYUNSATURATED FATTY ACIDS

OUR TAHITIAN ALGAE IS CULTIVATED IN CLOSED PHOTOBIOREACTORS

- IN CONTROLLED AND STABLE CONDITIONS

- IN AN ENVIRONMENTALLY FRIENDLY WAY

MULTI-ACTION total success

Tested Results

UP TO 44MORE GROWTH

IN 4 WEEKS

From the folliclehellipTAHITIAN ALGAE STIMULATES

LOCALISED CELL MULTIPLICATION IN THE FOLLICLE REGION

PROMOTING FASTER HAIR GROWTH

hellipto the endsTHE ALGAE HELPSTO MAKE

YOUR HAIRMOREVIBRANT AND

DENSE WITH ASTRONGERAPPEARANCE

A VERY SMALL LINE FOR

very long hair

THE SIZES ALLOW UP TO 2 MONTHS OF TREATMENT

SHAMPOO

IT GENTLYCLEANSES

AND STARTS ACTING

ON THE FOLLICLE

500 ML BOTTLE

TONICIT ACTIVATES THE

FOLLICLE AND CREATES OPTIMAL CONDITIONS FOR

FASTER HAIR GROWTH

USE IT EVERY DAY FORMAXIMUM

EFFECTIVENESS125 ML BOTTLE

CONDITIONER

IT WORKS TO STRENGTHEN AND

NOURISH LENGTHS

AND ENDS FOR THE HAIR WELL-

BEING

500 ML BOTTLE

STAR

INTENSIVE SHINE SERUM LEAVE-IN SHINE INFUSION

INSTANT SHINE TO EVERY WOMENrsquoS HAIR

THE SECRETS OF

PEARL POWDER

Rich in vitamins minerals andamino acids this ancient extract

stimulates the formation of keratin helping to restore damaged areas

ARGAN OIL

A valuable plant extractthat smooths the surface

of the hair making itshiny and vibrant

ALOETRIX

An exclusive complexcontaining Aloe Vera

Wheat Germ and UV Filterfor soft and silky hair

STYLE

Hair that always looks good with style and energy

MATTE PASTE ndash SHINE WAX ndash GEL ndashSTRONG HAIRSPRAY ndash EXTRA STRONG HAIRSPRAY ndash CURL amp MOLD ACTIVATOR

STYLE

An incredibly complete formula

with an energy source directly from nature

Green CoffeeItrsquos a fantastic natural ally for our hairrsquos vitality thanks to its energizing andprotective properties Its oil rich in Omega 6 fatty acids and Vitamin Ehelps to protect the hair from dehydration preventing itsimpoverishment

AloetrixAn extraordinary complex containing

Aloe Vera and Wheat Proteins that helpsmake the hair soft and silky

COSMETICEFFECT OF HAIR

+135

HYDRATION

Enhanced

Average value measured after five treatments with Yellow Style products After rinsing hair combability is improved Instrumental test conducted on Yellow Style Curl amp Mold Activator

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 2: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

Italian DNAYELLOW IS ITALIAN

FULL OF ITALIAN ENERGY amp PASSION FRIENDLY SPONTANEOUS AND CHEERFUL WITH A MODERN AND

CASUAL STYLE

strong know-howYELLOW OFFERS ALL THE GUARANTEES OF ALFAPARF GROUP THE NO1 ITALIAN GROUP IN PROFESSIONAL

COSMETICS EXPORTING THE PASSION AND ART OF BEAUTY TO MORE THAN 80 COUNTRIES FOR OVER 35

YEARS

Natural ingredientsEACH YELLOW PRODUCT IS THE RESULT OF

ADVANCED TECHNOLOGY THATUSES THE MOST PRECIOUS NATURAL

INGREDIENTS FROM ALL OVER THE WORLD PROVIDING TARGETED ACTIVE INGREDIENTS FOR

EVERY NEED

excellentprice-quality ratio

YELLOW PRODUCTS MEET ALL CLIENTS NEEDS GUARANTEEING MAXIMUM QUALITY AT EXTREMELY

COMPETITIVE PRICES

Smart and effectivePRODUCTS AND EDUCATION SMART EASY AND

IMMEDIATE TO OFFER EVERYTHING HAIR STYLISTS AND CLIENTS NEED

YELLOWCORE VALUES

AN ENERGETIC POSITIVE AND FRIENDLY BRAND WITH A BEATING

Italian heart

DIRECTLY FROM THE COUNTRY OF

beauty sunshine

cheerfulness AND enthusiasmhellip

ALFAPARF GROUP

Quality assurance

Strong know-how

Cocoa Butter

precious natural

ingredientsin each formula

Smart and effectiveYellowlsquos super heroes

designed to simplify the salonrsquos lifeFor ENDLESS and CUSTOMIZED in salon services

BOND HEROReconstructive and protective booster

TONE-ON-TONE CREATORFrom permanent to

tone-on-tone color

PURE SILVERAshviolet concentrated booster

to neutralise brassy tone

BIGGER SIZES amp AMAZING PRIZES

Bottle 500ml Bottle 1500ml

Tub 500ml Tub 1000ml

Tube 100 ml

excellent price-quality ratio

Tub 500 gr

TECHNICAL portfolio

PERMANENT COLOUR TONE-ON-TONE CREATOR

BLEACH LISS KERATIN SMOOTHING TREATMENT

An Italian heartwith a passion for colour

COLOUR

THE product range YELLOW COLOUR

PEROXIDE

74 SHADESTUBE 100 ML

BOTTLE 1000 ML150 MLVOLUMES 5-15 10-3 20-6

30-9 40-12

PROTECTIVE OILTHE ALLY IN CASE

OF DAMAGED HAIRAND SENSITIVE SCALP

AN EXTRAORDINARY DOUBLE ACTION SERUMFOR COLORING AND DECOLORING TREATMENTS

DIRECTLY APPLIED TO THE SKIN PROTECTING AND SOOTHING GIVING AN IMMEDIATE SENSE OF COMFORT

MIXED WITH CREAM IT HELPS TO PROTECT THE HAIR FIBER WITH NO IMPACT ON THE COLORING OR DECOLORING PERFORMANCE

6 X 13 ML VIALS

Mixing ratio 115 Mixing ratio (for Energy Series) 12

How to use

OUR coloUr formula

AloetrixAN EXTRAORDINARY COMBINATION

BASED ON ALOE VERA WHEAT PROTEINAND UV FILTERS FOR HAIR THAT ISSOFT AND SILKY TO THE TOUCH

Argan OilAN EXTRAORDINARY ELIXIR OF BEAUTY USED AS A BASIC COMPONENT FOR COSMETIC TREATMENTS BY WOMEN

THROUGHOUT THE WORLDFOR INCREDIBLY LUMINOUS AND SHINY HAIR

we respect the hairFIBER USING

ONLY A SMALL ALKALINE AGENT CONTENT IN OUR

COLOuRS

APPLICATION TESTS ON MODELS AFTER 12 SHAMPOOS YELLOW COLOR KEEPS UP TO 80 OF COLOR INTENSITY MORE THAN THE MAIN COMPETITOR INSTRUMENTAL TEST ON OUR RED SHADE 566 HAIR TREATED WITH YELLOW COLOR GAINS UP TO +106 MORE SHINE THAN THE MAIN COMPETITOR INSTRUMENTAL TEST ON RED SHADE 566

IMPROVED COMBABILITY MEASURED ON DAMAGED HAIR AFTER 3 TREATMENTS WITH YELLOW 566

OUR performance

COMBABILITY THAT IMPROVES PROGRESSIVELY AFTER EACH

COLOR TREATMENT

OUR shades

BrownsWHAT IS MORE CHIC THAN A BEAUTIFUL BRUNETTE

ALL OUR SHADES FROM THE WARMESTAND VELVETY HIGHLIGHTS

TO THE COOLEST AND ASHY ONES

SERIES SAND middot BROWNS middot ICED BROWNS middot CHOCOLATECOMPLETELY NEW 832637737

Rich NaturalsABSOLUTELY PERFECT FOR COVERING WHITEGREY HAIR INCREDIBLY RICH

AND VIBRANT WHEN USED ALONE

ALL THE VERSATILITY THAT HAIR STYLISTS NEEDIN OUR NEW RICH NATURALS SERIES

Rich Cool NaturalsAN EXCELLENT BALANCE OF COLORS ALL WITH BLUE BASE GIVING SHADES AN ICY POWER FOR ULTRA-NATURAL AND SUPER-COOL RESULTS WITH A

DEEP SOUL

4 COOL - 5 COOL - 6 COOL - 7 COOL - 8 COOL - 9 COOL

BlondesSOME WANT IT GOLDEN SOME WANT IT ABSOLUTELY COOL

THE WORLD OF BLONDES IS DEFINITELY THE MOST CONTROVERSIALTO PLEASE ALL YOUR CLIENTS WE HAVE SELECTED OUR MOST BEAUTIFUL SHADES

FROM WARM HONEY TO GOLDEN AND BEIGE

SERIES GOLD middot BEIGECOMPLETELY NEW 813

Energy seriesA REALLY SPECIAL SERIES THAT COMBINES ALL THE ENERGY OF

THE LIGHTENING POWER WITH A NEUTRALISING EFFECTIDEAL TO RESOLVE THE MOST DIFFICULT SITUATIONS

COMPLETELY NEW 1121

CoolsNO MORE COPPER AND YELLOW HIGHLIGHTS IN THE HAIR

OUR COOL SHADES - WITH DIFFERENT INTENSITY ndash MEANINGTO SAY GOODBYE TO UNWANTED RESIDUES

AND CAN VERY SIMPLY GET EXTRA NATURAL RESULTS

SERIES ASH middot INTENSE ASH middot PEARL middot BLUE BLACKCOMPLETELY NEW 91101611711

RedsWHETHER ITrsquoS A LIFE CHOICE OR AN IMPULSIVE DESIRE

THE IMPORTANCE IS THERE ARE NO LIMITS

ALL OUR INCREDIBLE REDSTODAY EVEN HOTTER AND MORE ORIGINAL

SERIES REDS middot SUPER REDS middotPURPLE REDS middot

COPPER middot MAHOGANY COMPLETELY NEW 466S566S666S526626

TONE-ON-TONECREATOR

The revolution oftone-on-tone colour

Tone-on-tone COLOUR

Tone-on-Tone Creator

A SMART ADDITIVE THATWHEN ADDED TO YELLOW PERMANENT COLOUR

ACTS BY TARGETING THE ALKALINITY OF THE COLOUR CREAM

REDUCING ITS PH LEVEL AND TRANSFORMING IT INTO A TRUE

TONE-ON-TONE COLOURIT ALSO CARRIES OUT A

REMINERALIZING ACTION

THE SECRET gentleness AT THE CORE OF THE formula

Italian Citrus FruitsPERFECTLY BALANCED IN THE FORMULA

THE EXCLUSIVE COMPLEX OF ALPHA HYDROXYACIDS CONTAINED AT THE HEART OF THE

BEST ITALIAN CITRUS FRUITS REDUCESSIGNIFICANTLY THE PH LEVEL OF THE COLOUR

IN THIS WAY THE CUTICLES REMAIN MORECLOSED AND PRESERVE THE EXTERNAL

STRUCTURE OF THE HAIR

CristalsMINERAL GEMS WHICH PROVIDE THE HAIR WITH A STRONG RECHARGE OF

MINERALS

Shake the bottleto free its magic

INSTRUMENTAL TESTS MADE ON HAIR TREATED WITH YELLOW COLOR 71 + TONE-ON-TONE CREATOR COMPARED TO THE SAME SHADE OF MARKET COMPETITORSINSTRUMENTAL TESTS MADE ON YELLOW COLOR 71 + TONE-ON-TONE CREATOR COMPARED TO NON TREATED HAIR

Very easy TO USE

WHEN COLORING NATURAL HAIR ADD YELLOW TONE-ON-TONE CREATOR IN AN EQUAL QUANTITY TO HALF THE QUANTITY OF THE COLOR(IE 50 ML YELLOW COLOR + 100 ML YELLOW PEROXIDE 5 VOL + 25 ML YELLOW TONE-ON-TONE CREATOR) TO AVOID ALTERING THE NATURAL BASE 1000 ML AND 120 ML FOR BRAZIL ARGENTINA COLOMBIA CHILE AND PERUgrave

+ +

COLOUR PEROXIDE 5 VOL1000 ML

TONE-ON-TONE CREATOR100 ML

101

12 PEROXIDE WITH 5 VOLUMES PERFECT TO DEVELOP THE COLOUR AND ENSURE AN

EXCELLENT NEUTRALIZATION

bull MIXING RATIOCOLOUR ndash PEROXIDE gt 12

bull MIXING RATIOCOLOUR ndash TONE-ON-TONE CREATOR gt 101

EXAMPLE 50 ML YELLOW COLOUR + 100 ML YELLOW PEROXIDE + 5 ML YELLOW TONE-ON-TONE CREATOR

Many benefits COMPARED TO A TRADITIONAL tone-on-tone

bull 1 product only = 74 colour optionsbull ZERO STOCK LESS COST FOR STOCK

bull WIDER RANGE A HIGHER NUMBER OF COLOURS THAN THE AVERAGE OF TONE-ON-TONE COLOURS ON THE MARKET

bull CONSISTENCY OF TONE WHEN YOU HAVE TO MATCHTHE COLOR SAME COLOUR CHART

bull Higher concentration of colouring dyesIN YELLOW COLOUR

bull NEUTRALIZATION UP TO 3 TIMES BETTER

bull 100 GRAY HAIR COVERAGE

bull PH significantly lowerTHAN MANY OTHER TONE-ON-TONE COLOURS ON THE MARKET

bull AMPLIFIED COSMETICITY

VS A NORMAL TONE-ON-TONE INSTRUMENTAL TEST MADE ON THE SHADES 71 AND 1021 COMPARING YELLOW COLOR + TONE-ON-TONE CREATOR WITH THE SAME SHADES OF THE MARKET COMPETITORS APPLICATION TESTS ON MODEL INSTRUMENTAL TEST MADE ON SHADES 71 AND 1021

make the ordinaryextraordinary

BLEACH

QuinoaSUPERFOOD RICH IN ESSENTIAL AMINO ACIDS

AND CATIONIC AMINO ACIDS WHICH HAVE

AFFINITY TO THE STRUCTURE OF THE HAIR

HELPSTO PRESERVE THE KERATIN CHAINS AND

TO PROTECT THE HAIR FIBER

AloetrixHELPS COSMETICALLY TREATED

HAIR FEEL SMOOTH AND SILKY

7 LEVELBLUE NON-VOLATILE POWDER ENRICHED WITH SPECIAL PIGMENTS

IDEAL FOR COUNTERACTING UNWANTED YELLOWORANGE TONES

RECOMMENDED FOR APPLICATION ON SCALP

PERFECT FOR USE AS A COLOUR-REMOVAL WASH AND FOR TOTAL

DECOLOURING

9 LEVELEXTREME BLEACHING FOR THE MOST DETERMINED BLONDES

WHITE NON-VOLATILE POWDER FOR BETTER VISIBILITY OF THE

BLEACHING BASE

Using our bleaching powder

THE product range

12 X 20 g SACHET BOXIDEAL QUANTITY FOR PARTIALBLEACHING JOBS

BLEACHINGPOWDER7 LEVELS

500 g CANISTER

BLEACHINGPOWDER9 LEVELS

500 g CANISTER

12 X 50 g SACHET BOXIDEAL QUANTITY FOR BLEACHINGTREATMENTS ON MEDIUM-LENGTH HAIR

LISS

Keratin SmoothingTreatment

PROGRESSIVE SMOOTHING TREATMENT MOUSSE

SMOOTH AND TAMED HAIR WITH NO FRIZZY EFFECT UP TO 2-3 MONTHS

1

2

4

3FOR ALL HAIR TYPES

HANDY DISPENSER FOR QUICK AND EASY APPLICATION

COMPLETELY SAFE FOR THE PROFESSIONAL AND THE CLIENT

DEPENDING ON THE HAIR TYPE

MAXIMUM PERFORMANCE IN A CONVENIENT kitA MOUSSE FORMULA

READY TO BE USED FOR INSTANT AND EASY APPLICATION

ON HAIR

FROM 2 TO 3 APPLICATIONS DEPENDING ON THE HAIR TYPE

STEP 1SHAMPOOCLEANSES AND DETANGLES THE HAIR PERFECTLY HELPS OPEN UP THE CUTICLES TO BETTER PREPARE THE HAIR FOR THE STRAIGHTENING TREATMENT

60 ML BOTTLE

STEP 3MASKNOURISHES THE HAIR INTENSELY LEAVING IT NATURALLY SOFT AND SILKY

75 ML TUBE

STEP 2SMOOTHING MOUSSETEMPORARILY RESHAPES THE ARRANGEMENT OF THE KERATIN CHAINS WITHOUT BREAKING THE DISULFIDE BONDS ALLOWING THE HAIR TO GRADUALLY TAKE ON THE SMOOTH SHAPE

150 ML BOTTLE

THE ingredients OF PERFECT LONG-LASTING SMOOTHNESS

GlyoxylicAcid

A STRAIGHTENING ACTIVE INGREDIENT THAT DOES NOT BREAK THE KERATIN

FIBERS BUT RESHAPES THEM GIVING THE HAIR A SMOOTH APPEARANCE WITH A

SEMI-PERMANENT EFFECT

KeraNutritiveComplex

A UNIQUE COMPLEX CONTAINING 3 ACTIVE INGREDIENTS THAT TAKE

CARE OF THE COSMETIC HAIR

KeratinHELPS TO KEEP THE HAIR FIBER AGILE AND PROTECTED FROM EXTERNAL STRESSES

Murumuru Butter and Babassu OilAN EXTRAORDINARY BLEND THAT NOURISHES DEEP DOWN AND BRIGHTENS THE HAIR HELPING TO REDUCE FRIZZ

AloetrixAN EXCLUSIVE COMPLEX CONTAINING ALOE VERA WHEAT GERM AND UV FILTER FOR SOFT AND SILKY HAIR

PROTEIN THAT REPRESENTS ABOUT 90 OF THE HAIR STRUCTURE

1 KIT 2 methods OF APPLICATION

SMART EDUCATION

Available for download on the website

Step-by-step brochureA PRACTICAL TOOL TO GUIDE YOU DURING THE SERVICES Step-by-step video tutorial

SIMPLE AND CLEAR TO INTRODUCE THE TWO TREATMENT METHODS

AVAILABLE ON OUR YOUTUBE YELLOW PROFESSIONAL CHANNEL

CARE portfolio

NUTRITIVELISS

STAR

COLOR CARE

REPAIR SILVER

EASY LONG

LISS

LISS

Frizzrsquos enemyYour new best friendTHE NEW LINE YELLOW LISS IS DEDICATED

TO FRIZZY AND UNMANAGEABLE HAIRTHAT NEEDS EXTRA HELP TO ACHIEVE

PERFECT LONG-LASTING SMOOTHNESS EVEN IN EXTREME CONDITIONS

IDEAL FOR WAVYNATURALLY STRAIGHT

OR CHEMICALLY STRAIGHTENED HAIR

SHAMPOOITS FORMULA GENTLY CLEANSES

AND TAMES EVEN THE MOSTUNRULY HAIR

500 ML BOTTLE

MASKA CONCENTRATE OF ACTIVE INGREDIENTS WITH

SMOOTHING AND TAMING PROPERTIESWHICH VERY FRIZZY AND REBELLIOUS HAIR WILL NOT

BE ABLE TO RESIST TOITS DENSE TEXTURE EMBRACES AND DEEPLY

NOURISHES THE HAIR FIBER

500 ML JAR

MULTI-BENEFITTHE PRODUCT YOUR HAIR CAN NO LONGER DO WITHOUT

A LIGHTWEIGHT LEAVE-IN SERUM WHICH GIVES THE HAIR 10 BENEFITS IN A SINGLE PRODUCT THERMAL PROTECTION ANTI-FRIZZ ANTI-HUMIDITY DETANGLING ACTION UV PROTECTION TAMING EFFECT ANTI-STATIC EFFECT PREVENTS SPLIT ENDS HELPS TO SEAL

THE CUTICLE AND GIVES SHINE

150 ML BOTTLE

hellipFOR TRULY spectacular hair

CONDITIONERA VALUABLE TOOL TO TAME FRIZZY

AND REBELLIOUS HAIRITS DELICATE TEXTURE SOFTENS AND

SMOOTHENS THE SURFACE OF THE HAIRWITHOUT WEIGHING IT DOWN

SUITABLE FOR DAILY USE

500 ML BOTTLE

Perfectly smooth hair IN JUST A FEW SIMPLE STEPS

OUR recipe

Keratin-HTHIGH TECHNOLOGY KERATIN ENHANCED IN LABORATORYFOR THE SMART SIMULATION OF THE HAIRrsquoS NATURALKERATIN AND ABLE TO INTERCEPT THE MOST DAMAGEDAREAS AND REPAIR THEM FOR HAIR THAT APPEARS HEALTHYAND WITHOUT IMPERFECTIONS

Amaranth OilESPECIALLY RICH IN EMOLLIENTS PROTEINS MINERAL SALTS AND VITAMIN E THIS OIL BESIDES PROVIDING DEEP NOURISHMENT COATS THE HAIR IN A THIN BUT STRONGBARRIER THAT HINDERS THE PENETRATION OF HUMIDITY INSIDE THE HAIR STEM FOR LONG-LASTING PROTECTION

RESULT

hellipFOR complete control OF UNRULY HAIR

Say goodbye to frizzy

hair Drastic reductionin volume

FROM THE VERYFIRST TREATMENT

Perfectlymanageable

hair

UP TO

4 daysEVEN IN

CONDITIONS OF EXTREME HUMIDITY

(70-80) -42IN VOLUME AS COMPAREDTO A BASIC TREATMENT

WHEN USED REGULARLYIT CREATES

longer lastingsmoothness

and silkiness

FROM VERY FIRST USE THE YELLOW LISS TREATMENT (SHAMPOO+MASK+MULTI-BENEFIT) REDUCES FRIZZ BY 75 AS COMPARED TO USING AN ORDINARY SHAMPOO AFTER 4 DAYS THERE IS STILL 42 LESS FRIZZINSTRUMENTAL TESTS CONDUCTED AT 22-25degC WITH RELATIVE HUMIDITY (RH) OF 70-80 THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) AS COMPARED TO AN ORDINARY SHAMPOO VISIBLY REDUCES UNWANTED VOLUME TREATMENT AFTER TREATMENT THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) MAKES THE HAIR SMOOTHER AND EASIER TO MANAGE OVER TIME

COLOR CARE

COLOR CARE

Specially designed to enhanceand preserve intensity and vibrancy

of hair colour over time

Maximum performancewith only 3 products

LEAVE-IN SERUMExtraordinary ultra-light serum that seals cuticles and helps to prolong colour intensity and shine Protects hair from aggressive external agents such as heat sources and sunlight Contains UV filter Perfect for pre-styling on wet hair or as finishing on dry hair150ml bottle

SHAMPOOGently cleanses maintaining highlight intensity and shine day after day Eliminates alkaline residue from colour treatment and seals the cuticles500-1500 ml bottle

MASKRegenerates and intensely nourishes coloured hairHelps to prolong highlight intensity and keep hair shiny and soft500 - 1000 ml jar

An elixir of life at theheart of the formula

Goji BerriesOriginal from Tibet these

berries are consideredto be an elixir of life

Rich in vitamins sugarsminerals and proteinsthey help slow downoxidation to prolong

colour intensity

Colour still fresh

after month

Enhanced shine

+ 4 after just

one treatment

After 12 washes colour maintains over 85 of its intensity Average value calculated on results of instrumental test conducted on Yellow Color Permanent shades 5 and 8 with Yellow Color Care full treatmentInstrumental test conducted on Yellow Color Permanent shade 766 with Yellow Color Care full treatment compared to basic shampoo and conditioner treatment

Smart Education

Salon services

Available for download on the website

NUTRITIVE

NUTRITIVE

An explosionfor dry hair

MASKAN AMAZING BOMB EVEN FOR THE DRIEST HAIR

IN JUST A FEW MINUTES ITS RICH TEXTURE PROVIDES AN EXPLOSION OF NOURISHMENT

SOFTNESS AND SHINE

JAR 5001000 ML

SHAMPOOCLEANSES GENTLY NOURISHING

THE HAIR DAY AFTER DAY

BOTTLE 5001500 ML

LEAVE-IN CONDITIONERLIGHT LEAVE-IN CONDITIONER IDEAL FOR DETANGLING EVEN THE DRIEST HAIR FOR

LONG-LASTING MOISTURE

TUBE 250 ML

OILA PRECIOUS SERUM FULL OF NOURISHMENT AND SHINE

THAT CREATES A BARRIER ON THE HAIR PROTECTING

IT FROM HUMIDITY AND GIVING YOU EXTRAORDINARILY

NOURISHED AND SHINY HAIR

BOTTLE 125 ML

PRODUCT RANGE

Coconut OilAN OIL HIGHLY VALUED IN

BEAUTY TREATMENTS FOR ITS NOURISHING AND REGENERATING POWERS

THE PRESENCE OF EMOLLIENTSAND VITAMIN E MAKE IT PERFECT

FOR PROVIDING DEEP NOURISHMENTTO THE HAIR FIBER

Argan OilRENOWNED THE WORLD

OVER FOR ITS REVITALIZING PROPERTIES THIS OIL RICH IN OMEGA 3 OMEGA 6 AND VITAMIN E RESTORES THE HAIRrsquoS VITALITY

AND SILKINESS

A POWERFUL cocktail of nutrients

Incrediblysoft hair

+51AFTER JUST ONETREATMENT

+78ON DRY HAIR

+43ON WET HAIR

x 3

Visiblyimproved

brushability

Increasedshine

INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR COMPARING THE FULL YELLOW NUTRITIVE SERVICE WITH AN ORDINARY SHAMPOO INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR TREATED WITH YELLOW NUTRITIVE (SHAMPOO+MASK+LEAVE-IN CONDITIONER) COMPARED WITH UNTREATED HAIR COMPARED WITH HAIR NOT TREATED WITH YELLOW NUTRITIVE

REPAIR

The perfect energy boost for hair

REPAIR

REPAIR

YELLOWrsquoS NEW LINE FOR DAMAGED AND VERY DAMAGED HAIR IS PERFECT FOR

IN DEPTH REPAIR

PROTECTION DURING TECHNICAL SERVICES

PERSONALIZED CARE TREATMENTS

12

3

ENERGY DIRECTLY FROM nature

THANKS TO THEIR LOW MOLECULAR WEIGHT THEY PENETRATE DEEP INTO THE LAYERS OF THE HAIR FIBER AND INTERACT WITH THE KERATIN IN YOUR HAIR TO CREATE NEW BONDS

WITH FATTY ACIDS THAT WORK ON THE LIPID STRUCTURE TO PROVIDE NUTRITION

AND SEAL THE CUTICLE

Cocoa Butter

Almond Proteins

THIS HIGH-PERFORMING COMBINATION PROVIDES STRENGTH VITALITY AND PROTECTION TO YOUR HAIR

Internal restructuring

External repair

PRODUCT RANGE

86 STRONGER HAIR AFTER THE FIRST TREATMENT

SHAMPOO THE FIRST STEP TOWARDS HAVING

STRONG AND FLEXIBLE HAIRAS IT CLEANSES GENTLY IT GIVES YOUR

HAIR A HEALTHY AND VITAL LOOK

FOR SALON AND AT HOME USE

5001500 ML BOTTLE

ADAPTS TO BOTH ALKALINE AND ACIDIC ENVIRONMENTS

TO PROTECT YOUR HAIR DURING TECHNICAL SERVICES AND FOR

PERSONALIZED CARE TREATMENTS

HERE IS HOW

CONDITIONERVERSATILE PLIABLE TEXTURE CREAM WITH

MULTIUSE BENEFITS USE IT AS A RINSE PERFECT FOR THIN HAIR THAT NEEDS REPAIR

WITHOUT BEING WEIGHED DOWN USE IT AS A LEAVE-IN EXCELLENT FOR NORMAL ANDOR

THICK HAIR THAT NEEDS REPAIR OVER 24 HOURS

FOR SALON AND AT HOME USE

500 ML BOTTLE

MASKSUBSTANTIAL FORMULA FOR IN DEPTH REPAIR FROM INSIDE OUT REPAIRS THE FIBRE AND SEALS THE CUTICLE YOUR HAIR LOOKS VITAL EASIER TO UNTANGLE AND LUMINOUS

FOR SALON AND AT HOME USE

5001000 ML JAR

BOND HEROSUPER CONCENTRATED BOOSTER WITH ACTIVE INGREDIENTS FORA DEEP RECONSTRUCTION OF DAMAGED HAIR

FOR SALON USE ONLY

100 ML BOTTLE

Eg 5 ml BOND HERO + 30 ml MASK

16MIXING RATIO

Eg 10 ml BOND HERO + 60 ml YELLOW COLOuR

BLEACHING

COLOURING

SMOOTHING

Personalization AND Protection

INTENSE RECONSTRUCTION

COLOUR PROTECTION

NOURISHMENT

PERFECTLY SMOOTH HAIR WITH NO FRIZZ

16MIXING RATIO

IDEAL FOR COOL BLONDESBLEACHED WHITE OR

GREY HAIR

SILVER

hellipProvide the cool tonesthat your clients are looking for

Nature IS OUR SECRET laquodouble weaponraquo AGAINST BRASSY UNDERTONES

Accedilaiacute BerriesTHIS SUPERFOOD WITH AN INTENSE PURPLE COLORA COMPLEMENTARY COLOR OF YELLOW TONES ACTSMORE INTERNALLY ON THE CAUSES LEADING TO HAIRYELLOWING

Rose of JerichoUSED IN HOUSES TO FIGHT UNPLEASANT ODORS AND SMOKE

FOR HAIR IT CREATES AN EXTERNAL SHIELDTO PROTECT FROM YELLOWING CAUSED

BY DAILY POLLUTION

3 products FOR ICY RESULTS

SHAMPOOWHILE IT CLEANSES ITS VIOLET PIGMENTREMOVES THE YELLOWORANGE TONESRESTORING THE DESIRED COLOUR TO THE

HAIR USE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

CONDITIONERIT GIVES EXTREME SOFTNESS TO THE HAIR WHILEITS VIOLET PIGMENT REMOVES THE YELLOWORANGE TONES RESTORING THE DESIRED COLOURUSE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

PURE SILVER

ULTRA CONCENTRATED VIOLETASH PIGMENT THAT PERFECTLY NEUTRALIZESTHE MOST RESISTANT BRASSY TONES USE DURING SALON SERVICES FOR CUSTOMIZED RESULTS

LETrsquoS DISCOVERhellip

FOR SALON USE ONLY

100 ML BOTTLE

IMPROVE AND CUSTOMIZE CARE SERVICES

MIXING RATIO 110 1 ML PURE SILVER + 10 ML SHAMPOOCONDITIONERMASKS

gt

gtgtgtgt

INTENSENEUTRALIZATION

COLORPROTECTION

INTENSERECONSTRUCTION

NOURISHMENT

PERFECTLY SMOOTHHAIR WITH NO FRIZZ

PURESILVER

TONING CARE SERVICE

ENRICHED TECHNICAL SERVICES

MIXING RATIO8 ML PURE SILVER + 60 ML COLOUR

COLOURING

PURESILVER

TONING COLOR

SERVICE

MIXING RATIO 1106 ML PURE SILVER + 60 ML SMOOTHING MOUSSE

SMOOTHING

Pure Silver WIDENS SALON SERVICES

EASY LONG

VOGUEIT 2018

There is a dream called long hair

32 OF WOMEN

ARE CONSTANTLY HUNTING FOR PRODUCTS THAT STIMULATEGROWTH

MANY WOMEN HAVE THE FEELING

THAT THEIR HAIR STOPS

GROWING AT A CERTAIN POINT

HELPIt just wonrsquot grow

any more than thisrdquo

ldquo

FROM ALFAPARF GROUP RESEARCH

COMES A NEW INNOVATIVE LINE DEDICATED TO HELPING YOURCUSTOMERS

EASY LONG

Having the long hair of your dreams has never been easier

A natural secret THATCOMES FROM THE SEA

Tahitian SeaweedFROM THE POLYNESIAN SEA AN ACTIVE

INGREDIENT RICH IN MINERALS VITAMINS CAROTENOIDS PROTEINS

AND POLYUNSATURATED FATTY ACIDS

OUR TAHITIAN ALGAE IS CULTIVATED IN CLOSED PHOTOBIOREACTORS

- IN CONTROLLED AND STABLE CONDITIONS

- IN AN ENVIRONMENTALLY FRIENDLY WAY

MULTI-ACTION total success

Tested Results

UP TO 44MORE GROWTH

IN 4 WEEKS

From the folliclehellipTAHITIAN ALGAE STIMULATES

LOCALISED CELL MULTIPLICATION IN THE FOLLICLE REGION

PROMOTING FASTER HAIR GROWTH

hellipto the endsTHE ALGAE HELPSTO MAKE

YOUR HAIRMOREVIBRANT AND

DENSE WITH ASTRONGERAPPEARANCE

A VERY SMALL LINE FOR

very long hair

THE SIZES ALLOW UP TO 2 MONTHS OF TREATMENT

SHAMPOO

IT GENTLYCLEANSES

AND STARTS ACTING

ON THE FOLLICLE

500 ML BOTTLE

TONICIT ACTIVATES THE

FOLLICLE AND CREATES OPTIMAL CONDITIONS FOR

FASTER HAIR GROWTH

USE IT EVERY DAY FORMAXIMUM

EFFECTIVENESS125 ML BOTTLE

CONDITIONER

IT WORKS TO STRENGTHEN AND

NOURISH LENGTHS

AND ENDS FOR THE HAIR WELL-

BEING

500 ML BOTTLE

STAR

INTENSIVE SHINE SERUM LEAVE-IN SHINE INFUSION

INSTANT SHINE TO EVERY WOMENrsquoS HAIR

THE SECRETS OF

PEARL POWDER

Rich in vitamins minerals andamino acids this ancient extract

stimulates the formation of keratin helping to restore damaged areas

ARGAN OIL

A valuable plant extractthat smooths the surface

of the hair making itshiny and vibrant

ALOETRIX

An exclusive complexcontaining Aloe Vera

Wheat Germ and UV Filterfor soft and silky hair

STYLE

Hair that always looks good with style and energy

MATTE PASTE ndash SHINE WAX ndash GEL ndashSTRONG HAIRSPRAY ndash EXTRA STRONG HAIRSPRAY ndash CURL amp MOLD ACTIVATOR

STYLE

An incredibly complete formula

with an energy source directly from nature

Green CoffeeItrsquos a fantastic natural ally for our hairrsquos vitality thanks to its energizing andprotective properties Its oil rich in Omega 6 fatty acids and Vitamin Ehelps to protect the hair from dehydration preventing itsimpoverishment

AloetrixAn extraordinary complex containing

Aloe Vera and Wheat Proteins that helpsmake the hair soft and silky

COSMETICEFFECT OF HAIR

+135

HYDRATION

Enhanced

Average value measured after five treatments with Yellow Style products After rinsing hair combability is improved Instrumental test conducted on Yellow Style Curl amp Mold Activator

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 3: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

AN ENERGETIC POSITIVE AND FRIENDLY BRAND WITH A BEATING

Italian heart

DIRECTLY FROM THE COUNTRY OF

beauty sunshine

cheerfulness AND enthusiasmhellip

ALFAPARF GROUP

Quality assurance

Strong know-how

Cocoa Butter

precious natural

ingredientsin each formula

Smart and effectiveYellowlsquos super heroes

designed to simplify the salonrsquos lifeFor ENDLESS and CUSTOMIZED in salon services

BOND HEROReconstructive and protective booster

TONE-ON-TONE CREATORFrom permanent to

tone-on-tone color

PURE SILVERAshviolet concentrated booster

to neutralise brassy tone

BIGGER SIZES amp AMAZING PRIZES

Bottle 500ml Bottle 1500ml

Tub 500ml Tub 1000ml

Tube 100 ml

excellent price-quality ratio

Tub 500 gr

TECHNICAL portfolio

PERMANENT COLOUR TONE-ON-TONE CREATOR

BLEACH LISS KERATIN SMOOTHING TREATMENT

An Italian heartwith a passion for colour

COLOUR

THE product range YELLOW COLOUR

PEROXIDE

74 SHADESTUBE 100 ML

BOTTLE 1000 ML150 MLVOLUMES 5-15 10-3 20-6

30-9 40-12

PROTECTIVE OILTHE ALLY IN CASE

OF DAMAGED HAIRAND SENSITIVE SCALP

AN EXTRAORDINARY DOUBLE ACTION SERUMFOR COLORING AND DECOLORING TREATMENTS

DIRECTLY APPLIED TO THE SKIN PROTECTING AND SOOTHING GIVING AN IMMEDIATE SENSE OF COMFORT

MIXED WITH CREAM IT HELPS TO PROTECT THE HAIR FIBER WITH NO IMPACT ON THE COLORING OR DECOLORING PERFORMANCE

6 X 13 ML VIALS

Mixing ratio 115 Mixing ratio (for Energy Series) 12

How to use

OUR coloUr formula

AloetrixAN EXTRAORDINARY COMBINATION

BASED ON ALOE VERA WHEAT PROTEINAND UV FILTERS FOR HAIR THAT ISSOFT AND SILKY TO THE TOUCH

Argan OilAN EXTRAORDINARY ELIXIR OF BEAUTY USED AS A BASIC COMPONENT FOR COSMETIC TREATMENTS BY WOMEN

THROUGHOUT THE WORLDFOR INCREDIBLY LUMINOUS AND SHINY HAIR

we respect the hairFIBER USING

ONLY A SMALL ALKALINE AGENT CONTENT IN OUR

COLOuRS

APPLICATION TESTS ON MODELS AFTER 12 SHAMPOOS YELLOW COLOR KEEPS UP TO 80 OF COLOR INTENSITY MORE THAN THE MAIN COMPETITOR INSTRUMENTAL TEST ON OUR RED SHADE 566 HAIR TREATED WITH YELLOW COLOR GAINS UP TO +106 MORE SHINE THAN THE MAIN COMPETITOR INSTRUMENTAL TEST ON RED SHADE 566

IMPROVED COMBABILITY MEASURED ON DAMAGED HAIR AFTER 3 TREATMENTS WITH YELLOW 566

OUR performance

COMBABILITY THAT IMPROVES PROGRESSIVELY AFTER EACH

COLOR TREATMENT

OUR shades

BrownsWHAT IS MORE CHIC THAN A BEAUTIFUL BRUNETTE

ALL OUR SHADES FROM THE WARMESTAND VELVETY HIGHLIGHTS

TO THE COOLEST AND ASHY ONES

SERIES SAND middot BROWNS middot ICED BROWNS middot CHOCOLATECOMPLETELY NEW 832637737

Rich NaturalsABSOLUTELY PERFECT FOR COVERING WHITEGREY HAIR INCREDIBLY RICH

AND VIBRANT WHEN USED ALONE

ALL THE VERSATILITY THAT HAIR STYLISTS NEEDIN OUR NEW RICH NATURALS SERIES

Rich Cool NaturalsAN EXCELLENT BALANCE OF COLORS ALL WITH BLUE BASE GIVING SHADES AN ICY POWER FOR ULTRA-NATURAL AND SUPER-COOL RESULTS WITH A

DEEP SOUL

4 COOL - 5 COOL - 6 COOL - 7 COOL - 8 COOL - 9 COOL

BlondesSOME WANT IT GOLDEN SOME WANT IT ABSOLUTELY COOL

THE WORLD OF BLONDES IS DEFINITELY THE MOST CONTROVERSIALTO PLEASE ALL YOUR CLIENTS WE HAVE SELECTED OUR MOST BEAUTIFUL SHADES

FROM WARM HONEY TO GOLDEN AND BEIGE

SERIES GOLD middot BEIGECOMPLETELY NEW 813

Energy seriesA REALLY SPECIAL SERIES THAT COMBINES ALL THE ENERGY OF

THE LIGHTENING POWER WITH A NEUTRALISING EFFECTIDEAL TO RESOLVE THE MOST DIFFICULT SITUATIONS

COMPLETELY NEW 1121

CoolsNO MORE COPPER AND YELLOW HIGHLIGHTS IN THE HAIR

OUR COOL SHADES - WITH DIFFERENT INTENSITY ndash MEANINGTO SAY GOODBYE TO UNWANTED RESIDUES

AND CAN VERY SIMPLY GET EXTRA NATURAL RESULTS

SERIES ASH middot INTENSE ASH middot PEARL middot BLUE BLACKCOMPLETELY NEW 91101611711

RedsWHETHER ITrsquoS A LIFE CHOICE OR AN IMPULSIVE DESIRE

THE IMPORTANCE IS THERE ARE NO LIMITS

ALL OUR INCREDIBLE REDSTODAY EVEN HOTTER AND MORE ORIGINAL

SERIES REDS middot SUPER REDS middotPURPLE REDS middot

COPPER middot MAHOGANY COMPLETELY NEW 466S566S666S526626

TONE-ON-TONECREATOR

The revolution oftone-on-tone colour

Tone-on-tone COLOUR

Tone-on-Tone Creator

A SMART ADDITIVE THATWHEN ADDED TO YELLOW PERMANENT COLOUR

ACTS BY TARGETING THE ALKALINITY OF THE COLOUR CREAM

REDUCING ITS PH LEVEL AND TRANSFORMING IT INTO A TRUE

TONE-ON-TONE COLOURIT ALSO CARRIES OUT A

REMINERALIZING ACTION

THE SECRET gentleness AT THE CORE OF THE formula

Italian Citrus FruitsPERFECTLY BALANCED IN THE FORMULA

THE EXCLUSIVE COMPLEX OF ALPHA HYDROXYACIDS CONTAINED AT THE HEART OF THE

BEST ITALIAN CITRUS FRUITS REDUCESSIGNIFICANTLY THE PH LEVEL OF THE COLOUR

IN THIS WAY THE CUTICLES REMAIN MORECLOSED AND PRESERVE THE EXTERNAL

STRUCTURE OF THE HAIR

CristalsMINERAL GEMS WHICH PROVIDE THE HAIR WITH A STRONG RECHARGE OF

MINERALS

Shake the bottleto free its magic

INSTRUMENTAL TESTS MADE ON HAIR TREATED WITH YELLOW COLOR 71 + TONE-ON-TONE CREATOR COMPARED TO THE SAME SHADE OF MARKET COMPETITORSINSTRUMENTAL TESTS MADE ON YELLOW COLOR 71 + TONE-ON-TONE CREATOR COMPARED TO NON TREATED HAIR

Very easy TO USE

WHEN COLORING NATURAL HAIR ADD YELLOW TONE-ON-TONE CREATOR IN AN EQUAL QUANTITY TO HALF THE QUANTITY OF THE COLOR(IE 50 ML YELLOW COLOR + 100 ML YELLOW PEROXIDE 5 VOL + 25 ML YELLOW TONE-ON-TONE CREATOR) TO AVOID ALTERING THE NATURAL BASE 1000 ML AND 120 ML FOR BRAZIL ARGENTINA COLOMBIA CHILE AND PERUgrave

+ +

COLOUR PEROXIDE 5 VOL1000 ML

TONE-ON-TONE CREATOR100 ML

101

12 PEROXIDE WITH 5 VOLUMES PERFECT TO DEVELOP THE COLOUR AND ENSURE AN

EXCELLENT NEUTRALIZATION

bull MIXING RATIOCOLOUR ndash PEROXIDE gt 12

bull MIXING RATIOCOLOUR ndash TONE-ON-TONE CREATOR gt 101

EXAMPLE 50 ML YELLOW COLOUR + 100 ML YELLOW PEROXIDE + 5 ML YELLOW TONE-ON-TONE CREATOR

Many benefits COMPARED TO A TRADITIONAL tone-on-tone

bull 1 product only = 74 colour optionsbull ZERO STOCK LESS COST FOR STOCK

bull WIDER RANGE A HIGHER NUMBER OF COLOURS THAN THE AVERAGE OF TONE-ON-TONE COLOURS ON THE MARKET

bull CONSISTENCY OF TONE WHEN YOU HAVE TO MATCHTHE COLOR SAME COLOUR CHART

bull Higher concentration of colouring dyesIN YELLOW COLOUR

bull NEUTRALIZATION UP TO 3 TIMES BETTER

bull 100 GRAY HAIR COVERAGE

bull PH significantly lowerTHAN MANY OTHER TONE-ON-TONE COLOURS ON THE MARKET

bull AMPLIFIED COSMETICITY

VS A NORMAL TONE-ON-TONE INSTRUMENTAL TEST MADE ON THE SHADES 71 AND 1021 COMPARING YELLOW COLOR + TONE-ON-TONE CREATOR WITH THE SAME SHADES OF THE MARKET COMPETITORS APPLICATION TESTS ON MODEL INSTRUMENTAL TEST MADE ON SHADES 71 AND 1021

make the ordinaryextraordinary

BLEACH

QuinoaSUPERFOOD RICH IN ESSENTIAL AMINO ACIDS

AND CATIONIC AMINO ACIDS WHICH HAVE

AFFINITY TO THE STRUCTURE OF THE HAIR

HELPSTO PRESERVE THE KERATIN CHAINS AND

TO PROTECT THE HAIR FIBER

AloetrixHELPS COSMETICALLY TREATED

HAIR FEEL SMOOTH AND SILKY

7 LEVELBLUE NON-VOLATILE POWDER ENRICHED WITH SPECIAL PIGMENTS

IDEAL FOR COUNTERACTING UNWANTED YELLOWORANGE TONES

RECOMMENDED FOR APPLICATION ON SCALP

PERFECT FOR USE AS A COLOUR-REMOVAL WASH AND FOR TOTAL

DECOLOURING

9 LEVELEXTREME BLEACHING FOR THE MOST DETERMINED BLONDES

WHITE NON-VOLATILE POWDER FOR BETTER VISIBILITY OF THE

BLEACHING BASE

Using our bleaching powder

THE product range

12 X 20 g SACHET BOXIDEAL QUANTITY FOR PARTIALBLEACHING JOBS

BLEACHINGPOWDER7 LEVELS

500 g CANISTER

BLEACHINGPOWDER9 LEVELS

500 g CANISTER

12 X 50 g SACHET BOXIDEAL QUANTITY FOR BLEACHINGTREATMENTS ON MEDIUM-LENGTH HAIR

LISS

Keratin SmoothingTreatment

PROGRESSIVE SMOOTHING TREATMENT MOUSSE

SMOOTH AND TAMED HAIR WITH NO FRIZZY EFFECT UP TO 2-3 MONTHS

1

2

4

3FOR ALL HAIR TYPES

HANDY DISPENSER FOR QUICK AND EASY APPLICATION

COMPLETELY SAFE FOR THE PROFESSIONAL AND THE CLIENT

DEPENDING ON THE HAIR TYPE

MAXIMUM PERFORMANCE IN A CONVENIENT kitA MOUSSE FORMULA

READY TO BE USED FOR INSTANT AND EASY APPLICATION

ON HAIR

FROM 2 TO 3 APPLICATIONS DEPENDING ON THE HAIR TYPE

STEP 1SHAMPOOCLEANSES AND DETANGLES THE HAIR PERFECTLY HELPS OPEN UP THE CUTICLES TO BETTER PREPARE THE HAIR FOR THE STRAIGHTENING TREATMENT

60 ML BOTTLE

STEP 3MASKNOURISHES THE HAIR INTENSELY LEAVING IT NATURALLY SOFT AND SILKY

75 ML TUBE

STEP 2SMOOTHING MOUSSETEMPORARILY RESHAPES THE ARRANGEMENT OF THE KERATIN CHAINS WITHOUT BREAKING THE DISULFIDE BONDS ALLOWING THE HAIR TO GRADUALLY TAKE ON THE SMOOTH SHAPE

150 ML BOTTLE

THE ingredients OF PERFECT LONG-LASTING SMOOTHNESS

GlyoxylicAcid

A STRAIGHTENING ACTIVE INGREDIENT THAT DOES NOT BREAK THE KERATIN

FIBERS BUT RESHAPES THEM GIVING THE HAIR A SMOOTH APPEARANCE WITH A

SEMI-PERMANENT EFFECT

KeraNutritiveComplex

A UNIQUE COMPLEX CONTAINING 3 ACTIVE INGREDIENTS THAT TAKE

CARE OF THE COSMETIC HAIR

KeratinHELPS TO KEEP THE HAIR FIBER AGILE AND PROTECTED FROM EXTERNAL STRESSES

Murumuru Butter and Babassu OilAN EXTRAORDINARY BLEND THAT NOURISHES DEEP DOWN AND BRIGHTENS THE HAIR HELPING TO REDUCE FRIZZ

AloetrixAN EXCLUSIVE COMPLEX CONTAINING ALOE VERA WHEAT GERM AND UV FILTER FOR SOFT AND SILKY HAIR

PROTEIN THAT REPRESENTS ABOUT 90 OF THE HAIR STRUCTURE

1 KIT 2 methods OF APPLICATION

SMART EDUCATION

Available for download on the website

Step-by-step brochureA PRACTICAL TOOL TO GUIDE YOU DURING THE SERVICES Step-by-step video tutorial

SIMPLE AND CLEAR TO INTRODUCE THE TWO TREATMENT METHODS

AVAILABLE ON OUR YOUTUBE YELLOW PROFESSIONAL CHANNEL

CARE portfolio

NUTRITIVELISS

STAR

COLOR CARE

REPAIR SILVER

EASY LONG

LISS

LISS

Frizzrsquos enemyYour new best friendTHE NEW LINE YELLOW LISS IS DEDICATED

TO FRIZZY AND UNMANAGEABLE HAIRTHAT NEEDS EXTRA HELP TO ACHIEVE

PERFECT LONG-LASTING SMOOTHNESS EVEN IN EXTREME CONDITIONS

IDEAL FOR WAVYNATURALLY STRAIGHT

OR CHEMICALLY STRAIGHTENED HAIR

SHAMPOOITS FORMULA GENTLY CLEANSES

AND TAMES EVEN THE MOSTUNRULY HAIR

500 ML BOTTLE

MASKA CONCENTRATE OF ACTIVE INGREDIENTS WITH

SMOOTHING AND TAMING PROPERTIESWHICH VERY FRIZZY AND REBELLIOUS HAIR WILL NOT

BE ABLE TO RESIST TOITS DENSE TEXTURE EMBRACES AND DEEPLY

NOURISHES THE HAIR FIBER

500 ML JAR

MULTI-BENEFITTHE PRODUCT YOUR HAIR CAN NO LONGER DO WITHOUT

A LIGHTWEIGHT LEAVE-IN SERUM WHICH GIVES THE HAIR 10 BENEFITS IN A SINGLE PRODUCT THERMAL PROTECTION ANTI-FRIZZ ANTI-HUMIDITY DETANGLING ACTION UV PROTECTION TAMING EFFECT ANTI-STATIC EFFECT PREVENTS SPLIT ENDS HELPS TO SEAL

THE CUTICLE AND GIVES SHINE

150 ML BOTTLE

hellipFOR TRULY spectacular hair

CONDITIONERA VALUABLE TOOL TO TAME FRIZZY

AND REBELLIOUS HAIRITS DELICATE TEXTURE SOFTENS AND

SMOOTHENS THE SURFACE OF THE HAIRWITHOUT WEIGHING IT DOWN

SUITABLE FOR DAILY USE

500 ML BOTTLE

Perfectly smooth hair IN JUST A FEW SIMPLE STEPS

OUR recipe

Keratin-HTHIGH TECHNOLOGY KERATIN ENHANCED IN LABORATORYFOR THE SMART SIMULATION OF THE HAIRrsquoS NATURALKERATIN AND ABLE TO INTERCEPT THE MOST DAMAGEDAREAS AND REPAIR THEM FOR HAIR THAT APPEARS HEALTHYAND WITHOUT IMPERFECTIONS

Amaranth OilESPECIALLY RICH IN EMOLLIENTS PROTEINS MINERAL SALTS AND VITAMIN E THIS OIL BESIDES PROVIDING DEEP NOURISHMENT COATS THE HAIR IN A THIN BUT STRONGBARRIER THAT HINDERS THE PENETRATION OF HUMIDITY INSIDE THE HAIR STEM FOR LONG-LASTING PROTECTION

RESULT

hellipFOR complete control OF UNRULY HAIR

Say goodbye to frizzy

hair Drastic reductionin volume

FROM THE VERYFIRST TREATMENT

Perfectlymanageable

hair

UP TO

4 daysEVEN IN

CONDITIONS OF EXTREME HUMIDITY

(70-80) -42IN VOLUME AS COMPAREDTO A BASIC TREATMENT

WHEN USED REGULARLYIT CREATES

longer lastingsmoothness

and silkiness

FROM VERY FIRST USE THE YELLOW LISS TREATMENT (SHAMPOO+MASK+MULTI-BENEFIT) REDUCES FRIZZ BY 75 AS COMPARED TO USING AN ORDINARY SHAMPOO AFTER 4 DAYS THERE IS STILL 42 LESS FRIZZINSTRUMENTAL TESTS CONDUCTED AT 22-25degC WITH RELATIVE HUMIDITY (RH) OF 70-80 THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) AS COMPARED TO AN ORDINARY SHAMPOO VISIBLY REDUCES UNWANTED VOLUME TREATMENT AFTER TREATMENT THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) MAKES THE HAIR SMOOTHER AND EASIER TO MANAGE OVER TIME

COLOR CARE

COLOR CARE

Specially designed to enhanceand preserve intensity and vibrancy

of hair colour over time

Maximum performancewith only 3 products

LEAVE-IN SERUMExtraordinary ultra-light serum that seals cuticles and helps to prolong colour intensity and shine Protects hair from aggressive external agents such as heat sources and sunlight Contains UV filter Perfect for pre-styling on wet hair or as finishing on dry hair150ml bottle

SHAMPOOGently cleanses maintaining highlight intensity and shine day after day Eliminates alkaline residue from colour treatment and seals the cuticles500-1500 ml bottle

MASKRegenerates and intensely nourishes coloured hairHelps to prolong highlight intensity and keep hair shiny and soft500 - 1000 ml jar

An elixir of life at theheart of the formula

Goji BerriesOriginal from Tibet these

berries are consideredto be an elixir of life

Rich in vitamins sugarsminerals and proteinsthey help slow downoxidation to prolong

colour intensity

Colour still fresh

after month

Enhanced shine

+ 4 after just

one treatment

After 12 washes colour maintains over 85 of its intensity Average value calculated on results of instrumental test conducted on Yellow Color Permanent shades 5 and 8 with Yellow Color Care full treatmentInstrumental test conducted on Yellow Color Permanent shade 766 with Yellow Color Care full treatment compared to basic shampoo and conditioner treatment

Smart Education

Salon services

Available for download on the website

NUTRITIVE

NUTRITIVE

An explosionfor dry hair

MASKAN AMAZING BOMB EVEN FOR THE DRIEST HAIR

IN JUST A FEW MINUTES ITS RICH TEXTURE PROVIDES AN EXPLOSION OF NOURISHMENT

SOFTNESS AND SHINE

JAR 5001000 ML

SHAMPOOCLEANSES GENTLY NOURISHING

THE HAIR DAY AFTER DAY

BOTTLE 5001500 ML

LEAVE-IN CONDITIONERLIGHT LEAVE-IN CONDITIONER IDEAL FOR DETANGLING EVEN THE DRIEST HAIR FOR

LONG-LASTING MOISTURE

TUBE 250 ML

OILA PRECIOUS SERUM FULL OF NOURISHMENT AND SHINE

THAT CREATES A BARRIER ON THE HAIR PROTECTING

IT FROM HUMIDITY AND GIVING YOU EXTRAORDINARILY

NOURISHED AND SHINY HAIR

BOTTLE 125 ML

PRODUCT RANGE

Coconut OilAN OIL HIGHLY VALUED IN

BEAUTY TREATMENTS FOR ITS NOURISHING AND REGENERATING POWERS

THE PRESENCE OF EMOLLIENTSAND VITAMIN E MAKE IT PERFECT

FOR PROVIDING DEEP NOURISHMENTTO THE HAIR FIBER

Argan OilRENOWNED THE WORLD

OVER FOR ITS REVITALIZING PROPERTIES THIS OIL RICH IN OMEGA 3 OMEGA 6 AND VITAMIN E RESTORES THE HAIRrsquoS VITALITY

AND SILKINESS

A POWERFUL cocktail of nutrients

Incrediblysoft hair

+51AFTER JUST ONETREATMENT

+78ON DRY HAIR

+43ON WET HAIR

x 3

Visiblyimproved

brushability

Increasedshine

INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR COMPARING THE FULL YELLOW NUTRITIVE SERVICE WITH AN ORDINARY SHAMPOO INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR TREATED WITH YELLOW NUTRITIVE (SHAMPOO+MASK+LEAVE-IN CONDITIONER) COMPARED WITH UNTREATED HAIR COMPARED WITH HAIR NOT TREATED WITH YELLOW NUTRITIVE

REPAIR

The perfect energy boost for hair

REPAIR

REPAIR

YELLOWrsquoS NEW LINE FOR DAMAGED AND VERY DAMAGED HAIR IS PERFECT FOR

IN DEPTH REPAIR

PROTECTION DURING TECHNICAL SERVICES

PERSONALIZED CARE TREATMENTS

12

3

ENERGY DIRECTLY FROM nature

THANKS TO THEIR LOW MOLECULAR WEIGHT THEY PENETRATE DEEP INTO THE LAYERS OF THE HAIR FIBER AND INTERACT WITH THE KERATIN IN YOUR HAIR TO CREATE NEW BONDS

WITH FATTY ACIDS THAT WORK ON THE LIPID STRUCTURE TO PROVIDE NUTRITION

AND SEAL THE CUTICLE

Cocoa Butter

Almond Proteins

THIS HIGH-PERFORMING COMBINATION PROVIDES STRENGTH VITALITY AND PROTECTION TO YOUR HAIR

Internal restructuring

External repair

PRODUCT RANGE

86 STRONGER HAIR AFTER THE FIRST TREATMENT

SHAMPOO THE FIRST STEP TOWARDS HAVING

STRONG AND FLEXIBLE HAIRAS IT CLEANSES GENTLY IT GIVES YOUR

HAIR A HEALTHY AND VITAL LOOK

FOR SALON AND AT HOME USE

5001500 ML BOTTLE

ADAPTS TO BOTH ALKALINE AND ACIDIC ENVIRONMENTS

TO PROTECT YOUR HAIR DURING TECHNICAL SERVICES AND FOR

PERSONALIZED CARE TREATMENTS

HERE IS HOW

CONDITIONERVERSATILE PLIABLE TEXTURE CREAM WITH

MULTIUSE BENEFITS USE IT AS A RINSE PERFECT FOR THIN HAIR THAT NEEDS REPAIR

WITHOUT BEING WEIGHED DOWN USE IT AS A LEAVE-IN EXCELLENT FOR NORMAL ANDOR

THICK HAIR THAT NEEDS REPAIR OVER 24 HOURS

FOR SALON AND AT HOME USE

500 ML BOTTLE

MASKSUBSTANTIAL FORMULA FOR IN DEPTH REPAIR FROM INSIDE OUT REPAIRS THE FIBRE AND SEALS THE CUTICLE YOUR HAIR LOOKS VITAL EASIER TO UNTANGLE AND LUMINOUS

FOR SALON AND AT HOME USE

5001000 ML JAR

BOND HEROSUPER CONCENTRATED BOOSTER WITH ACTIVE INGREDIENTS FORA DEEP RECONSTRUCTION OF DAMAGED HAIR

FOR SALON USE ONLY

100 ML BOTTLE

Eg 5 ml BOND HERO + 30 ml MASK

16MIXING RATIO

Eg 10 ml BOND HERO + 60 ml YELLOW COLOuR

BLEACHING

COLOURING

SMOOTHING

Personalization AND Protection

INTENSE RECONSTRUCTION

COLOUR PROTECTION

NOURISHMENT

PERFECTLY SMOOTH HAIR WITH NO FRIZZ

16MIXING RATIO

IDEAL FOR COOL BLONDESBLEACHED WHITE OR

GREY HAIR

SILVER

hellipProvide the cool tonesthat your clients are looking for

Nature IS OUR SECRET laquodouble weaponraquo AGAINST BRASSY UNDERTONES

Accedilaiacute BerriesTHIS SUPERFOOD WITH AN INTENSE PURPLE COLORA COMPLEMENTARY COLOR OF YELLOW TONES ACTSMORE INTERNALLY ON THE CAUSES LEADING TO HAIRYELLOWING

Rose of JerichoUSED IN HOUSES TO FIGHT UNPLEASANT ODORS AND SMOKE

FOR HAIR IT CREATES AN EXTERNAL SHIELDTO PROTECT FROM YELLOWING CAUSED

BY DAILY POLLUTION

3 products FOR ICY RESULTS

SHAMPOOWHILE IT CLEANSES ITS VIOLET PIGMENTREMOVES THE YELLOWORANGE TONESRESTORING THE DESIRED COLOUR TO THE

HAIR USE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

CONDITIONERIT GIVES EXTREME SOFTNESS TO THE HAIR WHILEITS VIOLET PIGMENT REMOVES THE YELLOWORANGE TONES RESTORING THE DESIRED COLOURUSE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

PURE SILVER

ULTRA CONCENTRATED VIOLETASH PIGMENT THAT PERFECTLY NEUTRALIZESTHE MOST RESISTANT BRASSY TONES USE DURING SALON SERVICES FOR CUSTOMIZED RESULTS

LETrsquoS DISCOVERhellip

FOR SALON USE ONLY

100 ML BOTTLE

IMPROVE AND CUSTOMIZE CARE SERVICES

MIXING RATIO 110 1 ML PURE SILVER + 10 ML SHAMPOOCONDITIONERMASKS

gt

gtgtgtgt

INTENSENEUTRALIZATION

COLORPROTECTION

INTENSERECONSTRUCTION

NOURISHMENT

PERFECTLY SMOOTHHAIR WITH NO FRIZZ

PURESILVER

TONING CARE SERVICE

ENRICHED TECHNICAL SERVICES

MIXING RATIO8 ML PURE SILVER + 60 ML COLOUR

COLOURING

PURESILVER

TONING COLOR

SERVICE

MIXING RATIO 1106 ML PURE SILVER + 60 ML SMOOTHING MOUSSE

SMOOTHING

Pure Silver WIDENS SALON SERVICES

EASY LONG

VOGUEIT 2018

There is a dream called long hair

32 OF WOMEN

ARE CONSTANTLY HUNTING FOR PRODUCTS THAT STIMULATEGROWTH

MANY WOMEN HAVE THE FEELING

THAT THEIR HAIR STOPS

GROWING AT A CERTAIN POINT

HELPIt just wonrsquot grow

any more than thisrdquo

ldquo

FROM ALFAPARF GROUP RESEARCH

COMES A NEW INNOVATIVE LINE DEDICATED TO HELPING YOURCUSTOMERS

EASY LONG

Having the long hair of your dreams has never been easier

A natural secret THATCOMES FROM THE SEA

Tahitian SeaweedFROM THE POLYNESIAN SEA AN ACTIVE

INGREDIENT RICH IN MINERALS VITAMINS CAROTENOIDS PROTEINS

AND POLYUNSATURATED FATTY ACIDS

OUR TAHITIAN ALGAE IS CULTIVATED IN CLOSED PHOTOBIOREACTORS

- IN CONTROLLED AND STABLE CONDITIONS

- IN AN ENVIRONMENTALLY FRIENDLY WAY

MULTI-ACTION total success

Tested Results

UP TO 44MORE GROWTH

IN 4 WEEKS

From the folliclehellipTAHITIAN ALGAE STIMULATES

LOCALISED CELL MULTIPLICATION IN THE FOLLICLE REGION

PROMOTING FASTER HAIR GROWTH

hellipto the endsTHE ALGAE HELPSTO MAKE

YOUR HAIRMOREVIBRANT AND

DENSE WITH ASTRONGERAPPEARANCE

A VERY SMALL LINE FOR

very long hair

THE SIZES ALLOW UP TO 2 MONTHS OF TREATMENT

SHAMPOO

IT GENTLYCLEANSES

AND STARTS ACTING

ON THE FOLLICLE

500 ML BOTTLE

TONICIT ACTIVATES THE

FOLLICLE AND CREATES OPTIMAL CONDITIONS FOR

FASTER HAIR GROWTH

USE IT EVERY DAY FORMAXIMUM

EFFECTIVENESS125 ML BOTTLE

CONDITIONER

IT WORKS TO STRENGTHEN AND

NOURISH LENGTHS

AND ENDS FOR THE HAIR WELL-

BEING

500 ML BOTTLE

STAR

INTENSIVE SHINE SERUM LEAVE-IN SHINE INFUSION

INSTANT SHINE TO EVERY WOMENrsquoS HAIR

THE SECRETS OF

PEARL POWDER

Rich in vitamins minerals andamino acids this ancient extract

stimulates the formation of keratin helping to restore damaged areas

ARGAN OIL

A valuable plant extractthat smooths the surface

of the hair making itshiny and vibrant

ALOETRIX

An exclusive complexcontaining Aloe Vera

Wheat Germ and UV Filterfor soft and silky hair

STYLE

Hair that always looks good with style and energy

MATTE PASTE ndash SHINE WAX ndash GEL ndashSTRONG HAIRSPRAY ndash EXTRA STRONG HAIRSPRAY ndash CURL amp MOLD ACTIVATOR

STYLE

An incredibly complete formula

with an energy source directly from nature

Green CoffeeItrsquos a fantastic natural ally for our hairrsquos vitality thanks to its energizing andprotective properties Its oil rich in Omega 6 fatty acids and Vitamin Ehelps to protect the hair from dehydration preventing itsimpoverishment

AloetrixAn extraordinary complex containing

Aloe Vera and Wheat Proteins that helpsmake the hair soft and silky

COSMETICEFFECT OF HAIR

+135

HYDRATION

Enhanced

Average value measured after five treatments with Yellow Style products After rinsing hair combability is improved Instrumental test conducted on Yellow Style Curl amp Mold Activator

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 4: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

ALFAPARF GROUP

Quality assurance

Strong know-how

Cocoa Butter

precious natural

ingredientsin each formula

Smart and effectiveYellowlsquos super heroes

designed to simplify the salonrsquos lifeFor ENDLESS and CUSTOMIZED in salon services

BOND HEROReconstructive and protective booster

TONE-ON-TONE CREATORFrom permanent to

tone-on-tone color

PURE SILVERAshviolet concentrated booster

to neutralise brassy tone

BIGGER SIZES amp AMAZING PRIZES

Bottle 500ml Bottle 1500ml

Tub 500ml Tub 1000ml

Tube 100 ml

excellent price-quality ratio

Tub 500 gr

TECHNICAL portfolio

PERMANENT COLOUR TONE-ON-TONE CREATOR

BLEACH LISS KERATIN SMOOTHING TREATMENT

An Italian heartwith a passion for colour

COLOUR

THE product range YELLOW COLOUR

PEROXIDE

74 SHADESTUBE 100 ML

BOTTLE 1000 ML150 MLVOLUMES 5-15 10-3 20-6

30-9 40-12

PROTECTIVE OILTHE ALLY IN CASE

OF DAMAGED HAIRAND SENSITIVE SCALP

AN EXTRAORDINARY DOUBLE ACTION SERUMFOR COLORING AND DECOLORING TREATMENTS

DIRECTLY APPLIED TO THE SKIN PROTECTING AND SOOTHING GIVING AN IMMEDIATE SENSE OF COMFORT

MIXED WITH CREAM IT HELPS TO PROTECT THE HAIR FIBER WITH NO IMPACT ON THE COLORING OR DECOLORING PERFORMANCE

6 X 13 ML VIALS

Mixing ratio 115 Mixing ratio (for Energy Series) 12

How to use

OUR coloUr formula

AloetrixAN EXTRAORDINARY COMBINATION

BASED ON ALOE VERA WHEAT PROTEINAND UV FILTERS FOR HAIR THAT ISSOFT AND SILKY TO THE TOUCH

Argan OilAN EXTRAORDINARY ELIXIR OF BEAUTY USED AS A BASIC COMPONENT FOR COSMETIC TREATMENTS BY WOMEN

THROUGHOUT THE WORLDFOR INCREDIBLY LUMINOUS AND SHINY HAIR

we respect the hairFIBER USING

ONLY A SMALL ALKALINE AGENT CONTENT IN OUR

COLOuRS

APPLICATION TESTS ON MODELS AFTER 12 SHAMPOOS YELLOW COLOR KEEPS UP TO 80 OF COLOR INTENSITY MORE THAN THE MAIN COMPETITOR INSTRUMENTAL TEST ON OUR RED SHADE 566 HAIR TREATED WITH YELLOW COLOR GAINS UP TO +106 MORE SHINE THAN THE MAIN COMPETITOR INSTRUMENTAL TEST ON RED SHADE 566

IMPROVED COMBABILITY MEASURED ON DAMAGED HAIR AFTER 3 TREATMENTS WITH YELLOW 566

OUR performance

COMBABILITY THAT IMPROVES PROGRESSIVELY AFTER EACH

COLOR TREATMENT

OUR shades

BrownsWHAT IS MORE CHIC THAN A BEAUTIFUL BRUNETTE

ALL OUR SHADES FROM THE WARMESTAND VELVETY HIGHLIGHTS

TO THE COOLEST AND ASHY ONES

SERIES SAND middot BROWNS middot ICED BROWNS middot CHOCOLATECOMPLETELY NEW 832637737

Rich NaturalsABSOLUTELY PERFECT FOR COVERING WHITEGREY HAIR INCREDIBLY RICH

AND VIBRANT WHEN USED ALONE

ALL THE VERSATILITY THAT HAIR STYLISTS NEEDIN OUR NEW RICH NATURALS SERIES

Rich Cool NaturalsAN EXCELLENT BALANCE OF COLORS ALL WITH BLUE BASE GIVING SHADES AN ICY POWER FOR ULTRA-NATURAL AND SUPER-COOL RESULTS WITH A

DEEP SOUL

4 COOL - 5 COOL - 6 COOL - 7 COOL - 8 COOL - 9 COOL

BlondesSOME WANT IT GOLDEN SOME WANT IT ABSOLUTELY COOL

THE WORLD OF BLONDES IS DEFINITELY THE MOST CONTROVERSIALTO PLEASE ALL YOUR CLIENTS WE HAVE SELECTED OUR MOST BEAUTIFUL SHADES

FROM WARM HONEY TO GOLDEN AND BEIGE

SERIES GOLD middot BEIGECOMPLETELY NEW 813

Energy seriesA REALLY SPECIAL SERIES THAT COMBINES ALL THE ENERGY OF

THE LIGHTENING POWER WITH A NEUTRALISING EFFECTIDEAL TO RESOLVE THE MOST DIFFICULT SITUATIONS

COMPLETELY NEW 1121

CoolsNO MORE COPPER AND YELLOW HIGHLIGHTS IN THE HAIR

OUR COOL SHADES - WITH DIFFERENT INTENSITY ndash MEANINGTO SAY GOODBYE TO UNWANTED RESIDUES

AND CAN VERY SIMPLY GET EXTRA NATURAL RESULTS

SERIES ASH middot INTENSE ASH middot PEARL middot BLUE BLACKCOMPLETELY NEW 91101611711

RedsWHETHER ITrsquoS A LIFE CHOICE OR AN IMPULSIVE DESIRE

THE IMPORTANCE IS THERE ARE NO LIMITS

ALL OUR INCREDIBLE REDSTODAY EVEN HOTTER AND MORE ORIGINAL

SERIES REDS middot SUPER REDS middotPURPLE REDS middot

COPPER middot MAHOGANY COMPLETELY NEW 466S566S666S526626

TONE-ON-TONECREATOR

The revolution oftone-on-tone colour

Tone-on-tone COLOUR

Tone-on-Tone Creator

A SMART ADDITIVE THATWHEN ADDED TO YELLOW PERMANENT COLOUR

ACTS BY TARGETING THE ALKALINITY OF THE COLOUR CREAM

REDUCING ITS PH LEVEL AND TRANSFORMING IT INTO A TRUE

TONE-ON-TONE COLOURIT ALSO CARRIES OUT A

REMINERALIZING ACTION

THE SECRET gentleness AT THE CORE OF THE formula

Italian Citrus FruitsPERFECTLY BALANCED IN THE FORMULA

THE EXCLUSIVE COMPLEX OF ALPHA HYDROXYACIDS CONTAINED AT THE HEART OF THE

BEST ITALIAN CITRUS FRUITS REDUCESSIGNIFICANTLY THE PH LEVEL OF THE COLOUR

IN THIS WAY THE CUTICLES REMAIN MORECLOSED AND PRESERVE THE EXTERNAL

STRUCTURE OF THE HAIR

CristalsMINERAL GEMS WHICH PROVIDE THE HAIR WITH A STRONG RECHARGE OF

MINERALS

Shake the bottleto free its magic

INSTRUMENTAL TESTS MADE ON HAIR TREATED WITH YELLOW COLOR 71 + TONE-ON-TONE CREATOR COMPARED TO THE SAME SHADE OF MARKET COMPETITORSINSTRUMENTAL TESTS MADE ON YELLOW COLOR 71 + TONE-ON-TONE CREATOR COMPARED TO NON TREATED HAIR

Very easy TO USE

WHEN COLORING NATURAL HAIR ADD YELLOW TONE-ON-TONE CREATOR IN AN EQUAL QUANTITY TO HALF THE QUANTITY OF THE COLOR(IE 50 ML YELLOW COLOR + 100 ML YELLOW PEROXIDE 5 VOL + 25 ML YELLOW TONE-ON-TONE CREATOR) TO AVOID ALTERING THE NATURAL BASE 1000 ML AND 120 ML FOR BRAZIL ARGENTINA COLOMBIA CHILE AND PERUgrave

+ +

COLOUR PEROXIDE 5 VOL1000 ML

TONE-ON-TONE CREATOR100 ML

101

12 PEROXIDE WITH 5 VOLUMES PERFECT TO DEVELOP THE COLOUR AND ENSURE AN

EXCELLENT NEUTRALIZATION

bull MIXING RATIOCOLOUR ndash PEROXIDE gt 12

bull MIXING RATIOCOLOUR ndash TONE-ON-TONE CREATOR gt 101

EXAMPLE 50 ML YELLOW COLOUR + 100 ML YELLOW PEROXIDE + 5 ML YELLOW TONE-ON-TONE CREATOR

Many benefits COMPARED TO A TRADITIONAL tone-on-tone

bull 1 product only = 74 colour optionsbull ZERO STOCK LESS COST FOR STOCK

bull WIDER RANGE A HIGHER NUMBER OF COLOURS THAN THE AVERAGE OF TONE-ON-TONE COLOURS ON THE MARKET

bull CONSISTENCY OF TONE WHEN YOU HAVE TO MATCHTHE COLOR SAME COLOUR CHART

bull Higher concentration of colouring dyesIN YELLOW COLOUR

bull NEUTRALIZATION UP TO 3 TIMES BETTER

bull 100 GRAY HAIR COVERAGE

bull PH significantly lowerTHAN MANY OTHER TONE-ON-TONE COLOURS ON THE MARKET

bull AMPLIFIED COSMETICITY

VS A NORMAL TONE-ON-TONE INSTRUMENTAL TEST MADE ON THE SHADES 71 AND 1021 COMPARING YELLOW COLOR + TONE-ON-TONE CREATOR WITH THE SAME SHADES OF THE MARKET COMPETITORS APPLICATION TESTS ON MODEL INSTRUMENTAL TEST MADE ON SHADES 71 AND 1021

make the ordinaryextraordinary

BLEACH

QuinoaSUPERFOOD RICH IN ESSENTIAL AMINO ACIDS

AND CATIONIC AMINO ACIDS WHICH HAVE

AFFINITY TO THE STRUCTURE OF THE HAIR

HELPSTO PRESERVE THE KERATIN CHAINS AND

TO PROTECT THE HAIR FIBER

AloetrixHELPS COSMETICALLY TREATED

HAIR FEEL SMOOTH AND SILKY

7 LEVELBLUE NON-VOLATILE POWDER ENRICHED WITH SPECIAL PIGMENTS

IDEAL FOR COUNTERACTING UNWANTED YELLOWORANGE TONES

RECOMMENDED FOR APPLICATION ON SCALP

PERFECT FOR USE AS A COLOUR-REMOVAL WASH AND FOR TOTAL

DECOLOURING

9 LEVELEXTREME BLEACHING FOR THE MOST DETERMINED BLONDES

WHITE NON-VOLATILE POWDER FOR BETTER VISIBILITY OF THE

BLEACHING BASE

Using our bleaching powder

THE product range

12 X 20 g SACHET BOXIDEAL QUANTITY FOR PARTIALBLEACHING JOBS

BLEACHINGPOWDER7 LEVELS

500 g CANISTER

BLEACHINGPOWDER9 LEVELS

500 g CANISTER

12 X 50 g SACHET BOXIDEAL QUANTITY FOR BLEACHINGTREATMENTS ON MEDIUM-LENGTH HAIR

LISS

Keratin SmoothingTreatment

PROGRESSIVE SMOOTHING TREATMENT MOUSSE

SMOOTH AND TAMED HAIR WITH NO FRIZZY EFFECT UP TO 2-3 MONTHS

1

2

4

3FOR ALL HAIR TYPES

HANDY DISPENSER FOR QUICK AND EASY APPLICATION

COMPLETELY SAFE FOR THE PROFESSIONAL AND THE CLIENT

DEPENDING ON THE HAIR TYPE

MAXIMUM PERFORMANCE IN A CONVENIENT kitA MOUSSE FORMULA

READY TO BE USED FOR INSTANT AND EASY APPLICATION

ON HAIR

FROM 2 TO 3 APPLICATIONS DEPENDING ON THE HAIR TYPE

STEP 1SHAMPOOCLEANSES AND DETANGLES THE HAIR PERFECTLY HELPS OPEN UP THE CUTICLES TO BETTER PREPARE THE HAIR FOR THE STRAIGHTENING TREATMENT

60 ML BOTTLE

STEP 3MASKNOURISHES THE HAIR INTENSELY LEAVING IT NATURALLY SOFT AND SILKY

75 ML TUBE

STEP 2SMOOTHING MOUSSETEMPORARILY RESHAPES THE ARRANGEMENT OF THE KERATIN CHAINS WITHOUT BREAKING THE DISULFIDE BONDS ALLOWING THE HAIR TO GRADUALLY TAKE ON THE SMOOTH SHAPE

150 ML BOTTLE

THE ingredients OF PERFECT LONG-LASTING SMOOTHNESS

GlyoxylicAcid

A STRAIGHTENING ACTIVE INGREDIENT THAT DOES NOT BREAK THE KERATIN

FIBERS BUT RESHAPES THEM GIVING THE HAIR A SMOOTH APPEARANCE WITH A

SEMI-PERMANENT EFFECT

KeraNutritiveComplex

A UNIQUE COMPLEX CONTAINING 3 ACTIVE INGREDIENTS THAT TAKE

CARE OF THE COSMETIC HAIR

KeratinHELPS TO KEEP THE HAIR FIBER AGILE AND PROTECTED FROM EXTERNAL STRESSES

Murumuru Butter and Babassu OilAN EXTRAORDINARY BLEND THAT NOURISHES DEEP DOWN AND BRIGHTENS THE HAIR HELPING TO REDUCE FRIZZ

AloetrixAN EXCLUSIVE COMPLEX CONTAINING ALOE VERA WHEAT GERM AND UV FILTER FOR SOFT AND SILKY HAIR

PROTEIN THAT REPRESENTS ABOUT 90 OF THE HAIR STRUCTURE

1 KIT 2 methods OF APPLICATION

SMART EDUCATION

Available for download on the website

Step-by-step brochureA PRACTICAL TOOL TO GUIDE YOU DURING THE SERVICES Step-by-step video tutorial

SIMPLE AND CLEAR TO INTRODUCE THE TWO TREATMENT METHODS

AVAILABLE ON OUR YOUTUBE YELLOW PROFESSIONAL CHANNEL

CARE portfolio

NUTRITIVELISS

STAR

COLOR CARE

REPAIR SILVER

EASY LONG

LISS

LISS

Frizzrsquos enemyYour new best friendTHE NEW LINE YELLOW LISS IS DEDICATED

TO FRIZZY AND UNMANAGEABLE HAIRTHAT NEEDS EXTRA HELP TO ACHIEVE

PERFECT LONG-LASTING SMOOTHNESS EVEN IN EXTREME CONDITIONS

IDEAL FOR WAVYNATURALLY STRAIGHT

OR CHEMICALLY STRAIGHTENED HAIR

SHAMPOOITS FORMULA GENTLY CLEANSES

AND TAMES EVEN THE MOSTUNRULY HAIR

500 ML BOTTLE

MASKA CONCENTRATE OF ACTIVE INGREDIENTS WITH

SMOOTHING AND TAMING PROPERTIESWHICH VERY FRIZZY AND REBELLIOUS HAIR WILL NOT

BE ABLE TO RESIST TOITS DENSE TEXTURE EMBRACES AND DEEPLY

NOURISHES THE HAIR FIBER

500 ML JAR

MULTI-BENEFITTHE PRODUCT YOUR HAIR CAN NO LONGER DO WITHOUT

A LIGHTWEIGHT LEAVE-IN SERUM WHICH GIVES THE HAIR 10 BENEFITS IN A SINGLE PRODUCT THERMAL PROTECTION ANTI-FRIZZ ANTI-HUMIDITY DETANGLING ACTION UV PROTECTION TAMING EFFECT ANTI-STATIC EFFECT PREVENTS SPLIT ENDS HELPS TO SEAL

THE CUTICLE AND GIVES SHINE

150 ML BOTTLE

hellipFOR TRULY spectacular hair

CONDITIONERA VALUABLE TOOL TO TAME FRIZZY

AND REBELLIOUS HAIRITS DELICATE TEXTURE SOFTENS AND

SMOOTHENS THE SURFACE OF THE HAIRWITHOUT WEIGHING IT DOWN

SUITABLE FOR DAILY USE

500 ML BOTTLE

Perfectly smooth hair IN JUST A FEW SIMPLE STEPS

OUR recipe

Keratin-HTHIGH TECHNOLOGY KERATIN ENHANCED IN LABORATORYFOR THE SMART SIMULATION OF THE HAIRrsquoS NATURALKERATIN AND ABLE TO INTERCEPT THE MOST DAMAGEDAREAS AND REPAIR THEM FOR HAIR THAT APPEARS HEALTHYAND WITHOUT IMPERFECTIONS

Amaranth OilESPECIALLY RICH IN EMOLLIENTS PROTEINS MINERAL SALTS AND VITAMIN E THIS OIL BESIDES PROVIDING DEEP NOURISHMENT COATS THE HAIR IN A THIN BUT STRONGBARRIER THAT HINDERS THE PENETRATION OF HUMIDITY INSIDE THE HAIR STEM FOR LONG-LASTING PROTECTION

RESULT

hellipFOR complete control OF UNRULY HAIR

Say goodbye to frizzy

hair Drastic reductionin volume

FROM THE VERYFIRST TREATMENT

Perfectlymanageable

hair

UP TO

4 daysEVEN IN

CONDITIONS OF EXTREME HUMIDITY

(70-80) -42IN VOLUME AS COMPAREDTO A BASIC TREATMENT

WHEN USED REGULARLYIT CREATES

longer lastingsmoothness

and silkiness

FROM VERY FIRST USE THE YELLOW LISS TREATMENT (SHAMPOO+MASK+MULTI-BENEFIT) REDUCES FRIZZ BY 75 AS COMPARED TO USING AN ORDINARY SHAMPOO AFTER 4 DAYS THERE IS STILL 42 LESS FRIZZINSTRUMENTAL TESTS CONDUCTED AT 22-25degC WITH RELATIVE HUMIDITY (RH) OF 70-80 THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) AS COMPARED TO AN ORDINARY SHAMPOO VISIBLY REDUCES UNWANTED VOLUME TREATMENT AFTER TREATMENT THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) MAKES THE HAIR SMOOTHER AND EASIER TO MANAGE OVER TIME

COLOR CARE

COLOR CARE

Specially designed to enhanceand preserve intensity and vibrancy

of hair colour over time

Maximum performancewith only 3 products

LEAVE-IN SERUMExtraordinary ultra-light serum that seals cuticles and helps to prolong colour intensity and shine Protects hair from aggressive external agents such as heat sources and sunlight Contains UV filter Perfect for pre-styling on wet hair or as finishing on dry hair150ml bottle

SHAMPOOGently cleanses maintaining highlight intensity and shine day after day Eliminates alkaline residue from colour treatment and seals the cuticles500-1500 ml bottle

MASKRegenerates and intensely nourishes coloured hairHelps to prolong highlight intensity and keep hair shiny and soft500 - 1000 ml jar

An elixir of life at theheart of the formula

Goji BerriesOriginal from Tibet these

berries are consideredto be an elixir of life

Rich in vitamins sugarsminerals and proteinsthey help slow downoxidation to prolong

colour intensity

Colour still fresh

after month

Enhanced shine

+ 4 after just

one treatment

After 12 washes colour maintains over 85 of its intensity Average value calculated on results of instrumental test conducted on Yellow Color Permanent shades 5 and 8 with Yellow Color Care full treatmentInstrumental test conducted on Yellow Color Permanent shade 766 with Yellow Color Care full treatment compared to basic shampoo and conditioner treatment

Smart Education

Salon services

Available for download on the website

NUTRITIVE

NUTRITIVE

An explosionfor dry hair

MASKAN AMAZING BOMB EVEN FOR THE DRIEST HAIR

IN JUST A FEW MINUTES ITS RICH TEXTURE PROVIDES AN EXPLOSION OF NOURISHMENT

SOFTNESS AND SHINE

JAR 5001000 ML

SHAMPOOCLEANSES GENTLY NOURISHING

THE HAIR DAY AFTER DAY

BOTTLE 5001500 ML

LEAVE-IN CONDITIONERLIGHT LEAVE-IN CONDITIONER IDEAL FOR DETANGLING EVEN THE DRIEST HAIR FOR

LONG-LASTING MOISTURE

TUBE 250 ML

OILA PRECIOUS SERUM FULL OF NOURISHMENT AND SHINE

THAT CREATES A BARRIER ON THE HAIR PROTECTING

IT FROM HUMIDITY AND GIVING YOU EXTRAORDINARILY

NOURISHED AND SHINY HAIR

BOTTLE 125 ML

PRODUCT RANGE

Coconut OilAN OIL HIGHLY VALUED IN

BEAUTY TREATMENTS FOR ITS NOURISHING AND REGENERATING POWERS

THE PRESENCE OF EMOLLIENTSAND VITAMIN E MAKE IT PERFECT

FOR PROVIDING DEEP NOURISHMENTTO THE HAIR FIBER

Argan OilRENOWNED THE WORLD

OVER FOR ITS REVITALIZING PROPERTIES THIS OIL RICH IN OMEGA 3 OMEGA 6 AND VITAMIN E RESTORES THE HAIRrsquoS VITALITY

AND SILKINESS

A POWERFUL cocktail of nutrients

Incrediblysoft hair

+51AFTER JUST ONETREATMENT

+78ON DRY HAIR

+43ON WET HAIR

x 3

Visiblyimproved

brushability

Increasedshine

INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR COMPARING THE FULL YELLOW NUTRITIVE SERVICE WITH AN ORDINARY SHAMPOO INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR TREATED WITH YELLOW NUTRITIVE (SHAMPOO+MASK+LEAVE-IN CONDITIONER) COMPARED WITH UNTREATED HAIR COMPARED WITH HAIR NOT TREATED WITH YELLOW NUTRITIVE

REPAIR

The perfect energy boost for hair

REPAIR

REPAIR

YELLOWrsquoS NEW LINE FOR DAMAGED AND VERY DAMAGED HAIR IS PERFECT FOR

IN DEPTH REPAIR

PROTECTION DURING TECHNICAL SERVICES

PERSONALIZED CARE TREATMENTS

12

3

ENERGY DIRECTLY FROM nature

THANKS TO THEIR LOW MOLECULAR WEIGHT THEY PENETRATE DEEP INTO THE LAYERS OF THE HAIR FIBER AND INTERACT WITH THE KERATIN IN YOUR HAIR TO CREATE NEW BONDS

WITH FATTY ACIDS THAT WORK ON THE LIPID STRUCTURE TO PROVIDE NUTRITION

AND SEAL THE CUTICLE

Cocoa Butter

Almond Proteins

THIS HIGH-PERFORMING COMBINATION PROVIDES STRENGTH VITALITY AND PROTECTION TO YOUR HAIR

Internal restructuring

External repair

PRODUCT RANGE

86 STRONGER HAIR AFTER THE FIRST TREATMENT

SHAMPOO THE FIRST STEP TOWARDS HAVING

STRONG AND FLEXIBLE HAIRAS IT CLEANSES GENTLY IT GIVES YOUR

HAIR A HEALTHY AND VITAL LOOK

FOR SALON AND AT HOME USE

5001500 ML BOTTLE

ADAPTS TO BOTH ALKALINE AND ACIDIC ENVIRONMENTS

TO PROTECT YOUR HAIR DURING TECHNICAL SERVICES AND FOR

PERSONALIZED CARE TREATMENTS

HERE IS HOW

CONDITIONERVERSATILE PLIABLE TEXTURE CREAM WITH

MULTIUSE BENEFITS USE IT AS A RINSE PERFECT FOR THIN HAIR THAT NEEDS REPAIR

WITHOUT BEING WEIGHED DOWN USE IT AS A LEAVE-IN EXCELLENT FOR NORMAL ANDOR

THICK HAIR THAT NEEDS REPAIR OVER 24 HOURS

FOR SALON AND AT HOME USE

500 ML BOTTLE

MASKSUBSTANTIAL FORMULA FOR IN DEPTH REPAIR FROM INSIDE OUT REPAIRS THE FIBRE AND SEALS THE CUTICLE YOUR HAIR LOOKS VITAL EASIER TO UNTANGLE AND LUMINOUS

FOR SALON AND AT HOME USE

5001000 ML JAR

BOND HEROSUPER CONCENTRATED BOOSTER WITH ACTIVE INGREDIENTS FORA DEEP RECONSTRUCTION OF DAMAGED HAIR

FOR SALON USE ONLY

100 ML BOTTLE

Eg 5 ml BOND HERO + 30 ml MASK

16MIXING RATIO

Eg 10 ml BOND HERO + 60 ml YELLOW COLOuR

BLEACHING

COLOURING

SMOOTHING

Personalization AND Protection

INTENSE RECONSTRUCTION

COLOUR PROTECTION

NOURISHMENT

PERFECTLY SMOOTH HAIR WITH NO FRIZZ

16MIXING RATIO

IDEAL FOR COOL BLONDESBLEACHED WHITE OR

GREY HAIR

SILVER

hellipProvide the cool tonesthat your clients are looking for

Nature IS OUR SECRET laquodouble weaponraquo AGAINST BRASSY UNDERTONES

Accedilaiacute BerriesTHIS SUPERFOOD WITH AN INTENSE PURPLE COLORA COMPLEMENTARY COLOR OF YELLOW TONES ACTSMORE INTERNALLY ON THE CAUSES LEADING TO HAIRYELLOWING

Rose of JerichoUSED IN HOUSES TO FIGHT UNPLEASANT ODORS AND SMOKE

FOR HAIR IT CREATES AN EXTERNAL SHIELDTO PROTECT FROM YELLOWING CAUSED

BY DAILY POLLUTION

3 products FOR ICY RESULTS

SHAMPOOWHILE IT CLEANSES ITS VIOLET PIGMENTREMOVES THE YELLOWORANGE TONESRESTORING THE DESIRED COLOUR TO THE

HAIR USE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

CONDITIONERIT GIVES EXTREME SOFTNESS TO THE HAIR WHILEITS VIOLET PIGMENT REMOVES THE YELLOWORANGE TONES RESTORING THE DESIRED COLOURUSE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

PURE SILVER

ULTRA CONCENTRATED VIOLETASH PIGMENT THAT PERFECTLY NEUTRALIZESTHE MOST RESISTANT BRASSY TONES USE DURING SALON SERVICES FOR CUSTOMIZED RESULTS

LETrsquoS DISCOVERhellip

FOR SALON USE ONLY

100 ML BOTTLE

IMPROVE AND CUSTOMIZE CARE SERVICES

MIXING RATIO 110 1 ML PURE SILVER + 10 ML SHAMPOOCONDITIONERMASKS

gt

gtgtgtgt

INTENSENEUTRALIZATION

COLORPROTECTION

INTENSERECONSTRUCTION

NOURISHMENT

PERFECTLY SMOOTHHAIR WITH NO FRIZZ

PURESILVER

TONING CARE SERVICE

ENRICHED TECHNICAL SERVICES

MIXING RATIO8 ML PURE SILVER + 60 ML COLOUR

COLOURING

PURESILVER

TONING COLOR

SERVICE

MIXING RATIO 1106 ML PURE SILVER + 60 ML SMOOTHING MOUSSE

SMOOTHING

Pure Silver WIDENS SALON SERVICES

EASY LONG

VOGUEIT 2018

There is a dream called long hair

32 OF WOMEN

ARE CONSTANTLY HUNTING FOR PRODUCTS THAT STIMULATEGROWTH

MANY WOMEN HAVE THE FEELING

THAT THEIR HAIR STOPS

GROWING AT A CERTAIN POINT

HELPIt just wonrsquot grow

any more than thisrdquo

ldquo

FROM ALFAPARF GROUP RESEARCH

COMES A NEW INNOVATIVE LINE DEDICATED TO HELPING YOURCUSTOMERS

EASY LONG

Having the long hair of your dreams has never been easier

A natural secret THATCOMES FROM THE SEA

Tahitian SeaweedFROM THE POLYNESIAN SEA AN ACTIVE

INGREDIENT RICH IN MINERALS VITAMINS CAROTENOIDS PROTEINS

AND POLYUNSATURATED FATTY ACIDS

OUR TAHITIAN ALGAE IS CULTIVATED IN CLOSED PHOTOBIOREACTORS

- IN CONTROLLED AND STABLE CONDITIONS

- IN AN ENVIRONMENTALLY FRIENDLY WAY

MULTI-ACTION total success

Tested Results

UP TO 44MORE GROWTH

IN 4 WEEKS

From the folliclehellipTAHITIAN ALGAE STIMULATES

LOCALISED CELL MULTIPLICATION IN THE FOLLICLE REGION

PROMOTING FASTER HAIR GROWTH

hellipto the endsTHE ALGAE HELPSTO MAKE

YOUR HAIRMOREVIBRANT AND

DENSE WITH ASTRONGERAPPEARANCE

A VERY SMALL LINE FOR

very long hair

THE SIZES ALLOW UP TO 2 MONTHS OF TREATMENT

SHAMPOO

IT GENTLYCLEANSES

AND STARTS ACTING

ON THE FOLLICLE

500 ML BOTTLE

TONICIT ACTIVATES THE

FOLLICLE AND CREATES OPTIMAL CONDITIONS FOR

FASTER HAIR GROWTH

USE IT EVERY DAY FORMAXIMUM

EFFECTIVENESS125 ML BOTTLE

CONDITIONER

IT WORKS TO STRENGTHEN AND

NOURISH LENGTHS

AND ENDS FOR THE HAIR WELL-

BEING

500 ML BOTTLE

STAR

INTENSIVE SHINE SERUM LEAVE-IN SHINE INFUSION

INSTANT SHINE TO EVERY WOMENrsquoS HAIR

THE SECRETS OF

PEARL POWDER

Rich in vitamins minerals andamino acids this ancient extract

stimulates the formation of keratin helping to restore damaged areas

ARGAN OIL

A valuable plant extractthat smooths the surface

of the hair making itshiny and vibrant

ALOETRIX

An exclusive complexcontaining Aloe Vera

Wheat Germ and UV Filterfor soft and silky hair

STYLE

Hair that always looks good with style and energy

MATTE PASTE ndash SHINE WAX ndash GEL ndashSTRONG HAIRSPRAY ndash EXTRA STRONG HAIRSPRAY ndash CURL amp MOLD ACTIVATOR

STYLE

An incredibly complete formula

with an energy source directly from nature

Green CoffeeItrsquos a fantastic natural ally for our hairrsquos vitality thanks to its energizing andprotective properties Its oil rich in Omega 6 fatty acids and Vitamin Ehelps to protect the hair from dehydration preventing itsimpoverishment

AloetrixAn extraordinary complex containing

Aloe Vera and Wheat Proteins that helpsmake the hair soft and silky

COSMETICEFFECT OF HAIR

+135

HYDRATION

Enhanced

Average value measured after five treatments with Yellow Style products After rinsing hair combability is improved Instrumental test conducted on Yellow Style Curl amp Mold Activator

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 5: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

Cocoa Butter

precious natural

ingredientsin each formula

Smart and effectiveYellowlsquos super heroes

designed to simplify the salonrsquos lifeFor ENDLESS and CUSTOMIZED in salon services

BOND HEROReconstructive and protective booster

TONE-ON-TONE CREATORFrom permanent to

tone-on-tone color

PURE SILVERAshviolet concentrated booster

to neutralise brassy tone

BIGGER SIZES amp AMAZING PRIZES

Bottle 500ml Bottle 1500ml

Tub 500ml Tub 1000ml

Tube 100 ml

excellent price-quality ratio

Tub 500 gr

TECHNICAL portfolio

PERMANENT COLOUR TONE-ON-TONE CREATOR

BLEACH LISS KERATIN SMOOTHING TREATMENT

An Italian heartwith a passion for colour

COLOUR

THE product range YELLOW COLOUR

PEROXIDE

74 SHADESTUBE 100 ML

BOTTLE 1000 ML150 MLVOLUMES 5-15 10-3 20-6

30-9 40-12

PROTECTIVE OILTHE ALLY IN CASE

OF DAMAGED HAIRAND SENSITIVE SCALP

AN EXTRAORDINARY DOUBLE ACTION SERUMFOR COLORING AND DECOLORING TREATMENTS

DIRECTLY APPLIED TO THE SKIN PROTECTING AND SOOTHING GIVING AN IMMEDIATE SENSE OF COMFORT

MIXED WITH CREAM IT HELPS TO PROTECT THE HAIR FIBER WITH NO IMPACT ON THE COLORING OR DECOLORING PERFORMANCE

6 X 13 ML VIALS

Mixing ratio 115 Mixing ratio (for Energy Series) 12

How to use

OUR coloUr formula

AloetrixAN EXTRAORDINARY COMBINATION

BASED ON ALOE VERA WHEAT PROTEINAND UV FILTERS FOR HAIR THAT ISSOFT AND SILKY TO THE TOUCH

Argan OilAN EXTRAORDINARY ELIXIR OF BEAUTY USED AS A BASIC COMPONENT FOR COSMETIC TREATMENTS BY WOMEN

THROUGHOUT THE WORLDFOR INCREDIBLY LUMINOUS AND SHINY HAIR

we respect the hairFIBER USING

ONLY A SMALL ALKALINE AGENT CONTENT IN OUR

COLOuRS

APPLICATION TESTS ON MODELS AFTER 12 SHAMPOOS YELLOW COLOR KEEPS UP TO 80 OF COLOR INTENSITY MORE THAN THE MAIN COMPETITOR INSTRUMENTAL TEST ON OUR RED SHADE 566 HAIR TREATED WITH YELLOW COLOR GAINS UP TO +106 MORE SHINE THAN THE MAIN COMPETITOR INSTRUMENTAL TEST ON RED SHADE 566

IMPROVED COMBABILITY MEASURED ON DAMAGED HAIR AFTER 3 TREATMENTS WITH YELLOW 566

OUR performance

COMBABILITY THAT IMPROVES PROGRESSIVELY AFTER EACH

COLOR TREATMENT

OUR shades

BrownsWHAT IS MORE CHIC THAN A BEAUTIFUL BRUNETTE

ALL OUR SHADES FROM THE WARMESTAND VELVETY HIGHLIGHTS

TO THE COOLEST AND ASHY ONES

SERIES SAND middot BROWNS middot ICED BROWNS middot CHOCOLATECOMPLETELY NEW 832637737

Rich NaturalsABSOLUTELY PERFECT FOR COVERING WHITEGREY HAIR INCREDIBLY RICH

AND VIBRANT WHEN USED ALONE

ALL THE VERSATILITY THAT HAIR STYLISTS NEEDIN OUR NEW RICH NATURALS SERIES

Rich Cool NaturalsAN EXCELLENT BALANCE OF COLORS ALL WITH BLUE BASE GIVING SHADES AN ICY POWER FOR ULTRA-NATURAL AND SUPER-COOL RESULTS WITH A

DEEP SOUL

4 COOL - 5 COOL - 6 COOL - 7 COOL - 8 COOL - 9 COOL

BlondesSOME WANT IT GOLDEN SOME WANT IT ABSOLUTELY COOL

THE WORLD OF BLONDES IS DEFINITELY THE MOST CONTROVERSIALTO PLEASE ALL YOUR CLIENTS WE HAVE SELECTED OUR MOST BEAUTIFUL SHADES

FROM WARM HONEY TO GOLDEN AND BEIGE

SERIES GOLD middot BEIGECOMPLETELY NEW 813

Energy seriesA REALLY SPECIAL SERIES THAT COMBINES ALL THE ENERGY OF

THE LIGHTENING POWER WITH A NEUTRALISING EFFECTIDEAL TO RESOLVE THE MOST DIFFICULT SITUATIONS

COMPLETELY NEW 1121

CoolsNO MORE COPPER AND YELLOW HIGHLIGHTS IN THE HAIR

OUR COOL SHADES - WITH DIFFERENT INTENSITY ndash MEANINGTO SAY GOODBYE TO UNWANTED RESIDUES

AND CAN VERY SIMPLY GET EXTRA NATURAL RESULTS

SERIES ASH middot INTENSE ASH middot PEARL middot BLUE BLACKCOMPLETELY NEW 91101611711

RedsWHETHER ITrsquoS A LIFE CHOICE OR AN IMPULSIVE DESIRE

THE IMPORTANCE IS THERE ARE NO LIMITS

ALL OUR INCREDIBLE REDSTODAY EVEN HOTTER AND MORE ORIGINAL

SERIES REDS middot SUPER REDS middotPURPLE REDS middot

COPPER middot MAHOGANY COMPLETELY NEW 466S566S666S526626

TONE-ON-TONECREATOR

The revolution oftone-on-tone colour

Tone-on-tone COLOUR

Tone-on-Tone Creator

A SMART ADDITIVE THATWHEN ADDED TO YELLOW PERMANENT COLOUR

ACTS BY TARGETING THE ALKALINITY OF THE COLOUR CREAM

REDUCING ITS PH LEVEL AND TRANSFORMING IT INTO A TRUE

TONE-ON-TONE COLOURIT ALSO CARRIES OUT A

REMINERALIZING ACTION

THE SECRET gentleness AT THE CORE OF THE formula

Italian Citrus FruitsPERFECTLY BALANCED IN THE FORMULA

THE EXCLUSIVE COMPLEX OF ALPHA HYDROXYACIDS CONTAINED AT THE HEART OF THE

BEST ITALIAN CITRUS FRUITS REDUCESSIGNIFICANTLY THE PH LEVEL OF THE COLOUR

IN THIS WAY THE CUTICLES REMAIN MORECLOSED AND PRESERVE THE EXTERNAL

STRUCTURE OF THE HAIR

CristalsMINERAL GEMS WHICH PROVIDE THE HAIR WITH A STRONG RECHARGE OF

MINERALS

Shake the bottleto free its magic

INSTRUMENTAL TESTS MADE ON HAIR TREATED WITH YELLOW COLOR 71 + TONE-ON-TONE CREATOR COMPARED TO THE SAME SHADE OF MARKET COMPETITORSINSTRUMENTAL TESTS MADE ON YELLOW COLOR 71 + TONE-ON-TONE CREATOR COMPARED TO NON TREATED HAIR

Very easy TO USE

WHEN COLORING NATURAL HAIR ADD YELLOW TONE-ON-TONE CREATOR IN AN EQUAL QUANTITY TO HALF THE QUANTITY OF THE COLOR(IE 50 ML YELLOW COLOR + 100 ML YELLOW PEROXIDE 5 VOL + 25 ML YELLOW TONE-ON-TONE CREATOR) TO AVOID ALTERING THE NATURAL BASE 1000 ML AND 120 ML FOR BRAZIL ARGENTINA COLOMBIA CHILE AND PERUgrave

+ +

COLOUR PEROXIDE 5 VOL1000 ML

TONE-ON-TONE CREATOR100 ML

101

12 PEROXIDE WITH 5 VOLUMES PERFECT TO DEVELOP THE COLOUR AND ENSURE AN

EXCELLENT NEUTRALIZATION

bull MIXING RATIOCOLOUR ndash PEROXIDE gt 12

bull MIXING RATIOCOLOUR ndash TONE-ON-TONE CREATOR gt 101

EXAMPLE 50 ML YELLOW COLOUR + 100 ML YELLOW PEROXIDE + 5 ML YELLOW TONE-ON-TONE CREATOR

Many benefits COMPARED TO A TRADITIONAL tone-on-tone

bull 1 product only = 74 colour optionsbull ZERO STOCK LESS COST FOR STOCK

bull WIDER RANGE A HIGHER NUMBER OF COLOURS THAN THE AVERAGE OF TONE-ON-TONE COLOURS ON THE MARKET

bull CONSISTENCY OF TONE WHEN YOU HAVE TO MATCHTHE COLOR SAME COLOUR CHART

bull Higher concentration of colouring dyesIN YELLOW COLOUR

bull NEUTRALIZATION UP TO 3 TIMES BETTER

bull 100 GRAY HAIR COVERAGE

bull PH significantly lowerTHAN MANY OTHER TONE-ON-TONE COLOURS ON THE MARKET

bull AMPLIFIED COSMETICITY

VS A NORMAL TONE-ON-TONE INSTRUMENTAL TEST MADE ON THE SHADES 71 AND 1021 COMPARING YELLOW COLOR + TONE-ON-TONE CREATOR WITH THE SAME SHADES OF THE MARKET COMPETITORS APPLICATION TESTS ON MODEL INSTRUMENTAL TEST MADE ON SHADES 71 AND 1021

make the ordinaryextraordinary

BLEACH

QuinoaSUPERFOOD RICH IN ESSENTIAL AMINO ACIDS

AND CATIONIC AMINO ACIDS WHICH HAVE

AFFINITY TO THE STRUCTURE OF THE HAIR

HELPSTO PRESERVE THE KERATIN CHAINS AND

TO PROTECT THE HAIR FIBER

AloetrixHELPS COSMETICALLY TREATED

HAIR FEEL SMOOTH AND SILKY

7 LEVELBLUE NON-VOLATILE POWDER ENRICHED WITH SPECIAL PIGMENTS

IDEAL FOR COUNTERACTING UNWANTED YELLOWORANGE TONES

RECOMMENDED FOR APPLICATION ON SCALP

PERFECT FOR USE AS A COLOUR-REMOVAL WASH AND FOR TOTAL

DECOLOURING

9 LEVELEXTREME BLEACHING FOR THE MOST DETERMINED BLONDES

WHITE NON-VOLATILE POWDER FOR BETTER VISIBILITY OF THE

BLEACHING BASE

Using our bleaching powder

THE product range

12 X 20 g SACHET BOXIDEAL QUANTITY FOR PARTIALBLEACHING JOBS

BLEACHINGPOWDER7 LEVELS

500 g CANISTER

BLEACHINGPOWDER9 LEVELS

500 g CANISTER

12 X 50 g SACHET BOXIDEAL QUANTITY FOR BLEACHINGTREATMENTS ON MEDIUM-LENGTH HAIR

LISS

Keratin SmoothingTreatment

PROGRESSIVE SMOOTHING TREATMENT MOUSSE

SMOOTH AND TAMED HAIR WITH NO FRIZZY EFFECT UP TO 2-3 MONTHS

1

2

4

3FOR ALL HAIR TYPES

HANDY DISPENSER FOR QUICK AND EASY APPLICATION

COMPLETELY SAFE FOR THE PROFESSIONAL AND THE CLIENT

DEPENDING ON THE HAIR TYPE

MAXIMUM PERFORMANCE IN A CONVENIENT kitA MOUSSE FORMULA

READY TO BE USED FOR INSTANT AND EASY APPLICATION

ON HAIR

FROM 2 TO 3 APPLICATIONS DEPENDING ON THE HAIR TYPE

STEP 1SHAMPOOCLEANSES AND DETANGLES THE HAIR PERFECTLY HELPS OPEN UP THE CUTICLES TO BETTER PREPARE THE HAIR FOR THE STRAIGHTENING TREATMENT

60 ML BOTTLE

STEP 3MASKNOURISHES THE HAIR INTENSELY LEAVING IT NATURALLY SOFT AND SILKY

75 ML TUBE

STEP 2SMOOTHING MOUSSETEMPORARILY RESHAPES THE ARRANGEMENT OF THE KERATIN CHAINS WITHOUT BREAKING THE DISULFIDE BONDS ALLOWING THE HAIR TO GRADUALLY TAKE ON THE SMOOTH SHAPE

150 ML BOTTLE

THE ingredients OF PERFECT LONG-LASTING SMOOTHNESS

GlyoxylicAcid

A STRAIGHTENING ACTIVE INGREDIENT THAT DOES NOT BREAK THE KERATIN

FIBERS BUT RESHAPES THEM GIVING THE HAIR A SMOOTH APPEARANCE WITH A

SEMI-PERMANENT EFFECT

KeraNutritiveComplex

A UNIQUE COMPLEX CONTAINING 3 ACTIVE INGREDIENTS THAT TAKE

CARE OF THE COSMETIC HAIR

KeratinHELPS TO KEEP THE HAIR FIBER AGILE AND PROTECTED FROM EXTERNAL STRESSES

Murumuru Butter and Babassu OilAN EXTRAORDINARY BLEND THAT NOURISHES DEEP DOWN AND BRIGHTENS THE HAIR HELPING TO REDUCE FRIZZ

AloetrixAN EXCLUSIVE COMPLEX CONTAINING ALOE VERA WHEAT GERM AND UV FILTER FOR SOFT AND SILKY HAIR

PROTEIN THAT REPRESENTS ABOUT 90 OF THE HAIR STRUCTURE

1 KIT 2 methods OF APPLICATION

SMART EDUCATION

Available for download on the website

Step-by-step brochureA PRACTICAL TOOL TO GUIDE YOU DURING THE SERVICES Step-by-step video tutorial

SIMPLE AND CLEAR TO INTRODUCE THE TWO TREATMENT METHODS

AVAILABLE ON OUR YOUTUBE YELLOW PROFESSIONAL CHANNEL

CARE portfolio

NUTRITIVELISS

STAR

COLOR CARE

REPAIR SILVER

EASY LONG

LISS

LISS

Frizzrsquos enemyYour new best friendTHE NEW LINE YELLOW LISS IS DEDICATED

TO FRIZZY AND UNMANAGEABLE HAIRTHAT NEEDS EXTRA HELP TO ACHIEVE

PERFECT LONG-LASTING SMOOTHNESS EVEN IN EXTREME CONDITIONS

IDEAL FOR WAVYNATURALLY STRAIGHT

OR CHEMICALLY STRAIGHTENED HAIR

SHAMPOOITS FORMULA GENTLY CLEANSES

AND TAMES EVEN THE MOSTUNRULY HAIR

500 ML BOTTLE

MASKA CONCENTRATE OF ACTIVE INGREDIENTS WITH

SMOOTHING AND TAMING PROPERTIESWHICH VERY FRIZZY AND REBELLIOUS HAIR WILL NOT

BE ABLE TO RESIST TOITS DENSE TEXTURE EMBRACES AND DEEPLY

NOURISHES THE HAIR FIBER

500 ML JAR

MULTI-BENEFITTHE PRODUCT YOUR HAIR CAN NO LONGER DO WITHOUT

A LIGHTWEIGHT LEAVE-IN SERUM WHICH GIVES THE HAIR 10 BENEFITS IN A SINGLE PRODUCT THERMAL PROTECTION ANTI-FRIZZ ANTI-HUMIDITY DETANGLING ACTION UV PROTECTION TAMING EFFECT ANTI-STATIC EFFECT PREVENTS SPLIT ENDS HELPS TO SEAL

THE CUTICLE AND GIVES SHINE

150 ML BOTTLE

hellipFOR TRULY spectacular hair

CONDITIONERA VALUABLE TOOL TO TAME FRIZZY

AND REBELLIOUS HAIRITS DELICATE TEXTURE SOFTENS AND

SMOOTHENS THE SURFACE OF THE HAIRWITHOUT WEIGHING IT DOWN

SUITABLE FOR DAILY USE

500 ML BOTTLE

Perfectly smooth hair IN JUST A FEW SIMPLE STEPS

OUR recipe

Keratin-HTHIGH TECHNOLOGY KERATIN ENHANCED IN LABORATORYFOR THE SMART SIMULATION OF THE HAIRrsquoS NATURALKERATIN AND ABLE TO INTERCEPT THE MOST DAMAGEDAREAS AND REPAIR THEM FOR HAIR THAT APPEARS HEALTHYAND WITHOUT IMPERFECTIONS

Amaranth OilESPECIALLY RICH IN EMOLLIENTS PROTEINS MINERAL SALTS AND VITAMIN E THIS OIL BESIDES PROVIDING DEEP NOURISHMENT COATS THE HAIR IN A THIN BUT STRONGBARRIER THAT HINDERS THE PENETRATION OF HUMIDITY INSIDE THE HAIR STEM FOR LONG-LASTING PROTECTION

RESULT

hellipFOR complete control OF UNRULY HAIR

Say goodbye to frizzy

hair Drastic reductionin volume

FROM THE VERYFIRST TREATMENT

Perfectlymanageable

hair

UP TO

4 daysEVEN IN

CONDITIONS OF EXTREME HUMIDITY

(70-80) -42IN VOLUME AS COMPAREDTO A BASIC TREATMENT

WHEN USED REGULARLYIT CREATES

longer lastingsmoothness

and silkiness

FROM VERY FIRST USE THE YELLOW LISS TREATMENT (SHAMPOO+MASK+MULTI-BENEFIT) REDUCES FRIZZ BY 75 AS COMPARED TO USING AN ORDINARY SHAMPOO AFTER 4 DAYS THERE IS STILL 42 LESS FRIZZINSTRUMENTAL TESTS CONDUCTED AT 22-25degC WITH RELATIVE HUMIDITY (RH) OF 70-80 THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) AS COMPARED TO AN ORDINARY SHAMPOO VISIBLY REDUCES UNWANTED VOLUME TREATMENT AFTER TREATMENT THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) MAKES THE HAIR SMOOTHER AND EASIER TO MANAGE OVER TIME

COLOR CARE

COLOR CARE

Specially designed to enhanceand preserve intensity and vibrancy

of hair colour over time

Maximum performancewith only 3 products

LEAVE-IN SERUMExtraordinary ultra-light serum that seals cuticles and helps to prolong colour intensity and shine Protects hair from aggressive external agents such as heat sources and sunlight Contains UV filter Perfect for pre-styling on wet hair or as finishing on dry hair150ml bottle

SHAMPOOGently cleanses maintaining highlight intensity and shine day after day Eliminates alkaline residue from colour treatment and seals the cuticles500-1500 ml bottle

MASKRegenerates and intensely nourishes coloured hairHelps to prolong highlight intensity and keep hair shiny and soft500 - 1000 ml jar

An elixir of life at theheart of the formula

Goji BerriesOriginal from Tibet these

berries are consideredto be an elixir of life

Rich in vitamins sugarsminerals and proteinsthey help slow downoxidation to prolong

colour intensity

Colour still fresh

after month

Enhanced shine

+ 4 after just

one treatment

After 12 washes colour maintains over 85 of its intensity Average value calculated on results of instrumental test conducted on Yellow Color Permanent shades 5 and 8 with Yellow Color Care full treatmentInstrumental test conducted on Yellow Color Permanent shade 766 with Yellow Color Care full treatment compared to basic shampoo and conditioner treatment

Smart Education

Salon services

Available for download on the website

NUTRITIVE

NUTRITIVE

An explosionfor dry hair

MASKAN AMAZING BOMB EVEN FOR THE DRIEST HAIR

IN JUST A FEW MINUTES ITS RICH TEXTURE PROVIDES AN EXPLOSION OF NOURISHMENT

SOFTNESS AND SHINE

JAR 5001000 ML

SHAMPOOCLEANSES GENTLY NOURISHING

THE HAIR DAY AFTER DAY

BOTTLE 5001500 ML

LEAVE-IN CONDITIONERLIGHT LEAVE-IN CONDITIONER IDEAL FOR DETANGLING EVEN THE DRIEST HAIR FOR

LONG-LASTING MOISTURE

TUBE 250 ML

OILA PRECIOUS SERUM FULL OF NOURISHMENT AND SHINE

THAT CREATES A BARRIER ON THE HAIR PROTECTING

IT FROM HUMIDITY AND GIVING YOU EXTRAORDINARILY

NOURISHED AND SHINY HAIR

BOTTLE 125 ML

PRODUCT RANGE

Coconut OilAN OIL HIGHLY VALUED IN

BEAUTY TREATMENTS FOR ITS NOURISHING AND REGENERATING POWERS

THE PRESENCE OF EMOLLIENTSAND VITAMIN E MAKE IT PERFECT

FOR PROVIDING DEEP NOURISHMENTTO THE HAIR FIBER

Argan OilRENOWNED THE WORLD

OVER FOR ITS REVITALIZING PROPERTIES THIS OIL RICH IN OMEGA 3 OMEGA 6 AND VITAMIN E RESTORES THE HAIRrsquoS VITALITY

AND SILKINESS

A POWERFUL cocktail of nutrients

Incrediblysoft hair

+51AFTER JUST ONETREATMENT

+78ON DRY HAIR

+43ON WET HAIR

x 3

Visiblyimproved

brushability

Increasedshine

INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR COMPARING THE FULL YELLOW NUTRITIVE SERVICE WITH AN ORDINARY SHAMPOO INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR TREATED WITH YELLOW NUTRITIVE (SHAMPOO+MASK+LEAVE-IN CONDITIONER) COMPARED WITH UNTREATED HAIR COMPARED WITH HAIR NOT TREATED WITH YELLOW NUTRITIVE

REPAIR

The perfect energy boost for hair

REPAIR

REPAIR

YELLOWrsquoS NEW LINE FOR DAMAGED AND VERY DAMAGED HAIR IS PERFECT FOR

IN DEPTH REPAIR

PROTECTION DURING TECHNICAL SERVICES

PERSONALIZED CARE TREATMENTS

12

3

ENERGY DIRECTLY FROM nature

THANKS TO THEIR LOW MOLECULAR WEIGHT THEY PENETRATE DEEP INTO THE LAYERS OF THE HAIR FIBER AND INTERACT WITH THE KERATIN IN YOUR HAIR TO CREATE NEW BONDS

WITH FATTY ACIDS THAT WORK ON THE LIPID STRUCTURE TO PROVIDE NUTRITION

AND SEAL THE CUTICLE

Cocoa Butter

Almond Proteins

THIS HIGH-PERFORMING COMBINATION PROVIDES STRENGTH VITALITY AND PROTECTION TO YOUR HAIR

Internal restructuring

External repair

PRODUCT RANGE

86 STRONGER HAIR AFTER THE FIRST TREATMENT

SHAMPOO THE FIRST STEP TOWARDS HAVING

STRONG AND FLEXIBLE HAIRAS IT CLEANSES GENTLY IT GIVES YOUR

HAIR A HEALTHY AND VITAL LOOK

FOR SALON AND AT HOME USE

5001500 ML BOTTLE

ADAPTS TO BOTH ALKALINE AND ACIDIC ENVIRONMENTS

TO PROTECT YOUR HAIR DURING TECHNICAL SERVICES AND FOR

PERSONALIZED CARE TREATMENTS

HERE IS HOW

CONDITIONERVERSATILE PLIABLE TEXTURE CREAM WITH

MULTIUSE BENEFITS USE IT AS A RINSE PERFECT FOR THIN HAIR THAT NEEDS REPAIR

WITHOUT BEING WEIGHED DOWN USE IT AS A LEAVE-IN EXCELLENT FOR NORMAL ANDOR

THICK HAIR THAT NEEDS REPAIR OVER 24 HOURS

FOR SALON AND AT HOME USE

500 ML BOTTLE

MASKSUBSTANTIAL FORMULA FOR IN DEPTH REPAIR FROM INSIDE OUT REPAIRS THE FIBRE AND SEALS THE CUTICLE YOUR HAIR LOOKS VITAL EASIER TO UNTANGLE AND LUMINOUS

FOR SALON AND AT HOME USE

5001000 ML JAR

BOND HEROSUPER CONCENTRATED BOOSTER WITH ACTIVE INGREDIENTS FORA DEEP RECONSTRUCTION OF DAMAGED HAIR

FOR SALON USE ONLY

100 ML BOTTLE

Eg 5 ml BOND HERO + 30 ml MASK

16MIXING RATIO

Eg 10 ml BOND HERO + 60 ml YELLOW COLOuR

BLEACHING

COLOURING

SMOOTHING

Personalization AND Protection

INTENSE RECONSTRUCTION

COLOUR PROTECTION

NOURISHMENT

PERFECTLY SMOOTH HAIR WITH NO FRIZZ

16MIXING RATIO

IDEAL FOR COOL BLONDESBLEACHED WHITE OR

GREY HAIR

SILVER

hellipProvide the cool tonesthat your clients are looking for

Nature IS OUR SECRET laquodouble weaponraquo AGAINST BRASSY UNDERTONES

Accedilaiacute BerriesTHIS SUPERFOOD WITH AN INTENSE PURPLE COLORA COMPLEMENTARY COLOR OF YELLOW TONES ACTSMORE INTERNALLY ON THE CAUSES LEADING TO HAIRYELLOWING

Rose of JerichoUSED IN HOUSES TO FIGHT UNPLEASANT ODORS AND SMOKE

FOR HAIR IT CREATES AN EXTERNAL SHIELDTO PROTECT FROM YELLOWING CAUSED

BY DAILY POLLUTION

3 products FOR ICY RESULTS

SHAMPOOWHILE IT CLEANSES ITS VIOLET PIGMENTREMOVES THE YELLOWORANGE TONESRESTORING THE DESIRED COLOUR TO THE

HAIR USE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

CONDITIONERIT GIVES EXTREME SOFTNESS TO THE HAIR WHILEITS VIOLET PIGMENT REMOVES THE YELLOWORANGE TONES RESTORING THE DESIRED COLOURUSE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

PURE SILVER

ULTRA CONCENTRATED VIOLETASH PIGMENT THAT PERFECTLY NEUTRALIZESTHE MOST RESISTANT BRASSY TONES USE DURING SALON SERVICES FOR CUSTOMIZED RESULTS

LETrsquoS DISCOVERhellip

FOR SALON USE ONLY

100 ML BOTTLE

IMPROVE AND CUSTOMIZE CARE SERVICES

MIXING RATIO 110 1 ML PURE SILVER + 10 ML SHAMPOOCONDITIONERMASKS

gt

gtgtgtgt

INTENSENEUTRALIZATION

COLORPROTECTION

INTENSERECONSTRUCTION

NOURISHMENT

PERFECTLY SMOOTHHAIR WITH NO FRIZZ

PURESILVER

TONING CARE SERVICE

ENRICHED TECHNICAL SERVICES

MIXING RATIO8 ML PURE SILVER + 60 ML COLOUR

COLOURING

PURESILVER

TONING COLOR

SERVICE

MIXING RATIO 1106 ML PURE SILVER + 60 ML SMOOTHING MOUSSE

SMOOTHING

Pure Silver WIDENS SALON SERVICES

EASY LONG

VOGUEIT 2018

There is a dream called long hair

32 OF WOMEN

ARE CONSTANTLY HUNTING FOR PRODUCTS THAT STIMULATEGROWTH

MANY WOMEN HAVE THE FEELING

THAT THEIR HAIR STOPS

GROWING AT A CERTAIN POINT

HELPIt just wonrsquot grow

any more than thisrdquo

ldquo

FROM ALFAPARF GROUP RESEARCH

COMES A NEW INNOVATIVE LINE DEDICATED TO HELPING YOURCUSTOMERS

EASY LONG

Having the long hair of your dreams has never been easier

A natural secret THATCOMES FROM THE SEA

Tahitian SeaweedFROM THE POLYNESIAN SEA AN ACTIVE

INGREDIENT RICH IN MINERALS VITAMINS CAROTENOIDS PROTEINS

AND POLYUNSATURATED FATTY ACIDS

OUR TAHITIAN ALGAE IS CULTIVATED IN CLOSED PHOTOBIOREACTORS

- IN CONTROLLED AND STABLE CONDITIONS

- IN AN ENVIRONMENTALLY FRIENDLY WAY

MULTI-ACTION total success

Tested Results

UP TO 44MORE GROWTH

IN 4 WEEKS

From the folliclehellipTAHITIAN ALGAE STIMULATES

LOCALISED CELL MULTIPLICATION IN THE FOLLICLE REGION

PROMOTING FASTER HAIR GROWTH

hellipto the endsTHE ALGAE HELPSTO MAKE

YOUR HAIRMOREVIBRANT AND

DENSE WITH ASTRONGERAPPEARANCE

A VERY SMALL LINE FOR

very long hair

THE SIZES ALLOW UP TO 2 MONTHS OF TREATMENT

SHAMPOO

IT GENTLYCLEANSES

AND STARTS ACTING

ON THE FOLLICLE

500 ML BOTTLE

TONICIT ACTIVATES THE

FOLLICLE AND CREATES OPTIMAL CONDITIONS FOR

FASTER HAIR GROWTH

USE IT EVERY DAY FORMAXIMUM

EFFECTIVENESS125 ML BOTTLE

CONDITIONER

IT WORKS TO STRENGTHEN AND

NOURISH LENGTHS

AND ENDS FOR THE HAIR WELL-

BEING

500 ML BOTTLE

STAR

INTENSIVE SHINE SERUM LEAVE-IN SHINE INFUSION

INSTANT SHINE TO EVERY WOMENrsquoS HAIR

THE SECRETS OF

PEARL POWDER

Rich in vitamins minerals andamino acids this ancient extract

stimulates the formation of keratin helping to restore damaged areas

ARGAN OIL

A valuable plant extractthat smooths the surface

of the hair making itshiny and vibrant

ALOETRIX

An exclusive complexcontaining Aloe Vera

Wheat Germ and UV Filterfor soft and silky hair

STYLE

Hair that always looks good with style and energy

MATTE PASTE ndash SHINE WAX ndash GEL ndashSTRONG HAIRSPRAY ndash EXTRA STRONG HAIRSPRAY ndash CURL amp MOLD ACTIVATOR

STYLE

An incredibly complete formula

with an energy source directly from nature

Green CoffeeItrsquos a fantastic natural ally for our hairrsquos vitality thanks to its energizing andprotective properties Its oil rich in Omega 6 fatty acids and Vitamin Ehelps to protect the hair from dehydration preventing itsimpoverishment

AloetrixAn extraordinary complex containing

Aloe Vera and Wheat Proteins that helpsmake the hair soft and silky

COSMETICEFFECT OF HAIR

+135

HYDRATION

Enhanced

Average value measured after five treatments with Yellow Style products After rinsing hair combability is improved Instrumental test conducted on Yellow Style Curl amp Mold Activator

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 6: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

Smart and effectiveYellowlsquos super heroes

designed to simplify the salonrsquos lifeFor ENDLESS and CUSTOMIZED in salon services

BOND HEROReconstructive and protective booster

TONE-ON-TONE CREATORFrom permanent to

tone-on-tone color

PURE SILVERAshviolet concentrated booster

to neutralise brassy tone

BIGGER SIZES amp AMAZING PRIZES

Bottle 500ml Bottle 1500ml

Tub 500ml Tub 1000ml

Tube 100 ml

excellent price-quality ratio

Tub 500 gr

TECHNICAL portfolio

PERMANENT COLOUR TONE-ON-TONE CREATOR

BLEACH LISS KERATIN SMOOTHING TREATMENT

An Italian heartwith a passion for colour

COLOUR

THE product range YELLOW COLOUR

PEROXIDE

74 SHADESTUBE 100 ML

BOTTLE 1000 ML150 MLVOLUMES 5-15 10-3 20-6

30-9 40-12

PROTECTIVE OILTHE ALLY IN CASE

OF DAMAGED HAIRAND SENSITIVE SCALP

AN EXTRAORDINARY DOUBLE ACTION SERUMFOR COLORING AND DECOLORING TREATMENTS

DIRECTLY APPLIED TO THE SKIN PROTECTING AND SOOTHING GIVING AN IMMEDIATE SENSE OF COMFORT

MIXED WITH CREAM IT HELPS TO PROTECT THE HAIR FIBER WITH NO IMPACT ON THE COLORING OR DECOLORING PERFORMANCE

6 X 13 ML VIALS

Mixing ratio 115 Mixing ratio (for Energy Series) 12

How to use

OUR coloUr formula

AloetrixAN EXTRAORDINARY COMBINATION

BASED ON ALOE VERA WHEAT PROTEINAND UV FILTERS FOR HAIR THAT ISSOFT AND SILKY TO THE TOUCH

Argan OilAN EXTRAORDINARY ELIXIR OF BEAUTY USED AS A BASIC COMPONENT FOR COSMETIC TREATMENTS BY WOMEN

THROUGHOUT THE WORLDFOR INCREDIBLY LUMINOUS AND SHINY HAIR

we respect the hairFIBER USING

ONLY A SMALL ALKALINE AGENT CONTENT IN OUR

COLOuRS

APPLICATION TESTS ON MODELS AFTER 12 SHAMPOOS YELLOW COLOR KEEPS UP TO 80 OF COLOR INTENSITY MORE THAN THE MAIN COMPETITOR INSTRUMENTAL TEST ON OUR RED SHADE 566 HAIR TREATED WITH YELLOW COLOR GAINS UP TO +106 MORE SHINE THAN THE MAIN COMPETITOR INSTRUMENTAL TEST ON RED SHADE 566

IMPROVED COMBABILITY MEASURED ON DAMAGED HAIR AFTER 3 TREATMENTS WITH YELLOW 566

OUR performance

COMBABILITY THAT IMPROVES PROGRESSIVELY AFTER EACH

COLOR TREATMENT

OUR shades

BrownsWHAT IS MORE CHIC THAN A BEAUTIFUL BRUNETTE

ALL OUR SHADES FROM THE WARMESTAND VELVETY HIGHLIGHTS

TO THE COOLEST AND ASHY ONES

SERIES SAND middot BROWNS middot ICED BROWNS middot CHOCOLATECOMPLETELY NEW 832637737

Rich NaturalsABSOLUTELY PERFECT FOR COVERING WHITEGREY HAIR INCREDIBLY RICH

AND VIBRANT WHEN USED ALONE

ALL THE VERSATILITY THAT HAIR STYLISTS NEEDIN OUR NEW RICH NATURALS SERIES

Rich Cool NaturalsAN EXCELLENT BALANCE OF COLORS ALL WITH BLUE BASE GIVING SHADES AN ICY POWER FOR ULTRA-NATURAL AND SUPER-COOL RESULTS WITH A

DEEP SOUL

4 COOL - 5 COOL - 6 COOL - 7 COOL - 8 COOL - 9 COOL

BlondesSOME WANT IT GOLDEN SOME WANT IT ABSOLUTELY COOL

THE WORLD OF BLONDES IS DEFINITELY THE MOST CONTROVERSIALTO PLEASE ALL YOUR CLIENTS WE HAVE SELECTED OUR MOST BEAUTIFUL SHADES

FROM WARM HONEY TO GOLDEN AND BEIGE

SERIES GOLD middot BEIGECOMPLETELY NEW 813

Energy seriesA REALLY SPECIAL SERIES THAT COMBINES ALL THE ENERGY OF

THE LIGHTENING POWER WITH A NEUTRALISING EFFECTIDEAL TO RESOLVE THE MOST DIFFICULT SITUATIONS

COMPLETELY NEW 1121

CoolsNO MORE COPPER AND YELLOW HIGHLIGHTS IN THE HAIR

OUR COOL SHADES - WITH DIFFERENT INTENSITY ndash MEANINGTO SAY GOODBYE TO UNWANTED RESIDUES

AND CAN VERY SIMPLY GET EXTRA NATURAL RESULTS

SERIES ASH middot INTENSE ASH middot PEARL middot BLUE BLACKCOMPLETELY NEW 91101611711

RedsWHETHER ITrsquoS A LIFE CHOICE OR AN IMPULSIVE DESIRE

THE IMPORTANCE IS THERE ARE NO LIMITS

ALL OUR INCREDIBLE REDSTODAY EVEN HOTTER AND MORE ORIGINAL

SERIES REDS middot SUPER REDS middotPURPLE REDS middot

COPPER middot MAHOGANY COMPLETELY NEW 466S566S666S526626

TONE-ON-TONECREATOR

The revolution oftone-on-tone colour

Tone-on-tone COLOUR

Tone-on-Tone Creator

A SMART ADDITIVE THATWHEN ADDED TO YELLOW PERMANENT COLOUR

ACTS BY TARGETING THE ALKALINITY OF THE COLOUR CREAM

REDUCING ITS PH LEVEL AND TRANSFORMING IT INTO A TRUE

TONE-ON-TONE COLOURIT ALSO CARRIES OUT A

REMINERALIZING ACTION

THE SECRET gentleness AT THE CORE OF THE formula

Italian Citrus FruitsPERFECTLY BALANCED IN THE FORMULA

THE EXCLUSIVE COMPLEX OF ALPHA HYDROXYACIDS CONTAINED AT THE HEART OF THE

BEST ITALIAN CITRUS FRUITS REDUCESSIGNIFICANTLY THE PH LEVEL OF THE COLOUR

IN THIS WAY THE CUTICLES REMAIN MORECLOSED AND PRESERVE THE EXTERNAL

STRUCTURE OF THE HAIR

CristalsMINERAL GEMS WHICH PROVIDE THE HAIR WITH A STRONG RECHARGE OF

MINERALS

Shake the bottleto free its magic

INSTRUMENTAL TESTS MADE ON HAIR TREATED WITH YELLOW COLOR 71 + TONE-ON-TONE CREATOR COMPARED TO THE SAME SHADE OF MARKET COMPETITORSINSTRUMENTAL TESTS MADE ON YELLOW COLOR 71 + TONE-ON-TONE CREATOR COMPARED TO NON TREATED HAIR

Very easy TO USE

WHEN COLORING NATURAL HAIR ADD YELLOW TONE-ON-TONE CREATOR IN AN EQUAL QUANTITY TO HALF THE QUANTITY OF THE COLOR(IE 50 ML YELLOW COLOR + 100 ML YELLOW PEROXIDE 5 VOL + 25 ML YELLOW TONE-ON-TONE CREATOR) TO AVOID ALTERING THE NATURAL BASE 1000 ML AND 120 ML FOR BRAZIL ARGENTINA COLOMBIA CHILE AND PERUgrave

+ +

COLOUR PEROXIDE 5 VOL1000 ML

TONE-ON-TONE CREATOR100 ML

101

12 PEROXIDE WITH 5 VOLUMES PERFECT TO DEVELOP THE COLOUR AND ENSURE AN

EXCELLENT NEUTRALIZATION

bull MIXING RATIOCOLOUR ndash PEROXIDE gt 12

bull MIXING RATIOCOLOUR ndash TONE-ON-TONE CREATOR gt 101

EXAMPLE 50 ML YELLOW COLOUR + 100 ML YELLOW PEROXIDE + 5 ML YELLOW TONE-ON-TONE CREATOR

Many benefits COMPARED TO A TRADITIONAL tone-on-tone

bull 1 product only = 74 colour optionsbull ZERO STOCK LESS COST FOR STOCK

bull WIDER RANGE A HIGHER NUMBER OF COLOURS THAN THE AVERAGE OF TONE-ON-TONE COLOURS ON THE MARKET

bull CONSISTENCY OF TONE WHEN YOU HAVE TO MATCHTHE COLOR SAME COLOUR CHART

bull Higher concentration of colouring dyesIN YELLOW COLOUR

bull NEUTRALIZATION UP TO 3 TIMES BETTER

bull 100 GRAY HAIR COVERAGE

bull PH significantly lowerTHAN MANY OTHER TONE-ON-TONE COLOURS ON THE MARKET

bull AMPLIFIED COSMETICITY

VS A NORMAL TONE-ON-TONE INSTRUMENTAL TEST MADE ON THE SHADES 71 AND 1021 COMPARING YELLOW COLOR + TONE-ON-TONE CREATOR WITH THE SAME SHADES OF THE MARKET COMPETITORS APPLICATION TESTS ON MODEL INSTRUMENTAL TEST MADE ON SHADES 71 AND 1021

make the ordinaryextraordinary

BLEACH

QuinoaSUPERFOOD RICH IN ESSENTIAL AMINO ACIDS

AND CATIONIC AMINO ACIDS WHICH HAVE

AFFINITY TO THE STRUCTURE OF THE HAIR

HELPSTO PRESERVE THE KERATIN CHAINS AND

TO PROTECT THE HAIR FIBER

AloetrixHELPS COSMETICALLY TREATED

HAIR FEEL SMOOTH AND SILKY

7 LEVELBLUE NON-VOLATILE POWDER ENRICHED WITH SPECIAL PIGMENTS

IDEAL FOR COUNTERACTING UNWANTED YELLOWORANGE TONES

RECOMMENDED FOR APPLICATION ON SCALP

PERFECT FOR USE AS A COLOUR-REMOVAL WASH AND FOR TOTAL

DECOLOURING

9 LEVELEXTREME BLEACHING FOR THE MOST DETERMINED BLONDES

WHITE NON-VOLATILE POWDER FOR BETTER VISIBILITY OF THE

BLEACHING BASE

Using our bleaching powder

THE product range

12 X 20 g SACHET BOXIDEAL QUANTITY FOR PARTIALBLEACHING JOBS

BLEACHINGPOWDER7 LEVELS

500 g CANISTER

BLEACHINGPOWDER9 LEVELS

500 g CANISTER

12 X 50 g SACHET BOXIDEAL QUANTITY FOR BLEACHINGTREATMENTS ON MEDIUM-LENGTH HAIR

LISS

Keratin SmoothingTreatment

PROGRESSIVE SMOOTHING TREATMENT MOUSSE

SMOOTH AND TAMED HAIR WITH NO FRIZZY EFFECT UP TO 2-3 MONTHS

1

2

4

3FOR ALL HAIR TYPES

HANDY DISPENSER FOR QUICK AND EASY APPLICATION

COMPLETELY SAFE FOR THE PROFESSIONAL AND THE CLIENT

DEPENDING ON THE HAIR TYPE

MAXIMUM PERFORMANCE IN A CONVENIENT kitA MOUSSE FORMULA

READY TO BE USED FOR INSTANT AND EASY APPLICATION

ON HAIR

FROM 2 TO 3 APPLICATIONS DEPENDING ON THE HAIR TYPE

STEP 1SHAMPOOCLEANSES AND DETANGLES THE HAIR PERFECTLY HELPS OPEN UP THE CUTICLES TO BETTER PREPARE THE HAIR FOR THE STRAIGHTENING TREATMENT

60 ML BOTTLE

STEP 3MASKNOURISHES THE HAIR INTENSELY LEAVING IT NATURALLY SOFT AND SILKY

75 ML TUBE

STEP 2SMOOTHING MOUSSETEMPORARILY RESHAPES THE ARRANGEMENT OF THE KERATIN CHAINS WITHOUT BREAKING THE DISULFIDE BONDS ALLOWING THE HAIR TO GRADUALLY TAKE ON THE SMOOTH SHAPE

150 ML BOTTLE

THE ingredients OF PERFECT LONG-LASTING SMOOTHNESS

GlyoxylicAcid

A STRAIGHTENING ACTIVE INGREDIENT THAT DOES NOT BREAK THE KERATIN

FIBERS BUT RESHAPES THEM GIVING THE HAIR A SMOOTH APPEARANCE WITH A

SEMI-PERMANENT EFFECT

KeraNutritiveComplex

A UNIQUE COMPLEX CONTAINING 3 ACTIVE INGREDIENTS THAT TAKE

CARE OF THE COSMETIC HAIR

KeratinHELPS TO KEEP THE HAIR FIBER AGILE AND PROTECTED FROM EXTERNAL STRESSES

Murumuru Butter and Babassu OilAN EXTRAORDINARY BLEND THAT NOURISHES DEEP DOWN AND BRIGHTENS THE HAIR HELPING TO REDUCE FRIZZ

AloetrixAN EXCLUSIVE COMPLEX CONTAINING ALOE VERA WHEAT GERM AND UV FILTER FOR SOFT AND SILKY HAIR

PROTEIN THAT REPRESENTS ABOUT 90 OF THE HAIR STRUCTURE

1 KIT 2 methods OF APPLICATION

SMART EDUCATION

Available for download on the website

Step-by-step brochureA PRACTICAL TOOL TO GUIDE YOU DURING THE SERVICES Step-by-step video tutorial

SIMPLE AND CLEAR TO INTRODUCE THE TWO TREATMENT METHODS

AVAILABLE ON OUR YOUTUBE YELLOW PROFESSIONAL CHANNEL

CARE portfolio

NUTRITIVELISS

STAR

COLOR CARE

REPAIR SILVER

EASY LONG

LISS

LISS

Frizzrsquos enemyYour new best friendTHE NEW LINE YELLOW LISS IS DEDICATED

TO FRIZZY AND UNMANAGEABLE HAIRTHAT NEEDS EXTRA HELP TO ACHIEVE

PERFECT LONG-LASTING SMOOTHNESS EVEN IN EXTREME CONDITIONS

IDEAL FOR WAVYNATURALLY STRAIGHT

OR CHEMICALLY STRAIGHTENED HAIR

SHAMPOOITS FORMULA GENTLY CLEANSES

AND TAMES EVEN THE MOSTUNRULY HAIR

500 ML BOTTLE

MASKA CONCENTRATE OF ACTIVE INGREDIENTS WITH

SMOOTHING AND TAMING PROPERTIESWHICH VERY FRIZZY AND REBELLIOUS HAIR WILL NOT

BE ABLE TO RESIST TOITS DENSE TEXTURE EMBRACES AND DEEPLY

NOURISHES THE HAIR FIBER

500 ML JAR

MULTI-BENEFITTHE PRODUCT YOUR HAIR CAN NO LONGER DO WITHOUT

A LIGHTWEIGHT LEAVE-IN SERUM WHICH GIVES THE HAIR 10 BENEFITS IN A SINGLE PRODUCT THERMAL PROTECTION ANTI-FRIZZ ANTI-HUMIDITY DETANGLING ACTION UV PROTECTION TAMING EFFECT ANTI-STATIC EFFECT PREVENTS SPLIT ENDS HELPS TO SEAL

THE CUTICLE AND GIVES SHINE

150 ML BOTTLE

hellipFOR TRULY spectacular hair

CONDITIONERA VALUABLE TOOL TO TAME FRIZZY

AND REBELLIOUS HAIRITS DELICATE TEXTURE SOFTENS AND

SMOOTHENS THE SURFACE OF THE HAIRWITHOUT WEIGHING IT DOWN

SUITABLE FOR DAILY USE

500 ML BOTTLE

Perfectly smooth hair IN JUST A FEW SIMPLE STEPS

OUR recipe

Keratin-HTHIGH TECHNOLOGY KERATIN ENHANCED IN LABORATORYFOR THE SMART SIMULATION OF THE HAIRrsquoS NATURALKERATIN AND ABLE TO INTERCEPT THE MOST DAMAGEDAREAS AND REPAIR THEM FOR HAIR THAT APPEARS HEALTHYAND WITHOUT IMPERFECTIONS

Amaranth OilESPECIALLY RICH IN EMOLLIENTS PROTEINS MINERAL SALTS AND VITAMIN E THIS OIL BESIDES PROVIDING DEEP NOURISHMENT COATS THE HAIR IN A THIN BUT STRONGBARRIER THAT HINDERS THE PENETRATION OF HUMIDITY INSIDE THE HAIR STEM FOR LONG-LASTING PROTECTION

RESULT

hellipFOR complete control OF UNRULY HAIR

Say goodbye to frizzy

hair Drastic reductionin volume

FROM THE VERYFIRST TREATMENT

Perfectlymanageable

hair

UP TO

4 daysEVEN IN

CONDITIONS OF EXTREME HUMIDITY

(70-80) -42IN VOLUME AS COMPAREDTO A BASIC TREATMENT

WHEN USED REGULARLYIT CREATES

longer lastingsmoothness

and silkiness

FROM VERY FIRST USE THE YELLOW LISS TREATMENT (SHAMPOO+MASK+MULTI-BENEFIT) REDUCES FRIZZ BY 75 AS COMPARED TO USING AN ORDINARY SHAMPOO AFTER 4 DAYS THERE IS STILL 42 LESS FRIZZINSTRUMENTAL TESTS CONDUCTED AT 22-25degC WITH RELATIVE HUMIDITY (RH) OF 70-80 THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) AS COMPARED TO AN ORDINARY SHAMPOO VISIBLY REDUCES UNWANTED VOLUME TREATMENT AFTER TREATMENT THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) MAKES THE HAIR SMOOTHER AND EASIER TO MANAGE OVER TIME

COLOR CARE

COLOR CARE

Specially designed to enhanceand preserve intensity and vibrancy

of hair colour over time

Maximum performancewith only 3 products

LEAVE-IN SERUMExtraordinary ultra-light serum that seals cuticles and helps to prolong colour intensity and shine Protects hair from aggressive external agents such as heat sources and sunlight Contains UV filter Perfect for pre-styling on wet hair or as finishing on dry hair150ml bottle

SHAMPOOGently cleanses maintaining highlight intensity and shine day after day Eliminates alkaline residue from colour treatment and seals the cuticles500-1500 ml bottle

MASKRegenerates and intensely nourishes coloured hairHelps to prolong highlight intensity and keep hair shiny and soft500 - 1000 ml jar

An elixir of life at theheart of the formula

Goji BerriesOriginal from Tibet these

berries are consideredto be an elixir of life

Rich in vitamins sugarsminerals and proteinsthey help slow downoxidation to prolong

colour intensity

Colour still fresh

after month

Enhanced shine

+ 4 after just

one treatment

After 12 washes colour maintains over 85 of its intensity Average value calculated on results of instrumental test conducted on Yellow Color Permanent shades 5 and 8 with Yellow Color Care full treatmentInstrumental test conducted on Yellow Color Permanent shade 766 with Yellow Color Care full treatment compared to basic shampoo and conditioner treatment

Smart Education

Salon services

Available for download on the website

NUTRITIVE

NUTRITIVE

An explosionfor dry hair

MASKAN AMAZING BOMB EVEN FOR THE DRIEST HAIR

IN JUST A FEW MINUTES ITS RICH TEXTURE PROVIDES AN EXPLOSION OF NOURISHMENT

SOFTNESS AND SHINE

JAR 5001000 ML

SHAMPOOCLEANSES GENTLY NOURISHING

THE HAIR DAY AFTER DAY

BOTTLE 5001500 ML

LEAVE-IN CONDITIONERLIGHT LEAVE-IN CONDITIONER IDEAL FOR DETANGLING EVEN THE DRIEST HAIR FOR

LONG-LASTING MOISTURE

TUBE 250 ML

OILA PRECIOUS SERUM FULL OF NOURISHMENT AND SHINE

THAT CREATES A BARRIER ON THE HAIR PROTECTING

IT FROM HUMIDITY AND GIVING YOU EXTRAORDINARILY

NOURISHED AND SHINY HAIR

BOTTLE 125 ML

PRODUCT RANGE

Coconut OilAN OIL HIGHLY VALUED IN

BEAUTY TREATMENTS FOR ITS NOURISHING AND REGENERATING POWERS

THE PRESENCE OF EMOLLIENTSAND VITAMIN E MAKE IT PERFECT

FOR PROVIDING DEEP NOURISHMENTTO THE HAIR FIBER

Argan OilRENOWNED THE WORLD

OVER FOR ITS REVITALIZING PROPERTIES THIS OIL RICH IN OMEGA 3 OMEGA 6 AND VITAMIN E RESTORES THE HAIRrsquoS VITALITY

AND SILKINESS

A POWERFUL cocktail of nutrients

Incrediblysoft hair

+51AFTER JUST ONETREATMENT

+78ON DRY HAIR

+43ON WET HAIR

x 3

Visiblyimproved

brushability

Increasedshine

INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR COMPARING THE FULL YELLOW NUTRITIVE SERVICE WITH AN ORDINARY SHAMPOO INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR TREATED WITH YELLOW NUTRITIVE (SHAMPOO+MASK+LEAVE-IN CONDITIONER) COMPARED WITH UNTREATED HAIR COMPARED WITH HAIR NOT TREATED WITH YELLOW NUTRITIVE

REPAIR

The perfect energy boost for hair

REPAIR

REPAIR

YELLOWrsquoS NEW LINE FOR DAMAGED AND VERY DAMAGED HAIR IS PERFECT FOR

IN DEPTH REPAIR

PROTECTION DURING TECHNICAL SERVICES

PERSONALIZED CARE TREATMENTS

12

3

ENERGY DIRECTLY FROM nature

THANKS TO THEIR LOW MOLECULAR WEIGHT THEY PENETRATE DEEP INTO THE LAYERS OF THE HAIR FIBER AND INTERACT WITH THE KERATIN IN YOUR HAIR TO CREATE NEW BONDS

WITH FATTY ACIDS THAT WORK ON THE LIPID STRUCTURE TO PROVIDE NUTRITION

AND SEAL THE CUTICLE

Cocoa Butter

Almond Proteins

THIS HIGH-PERFORMING COMBINATION PROVIDES STRENGTH VITALITY AND PROTECTION TO YOUR HAIR

Internal restructuring

External repair

PRODUCT RANGE

86 STRONGER HAIR AFTER THE FIRST TREATMENT

SHAMPOO THE FIRST STEP TOWARDS HAVING

STRONG AND FLEXIBLE HAIRAS IT CLEANSES GENTLY IT GIVES YOUR

HAIR A HEALTHY AND VITAL LOOK

FOR SALON AND AT HOME USE

5001500 ML BOTTLE

ADAPTS TO BOTH ALKALINE AND ACIDIC ENVIRONMENTS

TO PROTECT YOUR HAIR DURING TECHNICAL SERVICES AND FOR

PERSONALIZED CARE TREATMENTS

HERE IS HOW

CONDITIONERVERSATILE PLIABLE TEXTURE CREAM WITH

MULTIUSE BENEFITS USE IT AS A RINSE PERFECT FOR THIN HAIR THAT NEEDS REPAIR

WITHOUT BEING WEIGHED DOWN USE IT AS A LEAVE-IN EXCELLENT FOR NORMAL ANDOR

THICK HAIR THAT NEEDS REPAIR OVER 24 HOURS

FOR SALON AND AT HOME USE

500 ML BOTTLE

MASKSUBSTANTIAL FORMULA FOR IN DEPTH REPAIR FROM INSIDE OUT REPAIRS THE FIBRE AND SEALS THE CUTICLE YOUR HAIR LOOKS VITAL EASIER TO UNTANGLE AND LUMINOUS

FOR SALON AND AT HOME USE

5001000 ML JAR

BOND HEROSUPER CONCENTRATED BOOSTER WITH ACTIVE INGREDIENTS FORA DEEP RECONSTRUCTION OF DAMAGED HAIR

FOR SALON USE ONLY

100 ML BOTTLE

Eg 5 ml BOND HERO + 30 ml MASK

16MIXING RATIO

Eg 10 ml BOND HERO + 60 ml YELLOW COLOuR

BLEACHING

COLOURING

SMOOTHING

Personalization AND Protection

INTENSE RECONSTRUCTION

COLOUR PROTECTION

NOURISHMENT

PERFECTLY SMOOTH HAIR WITH NO FRIZZ

16MIXING RATIO

IDEAL FOR COOL BLONDESBLEACHED WHITE OR

GREY HAIR

SILVER

hellipProvide the cool tonesthat your clients are looking for

Nature IS OUR SECRET laquodouble weaponraquo AGAINST BRASSY UNDERTONES

Accedilaiacute BerriesTHIS SUPERFOOD WITH AN INTENSE PURPLE COLORA COMPLEMENTARY COLOR OF YELLOW TONES ACTSMORE INTERNALLY ON THE CAUSES LEADING TO HAIRYELLOWING

Rose of JerichoUSED IN HOUSES TO FIGHT UNPLEASANT ODORS AND SMOKE

FOR HAIR IT CREATES AN EXTERNAL SHIELDTO PROTECT FROM YELLOWING CAUSED

BY DAILY POLLUTION

3 products FOR ICY RESULTS

SHAMPOOWHILE IT CLEANSES ITS VIOLET PIGMENTREMOVES THE YELLOWORANGE TONESRESTORING THE DESIRED COLOUR TO THE

HAIR USE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

CONDITIONERIT GIVES EXTREME SOFTNESS TO THE HAIR WHILEITS VIOLET PIGMENT REMOVES THE YELLOWORANGE TONES RESTORING THE DESIRED COLOURUSE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

PURE SILVER

ULTRA CONCENTRATED VIOLETASH PIGMENT THAT PERFECTLY NEUTRALIZESTHE MOST RESISTANT BRASSY TONES USE DURING SALON SERVICES FOR CUSTOMIZED RESULTS

LETrsquoS DISCOVERhellip

FOR SALON USE ONLY

100 ML BOTTLE

IMPROVE AND CUSTOMIZE CARE SERVICES

MIXING RATIO 110 1 ML PURE SILVER + 10 ML SHAMPOOCONDITIONERMASKS

gt

gtgtgtgt

INTENSENEUTRALIZATION

COLORPROTECTION

INTENSERECONSTRUCTION

NOURISHMENT

PERFECTLY SMOOTHHAIR WITH NO FRIZZ

PURESILVER

TONING CARE SERVICE

ENRICHED TECHNICAL SERVICES

MIXING RATIO8 ML PURE SILVER + 60 ML COLOUR

COLOURING

PURESILVER

TONING COLOR

SERVICE

MIXING RATIO 1106 ML PURE SILVER + 60 ML SMOOTHING MOUSSE

SMOOTHING

Pure Silver WIDENS SALON SERVICES

EASY LONG

VOGUEIT 2018

There is a dream called long hair

32 OF WOMEN

ARE CONSTANTLY HUNTING FOR PRODUCTS THAT STIMULATEGROWTH

MANY WOMEN HAVE THE FEELING

THAT THEIR HAIR STOPS

GROWING AT A CERTAIN POINT

HELPIt just wonrsquot grow

any more than thisrdquo

ldquo

FROM ALFAPARF GROUP RESEARCH

COMES A NEW INNOVATIVE LINE DEDICATED TO HELPING YOURCUSTOMERS

EASY LONG

Having the long hair of your dreams has never been easier

A natural secret THATCOMES FROM THE SEA

Tahitian SeaweedFROM THE POLYNESIAN SEA AN ACTIVE

INGREDIENT RICH IN MINERALS VITAMINS CAROTENOIDS PROTEINS

AND POLYUNSATURATED FATTY ACIDS

OUR TAHITIAN ALGAE IS CULTIVATED IN CLOSED PHOTOBIOREACTORS

- IN CONTROLLED AND STABLE CONDITIONS

- IN AN ENVIRONMENTALLY FRIENDLY WAY

MULTI-ACTION total success

Tested Results

UP TO 44MORE GROWTH

IN 4 WEEKS

From the folliclehellipTAHITIAN ALGAE STIMULATES

LOCALISED CELL MULTIPLICATION IN THE FOLLICLE REGION

PROMOTING FASTER HAIR GROWTH

hellipto the endsTHE ALGAE HELPSTO MAKE

YOUR HAIRMOREVIBRANT AND

DENSE WITH ASTRONGERAPPEARANCE

A VERY SMALL LINE FOR

very long hair

THE SIZES ALLOW UP TO 2 MONTHS OF TREATMENT

SHAMPOO

IT GENTLYCLEANSES

AND STARTS ACTING

ON THE FOLLICLE

500 ML BOTTLE

TONICIT ACTIVATES THE

FOLLICLE AND CREATES OPTIMAL CONDITIONS FOR

FASTER HAIR GROWTH

USE IT EVERY DAY FORMAXIMUM

EFFECTIVENESS125 ML BOTTLE

CONDITIONER

IT WORKS TO STRENGTHEN AND

NOURISH LENGTHS

AND ENDS FOR THE HAIR WELL-

BEING

500 ML BOTTLE

STAR

INTENSIVE SHINE SERUM LEAVE-IN SHINE INFUSION

INSTANT SHINE TO EVERY WOMENrsquoS HAIR

THE SECRETS OF

PEARL POWDER

Rich in vitamins minerals andamino acids this ancient extract

stimulates the formation of keratin helping to restore damaged areas

ARGAN OIL

A valuable plant extractthat smooths the surface

of the hair making itshiny and vibrant

ALOETRIX

An exclusive complexcontaining Aloe Vera

Wheat Germ and UV Filterfor soft and silky hair

STYLE

Hair that always looks good with style and energy

MATTE PASTE ndash SHINE WAX ndash GEL ndashSTRONG HAIRSPRAY ndash EXTRA STRONG HAIRSPRAY ndash CURL amp MOLD ACTIVATOR

STYLE

An incredibly complete formula

with an energy source directly from nature

Green CoffeeItrsquos a fantastic natural ally for our hairrsquos vitality thanks to its energizing andprotective properties Its oil rich in Omega 6 fatty acids and Vitamin Ehelps to protect the hair from dehydration preventing itsimpoverishment

AloetrixAn extraordinary complex containing

Aloe Vera and Wheat Proteins that helpsmake the hair soft and silky

COSMETICEFFECT OF HAIR

+135

HYDRATION

Enhanced

Average value measured after five treatments with Yellow Style products After rinsing hair combability is improved Instrumental test conducted on Yellow Style Curl amp Mold Activator

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 7: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

BIGGER SIZES amp AMAZING PRIZES

Bottle 500ml Bottle 1500ml

Tub 500ml Tub 1000ml

Tube 100 ml

excellent price-quality ratio

Tub 500 gr

TECHNICAL portfolio

PERMANENT COLOUR TONE-ON-TONE CREATOR

BLEACH LISS KERATIN SMOOTHING TREATMENT

An Italian heartwith a passion for colour

COLOUR

THE product range YELLOW COLOUR

PEROXIDE

74 SHADESTUBE 100 ML

BOTTLE 1000 ML150 MLVOLUMES 5-15 10-3 20-6

30-9 40-12

PROTECTIVE OILTHE ALLY IN CASE

OF DAMAGED HAIRAND SENSITIVE SCALP

AN EXTRAORDINARY DOUBLE ACTION SERUMFOR COLORING AND DECOLORING TREATMENTS

DIRECTLY APPLIED TO THE SKIN PROTECTING AND SOOTHING GIVING AN IMMEDIATE SENSE OF COMFORT

MIXED WITH CREAM IT HELPS TO PROTECT THE HAIR FIBER WITH NO IMPACT ON THE COLORING OR DECOLORING PERFORMANCE

6 X 13 ML VIALS

Mixing ratio 115 Mixing ratio (for Energy Series) 12

How to use

OUR coloUr formula

AloetrixAN EXTRAORDINARY COMBINATION

BASED ON ALOE VERA WHEAT PROTEINAND UV FILTERS FOR HAIR THAT ISSOFT AND SILKY TO THE TOUCH

Argan OilAN EXTRAORDINARY ELIXIR OF BEAUTY USED AS A BASIC COMPONENT FOR COSMETIC TREATMENTS BY WOMEN

THROUGHOUT THE WORLDFOR INCREDIBLY LUMINOUS AND SHINY HAIR

we respect the hairFIBER USING

ONLY A SMALL ALKALINE AGENT CONTENT IN OUR

COLOuRS

APPLICATION TESTS ON MODELS AFTER 12 SHAMPOOS YELLOW COLOR KEEPS UP TO 80 OF COLOR INTENSITY MORE THAN THE MAIN COMPETITOR INSTRUMENTAL TEST ON OUR RED SHADE 566 HAIR TREATED WITH YELLOW COLOR GAINS UP TO +106 MORE SHINE THAN THE MAIN COMPETITOR INSTRUMENTAL TEST ON RED SHADE 566

IMPROVED COMBABILITY MEASURED ON DAMAGED HAIR AFTER 3 TREATMENTS WITH YELLOW 566

OUR performance

COMBABILITY THAT IMPROVES PROGRESSIVELY AFTER EACH

COLOR TREATMENT

OUR shades

BrownsWHAT IS MORE CHIC THAN A BEAUTIFUL BRUNETTE

ALL OUR SHADES FROM THE WARMESTAND VELVETY HIGHLIGHTS

TO THE COOLEST AND ASHY ONES

SERIES SAND middot BROWNS middot ICED BROWNS middot CHOCOLATECOMPLETELY NEW 832637737

Rich NaturalsABSOLUTELY PERFECT FOR COVERING WHITEGREY HAIR INCREDIBLY RICH

AND VIBRANT WHEN USED ALONE

ALL THE VERSATILITY THAT HAIR STYLISTS NEEDIN OUR NEW RICH NATURALS SERIES

Rich Cool NaturalsAN EXCELLENT BALANCE OF COLORS ALL WITH BLUE BASE GIVING SHADES AN ICY POWER FOR ULTRA-NATURAL AND SUPER-COOL RESULTS WITH A

DEEP SOUL

4 COOL - 5 COOL - 6 COOL - 7 COOL - 8 COOL - 9 COOL

BlondesSOME WANT IT GOLDEN SOME WANT IT ABSOLUTELY COOL

THE WORLD OF BLONDES IS DEFINITELY THE MOST CONTROVERSIALTO PLEASE ALL YOUR CLIENTS WE HAVE SELECTED OUR MOST BEAUTIFUL SHADES

FROM WARM HONEY TO GOLDEN AND BEIGE

SERIES GOLD middot BEIGECOMPLETELY NEW 813

Energy seriesA REALLY SPECIAL SERIES THAT COMBINES ALL THE ENERGY OF

THE LIGHTENING POWER WITH A NEUTRALISING EFFECTIDEAL TO RESOLVE THE MOST DIFFICULT SITUATIONS

COMPLETELY NEW 1121

CoolsNO MORE COPPER AND YELLOW HIGHLIGHTS IN THE HAIR

OUR COOL SHADES - WITH DIFFERENT INTENSITY ndash MEANINGTO SAY GOODBYE TO UNWANTED RESIDUES

AND CAN VERY SIMPLY GET EXTRA NATURAL RESULTS

SERIES ASH middot INTENSE ASH middot PEARL middot BLUE BLACKCOMPLETELY NEW 91101611711

RedsWHETHER ITrsquoS A LIFE CHOICE OR AN IMPULSIVE DESIRE

THE IMPORTANCE IS THERE ARE NO LIMITS

ALL OUR INCREDIBLE REDSTODAY EVEN HOTTER AND MORE ORIGINAL

SERIES REDS middot SUPER REDS middotPURPLE REDS middot

COPPER middot MAHOGANY COMPLETELY NEW 466S566S666S526626

TONE-ON-TONECREATOR

The revolution oftone-on-tone colour

Tone-on-tone COLOUR

Tone-on-Tone Creator

A SMART ADDITIVE THATWHEN ADDED TO YELLOW PERMANENT COLOUR

ACTS BY TARGETING THE ALKALINITY OF THE COLOUR CREAM

REDUCING ITS PH LEVEL AND TRANSFORMING IT INTO A TRUE

TONE-ON-TONE COLOURIT ALSO CARRIES OUT A

REMINERALIZING ACTION

THE SECRET gentleness AT THE CORE OF THE formula

Italian Citrus FruitsPERFECTLY BALANCED IN THE FORMULA

THE EXCLUSIVE COMPLEX OF ALPHA HYDROXYACIDS CONTAINED AT THE HEART OF THE

BEST ITALIAN CITRUS FRUITS REDUCESSIGNIFICANTLY THE PH LEVEL OF THE COLOUR

IN THIS WAY THE CUTICLES REMAIN MORECLOSED AND PRESERVE THE EXTERNAL

STRUCTURE OF THE HAIR

CristalsMINERAL GEMS WHICH PROVIDE THE HAIR WITH A STRONG RECHARGE OF

MINERALS

Shake the bottleto free its magic

INSTRUMENTAL TESTS MADE ON HAIR TREATED WITH YELLOW COLOR 71 + TONE-ON-TONE CREATOR COMPARED TO THE SAME SHADE OF MARKET COMPETITORSINSTRUMENTAL TESTS MADE ON YELLOW COLOR 71 + TONE-ON-TONE CREATOR COMPARED TO NON TREATED HAIR

Very easy TO USE

WHEN COLORING NATURAL HAIR ADD YELLOW TONE-ON-TONE CREATOR IN AN EQUAL QUANTITY TO HALF THE QUANTITY OF THE COLOR(IE 50 ML YELLOW COLOR + 100 ML YELLOW PEROXIDE 5 VOL + 25 ML YELLOW TONE-ON-TONE CREATOR) TO AVOID ALTERING THE NATURAL BASE 1000 ML AND 120 ML FOR BRAZIL ARGENTINA COLOMBIA CHILE AND PERUgrave

+ +

COLOUR PEROXIDE 5 VOL1000 ML

TONE-ON-TONE CREATOR100 ML

101

12 PEROXIDE WITH 5 VOLUMES PERFECT TO DEVELOP THE COLOUR AND ENSURE AN

EXCELLENT NEUTRALIZATION

bull MIXING RATIOCOLOUR ndash PEROXIDE gt 12

bull MIXING RATIOCOLOUR ndash TONE-ON-TONE CREATOR gt 101

EXAMPLE 50 ML YELLOW COLOUR + 100 ML YELLOW PEROXIDE + 5 ML YELLOW TONE-ON-TONE CREATOR

Many benefits COMPARED TO A TRADITIONAL tone-on-tone

bull 1 product only = 74 colour optionsbull ZERO STOCK LESS COST FOR STOCK

bull WIDER RANGE A HIGHER NUMBER OF COLOURS THAN THE AVERAGE OF TONE-ON-TONE COLOURS ON THE MARKET

bull CONSISTENCY OF TONE WHEN YOU HAVE TO MATCHTHE COLOR SAME COLOUR CHART

bull Higher concentration of colouring dyesIN YELLOW COLOUR

bull NEUTRALIZATION UP TO 3 TIMES BETTER

bull 100 GRAY HAIR COVERAGE

bull PH significantly lowerTHAN MANY OTHER TONE-ON-TONE COLOURS ON THE MARKET

bull AMPLIFIED COSMETICITY

VS A NORMAL TONE-ON-TONE INSTRUMENTAL TEST MADE ON THE SHADES 71 AND 1021 COMPARING YELLOW COLOR + TONE-ON-TONE CREATOR WITH THE SAME SHADES OF THE MARKET COMPETITORS APPLICATION TESTS ON MODEL INSTRUMENTAL TEST MADE ON SHADES 71 AND 1021

make the ordinaryextraordinary

BLEACH

QuinoaSUPERFOOD RICH IN ESSENTIAL AMINO ACIDS

AND CATIONIC AMINO ACIDS WHICH HAVE

AFFINITY TO THE STRUCTURE OF THE HAIR

HELPSTO PRESERVE THE KERATIN CHAINS AND

TO PROTECT THE HAIR FIBER

AloetrixHELPS COSMETICALLY TREATED

HAIR FEEL SMOOTH AND SILKY

7 LEVELBLUE NON-VOLATILE POWDER ENRICHED WITH SPECIAL PIGMENTS

IDEAL FOR COUNTERACTING UNWANTED YELLOWORANGE TONES

RECOMMENDED FOR APPLICATION ON SCALP

PERFECT FOR USE AS A COLOUR-REMOVAL WASH AND FOR TOTAL

DECOLOURING

9 LEVELEXTREME BLEACHING FOR THE MOST DETERMINED BLONDES

WHITE NON-VOLATILE POWDER FOR BETTER VISIBILITY OF THE

BLEACHING BASE

Using our bleaching powder

THE product range

12 X 20 g SACHET BOXIDEAL QUANTITY FOR PARTIALBLEACHING JOBS

BLEACHINGPOWDER7 LEVELS

500 g CANISTER

BLEACHINGPOWDER9 LEVELS

500 g CANISTER

12 X 50 g SACHET BOXIDEAL QUANTITY FOR BLEACHINGTREATMENTS ON MEDIUM-LENGTH HAIR

LISS

Keratin SmoothingTreatment

PROGRESSIVE SMOOTHING TREATMENT MOUSSE

SMOOTH AND TAMED HAIR WITH NO FRIZZY EFFECT UP TO 2-3 MONTHS

1

2

4

3FOR ALL HAIR TYPES

HANDY DISPENSER FOR QUICK AND EASY APPLICATION

COMPLETELY SAFE FOR THE PROFESSIONAL AND THE CLIENT

DEPENDING ON THE HAIR TYPE

MAXIMUM PERFORMANCE IN A CONVENIENT kitA MOUSSE FORMULA

READY TO BE USED FOR INSTANT AND EASY APPLICATION

ON HAIR

FROM 2 TO 3 APPLICATIONS DEPENDING ON THE HAIR TYPE

STEP 1SHAMPOOCLEANSES AND DETANGLES THE HAIR PERFECTLY HELPS OPEN UP THE CUTICLES TO BETTER PREPARE THE HAIR FOR THE STRAIGHTENING TREATMENT

60 ML BOTTLE

STEP 3MASKNOURISHES THE HAIR INTENSELY LEAVING IT NATURALLY SOFT AND SILKY

75 ML TUBE

STEP 2SMOOTHING MOUSSETEMPORARILY RESHAPES THE ARRANGEMENT OF THE KERATIN CHAINS WITHOUT BREAKING THE DISULFIDE BONDS ALLOWING THE HAIR TO GRADUALLY TAKE ON THE SMOOTH SHAPE

150 ML BOTTLE

THE ingredients OF PERFECT LONG-LASTING SMOOTHNESS

GlyoxylicAcid

A STRAIGHTENING ACTIVE INGREDIENT THAT DOES NOT BREAK THE KERATIN

FIBERS BUT RESHAPES THEM GIVING THE HAIR A SMOOTH APPEARANCE WITH A

SEMI-PERMANENT EFFECT

KeraNutritiveComplex

A UNIQUE COMPLEX CONTAINING 3 ACTIVE INGREDIENTS THAT TAKE

CARE OF THE COSMETIC HAIR

KeratinHELPS TO KEEP THE HAIR FIBER AGILE AND PROTECTED FROM EXTERNAL STRESSES

Murumuru Butter and Babassu OilAN EXTRAORDINARY BLEND THAT NOURISHES DEEP DOWN AND BRIGHTENS THE HAIR HELPING TO REDUCE FRIZZ

AloetrixAN EXCLUSIVE COMPLEX CONTAINING ALOE VERA WHEAT GERM AND UV FILTER FOR SOFT AND SILKY HAIR

PROTEIN THAT REPRESENTS ABOUT 90 OF THE HAIR STRUCTURE

1 KIT 2 methods OF APPLICATION

SMART EDUCATION

Available for download on the website

Step-by-step brochureA PRACTICAL TOOL TO GUIDE YOU DURING THE SERVICES Step-by-step video tutorial

SIMPLE AND CLEAR TO INTRODUCE THE TWO TREATMENT METHODS

AVAILABLE ON OUR YOUTUBE YELLOW PROFESSIONAL CHANNEL

CARE portfolio

NUTRITIVELISS

STAR

COLOR CARE

REPAIR SILVER

EASY LONG

LISS

LISS

Frizzrsquos enemyYour new best friendTHE NEW LINE YELLOW LISS IS DEDICATED

TO FRIZZY AND UNMANAGEABLE HAIRTHAT NEEDS EXTRA HELP TO ACHIEVE

PERFECT LONG-LASTING SMOOTHNESS EVEN IN EXTREME CONDITIONS

IDEAL FOR WAVYNATURALLY STRAIGHT

OR CHEMICALLY STRAIGHTENED HAIR

SHAMPOOITS FORMULA GENTLY CLEANSES

AND TAMES EVEN THE MOSTUNRULY HAIR

500 ML BOTTLE

MASKA CONCENTRATE OF ACTIVE INGREDIENTS WITH

SMOOTHING AND TAMING PROPERTIESWHICH VERY FRIZZY AND REBELLIOUS HAIR WILL NOT

BE ABLE TO RESIST TOITS DENSE TEXTURE EMBRACES AND DEEPLY

NOURISHES THE HAIR FIBER

500 ML JAR

MULTI-BENEFITTHE PRODUCT YOUR HAIR CAN NO LONGER DO WITHOUT

A LIGHTWEIGHT LEAVE-IN SERUM WHICH GIVES THE HAIR 10 BENEFITS IN A SINGLE PRODUCT THERMAL PROTECTION ANTI-FRIZZ ANTI-HUMIDITY DETANGLING ACTION UV PROTECTION TAMING EFFECT ANTI-STATIC EFFECT PREVENTS SPLIT ENDS HELPS TO SEAL

THE CUTICLE AND GIVES SHINE

150 ML BOTTLE

hellipFOR TRULY spectacular hair

CONDITIONERA VALUABLE TOOL TO TAME FRIZZY

AND REBELLIOUS HAIRITS DELICATE TEXTURE SOFTENS AND

SMOOTHENS THE SURFACE OF THE HAIRWITHOUT WEIGHING IT DOWN

SUITABLE FOR DAILY USE

500 ML BOTTLE

Perfectly smooth hair IN JUST A FEW SIMPLE STEPS

OUR recipe

Keratin-HTHIGH TECHNOLOGY KERATIN ENHANCED IN LABORATORYFOR THE SMART SIMULATION OF THE HAIRrsquoS NATURALKERATIN AND ABLE TO INTERCEPT THE MOST DAMAGEDAREAS AND REPAIR THEM FOR HAIR THAT APPEARS HEALTHYAND WITHOUT IMPERFECTIONS

Amaranth OilESPECIALLY RICH IN EMOLLIENTS PROTEINS MINERAL SALTS AND VITAMIN E THIS OIL BESIDES PROVIDING DEEP NOURISHMENT COATS THE HAIR IN A THIN BUT STRONGBARRIER THAT HINDERS THE PENETRATION OF HUMIDITY INSIDE THE HAIR STEM FOR LONG-LASTING PROTECTION

RESULT

hellipFOR complete control OF UNRULY HAIR

Say goodbye to frizzy

hair Drastic reductionin volume

FROM THE VERYFIRST TREATMENT

Perfectlymanageable

hair

UP TO

4 daysEVEN IN

CONDITIONS OF EXTREME HUMIDITY

(70-80) -42IN VOLUME AS COMPAREDTO A BASIC TREATMENT

WHEN USED REGULARLYIT CREATES

longer lastingsmoothness

and silkiness

FROM VERY FIRST USE THE YELLOW LISS TREATMENT (SHAMPOO+MASK+MULTI-BENEFIT) REDUCES FRIZZ BY 75 AS COMPARED TO USING AN ORDINARY SHAMPOO AFTER 4 DAYS THERE IS STILL 42 LESS FRIZZINSTRUMENTAL TESTS CONDUCTED AT 22-25degC WITH RELATIVE HUMIDITY (RH) OF 70-80 THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) AS COMPARED TO AN ORDINARY SHAMPOO VISIBLY REDUCES UNWANTED VOLUME TREATMENT AFTER TREATMENT THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) MAKES THE HAIR SMOOTHER AND EASIER TO MANAGE OVER TIME

COLOR CARE

COLOR CARE

Specially designed to enhanceand preserve intensity and vibrancy

of hair colour over time

Maximum performancewith only 3 products

LEAVE-IN SERUMExtraordinary ultra-light serum that seals cuticles and helps to prolong colour intensity and shine Protects hair from aggressive external agents such as heat sources and sunlight Contains UV filter Perfect for pre-styling on wet hair or as finishing on dry hair150ml bottle

SHAMPOOGently cleanses maintaining highlight intensity and shine day after day Eliminates alkaline residue from colour treatment and seals the cuticles500-1500 ml bottle

MASKRegenerates and intensely nourishes coloured hairHelps to prolong highlight intensity and keep hair shiny and soft500 - 1000 ml jar

An elixir of life at theheart of the formula

Goji BerriesOriginal from Tibet these

berries are consideredto be an elixir of life

Rich in vitamins sugarsminerals and proteinsthey help slow downoxidation to prolong

colour intensity

Colour still fresh

after month

Enhanced shine

+ 4 after just

one treatment

After 12 washes colour maintains over 85 of its intensity Average value calculated on results of instrumental test conducted on Yellow Color Permanent shades 5 and 8 with Yellow Color Care full treatmentInstrumental test conducted on Yellow Color Permanent shade 766 with Yellow Color Care full treatment compared to basic shampoo and conditioner treatment

Smart Education

Salon services

Available for download on the website

NUTRITIVE

NUTRITIVE

An explosionfor dry hair

MASKAN AMAZING BOMB EVEN FOR THE DRIEST HAIR

IN JUST A FEW MINUTES ITS RICH TEXTURE PROVIDES AN EXPLOSION OF NOURISHMENT

SOFTNESS AND SHINE

JAR 5001000 ML

SHAMPOOCLEANSES GENTLY NOURISHING

THE HAIR DAY AFTER DAY

BOTTLE 5001500 ML

LEAVE-IN CONDITIONERLIGHT LEAVE-IN CONDITIONER IDEAL FOR DETANGLING EVEN THE DRIEST HAIR FOR

LONG-LASTING MOISTURE

TUBE 250 ML

OILA PRECIOUS SERUM FULL OF NOURISHMENT AND SHINE

THAT CREATES A BARRIER ON THE HAIR PROTECTING

IT FROM HUMIDITY AND GIVING YOU EXTRAORDINARILY

NOURISHED AND SHINY HAIR

BOTTLE 125 ML

PRODUCT RANGE

Coconut OilAN OIL HIGHLY VALUED IN

BEAUTY TREATMENTS FOR ITS NOURISHING AND REGENERATING POWERS

THE PRESENCE OF EMOLLIENTSAND VITAMIN E MAKE IT PERFECT

FOR PROVIDING DEEP NOURISHMENTTO THE HAIR FIBER

Argan OilRENOWNED THE WORLD

OVER FOR ITS REVITALIZING PROPERTIES THIS OIL RICH IN OMEGA 3 OMEGA 6 AND VITAMIN E RESTORES THE HAIRrsquoS VITALITY

AND SILKINESS

A POWERFUL cocktail of nutrients

Incrediblysoft hair

+51AFTER JUST ONETREATMENT

+78ON DRY HAIR

+43ON WET HAIR

x 3

Visiblyimproved

brushability

Increasedshine

INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR COMPARING THE FULL YELLOW NUTRITIVE SERVICE WITH AN ORDINARY SHAMPOO INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR TREATED WITH YELLOW NUTRITIVE (SHAMPOO+MASK+LEAVE-IN CONDITIONER) COMPARED WITH UNTREATED HAIR COMPARED WITH HAIR NOT TREATED WITH YELLOW NUTRITIVE

REPAIR

The perfect energy boost for hair

REPAIR

REPAIR

YELLOWrsquoS NEW LINE FOR DAMAGED AND VERY DAMAGED HAIR IS PERFECT FOR

IN DEPTH REPAIR

PROTECTION DURING TECHNICAL SERVICES

PERSONALIZED CARE TREATMENTS

12

3

ENERGY DIRECTLY FROM nature

THANKS TO THEIR LOW MOLECULAR WEIGHT THEY PENETRATE DEEP INTO THE LAYERS OF THE HAIR FIBER AND INTERACT WITH THE KERATIN IN YOUR HAIR TO CREATE NEW BONDS

WITH FATTY ACIDS THAT WORK ON THE LIPID STRUCTURE TO PROVIDE NUTRITION

AND SEAL THE CUTICLE

Cocoa Butter

Almond Proteins

THIS HIGH-PERFORMING COMBINATION PROVIDES STRENGTH VITALITY AND PROTECTION TO YOUR HAIR

Internal restructuring

External repair

PRODUCT RANGE

86 STRONGER HAIR AFTER THE FIRST TREATMENT

SHAMPOO THE FIRST STEP TOWARDS HAVING

STRONG AND FLEXIBLE HAIRAS IT CLEANSES GENTLY IT GIVES YOUR

HAIR A HEALTHY AND VITAL LOOK

FOR SALON AND AT HOME USE

5001500 ML BOTTLE

ADAPTS TO BOTH ALKALINE AND ACIDIC ENVIRONMENTS

TO PROTECT YOUR HAIR DURING TECHNICAL SERVICES AND FOR

PERSONALIZED CARE TREATMENTS

HERE IS HOW

CONDITIONERVERSATILE PLIABLE TEXTURE CREAM WITH

MULTIUSE BENEFITS USE IT AS A RINSE PERFECT FOR THIN HAIR THAT NEEDS REPAIR

WITHOUT BEING WEIGHED DOWN USE IT AS A LEAVE-IN EXCELLENT FOR NORMAL ANDOR

THICK HAIR THAT NEEDS REPAIR OVER 24 HOURS

FOR SALON AND AT HOME USE

500 ML BOTTLE

MASKSUBSTANTIAL FORMULA FOR IN DEPTH REPAIR FROM INSIDE OUT REPAIRS THE FIBRE AND SEALS THE CUTICLE YOUR HAIR LOOKS VITAL EASIER TO UNTANGLE AND LUMINOUS

FOR SALON AND AT HOME USE

5001000 ML JAR

BOND HEROSUPER CONCENTRATED BOOSTER WITH ACTIVE INGREDIENTS FORA DEEP RECONSTRUCTION OF DAMAGED HAIR

FOR SALON USE ONLY

100 ML BOTTLE

Eg 5 ml BOND HERO + 30 ml MASK

16MIXING RATIO

Eg 10 ml BOND HERO + 60 ml YELLOW COLOuR

BLEACHING

COLOURING

SMOOTHING

Personalization AND Protection

INTENSE RECONSTRUCTION

COLOUR PROTECTION

NOURISHMENT

PERFECTLY SMOOTH HAIR WITH NO FRIZZ

16MIXING RATIO

IDEAL FOR COOL BLONDESBLEACHED WHITE OR

GREY HAIR

SILVER

hellipProvide the cool tonesthat your clients are looking for

Nature IS OUR SECRET laquodouble weaponraquo AGAINST BRASSY UNDERTONES

Accedilaiacute BerriesTHIS SUPERFOOD WITH AN INTENSE PURPLE COLORA COMPLEMENTARY COLOR OF YELLOW TONES ACTSMORE INTERNALLY ON THE CAUSES LEADING TO HAIRYELLOWING

Rose of JerichoUSED IN HOUSES TO FIGHT UNPLEASANT ODORS AND SMOKE

FOR HAIR IT CREATES AN EXTERNAL SHIELDTO PROTECT FROM YELLOWING CAUSED

BY DAILY POLLUTION

3 products FOR ICY RESULTS

SHAMPOOWHILE IT CLEANSES ITS VIOLET PIGMENTREMOVES THE YELLOWORANGE TONESRESTORING THE DESIRED COLOUR TO THE

HAIR USE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

CONDITIONERIT GIVES EXTREME SOFTNESS TO THE HAIR WHILEITS VIOLET PIGMENT REMOVES THE YELLOWORANGE TONES RESTORING THE DESIRED COLOURUSE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

PURE SILVER

ULTRA CONCENTRATED VIOLETASH PIGMENT THAT PERFECTLY NEUTRALIZESTHE MOST RESISTANT BRASSY TONES USE DURING SALON SERVICES FOR CUSTOMIZED RESULTS

LETrsquoS DISCOVERhellip

FOR SALON USE ONLY

100 ML BOTTLE

IMPROVE AND CUSTOMIZE CARE SERVICES

MIXING RATIO 110 1 ML PURE SILVER + 10 ML SHAMPOOCONDITIONERMASKS

gt

gtgtgtgt

INTENSENEUTRALIZATION

COLORPROTECTION

INTENSERECONSTRUCTION

NOURISHMENT

PERFECTLY SMOOTHHAIR WITH NO FRIZZ

PURESILVER

TONING CARE SERVICE

ENRICHED TECHNICAL SERVICES

MIXING RATIO8 ML PURE SILVER + 60 ML COLOUR

COLOURING

PURESILVER

TONING COLOR

SERVICE

MIXING RATIO 1106 ML PURE SILVER + 60 ML SMOOTHING MOUSSE

SMOOTHING

Pure Silver WIDENS SALON SERVICES

EASY LONG

VOGUEIT 2018

There is a dream called long hair

32 OF WOMEN

ARE CONSTANTLY HUNTING FOR PRODUCTS THAT STIMULATEGROWTH

MANY WOMEN HAVE THE FEELING

THAT THEIR HAIR STOPS

GROWING AT A CERTAIN POINT

HELPIt just wonrsquot grow

any more than thisrdquo

ldquo

FROM ALFAPARF GROUP RESEARCH

COMES A NEW INNOVATIVE LINE DEDICATED TO HELPING YOURCUSTOMERS

EASY LONG

Having the long hair of your dreams has never been easier

A natural secret THATCOMES FROM THE SEA

Tahitian SeaweedFROM THE POLYNESIAN SEA AN ACTIVE

INGREDIENT RICH IN MINERALS VITAMINS CAROTENOIDS PROTEINS

AND POLYUNSATURATED FATTY ACIDS

OUR TAHITIAN ALGAE IS CULTIVATED IN CLOSED PHOTOBIOREACTORS

- IN CONTROLLED AND STABLE CONDITIONS

- IN AN ENVIRONMENTALLY FRIENDLY WAY

MULTI-ACTION total success

Tested Results

UP TO 44MORE GROWTH

IN 4 WEEKS

From the folliclehellipTAHITIAN ALGAE STIMULATES

LOCALISED CELL MULTIPLICATION IN THE FOLLICLE REGION

PROMOTING FASTER HAIR GROWTH

hellipto the endsTHE ALGAE HELPSTO MAKE

YOUR HAIRMOREVIBRANT AND

DENSE WITH ASTRONGERAPPEARANCE

A VERY SMALL LINE FOR

very long hair

THE SIZES ALLOW UP TO 2 MONTHS OF TREATMENT

SHAMPOO

IT GENTLYCLEANSES

AND STARTS ACTING

ON THE FOLLICLE

500 ML BOTTLE

TONICIT ACTIVATES THE

FOLLICLE AND CREATES OPTIMAL CONDITIONS FOR

FASTER HAIR GROWTH

USE IT EVERY DAY FORMAXIMUM

EFFECTIVENESS125 ML BOTTLE

CONDITIONER

IT WORKS TO STRENGTHEN AND

NOURISH LENGTHS

AND ENDS FOR THE HAIR WELL-

BEING

500 ML BOTTLE

STAR

INTENSIVE SHINE SERUM LEAVE-IN SHINE INFUSION

INSTANT SHINE TO EVERY WOMENrsquoS HAIR

THE SECRETS OF

PEARL POWDER

Rich in vitamins minerals andamino acids this ancient extract

stimulates the formation of keratin helping to restore damaged areas

ARGAN OIL

A valuable plant extractthat smooths the surface

of the hair making itshiny and vibrant

ALOETRIX

An exclusive complexcontaining Aloe Vera

Wheat Germ and UV Filterfor soft and silky hair

STYLE

Hair that always looks good with style and energy

MATTE PASTE ndash SHINE WAX ndash GEL ndashSTRONG HAIRSPRAY ndash EXTRA STRONG HAIRSPRAY ndash CURL amp MOLD ACTIVATOR

STYLE

An incredibly complete formula

with an energy source directly from nature

Green CoffeeItrsquos a fantastic natural ally for our hairrsquos vitality thanks to its energizing andprotective properties Its oil rich in Omega 6 fatty acids and Vitamin Ehelps to protect the hair from dehydration preventing itsimpoverishment

AloetrixAn extraordinary complex containing

Aloe Vera and Wheat Proteins that helpsmake the hair soft and silky

COSMETICEFFECT OF HAIR

+135

HYDRATION

Enhanced

Average value measured after five treatments with Yellow Style products After rinsing hair combability is improved Instrumental test conducted on Yellow Style Curl amp Mold Activator

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 8: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

TECHNICAL portfolio

PERMANENT COLOUR TONE-ON-TONE CREATOR

BLEACH LISS KERATIN SMOOTHING TREATMENT

An Italian heartwith a passion for colour

COLOUR

THE product range YELLOW COLOUR

PEROXIDE

74 SHADESTUBE 100 ML

BOTTLE 1000 ML150 MLVOLUMES 5-15 10-3 20-6

30-9 40-12

PROTECTIVE OILTHE ALLY IN CASE

OF DAMAGED HAIRAND SENSITIVE SCALP

AN EXTRAORDINARY DOUBLE ACTION SERUMFOR COLORING AND DECOLORING TREATMENTS

DIRECTLY APPLIED TO THE SKIN PROTECTING AND SOOTHING GIVING AN IMMEDIATE SENSE OF COMFORT

MIXED WITH CREAM IT HELPS TO PROTECT THE HAIR FIBER WITH NO IMPACT ON THE COLORING OR DECOLORING PERFORMANCE

6 X 13 ML VIALS

Mixing ratio 115 Mixing ratio (for Energy Series) 12

How to use

OUR coloUr formula

AloetrixAN EXTRAORDINARY COMBINATION

BASED ON ALOE VERA WHEAT PROTEINAND UV FILTERS FOR HAIR THAT ISSOFT AND SILKY TO THE TOUCH

Argan OilAN EXTRAORDINARY ELIXIR OF BEAUTY USED AS A BASIC COMPONENT FOR COSMETIC TREATMENTS BY WOMEN

THROUGHOUT THE WORLDFOR INCREDIBLY LUMINOUS AND SHINY HAIR

we respect the hairFIBER USING

ONLY A SMALL ALKALINE AGENT CONTENT IN OUR

COLOuRS

APPLICATION TESTS ON MODELS AFTER 12 SHAMPOOS YELLOW COLOR KEEPS UP TO 80 OF COLOR INTENSITY MORE THAN THE MAIN COMPETITOR INSTRUMENTAL TEST ON OUR RED SHADE 566 HAIR TREATED WITH YELLOW COLOR GAINS UP TO +106 MORE SHINE THAN THE MAIN COMPETITOR INSTRUMENTAL TEST ON RED SHADE 566

IMPROVED COMBABILITY MEASURED ON DAMAGED HAIR AFTER 3 TREATMENTS WITH YELLOW 566

OUR performance

COMBABILITY THAT IMPROVES PROGRESSIVELY AFTER EACH

COLOR TREATMENT

OUR shades

BrownsWHAT IS MORE CHIC THAN A BEAUTIFUL BRUNETTE

ALL OUR SHADES FROM THE WARMESTAND VELVETY HIGHLIGHTS

TO THE COOLEST AND ASHY ONES

SERIES SAND middot BROWNS middot ICED BROWNS middot CHOCOLATECOMPLETELY NEW 832637737

Rich NaturalsABSOLUTELY PERFECT FOR COVERING WHITEGREY HAIR INCREDIBLY RICH

AND VIBRANT WHEN USED ALONE

ALL THE VERSATILITY THAT HAIR STYLISTS NEEDIN OUR NEW RICH NATURALS SERIES

Rich Cool NaturalsAN EXCELLENT BALANCE OF COLORS ALL WITH BLUE BASE GIVING SHADES AN ICY POWER FOR ULTRA-NATURAL AND SUPER-COOL RESULTS WITH A

DEEP SOUL

4 COOL - 5 COOL - 6 COOL - 7 COOL - 8 COOL - 9 COOL

BlondesSOME WANT IT GOLDEN SOME WANT IT ABSOLUTELY COOL

THE WORLD OF BLONDES IS DEFINITELY THE MOST CONTROVERSIALTO PLEASE ALL YOUR CLIENTS WE HAVE SELECTED OUR MOST BEAUTIFUL SHADES

FROM WARM HONEY TO GOLDEN AND BEIGE

SERIES GOLD middot BEIGECOMPLETELY NEW 813

Energy seriesA REALLY SPECIAL SERIES THAT COMBINES ALL THE ENERGY OF

THE LIGHTENING POWER WITH A NEUTRALISING EFFECTIDEAL TO RESOLVE THE MOST DIFFICULT SITUATIONS

COMPLETELY NEW 1121

CoolsNO MORE COPPER AND YELLOW HIGHLIGHTS IN THE HAIR

OUR COOL SHADES - WITH DIFFERENT INTENSITY ndash MEANINGTO SAY GOODBYE TO UNWANTED RESIDUES

AND CAN VERY SIMPLY GET EXTRA NATURAL RESULTS

SERIES ASH middot INTENSE ASH middot PEARL middot BLUE BLACKCOMPLETELY NEW 91101611711

RedsWHETHER ITrsquoS A LIFE CHOICE OR AN IMPULSIVE DESIRE

THE IMPORTANCE IS THERE ARE NO LIMITS

ALL OUR INCREDIBLE REDSTODAY EVEN HOTTER AND MORE ORIGINAL

SERIES REDS middot SUPER REDS middotPURPLE REDS middot

COPPER middot MAHOGANY COMPLETELY NEW 466S566S666S526626

TONE-ON-TONECREATOR

The revolution oftone-on-tone colour

Tone-on-tone COLOUR

Tone-on-Tone Creator

A SMART ADDITIVE THATWHEN ADDED TO YELLOW PERMANENT COLOUR

ACTS BY TARGETING THE ALKALINITY OF THE COLOUR CREAM

REDUCING ITS PH LEVEL AND TRANSFORMING IT INTO A TRUE

TONE-ON-TONE COLOURIT ALSO CARRIES OUT A

REMINERALIZING ACTION

THE SECRET gentleness AT THE CORE OF THE formula

Italian Citrus FruitsPERFECTLY BALANCED IN THE FORMULA

THE EXCLUSIVE COMPLEX OF ALPHA HYDROXYACIDS CONTAINED AT THE HEART OF THE

BEST ITALIAN CITRUS FRUITS REDUCESSIGNIFICANTLY THE PH LEVEL OF THE COLOUR

IN THIS WAY THE CUTICLES REMAIN MORECLOSED AND PRESERVE THE EXTERNAL

STRUCTURE OF THE HAIR

CristalsMINERAL GEMS WHICH PROVIDE THE HAIR WITH A STRONG RECHARGE OF

MINERALS

Shake the bottleto free its magic

INSTRUMENTAL TESTS MADE ON HAIR TREATED WITH YELLOW COLOR 71 + TONE-ON-TONE CREATOR COMPARED TO THE SAME SHADE OF MARKET COMPETITORSINSTRUMENTAL TESTS MADE ON YELLOW COLOR 71 + TONE-ON-TONE CREATOR COMPARED TO NON TREATED HAIR

Very easy TO USE

WHEN COLORING NATURAL HAIR ADD YELLOW TONE-ON-TONE CREATOR IN AN EQUAL QUANTITY TO HALF THE QUANTITY OF THE COLOR(IE 50 ML YELLOW COLOR + 100 ML YELLOW PEROXIDE 5 VOL + 25 ML YELLOW TONE-ON-TONE CREATOR) TO AVOID ALTERING THE NATURAL BASE 1000 ML AND 120 ML FOR BRAZIL ARGENTINA COLOMBIA CHILE AND PERUgrave

+ +

COLOUR PEROXIDE 5 VOL1000 ML

TONE-ON-TONE CREATOR100 ML

101

12 PEROXIDE WITH 5 VOLUMES PERFECT TO DEVELOP THE COLOUR AND ENSURE AN

EXCELLENT NEUTRALIZATION

bull MIXING RATIOCOLOUR ndash PEROXIDE gt 12

bull MIXING RATIOCOLOUR ndash TONE-ON-TONE CREATOR gt 101

EXAMPLE 50 ML YELLOW COLOUR + 100 ML YELLOW PEROXIDE + 5 ML YELLOW TONE-ON-TONE CREATOR

Many benefits COMPARED TO A TRADITIONAL tone-on-tone

bull 1 product only = 74 colour optionsbull ZERO STOCK LESS COST FOR STOCK

bull WIDER RANGE A HIGHER NUMBER OF COLOURS THAN THE AVERAGE OF TONE-ON-TONE COLOURS ON THE MARKET

bull CONSISTENCY OF TONE WHEN YOU HAVE TO MATCHTHE COLOR SAME COLOUR CHART

bull Higher concentration of colouring dyesIN YELLOW COLOUR

bull NEUTRALIZATION UP TO 3 TIMES BETTER

bull 100 GRAY HAIR COVERAGE

bull PH significantly lowerTHAN MANY OTHER TONE-ON-TONE COLOURS ON THE MARKET

bull AMPLIFIED COSMETICITY

VS A NORMAL TONE-ON-TONE INSTRUMENTAL TEST MADE ON THE SHADES 71 AND 1021 COMPARING YELLOW COLOR + TONE-ON-TONE CREATOR WITH THE SAME SHADES OF THE MARKET COMPETITORS APPLICATION TESTS ON MODEL INSTRUMENTAL TEST MADE ON SHADES 71 AND 1021

make the ordinaryextraordinary

BLEACH

QuinoaSUPERFOOD RICH IN ESSENTIAL AMINO ACIDS

AND CATIONIC AMINO ACIDS WHICH HAVE

AFFINITY TO THE STRUCTURE OF THE HAIR

HELPSTO PRESERVE THE KERATIN CHAINS AND

TO PROTECT THE HAIR FIBER

AloetrixHELPS COSMETICALLY TREATED

HAIR FEEL SMOOTH AND SILKY

7 LEVELBLUE NON-VOLATILE POWDER ENRICHED WITH SPECIAL PIGMENTS

IDEAL FOR COUNTERACTING UNWANTED YELLOWORANGE TONES

RECOMMENDED FOR APPLICATION ON SCALP

PERFECT FOR USE AS A COLOUR-REMOVAL WASH AND FOR TOTAL

DECOLOURING

9 LEVELEXTREME BLEACHING FOR THE MOST DETERMINED BLONDES

WHITE NON-VOLATILE POWDER FOR BETTER VISIBILITY OF THE

BLEACHING BASE

Using our bleaching powder

THE product range

12 X 20 g SACHET BOXIDEAL QUANTITY FOR PARTIALBLEACHING JOBS

BLEACHINGPOWDER7 LEVELS

500 g CANISTER

BLEACHINGPOWDER9 LEVELS

500 g CANISTER

12 X 50 g SACHET BOXIDEAL QUANTITY FOR BLEACHINGTREATMENTS ON MEDIUM-LENGTH HAIR

LISS

Keratin SmoothingTreatment

PROGRESSIVE SMOOTHING TREATMENT MOUSSE

SMOOTH AND TAMED HAIR WITH NO FRIZZY EFFECT UP TO 2-3 MONTHS

1

2

4

3FOR ALL HAIR TYPES

HANDY DISPENSER FOR QUICK AND EASY APPLICATION

COMPLETELY SAFE FOR THE PROFESSIONAL AND THE CLIENT

DEPENDING ON THE HAIR TYPE

MAXIMUM PERFORMANCE IN A CONVENIENT kitA MOUSSE FORMULA

READY TO BE USED FOR INSTANT AND EASY APPLICATION

ON HAIR

FROM 2 TO 3 APPLICATIONS DEPENDING ON THE HAIR TYPE

STEP 1SHAMPOOCLEANSES AND DETANGLES THE HAIR PERFECTLY HELPS OPEN UP THE CUTICLES TO BETTER PREPARE THE HAIR FOR THE STRAIGHTENING TREATMENT

60 ML BOTTLE

STEP 3MASKNOURISHES THE HAIR INTENSELY LEAVING IT NATURALLY SOFT AND SILKY

75 ML TUBE

STEP 2SMOOTHING MOUSSETEMPORARILY RESHAPES THE ARRANGEMENT OF THE KERATIN CHAINS WITHOUT BREAKING THE DISULFIDE BONDS ALLOWING THE HAIR TO GRADUALLY TAKE ON THE SMOOTH SHAPE

150 ML BOTTLE

THE ingredients OF PERFECT LONG-LASTING SMOOTHNESS

GlyoxylicAcid

A STRAIGHTENING ACTIVE INGREDIENT THAT DOES NOT BREAK THE KERATIN

FIBERS BUT RESHAPES THEM GIVING THE HAIR A SMOOTH APPEARANCE WITH A

SEMI-PERMANENT EFFECT

KeraNutritiveComplex

A UNIQUE COMPLEX CONTAINING 3 ACTIVE INGREDIENTS THAT TAKE

CARE OF THE COSMETIC HAIR

KeratinHELPS TO KEEP THE HAIR FIBER AGILE AND PROTECTED FROM EXTERNAL STRESSES

Murumuru Butter and Babassu OilAN EXTRAORDINARY BLEND THAT NOURISHES DEEP DOWN AND BRIGHTENS THE HAIR HELPING TO REDUCE FRIZZ

AloetrixAN EXCLUSIVE COMPLEX CONTAINING ALOE VERA WHEAT GERM AND UV FILTER FOR SOFT AND SILKY HAIR

PROTEIN THAT REPRESENTS ABOUT 90 OF THE HAIR STRUCTURE

1 KIT 2 methods OF APPLICATION

SMART EDUCATION

Available for download on the website

Step-by-step brochureA PRACTICAL TOOL TO GUIDE YOU DURING THE SERVICES Step-by-step video tutorial

SIMPLE AND CLEAR TO INTRODUCE THE TWO TREATMENT METHODS

AVAILABLE ON OUR YOUTUBE YELLOW PROFESSIONAL CHANNEL

CARE portfolio

NUTRITIVELISS

STAR

COLOR CARE

REPAIR SILVER

EASY LONG

LISS

LISS

Frizzrsquos enemyYour new best friendTHE NEW LINE YELLOW LISS IS DEDICATED

TO FRIZZY AND UNMANAGEABLE HAIRTHAT NEEDS EXTRA HELP TO ACHIEVE

PERFECT LONG-LASTING SMOOTHNESS EVEN IN EXTREME CONDITIONS

IDEAL FOR WAVYNATURALLY STRAIGHT

OR CHEMICALLY STRAIGHTENED HAIR

SHAMPOOITS FORMULA GENTLY CLEANSES

AND TAMES EVEN THE MOSTUNRULY HAIR

500 ML BOTTLE

MASKA CONCENTRATE OF ACTIVE INGREDIENTS WITH

SMOOTHING AND TAMING PROPERTIESWHICH VERY FRIZZY AND REBELLIOUS HAIR WILL NOT

BE ABLE TO RESIST TOITS DENSE TEXTURE EMBRACES AND DEEPLY

NOURISHES THE HAIR FIBER

500 ML JAR

MULTI-BENEFITTHE PRODUCT YOUR HAIR CAN NO LONGER DO WITHOUT

A LIGHTWEIGHT LEAVE-IN SERUM WHICH GIVES THE HAIR 10 BENEFITS IN A SINGLE PRODUCT THERMAL PROTECTION ANTI-FRIZZ ANTI-HUMIDITY DETANGLING ACTION UV PROTECTION TAMING EFFECT ANTI-STATIC EFFECT PREVENTS SPLIT ENDS HELPS TO SEAL

THE CUTICLE AND GIVES SHINE

150 ML BOTTLE

hellipFOR TRULY spectacular hair

CONDITIONERA VALUABLE TOOL TO TAME FRIZZY

AND REBELLIOUS HAIRITS DELICATE TEXTURE SOFTENS AND

SMOOTHENS THE SURFACE OF THE HAIRWITHOUT WEIGHING IT DOWN

SUITABLE FOR DAILY USE

500 ML BOTTLE

Perfectly smooth hair IN JUST A FEW SIMPLE STEPS

OUR recipe

Keratin-HTHIGH TECHNOLOGY KERATIN ENHANCED IN LABORATORYFOR THE SMART SIMULATION OF THE HAIRrsquoS NATURALKERATIN AND ABLE TO INTERCEPT THE MOST DAMAGEDAREAS AND REPAIR THEM FOR HAIR THAT APPEARS HEALTHYAND WITHOUT IMPERFECTIONS

Amaranth OilESPECIALLY RICH IN EMOLLIENTS PROTEINS MINERAL SALTS AND VITAMIN E THIS OIL BESIDES PROVIDING DEEP NOURISHMENT COATS THE HAIR IN A THIN BUT STRONGBARRIER THAT HINDERS THE PENETRATION OF HUMIDITY INSIDE THE HAIR STEM FOR LONG-LASTING PROTECTION

RESULT

hellipFOR complete control OF UNRULY HAIR

Say goodbye to frizzy

hair Drastic reductionin volume

FROM THE VERYFIRST TREATMENT

Perfectlymanageable

hair

UP TO

4 daysEVEN IN

CONDITIONS OF EXTREME HUMIDITY

(70-80) -42IN VOLUME AS COMPAREDTO A BASIC TREATMENT

WHEN USED REGULARLYIT CREATES

longer lastingsmoothness

and silkiness

FROM VERY FIRST USE THE YELLOW LISS TREATMENT (SHAMPOO+MASK+MULTI-BENEFIT) REDUCES FRIZZ BY 75 AS COMPARED TO USING AN ORDINARY SHAMPOO AFTER 4 DAYS THERE IS STILL 42 LESS FRIZZINSTRUMENTAL TESTS CONDUCTED AT 22-25degC WITH RELATIVE HUMIDITY (RH) OF 70-80 THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) AS COMPARED TO AN ORDINARY SHAMPOO VISIBLY REDUCES UNWANTED VOLUME TREATMENT AFTER TREATMENT THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) MAKES THE HAIR SMOOTHER AND EASIER TO MANAGE OVER TIME

COLOR CARE

COLOR CARE

Specially designed to enhanceand preserve intensity and vibrancy

of hair colour over time

Maximum performancewith only 3 products

LEAVE-IN SERUMExtraordinary ultra-light serum that seals cuticles and helps to prolong colour intensity and shine Protects hair from aggressive external agents such as heat sources and sunlight Contains UV filter Perfect for pre-styling on wet hair or as finishing on dry hair150ml bottle

SHAMPOOGently cleanses maintaining highlight intensity and shine day after day Eliminates alkaline residue from colour treatment and seals the cuticles500-1500 ml bottle

MASKRegenerates and intensely nourishes coloured hairHelps to prolong highlight intensity and keep hair shiny and soft500 - 1000 ml jar

An elixir of life at theheart of the formula

Goji BerriesOriginal from Tibet these

berries are consideredto be an elixir of life

Rich in vitamins sugarsminerals and proteinsthey help slow downoxidation to prolong

colour intensity

Colour still fresh

after month

Enhanced shine

+ 4 after just

one treatment

After 12 washes colour maintains over 85 of its intensity Average value calculated on results of instrumental test conducted on Yellow Color Permanent shades 5 and 8 with Yellow Color Care full treatmentInstrumental test conducted on Yellow Color Permanent shade 766 with Yellow Color Care full treatment compared to basic shampoo and conditioner treatment

Smart Education

Salon services

Available for download on the website

NUTRITIVE

NUTRITIVE

An explosionfor dry hair

MASKAN AMAZING BOMB EVEN FOR THE DRIEST HAIR

IN JUST A FEW MINUTES ITS RICH TEXTURE PROVIDES AN EXPLOSION OF NOURISHMENT

SOFTNESS AND SHINE

JAR 5001000 ML

SHAMPOOCLEANSES GENTLY NOURISHING

THE HAIR DAY AFTER DAY

BOTTLE 5001500 ML

LEAVE-IN CONDITIONERLIGHT LEAVE-IN CONDITIONER IDEAL FOR DETANGLING EVEN THE DRIEST HAIR FOR

LONG-LASTING MOISTURE

TUBE 250 ML

OILA PRECIOUS SERUM FULL OF NOURISHMENT AND SHINE

THAT CREATES A BARRIER ON THE HAIR PROTECTING

IT FROM HUMIDITY AND GIVING YOU EXTRAORDINARILY

NOURISHED AND SHINY HAIR

BOTTLE 125 ML

PRODUCT RANGE

Coconut OilAN OIL HIGHLY VALUED IN

BEAUTY TREATMENTS FOR ITS NOURISHING AND REGENERATING POWERS

THE PRESENCE OF EMOLLIENTSAND VITAMIN E MAKE IT PERFECT

FOR PROVIDING DEEP NOURISHMENTTO THE HAIR FIBER

Argan OilRENOWNED THE WORLD

OVER FOR ITS REVITALIZING PROPERTIES THIS OIL RICH IN OMEGA 3 OMEGA 6 AND VITAMIN E RESTORES THE HAIRrsquoS VITALITY

AND SILKINESS

A POWERFUL cocktail of nutrients

Incrediblysoft hair

+51AFTER JUST ONETREATMENT

+78ON DRY HAIR

+43ON WET HAIR

x 3

Visiblyimproved

brushability

Increasedshine

INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR COMPARING THE FULL YELLOW NUTRITIVE SERVICE WITH AN ORDINARY SHAMPOO INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR TREATED WITH YELLOW NUTRITIVE (SHAMPOO+MASK+LEAVE-IN CONDITIONER) COMPARED WITH UNTREATED HAIR COMPARED WITH HAIR NOT TREATED WITH YELLOW NUTRITIVE

REPAIR

The perfect energy boost for hair

REPAIR

REPAIR

YELLOWrsquoS NEW LINE FOR DAMAGED AND VERY DAMAGED HAIR IS PERFECT FOR

IN DEPTH REPAIR

PROTECTION DURING TECHNICAL SERVICES

PERSONALIZED CARE TREATMENTS

12

3

ENERGY DIRECTLY FROM nature

THANKS TO THEIR LOW MOLECULAR WEIGHT THEY PENETRATE DEEP INTO THE LAYERS OF THE HAIR FIBER AND INTERACT WITH THE KERATIN IN YOUR HAIR TO CREATE NEW BONDS

WITH FATTY ACIDS THAT WORK ON THE LIPID STRUCTURE TO PROVIDE NUTRITION

AND SEAL THE CUTICLE

Cocoa Butter

Almond Proteins

THIS HIGH-PERFORMING COMBINATION PROVIDES STRENGTH VITALITY AND PROTECTION TO YOUR HAIR

Internal restructuring

External repair

PRODUCT RANGE

86 STRONGER HAIR AFTER THE FIRST TREATMENT

SHAMPOO THE FIRST STEP TOWARDS HAVING

STRONG AND FLEXIBLE HAIRAS IT CLEANSES GENTLY IT GIVES YOUR

HAIR A HEALTHY AND VITAL LOOK

FOR SALON AND AT HOME USE

5001500 ML BOTTLE

ADAPTS TO BOTH ALKALINE AND ACIDIC ENVIRONMENTS

TO PROTECT YOUR HAIR DURING TECHNICAL SERVICES AND FOR

PERSONALIZED CARE TREATMENTS

HERE IS HOW

CONDITIONERVERSATILE PLIABLE TEXTURE CREAM WITH

MULTIUSE BENEFITS USE IT AS A RINSE PERFECT FOR THIN HAIR THAT NEEDS REPAIR

WITHOUT BEING WEIGHED DOWN USE IT AS A LEAVE-IN EXCELLENT FOR NORMAL ANDOR

THICK HAIR THAT NEEDS REPAIR OVER 24 HOURS

FOR SALON AND AT HOME USE

500 ML BOTTLE

MASKSUBSTANTIAL FORMULA FOR IN DEPTH REPAIR FROM INSIDE OUT REPAIRS THE FIBRE AND SEALS THE CUTICLE YOUR HAIR LOOKS VITAL EASIER TO UNTANGLE AND LUMINOUS

FOR SALON AND AT HOME USE

5001000 ML JAR

BOND HEROSUPER CONCENTRATED BOOSTER WITH ACTIVE INGREDIENTS FORA DEEP RECONSTRUCTION OF DAMAGED HAIR

FOR SALON USE ONLY

100 ML BOTTLE

Eg 5 ml BOND HERO + 30 ml MASK

16MIXING RATIO

Eg 10 ml BOND HERO + 60 ml YELLOW COLOuR

BLEACHING

COLOURING

SMOOTHING

Personalization AND Protection

INTENSE RECONSTRUCTION

COLOUR PROTECTION

NOURISHMENT

PERFECTLY SMOOTH HAIR WITH NO FRIZZ

16MIXING RATIO

IDEAL FOR COOL BLONDESBLEACHED WHITE OR

GREY HAIR

SILVER

hellipProvide the cool tonesthat your clients are looking for

Nature IS OUR SECRET laquodouble weaponraquo AGAINST BRASSY UNDERTONES

Accedilaiacute BerriesTHIS SUPERFOOD WITH AN INTENSE PURPLE COLORA COMPLEMENTARY COLOR OF YELLOW TONES ACTSMORE INTERNALLY ON THE CAUSES LEADING TO HAIRYELLOWING

Rose of JerichoUSED IN HOUSES TO FIGHT UNPLEASANT ODORS AND SMOKE

FOR HAIR IT CREATES AN EXTERNAL SHIELDTO PROTECT FROM YELLOWING CAUSED

BY DAILY POLLUTION

3 products FOR ICY RESULTS

SHAMPOOWHILE IT CLEANSES ITS VIOLET PIGMENTREMOVES THE YELLOWORANGE TONESRESTORING THE DESIRED COLOUR TO THE

HAIR USE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

CONDITIONERIT GIVES EXTREME SOFTNESS TO THE HAIR WHILEITS VIOLET PIGMENT REMOVES THE YELLOWORANGE TONES RESTORING THE DESIRED COLOURUSE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

PURE SILVER

ULTRA CONCENTRATED VIOLETASH PIGMENT THAT PERFECTLY NEUTRALIZESTHE MOST RESISTANT BRASSY TONES USE DURING SALON SERVICES FOR CUSTOMIZED RESULTS

LETrsquoS DISCOVERhellip

FOR SALON USE ONLY

100 ML BOTTLE

IMPROVE AND CUSTOMIZE CARE SERVICES

MIXING RATIO 110 1 ML PURE SILVER + 10 ML SHAMPOOCONDITIONERMASKS

gt

gtgtgtgt

INTENSENEUTRALIZATION

COLORPROTECTION

INTENSERECONSTRUCTION

NOURISHMENT

PERFECTLY SMOOTHHAIR WITH NO FRIZZ

PURESILVER

TONING CARE SERVICE

ENRICHED TECHNICAL SERVICES

MIXING RATIO8 ML PURE SILVER + 60 ML COLOUR

COLOURING

PURESILVER

TONING COLOR

SERVICE

MIXING RATIO 1106 ML PURE SILVER + 60 ML SMOOTHING MOUSSE

SMOOTHING

Pure Silver WIDENS SALON SERVICES

EASY LONG

VOGUEIT 2018

There is a dream called long hair

32 OF WOMEN

ARE CONSTANTLY HUNTING FOR PRODUCTS THAT STIMULATEGROWTH

MANY WOMEN HAVE THE FEELING

THAT THEIR HAIR STOPS

GROWING AT A CERTAIN POINT

HELPIt just wonrsquot grow

any more than thisrdquo

ldquo

FROM ALFAPARF GROUP RESEARCH

COMES A NEW INNOVATIVE LINE DEDICATED TO HELPING YOURCUSTOMERS

EASY LONG

Having the long hair of your dreams has never been easier

A natural secret THATCOMES FROM THE SEA

Tahitian SeaweedFROM THE POLYNESIAN SEA AN ACTIVE

INGREDIENT RICH IN MINERALS VITAMINS CAROTENOIDS PROTEINS

AND POLYUNSATURATED FATTY ACIDS

OUR TAHITIAN ALGAE IS CULTIVATED IN CLOSED PHOTOBIOREACTORS

- IN CONTROLLED AND STABLE CONDITIONS

- IN AN ENVIRONMENTALLY FRIENDLY WAY

MULTI-ACTION total success

Tested Results

UP TO 44MORE GROWTH

IN 4 WEEKS

From the folliclehellipTAHITIAN ALGAE STIMULATES

LOCALISED CELL MULTIPLICATION IN THE FOLLICLE REGION

PROMOTING FASTER HAIR GROWTH

hellipto the endsTHE ALGAE HELPSTO MAKE

YOUR HAIRMOREVIBRANT AND

DENSE WITH ASTRONGERAPPEARANCE

A VERY SMALL LINE FOR

very long hair

THE SIZES ALLOW UP TO 2 MONTHS OF TREATMENT

SHAMPOO

IT GENTLYCLEANSES

AND STARTS ACTING

ON THE FOLLICLE

500 ML BOTTLE

TONICIT ACTIVATES THE

FOLLICLE AND CREATES OPTIMAL CONDITIONS FOR

FASTER HAIR GROWTH

USE IT EVERY DAY FORMAXIMUM

EFFECTIVENESS125 ML BOTTLE

CONDITIONER

IT WORKS TO STRENGTHEN AND

NOURISH LENGTHS

AND ENDS FOR THE HAIR WELL-

BEING

500 ML BOTTLE

STAR

INTENSIVE SHINE SERUM LEAVE-IN SHINE INFUSION

INSTANT SHINE TO EVERY WOMENrsquoS HAIR

THE SECRETS OF

PEARL POWDER

Rich in vitamins minerals andamino acids this ancient extract

stimulates the formation of keratin helping to restore damaged areas

ARGAN OIL

A valuable plant extractthat smooths the surface

of the hair making itshiny and vibrant

ALOETRIX

An exclusive complexcontaining Aloe Vera

Wheat Germ and UV Filterfor soft and silky hair

STYLE

Hair that always looks good with style and energy

MATTE PASTE ndash SHINE WAX ndash GEL ndashSTRONG HAIRSPRAY ndash EXTRA STRONG HAIRSPRAY ndash CURL amp MOLD ACTIVATOR

STYLE

An incredibly complete formula

with an energy source directly from nature

Green CoffeeItrsquos a fantastic natural ally for our hairrsquos vitality thanks to its energizing andprotective properties Its oil rich in Omega 6 fatty acids and Vitamin Ehelps to protect the hair from dehydration preventing itsimpoverishment

AloetrixAn extraordinary complex containing

Aloe Vera and Wheat Proteins that helpsmake the hair soft and silky

COSMETICEFFECT OF HAIR

+135

HYDRATION

Enhanced

Average value measured after five treatments with Yellow Style products After rinsing hair combability is improved Instrumental test conducted on Yellow Style Curl amp Mold Activator

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 9: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

An Italian heartwith a passion for colour

COLOUR

THE product range YELLOW COLOUR

PEROXIDE

74 SHADESTUBE 100 ML

BOTTLE 1000 ML150 MLVOLUMES 5-15 10-3 20-6

30-9 40-12

PROTECTIVE OILTHE ALLY IN CASE

OF DAMAGED HAIRAND SENSITIVE SCALP

AN EXTRAORDINARY DOUBLE ACTION SERUMFOR COLORING AND DECOLORING TREATMENTS

DIRECTLY APPLIED TO THE SKIN PROTECTING AND SOOTHING GIVING AN IMMEDIATE SENSE OF COMFORT

MIXED WITH CREAM IT HELPS TO PROTECT THE HAIR FIBER WITH NO IMPACT ON THE COLORING OR DECOLORING PERFORMANCE

6 X 13 ML VIALS

Mixing ratio 115 Mixing ratio (for Energy Series) 12

How to use

OUR coloUr formula

AloetrixAN EXTRAORDINARY COMBINATION

BASED ON ALOE VERA WHEAT PROTEINAND UV FILTERS FOR HAIR THAT ISSOFT AND SILKY TO THE TOUCH

Argan OilAN EXTRAORDINARY ELIXIR OF BEAUTY USED AS A BASIC COMPONENT FOR COSMETIC TREATMENTS BY WOMEN

THROUGHOUT THE WORLDFOR INCREDIBLY LUMINOUS AND SHINY HAIR

we respect the hairFIBER USING

ONLY A SMALL ALKALINE AGENT CONTENT IN OUR

COLOuRS

APPLICATION TESTS ON MODELS AFTER 12 SHAMPOOS YELLOW COLOR KEEPS UP TO 80 OF COLOR INTENSITY MORE THAN THE MAIN COMPETITOR INSTRUMENTAL TEST ON OUR RED SHADE 566 HAIR TREATED WITH YELLOW COLOR GAINS UP TO +106 MORE SHINE THAN THE MAIN COMPETITOR INSTRUMENTAL TEST ON RED SHADE 566

IMPROVED COMBABILITY MEASURED ON DAMAGED HAIR AFTER 3 TREATMENTS WITH YELLOW 566

OUR performance

COMBABILITY THAT IMPROVES PROGRESSIVELY AFTER EACH

COLOR TREATMENT

OUR shades

BrownsWHAT IS MORE CHIC THAN A BEAUTIFUL BRUNETTE

ALL OUR SHADES FROM THE WARMESTAND VELVETY HIGHLIGHTS

TO THE COOLEST AND ASHY ONES

SERIES SAND middot BROWNS middot ICED BROWNS middot CHOCOLATECOMPLETELY NEW 832637737

Rich NaturalsABSOLUTELY PERFECT FOR COVERING WHITEGREY HAIR INCREDIBLY RICH

AND VIBRANT WHEN USED ALONE

ALL THE VERSATILITY THAT HAIR STYLISTS NEEDIN OUR NEW RICH NATURALS SERIES

Rich Cool NaturalsAN EXCELLENT BALANCE OF COLORS ALL WITH BLUE BASE GIVING SHADES AN ICY POWER FOR ULTRA-NATURAL AND SUPER-COOL RESULTS WITH A

DEEP SOUL

4 COOL - 5 COOL - 6 COOL - 7 COOL - 8 COOL - 9 COOL

BlondesSOME WANT IT GOLDEN SOME WANT IT ABSOLUTELY COOL

THE WORLD OF BLONDES IS DEFINITELY THE MOST CONTROVERSIALTO PLEASE ALL YOUR CLIENTS WE HAVE SELECTED OUR MOST BEAUTIFUL SHADES

FROM WARM HONEY TO GOLDEN AND BEIGE

SERIES GOLD middot BEIGECOMPLETELY NEW 813

Energy seriesA REALLY SPECIAL SERIES THAT COMBINES ALL THE ENERGY OF

THE LIGHTENING POWER WITH A NEUTRALISING EFFECTIDEAL TO RESOLVE THE MOST DIFFICULT SITUATIONS

COMPLETELY NEW 1121

CoolsNO MORE COPPER AND YELLOW HIGHLIGHTS IN THE HAIR

OUR COOL SHADES - WITH DIFFERENT INTENSITY ndash MEANINGTO SAY GOODBYE TO UNWANTED RESIDUES

AND CAN VERY SIMPLY GET EXTRA NATURAL RESULTS

SERIES ASH middot INTENSE ASH middot PEARL middot BLUE BLACKCOMPLETELY NEW 91101611711

RedsWHETHER ITrsquoS A LIFE CHOICE OR AN IMPULSIVE DESIRE

THE IMPORTANCE IS THERE ARE NO LIMITS

ALL OUR INCREDIBLE REDSTODAY EVEN HOTTER AND MORE ORIGINAL

SERIES REDS middot SUPER REDS middotPURPLE REDS middot

COPPER middot MAHOGANY COMPLETELY NEW 466S566S666S526626

TONE-ON-TONECREATOR

The revolution oftone-on-tone colour

Tone-on-tone COLOUR

Tone-on-Tone Creator

A SMART ADDITIVE THATWHEN ADDED TO YELLOW PERMANENT COLOUR

ACTS BY TARGETING THE ALKALINITY OF THE COLOUR CREAM

REDUCING ITS PH LEVEL AND TRANSFORMING IT INTO A TRUE

TONE-ON-TONE COLOURIT ALSO CARRIES OUT A

REMINERALIZING ACTION

THE SECRET gentleness AT THE CORE OF THE formula

Italian Citrus FruitsPERFECTLY BALANCED IN THE FORMULA

THE EXCLUSIVE COMPLEX OF ALPHA HYDROXYACIDS CONTAINED AT THE HEART OF THE

BEST ITALIAN CITRUS FRUITS REDUCESSIGNIFICANTLY THE PH LEVEL OF THE COLOUR

IN THIS WAY THE CUTICLES REMAIN MORECLOSED AND PRESERVE THE EXTERNAL

STRUCTURE OF THE HAIR

CristalsMINERAL GEMS WHICH PROVIDE THE HAIR WITH A STRONG RECHARGE OF

MINERALS

Shake the bottleto free its magic

INSTRUMENTAL TESTS MADE ON HAIR TREATED WITH YELLOW COLOR 71 + TONE-ON-TONE CREATOR COMPARED TO THE SAME SHADE OF MARKET COMPETITORSINSTRUMENTAL TESTS MADE ON YELLOW COLOR 71 + TONE-ON-TONE CREATOR COMPARED TO NON TREATED HAIR

Very easy TO USE

WHEN COLORING NATURAL HAIR ADD YELLOW TONE-ON-TONE CREATOR IN AN EQUAL QUANTITY TO HALF THE QUANTITY OF THE COLOR(IE 50 ML YELLOW COLOR + 100 ML YELLOW PEROXIDE 5 VOL + 25 ML YELLOW TONE-ON-TONE CREATOR) TO AVOID ALTERING THE NATURAL BASE 1000 ML AND 120 ML FOR BRAZIL ARGENTINA COLOMBIA CHILE AND PERUgrave

+ +

COLOUR PEROXIDE 5 VOL1000 ML

TONE-ON-TONE CREATOR100 ML

101

12 PEROXIDE WITH 5 VOLUMES PERFECT TO DEVELOP THE COLOUR AND ENSURE AN

EXCELLENT NEUTRALIZATION

bull MIXING RATIOCOLOUR ndash PEROXIDE gt 12

bull MIXING RATIOCOLOUR ndash TONE-ON-TONE CREATOR gt 101

EXAMPLE 50 ML YELLOW COLOUR + 100 ML YELLOW PEROXIDE + 5 ML YELLOW TONE-ON-TONE CREATOR

Many benefits COMPARED TO A TRADITIONAL tone-on-tone

bull 1 product only = 74 colour optionsbull ZERO STOCK LESS COST FOR STOCK

bull WIDER RANGE A HIGHER NUMBER OF COLOURS THAN THE AVERAGE OF TONE-ON-TONE COLOURS ON THE MARKET

bull CONSISTENCY OF TONE WHEN YOU HAVE TO MATCHTHE COLOR SAME COLOUR CHART

bull Higher concentration of colouring dyesIN YELLOW COLOUR

bull NEUTRALIZATION UP TO 3 TIMES BETTER

bull 100 GRAY HAIR COVERAGE

bull PH significantly lowerTHAN MANY OTHER TONE-ON-TONE COLOURS ON THE MARKET

bull AMPLIFIED COSMETICITY

VS A NORMAL TONE-ON-TONE INSTRUMENTAL TEST MADE ON THE SHADES 71 AND 1021 COMPARING YELLOW COLOR + TONE-ON-TONE CREATOR WITH THE SAME SHADES OF THE MARKET COMPETITORS APPLICATION TESTS ON MODEL INSTRUMENTAL TEST MADE ON SHADES 71 AND 1021

make the ordinaryextraordinary

BLEACH

QuinoaSUPERFOOD RICH IN ESSENTIAL AMINO ACIDS

AND CATIONIC AMINO ACIDS WHICH HAVE

AFFINITY TO THE STRUCTURE OF THE HAIR

HELPSTO PRESERVE THE KERATIN CHAINS AND

TO PROTECT THE HAIR FIBER

AloetrixHELPS COSMETICALLY TREATED

HAIR FEEL SMOOTH AND SILKY

7 LEVELBLUE NON-VOLATILE POWDER ENRICHED WITH SPECIAL PIGMENTS

IDEAL FOR COUNTERACTING UNWANTED YELLOWORANGE TONES

RECOMMENDED FOR APPLICATION ON SCALP

PERFECT FOR USE AS A COLOUR-REMOVAL WASH AND FOR TOTAL

DECOLOURING

9 LEVELEXTREME BLEACHING FOR THE MOST DETERMINED BLONDES

WHITE NON-VOLATILE POWDER FOR BETTER VISIBILITY OF THE

BLEACHING BASE

Using our bleaching powder

THE product range

12 X 20 g SACHET BOXIDEAL QUANTITY FOR PARTIALBLEACHING JOBS

BLEACHINGPOWDER7 LEVELS

500 g CANISTER

BLEACHINGPOWDER9 LEVELS

500 g CANISTER

12 X 50 g SACHET BOXIDEAL QUANTITY FOR BLEACHINGTREATMENTS ON MEDIUM-LENGTH HAIR

LISS

Keratin SmoothingTreatment

PROGRESSIVE SMOOTHING TREATMENT MOUSSE

SMOOTH AND TAMED HAIR WITH NO FRIZZY EFFECT UP TO 2-3 MONTHS

1

2

4

3FOR ALL HAIR TYPES

HANDY DISPENSER FOR QUICK AND EASY APPLICATION

COMPLETELY SAFE FOR THE PROFESSIONAL AND THE CLIENT

DEPENDING ON THE HAIR TYPE

MAXIMUM PERFORMANCE IN A CONVENIENT kitA MOUSSE FORMULA

READY TO BE USED FOR INSTANT AND EASY APPLICATION

ON HAIR

FROM 2 TO 3 APPLICATIONS DEPENDING ON THE HAIR TYPE

STEP 1SHAMPOOCLEANSES AND DETANGLES THE HAIR PERFECTLY HELPS OPEN UP THE CUTICLES TO BETTER PREPARE THE HAIR FOR THE STRAIGHTENING TREATMENT

60 ML BOTTLE

STEP 3MASKNOURISHES THE HAIR INTENSELY LEAVING IT NATURALLY SOFT AND SILKY

75 ML TUBE

STEP 2SMOOTHING MOUSSETEMPORARILY RESHAPES THE ARRANGEMENT OF THE KERATIN CHAINS WITHOUT BREAKING THE DISULFIDE BONDS ALLOWING THE HAIR TO GRADUALLY TAKE ON THE SMOOTH SHAPE

150 ML BOTTLE

THE ingredients OF PERFECT LONG-LASTING SMOOTHNESS

GlyoxylicAcid

A STRAIGHTENING ACTIVE INGREDIENT THAT DOES NOT BREAK THE KERATIN

FIBERS BUT RESHAPES THEM GIVING THE HAIR A SMOOTH APPEARANCE WITH A

SEMI-PERMANENT EFFECT

KeraNutritiveComplex

A UNIQUE COMPLEX CONTAINING 3 ACTIVE INGREDIENTS THAT TAKE

CARE OF THE COSMETIC HAIR

KeratinHELPS TO KEEP THE HAIR FIBER AGILE AND PROTECTED FROM EXTERNAL STRESSES

Murumuru Butter and Babassu OilAN EXTRAORDINARY BLEND THAT NOURISHES DEEP DOWN AND BRIGHTENS THE HAIR HELPING TO REDUCE FRIZZ

AloetrixAN EXCLUSIVE COMPLEX CONTAINING ALOE VERA WHEAT GERM AND UV FILTER FOR SOFT AND SILKY HAIR

PROTEIN THAT REPRESENTS ABOUT 90 OF THE HAIR STRUCTURE

1 KIT 2 methods OF APPLICATION

SMART EDUCATION

Available for download on the website

Step-by-step brochureA PRACTICAL TOOL TO GUIDE YOU DURING THE SERVICES Step-by-step video tutorial

SIMPLE AND CLEAR TO INTRODUCE THE TWO TREATMENT METHODS

AVAILABLE ON OUR YOUTUBE YELLOW PROFESSIONAL CHANNEL

CARE portfolio

NUTRITIVELISS

STAR

COLOR CARE

REPAIR SILVER

EASY LONG

LISS

LISS

Frizzrsquos enemyYour new best friendTHE NEW LINE YELLOW LISS IS DEDICATED

TO FRIZZY AND UNMANAGEABLE HAIRTHAT NEEDS EXTRA HELP TO ACHIEVE

PERFECT LONG-LASTING SMOOTHNESS EVEN IN EXTREME CONDITIONS

IDEAL FOR WAVYNATURALLY STRAIGHT

OR CHEMICALLY STRAIGHTENED HAIR

SHAMPOOITS FORMULA GENTLY CLEANSES

AND TAMES EVEN THE MOSTUNRULY HAIR

500 ML BOTTLE

MASKA CONCENTRATE OF ACTIVE INGREDIENTS WITH

SMOOTHING AND TAMING PROPERTIESWHICH VERY FRIZZY AND REBELLIOUS HAIR WILL NOT

BE ABLE TO RESIST TOITS DENSE TEXTURE EMBRACES AND DEEPLY

NOURISHES THE HAIR FIBER

500 ML JAR

MULTI-BENEFITTHE PRODUCT YOUR HAIR CAN NO LONGER DO WITHOUT

A LIGHTWEIGHT LEAVE-IN SERUM WHICH GIVES THE HAIR 10 BENEFITS IN A SINGLE PRODUCT THERMAL PROTECTION ANTI-FRIZZ ANTI-HUMIDITY DETANGLING ACTION UV PROTECTION TAMING EFFECT ANTI-STATIC EFFECT PREVENTS SPLIT ENDS HELPS TO SEAL

THE CUTICLE AND GIVES SHINE

150 ML BOTTLE

hellipFOR TRULY spectacular hair

CONDITIONERA VALUABLE TOOL TO TAME FRIZZY

AND REBELLIOUS HAIRITS DELICATE TEXTURE SOFTENS AND

SMOOTHENS THE SURFACE OF THE HAIRWITHOUT WEIGHING IT DOWN

SUITABLE FOR DAILY USE

500 ML BOTTLE

Perfectly smooth hair IN JUST A FEW SIMPLE STEPS

OUR recipe

Keratin-HTHIGH TECHNOLOGY KERATIN ENHANCED IN LABORATORYFOR THE SMART SIMULATION OF THE HAIRrsquoS NATURALKERATIN AND ABLE TO INTERCEPT THE MOST DAMAGEDAREAS AND REPAIR THEM FOR HAIR THAT APPEARS HEALTHYAND WITHOUT IMPERFECTIONS

Amaranth OilESPECIALLY RICH IN EMOLLIENTS PROTEINS MINERAL SALTS AND VITAMIN E THIS OIL BESIDES PROVIDING DEEP NOURISHMENT COATS THE HAIR IN A THIN BUT STRONGBARRIER THAT HINDERS THE PENETRATION OF HUMIDITY INSIDE THE HAIR STEM FOR LONG-LASTING PROTECTION

RESULT

hellipFOR complete control OF UNRULY HAIR

Say goodbye to frizzy

hair Drastic reductionin volume

FROM THE VERYFIRST TREATMENT

Perfectlymanageable

hair

UP TO

4 daysEVEN IN

CONDITIONS OF EXTREME HUMIDITY

(70-80) -42IN VOLUME AS COMPAREDTO A BASIC TREATMENT

WHEN USED REGULARLYIT CREATES

longer lastingsmoothness

and silkiness

FROM VERY FIRST USE THE YELLOW LISS TREATMENT (SHAMPOO+MASK+MULTI-BENEFIT) REDUCES FRIZZ BY 75 AS COMPARED TO USING AN ORDINARY SHAMPOO AFTER 4 DAYS THERE IS STILL 42 LESS FRIZZINSTRUMENTAL TESTS CONDUCTED AT 22-25degC WITH RELATIVE HUMIDITY (RH) OF 70-80 THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) AS COMPARED TO AN ORDINARY SHAMPOO VISIBLY REDUCES UNWANTED VOLUME TREATMENT AFTER TREATMENT THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) MAKES THE HAIR SMOOTHER AND EASIER TO MANAGE OVER TIME

COLOR CARE

COLOR CARE

Specially designed to enhanceand preserve intensity and vibrancy

of hair colour over time

Maximum performancewith only 3 products

LEAVE-IN SERUMExtraordinary ultra-light serum that seals cuticles and helps to prolong colour intensity and shine Protects hair from aggressive external agents such as heat sources and sunlight Contains UV filter Perfect for pre-styling on wet hair or as finishing on dry hair150ml bottle

SHAMPOOGently cleanses maintaining highlight intensity and shine day after day Eliminates alkaline residue from colour treatment and seals the cuticles500-1500 ml bottle

MASKRegenerates and intensely nourishes coloured hairHelps to prolong highlight intensity and keep hair shiny and soft500 - 1000 ml jar

An elixir of life at theheart of the formula

Goji BerriesOriginal from Tibet these

berries are consideredto be an elixir of life

Rich in vitamins sugarsminerals and proteinsthey help slow downoxidation to prolong

colour intensity

Colour still fresh

after month

Enhanced shine

+ 4 after just

one treatment

After 12 washes colour maintains over 85 of its intensity Average value calculated on results of instrumental test conducted on Yellow Color Permanent shades 5 and 8 with Yellow Color Care full treatmentInstrumental test conducted on Yellow Color Permanent shade 766 with Yellow Color Care full treatment compared to basic shampoo and conditioner treatment

Smart Education

Salon services

Available for download on the website

NUTRITIVE

NUTRITIVE

An explosionfor dry hair

MASKAN AMAZING BOMB EVEN FOR THE DRIEST HAIR

IN JUST A FEW MINUTES ITS RICH TEXTURE PROVIDES AN EXPLOSION OF NOURISHMENT

SOFTNESS AND SHINE

JAR 5001000 ML

SHAMPOOCLEANSES GENTLY NOURISHING

THE HAIR DAY AFTER DAY

BOTTLE 5001500 ML

LEAVE-IN CONDITIONERLIGHT LEAVE-IN CONDITIONER IDEAL FOR DETANGLING EVEN THE DRIEST HAIR FOR

LONG-LASTING MOISTURE

TUBE 250 ML

OILA PRECIOUS SERUM FULL OF NOURISHMENT AND SHINE

THAT CREATES A BARRIER ON THE HAIR PROTECTING

IT FROM HUMIDITY AND GIVING YOU EXTRAORDINARILY

NOURISHED AND SHINY HAIR

BOTTLE 125 ML

PRODUCT RANGE

Coconut OilAN OIL HIGHLY VALUED IN

BEAUTY TREATMENTS FOR ITS NOURISHING AND REGENERATING POWERS

THE PRESENCE OF EMOLLIENTSAND VITAMIN E MAKE IT PERFECT

FOR PROVIDING DEEP NOURISHMENTTO THE HAIR FIBER

Argan OilRENOWNED THE WORLD

OVER FOR ITS REVITALIZING PROPERTIES THIS OIL RICH IN OMEGA 3 OMEGA 6 AND VITAMIN E RESTORES THE HAIRrsquoS VITALITY

AND SILKINESS

A POWERFUL cocktail of nutrients

Incrediblysoft hair

+51AFTER JUST ONETREATMENT

+78ON DRY HAIR

+43ON WET HAIR

x 3

Visiblyimproved

brushability

Increasedshine

INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR COMPARING THE FULL YELLOW NUTRITIVE SERVICE WITH AN ORDINARY SHAMPOO INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR TREATED WITH YELLOW NUTRITIVE (SHAMPOO+MASK+LEAVE-IN CONDITIONER) COMPARED WITH UNTREATED HAIR COMPARED WITH HAIR NOT TREATED WITH YELLOW NUTRITIVE

REPAIR

The perfect energy boost for hair

REPAIR

REPAIR

YELLOWrsquoS NEW LINE FOR DAMAGED AND VERY DAMAGED HAIR IS PERFECT FOR

IN DEPTH REPAIR

PROTECTION DURING TECHNICAL SERVICES

PERSONALIZED CARE TREATMENTS

12

3

ENERGY DIRECTLY FROM nature

THANKS TO THEIR LOW MOLECULAR WEIGHT THEY PENETRATE DEEP INTO THE LAYERS OF THE HAIR FIBER AND INTERACT WITH THE KERATIN IN YOUR HAIR TO CREATE NEW BONDS

WITH FATTY ACIDS THAT WORK ON THE LIPID STRUCTURE TO PROVIDE NUTRITION

AND SEAL THE CUTICLE

Cocoa Butter

Almond Proteins

THIS HIGH-PERFORMING COMBINATION PROVIDES STRENGTH VITALITY AND PROTECTION TO YOUR HAIR

Internal restructuring

External repair

PRODUCT RANGE

86 STRONGER HAIR AFTER THE FIRST TREATMENT

SHAMPOO THE FIRST STEP TOWARDS HAVING

STRONG AND FLEXIBLE HAIRAS IT CLEANSES GENTLY IT GIVES YOUR

HAIR A HEALTHY AND VITAL LOOK

FOR SALON AND AT HOME USE

5001500 ML BOTTLE

ADAPTS TO BOTH ALKALINE AND ACIDIC ENVIRONMENTS

TO PROTECT YOUR HAIR DURING TECHNICAL SERVICES AND FOR

PERSONALIZED CARE TREATMENTS

HERE IS HOW

CONDITIONERVERSATILE PLIABLE TEXTURE CREAM WITH

MULTIUSE BENEFITS USE IT AS A RINSE PERFECT FOR THIN HAIR THAT NEEDS REPAIR

WITHOUT BEING WEIGHED DOWN USE IT AS A LEAVE-IN EXCELLENT FOR NORMAL ANDOR

THICK HAIR THAT NEEDS REPAIR OVER 24 HOURS

FOR SALON AND AT HOME USE

500 ML BOTTLE

MASKSUBSTANTIAL FORMULA FOR IN DEPTH REPAIR FROM INSIDE OUT REPAIRS THE FIBRE AND SEALS THE CUTICLE YOUR HAIR LOOKS VITAL EASIER TO UNTANGLE AND LUMINOUS

FOR SALON AND AT HOME USE

5001000 ML JAR

BOND HEROSUPER CONCENTRATED BOOSTER WITH ACTIVE INGREDIENTS FORA DEEP RECONSTRUCTION OF DAMAGED HAIR

FOR SALON USE ONLY

100 ML BOTTLE

Eg 5 ml BOND HERO + 30 ml MASK

16MIXING RATIO

Eg 10 ml BOND HERO + 60 ml YELLOW COLOuR

BLEACHING

COLOURING

SMOOTHING

Personalization AND Protection

INTENSE RECONSTRUCTION

COLOUR PROTECTION

NOURISHMENT

PERFECTLY SMOOTH HAIR WITH NO FRIZZ

16MIXING RATIO

IDEAL FOR COOL BLONDESBLEACHED WHITE OR

GREY HAIR

SILVER

hellipProvide the cool tonesthat your clients are looking for

Nature IS OUR SECRET laquodouble weaponraquo AGAINST BRASSY UNDERTONES

Accedilaiacute BerriesTHIS SUPERFOOD WITH AN INTENSE PURPLE COLORA COMPLEMENTARY COLOR OF YELLOW TONES ACTSMORE INTERNALLY ON THE CAUSES LEADING TO HAIRYELLOWING

Rose of JerichoUSED IN HOUSES TO FIGHT UNPLEASANT ODORS AND SMOKE

FOR HAIR IT CREATES AN EXTERNAL SHIELDTO PROTECT FROM YELLOWING CAUSED

BY DAILY POLLUTION

3 products FOR ICY RESULTS

SHAMPOOWHILE IT CLEANSES ITS VIOLET PIGMENTREMOVES THE YELLOWORANGE TONESRESTORING THE DESIRED COLOUR TO THE

HAIR USE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

CONDITIONERIT GIVES EXTREME SOFTNESS TO THE HAIR WHILEITS VIOLET PIGMENT REMOVES THE YELLOWORANGE TONES RESTORING THE DESIRED COLOURUSE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

PURE SILVER

ULTRA CONCENTRATED VIOLETASH PIGMENT THAT PERFECTLY NEUTRALIZESTHE MOST RESISTANT BRASSY TONES USE DURING SALON SERVICES FOR CUSTOMIZED RESULTS

LETrsquoS DISCOVERhellip

FOR SALON USE ONLY

100 ML BOTTLE

IMPROVE AND CUSTOMIZE CARE SERVICES

MIXING RATIO 110 1 ML PURE SILVER + 10 ML SHAMPOOCONDITIONERMASKS

gt

gtgtgtgt

INTENSENEUTRALIZATION

COLORPROTECTION

INTENSERECONSTRUCTION

NOURISHMENT

PERFECTLY SMOOTHHAIR WITH NO FRIZZ

PURESILVER

TONING CARE SERVICE

ENRICHED TECHNICAL SERVICES

MIXING RATIO8 ML PURE SILVER + 60 ML COLOUR

COLOURING

PURESILVER

TONING COLOR

SERVICE

MIXING RATIO 1106 ML PURE SILVER + 60 ML SMOOTHING MOUSSE

SMOOTHING

Pure Silver WIDENS SALON SERVICES

EASY LONG

VOGUEIT 2018

There is a dream called long hair

32 OF WOMEN

ARE CONSTANTLY HUNTING FOR PRODUCTS THAT STIMULATEGROWTH

MANY WOMEN HAVE THE FEELING

THAT THEIR HAIR STOPS

GROWING AT A CERTAIN POINT

HELPIt just wonrsquot grow

any more than thisrdquo

ldquo

FROM ALFAPARF GROUP RESEARCH

COMES A NEW INNOVATIVE LINE DEDICATED TO HELPING YOURCUSTOMERS

EASY LONG

Having the long hair of your dreams has never been easier

A natural secret THATCOMES FROM THE SEA

Tahitian SeaweedFROM THE POLYNESIAN SEA AN ACTIVE

INGREDIENT RICH IN MINERALS VITAMINS CAROTENOIDS PROTEINS

AND POLYUNSATURATED FATTY ACIDS

OUR TAHITIAN ALGAE IS CULTIVATED IN CLOSED PHOTOBIOREACTORS

- IN CONTROLLED AND STABLE CONDITIONS

- IN AN ENVIRONMENTALLY FRIENDLY WAY

MULTI-ACTION total success

Tested Results

UP TO 44MORE GROWTH

IN 4 WEEKS

From the folliclehellipTAHITIAN ALGAE STIMULATES

LOCALISED CELL MULTIPLICATION IN THE FOLLICLE REGION

PROMOTING FASTER HAIR GROWTH

hellipto the endsTHE ALGAE HELPSTO MAKE

YOUR HAIRMOREVIBRANT AND

DENSE WITH ASTRONGERAPPEARANCE

A VERY SMALL LINE FOR

very long hair

THE SIZES ALLOW UP TO 2 MONTHS OF TREATMENT

SHAMPOO

IT GENTLYCLEANSES

AND STARTS ACTING

ON THE FOLLICLE

500 ML BOTTLE

TONICIT ACTIVATES THE

FOLLICLE AND CREATES OPTIMAL CONDITIONS FOR

FASTER HAIR GROWTH

USE IT EVERY DAY FORMAXIMUM

EFFECTIVENESS125 ML BOTTLE

CONDITIONER

IT WORKS TO STRENGTHEN AND

NOURISH LENGTHS

AND ENDS FOR THE HAIR WELL-

BEING

500 ML BOTTLE

STAR

INTENSIVE SHINE SERUM LEAVE-IN SHINE INFUSION

INSTANT SHINE TO EVERY WOMENrsquoS HAIR

THE SECRETS OF

PEARL POWDER

Rich in vitamins minerals andamino acids this ancient extract

stimulates the formation of keratin helping to restore damaged areas

ARGAN OIL

A valuable plant extractthat smooths the surface

of the hair making itshiny and vibrant

ALOETRIX

An exclusive complexcontaining Aloe Vera

Wheat Germ and UV Filterfor soft and silky hair

STYLE

Hair that always looks good with style and energy

MATTE PASTE ndash SHINE WAX ndash GEL ndashSTRONG HAIRSPRAY ndash EXTRA STRONG HAIRSPRAY ndash CURL amp MOLD ACTIVATOR

STYLE

An incredibly complete formula

with an energy source directly from nature

Green CoffeeItrsquos a fantastic natural ally for our hairrsquos vitality thanks to its energizing andprotective properties Its oil rich in Omega 6 fatty acids and Vitamin Ehelps to protect the hair from dehydration preventing itsimpoverishment

AloetrixAn extraordinary complex containing

Aloe Vera and Wheat Proteins that helpsmake the hair soft and silky

COSMETICEFFECT OF HAIR

+135

HYDRATION

Enhanced

Average value measured after five treatments with Yellow Style products After rinsing hair combability is improved Instrumental test conducted on Yellow Style Curl amp Mold Activator

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 10: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

THE product range YELLOW COLOUR

PEROXIDE

74 SHADESTUBE 100 ML

BOTTLE 1000 ML150 MLVOLUMES 5-15 10-3 20-6

30-9 40-12

PROTECTIVE OILTHE ALLY IN CASE

OF DAMAGED HAIRAND SENSITIVE SCALP

AN EXTRAORDINARY DOUBLE ACTION SERUMFOR COLORING AND DECOLORING TREATMENTS

DIRECTLY APPLIED TO THE SKIN PROTECTING AND SOOTHING GIVING AN IMMEDIATE SENSE OF COMFORT

MIXED WITH CREAM IT HELPS TO PROTECT THE HAIR FIBER WITH NO IMPACT ON THE COLORING OR DECOLORING PERFORMANCE

6 X 13 ML VIALS

Mixing ratio 115 Mixing ratio (for Energy Series) 12

How to use

OUR coloUr formula

AloetrixAN EXTRAORDINARY COMBINATION

BASED ON ALOE VERA WHEAT PROTEINAND UV FILTERS FOR HAIR THAT ISSOFT AND SILKY TO THE TOUCH

Argan OilAN EXTRAORDINARY ELIXIR OF BEAUTY USED AS A BASIC COMPONENT FOR COSMETIC TREATMENTS BY WOMEN

THROUGHOUT THE WORLDFOR INCREDIBLY LUMINOUS AND SHINY HAIR

we respect the hairFIBER USING

ONLY A SMALL ALKALINE AGENT CONTENT IN OUR

COLOuRS

APPLICATION TESTS ON MODELS AFTER 12 SHAMPOOS YELLOW COLOR KEEPS UP TO 80 OF COLOR INTENSITY MORE THAN THE MAIN COMPETITOR INSTRUMENTAL TEST ON OUR RED SHADE 566 HAIR TREATED WITH YELLOW COLOR GAINS UP TO +106 MORE SHINE THAN THE MAIN COMPETITOR INSTRUMENTAL TEST ON RED SHADE 566

IMPROVED COMBABILITY MEASURED ON DAMAGED HAIR AFTER 3 TREATMENTS WITH YELLOW 566

OUR performance

COMBABILITY THAT IMPROVES PROGRESSIVELY AFTER EACH

COLOR TREATMENT

OUR shades

BrownsWHAT IS MORE CHIC THAN A BEAUTIFUL BRUNETTE

ALL OUR SHADES FROM THE WARMESTAND VELVETY HIGHLIGHTS

TO THE COOLEST AND ASHY ONES

SERIES SAND middot BROWNS middot ICED BROWNS middot CHOCOLATECOMPLETELY NEW 832637737

Rich NaturalsABSOLUTELY PERFECT FOR COVERING WHITEGREY HAIR INCREDIBLY RICH

AND VIBRANT WHEN USED ALONE

ALL THE VERSATILITY THAT HAIR STYLISTS NEEDIN OUR NEW RICH NATURALS SERIES

Rich Cool NaturalsAN EXCELLENT BALANCE OF COLORS ALL WITH BLUE BASE GIVING SHADES AN ICY POWER FOR ULTRA-NATURAL AND SUPER-COOL RESULTS WITH A

DEEP SOUL

4 COOL - 5 COOL - 6 COOL - 7 COOL - 8 COOL - 9 COOL

BlondesSOME WANT IT GOLDEN SOME WANT IT ABSOLUTELY COOL

THE WORLD OF BLONDES IS DEFINITELY THE MOST CONTROVERSIALTO PLEASE ALL YOUR CLIENTS WE HAVE SELECTED OUR MOST BEAUTIFUL SHADES

FROM WARM HONEY TO GOLDEN AND BEIGE

SERIES GOLD middot BEIGECOMPLETELY NEW 813

Energy seriesA REALLY SPECIAL SERIES THAT COMBINES ALL THE ENERGY OF

THE LIGHTENING POWER WITH A NEUTRALISING EFFECTIDEAL TO RESOLVE THE MOST DIFFICULT SITUATIONS

COMPLETELY NEW 1121

CoolsNO MORE COPPER AND YELLOW HIGHLIGHTS IN THE HAIR

OUR COOL SHADES - WITH DIFFERENT INTENSITY ndash MEANINGTO SAY GOODBYE TO UNWANTED RESIDUES

AND CAN VERY SIMPLY GET EXTRA NATURAL RESULTS

SERIES ASH middot INTENSE ASH middot PEARL middot BLUE BLACKCOMPLETELY NEW 91101611711

RedsWHETHER ITrsquoS A LIFE CHOICE OR AN IMPULSIVE DESIRE

THE IMPORTANCE IS THERE ARE NO LIMITS

ALL OUR INCREDIBLE REDSTODAY EVEN HOTTER AND MORE ORIGINAL

SERIES REDS middot SUPER REDS middotPURPLE REDS middot

COPPER middot MAHOGANY COMPLETELY NEW 466S566S666S526626

TONE-ON-TONECREATOR

The revolution oftone-on-tone colour

Tone-on-tone COLOUR

Tone-on-Tone Creator

A SMART ADDITIVE THATWHEN ADDED TO YELLOW PERMANENT COLOUR

ACTS BY TARGETING THE ALKALINITY OF THE COLOUR CREAM

REDUCING ITS PH LEVEL AND TRANSFORMING IT INTO A TRUE

TONE-ON-TONE COLOURIT ALSO CARRIES OUT A

REMINERALIZING ACTION

THE SECRET gentleness AT THE CORE OF THE formula

Italian Citrus FruitsPERFECTLY BALANCED IN THE FORMULA

THE EXCLUSIVE COMPLEX OF ALPHA HYDROXYACIDS CONTAINED AT THE HEART OF THE

BEST ITALIAN CITRUS FRUITS REDUCESSIGNIFICANTLY THE PH LEVEL OF THE COLOUR

IN THIS WAY THE CUTICLES REMAIN MORECLOSED AND PRESERVE THE EXTERNAL

STRUCTURE OF THE HAIR

CristalsMINERAL GEMS WHICH PROVIDE THE HAIR WITH A STRONG RECHARGE OF

MINERALS

Shake the bottleto free its magic

INSTRUMENTAL TESTS MADE ON HAIR TREATED WITH YELLOW COLOR 71 + TONE-ON-TONE CREATOR COMPARED TO THE SAME SHADE OF MARKET COMPETITORSINSTRUMENTAL TESTS MADE ON YELLOW COLOR 71 + TONE-ON-TONE CREATOR COMPARED TO NON TREATED HAIR

Very easy TO USE

WHEN COLORING NATURAL HAIR ADD YELLOW TONE-ON-TONE CREATOR IN AN EQUAL QUANTITY TO HALF THE QUANTITY OF THE COLOR(IE 50 ML YELLOW COLOR + 100 ML YELLOW PEROXIDE 5 VOL + 25 ML YELLOW TONE-ON-TONE CREATOR) TO AVOID ALTERING THE NATURAL BASE 1000 ML AND 120 ML FOR BRAZIL ARGENTINA COLOMBIA CHILE AND PERUgrave

+ +

COLOUR PEROXIDE 5 VOL1000 ML

TONE-ON-TONE CREATOR100 ML

101

12 PEROXIDE WITH 5 VOLUMES PERFECT TO DEVELOP THE COLOUR AND ENSURE AN

EXCELLENT NEUTRALIZATION

bull MIXING RATIOCOLOUR ndash PEROXIDE gt 12

bull MIXING RATIOCOLOUR ndash TONE-ON-TONE CREATOR gt 101

EXAMPLE 50 ML YELLOW COLOUR + 100 ML YELLOW PEROXIDE + 5 ML YELLOW TONE-ON-TONE CREATOR

Many benefits COMPARED TO A TRADITIONAL tone-on-tone

bull 1 product only = 74 colour optionsbull ZERO STOCK LESS COST FOR STOCK

bull WIDER RANGE A HIGHER NUMBER OF COLOURS THAN THE AVERAGE OF TONE-ON-TONE COLOURS ON THE MARKET

bull CONSISTENCY OF TONE WHEN YOU HAVE TO MATCHTHE COLOR SAME COLOUR CHART

bull Higher concentration of colouring dyesIN YELLOW COLOUR

bull NEUTRALIZATION UP TO 3 TIMES BETTER

bull 100 GRAY HAIR COVERAGE

bull PH significantly lowerTHAN MANY OTHER TONE-ON-TONE COLOURS ON THE MARKET

bull AMPLIFIED COSMETICITY

VS A NORMAL TONE-ON-TONE INSTRUMENTAL TEST MADE ON THE SHADES 71 AND 1021 COMPARING YELLOW COLOR + TONE-ON-TONE CREATOR WITH THE SAME SHADES OF THE MARKET COMPETITORS APPLICATION TESTS ON MODEL INSTRUMENTAL TEST MADE ON SHADES 71 AND 1021

make the ordinaryextraordinary

BLEACH

QuinoaSUPERFOOD RICH IN ESSENTIAL AMINO ACIDS

AND CATIONIC AMINO ACIDS WHICH HAVE

AFFINITY TO THE STRUCTURE OF THE HAIR

HELPSTO PRESERVE THE KERATIN CHAINS AND

TO PROTECT THE HAIR FIBER

AloetrixHELPS COSMETICALLY TREATED

HAIR FEEL SMOOTH AND SILKY

7 LEVELBLUE NON-VOLATILE POWDER ENRICHED WITH SPECIAL PIGMENTS

IDEAL FOR COUNTERACTING UNWANTED YELLOWORANGE TONES

RECOMMENDED FOR APPLICATION ON SCALP

PERFECT FOR USE AS A COLOUR-REMOVAL WASH AND FOR TOTAL

DECOLOURING

9 LEVELEXTREME BLEACHING FOR THE MOST DETERMINED BLONDES

WHITE NON-VOLATILE POWDER FOR BETTER VISIBILITY OF THE

BLEACHING BASE

Using our bleaching powder

THE product range

12 X 20 g SACHET BOXIDEAL QUANTITY FOR PARTIALBLEACHING JOBS

BLEACHINGPOWDER7 LEVELS

500 g CANISTER

BLEACHINGPOWDER9 LEVELS

500 g CANISTER

12 X 50 g SACHET BOXIDEAL QUANTITY FOR BLEACHINGTREATMENTS ON MEDIUM-LENGTH HAIR

LISS

Keratin SmoothingTreatment

PROGRESSIVE SMOOTHING TREATMENT MOUSSE

SMOOTH AND TAMED HAIR WITH NO FRIZZY EFFECT UP TO 2-3 MONTHS

1

2

4

3FOR ALL HAIR TYPES

HANDY DISPENSER FOR QUICK AND EASY APPLICATION

COMPLETELY SAFE FOR THE PROFESSIONAL AND THE CLIENT

DEPENDING ON THE HAIR TYPE

MAXIMUM PERFORMANCE IN A CONVENIENT kitA MOUSSE FORMULA

READY TO BE USED FOR INSTANT AND EASY APPLICATION

ON HAIR

FROM 2 TO 3 APPLICATIONS DEPENDING ON THE HAIR TYPE

STEP 1SHAMPOOCLEANSES AND DETANGLES THE HAIR PERFECTLY HELPS OPEN UP THE CUTICLES TO BETTER PREPARE THE HAIR FOR THE STRAIGHTENING TREATMENT

60 ML BOTTLE

STEP 3MASKNOURISHES THE HAIR INTENSELY LEAVING IT NATURALLY SOFT AND SILKY

75 ML TUBE

STEP 2SMOOTHING MOUSSETEMPORARILY RESHAPES THE ARRANGEMENT OF THE KERATIN CHAINS WITHOUT BREAKING THE DISULFIDE BONDS ALLOWING THE HAIR TO GRADUALLY TAKE ON THE SMOOTH SHAPE

150 ML BOTTLE

THE ingredients OF PERFECT LONG-LASTING SMOOTHNESS

GlyoxylicAcid

A STRAIGHTENING ACTIVE INGREDIENT THAT DOES NOT BREAK THE KERATIN

FIBERS BUT RESHAPES THEM GIVING THE HAIR A SMOOTH APPEARANCE WITH A

SEMI-PERMANENT EFFECT

KeraNutritiveComplex

A UNIQUE COMPLEX CONTAINING 3 ACTIVE INGREDIENTS THAT TAKE

CARE OF THE COSMETIC HAIR

KeratinHELPS TO KEEP THE HAIR FIBER AGILE AND PROTECTED FROM EXTERNAL STRESSES

Murumuru Butter and Babassu OilAN EXTRAORDINARY BLEND THAT NOURISHES DEEP DOWN AND BRIGHTENS THE HAIR HELPING TO REDUCE FRIZZ

AloetrixAN EXCLUSIVE COMPLEX CONTAINING ALOE VERA WHEAT GERM AND UV FILTER FOR SOFT AND SILKY HAIR

PROTEIN THAT REPRESENTS ABOUT 90 OF THE HAIR STRUCTURE

1 KIT 2 methods OF APPLICATION

SMART EDUCATION

Available for download on the website

Step-by-step brochureA PRACTICAL TOOL TO GUIDE YOU DURING THE SERVICES Step-by-step video tutorial

SIMPLE AND CLEAR TO INTRODUCE THE TWO TREATMENT METHODS

AVAILABLE ON OUR YOUTUBE YELLOW PROFESSIONAL CHANNEL

CARE portfolio

NUTRITIVELISS

STAR

COLOR CARE

REPAIR SILVER

EASY LONG

LISS

LISS

Frizzrsquos enemyYour new best friendTHE NEW LINE YELLOW LISS IS DEDICATED

TO FRIZZY AND UNMANAGEABLE HAIRTHAT NEEDS EXTRA HELP TO ACHIEVE

PERFECT LONG-LASTING SMOOTHNESS EVEN IN EXTREME CONDITIONS

IDEAL FOR WAVYNATURALLY STRAIGHT

OR CHEMICALLY STRAIGHTENED HAIR

SHAMPOOITS FORMULA GENTLY CLEANSES

AND TAMES EVEN THE MOSTUNRULY HAIR

500 ML BOTTLE

MASKA CONCENTRATE OF ACTIVE INGREDIENTS WITH

SMOOTHING AND TAMING PROPERTIESWHICH VERY FRIZZY AND REBELLIOUS HAIR WILL NOT

BE ABLE TO RESIST TOITS DENSE TEXTURE EMBRACES AND DEEPLY

NOURISHES THE HAIR FIBER

500 ML JAR

MULTI-BENEFITTHE PRODUCT YOUR HAIR CAN NO LONGER DO WITHOUT

A LIGHTWEIGHT LEAVE-IN SERUM WHICH GIVES THE HAIR 10 BENEFITS IN A SINGLE PRODUCT THERMAL PROTECTION ANTI-FRIZZ ANTI-HUMIDITY DETANGLING ACTION UV PROTECTION TAMING EFFECT ANTI-STATIC EFFECT PREVENTS SPLIT ENDS HELPS TO SEAL

THE CUTICLE AND GIVES SHINE

150 ML BOTTLE

hellipFOR TRULY spectacular hair

CONDITIONERA VALUABLE TOOL TO TAME FRIZZY

AND REBELLIOUS HAIRITS DELICATE TEXTURE SOFTENS AND

SMOOTHENS THE SURFACE OF THE HAIRWITHOUT WEIGHING IT DOWN

SUITABLE FOR DAILY USE

500 ML BOTTLE

Perfectly smooth hair IN JUST A FEW SIMPLE STEPS

OUR recipe

Keratin-HTHIGH TECHNOLOGY KERATIN ENHANCED IN LABORATORYFOR THE SMART SIMULATION OF THE HAIRrsquoS NATURALKERATIN AND ABLE TO INTERCEPT THE MOST DAMAGEDAREAS AND REPAIR THEM FOR HAIR THAT APPEARS HEALTHYAND WITHOUT IMPERFECTIONS

Amaranth OilESPECIALLY RICH IN EMOLLIENTS PROTEINS MINERAL SALTS AND VITAMIN E THIS OIL BESIDES PROVIDING DEEP NOURISHMENT COATS THE HAIR IN A THIN BUT STRONGBARRIER THAT HINDERS THE PENETRATION OF HUMIDITY INSIDE THE HAIR STEM FOR LONG-LASTING PROTECTION

RESULT

hellipFOR complete control OF UNRULY HAIR

Say goodbye to frizzy

hair Drastic reductionin volume

FROM THE VERYFIRST TREATMENT

Perfectlymanageable

hair

UP TO

4 daysEVEN IN

CONDITIONS OF EXTREME HUMIDITY

(70-80) -42IN VOLUME AS COMPAREDTO A BASIC TREATMENT

WHEN USED REGULARLYIT CREATES

longer lastingsmoothness

and silkiness

FROM VERY FIRST USE THE YELLOW LISS TREATMENT (SHAMPOO+MASK+MULTI-BENEFIT) REDUCES FRIZZ BY 75 AS COMPARED TO USING AN ORDINARY SHAMPOO AFTER 4 DAYS THERE IS STILL 42 LESS FRIZZINSTRUMENTAL TESTS CONDUCTED AT 22-25degC WITH RELATIVE HUMIDITY (RH) OF 70-80 THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) AS COMPARED TO AN ORDINARY SHAMPOO VISIBLY REDUCES UNWANTED VOLUME TREATMENT AFTER TREATMENT THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) MAKES THE HAIR SMOOTHER AND EASIER TO MANAGE OVER TIME

COLOR CARE

COLOR CARE

Specially designed to enhanceand preserve intensity and vibrancy

of hair colour over time

Maximum performancewith only 3 products

LEAVE-IN SERUMExtraordinary ultra-light serum that seals cuticles and helps to prolong colour intensity and shine Protects hair from aggressive external agents such as heat sources and sunlight Contains UV filter Perfect for pre-styling on wet hair or as finishing on dry hair150ml bottle

SHAMPOOGently cleanses maintaining highlight intensity and shine day after day Eliminates alkaline residue from colour treatment and seals the cuticles500-1500 ml bottle

MASKRegenerates and intensely nourishes coloured hairHelps to prolong highlight intensity and keep hair shiny and soft500 - 1000 ml jar

An elixir of life at theheart of the formula

Goji BerriesOriginal from Tibet these

berries are consideredto be an elixir of life

Rich in vitamins sugarsminerals and proteinsthey help slow downoxidation to prolong

colour intensity

Colour still fresh

after month

Enhanced shine

+ 4 after just

one treatment

After 12 washes colour maintains over 85 of its intensity Average value calculated on results of instrumental test conducted on Yellow Color Permanent shades 5 and 8 with Yellow Color Care full treatmentInstrumental test conducted on Yellow Color Permanent shade 766 with Yellow Color Care full treatment compared to basic shampoo and conditioner treatment

Smart Education

Salon services

Available for download on the website

NUTRITIVE

NUTRITIVE

An explosionfor dry hair

MASKAN AMAZING BOMB EVEN FOR THE DRIEST HAIR

IN JUST A FEW MINUTES ITS RICH TEXTURE PROVIDES AN EXPLOSION OF NOURISHMENT

SOFTNESS AND SHINE

JAR 5001000 ML

SHAMPOOCLEANSES GENTLY NOURISHING

THE HAIR DAY AFTER DAY

BOTTLE 5001500 ML

LEAVE-IN CONDITIONERLIGHT LEAVE-IN CONDITIONER IDEAL FOR DETANGLING EVEN THE DRIEST HAIR FOR

LONG-LASTING MOISTURE

TUBE 250 ML

OILA PRECIOUS SERUM FULL OF NOURISHMENT AND SHINE

THAT CREATES A BARRIER ON THE HAIR PROTECTING

IT FROM HUMIDITY AND GIVING YOU EXTRAORDINARILY

NOURISHED AND SHINY HAIR

BOTTLE 125 ML

PRODUCT RANGE

Coconut OilAN OIL HIGHLY VALUED IN

BEAUTY TREATMENTS FOR ITS NOURISHING AND REGENERATING POWERS

THE PRESENCE OF EMOLLIENTSAND VITAMIN E MAKE IT PERFECT

FOR PROVIDING DEEP NOURISHMENTTO THE HAIR FIBER

Argan OilRENOWNED THE WORLD

OVER FOR ITS REVITALIZING PROPERTIES THIS OIL RICH IN OMEGA 3 OMEGA 6 AND VITAMIN E RESTORES THE HAIRrsquoS VITALITY

AND SILKINESS

A POWERFUL cocktail of nutrients

Incrediblysoft hair

+51AFTER JUST ONETREATMENT

+78ON DRY HAIR

+43ON WET HAIR

x 3

Visiblyimproved

brushability

Increasedshine

INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR COMPARING THE FULL YELLOW NUTRITIVE SERVICE WITH AN ORDINARY SHAMPOO INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR TREATED WITH YELLOW NUTRITIVE (SHAMPOO+MASK+LEAVE-IN CONDITIONER) COMPARED WITH UNTREATED HAIR COMPARED WITH HAIR NOT TREATED WITH YELLOW NUTRITIVE

REPAIR

The perfect energy boost for hair

REPAIR

REPAIR

YELLOWrsquoS NEW LINE FOR DAMAGED AND VERY DAMAGED HAIR IS PERFECT FOR

IN DEPTH REPAIR

PROTECTION DURING TECHNICAL SERVICES

PERSONALIZED CARE TREATMENTS

12

3

ENERGY DIRECTLY FROM nature

THANKS TO THEIR LOW MOLECULAR WEIGHT THEY PENETRATE DEEP INTO THE LAYERS OF THE HAIR FIBER AND INTERACT WITH THE KERATIN IN YOUR HAIR TO CREATE NEW BONDS

WITH FATTY ACIDS THAT WORK ON THE LIPID STRUCTURE TO PROVIDE NUTRITION

AND SEAL THE CUTICLE

Cocoa Butter

Almond Proteins

THIS HIGH-PERFORMING COMBINATION PROVIDES STRENGTH VITALITY AND PROTECTION TO YOUR HAIR

Internal restructuring

External repair

PRODUCT RANGE

86 STRONGER HAIR AFTER THE FIRST TREATMENT

SHAMPOO THE FIRST STEP TOWARDS HAVING

STRONG AND FLEXIBLE HAIRAS IT CLEANSES GENTLY IT GIVES YOUR

HAIR A HEALTHY AND VITAL LOOK

FOR SALON AND AT HOME USE

5001500 ML BOTTLE

ADAPTS TO BOTH ALKALINE AND ACIDIC ENVIRONMENTS

TO PROTECT YOUR HAIR DURING TECHNICAL SERVICES AND FOR

PERSONALIZED CARE TREATMENTS

HERE IS HOW

CONDITIONERVERSATILE PLIABLE TEXTURE CREAM WITH

MULTIUSE BENEFITS USE IT AS A RINSE PERFECT FOR THIN HAIR THAT NEEDS REPAIR

WITHOUT BEING WEIGHED DOWN USE IT AS A LEAVE-IN EXCELLENT FOR NORMAL ANDOR

THICK HAIR THAT NEEDS REPAIR OVER 24 HOURS

FOR SALON AND AT HOME USE

500 ML BOTTLE

MASKSUBSTANTIAL FORMULA FOR IN DEPTH REPAIR FROM INSIDE OUT REPAIRS THE FIBRE AND SEALS THE CUTICLE YOUR HAIR LOOKS VITAL EASIER TO UNTANGLE AND LUMINOUS

FOR SALON AND AT HOME USE

5001000 ML JAR

BOND HEROSUPER CONCENTRATED BOOSTER WITH ACTIVE INGREDIENTS FORA DEEP RECONSTRUCTION OF DAMAGED HAIR

FOR SALON USE ONLY

100 ML BOTTLE

Eg 5 ml BOND HERO + 30 ml MASK

16MIXING RATIO

Eg 10 ml BOND HERO + 60 ml YELLOW COLOuR

BLEACHING

COLOURING

SMOOTHING

Personalization AND Protection

INTENSE RECONSTRUCTION

COLOUR PROTECTION

NOURISHMENT

PERFECTLY SMOOTH HAIR WITH NO FRIZZ

16MIXING RATIO

IDEAL FOR COOL BLONDESBLEACHED WHITE OR

GREY HAIR

SILVER

hellipProvide the cool tonesthat your clients are looking for

Nature IS OUR SECRET laquodouble weaponraquo AGAINST BRASSY UNDERTONES

Accedilaiacute BerriesTHIS SUPERFOOD WITH AN INTENSE PURPLE COLORA COMPLEMENTARY COLOR OF YELLOW TONES ACTSMORE INTERNALLY ON THE CAUSES LEADING TO HAIRYELLOWING

Rose of JerichoUSED IN HOUSES TO FIGHT UNPLEASANT ODORS AND SMOKE

FOR HAIR IT CREATES AN EXTERNAL SHIELDTO PROTECT FROM YELLOWING CAUSED

BY DAILY POLLUTION

3 products FOR ICY RESULTS

SHAMPOOWHILE IT CLEANSES ITS VIOLET PIGMENTREMOVES THE YELLOWORANGE TONESRESTORING THE DESIRED COLOUR TO THE

HAIR USE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

CONDITIONERIT GIVES EXTREME SOFTNESS TO THE HAIR WHILEITS VIOLET PIGMENT REMOVES THE YELLOWORANGE TONES RESTORING THE DESIRED COLOURUSE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

PURE SILVER

ULTRA CONCENTRATED VIOLETASH PIGMENT THAT PERFECTLY NEUTRALIZESTHE MOST RESISTANT BRASSY TONES USE DURING SALON SERVICES FOR CUSTOMIZED RESULTS

LETrsquoS DISCOVERhellip

FOR SALON USE ONLY

100 ML BOTTLE

IMPROVE AND CUSTOMIZE CARE SERVICES

MIXING RATIO 110 1 ML PURE SILVER + 10 ML SHAMPOOCONDITIONERMASKS

gt

gtgtgtgt

INTENSENEUTRALIZATION

COLORPROTECTION

INTENSERECONSTRUCTION

NOURISHMENT

PERFECTLY SMOOTHHAIR WITH NO FRIZZ

PURESILVER

TONING CARE SERVICE

ENRICHED TECHNICAL SERVICES

MIXING RATIO8 ML PURE SILVER + 60 ML COLOUR

COLOURING

PURESILVER

TONING COLOR

SERVICE

MIXING RATIO 1106 ML PURE SILVER + 60 ML SMOOTHING MOUSSE

SMOOTHING

Pure Silver WIDENS SALON SERVICES

EASY LONG

VOGUEIT 2018

There is a dream called long hair

32 OF WOMEN

ARE CONSTANTLY HUNTING FOR PRODUCTS THAT STIMULATEGROWTH

MANY WOMEN HAVE THE FEELING

THAT THEIR HAIR STOPS

GROWING AT A CERTAIN POINT

HELPIt just wonrsquot grow

any more than thisrdquo

ldquo

FROM ALFAPARF GROUP RESEARCH

COMES A NEW INNOVATIVE LINE DEDICATED TO HELPING YOURCUSTOMERS

EASY LONG

Having the long hair of your dreams has never been easier

A natural secret THATCOMES FROM THE SEA

Tahitian SeaweedFROM THE POLYNESIAN SEA AN ACTIVE

INGREDIENT RICH IN MINERALS VITAMINS CAROTENOIDS PROTEINS

AND POLYUNSATURATED FATTY ACIDS

OUR TAHITIAN ALGAE IS CULTIVATED IN CLOSED PHOTOBIOREACTORS

- IN CONTROLLED AND STABLE CONDITIONS

- IN AN ENVIRONMENTALLY FRIENDLY WAY

MULTI-ACTION total success

Tested Results

UP TO 44MORE GROWTH

IN 4 WEEKS

From the folliclehellipTAHITIAN ALGAE STIMULATES

LOCALISED CELL MULTIPLICATION IN THE FOLLICLE REGION

PROMOTING FASTER HAIR GROWTH

hellipto the endsTHE ALGAE HELPSTO MAKE

YOUR HAIRMOREVIBRANT AND

DENSE WITH ASTRONGERAPPEARANCE

A VERY SMALL LINE FOR

very long hair

THE SIZES ALLOW UP TO 2 MONTHS OF TREATMENT

SHAMPOO

IT GENTLYCLEANSES

AND STARTS ACTING

ON THE FOLLICLE

500 ML BOTTLE

TONICIT ACTIVATES THE

FOLLICLE AND CREATES OPTIMAL CONDITIONS FOR

FASTER HAIR GROWTH

USE IT EVERY DAY FORMAXIMUM

EFFECTIVENESS125 ML BOTTLE

CONDITIONER

IT WORKS TO STRENGTHEN AND

NOURISH LENGTHS

AND ENDS FOR THE HAIR WELL-

BEING

500 ML BOTTLE

STAR

INTENSIVE SHINE SERUM LEAVE-IN SHINE INFUSION

INSTANT SHINE TO EVERY WOMENrsquoS HAIR

THE SECRETS OF

PEARL POWDER

Rich in vitamins minerals andamino acids this ancient extract

stimulates the formation of keratin helping to restore damaged areas

ARGAN OIL

A valuable plant extractthat smooths the surface

of the hair making itshiny and vibrant

ALOETRIX

An exclusive complexcontaining Aloe Vera

Wheat Germ and UV Filterfor soft and silky hair

STYLE

Hair that always looks good with style and energy

MATTE PASTE ndash SHINE WAX ndash GEL ndashSTRONG HAIRSPRAY ndash EXTRA STRONG HAIRSPRAY ndash CURL amp MOLD ACTIVATOR

STYLE

An incredibly complete formula

with an energy source directly from nature

Green CoffeeItrsquos a fantastic natural ally for our hairrsquos vitality thanks to its energizing andprotective properties Its oil rich in Omega 6 fatty acids and Vitamin Ehelps to protect the hair from dehydration preventing itsimpoverishment

AloetrixAn extraordinary complex containing

Aloe Vera and Wheat Proteins that helpsmake the hair soft and silky

COSMETICEFFECT OF HAIR

+135

HYDRATION

Enhanced

Average value measured after five treatments with Yellow Style products After rinsing hair combability is improved Instrumental test conducted on Yellow Style Curl amp Mold Activator

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 11: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

Mixing ratio 115 Mixing ratio (for Energy Series) 12

How to use

OUR coloUr formula

AloetrixAN EXTRAORDINARY COMBINATION

BASED ON ALOE VERA WHEAT PROTEINAND UV FILTERS FOR HAIR THAT ISSOFT AND SILKY TO THE TOUCH

Argan OilAN EXTRAORDINARY ELIXIR OF BEAUTY USED AS A BASIC COMPONENT FOR COSMETIC TREATMENTS BY WOMEN

THROUGHOUT THE WORLDFOR INCREDIBLY LUMINOUS AND SHINY HAIR

we respect the hairFIBER USING

ONLY A SMALL ALKALINE AGENT CONTENT IN OUR

COLOuRS

APPLICATION TESTS ON MODELS AFTER 12 SHAMPOOS YELLOW COLOR KEEPS UP TO 80 OF COLOR INTENSITY MORE THAN THE MAIN COMPETITOR INSTRUMENTAL TEST ON OUR RED SHADE 566 HAIR TREATED WITH YELLOW COLOR GAINS UP TO +106 MORE SHINE THAN THE MAIN COMPETITOR INSTRUMENTAL TEST ON RED SHADE 566

IMPROVED COMBABILITY MEASURED ON DAMAGED HAIR AFTER 3 TREATMENTS WITH YELLOW 566

OUR performance

COMBABILITY THAT IMPROVES PROGRESSIVELY AFTER EACH

COLOR TREATMENT

OUR shades

BrownsWHAT IS MORE CHIC THAN A BEAUTIFUL BRUNETTE

ALL OUR SHADES FROM THE WARMESTAND VELVETY HIGHLIGHTS

TO THE COOLEST AND ASHY ONES

SERIES SAND middot BROWNS middot ICED BROWNS middot CHOCOLATECOMPLETELY NEW 832637737

Rich NaturalsABSOLUTELY PERFECT FOR COVERING WHITEGREY HAIR INCREDIBLY RICH

AND VIBRANT WHEN USED ALONE

ALL THE VERSATILITY THAT HAIR STYLISTS NEEDIN OUR NEW RICH NATURALS SERIES

Rich Cool NaturalsAN EXCELLENT BALANCE OF COLORS ALL WITH BLUE BASE GIVING SHADES AN ICY POWER FOR ULTRA-NATURAL AND SUPER-COOL RESULTS WITH A

DEEP SOUL

4 COOL - 5 COOL - 6 COOL - 7 COOL - 8 COOL - 9 COOL

BlondesSOME WANT IT GOLDEN SOME WANT IT ABSOLUTELY COOL

THE WORLD OF BLONDES IS DEFINITELY THE MOST CONTROVERSIALTO PLEASE ALL YOUR CLIENTS WE HAVE SELECTED OUR MOST BEAUTIFUL SHADES

FROM WARM HONEY TO GOLDEN AND BEIGE

SERIES GOLD middot BEIGECOMPLETELY NEW 813

Energy seriesA REALLY SPECIAL SERIES THAT COMBINES ALL THE ENERGY OF

THE LIGHTENING POWER WITH A NEUTRALISING EFFECTIDEAL TO RESOLVE THE MOST DIFFICULT SITUATIONS

COMPLETELY NEW 1121

CoolsNO MORE COPPER AND YELLOW HIGHLIGHTS IN THE HAIR

OUR COOL SHADES - WITH DIFFERENT INTENSITY ndash MEANINGTO SAY GOODBYE TO UNWANTED RESIDUES

AND CAN VERY SIMPLY GET EXTRA NATURAL RESULTS

SERIES ASH middot INTENSE ASH middot PEARL middot BLUE BLACKCOMPLETELY NEW 91101611711

RedsWHETHER ITrsquoS A LIFE CHOICE OR AN IMPULSIVE DESIRE

THE IMPORTANCE IS THERE ARE NO LIMITS

ALL OUR INCREDIBLE REDSTODAY EVEN HOTTER AND MORE ORIGINAL

SERIES REDS middot SUPER REDS middotPURPLE REDS middot

COPPER middot MAHOGANY COMPLETELY NEW 466S566S666S526626

TONE-ON-TONECREATOR

The revolution oftone-on-tone colour

Tone-on-tone COLOUR

Tone-on-Tone Creator

A SMART ADDITIVE THATWHEN ADDED TO YELLOW PERMANENT COLOUR

ACTS BY TARGETING THE ALKALINITY OF THE COLOUR CREAM

REDUCING ITS PH LEVEL AND TRANSFORMING IT INTO A TRUE

TONE-ON-TONE COLOURIT ALSO CARRIES OUT A

REMINERALIZING ACTION

THE SECRET gentleness AT THE CORE OF THE formula

Italian Citrus FruitsPERFECTLY BALANCED IN THE FORMULA

THE EXCLUSIVE COMPLEX OF ALPHA HYDROXYACIDS CONTAINED AT THE HEART OF THE

BEST ITALIAN CITRUS FRUITS REDUCESSIGNIFICANTLY THE PH LEVEL OF THE COLOUR

IN THIS WAY THE CUTICLES REMAIN MORECLOSED AND PRESERVE THE EXTERNAL

STRUCTURE OF THE HAIR

CristalsMINERAL GEMS WHICH PROVIDE THE HAIR WITH A STRONG RECHARGE OF

MINERALS

Shake the bottleto free its magic

INSTRUMENTAL TESTS MADE ON HAIR TREATED WITH YELLOW COLOR 71 + TONE-ON-TONE CREATOR COMPARED TO THE SAME SHADE OF MARKET COMPETITORSINSTRUMENTAL TESTS MADE ON YELLOW COLOR 71 + TONE-ON-TONE CREATOR COMPARED TO NON TREATED HAIR

Very easy TO USE

WHEN COLORING NATURAL HAIR ADD YELLOW TONE-ON-TONE CREATOR IN AN EQUAL QUANTITY TO HALF THE QUANTITY OF THE COLOR(IE 50 ML YELLOW COLOR + 100 ML YELLOW PEROXIDE 5 VOL + 25 ML YELLOW TONE-ON-TONE CREATOR) TO AVOID ALTERING THE NATURAL BASE 1000 ML AND 120 ML FOR BRAZIL ARGENTINA COLOMBIA CHILE AND PERUgrave

+ +

COLOUR PEROXIDE 5 VOL1000 ML

TONE-ON-TONE CREATOR100 ML

101

12 PEROXIDE WITH 5 VOLUMES PERFECT TO DEVELOP THE COLOUR AND ENSURE AN

EXCELLENT NEUTRALIZATION

bull MIXING RATIOCOLOUR ndash PEROXIDE gt 12

bull MIXING RATIOCOLOUR ndash TONE-ON-TONE CREATOR gt 101

EXAMPLE 50 ML YELLOW COLOUR + 100 ML YELLOW PEROXIDE + 5 ML YELLOW TONE-ON-TONE CREATOR

Many benefits COMPARED TO A TRADITIONAL tone-on-tone

bull 1 product only = 74 colour optionsbull ZERO STOCK LESS COST FOR STOCK

bull WIDER RANGE A HIGHER NUMBER OF COLOURS THAN THE AVERAGE OF TONE-ON-TONE COLOURS ON THE MARKET

bull CONSISTENCY OF TONE WHEN YOU HAVE TO MATCHTHE COLOR SAME COLOUR CHART

bull Higher concentration of colouring dyesIN YELLOW COLOUR

bull NEUTRALIZATION UP TO 3 TIMES BETTER

bull 100 GRAY HAIR COVERAGE

bull PH significantly lowerTHAN MANY OTHER TONE-ON-TONE COLOURS ON THE MARKET

bull AMPLIFIED COSMETICITY

VS A NORMAL TONE-ON-TONE INSTRUMENTAL TEST MADE ON THE SHADES 71 AND 1021 COMPARING YELLOW COLOR + TONE-ON-TONE CREATOR WITH THE SAME SHADES OF THE MARKET COMPETITORS APPLICATION TESTS ON MODEL INSTRUMENTAL TEST MADE ON SHADES 71 AND 1021

make the ordinaryextraordinary

BLEACH

QuinoaSUPERFOOD RICH IN ESSENTIAL AMINO ACIDS

AND CATIONIC AMINO ACIDS WHICH HAVE

AFFINITY TO THE STRUCTURE OF THE HAIR

HELPSTO PRESERVE THE KERATIN CHAINS AND

TO PROTECT THE HAIR FIBER

AloetrixHELPS COSMETICALLY TREATED

HAIR FEEL SMOOTH AND SILKY

7 LEVELBLUE NON-VOLATILE POWDER ENRICHED WITH SPECIAL PIGMENTS

IDEAL FOR COUNTERACTING UNWANTED YELLOWORANGE TONES

RECOMMENDED FOR APPLICATION ON SCALP

PERFECT FOR USE AS A COLOUR-REMOVAL WASH AND FOR TOTAL

DECOLOURING

9 LEVELEXTREME BLEACHING FOR THE MOST DETERMINED BLONDES

WHITE NON-VOLATILE POWDER FOR BETTER VISIBILITY OF THE

BLEACHING BASE

Using our bleaching powder

THE product range

12 X 20 g SACHET BOXIDEAL QUANTITY FOR PARTIALBLEACHING JOBS

BLEACHINGPOWDER7 LEVELS

500 g CANISTER

BLEACHINGPOWDER9 LEVELS

500 g CANISTER

12 X 50 g SACHET BOXIDEAL QUANTITY FOR BLEACHINGTREATMENTS ON MEDIUM-LENGTH HAIR

LISS

Keratin SmoothingTreatment

PROGRESSIVE SMOOTHING TREATMENT MOUSSE

SMOOTH AND TAMED HAIR WITH NO FRIZZY EFFECT UP TO 2-3 MONTHS

1

2

4

3FOR ALL HAIR TYPES

HANDY DISPENSER FOR QUICK AND EASY APPLICATION

COMPLETELY SAFE FOR THE PROFESSIONAL AND THE CLIENT

DEPENDING ON THE HAIR TYPE

MAXIMUM PERFORMANCE IN A CONVENIENT kitA MOUSSE FORMULA

READY TO BE USED FOR INSTANT AND EASY APPLICATION

ON HAIR

FROM 2 TO 3 APPLICATIONS DEPENDING ON THE HAIR TYPE

STEP 1SHAMPOOCLEANSES AND DETANGLES THE HAIR PERFECTLY HELPS OPEN UP THE CUTICLES TO BETTER PREPARE THE HAIR FOR THE STRAIGHTENING TREATMENT

60 ML BOTTLE

STEP 3MASKNOURISHES THE HAIR INTENSELY LEAVING IT NATURALLY SOFT AND SILKY

75 ML TUBE

STEP 2SMOOTHING MOUSSETEMPORARILY RESHAPES THE ARRANGEMENT OF THE KERATIN CHAINS WITHOUT BREAKING THE DISULFIDE BONDS ALLOWING THE HAIR TO GRADUALLY TAKE ON THE SMOOTH SHAPE

150 ML BOTTLE

THE ingredients OF PERFECT LONG-LASTING SMOOTHNESS

GlyoxylicAcid

A STRAIGHTENING ACTIVE INGREDIENT THAT DOES NOT BREAK THE KERATIN

FIBERS BUT RESHAPES THEM GIVING THE HAIR A SMOOTH APPEARANCE WITH A

SEMI-PERMANENT EFFECT

KeraNutritiveComplex

A UNIQUE COMPLEX CONTAINING 3 ACTIVE INGREDIENTS THAT TAKE

CARE OF THE COSMETIC HAIR

KeratinHELPS TO KEEP THE HAIR FIBER AGILE AND PROTECTED FROM EXTERNAL STRESSES

Murumuru Butter and Babassu OilAN EXTRAORDINARY BLEND THAT NOURISHES DEEP DOWN AND BRIGHTENS THE HAIR HELPING TO REDUCE FRIZZ

AloetrixAN EXCLUSIVE COMPLEX CONTAINING ALOE VERA WHEAT GERM AND UV FILTER FOR SOFT AND SILKY HAIR

PROTEIN THAT REPRESENTS ABOUT 90 OF THE HAIR STRUCTURE

1 KIT 2 methods OF APPLICATION

SMART EDUCATION

Available for download on the website

Step-by-step brochureA PRACTICAL TOOL TO GUIDE YOU DURING THE SERVICES Step-by-step video tutorial

SIMPLE AND CLEAR TO INTRODUCE THE TWO TREATMENT METHODS

AVAILABLE ON OUR YOUTUBE YELLOW PROFESSIONAL CHANNEL

CARE portfolio

NUTRITIVELISS

STAR

COLOR CARE

REPAIR SILVER

EASY LONG

LISS

LISS

Frizzrsquos enemyYour new best friendTHE NEW LINE YELLOW LISS IS DEDICATED

TO FRIZZY AND UNMANAGEABLE HAIRTHAT NEEDS EXTRA HELP TO ACHIEVE

PERFECT LONG-LASTING SMOOTHNESS EVEN IN EXTREME CONDITIONS

IDEAL FOR WAVYNATURALLY STRAIGHT

OR CHEMICALLY STRAIGHTENED HAIR

SHAMPOOITS FORMULA GENTLY CLEANSES

AND TAMES EVEN THE MOSTUNRULY HAIR

500 ML BOTTLE

MASKA CONCENTRATE OF ACTIVE INGREDIENTS WITH

SMOOTHING AND TAMING PROPERTIESWHICH VERY FRIZZY AND REBELLIOUS HAIR WILL NOT

BE ABLE TO RESIST TOITS DENSE TEXTURE EMBRACES AND DEEPLY

NOURISHES THE HAIR FIBER

500 ML JAR

MULTI-BENEFITTHE PRODUCT YOUR HAIR CAN NO LONGER DO WITHOUT

A LIGHTWEIGHT LEAVE-IN SERUM WHICH GIVES THE HAIR 10 BENEFITS IN A SINGLE PRODUCT THERMAL PROTECTION ANTI-FRIZZ ANTI-HUMIDITY DETANGLING ACTION UV PROTECTION TAMING EFFECT ANTI-STATIC EFFECT PREVENTS SPLIT ENDS HELPS TO SEAL

THE CUTICLE AND GIVES SHINE

150 ML BOTTLE

hellipFOR TRULY spectacular hair

CONDITIONERA VALUABLE TOOL TO TAME FRIZZY

AND REBELLIOUS HAIRITS DELICATE TEXTURE SOFTENS AND

SMOOTHENS THE SURFACE OF THE HAIRWITHOUT WEIGHING IT DOWN

SUITABLE FOR DAILY USE

500 ML BOTTLE

Perfectly smooth hair IN JUST A FEW SIMPLE STEPS

OUR recipe

Keratin-HTHIGH TECHNOLOGY KERATIN ENHANCED IN LABORATORYFOR THE SMART SIMULATION OF THE HAIRrsquoS NATURALKERATIN AND ABLE TO INTERCEPT THE MOST DAMAGEDAREAS AND REPAIR THEM FOR HAIR THAT APPEARS HEALTHYAND WITHOUT IMPERFECTIONS

Amaranth OilESPECIALLY RICH IN EMOLLIENTS PROTEINS MINERAL SALTS AND VITAMIN E THIS OIL BESIDES PROVIDING DEEP NOURISHMENT COATS THE HAIR IN A THIN BUT STRONGBARRIER THAT HINDERS THE PENETRATION OF HUMIDITY INSIDE THE HAIR STEM FOR LONG-LASTING PROTECTION

RESULT

hellipFOR complete control OF UNRULY HAIR

Say goodbye to frizzy

hair Drastic reductionin volume

FROM THE VERYFIRST TREATMENT

Perfectlymanageable

hair

UP TO

4 daysEVEN IN

CONDITIONS OF EXTREME HUMIDITY

(70-80) -42IN VOLUME AS COMPAREDTO A BASIC TREATMENT

WHEN USED REGULARLYIT CREATES

longer lastingsmoothness

and silkiness

FROM VERY FIRST USE THE YELLOW LISS TREATMENT (SHAMPOO+MASK+MULTI-BENEFIT) REDUCES FRIZZ BY 75 AS COMPARED TO USING AN ORDINARY SHAMPOO AFTER 4 DAYS THERE IS STILL 42 LESS FRIZZINSTRUMENTAL TESTS CONDUCTED AT 22-25degC WITH RELATIVE HUMIDITY (RH) OF 70-80 THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) AS COMPARED TO AN ORDINARY SHAMPOO VISIBLY REDUCES UNWANTED VOLUME TREATMENT AFTER TREATMENT THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) MAKES THE HAIR SMOOTHER AND EASIER TO MANAGE OVER TIME

COLOR CARE

COLOR CARE

Specially designed to enhanceand preserve intensity and vibrancy

of hair colour over time

Maximum performancewith only 3 products

LEAVE-IN SERUMExtraordinary ultra-light serum that seals cuticles and helps to prolong colour intensity and shine Protects hair from aggressive external agents such as heat sources and sunlight Contains UV filter Perfect for pre-styling on wet hair or as finishing on dry hair150ml bottle

SHAMPOOGently cleanses maintaining highlight intensity and shine day after day Eliminates alkaline residue from colour treatment and seals the cuticles500-1500 ml bottle

MASKRegenerates and intensely nourishes coloured hairHelps to prolong highlight intensity and keep hair shiny and soft500 - 1000 ml jar

An elixir of life at theheart of the formula

Goji BerriesOriginal from Tibet these

berries are consideredto be an elixir of life

Rich in vitamins sugarsminerals and proteinsthey help slow downoxidation to prolong

colour intensity

Colour still fresh

after month

Enhanced shine

+ 4 after just

one treatment

After 12 washes colour maintains over 85 of its intensity Average value calculated on results of instrumental test conducted on Yellow Color Permanent shades 5 and 8 with Yellow Color Care full treatmentInstrumental test conducted on Yellow Color Permanent shade 766 with Yellow Color Care full treatment compared to basic shampoo and conditioner treatment

Smart Education

Salon services

Available for download on the website

NUTRITIVE

NUTRITIVE

An explosionfor dry hair

MASKAN AMAZING BOMB EVEN FOR THE DRIEST HAIR

IN JUST A FEW MINUTES ITS RICH TEXTURE PROVIDES AN EXPLOSION OF NOURISHMENT

SOFTNESS AND SHINE

JAR 5001000 ML

SHAMPOOCLEANSES GENTLY NOURISHING

THE HAIR DAY AFTER DAY

BOTTLE 5001500 ML

LEAVE-IN CONDITIONERLIGHT LEAVE-IN CONDITIONER IDEAL FOR DETANGLING EVEN THE DRIEST HAIR FOR

LONG-LASTING MOISTURE

TUBE 250 ML

OILA PRECIOUS SERUM FULL OF NOURISHMENT AND SHINE

THAT CREATES A BARRIER ON THE HAIR PROTECTING

IT FROM HUMIDITY AND GIVING YOU EXTRAORDINARILY

NOURISHED AND SHINY HAIR

BOTTLE 125 ML

PRODUCT RANGE

Coconut OilAN OIL HIGHLY VALUED IN

BEAUTY TREATMENTS FOR ITS NOURISHING AND REGENERATING POWERS

THE PRESENCE OF EMOLLIENTSAND VITAMIN E MAKE IT PERFECT

FOR PROVIDING DEEP NOURISHMENTTO THE HAIR FIBER

Argan OilRENOWNED THE WORLD

OVER FOR ITS REVITALIZING PROPERTIES THIS OIL RICH IN OMEGA 3 OMEGA 6 AND VITAMIN E RESTORES THE HAIRrsquoS VITALITY

AND SILKINESS

A POWERFUL cocktail of nutrients

Incrediblysoft hair

+51AFTER JUST ONETREATMENT

+78ON DRY HAIR

+43ON WET HAIR

x 3

Visiblyimproved

brushability

Increasedshine

INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR COMPARING THE FULL YELLOW NUTRITIVE SERVICE WITH AN ORDINARY SHAMPOO INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR TREATED WITH YELLOW NUTRITIVE (SHAMPOO+MASK+LEAVE-IN CONDITIONER) COMPARED WITH UNTREATED HAIR COMPARED WITH HAIR NOT TREATED WITH YELLOW NUTRITIVE

REPAIR

The perfect energy boost for hair

REPAIR

REPAIR

YELLOWrsquoS NEW LINE FOR DAMAGED AND VERY DAMAGED HAIR IS PERFECT FOR

IN DEPTH REPAIR

PROTECTION DURING TECHNICAL SERVICES

PERSONALIZED CARE TREATMENTS

12

3

ENERGY DIRECTLY FROM nature

THANKS TO THEIR LOW MOLECULAR WEIGHT THEY PENETRATE DEEP INTO THE LAYERS OF THE HAIR FIBER AND INTERACT WITH THE KERATIN IN YOUR HAIR TO CREATE NEW BONDS

WITH FATTY ACIDS THAT WORK ON THE LIPID STRUCTURE TO PROVIDE NUTRITION

AND SEAL THE CUTICLE

Cocoa Butter

Almond Proteins

THIS HIGH-PERFORMING COMBINATION PROVIDES STRENGTH VITALITY AND PROTECTION TO YOUR HAIR

Internal restructuring

External repair

PRODUCT RANGE

86 STRONGER HAIR AFTER THE FIRST TREATMENT

SHAMPOO THE FIRST STEP TOWARDS HAVING

STRONG AND FLEXIBLE HAIRAS IT CLEANSES GENTLY IT GIVES YOUR

HAIR A HEALTHY AND VITAL LOOK

FOR SALON AND AT HOME USE

5001500 ML BOTTLE

ADAPTS TO BOTH ALKALINE AND ACIDIC ENVIRONMENTS

TO PROTECT YOUR HAIR DURING TECHNICAL SERVICES AND FOR

PERSONALIZED CARE TREATMENTS

HERE IS HOW

CONDITIONERVERSATILE PLIABLE TEXTURE CREAM WITH

MULTIUSE BENEFITS USE IT AS A RINSE PERFECT FOR THIN HAIR THAT NEEDS REPAIR

WITHOUT BEING WEIGHED DOWN USE IT AS A LEAVE-IN EXCELLENT FOR NORMAL ANDOR

THICK HAIR THAT NEEDS REPAIR OVER 24 HOURS

FOR SALON AND AT HOME USE

500 ML BOTTLE

MASKSUBSTANTIAL FORMULA FOR IN DEPTH REPAIR FROM INSIDE OUT REPAIRS THE FIBRE AND SEALS THE CUTICLE YOUR HAIR LOOKS VITAL EASIER TO UNTANGLE AND LUMINOUS

FOR SALON AND AT HOME USE

5001000 ML JAR

BOND HEROSUPER CONCENTRATED BOOSTER WITH ACTIVE INGREDIENTS FORA DEEP RECONSTRUCTION OF DAMAGED HAIR

FOR SALON USE ONLY

100 ML BOTTLE

Eg 5 ml BOND HERO + 30 ml MASK

16MIXING RATIO

Eg 10 ml BOND HERO + 60 ml YELLOW COLOuR

BLEACHING

COLOURING

SMOOTHING

Personalization AND Protection

INTENSE RECONSTRUCTION

COLOUR PROTECTION

NOURISHMENT

PERFECTLY SMOOTH HAIR WITH NO FRIZZ

16MIXING RATIO

IDEAL FOR COOL BLONDESBLEACHED WHITE OR

GREY HAIR

SILVER

hellipProvide the cool tonesthat your clients are looking for

Nature IS OUR SECRET laquodouble weaponraquo AGAINST BRASSY UNDERTONES

Accedilaiacute BerriesTHIS SUPERFOOD WITH AN INTENSE PURPLE COLORA COMPLEMENTARY COLOR OF YELLOW TONES ACTSMORE INTERNALLY ON THE CAUSES LEADING TO HAIRYELLOWING

Rose of JerichoUSED IN HOUSES TO FIGHT UNPLEASANT ODORS AND SMOKE

FOR HAIR IT CREATES AN EXTERNAL SHIELDTO PROTECT FROM YELLOWING CAUSED

BY DAILY POLLUTION

3 products FOR ICY RESULTS

SHAMPOOWHILE IT CLEANSES ITS VIOLET PIGMENTREMOVES THE YELLOWORANGE TONESRESTORING THE DESIRED COLOUR TO THE

HAIR USE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

CONDITIONERIT GIVES EXTREME SOFTNESS TO THE HAIR WHILEITS VIOLET PIGMENT REMOVES THE YELLOWORANGE TONES RESTORING THE DESIRED COLOURUSE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

PURE SILVER

ULTRA CONCENTRATED VIOLETASH PIGMENT THAT PERFECTLY NEUTRALIZESTHE MOST RESISTANT BRASSY TONES USE DURING SALON SERVICES FOR CUSTOMIZED RESULTS

LETrsquoS DISCOVERhellip

FOR SALON USE ONLY

100 ML BOTTLE

IMPROVE AND CUSTOMIZE CARE SERVICES

MIXING RATIO 110 1 ML PURE SILVER + 10 ML SHAMPOOCONDITIONERMASKS

gt

gtgtgtgt

INTENSENEUTRALIZATION

COLORPROTECTION

INTENSERECONSTRUCTION

NOURISHMENT

PERFECTLY SMOOTHHAIR WITH NO FRIZZ

PURESILVER

TONING CARE SERVICE

ENRICHED TECHNICAL SERVICES

MIXING RATIO8 ML PURE SILVER + 60 ML COLOUR

COLOURING

PURESILVER

TONING COLOR

SERVICE

MIXING RATIO 1106 ML PURE SILVER + 60 ML SMOOTHING MOUSSE

SMOOTHING

Pure Silver WIDENS SALON SERVICES

EASY LONG

VOGUEIT 2018

There is a dream called long hair

32 OF WOMEN

ARE CONSTANTLY HUNTING FOR PRODUCTS THAT STIMULATEGROWTH

MANY WOMEN HAVE THE FEELING

THAT THEIR HAIR STOPS

GROWING AT A CERTAIN POINT

HELPIt just wonrsquot grow

any more than thisrdquo

ldquo

FROM ALFAPARF GROUP RESEARCH

COMES A NEW INNOVATIVE LINE DEDICATED TO HELPING YOURCUSTOMERS

EASY LONG

Having the long hair of your dreams has never been easier

A natural secret THATCOMES FROM THE SEA

Tahitian SeaweedFROM THE POLYNESIAN SEA AN ACTIVE

INGREDIENT RICH IN MINERALS VITAMINS CAROTENOIDS PROTEINS

AND POLYUNSATURATED FATTY ACIDS

OUR TAHITIAN ALGAE IS CULTIVATED IN CLOSED PHOTOBIOREACTORS

- IN CONTROLLED AND STABLE CONDITIONS

- IN AN ENVIRONMENTALLY FRIENDLY WAY

MULTI-ACTION total success

Tested Results

UP TO 44MORE GROWTH

IN 4 WEEKS

From the folliclehellipTAHITIAN ALGAE STIMULATES

LOCALISED CELL MULTIPLICATION IN THE FOLLICLE REGION

PROMOTING FASTER HAIR GROWTH

hellipto the endsTHE ALGAE HELPSTO MAKE

YOUR HAIRMOREVIBRANT AND

DENSE WITH ASTRONGERAPPEARANCE

A VERY SMALL LINE FOR

very long hair

THE SIZES ALLOW UP TO 2 MONTHS OF TREATMENT

SHAMPOO

IT GENTLYCLEANSES

AND STARTS ACTING

ON THE FOLLICLE

500 ML BOTTLE

TONICIT ACTIVATES THE

FOLLICLE AND CREATES OPTIMAL CONDITIONS FOR

FASTER HAIR GROWTH

USE IT EVERY DAY FORMAXIMUM

EFFECTIVENESS125 ML BOTTLE

CONDITIONER

IT WORKS TO STRENGTHEN AND

NOURISH LENGTHS

AND ENDS FOR THE HAIR WELL-

BEING

500 ML BOTTLE

STAR

INTENSIVE SHINE SERUM LEAVE-IN SHINE INFUSION

INSTANT SHINE TO EVERY WOMENrsquoS HAIR

THE SECRETS OF

PEARL POWDER

Rich in vitamins minerals andamino acids this ancient extract

stimulates the formation of keratin helping to restore damaged areas

ARGAN OIL

A valuable plant extractthat smooths the surface

of the hair making itshiny and vibrant

ALOETRIX

An exclusive complexcontaining Aloe Vera

Wheat Germ and UV Filterfor soft and silky hair

STYLE

Hair that always looks good with style and energy

MATTE PASTE ndash SHINE WAX ndash GEL ndashSTRONG HAIRSPRAY ndash EXTRA STRONG HAIRSPRAY ndash CURL amp MOLD ACTIVATOR

STYLE

An incredibly complete formula

with an energy source directly from nature

Green CoffeeItrsquos a fantastic natural ally for our hairrsquos vitality thanks to its energizing andprotective properties Its oil rich in Omega 6 fatty acids and Vitamin Ehelps to protect the hair from dehydration preventing itsimpoverishment

AloetrixAn extraordinary complex containing

Aloe Vera and Wheat Proteins that helpsmake the hair soft and silky

COSMETICEFFECT OF HAIR

+135

HYDRATION

Enhanced

Average value measured after five treatments with Yellow Style products After rinsing hair combability is improved Instrumental test conducted on Yellow Style Curl amp Mold Activator

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 12: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

OUR coloUr formula

AloetrixAN EXTRAORDINARY COMBINATION

BASED ON ALOE VERA WHEAT PROTEINAND UV FILTERS FOR HAIR THAT ISSOFT AND SILKY TO THE TOUCH

Argan OilAN EXTRAORDINARY ELIXIR OF BEAUTY USED AS A BASIC COMPONENT FOR COSMETIC TREATMENTS BY WOMEN

THROUGHOUT THE WORLDFOR INCREDIBLY LUMINOUS AND SHINY HAIR

we respect the hairFIBER USING

ONLY A SMALL ALKALINE AGENT CONTENT IN OUR

COLOuRS

APPLICATION TESTS ON MODELS AFTER 12 SHAMPOOS YELLOW COLOR KEEPS UP TO 80 OF COLOR INTENSITY MORE THAN THE MAIN COMPETITOR INSTRUMENTAL TEST ON OUR RED SHADE 566 HAIR TREATED WITH YELLOW COLOR GAINS UP TO +106 MORE SHINE THAN THE MAIN COMPETITOR INSTRUMENTAL TEST ON RED SHADE 566

IMPROVED COMBABILITY MEASURED ON DAMAGED HAIR AFTER 3 TREATMENTS WITH YELLOW 566

OUR performance

COMBABILITY THAT IMPROVES PROGRESSIVELY AFTER EACH

COLOR TREATMENT

OUR shades

BrownsWHAT IS MORE CHIC THAN A BEAUTIFUL BRUNETTE

ALL OUR SHADES FROM THE WARMESTAND VELVETY HIGHLIGHTS

TO THE COOLEST AND ASHY ONES

SERIES SAND middot BROWNS middot ICED BROWNS middot CHOCOLATECOMPLETELY NEW 832637737

Rich NaturalsABSOLUTELY PERFECT FOR COVERING WHITEGREY HAIR INCREDIBLY RICH

AND VIBRANT WHEN USED ALONE

ALL THE VERSATILITY THAT HAIR STYLISTS NEEDIN OUR NEW RICH NATURALS SERIES

Rich Cool NaturalsAN EXCELLENT BALANCE OF COLORS ALL WITH BLUE BASE GIVING SHADES AN ICY POWER FOR ULTRA-NATURAL AND SUPER-COOL RESULTS WITH A

DEEP SOUL

4 COOL - 5 COOL - 6 COOL - 7 COOL - 8 COOL - 9 COOL

BlondesSOME WANT IT GOLDEN SOME WANT IT ABSOLUTELY COOL

THE WORLD OF BLONDES IS DEFINITELY THE MOST CONTROVERSIALTO PLEASE ALL YOUR CLIENTS WE HAVE SELECTED OUR MOST BEAUTIFUL SHADES

FROM WARM HONEY TO GOLDEN AND BEIGE

SERIES GOLD middot BEIGECOMPLETELY NEW 813

Energy seriesA REALLY SPECIAL SERIES THAT COMBINES ALL THE ENERGY OF

THE LIGHTENING POWER WITH A NEUTRALISING EFFECTIDEAL TO RESOLVE THE MOST DIFFICULT SITUATIONS

COMPLETELY NEW 1121

CoolsNO MORE COPPER AND YELLOW HIGHLIGHTS IN THE HAIR

OUR COOL SHADES - WITH DIFFERENT INTENSITY ndash MEANINGTO SAY GOODBYE TO UNWANTED RESIDUES

AND CAN VERY SIMPLY GET EXTRA NATURAL RESULTS

SERIES ASH middot INTENSE ASH middot PEARL middot BLUE BLACKCOMPLETELY NEW 91101611711

RedsWHETHER ITrsquoS A LIFE CHOICE OR AN IMPULSIVE DESIRE

THE IMPORTANCE IS THERE ARE NO LIMITS

ALL OUR INCREDIBLE REDSTODAY EVEN HOTTER AND MORE ORIGINAL

SERIES REDS middot SUPER REDS middotPURPLE REDS middot

COPPER middot MAHOGANY COMPLETELY NEW 466S566S666S526626

TONE-ON-TONECREATOR

The revolution oftone-on-tone colour

Tone-on-tone COLOUR

Tone-on-Tone Creator

A SMART ADDITIVE THATWHEN ADDED TO YELLOW PERMANENT COLOUR

ACTS BY TARGETING THE ALKALINITY OF THE COLOUR CREAM

REDUCING ITS PH LEVEL AND TRANSFORMING IT INTO A TRUE

TONE-ON-TONE COLOURIT ALSO CARRIES OUT A

REMINERALIZING ACTION

THE SECRET gentleness AT THE CORE OF THE formula

Italian Citrus FruitsPERFECTLY BALANCED IN THE FORMULA

THE EXCLUSIVE COMPLEX OF ALPHA HYDROXYACIDS CONTAINED AT THE HEART OF THE

BEST ITALIAN CITRUS FRUITS REDUCESSIGNIFICANTLY THE PH LEVEL OF THE COLOUR

IN THIS WAY THE CUTICLES REMAIN MORECLOSED AND PRESERVE THE EXTERNAL

STRUCTURE OF THE HAIR

CristalsMINERAL GEMS WHICH PROVIDE THE HAIR WITH A STRONG RECHARGE OF

MINERALS

Shake the bottleto free its magic

INSTRUMENTAL TESTS MADE ON HAIR TREATED WITH YELLOW COLOR 71 + TONE-ON-TONE CREATOR COMPARED TO THE SAME SHADE OF MARKET COMPETITORSINSTRUMENTAL TESTS MADE ON YELLOW COLOR 71 + TONE-ON-TONE CREATOR COMPARED TO NON TREATED HAIR

Very easy TO USE

WHEN COLORING NATURAL HAIR ADD YELLOW TONE-ON-TONE CREATOR IN AN EQUAL QUANTITY TO HALF THE QUANTITY OF THE COLOR(IE 50 ML YELLOW COLOR + 100 ML YELLOW PEROXIDE 5 VOL + 25 ML YELLOW TONE-ON-TONE CREATOR) TO AVOID ALTERING THE NATURAL BASE 1000 ML AND 120 ML FOR BRAZIL ARGENTINA COLOMBIA CHILE AND PERUgrave

+ +

COLOUR PEROXIDE 5 VOL1000 ML

TONE-ON-TONE CREATOR100 ML

101

12 PEROXIDE WITH 5 VOLUMES PERFECT TO DEVELOP THE COLOUR AND ENSURE AN

EXCELLENT NEUTRALIZATION

bull MIXING RATIOCOLOUR ndash PEROXIDE gt 12

bull MIXING RATIOCOLOUR ndash TONE-ON-TONE CREATOR gt 101

EXAMPLE 50 ML YELLOW COLOUR + 100 ML YELLOW PEROXIDE + 5 ML YELLOW TONE-ON-TONE CREATOR

Many benefits COMPARED TO A TRADITIONAL tone-on-tone

bull 1 product only = 74 colour optionsbull ZERO STOCK LESS COST FOR STOCK

bull WIDER RANGE A HIGHER NUMBER OF COLOURS THAN THE AVERAGE OF TONE-ON-TONE COLOURS ON THE MARKET

bull CONSISTENCY OF TONE WHEN YOU HAVE TO MATCHTHE COLOR SAME COLOUR CHART

bull Higher concentration of colouring dyesIN YELLOW COLOUR

bull NEUTRALIZATION UP TO 3 TIMES BETTER

bull 100 GRAY HAIR COVERAGE

bull PH significantly lowerTHAN MANY OTHER TONE-ON-TONE COLOURS ON THE MARKET

bull AMPLIFIED COSMETICITY

VS A NORMAL TONE-ON-TONE INSTRUMENTAL TEST MADE ON THE SHADES 71 AND 1021 COMPARING YELLOW COLOR + TONE-ON-TONE CREATOR WITH THE SAME SHADES OF THE MARKET COMPETITORS APPLICATION TESTS ON MODEL INSTRUMENTAL TEST MADE ON SHADES 71 AND 1021

make the ordinaryextraordinary

BLEACH

QuinoaSUPERFOOD RICH IN ESSENTIAL AMINO ACIDS

AND CATIONIC AMINO ACIDS WHICH HAVE

AFFINITY TO THE STRUCTURE OF THE HAIR

HELPSTO PRESERVE THE KERATIN CHAINS AND

TO PROTECT THE HAIR FIBER

AloetrixHELPS COSMETICALLY TREATED

HAIR FEEL SMOOTH AND SILKY

7 LEVELBLUE NON-VOLATILE POWDER ENRICHED WITH SPECIAL PIGMENTS

IDEAL FOR COUNTERACTING UNWANTED YELLOWORANGE TONES

RECOMMENDED FOR APPLICATION ON SCALP

PERFECT FOR USE AS A COLOUR-REMOVAL WASH AND FOR TOTAL

DECOLOURING

9 LEVELEXTREME BLEACHING FOR THE MOST DETERMINED BLONDES

WHITE NON-VOLATILE POWDER FOR BETTER VISIBILITY OF THE

BLEACHING BASE

Using our bleaching powder

THE product range

12 X 20 g SACHET BOXIDEAL QUANTITY FOR PARTIALBLEACHING JOBS

BLEACHINGPOWDER7 LEVELS

500 g CANISTER

BLEACHINGPOWDER9 LEVELS

500 g CANISTER

12 X 50 g SACHET BOXIDEAL QUANTITY FOR BLEACHINGTREATMENTS ON MEDIUM-LENGTH HAIR

LISS

Keratin SmoothingTreatment

PROGRESSIVE SMOOTHING TREATMENT MOUSSE

SMOOTH AND TAMED HAIR WITH NO FRIZZY EFFECT UP TO 2-3 MONTHS

1

2

4

3FOR ALL HAIR TYPES

HANDY DISPENSER FOR QUICK AND EASY APPLICATION

COMPLETELY SAFE FOR THE PROFESSIONAL AND THE CLIENT

DEPENDING ON THE HAIR TYPE

MAXIMUM PERFORMANCE IN A CONVENIENT kitA MOUSSE FORMULA

READY TO BE USED FOR INSTANT AND EASY APPLICATION

ON HAIR

FROM 2 TO 3 APPLICATIONS DEPENDING ON THE HAIR TYPE

STEP 1SHAMPOOCLEANSES AND DETANGLES THE HAIR PERFECTLY HELPS OPEN UP THE CUTICLES TO BETTER PREPARE THE HAIR FOR THE STRAIGHTENING TREATMENT

60 ML BOTTLE

STEP 3MASKNOURISHES THE HAIR INTENSELY LEAVING IT NATURALLY SOFT AND SILKY

75 ML TUBE

STEP 2SMOOTHING MOUSSETEMPORARILY RESHAPES THE ARRANGEMENT OF THE KERATIN CHAINS WITHOUT BREAKING THE DISULFIDE BONDS ALLOWING THE HAIR TO GRADUALLY TAKE ON THE SMOOTH SHAPE

150 ML BOTTLE

THE ingredients OF PERFECT LONG-LASTING SMOOTHNESS

GlyoxylicAcid

A STRAIGHTENING ACTIVE INGREDIENT THAT DOES NOT BREAK THE KERATIN

FIBERS BUT RESHAPES THEM GIVING THE HAIR A SMOOTH APPEARANCE WITH A

SEMI-PERMANENT EFFECT

KeraNutritiveComplex

A UNIQUE COMPLEX CONTAINING 3 ACTIVE INGREDIENTS THAT TAKE

CARE OF THE COSMETIC HAIR

KeratinHELPS TO KEEP THE HAIR FIBER AGILE AND PROTECTED FROM EXTERNAL STRESSES

Murumuru Butter and Babassu OilAN EXTRAORDINARY BLEND THAT NOURISHES DEEP DOWN AND BRIGHTENS THE HAIR HELPING TO REDUCE FRIZZ

AloetrixAN EXCLUSIVE COMPLEX CONTAINING ALOE VERA WHEAT GERM AND UV FILTER FOR SOFT AND SILKY HAIR

PROTEIN THAT REPRESENTS ABOUT 90 OF THE HAIR STRUCTURE

1 KIT 2 methods OF APPLICATION

SMART EDUCATION

Available for download on the website

Step-by-step brochureA PRACTICAL TOOL TO GUIDE YOU DURING THE SERVICES Step-by-step video tutorial

SIMPLE AND CLEAR TO INTRODUCE THE TWO TREATMENT METHODS

AVAILABLE ON OUR YOUTUBE YELLOW PROFESSIONAL CHANNEL

CARE portfolio

NUTRITIVELISS

STAR

COLOR CARE

REPAIR SILVER

EASY LONG

LISS

LISS

Frizzrsquos enemyYour new best friendTHE NEW LINE YELLOW LISS IS DEDICATED

TO FRIZZY AND UNMANAGEABLE HAIRTHAT NEEDS EXTRA HELP TO ACHIEVE

PERFECT LONG-LASTING SMOOTHNESS EVEN IN EXTREME CONDITIONS

IDEAL FOR WAVYNATURALLY STRAIGHT

OR CHEMICALLY STRAIGHTENED HAIR

SHAMPOOITS FORMULA GENTLY CLEANSES

AND TAMES EVEN THE MOSTUNRULY HAIR

500 ML BOTTLE

MASKA CONCENTRATE OF ACTIVE INGREDIENTS WITH

SMOOTHING AND TAMING PROPERTIESWHICH VERY FRIZZY AND REBELLIOUS HAIR WILL NOT

BE ABLE TO RESIST TOITS DENSE TEXTURE EMBRACES AND DEEPLY

NOURISHES THE HAIR FIBER

500 ML JAR

MULTI-BENEFITTHE PRODUCT YOUR HAIR CAN NO LONGER DO WITHOUT

A LIGHTWEIGHT LEAVE-IN SERUM WHICH GIVES THE HAIR 10 BENEFITS IN A SINGLE PRODUCT THERMAL PROTECTION ANTI-FRIZZ ANTI-HUMIDITY DETANGLING ACTION UV PROTECTION TAMING EFFECT ANTI-STATIC EFFECT PREVENTS SPLIT ENDS HELPS TO SEAL

THE CUTICLE AND GIVES SHINE

150 ML BOTTLE

hellipFOR TRULY spectacular hair

CONDITIONERA VALUABLE TOOL TO TAME FRIZZY

AND REBELLIOUS HAIRITS DELICATE TEXTURE SOFTENS AND

SMOOTHENS THE SURFACE OF THE HAIRWITHOUT WEIGHING IT DOWN

SUITABLE FOR DAILY USE

500 ML BOTTLE

Perfectly smooth hair IN JUST A FEW SIMPLE STEPS

OUR recipe

Keratin-HTHIGH TECHNOLOGY KERATIN ENHANCED IN LABORATORYFOR THE SMART SIMULATION OF THE HAIRrsquoS NATURALKERATIN AND ABLE TO INTERCEPT THE MOST DAMAGEDAREAS AND REPAIR THEM FOR HAIR THAT APPEARS HEALTHYAND WITHOUT IMPERFECTIONS

Amaranth OilESPECIALLY RICH IN EMOLLIENTS PROTEINS MINERAL SALTS AND VITAMIN E THIS OIL BESIDES PROVIDING DEEP NOURISHMENT COATS THE HAIR IN A THIN BUT STRONGBARRIER THAT HINDERS THE PENETRATION OF HUMIDITY INSIDE THE HAIR STEM FOR LONG-LASTING PROTECTION

RESULT

hellipFOR complete control OF UNRULY HAIR

Say goodbye to frizzy

hair Drastic reductionin volume

FROM THE VERYFIRST TREATMENT

Perfectlymanageable

hair

UP TO

4 daysEVEN IN

CONDITIONS OF EXTREME HUMIDITY

(70-80) -42IN VOLUME AS COMPAREDTO A BASIC TREATMENT

WHEN USED REGULARLYIT CREATES

longer lastingsmoothness

and silkiness

FROM VERY FIRST USE THE YELLOW LISS TREATMENT (SHAMPOO+MASK+MULTI-BENEFIT) REDUCES FRIZZ BY 75 AS COMPARED TO USING AN ORDINARY SHAMPOO AFTER 4 DAYS THERE IS STILL 42 LESS FRIZZINSTRUMENTAL TESTS CONDUCTED AT 22-25degC WITH RELATIVE HUMIDITY (RH) OF 70-80 THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) AS COMPARED TO AN ORDINARY SHAMPOO VISIBLY REDUCES UNWANTED VOLUME TREATMENT AFTER TREATMENT THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) MAKES THE HAIR SMOOTHER AND EASIER TO MANAGE OVER TIME

COLOR CARE

COLOR CARE

Specially designed to enhanceand preserve intensity and vibrancy

of hair colour over time

Maximum performancewith only 3 products

LEAVE-IN SERUMExtraordinary ultra-light serum that seals cuticles and helps to prolong colour intensity and shine Protects hair from aggressive external agents such as heat sources and sunlight Contains UV filter Perfect for pre-styling on wet hair or as finishing on dry hair150ml bottle

SHAMPOOGently cleanses maintaining highlight intensity and shine day after day Eliminates alkaline residue from colour treatment and seals the cuticles500-1500 ml bottle

MASKRegenerates and intensely nourishes coloured hairHelps to prolong highlight intensity and keep hair shiny and soft500 - 1000 ml jar

An elixir of life at theheart of the formula

Goji BerriesOriginal from Tibet these

berries are consideredto be an elixir of life

Rich in vitamins sugarsminerals and proteinsthey help slow downoxidation to prolong

colour intensity

Colour still fresh

after month

Enhanced shine

+ 4 after just

one treatment

After 12 washes colour maintains over 85 of its intensity Average value calculated on results of instrumental test conducted on Yellow Color Permanent shades 5 and 8 with Yellow Color Care full treatmentInstrumental test conducted on Yellow Color Permanent shade 766 with Yellow Color Care full treatment compared to basic shampoo and conditioner treatment

Smart Education

Salon services

Available for download on the website

NUTRITIVE

NUTRITIVE

An explosionfor dry hair

MASKAN AMAZING BOMB EVEN FOR THE DRIEST HAIR

IN JUST A FEW MINUTES ITS RICH TEXTURE PROVIDES AN EXPLOSION OF NOURISHMENT

SOFTNESS AND SHINE

JAR 5001000 ML

SHAMPOOCLEANSES GENTLY NOURISHING

THE HAIR DAY AFTER DAY

BOTTLE 5001500 ML

LEAVE-IN CONDITIONERLIGHT LEAVE-IN CONDITIONER IDEAL FOR DETANGLING EVEN THE DRIEST HAIR FOR

LONG-LASTING MOISTURE

TUBE 250 ML

OILA PRECIOUS SERUM FULL OF NOURISHMENT AND SHINE

THAT CREATES A BARRIER ON THE HAIR PROTECTING

IT FROM HUMIDITY AND GIVING YOU EXTRAORDINARILY

NOURISHED AND SHINY HAIR

BOTTLE 125 ML

PRODUCT RANGE

Coconut OilAN OIL HIGHLY VALUED IN

BEAUTY TREATMENTS FOR ITS NOURISHING AND REGENERATING POWERS

THE PRESENCE OF EMOLLIENTSAND VITAMIN E MAKE IT PERFECT

FOR PROVIDING DEEP NOURISHMENTTO THE HAIR FIBER

Argan OilRENOWNED THE WORLD

OVER FOR ITS REVITALIZING PROPERTIES THIS OIL RICH IN OMEGA 3 OMEGA 6 AND VITAMIN E RESTORES THE HAIRrsquoS VITALITY

AND SILKINESS

A POWERFUL cocktail of nutrients

Incrediblysoft hair

+51AFTER JUST ONETREATMENT

+78ON DRY HAIR

+43ON WET HAIR

x 3

Visiblyimproved

brushability

Increasedshine

INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR COMPARING THE FULL YELLOW NUTRITIVE SERVICE WITH AN ORDINARY SHAMPOO INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR TREATED WITH YELLOW NUTRITIVE (SHAMPOO+MASK+LEAVE-IN CONDITIONER) COMPARED WITH UNTREATED HAIR COMPARED WITH HAIR NOT TREATED WITH YELLOW NUTRITIVE

REPAIR

The perfect energy boost for hair

REPAIR

REPAIR

YELLOWrsquoS NEW LINE FOR DAMAGED AND VERY DAMAGED HAIR IS PERFECT FOR

IN DEPTH REPAIR

PROTECTION DURING TECHNICAL SERVICES

PERSONALIZED CARE TREATMENTS

12

3

ENERGY DIRECTLY FROM nature

THANKS TO THEIR LOW MOLECULAR WEIGHT THEY PENETRATE DEEP INTO THE LAYERS OF THE HAIR FIBER AND INTERACT WITH THE KERATIN IN YOUR HAIR TO CREATE NEW BONDS

WITH FATTY ACIDS THAT WORK ON THE LIPID STRUCTURE TO PROVIDE NUTRITION

AND SEAL THE CUTICLE

Cocoa Butter

Almond Proteins

THIS HIGH-PERFORMING COMBINATION PROVIDES STRENGTH VITALITY AND PROTECTION TO YOUR HAIR

Internal restructuring

External repair

PRODUCT RANGE

86 STRONGER HAIR AFTER THE FIRST TREATMENT

SHAMPOO THE FIRST STEP TOWARDS HAVING

STRONG AND FLEXIBLE HAIRAS IT CLEANSES GENTLY IT GIVES YOUR

HAIR A HEALTHY AND VITAL LOOK

FOR SALON AND AT HOME USE

5001500 ML BOTTLE

ADAPTS TO BOTH ALKALINE AND ACIDIC ENVIRONMENTS

TO PROTECT YOUR HAIR DURING TECHNICAL SERVICES AND FOR

PERSONALIZED CARE TREATMENTS

HERE IS HOW

CONDITIONERVERSATILE PLIABLE TEXTURE CREAM WITH

MULTIUSE BENEFITS USE IT AS A RINSE PERFECT FOR THIN HAIR THAT NEEDS REPAIR

WITHOUT BEING WEIGHED DOWN USE IT AS A LEAVE-IN EXCELLENT FOR NORMAL ANDOR

THICK HAIR THAT NEEDS REPAIR OVER 24 HOURS

FOR SALON AND AT HOME USE

500 ML BOTTLE

MASKSUBSTANTIAL FORMULA FOR IN DEPTH REPAIR FROM INSIDE OUT REPAIRS THE FIBRE AND SEALS THE CUTICLE YOUR HAIR LOOKS VITAL EASIER TO UNTANGLE AND LUMINOUS

FOR SALON AND AT HOME USE

5001000 ML JAR

BOND HEROSUPER CONCENTRATED BOOSTER WITH ACTIVE INGREDIENTS FORA DEEP RECONSTRUCTION OF DAMAGED HAIR

FOR SALON USE ONLY

100 ML BOTTLE

Eg 5 ml BOND HERO + 30 ml MASK

16MIXING RATIO

Eg 10 ml BOND HERO + 60 ml YELLOW COLOuR

BLEACHING

COLOURING

SMOOTHING

Personalization AND Protection

INTENSE RECONSTRUCTION

COLOUR PROTECTION

NOURISHMENT

PERFECTLY SMOOTH HAIR WITH NO FRIZZ

16MIXING RATIO

IDEAL FOR COOL BLONDESBLEACHED WHITE OR

GREY HAIR

SILVER

hellipProvide the cool tonesthat your clients are looking for

Nature IS OUR SECRET laquodouble weaponraquo AGAINST BRASSY UNDERTONES

Accedilaiacute BerriesTHIS SUPERFOOD WITH AN INTENSE PURPLE COLORA COMPLEMENTARY COLOR OF YELLOW TONES ACTSMORE INTERNALLY ON THE CAUSES LEADING TO HAIRYELLOWING

Rose of JerichoUSED IN HOUSES TO FIGHT UNPLEASANT ODORS AND SMOKE

FOR HAIR IT CREATES AN EXTERNAL SHIELDTO PROTECT FROM YELLOWING CAUSED

BY DAILY POLLUTION

3 products FOR ICY RESULTS

SHAMPOOWHILE IT CLEANSES ITS VIOLET PIGMENTREMOVES THE YELLOWORANGE TONESRESTORING THE DESIRED COLOUR TO THE

HAIR USE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

CONDITIONERIT GIVES EXTREME SOFTNESS TO THE HAIR WHILEITS VIOLET PIGMENT REMOVES THE YELLOWORANGE TONES RESTORING THE DESIRED COLOURUSE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

PURE SILVER

ULTRA CONCENTRATED VIOLETASH PIGMENT THAT PERFECTLY NEUTRALIZESTHE MOST RESISTANT BRASSY TONES USE DURING SALON SERVICES FOR CUSTOMIZED RESULTS

LETrsquoS DISCOVERhellip

FOR SALON USE ONLY

100 ML BOTTLE

IMPROVE AND CUSTOMIZE CARE SERVICES

MIXING RATIO 110 1 ML PURE SILVER + 10 ML SHAMPOOCONDITIONERMASKS

gt

gtgtgtgt

INTENSENEUTRALIZATION

COLORPROTECTION

INTENSERECONSTRUCTION

NOURISHMENT

PERFECTLY SMOOTHHAIR WITH NO FRIZZ

PURESILVER

TONING CARE SERVICE

ENRICHED TECHNICAL SERVICES

MIXING RATIO8 ML PURE SILVER + 60 ML COLOUR

COLOURING

PURESILVER

TONING COLOR

SERVICE

MIXING RATIO 1106 ML PURE SILVER + 60 ML SMOOTHING MOUSSE

SMOOTHING

Pure Silver WIDENS SALON SERVICES

EASY LONG

VOGUEIT 2018

There is a dream called long hair

32 OF WOMEN

ARE CONSTANTLY HUNTING FOR PRODUCTS THAT STIMULATEGROWTH

MANY WOMEN HAVE THE FEELING

THAT THEIR HAIR STOPS

GROWING AT A CERTAIN POINT

HELPIt just wonrsquot grow

any more than thisrdquo

ldquo

FROM ALFAPARF GROUP RESEARCH

COMES A NEW INNOVATIVE LINE DEDICATED TO HELPING YOURCUSTOMERS

EASY LONG

Having the long hair of your dreams has never been easier

A natural secret THATCOMES FROM THE SEA

Tahitian SeaweedFROM THE POLYNESIAN SEA AN ACTIVE

INGREDIENT RICH IN MINERALS VITAMINS CAROTENOIDS PROTEINS

AND POLYUNSATURATED FATTY ACIDS

OUR TAHITIAN ALGAE IS CULTIVATED IN CLOSED PHOTOBIOREACTORS

- IN CONTROLLED AND STABLE CONDITIONS

- IN AN ENVIRONMENTALLY FRIENDLY WAY

MULTI-ACTION total success

Tested Results

UP TO 44MORE GROWTH

IN 4 WEEKS

From the folliclehellipTAHITIAN ALGAE STIMULATES

LOCALISED CELL MULTIPLICATION IN THE FOLLICLE REGION

PROMOTING FASTER HAIR GROWTH

hellipto the endsTHE ALGAE HELPSTO MAKE

YOUR HAIRMOREVIBRANT AND

DENSE WITH ASTRONGERAPPEARANCE

A VERY SMALL LINE FOR

very long hair

THE SIZES ALLOW UP TO 2 MONTHS OF TREATMENT

SHAMPOO

IT GENTLYCLEANSES

AND STARTS ACTING

ON THE FOLLICLE

500 ML BOTTLE

TONICIT ACTIVATES THE

FOLLICLE AND CREATES OPTIMAL CONDITIONS FOR

FASTER HAIR GROWTH

USE IT EVERY DAY FORMAXIMUM

EFFECTIVENESS125 ML BOTTLE

CONDITIONER

IT WORKS TO STRENGTHEN AND

NOURISH LENGTHS

AND ENDS FOR THE HAIR WELL-

BEING

500 ML BOTTLE

STAR

INTENSIVE SHINE SERUM LEAVE-IN SHINE INFUSION

INSTANT SHINE TO EVERY WOMENrsquoS HAIR

THE SECRETS OF

PEARL POWDER

Rich in vitamins minerals andamino acids this ancient extract

stimulates the formation of keratin helping to restore damaged areas

ARGAN OIL

A valuable plant extractthat smooths the surface

of the hair making itshiny and vibrant

ALOETRIX

An exclusive complexcontaining Aloe Vera

Wheat Germ and UV Filterfor soft and silky hair

STYLE

Hair that always looks good with style and energy

MATTE PASTE ndash SHINE WAX ndash GEL ndashSTRONG HAIRSPRAY ndash EXTRA STRONG HAIRSPRAY ndash CURL amp MOLD ACTIVATOR

STYLE

An incredibly complete formula

with an energy source directly from nature

Green CoffeeItrsquos a fantastic natural ally for our hairrsquos vitality thanks to its energizing andprotective properties Its oil rich in Omega 6 fatty acids and Vitamin Ehelps to protect the hair from dehydration preventing itsimpoverishment

AloetrixAn extraordinary complex containing

Aloe Vera and Wheat Proteins that helpsmake the hair soft and silky

COSMETICEFFECT OF HAIR

+135

HYDRATION

Enhanced

Average value measured after five treatments with Yellow Style products After rinsing hair combability is improved Instrumental test conducted on Yellow Style Curl amp Mold Activator

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 13: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

APPLICATION TESTS ON MODELS AFTER 12 SHAMPOOS YELLOW COLOR KEEPS UP TO 80 OF COLOR INTENSITY MORE THAN THE MAIN COMPETITOR INSTRUMENTAL TEST ON OUR RED SHADE 566 HAIR TREATED WITH YELLOW COLOR GAINS UP TO +106 MORE SHINE THAN THE MAIN COMPETITOR INSTRUMENTAL TEST ON RED SHADE 566

IMPROVED COMBABILITY MEASURED ON DAMAGED HAIR AFTER 3 TREATMENTS WITH YELLOW 566

OUR performance

COMBABILITY THAT IMPROVES PROGRESSIVELY AFTER EACH

COLOR TREATMENT

OUR shades

BrownsWHAT IS MORE CHIC THAN A BEAUTIFUL BRUNETTE

ALL OUR SHADES FROM THE WARMESTAND VELVETY HIGHLIGHTS

TO THE COOLEST AND ASHY ONES

SERIES SAND middot BROWNS middot ICED BROWNS middot CHOCOLATECOMPLETELY NEW 832637737

Rich NaturalsABSOLUTELY PERFECT FOR COVERING WHITEGREY HAIR INCREDIBLY RICH

AND VIBRANT WHEN USED ALONE

ALL THE VERSATILITY THAT HAIR STYLISTS NEEDIN OUR NEW RICH NATURALS SERIES

Rich Cool NaturalsAN EXCELLENT BALANCE OF COLORS ALL WITH BLUE BASE GIVING SHADES AN ICY POWER FOR ULTRA-NATURAL AND SUPER-COOL RESULTS WITH A

DEEP SOUL

4 COOL - 5 COOL - 6 COOL - 7 COOL - 8 COOL - 9 COOL

BlondesSOME WANT IT GOLDEN SOME WANT IT ABSOLUTELY COOL

THE WORLD OF BLONDES IS DEFINITELY THE MOST CONTROVERSIALTO PLEASE ALL YOUR CLIENTS WE HAVE SELECTED OUR MOST BEAUTIFUL SHADES

FROM WARM HONEY TO GOLDEN AND BEIGE

SERIES GOLD middot BEIGECOMPLETELY NEW 813

Energy seriesA REALLY SPECIAL SERIES THAT COMBINES ALL THE ENERGY OF

THE LIGHTENING POWER WITH A NEUTRALISING EFFECTIDEAL TO RESOLVE THE MOST DIFFICULT SITUATIONS

COMPLETELY NEW 1121

CoolsNO MORE COPPER AND YELLOW HIGHLIGHTS IN THE HAIR

OUR COOL SHADES - WITH DIFFERENT INTENSITY ndash MEANINGTO SAY GOODBYE TO UNWANTED RESIDUES

AND CAN VERY SIMPLY GET EXTRA NATURAL RESULTS

SERIES ASH middot INTENSE ASH middot PEARL middot BLUE BLACKCOMPLETELY NEW 91101611711

RedsWHETHER ITrsquoS A LIFE CHOICE OR AN IMPULSIVE DESIRE

THE IMPORTANCE IS THERE ARE NO LIMITS

ALL OUR INCREDIBLE REDSTODAY EVEN HOTTER AND MORE ORIGINAL

SERIES REDS middot SUPER REDS middotPURPLE REDS middot

COPPER middot MAHOGANY COMPLETELY NEW 466S566S666S526626

TONE-ON-TONECREATOR

The revolution oftone-on-tone colour

Tone-on-tone COLOUR

Tone-on-Tone Creator

A SMART ADDITIVE THATWHEN ADDED TO YELLOW PERMANENT COLOUR

ACTS BY TARGETING THE ALKALINITY OF THE COLOUR CREAM

REDUCING ITS PH LEVEL AND TRANSFORMING IT INTO A TRUE

TONE-ON-TONE COLOURIT ALSO CARRIES OUT A

REMINERALIZING ACTION

THE SECRET gentleness AT THE CORE OF THE formula

Italian Citrus FruitsPERFECTLY BALANCED IN THE FORMULA

THE EXCLUSIVE COMPLEX OF ALPHA HYDROXYACIDS CONTAINED AT THE HEART OF THE

BEST ITALIAN CITRUS FRUITS REDUCESSIGNIFICANTLY THE PH LEVEL OF THE COLOUR

IN THIS WAY THE CUTICLES REMAIN MORECLOSED AND PRESERVE THE EXTERNAL

STRUCTURE OF THE HAIR

CristalsMINERAL GEMS WHICH PROVIDE THE HAIR WITH A STRONG RECHARGE OF

MINERALS

Shake the bottleto free its magic

INSTRUMENTAL TESTS MADE ON HAIR TREATED WITH YELLOW COLOR 71 + TONE-ON-TONE CREATOR COMPARED TO THE SAME SHADE OF MARKET COMPETITORSINSTRUMENTAL TESTS MADE ON YELLOW COLOR 71 + TONE-ON-TONE CREATOR COMPARED TO NON TREATED HAIR

Very easy TO USE

WHEN COLORING NATURAL HAIR ADD YELLOW TONE-ON-TONE CREATOR IN AN EQUAL QUANTITY TO HALF THE QUANTITY OF THE COLOR(IE 50 ML YELLOW COLOR + 100 ML YELLOW PEROXIDE 5 VOL + 25 ML YELLOW TONE-ON-TONE CREATOR) TO AVOID ALTERING THE NATURAL BASE 1000 ML AND 120 ML FOR BRAZIL ARGENTINA COLOMBIA CHILE AND PERUgrave

+ +

COLOUR PEROXIDE 5 VOL1000 ML

TONE-ON-TONE CREATOR100 ML

101

12 PEROXIDE WITH 5 VOLUMES PERFECT TO DEVELOP THE COLOUR AND ENSURE AN

EXCELLENT NEUTRALIZATION

bull MIXING RATIOCOLOUR ndash PEROXIDE gt 12

bull MIXING RATIOCOLOUR ndash TONE-ON-TONE CREATOR gt 101

EXAMPLE 50 ML YELLOW COLOUR + 100 ML YELLOW PEROXIDE + 5 ML YELLOW TONE-ON-TONE CREATOR

Many benefits COMPARED TO A TRADITIONAL tone-on-tone

bull 1 product only = 74 colour optionsbull ZERO STOCK LESS COST FOR STOCK

bull WIDER RANGE A HIGHER NUMBER OF COLOURS THAN THE AVERAGE OF TONE-ON-TONE COLOURS ON THE MARKET

bull CONSISTENCY OF TONE WHEN YOU HAVE TO MATCHTHE COLOR SAME COLOUR CHART

bull Higher concentration of colouring dyesIN YELLOW COLOUR

bull NEUTRALIZATION UP TO 3 TIMES BETTER

bull 100 GRAY HAIR COVERAGE

bull PH significantly lowerTHAN MANY OTHER TONE-ON-TONE COLOURS ON THE MARKET

bull AMPLIFIED COSMETICITY

VS A NORMAL TONE-ON-TONE INSTRUMENTAL TEST MADE ON THE SHADES 71 AND 1021 COMPARING YELLOW COLOR + TONE-ON-TONE CREATOR WITH THE SAME SHADES OF THE MARKET COMPETITORS APPLICATION TESTS ON MODEL INSTRUMENTAL TEST MADE ON SHADES 71 AND 1021

make the ordinaryextraordinary

BLEACH

QuinoaSUPERFOOD RICH IN ESSENTIAL AMINO ACIDS

AND CATIONIC AMINO ACIDS WHICH HAVE

AFFINITY TO THE STRUCTURE OF THE HAIR

HELPSTO PRESERVE THE KERATIN CHAINS AND

TO PROTECT THE HAIR FIBER

AloetrixHELPS COSMETICALLY TREATED

HAIR FEEL SMOOTH AND SILKY

7 LEVELBLUE NON-VOLATILE POWDER ENRICHED WITH SPECIAL PIGMENTS

IDEAL FOR COUNTERACTING UNWANTED YELLOWORANGE TONES

RECOMMENDED FOR APPLICATION ON SCALP

PERFECT FOR USE AS A COLOUR-REMOVAL WASH AND FOR TOTAL

DECOLOURING

9 LEVELEXTREME BLEACHING FOR THE MOST DETERMINED BLONDES

WHITE NON-VOLATILE POWDER FOR BETTER VISIBILITY OF THE

BLEACHING BASE

Using our bleaching powder

THE product range

12 X 20 g SACHET BOXIDEAL QUANTITY FOR PARTIALBLEACHING JOBS

BLEACHINGPOWDER7 LEVELS

500 g CANISTER

BLEACHINGPOWDER9 LEVELS

500 g CANISTER

12 X 50 g SACHET BOXIDEAL QUANTITY FOR BLEACHINGTREATMENTS ON MEDIUM-LENGTH HAIR

LISS

Keratin SmoothingTreatment

PROGRESSIVE SMOOTHING TREATMENT MOUSSE

SMOOTH AND TAMED HAIR WITH NO FRIZZY EFFECT UP TO 2-3 MONTHS

1

2

4

3FOR ALL HAIR TYPES

HANDY DISPENSER FOR QUICK AND EASY APPLICATION

COMPLETELY SAFE FOR THE PROFESSIONAL AND THE CLIENT

DEPENDING ON THE HAIR TYPE

MAXIMUM PERFORMANCE IN A CONVENIENT kitA MOUSSE FORMULA

READY TO BE USED FOR INSTANT AND EASY APPLICATION

ON HAIR

FROM 2 TO 3 APPLICATIONS DEPENDING ON THE HAIR TYPE

STEP 1SHAMPOOCLEANSES AND DETANGLES THE HAIR PERFECTLY HELPS OPEN UP THE CUTICLES TO BETTER PREPARE THE HAIR FOR THE STRAIGHTENING TREATMENT

60 ML BOTTLE

STEP 3MASKNOURISHES THE HAIR INTENSELY LEAVING IT NATURALLY SOFT AND SILKY

75 ML TUBE

STEP 2SMOOTHING MOUSSETEMPORARILY RESHAPES THE ARRANGEMENT OF THE KERATIN CHAINS WITHOUT BREAKING THE DISULFIDE BONDS ALLOWING THE HAIR TO GRADUALLY TAKE ON THE SMOOTH SHAPE

150 ML BOTTLE

THE ingredients OF PERFECT LONG-LASTING SMOOTHNESS

GlyoxylicAcid

A STRAIGHTENING ACTIVE INGREDIENT THAT DOES NOT BREAK THE KERATIN

FIBERS BUT RESHAPES THEM GIVING THE HAIR A SMOOTH APPEARANCE WITH A

SEMI-PERMANENT EFFECT

KeraNutritiveComplex

A UNIQUE COMPLEX CONTAINING 3 ACTIVE INGREDIENTS THAT TAKE

CARE OF THE COSMETIC HAIR

KeratinHELPS TO KEEP THE HAIR FIBER AGILE AND PROTECTED FROM EXTERNAL STRESSES

Murumuru Butter and Babassu OilAN EXTRAORDINARY BLEND THAT NOURISHES DEEP DOWN AND BRIGHTENS THE HAIR HELPING TO REDUCE FRIZZ

AloetrixAN EXCLUSIVE COMPLEX CONTAINING ALOE VERA WHEAT GERM AND UV FILTER FOR SOFT AND SILKY HAIR

PROTEIN THAT REPRESENTS ABOUT 90 OF THE HAIR STRUCTURE

1 KIT 2 methods OF APPLICATION

SMART EDUCATION

Available for download on the website

Step-by-step brochureA PRACTICAL TOOL TO GUIDE YOU DURING THE SERVICES Step-by-step video tutorial

SIMPLE AND CLEAR TO INTRODUCE THE TWO TREATMENT METHODS

AVAILABLE ON OUR YOUTUBE YELLOW PROFESSIONAL CHANNEL

CARE portfolio

NUTRITIVELISS

STAR

COLOR CARE

REPAIR SILVER

EASY LONG

LISS

LISS

Frizzrsquos enemyYour new best friendTHE NEW LINE YELLOW LISS IS DEDICATED

TO FRIZZY AND UNMANAGEABLE HAIRTHAT NEEDS EXTRA HELP TO ACHIEVE

PERFECT LONG-LASTING SMOOTHNESS EVEN IN EXTREME CONDITIONS

IDEAL FOR WAVYNATURALLY STRAIGHT

OR CHEMICALLY STRAIGHTENED HAIR

SHAMPOOITS FORMULA GENTLY CLEANSES

AND TAMES EVEN THE MOSTUNRULY HAIR

500 ML BOTTLE

MASKA CONCENTRATE OF ACTIVE INGREDIENTS WITH

SMOOTHING AND TAMING PROPERTIESWHICH VERY FRIZZY AND REBELLIOUS HAIR WILL NOT

BE ABLE TO RESIST TOITS DENSE TEXTURE EMBRACES AND DEEPLY

NOURISHES THE HAIR FIBER

500 ML JAR

MULTI-BENEFITTHE PRODUCT YOUR HAIR CAN NO LONGER DO WITHOUT

A LIGHTWEIGHT LEAVE-IN SERUM WHICH GIVES THE HAIR 10 BENEFITS IN A SINGLE PRODUCT THERMAL PROTECTION ANTI-FRIZZ ANTI-HUMIDITY DETANGLING ACTION UV PROTECTION TAMING EFFECT ANTI-STATIC EFFECT PREVENTS SPLIT ENDS HELPS TO SEAL

THE CUTICLE AND GIVES SHINE

150 ML BOTTLE

hellipFOR TRULY spectacular hair

CONDITIONERA VALUABLE TOOL TO TAME FRIZZY

AND REBELLIOUS HAIRITS DELICATE TEXTURE SOFTENS AND

SMOOTHENS THE SURFACE OF THE HAIRWITHOUT WEIGHING IT DOWN

SUITABLE FOR DAILY USE

500 ML BOTTLE

Perfectly smooth hair IN JUST A FEW SIMPLE STEPS

OUR recipe

Keratin-HTHIGH TECHNOLOGY KERATIN ENHANCED IN LABORATORYFOR THE SMART SIMULATION OF THE HAIRrsquoS NATURALKERATIN AND ABLE TO INTERCEPT THE MOST DAMAGEDAREAS AND REPAIR THEM FOR HAIR THAT APPEARS HEALTHYAND WITHOUT IMPERFECTIONS

Amaranth OilESPECIALLY RICH IN EMOLLIENTS PROTEINS MINERAL SALTS AND VITAMIN E THIS OIL BESIDES PROVIDING DEEP NOURISHMENT COATS THE HAIR IN A THIN BUT STRONGBARRIER THAT HINDERS THE PENETRATION OF HUMIDITY INSIDE THE HAIR STEM FOR LONG-LASTING PROTECTION

RESULT

hellipFOR complete control OF UNRULY HAIR

Say goodbye to frizzy

hair Drastic reductionin volume

FROM THE VERYFIRST TREATMENT

Perfectlymanageable

hair

UP TO

4 daysEVEN IN

CONDITIONS OF EXTREME HUMIDITY

(70-80) -42IN VOLUME AS COMPAREDTO A BASIC TREATMENT

WHEN USED REGULARLYIT CREATES

longer lastingsmoothness

and silkiness

FROM VERY FIRST USE THE YELLOW LISS TREATMENT (SHAMPOO+MASK+MULTI-BENEFIT) REDUCES FRIZZ BY 75 AS COMPARED TO USING AN ORDINARY SHAMPOO AFTER 4 DAYS THERE IS STILL 42 LESS FRIZZINSTRUMENTAL TESTS CONDUCTED AT 22-25degC WITH RELATIVE HUMIDITY (RH) OF 70-80 THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) AS COMPARED TO AN ORDINARY SHAMPOO VISIBLY REDUCES UNWANTED VOLUME TREATMENT AFTER TREATMENT THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) MAKES THE HAIR SMOOTHER AND EASIER TO MANAGE OVER TIME

COLOR CARE

COLOR CARE

Specially designed to enhanceand preserve intensity and vibrancy

of hair colour over time

Maximum performancewith only 3 products

LEAVE-IN SERUMExtraordinary ultra-light serum that seals cuticles and helps to prolong colour intensity and shine Protects hair from aggressive external agents such as heat sources and sunlight Contains UV filter Perfect for pre-styling on wet hair or as finishing on dry hair150ml bottle

SHAMPOOGently cleanses maintaining highlight intensity and shine day after day Eliminates alkaline residue from colour treatment and seals the cuticles500-1500 ml bottle

MASKRegenerates and intensely nourishes coloured hairHelps to prolong highlight intensity and keep hair shiny and soft500 - 1000 ml jar

An elixir of life at theheart of the formula

Goji BerriesOriginal from Tibet these

berries are consideredto be an elixir of life

Rich in vitamins sugarsminerals and proteinsthey help slow downoxidation to prolong

colour intensity

Colour still fresh

after month

Enhanced shine

+ 4 after just

one treatment

After 12 washes colour maintains over 85 of its intensity Average value calculated on results of instrumental test conducted on Yellow Color Permanent shades 5 and 8 with Yellow Color Care full treatmentInstrumental test conducted on Yellow Color Permanent shade 766 with Yellow Color Care full treatment compared to basic shampoo and conditioner treatment

Smart Education

Salon services

Available for download on the website

NUTRITIVE

NUTRITIVE

An explosionfor dry hair

MASKAN AMAZING BOMB EVEN FOR THE DRIEST HAIR

IN JUST A FEW MINUTES ITS RICH TEXTURE PROVIDES AN EXPLOSION OF NOURISHMENT

SOFTNESS AND SHINE

JAR 5001000 ML

SHAMPOOCLEANSES GENTLY NOURISHING

THE HAIR DAY AFTER DAY

BOTTLE 5001500 ML

LEAVE-IN CONDITIONERLIGHT LEAVE-IN CONDITIONER IDEAL FOR DETANGLING EVEN THE DRIEST HAIR FOR

LONG-LASTING MOISTURE

TUBE 250 ML

OILA PRECIOUS SERUM FULL OF NOURISHMENT AND SHINE

THAT CREATES A BARRIER ON THE HAIR PROTECTING

IT FROM HUMIDITY AND GIVING YOU EXTRAORDINARILY

NOURISHED AND SHINY HAIR

BOTTLE 125 ML

PRODUCT RANGE

Coconut OilAN OIL HIGHLY VALUED IN

BEAUTY TREATMENTS FOR ITS NOURISHING AND REGENERATING POWERS

THE PRESENCE OF EMOLLIENTSAND VITAMIN E MAKE IT PERFECT

FOR PROVIDING DEEP NOURISHMENTTO THE HAIR FIBER

Argan OilRENOWNED THE WORLD

OVER FOR ITS REVITALIZING PROPERTIES THIS OIL RICH IN OMEGA 3 OMEGA 6 AND VITAMIN E RESTORES THE HAIRrsquoS VITALITY

AND SILKINESS

A POWERFUL cocktail of nutrients

Incrediblysoft hair

+51AFTER JUST ONETREATMENT

+78ON DRY HAIR

+43ON WET HAIR

x 3

Visiblyimproved

brushability

Increasedshine

INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR COMPARING THE FULL YELLOW NUTRITIVE SERVICE WITH AN ORDINARY SHAMPOO INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR TREATED WITH YELLOW NUTRITIVE (SHAMPOO+MASK+LEAVE-IN CONDITIONER) COMPARED WITH UNTREATED HAIR COMPARED WITH HAIR NOT TREATED WITH YELLOW NUTRITIVE

REPAIR

The perfect energy boost for hair

REPAIR

REPAIR

YELLOWrsquoS NEW LINE FOR DAMAGED AND VERY DAMAGED HAIR IS PERFECT FOR

IN DEPTH REPAIR

PROTECTION DURING TECHNICAL SERVICES

PERSONALIZED CARE TREATMENTS

12

3

ENERGY DIRECTLY FROM nature

THANKS TO THEIR LOW MOLECULAR WEIGHT THEY PENETRATE DEEP INTO THE LAYERS OF THE HAIR FIBER AND INTERACT WITH THE KERATIN IN YOUR HAIR TO CREATE NEW BONDS

WITH FATTY ACIDS THAT WORK ON THE LIPID STRUCTURE TO PROVIDE NUTRITION

AND SEAL THE CUTICLE

Cocoa Butter

Almond Proteins

THIS HIGH-PERFORMING COMBINATION PROVIDES STRENGTH VITALITY AND PROTECTION TO YOUR HAIR

Internal restructuring

External repair

PRODUCT RANGE

86 STRONGER HAIR AFTER THE FIRST TREATMENT

SHAMPOO THE FIRST STEP TOWARDS HAVING

STRONG AND FLEXIBLE HAIRAS IT CLEANSES GENTLY IT GIVES YOUR

HAIR A HEALTHY AND VITAL LOOK

FOR SALON AND AT HOME USE

5001500 ML BOTTLE

ADAPTS TO BOTH ALKALINE AND ACIDIC ENVIRONMENTS

TO PROTECT YOUR HAIR DURING TECHNICAL SERVICES AND FOR

PERSONALIZED CARE TREATMENTS

HERE IS HOW

CONDITIONERVERSATILE PLIABLE TEXTURE CREAM WITH

MULTIUSE BENEFITS USE IT AS A RINSE PERFECT FOR THIN HAIR THAT NEEDS REPAIR

WITHOUT BEING WEIGHED DOWN USE IT AS A LEAVE-IN EXCELLENT FOR NORMAL ANDOR

THICK HAIR THAT NEEDS REPAIR OVER 24 HOURS

FOR SALON AND AT HOME USE

500 ML BOTTLE

MASKSUBSTANTIAL FORMULA FOR IN DEPTH REPAIR FROM INSIDE OUT REPAIRS THE FIBRE AND SEALS THE CUTICLE YOUR HAIR LOOKS VITAL EASIER TO UNTANGLE AND LUMINOUS

FOR SALON AND AT HOME USE

5001000 ML JAR

BOND HEROSUPER CONCENTRATED BOOSTER WITH ACTIVE INGREDIENTS FORA DEEP RECONSTRUCTION OF DAMAGED HAIR

FOR SALON USE ONLY

100 ML BOTTLE

Eg 5 ml BOND HERO + 30 ml MASK

16MIXING RATIO

Eg 10 ml BOND HERO + 60 ml YELLOW COLOuR

BLEACHING

COLOURING

SMOOTHING

Personalization AND Protection

INTENSE RECONSTRUCTION

COLOUR PROTECTION

NOURISHMENT

PERFECTLY SMOOTH HAIR WITH NO FRIZZ

16MIXING RATIO

IDEAL FOR COOL BLONDESBLEACHED WHITE OR

GREY HAIR

SILVER

hellipProvide the cool tonesthat your clients are looking for

Nature IS OUR SECRET laquodouble weaponraquo AGAINST BRASSY UNDERTONES

Accedilaiacute BerriesTHIS SUPERFOOD WITH AN INTENSE PURPLE COLORA COMPLEMENTARY COLOR OF YELLOW TONES ACTSMORE INTERNALLY ON THE CAUSES LEADING TO HAIRYELLOWING

Rose of JerichoUSED IN HOUSES TO FIGHT UNPLEASANT ODORS AND SMOKE

FOR HAIR IT CREATES AN EXTERNAL SHIELDTO PROTECT FROM YELLOWING CAUSED

BY DAILY POLLUTION

3 products FOR ICY RESULTS

SHAMPOOWHILE IT CLEANSES ITS VIOLET PIGMENTREMOVES THE YELLOWORANGE TONESRESTORING THE DESIRED COLOUR TO THE

HAIR USE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

CONDITIONERIT GIVES EXTREME SOFTNESS TO THE HAIR WHILEITS VIOLET PIGMENT REMOVES THE YELLOWORANGE TONES RESTORING THE DESIRED COLOURUSE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

PURE SILVER

ULTRA CONCENTRATED VIOLETASH PIGMENT THAT PERFECTLY NEUTRALIZESTHE MOST RESISTANT BRASSY TONES USE DURING SALON SERVICES FOR CUSTOMIZED RESULTS

LETrsquoS DISCOVERhellip

FOR SALON USE ONLY

100 ML BOTTLE

IMPROVE AND CUSTOMIZE CARE SERVICES

MIXING RATIO 110 1 ML PURE SILVER + 10 ML SHAMPOOCONDITIONERMASKS

gt

gtgtgtgt

INTENSENEUTRALIZATION

COLORPROTECTION

INTENSERECONSTRUCTION

NOURISHMENT

PERFECTLY SMOOTHHAIR WITH NO FRIZZ

PURESILVER

TONING CARE SERVICE

ENRICHED TECHNICAL SERVICES

MIXING RATIO8 ML PURE SILVER + 60 ML COLOUR

COLOURING

PURESILVER

TONING COLOR

SERVICE

MIXING RATIO 1106 ML PURE SILVER + 60 ML SMOOTHING MOUSSE

SMOOTHING

Pure Silver WIDENS SALON SERVICES

EASY LONG

VOGUEIT 2018

There is a dream called long hair

32 OF WOMEN

ARE CONSTANTLY HUNTING FOR PRODUCTS THAT STIMULATEGROWTH

MANY WOMEN HAVE THE FEELING

THAT THEIR HAIR STOPS

GROWING AT A CERTAIN POINT

HELPIt just wonrsquot grow

any more than thisrdquo

ldquo

FROM ALFAPARF GROUP RESEARCH

COMES A NEW INNOVATIVE LINE DEDICATED TO HELPING YOURCUSTOMERS

EASY LONG

Having the long hair of your dreams has never been easier

A natural secret THATCOMES FROM THE SEA

Tahitian SeaweedFROM THE POLYNESIAN SEA AN ACTIVE

INGREDIENT RICH IN MINERALS VITAMINS CAROTENOIDS PROTEINS

AND POLYUNSATURATED FATTY ACIDS

OUR TAHITIAN ALGAE IS CULTIVATED IN CLOSED PHOTOBIOREACTORS

- IN CONTROLLED AND STABLE CONDITIONS

- IN AN ENVIRONMENTALLY FRIENDLY WAY

MULTI-ACTION total success

Tested Results

UP TO 44MORE GROWTH

IN 4 WEEKS

From the folliclehellipTAHITIAN ALGAE STIMULATES

LOCALISED CELL MULTIPLICATION IN THE FOLLICLE REGION

PROMOTING FASTER HAIR GROWTH

hellipto the endsTHE ALGAE HELPSTO MAKE

YOUR HAIRMOREVIBRANT AND

DENSE WITH ASTRONGERAPPEARANCE

A VERY SMALL LINE FOR

very long hair

THE SIZES ALLOW UP TO 2 MONTHS OF TREATMENT

SHAMPOO

IT GENTLYCLEANSES

AND STARTS ACTING

ON THE FOLLICLE

500 ML BOTTLE

TONICIT ACTIVATES THE

FOLLICLE AND CREATES OPTIMAL CONDITIONS FOR

FASTER HAIR GROWTH

USE IT EVERY DAY FORMAXIMUM

EFFECTIVENESS125 ML BOTTLE

CONDITIONER

IT WORKS TO STRENGTHEN AND

NOURISH LENGTHS

AND ENDS FOR THE HAIR WELL-

BEING

500 ML BOTTLE

STAR

INTENSIVE SHINE SERUM LEAVE-IN SHINE INFUSION

INSTANT SHINE TO EVERY WOMENrsquoS HAIR

THE SECRETS OF

PEARL POWDER

Rich in vitamins minerals andamino acids this ancient extract

stimulates the formation of keratin helping to restore damaged areas

ARGAN OIL

A valuable plant extractthat smooths the surface

of the hair making itshiny and vibrant

ALOETRIX

An exclusive complexcontaining Aloe Vera

Wheat Germ and UV Filterfor soft and silky hair

STYLE

Hair that always looks good with style and energy

MATTE PASTE ndash SHINE WAX ndash GEL ndashSTRONG HAIRSPRAY ndash EXTRA STRONG HAIRSPRAY ndash CURL amp MOLD ACTIVATOR

STYLE

An incredibly complete formula

with an energy source directly from nature

Green CoffeeItrsquos a fantastic natural ally for our hairrsquos vitality thanks to its energizing andprotective properties Its oil rich in Omega 6 fatty acids and Vitamin Ehelps to protect the hair from dehydration preventing itsimpoverishment

AloetrixAn extraordinary complex containing

Aloe Vera and Wheat Proteins that helpsmake the hair soft and silky

COSMETICEFFECT OF HAIR

+135

HYDRATION

Enhanced

Average value measured after five treatments with Yellow Style products After rinsing hair combability is improved Instrumental test conducted on Yellow Style Curl amp Mold Activator

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 14: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

OUR shades

BrownsWHAT IS MORE CHIC THAN A BEAUTIFUL BRUNETTE

ALL OUR SHADES FROM THE WARMESTAND VELVETY HIGHLIGHTS

TO THE COOLEST AND ASHY ONES

SERIES SAND middot BROWNS middot ICED BROWNS middot CHOCOLATECOMPLETELY NEW 832637737

Rich NaturalsABSOLUTELY PERFECT FOR COVERING WHITEGREY HAIR INCREDIBLY RICH

AND VIBRANT WHEN USED ALONE

ALL THE VERSATILITY THAT HAIR STYLISTS NEEDIN OUR NEW RICH NATURALS SERIES

Rich Cool NaturalsAN EXCELLENT BALANCE OF COLORS ALL WITH BLUE BASE GIVING SHADES AN ICY POWER FOR ULTRA-NATURAL AND SUPER-COOL RESULTS WITH A

DEEP SOUL

4 COOL - 5 COOL - 6 COOL - 7 COOL - 8 COOL - 9 COOL

BlondesSOME WANT IT GOLDEN SOME WANT IT ABSOLUTELY COOL

THE WORLD OF BLONDES IS DEFINITELY THE MOST CONTROVERSIALTO PLEASE ALL YOUR CLIENTS WE HAVE SELECTED OUR MOST BEAUTIFUL SHADES

FROM WARM HONEY TO GOLDEN AND BEIGE

SERIES GOLD middot BEIGECOMPLETELY NEW 813

Energy seriesA REALLY SPECIAL SERIES THAT COMBINES ALL THE ENERGY OF

THE LIGHTENING POWER WITH A NEUTRALISING EFFECTIDEAL TO RESOLVE THE MOST DIFFICULT SITUATIONS

COMPLETELY NEW 1121

CoolsNO MORE COPPER AND YELLOW HIGHLIGHTS IN THE HAIR

OUR COOL SHADES - WITH DIFFERENT INTENSITY ndash MEANINGTO SAY GOODBYE TO UNWANTED RESIDUES

AND CAN VERY SIMPLY GET EXTRA NATURAL RESULTS

SERIES ASH middot INTENSE ASH middot PEARL middot BLUE BLACKCOMPLETELY NEW 91101611711

RedsWHETHER ITrsquoS A LIFE CHOICE OR AN IMPULSIVE DESIRE

THE IMPORTANCE IS THERE ARE NO LIMITS

ALL OUR INCREDIBLE REDSTODAY EVEN HOTTER AND MORE ORIGINAL

SERIES REDS middot SUPER REDS middotPURPLE REDS middot

COPPER middot MAHOGANY COMPLETELY NEW 466S566S666S526626

TONE-ON-TONECREATOR

The revolution oftone-on-tone colour

Tone-on-tone COLOUR

Tone-on-Tone Creator

A SMART ADDITIVE THATWHEN ADDED TO YELLOW PERMANENT COLOUR

ACTS BY TARGETING THE ALKALINITY OF THE COLOUR CREAM

REDUCING ITS PH LEVEL AND TRANSFORMING IT INTO A TRUE

TONE-ON-TONE COLOURIT ALSO CARRIES OUT A

REMINERALIZING ACTION

THE SECRET gentleness AT THE CORE OF THE formula

Italian Citrus FruitsPERFECTLY BALANCED IN THE FORMULA

THE EXCLUSIVE COMPLEX OF ALPHA HYDROXYACIDS CONTAINED AT THE HEART OF THE

BEST ITALIAN CITRUS FRUITS REDUCESSIGNIFICANTLY THE PH LEVEL OF THE COLOUR

IN THIS WAY THE CUTICLES REMAIN MORECLOSED AND PRESERVE THE EXTERNAL

STRUCTURE OF THE HAIR

CristalsMINERAL GEMS WHICH PROVIDE THE HAIR WITH A STRONG RECHARGE OF

MINERALS

Shake the bottleto free its magic

INSTRUMENTAL TESTS MADE ON HAIR TREATED WITH YELLOW COLOR 71 + TONE-ON-TONE CREATOR COMPARED TO THE SAME SHADE OF MARKET COMPETITORSINSTRUMENTAL TESTS MADE ON YELLOW COLOR 71 + TONE-ON-TONE CREATOR COMPARED TO NON TREATED HAIR

Very easy TO USE

WHEN COLORING NATURAL HAIR ADD YELLOW TONE-ON-TONE CREATOR IN AN EQUAL QUANTITY TO HALF THE QUANTITY OF THE COLOR(IE 50 ML YELLOW COLOR + 100 ML YELLOW PEROXIDE 5 VOL + 25 ML YELLOW TONE-ON-TONE CREATOR) TO AVOID ALTERING THE NATURAL BASE 1000 ML AND 120 ML FOR BRAZIL ARGENTINA COLOMBIA CHILE AND PERUgrave

+ +

COLOUR PEROXIDE 5 VOL1000 ML

TONE-ON-TONE CREATOR100 ML

101

12 PEROXIDE WITH 5 VOLUMES PERFECT TO DEVELOP THE COLOUR AND ENSURE AN

EXCELLENT NEUTRALIZATION

bull MIXING RATIOCOLOUR ndash PEROXIDE gt 12

bull MIXING RATIOCOLOUR ndash TONE-ON-TONE CREATOR gt 101

EXAMPLE 50 ML YELLOW COLOUR + 100 ML YELLOW PEROXIDE + 5 ML YELLOW TONE-ON-TONE CREATOR

Many benefits COMPARED TO A TRADITIONAL tone-on-tone

bull 1 product only = 74 colour optionsbull ZERO STOCK LESS COST FOR STOCK

bull WIDER RANGE A HIGHER NUMBER OF COLOURS THAN THE AVERAGE OF TONE-ON-TONE COLOURS ON THE MARKET

bull CONSISTENCY OF TONE WHEN YOU HAVE TO MATCHTHE COLOR SAME COLOUR CHART

bull Higher concentration of colouring dyesIN YELLOW COLOUR

bull NEUTRALIZATION UP TO 3 TIMES BETTER

bull 100 GRAY HAIR COVERAGE

bull PH significantly lowerTHAN MANY OTHER TONE-ON-TONE COLOURS ON THE MARKET

bull AMPLIFIED COSMETICITY

VS A NORMAL TONE-ON-TONE INSTRUMENTAL TEST MADE ON THE SHADES 71 AND 1021 COMPARING YELLOW COLOR + TONE-ON-TONE CREATOR WITH THE SAME SHADES OF THE MARKET COMPETITORS APPLICATION TESTS ON MODEL INSTRUMENTAL TEST MADE ON SHADES 71 AND 1021

make the ordinaryextraordinary

BLEACH

QuinoaSUPERFOOD RICH IN ESSENTIAL AMINO ACIDS

AND CATIONIC AMINO ACIDS WHICH HAVE

AFFINITY TO THE STRUCTURE OF THE HAIR

HELPSTO PRESERVE THE KERATIN CHAINS AND

TO PROTECT THE HAIR FIBER

AloetrixHELPS COSMETICALLY TREATED

HAIR FEEL SMOOTH AND SILKY

7 LEVELBLUE NON-VOLATILE POWDER ENRICHED WITH SPECIAL PIGMENTS

IDEAL FOR COUNTERACTING UNWANTED YELLOWORANGE TONES

RECOMMENDED FOR APPLICATION ON SCALP

PERFECT FOR USE AS A COLOUR-REMOVAL WASH AND FOR TOTAL

DECOLOURING

9 LEVELEXTREME BLEACHING FOR THE MOST DETERMINED BLONDES

WHITE NON-VOLATILE POWDER FOR BETTER VISIBILITY OF THE

BLEACHING BASE

Using our bleaching powder

THE product range

12 X 20 g SACHET BOXIDEAL QUANTITY FOR PARTIALBLEACHING JOBS

BLEACHINGPOWDER7 LEVELS

500 g CANISTER

BLEACHINGPOWDER9 LEVELS

500 g CANISTER

12 X 50 g SACHET BOXIDEAL QUANTITY FOR BLEACHINGTREATMENTS ON MEDIUM-LENGTH HAIR

LISS

Keratin SmoothingTreatment

PROGRESSIVE SMOOTHING TREATMENT MOUSSE

SMOOTH AND TAMED HAIR WITH NO FRIZZY EFFECT UP TO 2-3 MONTHS

1

2

4

3FOR ALL HAIR TYPES

HANDY DISPENSER FOR QUICK AND EASY APPLICATION

COMPLETELY SAFE FOR THE PROFESSIONAL AND THE CLIENT

DEPENDING ON THE HAIR TYPE

MAXIMUM PERFORMANCE IN A CONVENIENT kitA MOUSSE FORMULA

READY TO BE USED FOR INSTANT AND EASY APPLICATION

ON HAIR

FROM 2 TO 3 APPLICATIONS DEPENDING ON THE HAIR TYPE

STEP 1SHAMPOOCLEANSES AND DETANGLES THE HAIR PERFECTLY HELPS OPEN UP THE CUTICLES TO BETTER PREPARE THE HAIR FOR THE STRAIGHTENING TREATMENT

60 ML BOTTLE

STEP 3MASKNOURISHES THE HAIR INTENSELY LEAVING IT NATURALLY SOFT AND SILKY

75 ML TUBE

STEP 2SMOOTHING MOUSSETEMPORARILY RESHAPES THE ARRANGEMENT OF THE KERATIN CHAINS WITHOUT BREAKING THE DISULFIDE BONDS ALLOWING THE HAIR TO GRADUALLY TAKE ON THE SMOOTH SHAPE

150 ML BOTTLE

THE ingredients OF PERFECT LONG-LASTING SMOOTHNESS

GlyoxylicAcid

A STRAIGHTENING ACTIVE INGREDIENT THAT DOES NOT BREAK THE KERATIN

FIBERS BUT RESHAPES THEM GIVING THE HAIR A SMOOTH APPEARANCE WITH A

SEMI-PERMANENT EFFECT

KeraNutritiveComplex

A UNIQUE COMPLEX CONTAINING 3 ACTIVE INGREDIENTS THAT TAKE

CARE OF THE COSMETIC HAIR

KeratinHELPS TO KEEP THE HAIR FIBER AGILE AND PROTECTED FROM EXTERNAL STRESSES

Murumuru Butter and Babassu OilAN EXTRAORDINARY BLEND THAT NOURISHES DEEP DOWN AND BRIGHTENS THE HAIR HELPING TO REDUCE FRIZZ

AloetrixAN EXCLUSIVE COMPLEX CONTAINING ALOE VERA WHEAT GERM AND UV FILTER FOR SOFT AND SILKY HAIR

PROTEIN THAT REPRESENTS ABOUT 90 OF THE HAIR STRUCTURE

1 KIT 2 methods OF APPLICATION

SMART EDUCATION

Available for download on the website

Step-by-step brochureA PRACTICAL TOOL TO GUIDE YOU DURING THE SERVICES Step-by-step video tutorial

SIMPLE AND CLEAR TO INTRODUCE THE TWO TREATMENT METHODS

AVAILABLE ON OUR YOUTUBE YELLOW PROFESSIONAL CHANNEL

CARE portfolio

NUTRITIVELISS

STAR

COLOR CARE

REPAIR SILVER

EASY LONG

LISS

LISS

Frizzrsquos enemyYour new best friendTHE NEW LINE YELLOW LISS IS DEDICATED

TO FRIZZY AND UNMANAGEABLE HAIRTHAT NEEDS EXTRA HELP TO ACHIEVE

PERFECT LONG-LASTING SMOOTHNESS EVEN IN EXTREME CONDITIONS

IDEAL FOR WAVYNATURALLY STRAIGHT

OR CHEMICALLY STRAIGHTENED HAIR

SHAMPOOITS FORMULA GENTLY CLEANSES

AND TAMES EVEN THE MOSTUNRULY HAIR

500 ML BOTTLE

MASKA CONCENTRATE OF ACTIVE INGREDIENTS WITH

SMOOTHING AND TAMING PROPERTIESWHICH VERY FRIZZY AND REBELLIOUS HAIR WILL NOT

BE ABLE TO RESIST TOITS DENSE TEXTURE EMBRACES AND DEEPLY

NOURISHES THE HAIR FIBER

500 ML JAR

MULTI-BENEFITTHE PRODUCT YOUR HAIR CAN NO LONGER DO WITHOUT

A LIGHTWEIGHT LEAVE-IN SERUM WHICH GIVES THE HAIR 10 BENEFITS IN A SINGLE PRODUCT THERMAL PROTECTION ANTI-FRIZZ ANTI-HUMIDITY DETANGLING ACTION UV PROTECTION TAMING EFFECT ANTI-STATIC EFFECT PREVENTS SPLIT ENDS HELPS TO SEAL

THE CUTICLE AND GIVES SHINE

150 ML BOTTLE

hellipFOR TRULY spectacular hair

CONDITIONERA VALUABLE TOOL TO TAME FRIZZY

AND REBELLIOUS HAIRITS DELICATE TEXTURE SOFTENS AND

SMOOTHENS THE SURFACE OF THE HAIRWITHOUT WEIGHING IT DOWN

SUITABLE FOR DAILY USE

500 ML BOTTLE

Perfectly smooth hair IN JUST A FEW SIMPLE STEPS

OUR recipe

Keratin-HTHIGH TECHNOLOGY KERATIN ENHANCED IN LABORATORYFOR THE SMART SIMULATION OF THE HAIRrsquoS NATURALKERATIN AND ABLE TO INTERCEPT THE MOST DAMAGEDAREAS AND REPAIR THEM FOR HAIR THAT APPEARS HEALTHYAND WITHOUT IMPERFECTIONS

Amaranth OilESPECIALLY RICH IN EMOLLIENTS PROTEINS MINERAL SALTS AND VITAMIN E THIS OIL BESIDES PROVIDING DEEP NOURISHMENT COATS THE HAIR IN A THIN BUT STRONGBARRIER THAT HINDERS THE PENETRATION OF HUMIDITY INSIDE THE HAIR STEM FOR LONG-LASTING PROTECTION

RESULT

hellipFOR complete control OF UNRULY HAIR

Say goodbye to frizzy

hair Drastic reductionin volume

FROM THE VERYFIRST TREATMENT

Perfectlymanageable

hair

UP TO

4 daysEVEN IN

CONDITIONS OF EXTREME HUMIDITY

(70-80) -42IN VOLUME AS COMPAREDTO A BASIC TREATMENT

WHEN USED REGULARLYIT CREATES

longer lastingsmoothness

and silkiness

FROM VERY FIRST USE THE YELLOW LISS TREATMENT (SHAMPOO+MASK+MULTI-BENEFIT) REDUCES FRIZZ BY 75 AS COMPARED TO USING AN ORDINARY SHAMPOO AFTER 4 DAYS THERE IS STILL 42 LESS FRIZZINSTRUMENTAL TESTS CONDUCTED AT 22-25degC WITH RELATIVE HUMIDITY (RH) OF 70-80 THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) AS COMPARED TO AN ORDINARY SHAMPOO VISIBLY REDUCES UNWANTED VOLUME TREATMENT AFTER TREATMENT THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) MAKES THE HAIR SMOOTHER AND EASIER TO MANAGE OVER TIME

COLOR CARE

COLOR CARE

Specially designed to enhanceand preserve intensity and vibrancy

of hair colour over time

Maximum performancewith only 3 products

LEAVE-IN SERUMExtraordinary ultra-light serum that seals cuticles and helps to prolong colour intensity and shine Protects hair from aggressive external agents such as heat sources and sunlight Contains UV filter Perfect for pre-styling on wet hair or as finishing on dry hair150ml bottle

SHAMPOOGently cleanses maintaining highlight intensity and shine day after day Eliminates alkaline residue from colour treatment and seals the cuticles500-1500 ml bottle

MASKRegenerates and intensely nourishes coloured hairHelps to prolong highlight intensity and keep hair shiny and soft500 - 1000 ml jar

An elixir of life at theheart of the formula

Goji BerriesOriginal from Tibet these

berries are consideredto be an elixir of life

Rich in vitamins sugarsminerals and proteinsthey help slow downoxidation to prolong

colour intensity

Colour still fresh

after month

Enhanced shine

+ 4 after just

one treatment

After 12 washes colour maintains over 85 of its intensity Average value calculated on results of instrumental test conducted on Yellow Color Permanent shades 5 and 8 with Yellow Color Care full treatmentInstrumental test conducted on Yellow Color Permanent shade 766 with Yellow Color Care full treatment compared to basic shampoo and conditioner treatment

Smart Education

Salon services

Available for download on the website

NUTRITIVE

NUTRITIVE

An explosionfor dry hair

MASKAN AMAZING BOMB EVEN FOR THE DRIEST HAIR

IN JUST A FEW MINUTES ITS RICH TEXTURE PROVIDES AN EXPLOSION OF NOURISHMENT

SOFTNESS AND SHINE

JAR 5001000 ML

SHAMPOOCLEANSES GENTLY NOURISHING

THE HAIR DAY AFTER DAY

BOTTLE 5001500 ML

LEAVE-IN CONDITIONERLIGHT LEAVE-IN CONDITIONER IDEAL FOR DETANGLING EVEN THE DRIEST HAIR FOR

LONG-LASTING MOISTURE

TUBE 250 ML

OILA PRECIOUS SERUM FULL OF NOURISHMENT AND SHINE

THAT CREATES A BARRIER ON THE HAIR PROTECTING

IT FROM HUMIDITY AND GIVING YOU EXTRAORDINARILY

NOURISHED AND SHINY HAIR

BOTTLE 125 ML

PRODUCT RANGE

Coconut OilAN OIL HIGHLY VALUED IN

BEAUTY TREATMENTS FOR ITS NOURISHING AND REGENERATING POWERS

THE PRESENCE OF EMOLLIENTSAND VITAMIN E MAKE IT PERFECT

FOR PROVIDING DEEP NOURISHMENTTO THE HAIR FIBER

Argan OilRENOWNED THE WORLD

OVER FOR ITS REVITALIZING PROPERTIES THIS OIL RICH IN OMEGA 3 OMEGA 6 AND VITAMIN E RESTORES THE HAIRrsquoS VITALITY

AND SILKINESS

A POWERFUL cocktail of nutrients

Incrediblysoft hair

+51AFTER JUST ONETREATMENT

+78ON DRY HAIR

+43ON WET HAIR

x 3

Visiblyimproved

brushability

Increasedshine

INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR COMPARING THE FULL YELLOW NUTRITIVE SERVICE WITH AN ORDINARY SHAMPOO INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR TREATED WITH YELLOW NUTRITIVE (SHAMPOO+MASK+LEAVE-IN CONDITIONER) COMPARED WITH UNTREATED HAIR COMPARED WITH HAIR NOT TREATED WITH YELLOW NUTRITIVE

REPAIR

The perfect energy boost for hair

REPAIR

REPAIR

YELLOWrsquoS NEW LINE FOR DAMAGED AND VERY DAMAGED HAIR IS PERFECT FOR

IN DEPTH REPAIR

PROTECTION DURING TECHNICAL SERVICES

PERSONALIZED CARE TREATMENTS

12

3

ENERGY DIRECTLY FROM nature

THANKS TO THEIR LOW MOLECULAR WEIGHT THEY PENETRATE DEEP INTO THE LAYERS OF THE HAIR FIBER AND INTERACT WITH THE KERATIN IN YOUR HAIR TO CREATE NEW BONDS

WITH FATTY ACIDS THAT WORK ON THE LIPID STRUCTURE TO PROVIDE NUTRITION

AND SEAL THE CUTICLE

Cocoa Butter

Almond Proteins

THIS HIGH-PERFORMING COMBINATION PROVIDES STRENGTH VITALITY AND PROTECTION TO YOUR HAIR

Internal restructuring

External repair

PRODUCT RANGE

86 STRONGER HAIR AFTER THE FIRST TREATMENT

SHAMPOO THE FIRST STEP TOWARDS HAVING

STRONG AND FLEXIBLE HAIRAS IT CLEANSES GENTLY IT GIVES YOUR

HAIR A HEALTHY AND VITAL LOOK

FOR SALON AND AT HOME USE

5001500 ML BOTTLE

ADAPTS TO BOTH ALKALINE AND ACIDIC ENVIRONMENTS

TO PROTECT YOUR HAIR DURING TECHNICAL SERVICES AND FOR

PERSONALIZED CARE TREATMENTS

HERE IS HOW

CONDITIONERVERSATILE PLIABLE TEXTURE CREAM WITH

MULTIUSE BENEFITS USE IT AS A RINSE PERFECT FOR THIN HAIR THAT NEEDS REPAIR

WITHOUT BEING WEIGHED DOWN USE IT AS A LEAVE-IN EXCELLENT FOR NORMAL ANDOR

THICK HAIR THAT NEEDS REPAIR OVER 24 HOURS

FOR SALON AND AT HOME USE

500 ML BOTTLE

MASKSUBSTANTIAL FORMULA FOR IN DEPTH REPAIR FROM INSIDE OUT REPAIRS THE FIBRE AND SEALS THE CUTICLE YOUR HAIR LOOKS VITAL EASIER TO UNTANGLE AND LUMINOUS

FOR SALON AND AT HOME USE

5001000 ML JAR

BOND HEROSUPER CONCENTRATED BOOSTER WITH ACTIVE INGREDIENTS FORA DEEP RECONSTRUCTION OF DAMAGED HAIR

FOR SALON USE ONLY

100 ML BOTTLE

Eg 5 ml BOND HERO + 30 ml MASK

16MIXING RATIO

Eg 10 ml BOND HERO + 60 ml YELLOW COLOuR

BLEACHING

COLOURING

SMOOTHING

Personalization AND Protection

INTENSE RECONSTRUCTION

COLOUR PROTECTION

NOURISHMENT

PERFECTLY SMOOTH HAIR WITH NO FRIZZ

16MIXING RATIO

IDEAL FOR COOL BLONDESBLEACHED WHITE OR

GREY HAIR

SILVER

hellipProvide the cool tonesthat your clients are looking for

Nature IS OUR SECRET laquodouble weaponraquo AGAINST BRASSY UNDERTONES

Accedilaiacute BerriesTHIS SUPERFOOD WITH AN INTENSE PURPLE COLORA COMPLEMENTARY COLOR OF YELLOW TONES ACTSMORE INTERNALLY ON THE CAUSES LEADING TO HAIRYELLOWING

Rose of JerichoUSED IN HOUSES TO FIGHT UNPLEASANT ODORS AND SMOKE

FOR HAIR IT CREATES AN EXTERNAL SHIELDTO PROTECT FROM YELLOWING CAUSED

BY DAILY POLLUTION

3 products FOR ICY RESULTS

SHAMPOOWHILE IT CLEANSES ITS VIOLET PIGMENTREMOVES THE YELLOWORANGE TONESRESTORING THE DESIRED COLOUR TO THE

HAIR USE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

CONDITIONERIT GIVES EXTREME SOFTNESS TO THE HAIR WHILEITS VIOLET PIGMENT REMOVES THE YELLOWORANGE TONES RESTORING THE DESIRED COLOURUSE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

PURE SILVER

ULTRA CONCENTRATED VIOLETASH PIGMENT THAT PERFECTLY NEUTRALIZESTHE MOST RESISTANT BRASSY TONES USE DURING SALON SERVICES FOR CUSTOMIZED RESULTS

LETrsquoS DISCOVERhellip

FOR SALON USE ONLY

100 ML BOTTLE

IMPROVE AND CUSTOMIZE CARE SERVICES

MIXING RATIO 110 1 ML PURE SILVER + 10 ML SHAMPOOCONDITIONERMASKS

gt

gtgtgtgt

INTENSENEUTRALIZATION

COLORPROTECTION

INTENSERECONSTRUCTION

NOURISHMENT

PERFECTLY SMOOTHHAIR WITH NO FRIZZ

PURESILVER

TONING CARE SERVICE

ENRICHED TECHNICAL SERVICES

MIXING RATIO8 ML PURE SILVER + 60 ML COLOUR

COLOURING

PURESILVER

TONING COLOR

SERVICE

MIXING RATIO 1106 ML PURE SILVER + 60 ML SMOOTHING MOUSSE

SMOOTHING

Pure Silver WIDENS SALON SERVICES

EASY LONG

VOGUEIT 2018

There is a dream called long hair

32 OF WOMEN

ARE CONSTANTLY HUNTING FOR PRODUCTS THAT STIMULATEGROWTH

MANY WOMEN HAVE THE FEELING

THAT THEIR HAIR STOPS

GROWING AT A CERTAIN POINT

HELPIt just wonrsquot grow

any more than thisrdquo

ldquo

FROM ALFAPARF GROUP RESEARCH

COMES A NEW INNOVATIVE LINE DEDICATED TO HELPING YOURCUSTOMERS

EASY LONG

Having the long hair of your dreams has never been easier

A natural secret THATCOMES FROM THE SEA

Tahitian SeaweedFROM THE POLYNESIAN SEA AN ACTIVE

INGREDIENT RICH IN MINERALS VITAMINS CAROTENOIDS PROTEINS

AND POLYUNSATURATED FATTY ACIDS

OUR TAHITIAN ALGAE IS CULTIVATED IN CLOSED PHOTOBIOREACTORS

- IN CONTROLLED AND STABLE CONDITIONS

- IN AN ENVIRONMENTALLY FRIENDLY WAY

MULTI-ACTION total success

Tested Results

UP TO 44MORE GROWTH

IN 4 WEEKS

From the folliclehellipTAHITIAN ALGAE STIMULATES

LOCALISED CELL MULTIPLICATION IN THE FOLLICLE REGION

PROMOTING FASTER HAIR GROWTH

hellipto the endsTHE ALGAE HELPSTO MAKE

YOUR HAIRMOREVIBRANT AND

DENSE WITH ASTRONGERAPPEARANCE

A VERY SMALL LINE FOR

very long hair

THE SIZES ALLOW UP TO 2 MONTHS OF TREATMENT

SHAMPOO

IT GENTLYCLEANSES

AND STARTS ACTING

ON THE FOLLICLE

500 ML BOTTLE

TONICIT ACTIVATES THE

FOLLICLE AND CREATES OPTIMAL CONDITIONS FOR

FASTER HAIR GROWTH

USE IT EVERY DAY FORMAXIMUM

EFFECTIVENESS125 ML BOTTLE

CONDITIONER

IT WORKS TO STRENGTHEN AND

NOURISH LENGTHS

AND ENDS FOR THE HAIR WELL-

BEING

500 ML BOTTLE

STAR

INTENSIVE SHINE SERUM LEAVE-IN SHINE INFUSION

INSTANT SHINE TO EVERY WOMENrsquoS HAIR

THE SECRETS OF

PEARL POWDER

Rich in vitamins minerals andamino acids this ancient extract

stimulates the formation of keratin helping to restore damaged areas

ARGAN OIL

A valuable plant extractthat smooths the surface

of the hair making itshiny and vibrant

ALOETRIX

An exclusive complexcontaining Aloe Vera

Wheat Germ and UV Filterfor soft and silky hair

STYLE

Hair that always looks good with style and energy

MATTE PASTE ndash SHINE WAX ndash GEL ndashSTRONG HAIRSPRAY ndash EXTRA STRONG HAIRSPRAY ndash CURL amp MOLD ACTIVATOR

STYLE

An incredibly complete formula

with an energy source directly from nature

Green CoffeeItrsquos a fantastic natural ally for our hairrsquos vitality thanks to its energizing andprotective properties Its oil rich in Omega 6 fatty acids and Vitamin Ehelps to protect the hair from dehydration preventing itsimpoverishment

AloetrixAn extraordinary complex containing

Aloe Vera and Wheat Proteins that helpsmake the hair soft and silky

COSMETICEFFECT OF HAIR

+135

HYDRATION

Enhanced

Average value measured after five treatments with Yellow Style products After rinsing hair combability is improved Instrumental test conducted on Yellow Style Curl amp Mold Activator

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 15: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

BlondesSOME WANT IT GOLDEN SOME WANT IT ABSOLUTELY COOL

THE WORLD OF BLONDES IS DEFINITELY THE MOST CONTROVERSIALTO PLEASE ALL YOUR CLIENTS WE HAVE SELECTED OUR MOST BEAUTIFUL SHADES

FROM WARM HONEY TO GOLDEN AND BEIGE

SERIES GOLD middot BEIGECOMPLETELY NEW 813

Energy seriesA REALLY SPECIAL SERIES THAT COMBINES ALL THE ENERGY OF

THE LIGHTENING POWER WITH A NEUTRALISING EFFECTIDEAL TO RESOLVE THE MOST DIFFICULT SITUATIONS

COMPLETELY NEW 1121

CoolsNO MORE COPPER AND YELLOW HIGHLIGHTS IN THE HAIR

OUR COOL SHADES - WITH DIFFERENT INTENSITY ndash MEANINGTO SAY GOODBYE TO UNWANTED RESIDUES

AND CAN VERY SIMPLY GET EXTRA NATURAL RESULTS

SERIES ASH middot INTENSE ASH middot PEARL middot BLUE BLACKCOMPLETELY NEW 91101611711

RedsWHETHER ITrsquoS A LIFE CHOICE OR AN IMPULSIVE DESIRE

THE IMPORTANCE IS THERE ARE NO LIMITS

ALL OUR INCREDIBLE REDSTODAY EVEN HOTTER AND MORE ORIGINAL

SERIES REDS middot SUPER REDS middotPURPLE REDS middot

COPPER middot MAHOGANY COMPLETELY NEW 466S566S666S526626

TONE-ON-TONECREATOR

The revolution oftone-on-tone colour

Tone-on-tone COLOUR

Tone-on-Tone Creator

A SMART ADDITIVE THATWHEN ADDED TO YELLOW PERMANENT COLOUR

ACTS BY TARGETING THE ALKALINITY OF THE COLOUR CREAM

REDUCING ITS PH LEVEL AND TRANSFORMING IT INTO A TRUE

TONE-ON-TONE COLOURIT ALSO CARRIES OUT A

REMINERALIZING ACTION

THE SECRET gentleness AT THE CORE OF THE formula

Italian Citrus FruitsPERFECTLY BALANCED IN THE FORMULA

THE EXCLUSIVE COMPLEX OF ALPHA HYDROXYACIDS CONTAINED AT THE HEART OF THE

BEST ITALIAN CITRUS FRUITS REDUCESSIGNIFICANTLY THE PH LEVEL OF THE COLOUR

IN THIS WAY THE CUTICLES REMAIN MORECLOSED AND PRESERVE THE EXTERNAL

STRUCTURE OF THE HAIR

CristalsMINERAL GEMS WHICH PROVIDE THE HAIR WITH A STRONG RECHARGE OF

MINERALS

Shake the bottleto free its magic

INSTRUMENTAL TESTS MADE ON HAIR TREATED WITH YELLOW COLOR 71 + TONE-ON-TONE CREATOR COMPARED TO THE SAME SHADE OF MARKET COMPETITORSINSTRUMENTAL TESTS MADE ON YELLOW COLOR 71 + TONE-ON-TONE CREATOR COMPARED TO NON TREATED HAIR

Very easy TO USE

WHEN COLORING NATURAL HAIR ADD YELLOW TONE-ON-TONE CREATOR IN AN EQUAL QUANTITY TO HALF THE QUANTITY OF THE COLOR(IE 50 ML YELLOW COLOR + 100 ML YELLOW PEROXIDE 5 VOL + 25 ML YELLOW TONE-ON-TONE CREATOR) TO AVOID ALTERING THE NATURAL BASE 1000 ML AND 120 ML FOR BRAZIL ARGENTINA COLOMBIA CHILE AND PERUgrave

+ +

COLOUR PEROXIDE 5 VOL1000 ML

TONE-ON-TONE CREATOR100 ML

101

12 PEROXIDE WITH 5 VOLUMES PERFECT TO DEVELOP THE COLOUR AND ENSURE AN

EXCELLENT NEUTRALIZATION

bull MIXING RATIOCOLOUR ndash PEROXIDE gt 12

bull MIXING RATIOCOLOUR ndash TONE-ON-TONE CREATOR gt 101

EXAMPLE 50 ML YELLOW COLOUR + 100 ML YELLOW PEROXIDE + 5 ML YELLOW TONE-ON-TONE CREATOR

Many benefits COMPARED TO A TRADITIONAL tone-on-tone

bull 1 product only = 74 colour optionsbull ZERO STOCK LESS COST FOR STOCK

bull WIDER RANGE A HIGHER NUMBER OF COLOURS THAN THE AVERAGE OF TONE-ON-TONE COLOURS ON THE MARKET

bull CONSISTENCY OF TONE WHEN YOU HAVE TO MATCHTHE COLOR SAME COLOUR CHART

bull Higher concentration of colouring dyesIN YELLOW COLOUR

bull NEUTRALIZATION UP TO 3 TIMES BETTER

bull 100 GRAY HAIR COVERAGE

bull PH significantly lowerTHAN MANY OTHER TONE-ON-TONE COLOURS ON THE MARKET

bull AMPLIFIED COSMETICITY

VS A NORMAL TONE-ON-TONE INSTRUMENTAL TEST MADE ON THE SHADES 71 AND 1021 COMPARING YELLOW COLOR + TONE-ON-TONE CREATOR WITH THE SAME SHADES OF THE MARKET COMPETITORS APPLICATION TESTS ON MODEL INSTRUMENTAL TEST MADE ON SHADES 71 AND 1021

make the ordinaryextraordinary

BLEACH

QuinoaSUPERFOOD RICH IN ESSENTIAL AMINO ACIDS

AND CATIONIC AMINO ACIDS WHICH HAVE

AFFINITY TO THE STRUCTURE OF THE HAIR

HELPSTO PRESERVE THE KERATIN CHAINS AND

TO PROTECT THE HAIR FIBER

AloetrixHELPS COSMETICALLY TREATED

HAIR FEEL SMOOTH AND SILKY

7 LEVELBLUE NON-VOLATILE POWDER ENRICHED WITH SPECIAL PIGMENTS

IDEAL FOR COUNTERACTING UNWANTED YELLOWORANGE TONES

RECOMMENDED FOR APPLICATION ON SCALP

PERFECT FOR USE AS A COLOUR-REMOVAL WASH AND FOR TOTAL

DECOLOURING

9 LEVELEXTREME BLEACHING FOR THE MOST DETERMINED BLONDES

WHITE NON-VOLATILE POWDER FOR BETTER VISIBILITY OF THE

BLEACHING BASE

Using our bleaching powder

THE product range

12 X 20 g SACHET BOXIDEAL QUANTITY FOR PARTIALBLEACHING JOBS

BLEACHINGPOWDER7 LEVELS

500 g CANISTER

BLEACHINGPOWDER9 LEVELS

500 g CANISTER

12 X 50 g SACHET BOXIDEAL QUANTITY FOR BLEACHINGTREATMENTS ON MEDIUM-LENGTH HAIR

LISS

Keratin SmoothingTreatment

PROGRESSIVE SMOOTHING TREATMENT MOUSSE

SMOOTH AND TAMED HAIR WITH NO FRIZZY EFFECT UP TO 2-3 MONTHS

1

2

4

3FOR ALL HAIR TYPES

HANDY DISPENSER FOR QUICK AND EASY APPLICATION

COMPLETELY SAFE FOR THE PROFESSIONAL AND THE CLIENT

DEPENDING ON THE HAIR TYPE

MAXIMUM PERFORMANCE IN A CONVENIENT kitA MOUSSE FORMULA

READY TO BE USED FOR INSTANT AND EASY APPLICATION

ON HAIR

FROM 2 TO 3 APPLICATIONS DEPENDING ON THE HAIR TYPE

STEP 1SHAMPOOCLEANSES AND DETANGLES THE HAIR PERFECTLY HELPS OPEN UP THE CUTICLES TO BETTER PREPARE THE HAIR FOR THE STRAIGHTENING TREATMENT

60 ML BOTTLE

STEP 3MASKNOURISHES THE HAIR INTENSELY LEAVING IT NATURALLY SOFT AND SILKY

75 ML TUBE

STEP 2SMOOTHING MOUSSETEMPORARILY RESHAPES THE ARRANGEMENT OF THE KERATIN CHAINS WITHOUT BREAKING THE DISULFIDE BONDS ALLOWING THE HAIR TO GRADUALLY TAKE ON THE SMOOTH SHAPE

150 ML BOTTLE

THE ingredients OF PERFECT LONG-LASTING SMOOTHNESS

GlyoxylicAcid

A STRAIGHTENING ACTIVE INGREDIENT THAT DOES NOT BREAK THE KERATIN

FIBERS BUT RESHAPES THEM GIVING THE HAIR A SMOOTH APPEARANCE WITH A

SEMI-PERMANENT EFFECT

KeraNutritiveComplex

A UNIQUE COMPLEX CONTAINING 3 ACTIVE INGREDIENTS THAT TAKE

CARE OF THE COSMETIC HAIR

KeratinHELPS TO KEEP THE HAIR FIBER AGILE AND PROTECTED FROM EXTERNAL STRESSES

Murumuru Butter and Babassu OilAN EXTRAORDINARY BLEND THAT NOURISHES DEEP DOWN AND BRIGHTENS THE HAIR HELPING TO REDUCE FRIZZ

AloetrixAN EXCLUSIVE COMPLEX CONTAINING ALOE VERA WHEAT GERM AND UV FILTER FOR SOFT AND SILKY HAIR

PROTEIN THAT REPRESENTS ABOUT 90 OF THE HAIR STRUCTURE

1 KIT 2 methods OF APPLICATION

SMART EDUCATION

Available for download on the website

Step-by-step brochureA PRACTICAL TOOL TO GUIDE YOU DURING THE SERVICES Step-by-step video tutorial

SIMPLE AND CLEAR TO INTRODUCE THE TWO TREATMENT METHODS

AVAILABLE ON OUR YOUTUBE YELLOW PROFESSIONAL CHANNEL

CARE portfolio

NUTRITIVELISS

STAR

COLOR CARE

REPAIR SILVER

EASY LONG

LISS

LISS

Frizzrsquos enemyYour new best friendTHE NEW LINE YELLOW LISS IS DEDICATED

TO FRIZZY AND UNMANAGEABLE HAIRTHAT NEEDS EXTRA HELP TO ACHIEVE

PERFECT LONG-LASTING SMOOTHNESS EVEN IN EXTREME CONDITIONS

IDEAL FOR WAVYNATURALLY STRAIGHT

OR CHEMICALLY STRAIGHTENED HAIR

SHAMPOOITS FORMULA GENTLY CLEANSES

AND TAMES EVEN THE MOSTUNRULY HAIR

500 ML BOTTLE

MASKA CONCENTRATE OF ACTIVE INGREDIENTS WITH

SMOOTHING AND TAMING PROPERTIESWHICH VERY FRIZZY AND REBELLIOUS HAIR WILL NOT

BE ABLE TO RESIST TOITS DENSE TEXTURE EMBRACES AND DEEPLY

NOURISHES THE HAIR FIBER

500 ML JAR

MULTI-BENEFITTHE PRODUCT YOUR HAIR CAN NO LONGER DO WITHOUT

A LIGHTWEIGHT LEAVE-IN SERUM WHICH GIVES THE HAIR 10 BENEFITS IN A SINGLE PRODUCT THERMAL PROTECTION ANTI-FRIZZ ANTI-HUMIDITY DETANGLING ACTION UV PROTECTION TAMING EFFECT ANTI-STATIC EFFECT PREVENTS SPLIT ENDS HELPS TO SEAL

THE CUTICLE AND GIVES SHINE

150 ML BOTTLE

hellipFOR TRULY spectacular hair

CONDITIONERA VALUABLE TOOL TO TAME FRIZZY

AND REBELLIOUS HAIRITS DELICATE TEXTURE SOFTENS AND

SMOOTHENS THE SURFACE OF THE HAIRWITHOUT WEIGHING IT DOWN

SUITABLE FOR DAILY USE

500 ML BOTTLE

Perfectly smooth hair IN JUST A FEW SIMPLE STEPS

OUR recipe

Keratin-HTHIGH TECHNOLOGY KERATIN ENHANCED IN LABORATORYFOR THE SMART SIMULATION OF THE HAIRrsquoS NATURALKERATIN AND ABLE TO INTERCEPT THE MOST DAMAGEDAREAS AND REPAIR THEM FOR HAIR THAT APPEARS HEALTHYAND WITHOUT IMPERFECTIONS

Amaranth OilESPECIALLY RICH IN EMOLLIENTS PROTEINS MINERAL SALTS AND VITAMIN E THIS OIL BESIDES PROVIDING DEEP NOURISHMENT COATS THE HAIR IN A THIN BUT STRONGBARRIER THAT HINDERS THE PENETRATION OF HUMIDITY INSIDE THE HAIR STEM FOR LONG-LASTING PROTECTION

RESULT

hellipFOR complete control OF UNRULY HAIR

Say goodbye to frizzy

hair Drastic reductionin volume

FROM THE VERYFIRST TREATMENT

Perfectlymanageable

hair

UP TO

4 daysEVEN IN

CONDITIONS OF EXTREME HUMIDITY

(70-80) -42IN VOLUME AS COMPAREDTO A BASIC TREATMENT

WHEN USED REGULARLYIT CREATES

longer lastingsmoothness

and silkiness

FROM VERY FIRST USE THE YELLOW LISS TREATMENT (SHAMPOO+MASK+MULTI-BENEFIT) REDUCES FRIZZ BY 75 AS COMPARED TO USING AN ORDINARY SHAMPOO AFTER 4 DAYS THERE IS STILL 42 LESS FRIZZINSTRUMENTAL TESTS CONDUCTED AT 22-25degC WITH RELATIVE HUMIDITY (RH) OF 70-80 THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) AS COMPARED TO AN ORDINARY SHAMPOO VISIBLY REDUCES UNWANTED VOLUME TREATMENT AFTER TREATMENT THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) MAKES THE HAIR SMOOTHER AND EASIER TO MANAGE OVER TIME

COLOR CARE

COLOR CARE

Specially designed to enhanceand preserve intensity and vibrancy

of hair colour over time

Maximum performancewith only 3 products

LEAVE-IN SERUMExtraordinary ultra-light serum that seals cuticles and helps to prolong colour intensity and shine Protects hair from aggressive external agents such as heat sources and sunlight Contains UV filter Perfect for pre-styling on wet hair or as finishing on dry hair150ml bottle

SHAMPOOGently cleanses maintaining highlight intensity and shine day after day Eliminates alkaline residue from colour treatment and seals the cuticles500-1500 ml bottle

MASKRegenerates and intensely nourishes coloured hairHelps to prolong highlight intensity and keep hair shiny and soft500 - 1000 ml jar

An elixir of life at theheart of the formula

Goji BerriesOriginal from Tibet these

berries are consideredto be an elixir of life

Rich in vitamins sugarsminerals and proteinsthey help slow downoxidation to prolong

colour intensity

Colour still fresh

after month

Enhanced shine

+ 4 after just

one treatment

After 12 washes colour maintains over 85 of its intensity Average value calculated on results of instrumental test conducted on Yellow Color Permanent shades 5 and 8 with Yellow Color Care full treatmentInstrumental test conducted on Yellow Color Permanent shade 766 with Yellow Color Care full treatment compared to basic shampoo and conditioner treatment

Smart Education

Salon services

Available for download on the website

NUTRITIVE

NUTRITIVE

An explosionfor dry hair

MASKAN AMAZING BOMB EVEN FOR THE DRIEST HAIR

IN JUST A FEW MINUTES ITS RICH TEXTURE PROVIDES AN EXPLOSION OF NOURISHMENT

SOFTNESS AND SHINE

JAR 5001000 ML

SHAMPOOCLEANSES GENTLY NOURISHING

THE HAIR DAY AFTER DAY

BOTTLE 5001500 ML

LEAVE-IN CONDITIONERLIGHT LEAVE-IN CONDITIONER IDEAL FOR DETANGLING EVEN THE DRIEST HAIR FOR

LONG-LASTING MOISTURE

TUBE 250 ML

OILA PRECIOUS SERUM FULL OF NOURISHMENT AND SHINE

THAT CREATES A BARRIER ON THE HAIR PROTECTING

IT FROM HUMIDITY AND GIVING YOU EXTRAORDINARILY

NOURISHED AND SHINY HAIR

BOTTLE 125 ML

PRODUCT RANGE

Coconut OilAN OIL HIGHLY VALUED IN

BEAUTY TREATMENTS FOR ITS NOURISHING AND REGENERATING POWERS

THE PRESENCE OF EMOLLIENTSAND VITAMIN E MAKE IT PERFECT

FOR PROVIDING DEEP NOURISHMENTTO THE HAIR FIBER

Argan OilRENOWNED THE WORLD

OVER FOR ITS REVITALIZING PROPERTIES THIS OIL RICH IN OMEGA 3 OMEGA 6 AND VITAMIN E RESTORES THE HAIRrsquoS VITALITY

AND SILKINESS

A POWERFUL cocktail of nutrients

Incrediblysoft hair

+51AFTER JUST ONETREATMENT

+78ON DRY HAIR

+43ON WET HAIR

x 3

Visiblyimproved

brushability

Increasedshine

INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR COMPARING THE FULL YELLOW NUTRITIVE SERVICE WITH AN ORDINARY SHAMPOO INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR TREATED WITH YELLOW NUTRITIVE (SHAMPOO+MASK+LEAVE-IN CONDITIONER) COMPARED WITH UNTREATED HAIR COMPARED WITH HAIR NOT TREATED WITH YELLOW NUTRITIVE

REPAIR

The perfect energy boost for hair

REPAIR

REPAIR

YELLOWrsquoS NEW LINE FOR DAMAGED AND VERY DAMAGED HAIR IS PERFECT FOR

IN DEPTH REPAIR

PROTECTION DURING TECHNICAL SERVICES

PERSONALIZED CARE TREATMENTS

12

3

ENERGY DIRECTLY FROM nature

THANKS TO THEIR LOW MOLECULAR WEIGHT THEY PENETRATE DEEP INTO THE LAYERS OF THE HAIR FIBER AND INTERACT WITH THE KERATIN IN YOUR HAIR TO CREATE NEW BONDS

WITH FATTY ACIDS THAT WORK ON THE LIPID STRUCTURE TO PROVIDE NUTRITION

AND SEAL THE CUTICLE

Cocoa Butter

Almond Proteins

THIS HIGH-PERFORMING COMBINATION PROVIDES STRENGTH VITALITY AND PROTECTION TO YOUR HAIR

Internal restructuring

External repair

PRODUCT RANGE

86 STRONGER HAIR AFTER THE FIRST TREATMENT

SHAMPOO THE FIRST STEP TOWARDS HAVING

STRONG AND FLEXIBLE HAIRAS IT CLEANSES GENTLY IT GIVES YOUR

HAIR A HEALTHY AND VITAL LOOK

FOR SALON AND AT HOME USE

5001500 ML BOTTLE

ADAPTS TO BOTH ALKALINE AND ACIDIC ENVIRONMENTS

TO PROTECT YOUR HAIR DURING TECHNICAL SERVICES AND FOR

PERSONALIZED CARE TREATMENTS

HERE IS HOW

CONDITIONERVERSATILE PLIABLE TEXTURE CREAM WITH

MULTIUSE BENEFITS USE IT AS A RINSE PERFECT FOR THIN HAIR THAT NEEDS REPAIR

WITHOUT BEING WEIGHED DOWN USE IT AS A LEAVE-IN EXCELLENT FOR NORMAL ANDOR

THICK HAIR THAT NEEDS REPAIR OVER 24 HOURS

FOR SALON AND AT HOME USE

500 ML BOTTLE

MASKSUBSTANTIAL FORMULA FOR IN DEPTH REPAIR FROM INSIDE OUT REPAIRS THE FIBRE AND SEALS THE CUTICLE YOUR HAIR LOOKS VITAL EASIER TO UNTANGLE AND LUMINOUS

FOR SALON AND AT HOME USE

5001000 ML JAR

BOND HEROSUPER CONCENTRATED BOOSTER WITH ACTIVE INGREDIENTS FORA DEEP RECONSTRUCTION OF DAMAGED HAIR

FOR SALON USE ONLY

100 ML BOTTLE

Eg 5 ml BOND HERO + 30 ml MASK

16MIXING RATIO

Eg 10 ml BOND HERO + 60 ml YELLOW COLOuR

BLEACHING

COLOURING

SMOOTHING

Personalization AND Protection

INTENSE RECONSTRUCTION

COLOUR PROTECTION

NOURISHMENT

PERFECTLY SMOOTH HAIR WITH NO FRIZZ

16MIXING RATIO

IDEAL FOR COOL BLONDESBLEACHED WHITE OR

GREY HAIR

SILVER

hellipProvide the cool tonesthat your clients are looking for

Nature IS OUR SECRET laquodouble weaponraquo AGAINST BRASSY UNDERTONES

Accedilaiacute BerriesTHIS SUPERFOOD WITH AN INTENSE PURPLE COLORA COMPLEMENTARY COLOR OF YELLOW TONES ACTSMORE INTERNALLY ON THE CAUSES LEADING TO HAIRYELLOWING

Rose of JerichoUSED IN HOUSES TO FIGHT UNPLEASANT ODORS AND SMOKE

FOR HAIR IT CREATES AN EXTERNAL SHIELDTO PROTECT FROM YELLOWING CAUSED

BY DAILY POLLUTION

3 products FOR ICY RESULTS

SHAMPOOWHILE IT CLEANSES ITS VIOLET PIGMENTREMOVES THE YELLOWORANGE TONESRESTORING THE DESIRED COLOUR TO THE

HAIR USE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

CONDITIONERIT GIVES EXTREME SOFTNESS TO THE HAIR WHILEITS VIOLET PIGMENT REMOVES THE YELLOWORANGE TONES RESTORING THE DESIRED COLOURUSE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

PURE SILVER

ULTRA CONCENTRATED VIOLETASH PIGMENT THAT PERFECTLY NEUTRALIZESTHE MOST RESISTANT BRASSY TONES USE DURING SALON SERVICES FOR CUSTOMIZED RESULTS

LETrsquoS DISCOVERhellip

FOR SALON USE ONLY

100 ML BOTTLE

IMPROVE AND CUSTOMIZE CARE SERVICES

MIXING RATIO 110 1 ML PURE SILVER + 10 ML SHAMPOOCONDITIONERMASKS

gt

gtgtgtgt

INTENSENEUTRALIZATION

COLORPROTECTION

INTENSERECONSTRUCTION

NOURISHMENT

PERFECTLY SMOOTHHAIR WITH NO FRIZZ

PURESILVER

TONING CARE SERVICE

ENRICHED TECHNICAL SERVICES

MIXING RATIO8 ML PURE SILVER + 60 ML COLOUR

COLOURING

PURESILVER

TONING COLOR

SERVICE

MIXING RATIO 1106 ML PURE SILVER + 60 ML SMOOTHING MOUSSE

SMOOTHING

Pure Silver WIDENS SALON SERVICES

EASY LONG

VOGUEIT 2018

There is a dream called long hair

32 OF WOMEN

ARE CONSTANTLY HUNTING FOR PRODUCTS THAT STIMULATEGROWTH

MANY WOMEN HAVE THE FEELING

THAT THEIR HAIR STOPS

GROWING AT A CERTAIN POINT

HELPIt just wonrsquot grow

any more than thisrdquo

ldquo

FROM ALFAPARF GROUP RESEARCH

COMES A NEW INNOVATIVE LINE DEDICATED TO HELPING YOURCUSTOMERS

EASY LONG

Having the long hair of your dreams has never been easier

A natural secret THATCOMES FROM THE SEA

Tahitian SeaweedFROM THE POLYNESIAN SEA AN ACTIVE

INGREDIENT RICH IN MINERALS VITAMINS CAROTENOIDS PROTEINS

AND POLYUNSATURATED FATTY ACIDS

OUR TAHITIAN ALGAE IS CULTIVATED IN CLOSED PHOTOBIOREACTORS

- IN CONTROLLED AND STABLE CONDITIONS

- IN AN ENVIRONMENTALLY FRIENDLY WAY

MULTI-ACTION total success

Tested Results

UP TO 44MORE GROWTH

IN 4 WEEKS

From the folliclehellipTAHITIAN ALGAE STIMULATES

LOCALISED CELL MULTIPLICATION IN THE FOLLICLE REGION

PROMOTING FASTER HAIR GROWTH

hellipto the endsTHE ALGAE HELPSTO MAKE

YOUR HAIRMOREVIBRANT AND

DENSE WITH ASTRONGERAPPEARANCE

A VERY SMALL LINE FOR

very long hair

THE SIZES ALLOW UP TO 2 MONTHS OF TREATMENT

SHAMPOO

IT GENTLYCLEANSES

AND STARTS ACTING

ON THE FOLLICLE

500 ML BOTTLE

TONICIT ACTIVATES THE

FOLLICLE AND CREATES OPTIMAL CONDITIONS FOR

FASTER HAIR GROWTH

USE IT EVERY DAY FORMAXIMUM

EFFECTIVENESS125 ML BOTTLE

CONDITIONER

IT WORKS TO STRENGTHEN AND

NOURISH LENGTHS

AND ENDS FOR THE HAIR WELL-

BEING

500 ML BOTTLE

STAR

INTENSIVE SHINE SERUM LEAVE-IN SHINE INFUSION

INSTANT SHINE TO EVERY WOMENrsquoS HAIR

THE SECRETS OF

PEARL POWDER

Rich in vitamins minerals andamino acids this ancient extract

stimulates the formation of keratin helping to restore damaged areas

ARGAN OIL

A valuable plant extractthat smooths the surface

of the hair making itshiny and vibrant

ALOETRIX

An exclusive complexcontaining Aloe Vera

Wheat Germ and UV Filterfor soft and silky hair

STYLE

Hair that always looks good with style and energy

MATTE PASTE ndash SHINE WAX ndash GEL ndashSTRONG HAIRSPRAY ndash EXTRA STRONG HAIRSPRAY ndash CURL amp MOLD ACTIVATOR

STYLE

An incredibly complete formula

with an energy source directly from nature

Green CoffeeItrsquos a fantastic natural ally for our hairrsquos vitality thanks to its energizing andprotective properties Its oil rich in Omega 6 fatty acids and Vitamin Ehelps to protect the hair from dehydration preventing itsimpoverishment

AloetrixAn extraordinary complex containing

Aloe Vera and Wheat Proteins that helpsmake the hair soft and silky

COSMETICEFFECT OF HAIR

+135

HYDRATION

Enhanced

Average value measured after five treatments with Yellow Style products After rinsing hair combability is improved Instrumental test conducted on Yellow Style Curl amp Mold Activator

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 16: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

RedsWHETHER ITrsquoS A LIFE CHOICE OR AN IMPULSIVE DESIRE

THE IMPORTANCE IS THERE ARE NO LIMITS

ALL OUR INCREDIBLE REDSTODAY EVEN HOTTER AND MORE ORIGINAL

SERIES REDS middot SUPER REDS middotPURPLE REDS middot

COPPER middot MAHOGANY COMPLETELY NEW 466S566S666S526626

TONE-ON-TONECREATOR

The revolution oftone-on-tone colour

Tone-on-tone COLOUR

Tone-on-Tone Creator

A SMART ADDITIVE THATWHEN ADDED TO YELLOW PERMANENT COLOUR

ACTS BY TARGETING THE ALKALINITY OF THE COLOUR CREAM

REDUCING ITS PH LEVEL AND TRANSFORMING IT INTO A TRUE

TONE-ON-TONE COLOURIT ALSO CARRIES OUT A

REMINERALIZING ACTION

THE SECRET gentleness AT THE CORE OF THE formula

Italian Citrus FruitsPERFECTLY BALANCED IN THE FORMULA

THE EXCLUSIVE COMPLEX OF ALPHA HYDROXYACIDS CONTAINED AT THE HEART OF THE

BEST ITALIAN CITRUS FRUITS REDUCESSIGNIFICANTLY THE PH LEVEL OF THE COLOUR

IN THIS WAY THE CUTICLES REMAIN MORECLOSED AND PRESERVE THE EXTERNAL

STRUCTURE OF THE HAIR

CristalsMINERAL GEMS WHICH PROVIDE THE HAIR WITH A STRONG RECHARGE OF

MINERALS

Shake the bottleto free its magic

INSTRUMENTAL TESTS MADE ON HAIR TREATED WITH YELLOW COLOR 71 + TONE-ON-TONE CREATOR COMPARED TO THE SAME SHADE OF MARKET COMPETITORSINSTRUMENTAL TESTS MADE ON YELLOW COLOR 71 + TONE-ON-TONE CREATOR COMPARED TO NON TREATED HAIR

Very easy TO USE

WHEN COLORING NATURAL HAIR ADD YELLOW TONE-ON-TONE CREATOR IN AN EQUAL QUANTITY TO HALF THE QUANTITY OF THE COLOR(IE 50 ML YELLOW COLOR + 100 ML YELLOW PEROXIDE 5 VOL + 25 ML YELLOW TONE-ON-TONE CREATOR) TO AVOID ALTERING THE NATURAL BASE 1000 ML AND 120 ML FOR BRAZIL ARGENTINA COLOMBIA CHILE AND PERUgrave

+ +

COLOUR PEROXIDE 5 VOL1000 ML

TONE-ON-TONE CREATOR100 ML

101

12 PEROXIDE WITH 5 VOLUMES PERFECT TO DEVELOP THE COLOUR AND ENSURE AN

EXCELLENT NEUTRALIZATION

bull MIXING RATIOCOLOUR ndash PEROXIDE gt 12

bull MIXING RATIOCOLOUR ndash TONE-ON-TONE CREATOR gt 101

EXAMPLE 50 ML YELLOW COLOUR + 100 ML YELLOW PEROXIDE + 5 ML YELLOW TONE-ON-TONE CREATOR

Many benefits COMPARED TO A TRADITIONAL tone-on-tone

bull 1 product only = 74 colour optionsbull ZERO STOCK LESS COST FOR STOCK

bull WIDER RANGE A HIGHER NUMBER OF COLOURS THAN THE AVERAGE OF TONE-ON-TONE COLOURS ON THE MARKET

bull CONSISTENCY OF TONE WHEN YOU HAVE TO MATCHTHE COLOR SAME COLOUR CHART

bull Higher concentration of colouring dyesIN YELLOW COLOUR

bull NEUTRALIZATION UP TO 3 TIMES BETTER

bull 100 GRAY HAIR COVERAGE

bull PH significantly lowerTHAN MANY OTHER TONE-ON-TONE COLOURS ON THE MARKET

bull AMPLIFIED COSMETICITY

VS A NORMAL TONE-ON-TONE INSTRUMENTAL TEST MADE ON THE SHADES 71 AND 1021 COMPARING YELLOW COLOR + TONE-ON-TONE CREATOR WITH THE SAME SHADES OF THE MARKET COMPETITORS APPLICATION TESTS ON MODEL INSTRUMENTAL TEST MADE ON SHADES 71 AND 1021

make the ordinaryextraordinary

BLEACH

QuinoaSUPERFOOD RICH IN ESSENTIAL AMINO ACIDS

AND CATIONIC AMINO ACIDS WHICH HAVE

AFFINITY TO THE STRUCTURE OF THE HAIR

HELPSTO PRESERVE THE KERATIN CHAINS AND

TO PROTECT THE HAIR FIBER

AloetrixHELPS COSMETICALLY TREATED

HAIR FEEL SMOOTH AND SILKY

7 LEVELBLUE NON-VOLATILE POWDER ENRICHED WITH SPECIAL PIGMENTS

IDEAL FOR COUNTERACTING UNWANTED YELLOWORANGE TONES

RECOMMENDED FOR APPLICATION ON SCALP

PERFECT FOR USE AS A COLOUR-REMOVAL WASH AND FOR TOTAL

DECOLOURING

9 LEVELEXTREME BLEACHING FOR THE MOST DETERMINED BLONDES

WHITE NON-VOLATILE POWDER FOR BETTER VISIBILITY OF THE

BLEACHING BASE

Using our bleaching powder

THE product range

12 X 20 g SACHET BOXIDEAL QUANTITY FOR PARTIALBLEACHING JOBS

BLEACHINGPOWDER7 LEVELS

500 g CANISTER

BLEACHINGPOWDER9 LEVELS

500 g CANISTER

12 X 50 g SACHET BOXIDEAL QUANTITY FOR BLEACHINGTREATMENTS ON MEDIUM-LENGTH HAIR

LISS

Keratin SmoothingTreatment

PROGRESSIVE SMOOTHING TREATMENT MOUSSE

SMOOTH AND TAMED HAIR WITH NO FRIZZY EFFECT UP TO 2-3 MONTHS

1

2

4

3FOR ALL HAIR TYPES

HANDY DISPENSER FOR QUICK AND EASY APPLICATION

COMPLETELY SAFE FOR THE PROFESSIONAL AND THE CLIENT

DEPENDING ON THE HAIR TYPE

MAXIMUM PERFORMANCE IN A CONVENIENT kitA MOUSSE FORMULA

READY TO BE USED FOR INSTANT AND EASY APPLICATION

ON HAIR

FROM 2 TO 3 APPLICATIONS DEPENDING ON THE HAIR TYPE

STEP 1SHAMPOOCLEANSES AND DETANGLES THE HAIR PERFECTLY HELPS OPEN UP THE CUTICLES TO BETTER PREPARE THE HAIR FOR THE STRAIGHTENING TREATMENT

60 ML BOTTLE

STEP 3MASKNOURISHES THE HAIR INTENSELY LEAVING IT NATURALLY SOFT AND SILKY

75 ML TUBE

STEP 2SMOOTHING MOUSSETEMPORARILY RESHAPES THE ARRANGEMENT OF THE KERATIN CHAINS WITHOUT BREAKING THE DISULFIDE BONDS ALLOWING THE HAIR TO GRADUALLY TAKE ON THE SMOOTH SHAPE

150 ML BOTTLE

THE ingredients OF PERFECT LONG-LASTING SMOOTHNESS

GlyoxylicAcid

A STRAIGHTENING ACTIVE INGREDIENT THAT DOES NOT BREAK THE KERATIN

FIBERS BUT RESHAPES THEM GIVING THE HAIR A SMOOTH APPEARANCE WITH A

SEMI-PERMANENT EFFECT

KeraNutritiveComplex

A UNIQUE COMPLEX CONTAINING 3 ACTIVE INGREDIENTS THAT TAKE

CARE OF THE COSMETIC HAIR

KeratinHELPS TO KEEP THE HAIR FIBER AGILE AND PROTECTED FROM EXTERNAL STRESSES

Murumuru Butter and Babassu OilAN EXTRAORDINARY BLEND THAT NOURISHES DEEP DOWN AND BRIGHTENS THE HAIR HELPING TO REDUCE FRIZZ

AloetrixAN EXCLUSIVE COMPLEX CONTAINING ALOE VERA WHEAT GERM AND UV FILTER FOR SOFT AND SILKY HAIR

PROTEIN THAT REPRESENTS ABOUT 90 OF THE HAIR STRUCTURE

1 KIT 2 methods OF APPLICATION

SMART EDUCATION

Available for download on the website

Step-by-step brochureA PRACTICAL TOOL TO GUIDE YOU DURING THE SERVICES Step-by-step video tutorial

SIMPLE AND CLEAR TO INTRODUCE THE TWO TREATMENT METHODS

AVAILABLE ON OUR YOUTUBE YELLOW PROFESSIONAL CHANNEL

CARE portfolio

NUTRITIVELISS

STAR

COLOR CARE

REPAIR SILVER

EASY LONG

LISS

LISS

Frizzrsquos enemyYour new best friendTHE NEW LINE YELLOW LISS IS DEDICATED

TO FRIZZY AND UNMANAGEABLE HAIRTHAT NEEDS EXTRA HELP TO ACHIEVE

PERFECT LONG-LASTING SMOOTHNESS EVEN IN EXTREME CONDITIONS

IDEAL FOR WAVYNATURALLY STRAIGHT

OR CHEMICALLY STRAIGHTENED HAIR

SHAMPOOITS FORMULA GENTLY CLEANSES

AND TAMES EVEN THE MOSTUNRULY HAIR

500 ML BOTTLE

MASKA CONCENTRATE OF ACTIVE INGREDIENTS WITH

SMOOTHING AND TAMING PROPERTIESWHICH VERY FRIZZY AND REBELLIOUS HAIR WILL NOT

BE ABLE TO RESIST TOITS DENSE TEXTURE EMBRACES AND DEEPLY

NOURISHES THE HAIR FIBER

500 ML JAR

MULTI-BENEFITTHE PRODUCT YOUR HAIR CAN NO LONGER DO WITHOUT

A LIGHTWEIGHT LEAVE-IN SERUM WHICH GIVES THE HAIR 10 BENEFITS IN A SINGLE PRODUCT THERMAL PROTECTION ANTI-FRIZZ ANTI-HUMIDITY DETANGLING ACTION UV PROTECTION TAMING EFFECT ANTI-STATIC EFFECT PREVENTS SPLIT ENDS HELPS TO SEAL

THE CUTICLE AND GIVES SHINE

150 ML BOTTLE

hellipFOR TRULY spectacular hair

CONDITIONERA VALUABLE TOOL TO TAME FRIZZY

AND REBELLIOUS HAIRITS DELICATE TEXTURE SOFTENS AND

SMOOTHENS THE SURFACE OF THE HAIRWITHOUT WEIGHING IT DOWN

SUITABLE FOR DAILY USE

500 ML BOTTLE

Perfectly smooth hair IN JUST A FEW SIMPLE STEPS

OUR recipe

Keratin-HTHIGH TECHNOLOGY KERATIN ENHANCED IN LABORATORYFOR THE SMART SIMULATION OF THE HAIRrsquoS NATURALKERATIN AND ABLE TO INTERCEPT THE MOST DAMAGEDAREAS AND REPAIR THEM FOR HAIR THAT APPEARS HEALTHYAND WITHOUT IMPERFECTIONS

Amaranth OilESPECIALLY RICH IN EMOLLIENTS PROTEINS MINERAL SALTS AND VITAMIN E THIS OIL BESIDES PROVIDING DEEP NOURISHMENT COATS THE HAIR IN A THIN BUT STRONGBARRIER THAT HINDERS THE PENETRATION OF HUMIDITY INSIDE THE HAIR STEM FOR LONG-LASTING PROTECTION

RESULT

hellipFOR complete control OF UNRULY HAIR

Say goodbye to frizzy

hair Drastic reductionin volume

FROM THE VERYFIRST TREATMENT

Perfectlymanageable

hair

UP TO

4 daysEVEN IN

CONDITIONS OF EXTREME HUMIDITY

(70-80) -42IN VOLUME AS COMPAREDTO A BASIC TREATMENT

WHEN USED REGULARLYIT CREATES

longer lastingsmoothness

and silkiness

FROM VERY FIRST USE THE YELLOW LISS TREATMENT (SHAMPOO+MASK+MULTI-BENEFIT) REDUCES FRIZZ BY 75 AS COMPARED TO USING AN ORDINARY SHAMPOO AFTER 4 DAYS THERE IS STILL 42 LESS FRIZZINSTRUMENTAL TESTS CONDUCTED AT 22-25degC WITH RELATIVE HUMIDITY (RH) OF 70-80 THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) AS COMPARED TO AN ORDINARY SHAMPOO VISIBLY REDUCES UNWANTED VOLUME TREATMENT AFTER TREATMENT THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) MAKES THE HAIR SMOOTHER AND EASIER TO MANAGE OVER TIME

COLOR CARE

COLOR CARE

Specially designed to enhanceand preserve intensity and vibrancy

of hair colour over time

Maximum performancewith only 3 products

LEAVE-IN SERUMExtraordinary ultra-light serum that seals cuticles and helps to prolong colour intensity and shine Protects hair from aggressive external agents such as heat sources and sunlight Contains UV filter Perfect for pre-styling on wet hair or as finishing on dry hair150ml bottle

SHAMPOOGently cleanses maintaining highlight intensity and shine day after day Eliminates alkaline residue from colour treatment and seals the cuticles500-1500 ml bottle

MASKRegenerates and intensely nourishes coloured hairHelps to prolong highlight intensity and keep hair shiny and soft500 - 1000 ml jar

An elixir of life at theheart of the formula

Goji BerriesOriginal from Tibet these

berries are consideredto be an elixir of life

Rich in vitamins sugarsminerals and proteinsthey help slow downoxidation to prolong

colour intensity

Colour still fresh

after month

Enhanced shine

+ 4 after just

one treatment

After 12 washes colour maintains over 85 of its intensity Average value calculated on results of instrumental test conducted on Yellow Color Permanent shades 5 and 8 with Yellow Color Care full treatmentInstrumental test conducted on Yellow Color Permanent shade 766 with Yellow Color Care full treatment compared to basic shampoo and conditioner treatment

Smart Education

Salon services

Available for download on the website

NUTRITIVE

NUTRITIVE

An explosionfor dry hair

MASKAN AMAZING BOMB EVEN FOR THE DRIEST HAIR

IN JUST A FEW MINUTES ITS RICH TEXTURE PROVIDES AN EXPLOSION OF NOURISHMENT

SOFTNESS AND SHINE

JAR 5001000 ML

SHAMPOOCLEANSES GENTLY NOURISHING

THE HAIR DAY AFTER DAY

BOTTLE 5001500 ML

LEAVE-IN CONDITIONERLIGHT LEAVE-IN CONDITIONER IDEAL FOR DETANGLING EVEN THE DRIEST HAIR FOR

LONG-LASTING MOISTURE

TUBE 250 ML

OILA PRECIOUS SERUM FULL OF NOURISHMENT AND SHINE

THAT CREATES A BARRIER ON THE HAIR PROTECTING

IT FROM HUMIDITY AND GIVING YOU EXTRAORDINARILY

NOURISHED AND SHINY HAIR

BOTTLE 125 ML

PRODUCT RANGE

Coconut OilAN OIL HIGHLY VALUED IN

BEAUTY TREATMENTS FOR ITS NOURISHING AND REGENERATING POWERS

THE PRESENCE OF EMOLLIENTSAND VITAMIN E MAKE IT PERFECT

FOR PROVIDING DEEP NOURISHMENTTO THE HAIR FIBER

Argan OilRENOWNED THE WORLD

OVER FOR ITS REVITALIZING PROPERTIES THIS OIL RICH IN OMEGA 3 OMEGA 6 AND VITAMIN E RESTORES THE HAIRrsquoS VITALITY

AND SILKINESS

A POWERFUL cocktail of nutrients

Incrediblysoft hair

+51AFTER JUST ONETREATMENT

+78ON DRY HAIR

+43ON WET HAIR

x 3

Visiblyimproved

brushability

Increasedshine

INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR COMPARING THE FULL YELLOW NUTRITIVE SERVICE WITH AN ORDINARY SHAMPOO INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR TREATED WITH YELLOW NUTRITIVE (SHAMPOO+MASK+LEAVE-IN CONDITIONER) COMPARED WITH UNTREATED HAIR COMPARED WITH HAIR NOT TREATED WITH YELLOW NUTRITIVE

REPAIR

The perfect energy boost for hair

REPAIR

REPAIR

YELLOWrsquoS NEW LINE FOR DAMAGED AND VERY DAMAGED HAIR IS PERFECT FOR

IN DEPTH REPAIR

PROTECTION DURING TECHNICAL SERVICES

PERSONALIZED CARE TREATMENTS

12

3

ENERGY DIRECTLY FROM nature

THANKS TO THEIR LOW MOLECULAR WEIGHT THEY PENETRATE DEEP INTO THE LAYERS OF THE HAIR FIBER AND INTERACT WITH THE KERATIN IN YOUR HAIR TO CREATE NEW BONDS

WITH FATTY ACIDS THAT WORK ON THE LIPID STRUCTURE TO PROVIDE NUTRITION

AND SEAL THE CUTICLE

Cocoa Butter

Almond Proteins

THIS HIGH-PERFORMING COMBINATION PROVIDES STRENGTH VITALITY AND PROTECTION TO YOUR HAIR

Internal restructuring

External repair

PRODUCT RANGE

86 STRONGER HAIR AFTER THE FIRST TREATMENT

SHAMPOO THE FIRST STEP TOWARDS HAVING

STRONG AND FLEXIBLE HAIRAS IT CLEANSES GENTLY IT GIVES YOUR

HAIR A HEALTHY AND VITAL LOOK

FOR SALON AND AT HOME USE

5001500 ML BOTTLE

ADAPTS TO BOTH ALKALINE AND ACIDIC ENVIRONMENTS

TO PROTECT YOUR HAIR DURING TECHNICAL SERVICES AND FOR

PERSONALIZED CARE TREATMENTS

HERE IS HOW

CONDITIONERVERSATILE PLIABLE TEXTURE CREAM WITH

MULTIUSE BENEFITS USE IT AS A RINSE PERFECT FOR THIN HAIR THAT NEEDS REPAIR

WITHOUT BEING WEIGHED DOWN USE IT AS A LEAVE-IN EXCELLENT FOR NORMAL ANDOR

THICK HAIR THAT NEEDS REPAIR OVER 24 HOURS

FOR SALON AND AT HOME USE

500 ML BOTTLE

MASKSUBSTANTIAL FORMULA FOR IN DEPTH REPAIR FROM INSIDE OUT REPAIRS THE FIBRE AND SEALS THE CUTICLE YOUR HAIR LOOKS VITAL EASIER TO UNTANGLE AND LUMINOUS

FOR SALON AND AT HOME USE

5001000 ML JAR

BOND HEROSUPER CONCENTRATED BOOSTER WITH ACTIVE INGREDIENTS FORA DEEP RECONSTRUCTION OF DAMAGED HAIR

FOR SALON USE ONLY

100 ML BOTTLE

Eg 5 ml BOND HERO + 30 ml MASK

16MIXING RATIO

Eg 10 ml BOND HERO + 60 ml YELLOW COLOuR

BLEACHING

COLOURING

SMOOTHING

Personalization AND Protection

INTENSE RECONSTRUCTION

COLOUR PROTECTION

NOURISHMENT

PERFECTLY SMOOTH HAIR WITH NO FRIZZ

16MIXING RATIO

IDEAL FOR COOL BLONDESBLEACHED WHITE OR

GREY HAIR

SILVER

hellipProvide the cool tonesthat your clients are looking for

Nature IS OUR SECRET laquodouble weaponraquo AGAINST BRASSY UNDERTONES

Accedilaiacute BerriesTHIS SUPERFOOD WITH AN INTENSE PURPLE COLORA COMPLEMENTARY COLOR OF YELLOW TONES ACTSMORE INTERNALLY ON THE CAUSES LEADING TO HAIRYELLOWING

Rose of JerichoUSED IN HOUSES TO FIGHT UNPLEASANT ODORS AND SMOKE

FOR HAIR IT CREATES AN EXTERNAL SHIELDTO PROTECT FROM YELLOWING CAUSED

BY DAILY POLLUTION

3 products FOR ICY RESULTS

SHAMPOOWHILE IT CLEANSES ITS VIOLET PIGMENTREMOVES THE YELLOWORANGE TONESRESTORING THE DESIRED COLOUR TO THE

HAIR USE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

CONDITIONERIT GIVES EXTREME SOFTNESS TO THE HAIR WHILEITS VIOLET PIGMENT REMOVES THE YELLOWORANGE TONES RESTORING THE DESIRED COLOURUSE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

PURE SILVER

ULTRA CONCENTRATED VIOLETASH PIGMENT THAT PERFECTLY NEUTRALIZESTHE MOST RESISTANT BRASSY TONES USE DURING SALON SERVICES FOR CUSTOMIZED RESULTS

LETrsquoS DISCOVERhellip

FOR SALON USE ONLY

100 ML BOTTLE

IMPROVE AND CUSTOMIZE CARE SERVICES

MIXING RATIO 110 1 ML PURE SILVER + 10 ML SHAMPOOCONDITIONERMASKS

gt

gtgtgtgt

INTENSENEUTRALIZATION

COLORPROTECTION

INTENSERECONSTRUCTION

NOURISHMENT

PERFECTLY SMOOTHHAIR WITH NO FRIZZ

PURESILVER

TONING CARE SERVICE

ENRICHED TECHNICAL SERVICES

MIXING RATIO8 ML PURE SILVER + 60 ML COLOUR

COLOURING

PURESILVER

TONING COLOR

SERVICE

MIXING RATIO 1106 ML PURE SILVER + 60 ML SMOOTHING MOUSSE

SMOOTHING

Pure Silver WIDENS SALON SERVICES

EASY LONG

VOGUEIT 2018

There is a dream called long hair

32 OF WOMEN

ARE CONSTANTLY HUNTING FOR PRODUCTS THAT STIMULATEGROWTH

MANY WOMEN HAVE THE FEELING

THAT THEIR HAIR STOPS

GROWING AT A CERTAIN POINT

HELPIt just wonrsquot grow

any more than thisrdquo

ldquo

FROM ALFAPARF GROUP RESEARCH

COMES A NEW INNOVATIVE LINE DEDICATED TO HELPING YOURCUSTOMERS

EASY LONG

Having the long hair of your dreams has never been easier

A natural secret THATCOMES FROM THE SEA

Tahitian SeaweedFROM THE POLYNESIAN SEA AN ACTIVE

INGREDIENT RICH IN MINERALS VITAMINS CAROTENOIDS PROTEINS

AND POLYUNSATURATED FATTY ACIDS

OUR TAHITIAN ALGAE IS CULTIVATED IN CLOSED PHOTOBIOREACTORS

- IN CONTROLLED AND STABLE CONDITIONS

- IN AN ENVIRONMENTALLY FRIENDLY WAY

MULTI-ACTION total success

Tested Results

UP TO 44MORE GROWTH

IN 4 WEEKS

From the folliclehellipTAHITIAN ALGAE STIMULATES

LOCALISED CELL MULTIPLICATION IN THE FOLLICLE REGION

PROMOTING FASTER HAIR GROWTH

hellipto the endsTHE ALGAE HELPSTO MAKE

YOUR HAIRMOREVIBRANT AND

DENSE WITH ASTRONGERAPPEARANCE

A VERY SMALL LINE FOR

very long hair

THE SIZES ALLOW UP TO 2 MONTHS OF TREATMENT

SHAMPOO

IT GENTLYCLEANSES

AND STARTS ACTING

ON THE FOLLICLE

500 ML BOTTLE

TONICIT ACTIVATES THE

FOLLICLE AND CREATES OPTIMAL CONDITIONS FOR

FASTER HAIR GROWTH

USE IT EVERY DAY FORMAXIMUM

EFFECTIVENESS125 ML BOTTLE

CONDITIONER

IT WORKS TO STRENGTHEN AND

NOURISH LENGTHS

AND ENDS FOR THE HAIR WELL-

BEING

500 ML BOTTLE

STAR

INTENSIVE SHINE SERUM LEAVE-IN SHINE INFUSION

INSTANT SHINE TO EVERY WOMENrsquoS HAIR

THE SECRETS OF

PEARL POWDER

Rich in vitamins minerals andamino acids this ancient extract

stimulates the formation of keratin helping to restore damaged areas

ARGAN OIL

A valuable plant extractthat smooths the surface

of the hair making itshiny and vibrant

ALOETRIX

An exclusive complexcontaining Aloe Vera

Wheat Germ and UV Filterfor soft and silky hair

STYLE

Hair that always looks good with style and energy

MATTE PASTE ndash SHINE WAX ndash GEL ndashSTRONG HAIRSPRAY ndash EXTRA STRONG HAIRSPRAY ndash CURL amp MOLD ACTIVATOR

STYLE

An incredibly complete formula

with an energy source directly from nature

Green CoffeeItrsquos a fantastic natural ally for our hairrsquos vitality thanks to its energizing andprotective properties Its oil rich in Omega 6 fatty acids and Vitamin Ehelps to protect the hair from dehydration preventing itsimpoverishment

AloetrixAn extraordinary complex containing

Aloe Vera and Wheat Proteins that helpsmake the hair soft and silky

COSMETICEFFECT OF HAIR

+135

HYDRATION

Enhanced

Average value measured after five treatments with Yellow Style products After rinsing hair combability is improved Instrumental test conducted on Yellow Style Curl amp Mold Activator

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 17: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

TONE-ON-TONECREATOR

The revolution oftone-on-tone colour

Tone-on-tone COLOUR

Tone-on-Tone Creator

A SMART ADDITIVE THATWHEN ADDED TO YELLOW PERMANENT COLOUR

ACTS BY TARGETING THE ALKALINITY OF THE COLOUR CREAM

REDUCING ITS PH LEVEL AND TRANSFORMING IT INTO A TRUE

TONE-ON-TONE COLOURIT ALSO CARRIES OUT A

REMINERALIZING ACTION

THE SECRET gentleness AT THE CORE OF THE formula

Italian Citrus FruitsPERFECTLY BALANCED IN THE FORMULA

THE EXCLUSIVE COMPLEX OF ALPHA HYDROXYACIDS CONTAINED AT THE HEART OF THE

BEST ITALIAN CITRUS FRUITS REDUCESSIGNIFICANTLY THE PH LEVEL OF THE COLOUR

IN THIS WAY THE CUTICLES REMAIN MORECLOSED AND PRESERVE THE EXTERNAL

STRUCTURE OF THE HAIR

CristalsMINERAL GEMS WHICH PROVIDE THE HAIR WITH A STRONG RECHARGE OF

MINERALS

Shake the bottleto free its magic

INSTRUMENTAL TESTS MADE ON HAIR TREATED WITH YELLOW COLOR 71 + TONE-ON-TONE CREATOR COMPARED TO THE SAME SHADE OF MARKET COMPETITORSINSTRUMENTAL TESTS MADE ON YELLOW COLOR 71 + TONE-ON-TONE CREATOR COMPARED TO NON TREATED HAIR

Very easy TO USE

WHEN COLORING NATURAL HAIR ADD YELLOW TONE-ON-TONE CREATOR IN AN EQUAL QUANTITY TO HALF THE QUANTITY OF THE COLOR(IE 50 ML YELLOW COLOR + 100 ML YELLOW PEROXIDE 5 VOL + 25 ML YELLOW TONE-ON-TONE CREATOR) TO AVOID ALTERING THE NATURAL BASE 1000 ML AND 120 ML FOR BRAZIL ARGENTINA COLOMBIA CHILE AND PERUgrave

+ +

COLOUR PEROXIDE 5 VOL1000 ML

TONE-ON-TONE CREATOR100 ML

101

12 PEROXIDE WITH 5 VOLUMES PERFECT TO DEVELOP THE COLOUR AND ENSURE AN

EXCELLENT NEUTRALIZATION

bull MIXING RATIOCOLOUR ndash PEROXIDE gt 12

bull MIXING RATIOCOLOUR ndash TONE-ON-TONE CREATOR gt 101

EXAMPLE 50 ML YELLOW COLOUR + 100 ML YELLOW PEROXIDE + 5 ML YELLOW TONE-ON-TONE CREATOR

Many benefits COMPARED TO A TRADITIONAL tone-on-tone

bull 1 product only = 74 colour optionsbull ZERO STOCK LESS COST FOR STOCK

bull WIDER RANGE A HIGHER NUMBER OF COLOURS THAN THE AVERAGE OF TONE-ON-TONE COLOURS ON THE MARKET

bull CONSISTENCY OF TONE WHEN YOU HAVE TO MATCHTHE COLOR SAME COLOUR CHART

bull Higher concentration of colouring dyesIN YELLOW COLOUR

bull NEUTRALIZATION UP TO 3 TIMES BETTER

bull 100 GRAY HAIR COVERAGE

bull PH significantly lowerTHAN MANY OTHER TONE-ON-TONE COLOURS ON THE MARKET

bull AMPLIFIED COSMETICITY

VS A NORMAL TONE-ON-TONE INSTRUMENTAL TEST MADE ON THE SHADES 71 AND 1021 COMPARING YELLOW COLOR + TONE-ON-TONE CREATOR WITH THE SAME SHADES OF THE MARKET COMPETITORS APPLICATION TESTS ON MODEL INSTRUMENTAL TEST MADE ON SHADES 71 AND 1021

make the ordinaryextraordinary

BLEACH

QuinoaSUPERFOOD RICH IN ESSENTIAL AMINO ACIDS

AND CATIONIC AMINO ACIDS WHICH HAVE

AFFINITY TO THE STRUCTURE OF THE HAIR

HELPSTO PRESERVE THE KERATIN CHAINS AND

TO PROTECT THE HAIR FIBER

AloetrixHELPS COSMETICALLY TREATED

HAIR FEEL SMOOTH AND SILKY

7 LEVELBLUE NON-VOLATILE POWDER ENRICHED WITH SPECIAL PIGMENTS

IDEAL FOR COUNTERACTING UNWANTED YELLOWORANGE TONES

RECOMMENDED FOR APPLICATION ON SCALP

PERFECT FOR USE AS A COLOUR-REMOVAL WASH AND FOR TOTAL

DECOLOURING

9 LEVELEXTREME BLEACHING FOR THE MOST DETERMINED BLONDES

WHITE NON-VOLATILE POWDER FOR BETTER VISIBILITY OF THE

BLEACHING BASE

Using our bleaching powder

THE product range

12 X 20 g SACHET BOXIDEAL QUANTITY FOR PARTIALBLEACHING JOBS

BLEACHINGPOWDER7 LEVELS

500 g CANISTER

BLEACHINGPOWDER9 LEVELS

500 g CANISTER

12 X 50 g SACHET BOXIDEAL QUANTITY FOR BLEACHINGTREATMENTS ON MEDIUM-LENGTH HAIR

LISS

Keratin SmoothingTreatment

PROGRESSIVE SMOOTHING TREATMENT MOUSSE

SMOOTH AND TAMED HAIR WITH NO FRIZZY EFFECT UP TO 2-3 MONTHS

1

2

4

3FOR ALL HAIR TYPES

HANDY DISPENSER FOR QUICK AND EASY APPLICATION

COMPLETELY SAFE FOR THE PROFESSIONAL AND THE CLIENT

DEPENDING ON THE HAIR TYPE

MAXIMUM PERFORMANCE IN A CONVENIENT kitA MOUSSE FORMULA

READY TO BE USED FOR INSTANT AND EASY APPLICATION

ON HAIR

FROM 2 TO 3 APPLICATIONS DEPENDING ON THE HAIR TYPE

STEP 1SHAMPOOCLEANSES AND DETANGLES THE HAIR PERFECTLY HELPS OPEN UP THE CUTICLES TO BETTER PREPARE THE HAIR FOR THE STRAIGHTENING TREATMENT

60 ML BOTTLE

STEP 3MASKNOURISHES THE HAIR INTENSELY LEAVING IT NATURALLY SOFT AND SILKY

75 ML TUBE

STEP 2SMOOTHING MOUSSETEMPORARILY RESHAPES THE ARRANGEMENT OF THE KERATIN CHAINS WITHOUT BREAKING THE DISULFIDE BONDS ALLOWING THE HAIR TO GRADUALLY TAKE ON THE SMOOTH SHAPE

150 ML BOTTLE

THE ingredients OF PERFECT LONG-LASTING SMOOTHNESS

GlyoxylicAcid

A STRAIGHTENING ACTIVE INGREDIENT THAT DOES NOT BREAK THE KERATIN

FIBERS BUT RESHAPES THEM GIVING THE HAIR A SMOOTH APPEARANCE WITH A

SEMI-PERMANENT EFFECT

KeraNutritiveComplex

A UNIQUE COMPLEX CONTAINING 3 ACTIVE INGREDIENTS THAT TAKE

CARE OF THE COSMETIC HAIR

KeratinHELPS TO KEEP THE HAIR FIBER AGILE AND PROTECTED FROM EXTERNAL STRESSES

Murumuru Butter and Babassu OilAN EXTRAORDINARY BLEND THAT NOURISHES DEEP DOWN AND BRIGHTENS THE HAIR HELPING TO REDUCE FRIZZ

AloetrixAN EXCLUSIVE COMPLEX CONTAINING ALOE VERA WHEAT GERM AND UV FILTER FOR SOFT AND SILKY HAIR

PROTEIN THAT REPRESENTS ABOUT 90 OF THE HAIR STRUCTURE

1 KIT 2 methods OF APPLICATION

SMART EDUCATION

Available for download on the website

Step-by-step brochureA PRACTICAL TOOL TO GUIDE YOU DURING THE SERVICES Step-by-step video tutorial

SIMPLE AND CLEAR TO INTRODUCE THE TWO TREATMENT METHODS

AVAILABLE ON OUR YOUTUBE YELLOW PROFESSIONAL CHANNEL

CARE portfolio

NUTRITIVELISS

STAR

COLOR CARE

REPAIR SILVER

EASY LONG

LISS

LISS

Frizzrsquos enemyYour new best friendTHE NEW LINE YELLOW LISS IS DEDICATED

TO FRIZZY AND UNMANAGEABLE HAIRTHAT NEEDS EXTRA HELP TO ACHIEVE

PERFECT LONG-LASTING SMOOTHNESS EVEN IN EXTREME CONDITIONS

IDEAL FOR WAVYNATURALLY STRAIGHT

OR CHEMICALLY STRAIGHTENED HAIR

SHAMPOOITS FORMULA GENTLY CLEANSES

AND TAMES EVEN THE MOSTUNRULY HAIR

500 ML BOTTLE

MASKA CONCENTRATE OF ACTIVE INGREDIENTS WITH

SMOOTHING AND TAMING PROPERTIESWHICH VERY FRIZZY AND REBELLIOUS HAIR WILL NOT

BE ABLE TO RESIST TOITS DENSE TEXTURE EMBRACES AND DEEPLY

NOURISHES THE HAIR FIBER

500 ML JAR

MULTI-BENEFITTHE PRODUCT YOUR HAIR CAN NO LONGER DO WITHOUT

A LIGHTWEIGHT LEAVE-IN SERUM WHICH GIVES THE HAIR 10 BENEFITS IN A SINGLE PRODUCT THERMAL PROTECTION ANTI-FRIZZ ANTI-HUMIDITY DETANGLING ACTION UV PROTECTION TAMING EFFECT ANTI-STATIC EFFECT PREVENTS SPLIT ENDS HELPS TO SEAL

THE CUTICLE AND GIVES SHINE

150 ML BOTTLE

hellipFOR TRULY spectacular hair

CONDITIONERA VALUABLE TOOL TO TAME FRIZZY

AND REBELLIOUS HAIRITS DELICATE TEXTURE SOFTENS AND

SMOOTHENS THE SURFACE OF THE HAIRWITHOUT WEIGHING IT DOWN

SUITABLE FOR DAILY USE

500 ML BOTTLE

Perfectly smooth hair IN JUST A FEW SIMPLE STEPS

OUR recipe

Keratin-HTHIGH TECHNOLOGY KERATIN ENHANCED IN LABORATORYFOR THE SMART SIMULATION OF THE HAIRrsquoS NATURALKERATIN AND ABLE TO INTERCEPT THE MOST DAMAGEDAREAS AND REPAIR THEM FOR HAIR THAT APPEARS HEALTHYAND WITHOUT IMPERFECTIONS

Amaranth OilESPECIALLY RICH IN EMOLLIENTS PROTEINS MINERAL SALTS AND VITAMIN E THIS OIL BESIDES PROVIDING DEEP NOURISHMENT COATS THE HAIR IN A THIN BUT STRONGBARRIER THAT HINDERS THE PENETRATION OF HUMIDITY INSIDE THE HAIR STEM FOR LONG-LASTING PROTECTION

RESULT

hellipFOR complete control OF UNRULY HAIR

Say goodbye to frizzy

hair Drastic reductionin volume

FROM THE VERYFIRST TREATMENT

Perfectlymanageable

hair

UP TO

4 daysEVEN IN

CONDITIONS OF EXTREME HUMIDITY

(70-80) -42IN VOLUME AS COMPAREDTO A BASIC TREATMENT

WHEN USED REGULARLYIT CREATES

longer lastingsmoothness

and silkiness

FROM VERY FIRST USE THE YELLOW LISS TREATMENT (SHAMPOO+MASK+MULTI-BENEFIT) REDUCES FRIZZ BY 75 AS COMPARED TO USING AN ORDINARY SHAMPOO AFTER 4 DAYS THERE IS STILL 42 LESS FRIZZINSTRUMENTAL TESTS CONDUCTED AT 22-25degC WITH RELATIVE HUMIDITY (RH) OF 70-80 THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) AS COMPARED TO AN ORDINARY SHAMPOO VISIBLY REDUCES UNWANTED VOLUME TREATMENT AFTER TREATMENT THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) MAKES THE HAIR SMOOTHER AND EASIER TO MANAGE OVER TIME

COLOR CARE

COLOR CARE

Specially designed to enhanceand preserve intensity and vibrancy

of hair colour over time

Maximum performancewith only 3 products

LEAVE-IN SERUMExtraordinary ultra-light serum that seals cuticles and helps to prolong colour intensity and shine Protects hair from aggressive external agents such as heat sources and sunlight Contains UV filter Perfect for pre-styling on wet hair or as finishing on dry hair150ml bottle

SHAMPOOGently cleanses maintaining highlight intensity and shine day after day Eliminates alkaline residue from colour treatment and seals the cuticles500-1500 ml bottle

MASKRegenerates and intensely nourishes coloured hairHelps to prolong highlight intensity and keep hair shiny and soft500 - 1000 ml jar

An elixir of life at theheart of the formula

Goji BerriesOriginal from Tibet these

berries are consideredto be an elixir of life

Rich in vitamins sugarsminerals and proteinsthey help slow downoxidation to prolong

colour intensity

Colour still fresh

after month

Enhanced shine

+ 4 after just

one treatment

After 12 washes colour maintains over 85 of its intensity Average value calculated on results of instrumental test conducted on Yellow Color Permanent shades 5 and 8 with Yellow Color Care full treatmentInstrumental test conducted on Yellow Color Permanent shade 766 with Yellow Color Care full treatment compared to basic shampoo and conditioner treatment

Smart Education

Salon services

Available for download on the website

NUTRITIVE

NUTRITIVE

An explosionfor dry hair

MASKAN AMAZING BOMB EVEN FOR THE DRIEST HAIR

IN JUST A FEW MINUTES ITS RICH TEXTURE PROVIDES AN EXPLOSION OF NOURISHMENT

SOFTNESS AND SHINE

JAR 5001000 ML

SHAMPOOCLEANSES GENTLY NOURISHING

THE HAIR DAY AFTER DAY

BOTTLE 5001500 ML

LEAVE-IN CONDITIONERLIGHT LEAVE-IN CONDITIONER IDEAL FOR DETANGLING EVEN THE DRIEST HAIR FOR

LONG-LASTING MOISTURE

TUBE 250 ML

OILA PRECIOUS SERUM FULL OF NOURISHMENT AND SHINE

THAT CREATES A BARRIER ON THE HAIR PROTECTING

IT FROM HUMIDITY AND GIVING YOU EXTRAORDINARILY

NOURISHED AND SHINY HAIR

BOTTLE 125 ML

PRODUCT RANGE

Coconut OilAN OIL HIGHLY VALUED IN

BEAUTY TREATMENTS FOR ITS NOURISHING AND REGENERATING POWERS

THE PRESENCE OF EMOLLIENTSAND VITAMIN E MAKE IT PERFECT

FOR PROVIDING DEEP NOURISHMENTTO THE HAIR FIBER

Argan OilRENOWNED THE WORLD

OVER FOR ITS REVITALIZING PROPERTIES THIS OIL RICH IN OMEGA 3 OMEGA 6 AND VITAMIN E RESTORES THE HAIRrsquoS VITALITY

AND SILKINESS

A POWERFUL cocktail of nutrients

Incrediblysoft hair

+51AFTER JUST ONETREATMENT

+78ON DRY HAIR

+43ON WET HAIR

x 3

Visiblyimproved

brushability

Increasedshine

INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR COMPARING THE FULL YELLOW NUTRITIVE SERVICE WITH AN ORDINARY SHAMPOO INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR TREATED WITH YELLOW NUTRITIVE (SHAMPOO+MASK+LEAVE-IN CONDITIONER) COMPARED WITH UNTREATED HAIR COMPARED WITH HAIR NOT TREATED WITH YELLOW NUTRITIVE

REPAIR

The perfect energy boost for hair

REPAIR

REPAIR

YELLOWrsquoS NEW LINE FOR DAMAGED AND VERY DAMAGED HAIR IS PERFECT FOR

IN DEPTH REPAIR

PROTECTION DURING TECHNICAL SERVICES

PERSONALIZED CARE TREATMENTS

12

3

ENERGY DIRECTLY FROM nature

THANKS TO THEIR LOW MOLECULAR WEIGHT THEY PENETRATE DEEP INTO THE LAYERS OF THE HAIR FIBER AND INTERACT WITH THE KERATIN IN YOUR HAIR TO CREATE NEW BONDS

WITH FATTY ACIDS THAT WORK ON THE LIPID STRUCTURE TO PROVIDE NUTRITION

AND SEAL THE CUTICLE

Cocoa Butter

Almond Proteins

THIS HIGH-PERFORMING COMBINATION PROVIDES STRENGTH VITALITY AND PROTECTION TO YOUR HAIR

Internal restructuring

External repair

PRODUCT RANGE

86 STRONGER HAIR AFTER THE FIRST TREATMENT

SHAMPOO THE FIRST STEP TOWARDS HAVING

STRONG AND FLEXIBLE HAIRAS IT CLEANSES GENTLY IT GIVES YOUR

HAIR A HEALTHY AND VITAL LOOK

FOR SALON AND AT HOME USE

5001500 ML BOTTLE

ADAPTS TO BOTH ALKALINE AND ACIDIC ENVIRONMENTS

TO PROTECT YOUR HAIR DURING TECHNICAL SERVICES AND FOR

PERSONALIZED CARE TREATMENTS

HERE IS HOW

CONDITIONERVERSATILE PLIABLE TEXTURE CREAM WITH

MULTIUSE BENEFITS USE IT AS A RINSE PERFECT FOR THIN HAIR THAT NEEDS REPAIR

WITHOUT BEING WEIGHED DOWN USE IT AS A LEAVE-IN EXCELLENT FOR NORMAL ANDOR

THICK HAIR THAT NEEDS REPAIR OVER 24 HOURS

FOR SALON AND AT HOME USE

500 ML BOTTLE

MASKSUBSTANTIAL FORMULA FOR IN DEPTH REPAIR FROM INSIDE OUT REPAIRS THE FIBRE AND SEALS THE CUTICLE YOUR HAIR LOOKS VITAL EASIER TO UNTANGLE AND LUMINOUS

FOR SALON AND AT HOME USE

5001000 ML JAR

BOND HEROSUPER CONCENTRATED BOOSTER WITH ACTIVE INGREDIENTS FORA DEEP RECONSTRUCTION OF DAMAGED HAIR

FOR SALON USE ONLY

100 ML BOTTLE

Eg 5 ml BOND HERO + 30 ml MASK

16MIXING RATIO

Eg 10 ml BOND HERO + 60 ml YELLOW COLOuR

BLEACHING

COLOURING

SMOOTHING

Personalization AND Protection

INTENSE RECONSTRUCTION

COLOUR PROTECTION

NOURISHMENT

PERFECTLY SMOOTH HAIR WITH NO FRIZZ

16MIXING RATIO

IDEAL FOR COOL BLONDESBLEACHED WHITE OR

GREY HAIR

SILVER

hellipProvide the cool tonesthat your clients are looking for

Nature IS OUR SECRET laquodouble weaponraquo AGAINST BRASSY UNDERTONES

Accedilaiacute BerriesTHIS SUPERFOOD WITH AN INTENSE PURPLE COLORA COMPLEMENTARY COLOR OF YELLOW TONES ACTSMORE INTERNALLY ON THE CAUSES LEADING TO HAIRYELLOWING

Rose of JerichoUSED IN HOUSES TO FIGHT UNPLEASANT ODORS AND SMOKE

FOR HAIR IT CREATES AN EXTERNAL SHIELDTO PROTECT FROM YELLOWING CAUSED

BY DAILY POLLUTION

3 products FOR ICY RESULTS

SHAMPOOWHILE IT CLEANSES ITS VIOLET PIGMENTREMOVES THE YELLOWORANGE TONESRESTORING THE DESIRED COLOUR TO THE

HAIR USE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

CONDITIONERIT GIVES EXTREME SOFTNESS TO THE HAIR WHILEITS VIOLET PIGMENT REMOVES THE YELLOWORANGE TONES RESTORING THE DESIRED COLOURUSE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

PURE SILVER

ULTRA CONCENTRATED VIOLETASH PIGMENT THAT PERFECTLY NEUTRALIZESTHE MOST RESISTANT BRASSY TONES USE DURING SALON SERVICES FOR CUSTOMIZED RESULTS

LETrsquoS DISCOVERhellip

FOR SALON USE ONLY

100 ML BOTTLE

IMPROVE AND CUSTOMIZE CARE SERVICES

MIXING RATIO 110 1 ML PURE SILVER + 10 ML SHAMPOOCONDITIONERMASKS

gt

gtgtgtgt

INTENSENEUTRALIZATION

COLORPROTECTION

INTENSERECONSTRUCTION

NOURISHMENT

PERFECTLY SMOOTHHAIR WITH NO FRIZZ

PURESILVER

TONING CARE SERVICE

ENRICHED TECHNICAL SERVICES

MIXING RATIO8 ML PURE SILVER + 60 ML COLOUR

COLOURING

PURESILVER

TONING COLOR

SERVICE

MIXING RATIO 1106 ML PURE SILVER + 60 ML SMOOTHING MOUSSE

SMOOTHING

Pure Silver WIDENS SALON SERVICES

EASY LONG

VOGUEIT 2018

There is a dream called long hair

32 OF WOMEN

ARE CONSTANTLY HUNTING FOR PRODUCTS THAT STIMULATEGROWTH

MANY WOMEN HAVE THE FEELING

THAT THEIR HAIR STOPS

GROWING AT A CERTAIN POINT

HELPIt just wonrsquot grow

any more than thisrdquo

ldquo

FROM ALFAPARF GROUP RESEARCH

COMES A NEW INNOVATIVE LINE DEDICATED TO HELPING YOURCUSTOMERS

EASY LONG

Having the long hair of your dreams has never been easier

A natural secret THATCOMES FROM THE SEA

Tahitian SeaweedFROM THE POLYNESIAN SEA AN ACTIVE

INGREDIENT RICH IN MINERALS VITAMINS CAROTENOIDS PROTEINS

AND POLYUNSATURATED FATTY ACIDS

OUR TAHITIAN ALGAE IS CULTIVATED IN CLOSED PHOTOBIOREACTORS

- IN CONTROLLED AND STABLE CONDITIONS

- IN AN ENVIRONMENTALLY FRIENDLY WAY

MULTI-ACTION total success

Tested Results

UP TO 44MORE GROWTH

IN 4 WEEKS

From the folliclehellipTAHITIAN ALGAE STIMULATES

LOCALISED CELL MULTIPLICATION IN THE FOLLICLE REGION

PROMOTING FASTER HAIR GROWTH

hellipto the endsTHE ALGAE HELPSTO MAKE

YOUR HAIRMOREVIBRANT AND

DENSE WITH ASTRONGERAPPEARANCE

A VERY SMALL LINE FOR

very long hair

THE SIZES ALLOW UP TO 2 MONTHS OF TREATMENT

SHAMPOO

IT GENTLYCLEANSES

AND STARTS ACTING

ON THE FOLLICLE

500 ML BOTTLE

TONICIT ACTIVATES THE

FOLLICLE AND CREATES OPTIMAL CONDITIONS FOR

FASTER HAIR GROWTH

USE IT EVERY DAY FORMAXIMUM

EFFECTIVENESS125 ML BOTTLE

CONDITIONER

IT WORKS TO STRENGTHEN AND

NOURISH LENGTHS

AND ENDS FOR THE HAIR WELL-

BEING

500 ML BOTTLE

STAR

INTENSIVE SHINE SERUM LEAVE-IN SHINE INFUSION

INSTANT SHINE TO EVERY WOMENrsquoS HAIR

THE SECRETS OF

PEARL POWDER

Rich in vitamins minerals andamino acids this ancient extract

stimulates the formation of keratin helping to restore damaged areas

ARGAN OIL

A valuable plant extractthat smooths the surface

of the hair making itshiny and vibrant

ALOETRIX

An exclusive complexcontaining Aloe Vera

Wheat Germ and UV Filterfor soft and silky hair

STYLE

Hair that always looks good with style and energy

MATTE PASTE ndash SHINE WAX ndash GEL ndashSTRONG HAIRSPRAY ndash EXTRA STRONG HAIRSPRAY ndash CURL amp MOLD ACTIVATOR

STYLE

An incredibly complete formula

with an energy source directly from nature

Green CoffeeItrsquos a fantastic natural ally for our hairrsquos vitality thanks to its energizing andprotective properties Its oil rich in Omega 6 fatty acids and Vitamin Ehelps to protect the hair from dehydration preventing itsimpoverishment

AloetrixAn extraordinary complex containing

Aloe Vera and Wheat Proteins that helpsmake the hair soft and silky

COSMETICEFFECT OF HAIR

+135

HYDRATION

Enhanced

Average value measured after five treatments with Yellow Style products After rinsing hair combability is improved Instrumental test conducted on Yellow Style Curl amp Mold Activator

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 18: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

Tone-on-tone COLOUR

Tone-on-Tone Creator

A SMART ADDITIVE THATWHEN ADDED TO YELLOW PERMANENT COLOUR

ACTS BY TARGETING THE ALKALINITY OF THE COLOUR CREAM

REDUCING ITS PH LEVEL AND TRANSFORMING IT INTO A TRUE

TONE-ON-TONE COLOURIT ALSO CARRIES OUT A

REMINERALIZING ACTION

THE SECRET gentleness AT THE CORE OF THE formula

Italian Citrus FruitsPERFECTLY BALANCED IN THE FORMULA

THE EXCLUSIVE COMPLEX OF ALPHA HYDROXYACIDS CONTAINED AT THE HEART OF THE

BEST ITALIAN CITRUS FRUITS REDUCESSIGNIFICANTLY THE PH LEVEL OF THE COLOUR

IN THIS WAY THE CUTICLES REMAIN MORECLOSED AND PRESERVE THE EXTERNAL

STRUCTURE OF THE HAIR

CristalsMINERAL GEMS WHICH PROVIDE THE HAIR WITH A STRONG RECHARGE OF

MINERALS

Shake the bottleto free its magic

INSTRUMENTAL TESTS MADE ON HAIR TREATED WITH YELLOW COLOR 71 + TONE-ON-TONE CREATOR COMPARED TO THE SAME SHADE OF MARKET COMPETITORSINSTRUMENTAL TESTS MADE ON YELLOW COLOR 71 + TONE-ON-TONE CREATOR COMPARED TO NON TREATED HAIR

Very easy TO USE

WHEN COLORING NATURAL HAIR ADD YELLOW TONE-ON-TONE CREATOR IN AN EQUAL QUANTITY TO HALF THE QUANTITY OF THE COLOR(IE 50 ML YELLOW COLOR + 100 ML YELLOW PEROXIDE 5 VOL + 25 ML YELLOW TONE-ON-TONE CREATOR) TO AVOID ALTERING THE NATURAL BASE 1000 ML AND 120 ML FOR BRAZIL ARGENTINA COLOMBIA CHILE AND PERUgrave

+ +

COLOUR PEROXIDE 5 VOL1000 ML

TONE-ON-TONE CREATOR100 ML

101

12 PEROXIDE WITH 5 VOLUMES PERFECT TO DEVELOP THE COLOUR AND ENSURE AN

EXCELLENT NEUTRALIZATION

bull MIXING RATIOCOLOUR ndash PEROXIDE gt 12

bull MIXING RATIOCOLOUR ndash TONE-ON-TONE CREATOR gt 101

EXAMPLE 50 ML YELLOW COLOUR + 100 ML YELLOW PEROXIDE + 5 ML YELLOW TONE-ON-TONE CREATOR

Many benefits COMPARED TO A TRADITIONAL tone-on-tone

bull 1 product only = 74 colour optionsbull ZERO STOCK LESS COST FOR STOCK

bull WIDER RANGE A HIGHER NUMBER OF COLOURS THAN THE AVERAGE OF TONE-ON-TONE COLOURS ON THE MARKET

bull CONSISTENCY OF TONE WHEN YOU HAVE TO MATCHTHE COLOR SAME COLOUR CHART

bull Higher concentration of colouring dyesIN YELLOW COLOUR

bull NEUTRALIZATION UP TO 3 TIMES BETTER

bull 100 GRAY HAIR COVERAGE

bull PH significantly lowerTHAN MANY OTHER TONE-ON-TONE COLOURS ON THE MARKET

bull AMPLIFIED COSMETICITY

VS A NORMAL TONE-ON-TONE INSTRUMENTAL TEST MADE ON THE SHADES 71 AND 1021 COMPARING YELLOW COLOR + TONE-ON-TONE CREATOR WITH THE SAME SHADES OF THE MARKET COMPETITORS APPLICATION TESTS ON MODEL INSTRUMENTAL TEST MADE ON SHADES 71 AND 1021

make the ordinaryextraordinary

BLEACH

QuinoaSUPERFOOD RICH IN ESSENTIAL AMINO ACIDS

AND CATIONIC AMINO ACIDS WHICH HAVE

AFFINITY TO THE STRUCTURE OF THE HAIR

HELPSTO PRESERVE THE KERATIN CHAINS AND

TO PROTECT THE HAIR FIBER

AloetrixHELPS COSMETICALLY TREATED

HAIR FEEL SMOOTH AND SILKY

7 LEVELBLUE NON-VOLATILE POWDER ENRICHED WITH SPECIAL PIGMENTS

IDEAL FOR COUNTERACTING UNWANTED YELLOWORANGE TONES

RECOMMENDED FOR APPLICATION ON SCALP

PERFECT FOR USE AS A COLOUR-REMOVAL WASH AND FOR TOTAL

DECOLOURING

9 LEVELEXTREME BLEACHING FOR THE MOST DETERMINED BLONDES

WHITE NON-VOLATILE POWDER FOR BETTER VISIBILITY OF THE

BLEACHING BASE

Using our bleaching powder

THE product range

12 X 20 g SACHET BOXIDEAL QUANTITY FOR PARTIALBLEACHING JOBS

BLEACHINGPOWDER7 LEVELS

500 g CANISTER

BLEACHINGPOWDER9 LEVELS

500 g CANISTER

12 X 50 g SACHET BOXIDEAL QUANTITY FOR BLEACHINGTREATMENTS ON MEDIUM-LENGTH HAIR

LISS

Keratin SmoothingTreatment

PROGRESSIVE SMOOTHING TREATMENT MOUSSE

SMOOTH AND TAMED HAIR WITH NO FRIZZY EFFECT UP TO 2-3 MONTHS

1

2

4

3FOR ALL HAIR TYPES

HANDY DISPENSER FOR QUICK AND EASY APPLICATION

COMPLETELY SAFE FOR THE PROFESSIONAL AND THE CLIENT

DEPENDING ON THE HAIR TYPE

MAXIMUM PERFORMANCE IN A CONVENIENT kitA MOUSSE FORMULA

READY TO BE USED FOR INSTANT AND EASY APPLICATION

ON HAIR

FROM 2 TO 3 APPLICATIONS DEPENDING ON THE HAIR TYPE

STEP 1SHAMPOOCLEANSES AND DETANGLES THE HAIR PERFECTLY HELPS OPEN UP THE CUTICLES TO BETTER PREPARE THE HAIR FOR THE STRAIGHTENING TREATMENT

60 ML BOTTLE

STEP 3MASKNOURISHES THE HAIR INTENSELY LEAVING IT NATURALLY SOFT AND SILKY

75 ML TUBE

STEP 2SMOOTHING MOUSSETEMPORARILY RESHAPES THE ARRANGEMENT OF THE KERATIN CHAINS WITHOUT BREAKING THE DISULFIDE BONDS ALLOWING THE HAIR TO GRADUALLY TAKE ON THE SMOOTH SHAPE

150 ML BOTTLE

THE ingredients OF PERFECT LONG-LASTING SMOOTHNESS

GlyoxylicAcid

A STRAIGHTENING ACTIVE INGREDIENT THAT DOES NOT BREAK THE KERATIN

FIBERS BUT RESHAPES THEM GIVING THE HAIR A SMOOTH APPEARANCE WITH A

SEMI-PERMANENT EFFECT

KeraNutritiveComplex

A UNIQUE COMPLEX CONTAINING 3 ACTIVE INGREDIENTS THAT TAKE

CARE OF THE COSMETIC HAIR

KeratinHELPS TO KEEP THE HAIR FIBER AGILE AND PROTECTED FROM EXTERNAL STRESSES

Murumuru Butter and Babassu OilAN EXTRAORDINARY BLEND THAT NOURISHES DEEP DOWN AND BRIGHTENS THE HAIR HELPING TO REDUCE FRIZZ

AloetrixAN EXCLUSIVE COMPLEX CONTAINING ALOE VERA WHEAT GERM AND UV FILTER FOR SOFT AND SILKY HAIR

PROTEIN THAT REPRESENTS ABOUT 90 OF THE HAIR STRUCTURE

1 KIT 2 methods OF APPLICATION

SMART EDUCATION

Available for download on the website

Step-by-step brochureA PRACTICAL TOOL TO GUIDE YOU DURING THE SERVICES Step-by-step video tutorial

SIMPLE AND CLEAR TO INTRODUCE THE TWO TREATMENT METHODS

AVAILABLE ON OUR YOUTUBE YELLOW PROFESSIONAL CHANNEL

CARE portfolio

NUTRITIVELISS

STAR

COLOR CARE

REPAIR SILVER

EASY LONG

LISS

LISS

Frizzrsquos enemyYour new best friendTHE NEW LINE YELLOW LISS IS DEDICATED

TO FRIZZY AND UNMANAGEABLE HAIRTHAT NEEDS EXTRA HELP TO ACHIEVE

PERFECT LONG-LASTING SMOOTHNESS EVEN IN EXTREME CONDITIONS

IDEAL FOR WAVYNATURALLY STRAIGHT

OR CHEMICALLY STRAIGHTENED HAIR

SHAMPOOITS FORMULA GENTLY CLEANSES

AND TAMES EVEN THE MOSTUNRULY HAIR

500 ML BOTTLE

MASKA CONCENTRATE OF ACTIVE INGREDIENTS WITH

SMOOTHING AND TAMING PROPERTIESWHICH VERY FRIZZY AND REBELLIOUS HAIR WILL NOT

BE ABLE TO RESIST TOITS DENSE TEXTURE EMBRACES AND DEEPLY

NOURISHES THE HAIR FIBER

500 ML JAR

MULTI-BENEFITTHE PRODUCT YOUR HAIR CAN NO LONGER DO WITHOUT

A LIGHTWEIGHT LEAVE-IN SERUM WHICH GIVES THE HAIR 10 BENEFITS IN A SINGLE PRODUCT THERMAL PROTECTION ANTI-FRIZZ ANTI-HUMIDITY DETANGLING ACTION UV PROTECTION TAMING EFFECT ANTI-STATIC EFFECT PREVENTS SPLIT ENDS HELPS TO SEAL

THE CUTICLE AND GIVES SHINE

150 ML BOTTLE

hellipFOR TRULY spectacular hair

CONDITIONERA VALUABLE TOOL TO TAME FRIZZY

AND REBELLIOUS HAIRITS DELICATE TEXTURE SOFTENS AND

SMOOTHENS THE SURFACE OF THE HAIRWITHOUT WEIGHING IT DOWN

SUITABLE FOR DAILY USE

500 ML BOTTLE

Perfectly smooth hair IN JUST A FEW SIMPLE STEPS

OUR recipe

Keratin-HTHIGH TECHNOLOGY KERATIN ENHANCED IN LABORATORYFOR THE SMART SIMULATION OF THE HAIRrsquoS NATURALKERATIN AND ABLE TO INTERCEPT THE MOST DAMAGEDAREAS AND REPAIR THEM FOR HAIR THAT APPEARS HEALTHYAND WITHOUT IMPERFECTIONS

Amaranth OilESPECIALLY RICH IN EMOLLIENTS PROTEINS MINERAL SALTS AND VITAMIN E THIS OIL BESIDES PROVIDING DEEP NOURISHMENT COATS THE HAIR IN A THIN BUT STRONGBARRIER THAT HINDERS THE PENETRATION OF HUMIDITY INSIDE THE HAIR STEM FOR LONG-LASTING PROTECTION

RESULT

hellipFOR complete control OF UNRULY HAIR

Say goodbye to frizzy

hair Drastic reductionin volume

FROM THE VERYFIRST TREATMENT

Perfectlymanageable

hair

UP TO

4 daysEVEN IN

CONDITIONS OF EXTREME HUMIDITY

(70-80) -42IN VOLUME AS COMPAREDTO A BASIC TREATMENT

WHEN USED REGULARLYIT CREATES

longer lastingsmoothness

and silkiness

FROM VERY FIRST USE THE YELLOW LISS TREATMENT (SHAMPOO+MASK+MULTI-BENEFIT) REDUCES FRIZZ BY 75 AS COMPARED TO USING AN ORDINARY SHAMPOO AFTER 4 DAYS THERE IS STILL 42 LESS FRIZZINSTRUMENTAL TESTS CONDUCTED AT 22-25degC WITH RELATIVE HUMIDITY (RH) OF 70-80 THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) AS COMPARED TO AN ORDINARY SHAMPOO VISIBLY REDUCES UNWANTED VOLUME TREATMENT AFTER TREATMENT THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) MAKES THE HAIR SMOOTHER AND EASIER TO MANAGE OVER TIME

COLOR CARE

COLOR CARE

Specially designed to enhanceand preserve intensity and vibrancy

of hair colour over time

Maximum performancewith only 3 products

LEAVE-IN SERUMExtraordinary ultra-light serum that seals cuticles and helps to prolong colour intensity and shine Protects hair from aggressive external agents such as heat sources and sunlight Contains UV filter Perfect for pre-styling on wet hair or as finishing on dry hair150ml bottle

SHAMPOOGently cleanses maintaining highlight intensity and shine day after day Eliminates alkaline residue from colour treatment and seals the cuticles500-1500 ml bottle

MASKRegenerates and intensely nourishes coloured hairHelps to prolong highlight intensity and keep hair shiny and soft500 - 1000 ml jar

An elixir of life at theheart of the formula

Goji BerriesOriginal from Tibet these

berries are consideredto be an elixir of life

Rich in vitamins sugarsminerals and proteinsthey help slow downoxidation to prolong

colour intensity

Colour still fresh

after month

Enhanced shine

+ 4 after just

one treatment

After 12 washes colour maintains over 85 of its intensity Average value calculated on results of instrumental test conducted on Yellow Color Permanent shades 5 and 8 with Yellow Color Care full treatmentInstrumental test conducted on Yellow Color Permanent shade 766 with Yellow Color Care full treatment compared to basic shampoo and conditioner treatment

Smart Education

Salon services

Available for download on the website

NUTRITIVE

NUTRITIVE

An explosionfor dry hair

MASKAN AMAZING BOMB EVEN FOR THE DRIEST HAIR

IN JUST A FEW MINUTES ITS RICH TEXTURE PROVIDES AN EXPLOSION OF NOURISHMENT

SOFTNESS AND SHINE

JAR 5001000 ML

SHAMPOOCLEANSES GENTLY NOURISHING

THE HAIR DAY AFTER DAY

BOTTLE 5001500 ML

LEAVE-IN CONDITIONERLIGHT LEAVE-IN CONDITIONER IDEAL FOR DETANGLING EVEN THE DRIEST HAIR FOR

LONG-LASTING MOISTURE

TUBE 250 ML

OILA PRECIOUS SERUM FULL OF NOURISHMENT AND SHINE

THAT CREATES A BARRIER ON THE HAIR PROTECTING

IT FROM HUMIDITY AND GIVING YOU EXTRAORDINARILY

NOURISHED AND SHINY HAIR

BOTTLE 125 ML

PRODUCT RANGE

Coconut OilAN OIL HIGHLY VALUED IN

BEAUTY TREATMENTS FOR ITS NOURISHING AND REGENERATING POWERS

THE PRESENCE OF EMOLLIENTSAND VITAMIN E MAKE IT PERFECT

FOR PROVIDING DEEP NOURISHMENTTO THE HAIR FIBER

Argan OilRENOWNED THE WORLD

OVER FOR ITS REVITALIZING PROPERTIES THIS OIL RICH IN OMEGA 3 OMEGA 6 AND VITAMIN E RESTORES THE HAIRrsquoS VITALITY

AND SILKINESS

A POWERFUL cocktail of nutrients

Incrediblysoft hair

+51AFTER JUST ONETREATMENT

+78ON DRY HAIR

+43ON WET HAIR

x 3

Visiblyimproved

brushability

Increasedshine

INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR COMPARING THE FULL YELLOW NUTRITIVE SERVICE WITH AN ORDINARY SHAMPOO INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR TREATED WITH YELLOW NUTRITIVE (SHAMPOO+MASK+LEAVE-IN CONDITIONER) COMPARED WITH UNTREATED HAIR COMPARED WITH HAIR NOT TREATED WITH YELLOW NUTRITIVE

REPAIR

The perfect energy boost for hair

REPAIR

REPAIR

YELLOWrsquoS NEW LINE FOR DAMAGED AND VERY DAMAGED HAIR IS PERFECT FOR

IN DEPTH REPAIR

PROTECTION DURING TECHNICAL SERVICES

PERSONALIZED CARE TREATMENTS

12

3

ENERGY DIRECTLY FROM nature

THANKS TO THEIR LOW MOLECULAR WEIGHT THEY PENETRATE DEEP INTO THE LAYERS OF THE HAIR FIBER AND INTERACT WITH THE KERATIN IN YOUR HAIR TO CREATE NEW BONDS

WITH FATTY ACIDS THAT WORK ON THE LIPID STRUCTURE TO PROVIDE NUTRITION

AND SEAL THE CUTICLE

Cocoa Butter

Almond Proteins

THIS HIGH-PERFORMING COMBINATION PROVIDES STRENGTH VITALITY AND PROTECTION TO YOUR HAIR

Internal restructuring

External repair

PRODUCT RANGE

86 STRONGER HAIR AFTER THE FIRST TREATMENT

SHAMPOO THE FIRST STEP TOWARDS HAVING

STRONG AND FLEXIBLE HAIRAS IT CLEANSES GENTLY IT GIVES YOUR

HAIR A HEALTHY AND VITAL LOOK

FOR SALON AND AT HOME USE

5001500 ML BOTTLE

ADAPTS TO BOTH ALKALINE AND ACIDIC ENVIRONMENTS

TO PROTECT YOUR HAIR DURING TECHNICAL SERVICES AND FOR

PERSONALIZED CARE TREATMENTS

HERE IS HOW

CONDITIONERVERSATILE PLIABLE TEXTURE CREAM WITH

MULTIUSE BENEFITS USE IT AS A RINSE PERFECT FOR THIN HAIR THAT NEEDS REPAIR

WITHOUT BEING WEIGHED DOWN USE IT AS A LEAVE-IN EXCELLENT FOR NORMAL ANDOR

THICK HAIR THAT NEEDS REPAIR OVER 24 HOURS

FOR SALON AND AT HOME USE

500 ML BOTTLE

MASKSUBSTANTIAL FORMULA FOR IN DEPTH REPAIR FROM INSIDE OUT REPAIRS THE FIBRE AND SEALS THE CUTICLE YOUR HAIR LOOKS VITAL EASIER TO UNTANGLE AND LUMINOUS

FOR SALON AND AT HOME USE

5001000 ML JAR

BOND HEROSUPER CONCENTRATED BOOSTER WITH ACTIVE INGREDIENTS FORA DEEP RECONSTRUCTION OF DAMAGED HAIR

FOR SALON USE ONLY

100 ML BOTTLE

Eg 5 ml BOND HERO + 30 ml MASK

16MIXING RATIO

Eg 10 ml BOND HERO + 60 ml YELLOW COLOuR

BLEACHING

COLOURING

SMOOTHING

Personalization AND Protection

INTENSE RECONSTRUCTION

COLOUR PROTECTION

NOURISHMENT

PERFECTLY SMOOTH HAIR WITH NO FRIZZ

16MIXING RATIO

IDEAL FOR COOL BLONDESBLEACHED WHITE OR

GREY HAIR

SILVER

hellipProvide the cool tonesthat your clients are looking for

Nature IS OUR SECRET laquodouble weaponraquo AGAINST BRASSY UNDERTONES

Accedilaiacute BerriesTHIS SUPERFOOD WITH AN INTENSE PURPLE COLORA COMPLEMENTARY COLOR OF YELLOW TONES ACTSMORE INTERNALLY ON THE CAUSES LEADING TO HAIRYELLOWING

Rose of JerichoUSED IN HOUSES TO FIGHT UNPLEASANT ODORS AND SMOKE

FOR HAIR IT CREATES AN EXTERNAL SHIELDTO PROTECT FROM YELLOWING CAUSED

BY DAILY POLLUTION

3 products FOR ICY RESULTS

SHAMPOOWHILE IT CLEANSES ITS VIOLET PIGMENTREMOVES THE YELLOWORANGE TONESRESTORING THE DESIRED COLOUR TO THE

HAIR USE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

CONDITIONERIT GIVES EXTREME SOFTNESS TO THE HAIR WHILEITS VIOLET PIGMENT REMOVES THE YELLOWORANGE TONES RESTORING THE DESIRED COLOURUSE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

PURE SILVER

ULTRA CONCENTRATED VIOLETASH PIGMENT THAT PERFECTLY NEUTRALIZESTHE MOST RESISTANT BRASSY TONES USE DURING SALON SERVICES FOR CUSTOMIZED RESULTS

LETrsquoS DISCOVERhellip

FOR SALON USE ONLY

100 ML BOTTLE

IMPROVE AND CUSTOMIZE CARE SERVICES

MIXING RATIO 110 1 ML PURE SILVER + 10 ML SHAMPOOCONDITIONERMASKS

gt

gtgtgtgt

INTENSENEUTRALIZATION

COLORPROTECTION

INTENSERECONSTRUCTION

NOURISHMENT

PERFECTLY SMOOTHHAIR WITH NO FRIZZ

PURESILVER

TONING CARE SERVICE

ENRICHED TECHNICAL SERVICES

MIXING RATIO8 ML PURE SILVER + 60 ML COLOUR

COLOURING

PURESILVER

TONING COLOR

SERVICE

MIXING RATIO 1106 ML PURE SILVER + 60 ML SMOOTHING MOUSSE

SMOOTHING

Pure Silver WIDENS SALON SERVICES

EASY LONG

VOGUEIT 2018

There is a dream called long hair

32 OF WOMEN

ARE CONSTANTLY HUNTING FOR PRODUCTS THAT STIMULATEGROWTH

MANY WOMEN HAVE THE FEELING

THAT THEIR HAIR STOPS

GROWING AT A CERTAIN POINT

HELPIt just wonrsquot grow

any more than thisrdquo

ldquo

FROM ALFAPARF GROUP RESEARCH

COMES A NEW INNOVATIVE LINE DEDICATED TO HELPING YOURCUSTOMERS

EASY LONG

Having the long hair of your dreams has never been easier

A natural secret THATCOMES FROM THE SEA

Tahitian SeaweedFROM THE POLYNESIAN SEA AN ACTIVE

INGREDIENT RICH IN MINERALS VITAMINS CAROTENOIDS PROTEINS

AND POLYUNSATURATED FATTY ACIDS

OUR TAHITIAN ALGAE IS CULTIVATED IN CLOSED PHOTOBIOREACTORS

- IN CONTROLLED AND STABLE CONDITIONS

- IN AN ENVIRONMENTALLY FRIENDLY WAY

MULTI-ACTION total success

Tested Results

UP TO 44MORE GROWTH

IN 4 WEEKS

From the folliclehellipTAHITIAN ALGAE STIMULATES

LOCALISED CELL MULTIPLICATION IN THE FOLLICLE REGION

PROMOTING FASTER HAIR GROWTH

hellipto the endsTHE ALGAE HELPSTO MAKE

YOUR HAIRMOREVIBRANT AND

DENSE WITH ASTRONGERAPPEARANCE

A VERY SMALL LINE FOR

very long hair

THE SIZES ALLOW UP TO 2 MONTHS OF TREATMENT

SHAMPOO

IT GENTLYCLEANSES

AND STARTS ACTING

ON THE FOLLICLE

500 ML BOTTLE

TONICIT ACTIVATES THE

FOLLICLE AND CREATES OPTIMAL CONDITIONS FOR

FASTER HAIR GROWTH

USE IT EVERY DAY FORMAXIMUM

EFFECTIVENESS125 ML BOTTLE

CONDITIONER

IT WORKS TO STRENGTHEN AND

NOURISH LENGTHS

AND ENDS FOR THE HAIR WELL-

BEING

500 ML BOTTLE

STAR

INTENSIVE SHINE SERUM LEAVE-IN SHINE INFUSION

INSTANT SHINE TO EVERY WOMENrsquoS HAIR

THE SECRETS OF

PEARL POWDER

Rich in vitamins minerals andamino acids this ancient extract

stimulates the formation of keratin helping to restore damaged areas

ARGAN OIL

A valuable plant extractthat smooths the surface

of the hair making itshiny and vibrant

ALOETRIX

An exclusive complexcontaining Aloe Vera

Wheat Germ and UV Filterfor soft and silky hair

STYLE

Hair that always looks good with style and energy

MATTE PASTE ndash SHINE WAX ndash GEL ndashSTRONG HAIRSPRAY ndash EXTRA STRONG HAIRSPRAY ndash CURL amp MOLD ACTIVATOR

STYLE

An incredibly complete formula

with an energy source directly from nature

Green CoffeeItrsquos a fantastic natural ally for our hairrsquos vitality thanks to its energizing andprotective properties Its oil rich in Omega 6 fatty acids and Vitamin Ehelps to protect the hair from dehydration preventing itsimpoverishment

AloetrixAn extraordinary complex containing

Aloe Vera and Wheat Proteins that helpsmake the hair soft and silky

COSMETICEFFECT OF HAIR

+135

HYDRATION

Enhanced

Average value measured after five treatments with Yellow Style products After rinsing hair combability is improved Instrumental test conducted on Yellow Style Curl amp Mold Activator

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 19: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

Tone-on-Tone Creator

A SMART ADDITIVE THATWHEN ADDED TO YELLOW PERMANENT COLOUR

ACTS BY TARGETING THE ALKALINITY OF THE COLOUR CREAM

REDUCING ITS PH LEVEL AND TRANSFORMING IT INTO A TRUE

TONE-ON-TONE COLOURIT ALSO CARRIES OUT A

REMINERALIZING ACTION

THE SECRET gentleness AT THE CORE OF THE formula

Italian Citrus FruitsPERFECTLY BALANCED IN THE FORMULA

THE EXCLUSIVE COMPLEX OF ALPHA HYDROXYACIDS CONTAINED AT THE HEART OF THE

BEST ITALIAN CITRUS FRUITS REDUCESSIGNIFICANTLY THE PH LEVEL OF THE COLOUR

IN THIS WAY THE CUTICLES REMAIN MORECLOSED AND PRESERVE THE EXTERNAL

STRUCTURE OF THE HAIR

CristalsMINERAL GEMS WHICH PROVIDE THE HAIR WITH A STRONG RECHARGE OF

MINERALS

Shake the bottleto free its magic

INSTRUMENTAL TESTS MADE ON HAIR TREATED WITH YELLOW COLOR 71 + TONE-ON-TONE CREATOR COMPARED TO THE SAME SHADE OF MARKET COMPETITORSINSTRUMENTAL TESTS MADE ON YELLOW COLOR 71 + TONE-ON-TONE CREATOR COMPARED TO NON TREATED HAIR

Very easy TO USE

WHEN COLORING NATURAL HAIR ADD YELLOW TONE-ON-TONE CREATOR IN AN EQUAL QUANTITY TO HALF THE QUANTITY OF THE COLOR(IE 50 ML YELLOW COLOR + 100 ML YELLOW PEROXIDE 5 VOL + 25 ML YELLOW TONE-ON-TONE CREATOR) TO AVOID ALTERING THE NATURAL BASE 1000 ML AND 120 ML FOR BRAZIL ARGENTINA COLOMBIA CHILE AND PERUgrave

+ +

COLOUR PEROXIDE 5 VOL1000 ML

TONE-ON-TONE CREATOR100 ML

101

12 PEROXIDE WITH 5 VOLUMES PERFECT TO DEVELOP THE COLOUR AND ENSURE AN

EXCELLENT NEUTRALIZATION

bull MIXING RATIOCOLOUR ndash PEROXIDE gt 12

bull MIXING RATIOCOLOUR ndash TONE-ON-TONE CREATOR gt 101

EXAMPLE 50 ML YELLOW COLOUR + 100 ML YELLOW PEROXIDE + 5 ML YELLOW TONE-ON-TONE CREATOR

Many benefits COMPARED TO A TRADITIONAL tone-on-tone

bull 1 product only = 74 colour optionsbull ZERO STOCK LESS COST FOR STOCK

bull WIDER RANGE A HIGHER NUMBER OF COLOURS THAN THE AVERAGE OF TONE-ON-TONE COLOURS ON THE MARKET

bull CONSISTENCY OF TONE WHEN YOU HAVE TO MATCHTHE COLOR SAME COLOUR CHART

bull Higher concentration of colouring dyesIN YELLOW COLOUR

bull NEUTRALIZATION UP TO 3 TIMES BETTER

bull 100 GRAY HAIR COVERAGE

bull PH significantly lowerTHAN MANY OTHER TONE-ON-TONE COLOURS ON THE MARKET

bull AMPLIFIED COSMETICITY

VS A NORMAL TONE-ON-TONE INSTRUMENTAL TEST MADE ON THE SHADES 71 AND 1021 COMPARING YELLOW COLOR + TONE-ON-TONE CREATOR WITH THE SAME SHADES OF THE MARKET COMPETITORS APPLICATION TESTS ON MODEL INSTRUMENTAL TEST MADE ON SHADES 71 AND 1021

make the ordinaryextraordinary

BLEACH

QuinoaSUPERFOOD RICH IN ESSENTIAL AMINO ACIDS

AND CATIONIC AMINO ACIDS WHICH HAVE

AFFINITY TO THE STRUCTURE OF THE HAIR

HELPSTO PRESERVE THE KERATIN CHAINS AND

TO PROTECT THE HAIR FIBER

AloetrixHELPS COSMETICALLY TREATED

HAIR FEEL SMOOTH AND SILKY

7 LEVELBLUE NON-VOLATILE POWDER ENRICHED WITH SPECIAL PIGMENTS

IDEAL FOR COUNTERACTING UNWANTED YELLOWORANGE TONES

RECOMMENDED FOR APPLICATION ON SCALP

PERFECT FOR USE AS A COLOUR-REMOVAL WASH AND FOR TOTAL

DECOLOURING

9 LEVELEXTREME BLEACHING FOR THE MOST DETERMINED BLONDES

WHITE NON-VOLATILE POWDER FOR BETTER VISIBILITY OF THE

BLEACHING BASE

Using our bleaching powder

THE product range

12 X 20 g SACHET BOXIDEAL QUANTITY FOR PARTIALBLEACHING JOBS

BLEACHINGPOWDER7 LEVELS

500 g CANISTER

BLEACHINGPOWDER9 LEVELS

500 g CANISTER

12 X 50 g SACHET BOXIDEAL QUANTITY FOR BLEACHINGTREATMENTS ON MEDIUM-LENGTH HAIR

LISS

Keratin SmoothingTreatment

PROGRESSIVE SMOOTHING TREATMENT MOUSSE

SMOOTH AND TAMED HAIR WITH NO FRIZZY EFFECT UP TO 2-3 MONTHS

1

2

4

3FOR ALL HAIR TYPES

HANDY DISPENSER FOR QUICK AND EASY APPLICATION

COMPLETELY SAFE FOR THE PROFESSIONAL AND THE CLIENT

DEPENDING ON THE HAIR TYPE

MAXIMUM PERFORMANCE IN A CONVENIENT kitA MOUSSE FORMULA

READY TO BE USED FOR INSTANT AND EASY APPLICATION

ON HAIR

FROM 2 TO 3 APPLICATIONS DEPENDING ON THE HAIR TYPE

STEP 1SHAMPOOCLEANSES AND DETANGLES THE HAIR PERFECTLY HELPS OPEN UP THE CUTICLES TO BETTER PREPARE THE HAIR FOR THE STRAIGHTENING TREATMENT

60 ML BOTTLE

STEP 3MASKNOURISHES THE HAIR INTENSELY LEAVING IT NATURALLY SOFT AND SILKY

75 ML TUBE

STEP 2SMOOTHING MOUSSETEMPORARILY RESHAPES THE ARRANGEMENT OF THE KERATIN CHAINS WITHOUT BREAKING THE DISULFIDE BONDS ALLOWING THE HAIR TO GRADUALLY TAKE ON THE SMOOTH SHAPE

150 ML BOTTLE

THE ingredients OF PERFECT LONG-LASTING SMOOTHNESS

GlyoxylicAcid

A STRAIGHTENING ACTIVE INGREDIENT THAT DOES NOT BREAK THE KERATIN

FIBERS BUT RESHAPES THEM GIVING THE HAIR A SMOOTH APPEARANCE WITH A

SEMI-PERMANENT EFFECT

KeraNutritiveComplex

A UNIQUE COMPLEX CONTAINING 3 ACTIVE INGREDIENTS THAT TAKE

CARE OF THE COSMETIC HAIR

KeratinHELPS TO KEEP THE HAIR FIBER AGILE AND PROTECTED FROM EXTERNAL STRESSES

Murumuru Butter and Babassu OilAN EXTRAORDINARY BLEND THAT NOURISHES DEEP DOWN AND BRIGHTENS THE HAIR HELPING TO REDUCE FRIZZ

AloetrixAN EXCLUSIVE COMPLEX CONTAINING ALOE VERA WHEAT GERM AND UV FILTER FOR SOFT AND SILKY HAIR

PROTEIN THAT REPRESENTS ABOUT 90 OF THE HAIR STRUCTURE

1 KIT 2 methods OF APPLICATION

SMART EDUCATION

Available for download on the website

Step-by-step brochureA PRACTICAL TOOL TO GUIDE YOU DURING THE SERVICES Step-by-step video tutorial

SIMPLE AND CLEAR TO INTRODUCE THE TWO TREATMENT METHODS

AVAILABLE ON OUR YOUTUBE YELLOW PROFESSIONAL CHANNEL

CARE portfolio

NUTRITIVELISS

STAR

COLOR CARE

REPAIR SILVER

EASY LONG

LISS

LISS

Frizzrsquos enemyYour new best friendTHE NEW LINE YELLOW LISS IS DEDICATED

TO FRIZZY AND UNMANAGEABLE HAIRTHAT NEEDS EXTRA HELP TO ACHIEVE

PERFECT LONG-LASTING SMOOTHNESS EVEN IN EXTREME CONDITIONS

IDEAL FOR WAVYNATURALLY STRAIGHT

OR CHEMICALLY STRAIGHTENED HAIR

SHAMPOOITS FORMULA GENTLY CLEANSES

AND TAMES EVEN THE MOSTUNRULY HAIR

500 ML BOTTLE

MASKA CONCENTRATE OF ACTIVE INGREDIENTS WITH

SMOOTHING AND TAMING PROPERTIESWHICH VERY FRIZZY AND REBELLIOUS HAIR WILL NOT

BE ABLE TO RESIST TOITS DENSE TEXTURE EMBRACES AND DEEPLY

NOURISHES THE HAIR FIBER

500 ML JAR

MULTI-BENEFITTHE PRODUCT YOUR HAIR CAN NO LONGER DO WITHOUT

A LIGHTWEIGHT LEAVE-IN SERUM WHICH GIVES THE HAIR 10 BENEFITS IN A SINGLE PRODUCT THERMAL PROTECTION ANTI-FRIZZ ANTI-HUMIDITY DETANGLING ACTION UV PROTECTION TAMING EFFECT ANTI-STATIC EFFECT PREVENTS SPLIT ENDS HELPS TO SEAL

THE CUTICLE AND GIVES SHINE

150 ML BOTTLE

hellipFOR TRULY spectacular hair

CONDITIONERA VALUABLE TOOL TO TAME FRIZZY

AND REBELLIOUS HAIRITS DELICATE TEXTURE SOFTENS AND

SMOOTHENS THE SURFACE OF THE HAIRWITHOUT WEIGHING IT DOWN

SUITABLE FOR DAILY USE

500 ML BOTTLE

Perfectly smooth hair IN JUST A FEW SIMPLE STEPS

OUR recipe

Keratin-HTHIGH TECHNOLOGY KERATIN ENHANCED IN LABORATORYFOR THE SMART SIMULATION OF THE HAIRrsquoS NATURALKERATIN AND ABLE TO INTERCEPT THE MOST DAMAGEDAREAS AND REPAIR THEM FOR HAIR THAT APPEARS HEALTHYAND WITHOUT IMPERFECTIONS

Amaranth OilESPECIALLY RICH IN EMOLLIENTS PROTEINS MINERAL SALTS AND VITAMIN E THIS OIL BESIDES PROVIDING DEEP NOURISHMENT COATS THE HAIR IN A THIN BUT STRONGBARRIER THAT HINDERS THE PENETRATION OF HUMIDITY INSIDE THE HAIR STEM FOR LONG-LASTING PROTECTION

RESULT

hellipFOR complete control OF UNRULY HAIR

Say goodbye to frizzy

hair Drastic reductionin volume

FROM THE VERYFIRST TREATMENT

Perfectlymanageable

hair

UP TO

4 daysEVEN IN

CONDITIONS OF EXTREME HUMIDITY

(70-80) -42IN VOLUME AS COMPAREDTO A BASIC TREATMENT

WHEN USED REGULARLYIT CREATES

longer lastingsmoothness

and silkiness

FROM VERY FIRST USE THE YELLOW LISS TREATMENT (SHAMPOO+MASK+MULTI-BENEFIT) REDUCES FRIZZ BY 75 AS COMPARED TO USING AN ORDINARY SHAMPOO AFTER 4 DAYS THERE IS STILL 42 LESS FRIZZINSTRUMENTAL TESTS CONDUCTED AT 22-25degC WITH RELATIVE HUMIDITY (RH) OF 70-80 THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) AS COMPARED TO AN ORDINARY SHAMPOO VISIBLY REDUCES UNWANTED VOLUME TREATMENT AFTER TREATMENT THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) MAKES THE HAIR SMOOTHER AND EASIER TO MANAGE OVER TIME

COLOR CARE

COLOR CARE

Specially designed to enhanceand preserve intensity and vibrancy

of hair colour over time

Maximum performancewith only 3 products

LEAVE-IN SERUMExtraordinary ultra-light serum that seals cuticles and helps to prolong colour intensity and shine Protects hair from aggressive external agents such as heat sources and sunlight Contains UV filter Perfect for pre-styling on wet hair or as finishing on dry hair150ml bottle

SHAMPOOGently cleanses maintaining highlight intensity and shine day after day Eliminates alkaline residue from colour treatment and seals the cuticles500-1500 ml bottle

MASKRegenerates and intensely nourishes coloured hairHelps to prolong highlight intensity and keep hair shiny and soft500 - 1000 ml jar

An elixir of life at theheart of the formula

Goji BerriesOriginal from Tibet these

berries are consideredto be an elixir of life

Rich in vitamins sugarsminerals and proteinsthey help slow downoxidation to prolong

colour intensity

Colour still fresh

after month

Enhanced shine

+ 4 after just

one treatment

After 12 washes colour maintains over 85 of its intensity Average value calculated on results of instrumental test conducted on Yellow Color Permanent shades 5 and 8 with Yellow Color Care full treatmentInstrumental test conducted on Yellow Color Permanent shade 766 with Yellow Color Care full treatment compared to basic shampoo and conditioner treatment

Smart Education

Salon services

Available for download on the website

NUTRITIVE

NUTRITIVE

An explosionfor dry hair

MASKAN AMAZING BOMB EVEN FOR THE DRIEST HAIR

IN JUST A FEW MINUTES ITS RICH TEXTURE PROVIDES AN EXPLOSION OF NOURISHMENT

SOFTNESS AND SHINE

JAR 5001000 ML

SHAMPOOCLEANSES GENTLY NOURISHING

THE HAIR DAY AFTER DAY

BOTTLE 5001500 ML

LEAVE-IN CONDITIONERLIGHT LEAVE-IN CONDITIONER IDEAL FOR DETANGLING EVEN THE DRIEST HAIR FOR

LONG-LASTING MOISTURE

TUBE 250 ML

OILA PRECIOUS SERUM FULL OF NOURISHMENT AND SHINE

THAT CREATES A BARRIER ON THE HAIR PROTECTING

IT FROM HUMIDITY AND GIVING YOU EXTRAORDINARILY

NOURISHED AND SHINY HAIR

BOTTLE 125 ML

PRODUCT RANGE

Coconut OilAN OIL HIGHLY VALUED IN

BEAUTY TREATMENTS FOR ITS NOURISHING AND REGENERATING POWERS

THE PRESENCE OF EMOLLIENTSAND VITAMIN E MAKE IT PERFECT

FOR PROVIDING DEEP NOURISHMENTTO THE HAIR FIBER

Argan OilRENOWNED THE WORLD

OVER FOR ITS REVITALIZING PROPERTIES THIS OIL RICH IN OMEGA 3 OMEGA 6 AND VITAMIN E RESTORES THE HAIRrsquoS VITALITY

AND SILKINESS

A POWERFUL cocktail of nutrients

Incrediblysoft hair

+51AFTER JUST ONETREATMENT

+78ON DRY HAIR

+43ON WET HAIR

x 3

Visiblyimproved

brushability

Increasedshine

INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR COMPARING THE FULL YELLOW NUTRITIVE SERVICE WITH AN ORDINARY SHAMPOO INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR TREATED WITH YELLOW NUTRITIVE (SHAMPOO+MASK+LEAVE-IN CONDITIONER) COMPARED WITH UNTREATED HAIR COMPARED WITH HAIR NOT TREATED WITH YELLOW NUTRITIVE

REPAIR

The perfect energy boost for hair

REPAIR

REPAIR

YELLOWrsquoS NEW LINE FOR DAMAGED AND VERY DAMAGED HAIR IS PERFECT FOR

IN DEPTH REPAIR

PROTECTION DURING TECHNICAL SERVICES

PERSONALIZED CARE TREATMENTS

12

3

ENERGY DIRECTLY FROM nature

THANKS TO THEIR LOW MOLECULAR WEIGHT THEY PENETRATE DEEP INTO THE LAYERS OF THE HAIR FIBER AND INTERACT WITH THE KERATIN IN YOUR HAIR TO CREATE NEW BONDS

WITH FATTY ACIDS THAT WORK ON THE LIPID STRUCTURE TO PROVIDE NUTRITION

AND SEAL THE CUTICLE

Cocoa Butter

Almond Proteins

THIS HIGH-PERFORMING COMBINATION PROVIDES STRENGTH VITALITY AND PROTECTION TO YOUR HAIR

Internal restructuring

External repair

PRODUCT RANGE

86 STRONGER HAIR AFTER THE FIRST TREATMENT

SHAMPOO THE FIRST STEP TOWARDS HAVING

STRONG AND FLEXIBLE HAIRAS IT CLEANSES GENTLY IT GIVES YOUR

HAIR A HEALTHY AND VITAL LOOK

FOR SALON AND AT HOME USE

5001500 ML BOTTLE

ADAPTS TO BOTH ALKALINE AND ACIDIC ENVIRONMENTS

TO PROTECT YOUR HAIR DURING TECHNICAL SERVICES AND FOR

PERSONALIZED CARE TREATMENTS

HERE IS HOW

CONDITIONERVERSATILE PLIABLE TEXTURE CREAM WITH

MULTIUSE BENEFITS USE IT AS A RINSE PERFECT FOR THIN HAIR THAT NEEDS REPAIR

WITHOUT BEING WEIGHED DOWN USE IT AS A LEAVE-IN EXCELLENT FOR NORMAL ANDOR

THICK HAIR THAT NEEDS REPAIR OVER 24 HOURS

FOR SALON AND AT HOME USE

500 ML BOTTLE

MASKSUBSTANTIAL FORMULA FOR IN DEPTH REPAIR FROM INSIDE OUT REPAIRS THE FIBRE AND SEALS THE CUTICLE YOUR HAIR LOOKS VITAL EASIER TO UNTANGLE AND LUMINOUS

FOR SALON AND AT HOME USE

5001000 ML JAR

BOND HEROSUPER CONCENTRATED BOOSTER WITH ACTIVE INGREDIENTS FORA DEEP RECONSTRUCTION OF DAMAGED HAIR

FOR SALON USE ONLY

100 ML BOTTLE

Eg 5 ml BOND HERO + 30 ml MASK

16MIXING RATIO

Eg 10 ml BOND HERO + 60 ml YELLOW COLOuR

BLEACHING

COLOURING

SMOOTHING

Personalization AND Protection

INTENSE RECONSTRUCTION

COLOUR PROTECTION

NOURISHMENT

PERFECTLY SMOOTH HAIR WITH NO FRIZZ

16MIXING RATIO

IDEAL FOR COOL BLONDESBLEACHED WHITE OR

GREY HAIR

SILVER

hellipProvide the cool tonesthat your clients are looking for

Nature IS OUR SECRET laquodouble weaponraquo AGAINST BRASSY UNDERTONES

Accedilaiacute BerriesTHIS SUPERFOOD WITH AN INTENSE PURPLE COLORA COMPLEMENTARY COLOR OF YELLOW TONES ACTSMORE INTERNALLY ON THE CAUSES LEADING TO HAIRYELLOWING

Rose of JerichoUSED IN HOUSES TO FIGHT UNPLEASANT ODORS AND SMOKE

FOR HAIR IT CREATES AN EXTERNAL SHIELDTO PROTECT FROM YELLOWING CAUSED

BY DAILY POLLUTION

3 products FOR ICY RESULTS

SHAMPOOWHILE IT CLEANSES ITS VIOLET PIGMENTREMOVES THE YELLOWORANGE TONESRESTORING THE DESIRED COLOUR TO THE

HAIR USE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

CONDITIONERIT GIVES EXTREME SOFTNESS TO THE HAIR WHILEITS VIOLET PIGMENT REMOVES THE YELLOWORANGE TONES RESTORING THE DESIRED COLOURUSE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

PURE SILVER

ULTRA CONCENTRATED VIOLETASH PIGMENT THAT PERFECTLY NEUTRALIZESTHE MOST RESISTANT BRASSY TONES USE DURING SALON SERVICES FOR CUSTOMIZED RESULTS

LETrsquoS DISCOVERhellip

FOR SALON USE ONLY

100 ML BOTTLE

IMPROVE AND CUSTOMIZE CARE SERVICES

MIXING RATIO 110 1 ML PURE SILVER + 10 ML SHAMPOOCONDITIONERMASKS

gt

gtgtgtgt

INTENSENEUTRALIZATION

COLORPROTECTION

INTENSERECONSTRUCTION

NOURISHMENT

PERFECTLY SMOOTHHAIR WITH NO FRIZZ

PURESILVER

TONING CARE SERVICE

ENRICHED TECHNICAL SERVICES

MIXING RATIO8 ML PURE SILVER + 60 ML COLOUR

COLOURING

PURESILVER

TONING COLOR

SERVICE

MIXING RATIO 1106 ML PURE SILVER + 60 ML SMOOTHING MOUSSE

SMOOTHING

Pure Silver WIDENS SALON SERVICES

EASY LONG

VOGUEIT 2018

There is a dream called long hair

32 OF WOMEN

ARE CONSTANTLY HUNTING FOR PRODUCTS THAT STIMULATEGROWTH

MANY WOMEN HAVE THE FEELING

THAT THEIR HAIR STOPS

GROWING AT A CERTAIN POINT

HELPIt just wonrsquot grow

any more than thisrdquo

ldquo

FROM ALFAPARF GROUP RESEARCH

COMES A NEW INNOVATIVE LINE DEDICATED TO HELPING YOURCUSTOMERS

EASY LONG

Having the long hair of your dreams has never been easier

A natural secret THATCOMES FROM THE SEA

Tahitian SeaweedFROM THE POLYNESIAN SEA AN ACTIVE

INGREDIENT RICH IN MINERALS VITAMINS CAROTENOIDS PROTEINS

AND POLYUNSATURATED FATTY ACIDS

OUR TAHITIAN ALGAE IS CULTIVATED IN CLOSED PHOTOBIOREACTORS

- IN CONTROLLED AND STABLE CONDITIONS

- IN AN ENVIRONMENTALLY FRIENDLY WAY

MULTI-ACTION total success

Tested Results

UP TO 44MORE GROWTH

IN 4 WEEKS

From the folliclehellipTAHITIAN ALGAE STIMULATES

LOCALISED CELL MULTIPLICATION IN THE FOLLICLE REGION

PROMOTING FASTER HAIR GROWTH

hellipto the endsTHE ALGAE HELPSTO MAKE

YOUR HAIRMOREVIBRANT AND

DENSE WITH ASTRONGERAPPEARANCE

A VERY SMALL LINE FOR

very long hair

THE SIZES ALLOW UP TO 2 MONTHS OF TREATMENT

SHAMPOO

IT GENTLYCLEANSES

AND STARTS ACTING

ON THE FOLLICLE

500 ML BOTTLE

TONICIT ACTIVATES THE

FOLLICLE AND CREATES OPTIMAL CONDITIONS FOR

FASTER HAIR GROWTH

USE IT EVERY DAY FORMAXIMUM

EFFECTIVENESS125 ML BOTTLE

CONDITIONER

IT WORKS TO STRENGTHEN AND

NOURISH LENGTHS

AND ENDS FOR THE HAIR WELL-

BEING

500 ML BOTTLE

STAR

INTENSIVE SHINE SERUM LEAVE-IN SHINE INFUSION

INSTANT SHINE TO EVERY WOMENrsquoS HAIR

THE SECRETS OF

PEARL POWDER

Rich in vitamins minerals andamino acids this ancient extract

stimulates the formation of keratin helping to restore damaged areas

ARGAN OIL

A valuable plant extractthat smooths the surface

of the hair making itshiny and vibrant

ALOETRIX

An exclusive complexcontaining Aloe Vera

Wheat Germ and UV Filterfor soft and silky hair

STYLE

Hair that always looks good with style and energy

MATTE PASTE ndash SHINE WAX ndash GEL ndashSTRONG HAIRSPRAY ndash EXTRA STRONG HAIRSPRAY ndash CURL amp MOLD ACTIVATOR

STYLE

An incredibly complete formula

with an energy source directly from nature

Green CoffeeItrsquos a fantastic natural ally for our hairrsquos vitality thanks to its energizing andprotective properties Its oil rich in Omega 6 fatty acids and Vitamin Ehelps to protect the hair from dehydration preventing itsimpoverishment

AloetrixAn extraordinary complex containing

Aloe Vera and Wheat Proteins that helpsmake the hair soft and silky

COSMETICEFFECT OF HAIR

+135

HYDRATION

Enhanced

Average value measured after five treatments with Yellow Style products After rinsing hair combability is improved Instrumental test conducted on Yellow Style Curl amp Mold Activator

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 20: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

THE SECRET gentleness AT THE CORE OF THE formula

Italian Citrus FruitsPERFECTLY BALANCED IN THE FORMULA

THE EXCLUSIVE COMPLEX OF ALPHA HYDROXYACIDS CONTAINED AT THE HEART OF THE

BEST ITALIAN CITRUS FRUITS REDUCESSIGNIFICANTLY THE PH LEVEL OF THE COLOUR

IN THIS WAY THE CUTICLES REMAIN MORECLOSED AND PRESERVE THE EXTERNAL

STRUCTURE OF THE HAIR

CristalsMINERAL GEMS WHICH PROVIDE THE HAIR WITH A STRONG RECHARGE OF

MINERALS

Shake the bottleto free its magic

INSTRUMENTAL TESTS MADE ON HAIR TREATED WITH YELLOW COLOR 71 + TONE-ON-TONE CREATOR COMPARED TO THE SAME SHADE OF MARKET COMPETITORSINSTRUMENTAL TESTS MADE ON YELLOW COLOR 71 + TONE-ON-TONE CREATOR COMPARED TO NON TREATED HAIR

Very easy TO USE

WHEN COLORING NATURAL HAIR ADD YELLOW TONE-ON-TONE CREATOR IN AN EQUAL QUANTITY TO HALF THE QUANTITY OF THE COLOR(IE 50 ML YELLOW COLOR + 100 ML YELLOW PEROXIDE 5 VOL + 25 ML YELLOW TONE-ON-TONE CREATOR) TO AVOID ALTERING THE NATURAL BASE 1000 ML AND 120 ML FOR BRAZIL ARGENTINA COLOMBIA CHILE AND PERUgrave

+ +

COLOUR PEROXIDE 5 VOL1000 ML

TONE-ON-TONE CREATOR100 ML

101

12 PEROXIDE WITH 5 VOLUMES PERFECT TO DEVELOP THE COLOUR AND ENSURE AN

EXCELLENT NEUTRALIZATION

bull MIXING RATIOCOLOUR ndash PEROXIDE gt 12

bull MIXING RATIOCOLOUR ndash TONE-ON-TONE CREATOR gt 101

EXAMPLE 50 ML YELLOW COLOUR + 100 ML YELLOW PEROXIDE + 5 ML YELLOW TONE-ON-TONE CREATOR

Many benefits COMPARED TO A TRADITIONAL tone-on-tone

bull 1 product only = 74 colour optionsbull ZERO STOCK LESS COST FOR STOCK

bull WIDER RANGE A HIGHER NUMBER OF COLOURS THAN THE AVERAGE OF TONE-ON-TONE COLOURS ON THE MARKET

bull CONSISTENCY OF TONE WHEN YOU HAVE TO MATCHTHE COLOR SAME COLOUR CHART

bull Higher concentration of colouring dyesIN YELLOW COLOUR

bull NEUTRALIZATION UP TO 3 TIMES BETTER

bull 100 GRAY HAIR COVERAGE

bull PH significantly lowerTHAN MANY OTHER TONE-ON-TONE COLOURS ON THE MARKET

bull AMPLIFIED COSMETICITY

VS A NORMAL TONE-ON-TONE INSTRUMENTAL TEST MADE ON THE SHADES 71 AND 1021 COMPARING YELLOW COLOR + TONE-ON-TONE CREATOR WITH THE SAME SHADES OF THE MARKET COMPETITORS APPLICATION TESTS ON MODEL INSTRUMENTAL TEST MADE ON SHADES 71 AND 1021

make the ordinaryextraordinary

BLEACH

QuinoaSUPERFOOD RICH IN ESSENTIAL AMINO ACIDS

AND CATIONIC AMINO ACIDS WHICH HAVE

AFFINITY TO THE STRUCTURE OF THE HAIR

HELPSTO PRESERVE THE KERATIN CHAINS AND

TO PROTECT THE HAIR FIBER

AloetrixHELPS COSMETICALLY TREATED

HAIR FEEL SMOOTH AND SILKY

7 LEVELBLUE NON-VOLATILE POWDER ENRICHED WITH SPECIAL PIGMENTS

IDEAL FOR COUNTERACTING UNWANTED YELLOWORANGE TONES

RECOMMENDED FOR APPLICATION ON SCALP

PERFECT FOR USE AS A COLOUR-REMOVAL WASH AND FOR TOTAL

DECOLOURING

9 LEVELEXTREME BLEACHING FOR THE MOST DETERMINED BLONDES

WHITE NON-VOLATILE POWDER FOR BETTER VISIBILITY OF THE

BLEACHING BASE

Using our bleaching powder

THE product range

12 X 20 g SACHET BOXIDEAL QUANTITY FOR PARTIALBLEACHING JOBS

BLEACHINGPOWDER7 LEVELS

500 g CANISTER

BLEACHINGPOWDER9 LEVELS

500 g CANISTER

12 X 50 g SACHET BOXIDEAL QUANTITY FOR BLEACHINGTREATMENTS ON MEDIUM-LENGTH HAIR

LISS

Keratin SmoothingTreatment

PROGRESSIVE SMOOTHING TREATMENT MOUSSE

SMOOTH AND TAMED HAIR WITH NO FRIZZY EFFECT UP TO 2-3 MONTHS

1

2

4

3FOR ALL HAIR TYPES

HANDY DISPENSER FOR QUICK AND EASY APPLICATION

COMPLETELY SAFE FOR THE PROFESSIONAL AND THE CLIENT

DEPENDING ON THE HAIR TYPE

MAXIMUM PERFORMANCE IN A CONVENIENT kitA MOUSSE FORMULA

READY TO BE USED FOR INSTANT AND EASY APPLICATION

ON HAIR

FROM 2 TO 3 APPLICATIONS DEPENDING ON THE HAIR TYPE

STEP 1SHAMPOOCLEANSES AND DETANGLES THE HAIR PERFECTLY HELPS OPEN UP THE CUTICLES TO BETTER PREPARE THE HAIR FOR THE STRAIGHTENING TREATMENT

60 ML BOTTLE

STEP 3MASKNOURISHES THE HAIR INTENSELY LEAVING IT NATURALLY SOFT AND SILKY

75 ML TUBE

STEP 2SMOOTHING MOUSSETEMPORARILY RESHAPES THE ARRANGEMENT OF THE KERATIN CHAINS WITHOUT BREAKING THE DISULFIDE BONDS ALLOWING THE HAIR TO GRADUALLY TAKE ON THE SMOOTH SHAPE

150 ML BOTTLE

THE ingredients OF PERFECT LONG-LASTING SMOOTHNESS

GlyoxylicAcid

A STRAIGHTENING ACTIVE INGREDIENT THAT DOES NOT BREAK THE KERATIN

FIBERS BUT RESHAPES THEM GIVING THE HAIR A SMOOTH APPEARANCE WITH A

SEMI-PERMANENT EFFECT

KeraNutritiveComplex

A UNIQUE COMPLEX CONTAINING 3 ACTIVE INGREDIENTS THAT TAKE

CARE OF THE COSMETIC HAIR

KeratinHELPS TO KEEP THE HAIR FIBER AGILE AND PROTECTED FROM EXTERNAL STRESSES

Murumuru Butter and Babassu OilAN EXTRAORDINARY BLEND THAT NOURISHES DEEP DOWN AND BRIGHTENS THE HAIR HELPING TO REDUCE FRIZZ

AloetrixAN EXCLUSIVE COMPLEX CONTAINING ALOE VERA WHEAT GERM AND UV FILTER FOR SOFT AND SILKY HAIR

PROTEIN THAT REPRESENTS ABOUT 90 OF THE HAIR STRUCTURE

1 KIT 2 methods OF APPLICATION

SMART EDUCATION

Available for download on the website

Step-by-step brochureA PRACTICAL TOOL TO GUIDE YOU DURING THE SERVICES Step-by-step video tutorial

SIMPLE AND CLEAR TO INTRODUCE THE TWO TREATMENT METHODS

AVAILABLE ON OUR YOUTUBE YELLOW PROFESSIONAL CHANNEL

CARE portfolio

NUTRITIVELISS

STAR

COLOR CARE

REPAIR SILVER

EASY LONG

LISS

LISS

Frizzrsquos enemyYour new best friendTHE NEW LINE YELLOW LISS IS DEDICATED

TO FRIZZY AND UNMANAGEABLE HAIRTHAT NEEDS EXTRA HELP TO ACHIEVE

PERFECT LONG-LASTING SMOOTHNESS EVEN IN EXTREME CONDITIONS

IDEAL FOR WAVYNATURALLY STRAIGHT

OR CHEMICALLY STRAIGHTENED HAIR

SHAMPOOITS FORMULA GENTLY CLEANSES

AND TAMES EVEN THE MOSTUNRULY HAIR

500 ML BOTTLE

MASKA CONCENTRATE OF ACTIVE INGREDIENTS WITH

SMOOTHING AND TAMING PROPERTIESWHICH VERY FRIZZY AND REBELLIOUS HAIR WILL NOT

BE ABLE TO RESIST TOITS DENSE TEXTURE EMBRACES AND DEEPLY

NOURISHES THE HAIR FIBER

500 ML JAR

MULTI-BENEFITTHE PRODUCT YOUR HAIR CAN NO LONGER DO WITHOUT

A LIGHTWEIGHT LEAVE-IN SERUM WHICH GIVES THE HAIR 10 BENEFITS IN A SINGLE PRODUCT THERMAL PROTECTION ANTI-FRIZZ ANTI-HUMIDITY DETANGLING ACTION UV PROTECTION TAMING EFFECT ANTI-STATIC EFFECT PREVENTS SPLIT ENDS HELPS TO SEAL

THE CUTICLE AND GIVES SHINE

150 ML BOTTLE

hellipFOR TRULY spectacular hair

CONDITIONERA VALUABLE TOOL TO TAME FRIZZY

AND REBELLIOUS HAIRITS DELICATE TEXTURE SOFTENS AND

SMOOTHENS THE SURFACE OF THE HAIRWITHOUT WEIGHING IT DOWN

SUITABLE FOR DAILY USE

500 ML BOTTLE

Perfectly smooth hair IN JUST A FEW SIMPLE STEPS

OUR recipe

Keratin-HTHIGH TECHNOLOGY KERATIN ENHANCED IN LABORATORYFOR THE SMART SIMULATION OF THE HAIRrsquoS NATURALKERATIN AND ABLE TO INTERCEPT THE MOST DAMAGEDAREAS AND REPAIR THEM FOR HAIR THAT APPEARS HEALTHYAND WITHOUT IMPERFECTIONS

Amaranth OilESPECIALLY RICH IN EMOLLIENTS PROTEINS MINERAL SALTS AND VITAMIN E THIS OIL BESIDES PROVIDING DEEP NOURISHMENT COATS THE HAIR IN A THIN BUT STRONGBARRIER THAT HINDERS THE PENETRATION OF HUMIDITY INSIDE THE HAIR STEM FOR LONG-LASTING PROTECTION

RESULT

hellipFOR complete control OF UNRULY HAIR

Say goodbye to frizzy

hair Drastic reductionin volume

FROM THE VERYFIRST TREATMENT

Perfectlymanageable

hair

UP TO

4 daysEVEN IN

CONDITIONS OF EXTREME HUMIDITY

(70-80) -42IN VOLUME AS COMPAREDTO A BASIC TREATMENT

WHEN USED REGULARLYIT CREATES

longer lastingsmoothness

and silkiness

FROM VERY FIRST USE THE YELLOW LISS TREATMENT (SHAMPOO+MASK+MULTI-BENEFIT) REDUCES FRIZZ BY 75 AS COMPARED TO USING AN ORDINARY SHAMPOO AFTER 4 DAYS THERE IS STILL 42 LESS FRIZZINSTRUMENTAL TESTS CONDUCTED AT 22-25degC WITH RELATIVE HUMIDITY (RH) OF 70-80 THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) AS COMPARED TO AN ORDINARY SHAMPOO VISIBLY REDUCES UNWANTED VOLUME TREATMENT AFTER TREATMENT THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) MAKES THE HAIR SMOOTHER AND EASIER TO MANAGE OVER TIME

COLOR CARE

COLOR CARE

Specially designed to enhanceand preserve intensity and vibrancy

of hair colour over time

Maximum performancewith only 3 products

LEAVE-IN SERUMExtraordinary ultra-light serum that seals cuticles and helps to prolong colour intensity and shine Protects hair from aggressive external agents such as heat sources and sunlight Contains UV filter Perfect for pre-styling on wet hair or as finishing on dry hair150ml bottle

SHAMPOOGently cleanses maintaining highlight intensity and shine day after day Eliminates alkaline residue from colour treatment and seals the cuticles500-1500 ml bottle

MASKRegenerates and intensely nourishes coloured hairHelps to prolong highlight intensity and keep hair shiny and soft500 - 1000 ml jar

An elixir of life at theheart of the formula

Goji BerriesOriginal from Tibet these

berries are consideredto be an elixir of life

Rich in vitamins sugarsminerals and proteinsthey help slow downoxidation to prolong

colour intensity

Colour still fresh

after month

Enhanced shine

+ 4 after just

one treatment

After 12 washes colour maintains over 85 of its intensity Average value calculated on results of instrumental test conducted on Yellow Color Permanent shades 5 and 8 with Yellow Color Care full treatmentInstrumental test conducted on Yellow Color Permanent shade 766 with Yellow Color Care full treatment compared to basic shampoo and conditioner treatment

Smart Education

Salon services

Available for download on the website

NUTRITIVE

NUTRITIVE

An explosionfor dry hair

MASKAN AMAZING BOMB EVEN FOR THE DRIEST HAIR

IN JUST A FEW MINUTES ITS RICH TEXTURE PROVIDES AN EXPLOSION OF NOURISHMENT

SOFTNESS AND SHINE

JAR 5001000 ML

SHAMPOOCLEANSES GENTLY NOURISHING

THE HAIR DAY AFTER DAY

BOTTLE 5001500 ML

LEAVE-IN CONDITIONERLIGHT LEAVE-IN CONDITIONER IDEAL FOR DETANGLING EVEN THE DRIEST HAIR FOR

LONG-LASTING MOISTURE

TUBE 250 ML

OILA PRECIOUS SERUM FULL OF NOURISHMENT AND SHINE

THAT CREATES A BARRIER ON THE HAIR PROTECTING

IT FROM HUMIDITY AND GIVING YOU EXTRAORDINARILY

NOURISHED AND SHINY HAIR

BOTTLE 125 ML

PRODUCT RANGE

Coconut OilAN OIL HIGHLY VALUED IN

BEAUTY TREATMENTS FOR ITS NOURISHING AND REGENERATING POWERS

THE PRESENCE OF EMOLLIENTSAND VITAMIN E MAKE IT PERFECT

FOR PROVIDING DEEP NOURISHMENTTO THE HAIR FIBER

Argan OilRENOWNED THE WORLD

OVER FOR ITS REVITALIZING PROPERTIES THIS OIL RICH IN OMEGA 3 OMEGA 6 AND VITAMIN E RESTORES THE HAIRrsquoS VITALITY

AND SILKINESS

A POWERFUL cocktail of nutrients

Incrediblysoft hair

+51AFTER JUST ONETREATMENT

+78ON DRY HAIR

+43ON WET HAIR

x 3

Visiblyimproved

brushability

Increasedshine

INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR COMPARING THE FULL YELLOW NUTRITIVE SERVICE WITH AN ORDINARY SHAMPOO INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR TREATED WITH YELLOW NUTRITIVE (SHAMPOO+MASK+LEAVE-IN CONDITIONER) COMPARED WITH UNTREATED HAIR COMPARED WITH HAIR NOT TREATED WITH YELLOW NUTRITIVE

REPAIR

The perfect energy boost for hair

REPAIR

REPAIR

YELLOWrsquoS NEW LINE FOR DAMAGED AND VERY DAMAGED HAIR IS PERFECT FOR

IN DEPTH REPAIR

PROTECTION DURING TECHNICAL SERVICES

PERSONALIZED CARE TREATMENTS

12

3

ENERGY DIRECTLY FROM nature

THANKS TO THEIR LOW MOLECULAR WEIGHT THEY PENETRATE DEEP INTO THE LAYERS OF THE HAIR FIBER AND INTERACT WITH THE KERATIN IN YOUR HAIR TO CREATE NEW BONDS

WITH FATTY ACIDS THAT WORK ON THE LIPID STRUCTURE TO PROVIDE NUTRITION

AND SEAL THE CUTICLE

Cocoa Butter

Almond Proteins

THIS HIGH-PERFORMING COMBINATION PROVIDES STRENGTH VITALITY AND PROTECTION TO YOUR HAIR

Internal restructuring

External repair

PRODUCT RANGE

86 STRONGER HAIR AFTER THE FIRST TREATMENT

SHAMPOO THE FIRST STEP TOWARDS HAVING

STRONG AND FLEXIBLE HAIRAS IT CLEANSES GENTLY IT GIVES YOUR

HAIR A HEALTHY AND VITAL LOOK

FOR SALON AND AT HOME USE

5001500 ML BOTTLE

ADAPTS TO BOTH ALKALINE AND ACIDIC ENVIRONMENTS

TO PROTECT YOUR HAIR DURING TECHNICAL SERVICES AND FOR

PERSONALIZED CARE TREATMENTS

HERE IS HOW

CONDITIONERVERSATILE PLIABLE TEXTURE CREAM WITH

MULTIUSE BENEFITS USE IT AS A RINSE PERFECT FOR THIN HAIR THAT NEEDS REPAIR

WITHOUT BEING WEIGHED DOWN USE IT AS A LEAVE-IN EXCELLENT FOR NORMAL ANDOR

THICK HAIR THAT NEEDS REPAIR OVER 24 HOURS

FOR SALON AND AT HOME USE

500 ML BOTTLE

MASKSUBSTANTIAL FORMULA FOR IN DEPTH REPAIR FROM INSIDE OUT REPAIRS THE FIBRE AND SEALS THE CUTICLE YOUR HAIR LOOKS VITAL EASIER TO UNTANGLE AND LUMINOUS

FOR SALON AND AT HOME USE

5001000 ML JAR

BOND HEROSUPER CONCENTRATED BOOSTER WITH ACTIVE INGREDIENTS FORA DEEP RECONSTRUCTION OF DAMAGED HAIR

FOR SALON USE ONLY

100 ML BOTTLE

Eg 5 ml BOND HERO + 30 ml MASK

16MIXING RATIO

Eg 10 ml BOND HERO + 60 ml YELLOW COLOuR

BLEACHING

COLOURING

SMOOTHING

Personalization AND Protection

INTENSE RECONSTRUCTION

COLOUR PROTECTION

NOURISHMENT

PERFECTLY SMOOTH HAIR WITH NO FRIZZ

16MIXING RATIO

IDEAL FOR COOL BLONDESBLEACHED WHITE OR

GREY HAIR

SILVER

hellipProvide the cool tonesthat your clients are looking for

Nature IS OUR SECRET laquodouble weaponraquo AGAINST BRASSY UNDERTONES

Accedilaiacute BerriesTHIS SUPERFOOD WITH AN INTENSE PURPLE COLORA COMPLEMENTARY COLOR OF YELLOW TONES ACTSMORE INTERNALLY ON THE CAUSES LEADING TO HAIRYELLOWING

Rose of JerichoUSED IN HOUSES TO FIGHT UNPLEASANT ODORS AND SMOKE

FOR HAIR IT CREATES AN EXTERNAL SHIELDTO PROTECT FROM YELLOWING CAUSED

BY DAILY POLLUTION

3 products FOR ICY RESULTS

SHAMPOOWHILE IT CLEANSES ITS VIOLET PIGMENTREMOVES THE YELLOWORANGE TONESRESTORING THE DESIRED COLOUR TO THE

HAIR USE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

CONDITIONERIT GIVES EXTREME SOFTNESS TO THE HAIR WHILEITS VIOLET PIGMENT REMOVES THE YELLOWORANGE TONES RESTORING THE DESIRED COLOURUSE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

PURE SILVER

ULTRA CONCENTRATED VIOLETASH PIGMENT THAT PERFECTLY NEUTRALIZESTHE MOST RESISTANT BRASSY TONES USE DURING SALON SERVICES FOR CUSTOMIZED RESULTS

LETrsquoS DISCOVERhellip

FOR SALON USE ONLY

100 ML BOTTLE

IMPROVE AND CUSTOMIZE CARE SERVICES

MIXING RATIO 110 1 ML PURE SILVER + 10 ML SHAMPOOCONDITIONERMASKS

gt

gtgtgtgt

INTENSENEUTRALIZATION

COLORPROTECTION

INTENSERECONSTRUCTION

NOURISHMENT

PERFECTLY SMOOTHHAIR WITH NO FRIZZ

PURESILVER

TONING CARE SERVICE

ENRICHED TECHNICAL SERVICES

MIXING RATIO8 ML PURE SILVER + 60 ML COLOUR

COLOURING

PURESILVER

TONING COLOR

SERVICE

MIXING RATIO 1106 ML PURE SILVER + 60 ML SMOOTHING MOUSSE

SMOOTHING

Pure Silver WIDENS SALON SERVICES

EASY LONG

VOGUEIT 2018

There is a dream called long hair

32 OF WOMEN

ARE CONSTANTLY HUNTING FOR PRODUCTS THAT STIMULATEGROWTH

MANY WOMEN HAVE THE FEELING

THAT THEIR HAIR STOPS

GROWING AT A CERTAIN POINT

HELPIt just wonrsquot grow

any more than thisrdquo

ldquo

FROM ALFAPARF GROUP RESEARCH

COMES A NEW INNOVATIVE LINE DEDICATED TO HELPING YOURCUSTOMERS

EASY LONG

Having the long hair of your dreams has never been easier

A natural secret THATCOMES FROM THE SEA

Tahitian SeaweedFROM THE POLYNESIAN SEA AN ACTIVE

INGREDIENT RICH IN MINERALS VITAMINS CAROTENOIDS PROTEINS

AND POLYUNSATURATED FATTY ACIDS

OUR TAHITIAN ALGAE IS CULTIVATED IN CLOSED PHOTOBIOREACTORS

- IN CONTROLLED AND STABLE CONDITIONS

- IN AN ENVIRONMENTALLY FRIENDLY WAY

MULTI-ACTION total success

Tested Results

UP TO 44MORE GROWTH

IN 4 WEEKS

From the folliclehellipTAHITIAN ALGAE STIMULATES

LOCALISED CELL MULTIPLICATION IN THE FOLLICLE REGION

PROMOTING FASTER HAIR GROWTH

hellipto the endsTHE ALGAE HELPSTO MAKE

YOUR HAIRMOREVIBRANT AND

DENSE WITH ASTRONGERAPPEARANCE

A VERY SMALL LINE FOR

very long hair

THE SIZES ALLOW UP TO 2 MONTHS OF TREATMENT

SHAMPOO

IT GENTLYCLEANSES

AND STARTS ACTING

ON THE FOLLICLE

500 ML BOTTLE

TONICIT ACTIVATES THE

FOLLICLE AND CREATES OPTIMAL CONDITIONS FOR

FASTER HAIR GROWTH

USE IT EVERY DAY FORMAXIMUM

EFFECTIVENESS125 ML BOTTLE

CONDITIONER

IT WORKS TO STRENGTHEN AND

NOURISH LENGTHS

AND ENDS FOR THE HAIR WELL-

BEING

500 ML BOTTLE

STAR

INTENSIVE SHINE SERUM LEAVE-IN SHINE INFUSION

INSTANT SHINE TO EVERY WOMENrsquoS HAIR

THE SECRETS OF

PEARL POWDER

Rich in vitamins minerals andamino acids this ancient extract

stimulates the formation of keratin helping to restore damaged areas

ARGAN OIL

A valuable plant extractthat smooths the surface

of the hair making itshiny and vibrant

ALOETRIX

An exclusive complexcontaining Aloe Vera

Wheat Germ and UV Filterfor soft and silky hair

STYLE

Hair that always looks good with style and energy

MATTE PASTE ndash SHINE WAX ndash GEL ndashSTRONG HAIRSPRAY ndash EXTRA STRONG HAIRSPRAY ndash CURL amp MOLD ACTIVATOR

STYLE

An incredibly complete formula

with an energy source directly from nature

Green CoffeeItrsquos a fantastic natural ally for our hairrsquos vitality thanks to its energizing andprotective properties Its oil rich in Omega 6 fatty acids and Vitamin Ehelps to protect the hair from dehydration preventing itsimpoverishment

AloetrixAn extraordinary complex containing

Aloe Vera and Wheat Proteins that helpsmake the hair soft and silky

COSMETICEFFECT OF HAIR

+135

HYDRATION

Enhanced

Average value measured after five treatments with Yellow Style products After rinsing hair combability is improved Instrumental test conducted on Yellow Style Curl amp Mold Activator

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 21: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

Very easy TO USE

WHEN COLORING NATURAL HAIR ADD YELLOW TONE-ON-TONE CREATOR IN AN EQUAL QUANTITY TO HALF THE QUANTITY OF THE COLOR(IE 50 ML YELLOW COLOR + 100 ML YELLOW PEROXIDE 5 VOL + 25 ML YELLOW TONE-ON-TONE CREATOR) TO AVOID ALTERING THE NATURAL BASE 1000 ML AND 120 ML FOR BRAZIL ARGENTINA COLOMBIA CHILE AND PERUgrave

+ +

COLOUR PEROXIDE 5 VOL1000 ML

TONE-ON-TONE CREATOR100 ML

101

12 PEROXIDE WITH 5 VOLUMES PERFECT TO DEVELOP THE COLOUR AND ENSURE AN

EXCELLENT NEUTRALIZATION

bull MIXING RATIOCOLOUR ndash PEROXIDE gt 12

bull MIXING RATIOCOLOUR ndash TONE-ON-TONE CREATOR gt 101

EXAMPLE 50 ML YELLOW COLOUR + 100 ML YELLOW PEROXIDE + 5 ML YELLOW TONE-ON-TONE CREATOR

Many benefits COMPARED TO A TRADITIONAL tone-on-tone

bull 1 product only = 74 colour optionsbull ZERO STOCK LESS COST FOR STOCK

bull WIDER RANGE A HIGHER NUMBER OF COLOURS THAN THE AVERAGE OF TONE-ON-TONE COLOURS ON THE MARKET

bull CONSISTENCY OF TONE WHEN YOU HAVE TO MATCHTHE COLOR SAME COLOUR CHART

bull Higher concentration of colouring dyesIN YELLOW COLOUR

bull NEUTRALIZATION UP TO 3 TIMES BETTER

bull 100 GRAY HAIR COVERAGE

bull PH significantly lowerTHAN MANY OTHER TONE-ON-TONE COLOURS ON THE MARKET

bull AMPLIFIED COSMETICITY

VS A NORMAL TONE-ON-TONE INSTRUMENTAL TEST MADE ON THE SHADES 71 AND 1021 COMPARING YELLOW COLOR + TONE-ON-TONE CREATOR WITH THE SAME SHADES OF THE MARKET COMPETITORS APPLICATION TESTS ON MODEL INSTRUMENTAL TEST MADE ON SHADES 71 AND 1021

make the ordinaryextraordinary

BLEACH

QuinoaSUPERFOOD RICH IN ESSENTIAL AMINO ACIDS

AND CATIONIC AMINO ACIDS WHICH HAVE

AFFINITY TO THE STRUCTURE OF THE HAIR

HELPSTO PRESERVE THE KERATIN CHAINS AND

TO PROTECT THE HAIR FIBER

AloetrixHELPS COSMETICALLY TREATED

HAIR FEEL SMOOTH AND SILKY

7 LEVELBLUE NON-VOLATILE POWDER ENRICHED WITH SPECIAL PIGMENTS

IDEAL FOR COUNTERACTING UNWANTED YELLOWORANGE TONES

RECOMMENDED FOR APPLICATION ON SCALP

PERFECT FOR USE AS A COLOUR-REMOVAL WASH AND FOR TOTAL

DECOLOURING

9 LEVELEXTREME BLEACHING FOR THE MOST DETERMINED BLONDES

WHITE NON-VOLATILE POWDER FOR BETTER VISIBILITY OF THE

BLEACHING BASE

Using our bleaching powder

THE product range

12 X 20 g SACHET BOXIDEAL QUANTITY FOR PARTIALBLEACHING JOBS

BLEACHINGPOWDER7 LEVELS

500 g CANISTER

BLEACHINGPOWDER9 LEVELS

500 g CANISTER

12 X 50 g SACHET BOXIDEAL QUANTITY FOR BLEACHINGTREATMENTS ON MEDIUM-LENGTH HAIR

LISS

Keratin SmoothingTreatment

PROGRESSIVE SMOOTHING TREATMENT MOUSSE

SMOOTH AND TAMED HAIR WITH NO FRIZZY EFFECT UP TO 2-3 MONTHS

1

2

4

3FOR ALL HAIR TYPES

HANDY DISPENSER FOR QUICK AND EASY APPLICATION

COMPLETELY SAFE FOR THE PROFESSIONAL AND THE CLIENT

DEPENDING ON THE HAIR TYPE

MAXIMUM PERFORMANCE IN A CONVENIENT kitA MOUSSE FORMULA

READY TO BE USED FOR INSTANT AND EASY APPLICATION

ON HAIR

FROM 2 TO 3 APPLICATIONS DEPENDING ON THE HAIR TYPE

STEP 1SHAMPOOCLEANSES AND DETANGLES THE HAIR PERFECTLY HELPS OPEN UP THE CUTICLES TO BETTER PREPARE THE HAIR FOR THE STRAIGHTENING TREATMENT

60 ML BOTTLE

STEP 3MASKNOURISHES THE HAIR INTENSELY LEAVING IT NATURALLY SOFT AND SILKY

75 ML TUBE

STEP 2SMOOTHING MOUSSETEMPORARILY RESHAPES THE ARRANGEMENT OF THE KERATIN CHAINS WITHOUT BREAKING THE DISULFIDE BONDS ALLOWING THE HAIR TO GRADUALLY TAKE ON THE SMOOTH SHAPE

150 ML BOTTLE

THE ingredients OF PERFECT LONG-LASTING SMOOTHNESS

GlyoxylicAcid

A STRAIGHTENING ACTIVE INGREDIENT THAT DOES NOT BREAK THE KERATIN

FIBERS BUT RESHAPES THEM GIVING THE HAIR A SMOOTH APPEARANCE WITH A

SEMI-PERMANENT EFFECT

KeraNutritiveComplex

A UNIQUE COMPLEX CONTAINING 3 ACTIVE INGREDIENTS THAT TAKE

CARE OF THE COSMETIC HAIR

KeratinHELPS TO KEEP THE HAIR FIBER AGILE AND PROTECTED FROM EXTERNAL STRESSES

Murumuru Butter and Babassu OilAN EXTRAORDINARY BLEND THAT NOURISHES DEEP DOWN AND BRIGHTENS THE HAIR HELPING TO REDUCE FRIZZ

AloetrixAN EXCLUSIVE COMPLEX CONTAINING ALOE VERA WHEAT GERM AND UV FILTER FOR SOFT AND SILKY HAIR

PROTEIN THAT REPRESENTS ABOUT 90 OF THE HAIR STRUCTURE

1 KIT 2 methods OF APPLICATION

SMART EDUCATION

Available for download on the website

Step-by-step brochureA PRACTICAL TOOL TO GUIDE YOU DURING THE SERVICES Step-by-step video tutorial

SIMPLE AND CLEAR TO INTRODUCE THE TWO TREATMENT METHODS

AVAILABLE ON OUR YOUTUBE YELLOW PROFESSIONAL CHANNEL

CARE portfolio

NUTRITIVELISS

STAR

COLOR CARE

REPAIR SILVER

EASY LONG

LISS

LISS

Frizzrsquos enemyYour new best friendTHE NEW LINE YELLOW LISS IS DEDICATED

TO FRIZZY AND UNMANAGEABLE HAIRTHAT NEEDS EXTRA HELP TO ACHIEVE

PERFECT LONG-LASTING SMOOTHNESS EVEN IN EXTREME CONDITIONS

IDEAL FOR WAVYNATURALLY STRAIGHT

OR CHEMICALLY STRAIGHTENED HAIR

SHAMPOOITS FORMULA GENTLY CLEANSES

AND TAMES EVEN THE MOSTUNRULY HAIR

500 ML BOTTLE

MASKA CONCENTRATE OF ACTIVE INGREDIENTS WITH

SMOOTHING AND TAMING PROPERTIESWHICH VERY FRIZZY AND REBELLIOUS HAIR WILL NOT

BE ABLE TO RESIST TOITS DENSE TEXTURE EMBRACES AND DEEPLY

NOURISHES THE HAIR FIBER

500 ML JAR

MULTI-BENEFITTHE PRODUCT YOUR HAIR CAN NO LONGER DO WITHOUT

A LIGHTWEIGHT LEAVE-IN SERUM WHICH GIVES THE HAIR 10 BENEFITS IN A SINGLE PRODUCT THERMAL PROTECTION ANTI-FRIZZ ANTI-HUMIDITY DETANGLING ACTION UV PROTECTION TAMING EFFECT ANTI-STATIC EFFECT PREVENTS SPLIT ENDS HELPS TO SEAL

THE CUTICLE AND GIVES SHINE

150 ML BOTTLE

hellipFOR TRULY spectacular hair

CONDITIONERA VALUABLE TOOL TO TAME FRIZZY

AND REBELLIOUS HAIRITS DELICATE TEXTURE SOFTENS AND

SMOOTHENS THE SURFACE OF THE HAIRWITHOUT WEIGHING IT DOWN

SUITABLE FOR DAILY USE

500 ML BOTTLE

Perfectly smooth hair IN JUST A FEW SIMPLE STEPS

OUR recipe

Keratin-HTHIGH TECHNOLOGY KERATIN ENHANCED IN LABORATORYFOR THE SMART SIMULATION OF THE HAIRrsquoS NATURALKERATIN AND ABLE TO INTERCEPT THE MOST DAMAGEDAREAS AND REPAIR THEM FOR HAIR THAT APPEARS HEALTHYAND WITHOUT IMPERFECTIONS

Amaranth OilESPECIALLY RICH IN EMOLLIENTS PROTEINS MINERAL SALTS AND VITAMIN E THIS OIL BESIDES PROVIDING DEEP NOURISHMENT COATS THE HAIR IN A THIN BUT STRONGBARRIER THAT HINDERS THE PENETRATION OF HUMIDITY INSIDE THE HAIR STEM FOR LONG-LASTING PROTECTION

RESULT

hellipFOR complete control OF UNRULY HAIR

Say goodbye to frizzy

hair Drastic reductionin volume

FROM THE VERYFIRST TREATMENT

Perfectlymanageable

hair

UP TO

4 daysEVEN IN

CONDITIONS OF EXTREME HUMIDITY

(70-80) -42IN VOLUME AS COMPAREDTO A BASIC TREATMENT

WHEN USED REGULARLYIT CREATES

longer lastingsmoothness

and silkiness

FROM VERY FIRST USE THE YELLOW LISS TREATMENT (SHAMPOO+MASK+MULTI-BENEFIT) REDUCES FRIZZ BY 75 AS COMPARED TO USING AN ORDINARY SHAMPOO AFTER 4 DAYS THERE IS STILL 42 LESS FRIZZINSTRUMENTAL TESTS CONDUCTED AT 22-25degC WITH RELATIVE HUMIDITY (RH) OF 70-80 THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) AS COMPARED TO AN ORDINARY SHAMPOO VISIBLY REDUCES UNWANTED VOLUME TREATMENT AFTER TREATMENT THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) MAKES THE HAIR SMOOTHER AND EASIER TO MANAGE OVER TIME

COLOR CARE

COLOR CARE

Specially designed to enhanceand preserve intensity and vibrancy

of hair colour over time

Maximum performancewith only 3 products

LEAVE-IN SERUMExtraordinary ultra-light serum that seals cuticles and helps to prolong colour intensity and shine Protects hair from aggressive external agents such as heat sources and sunlight Contains UV filter Perfect for pre-styling on wet hair or as finishing on dry hair150ml bottle

SHAMPOOGently cleanses maintaining highlight intensity and shine day after day Eliminates alkaline residue from colour treatment and seals the cuticles500-1500 ml bottle

MASKRegenerates and intensely nourishes coloured hairHelps to prolong highlight intensity and keep hair shiny and soft500 - 1000 ml jar

An elixir of life at theheart of the formula

Goji BerriesOriginal from Tibet these

berries are consideredto be an elixir of life

Rich in vitamins sugarsminerals and proteinsthey help slow downoxidation to prolong

colour intensity

Colour still fresh

after month

Enhanced shine

+ 4 after just

one treatment

After 12 washes colour maintains over 85 of its intensity Average value calculated on results of instrumental test conducted on Yellow Color Permanent shades 5 and 8 with Yellow Color Care full treatmentInstrumental test conducted on Yellow Color Permanent shade 766 with Yellow Color Care full treatment compared to basic shampoo and conditioner treatment

Smart Education

Salon services

Available for download on the website

NUTRITIVE

NUTRITIVE

An explosionfor dry hair

MASKAN AMAZING BOMB EVEN FOR THE DRIEST HAIR

IN JUST A FEW MINUTES ITS RICH TEXTURE PROVIDES AN EXPLOSION OF NOURISHMENT

SOFTNESS AND SHINE

JAR 5001000 ML

SHAMPOOCLEANSES GENTLY NOURISHING

THE HAIR DAY AFTER DAY

BOTTLE 5001500 ML

LEAVE-IN CONDITIONERLIGHT LEAVE-IN CONDITIONER IDEAL FOR DETANGLING EVEN THE DRIEST HAIR FOR

LONG-LASTING MOISTURE

TUBE 250 ML

OILA PRECIOUS SERUM FULL OF NOURISHMENT AND SHINE

THAT CREATES A BARRIER ON THE HAIR PROTECTING

IT FROM HUMIDITY AND GIVING YOU EXTRAORDINARILY

NOURISHED AND SHINY HAIR

BOTTLE 125 ML

PRODUCT RANGE

Coconut OilAN OIL HIGHLY VALUED IN

BEAUTY TREATMENTS FOR ITS NOURISHING AND REGENERATING POWERS

THE PRESENCE OF EMOLLIENTSAND VITAMIN E MAKE IT PERFECT

FOR PROVIDING DEEP NOURISHMENTTO THE HAIR FIBER

Argan OilRENOWNED THE WORLD

OVER FOR ITS REVITALIZING PROPERTIES THIS OIL RICH IN OMEGA 3 OMEGA 6 AND VITAMIN E RESTORES THE HAIRrsquoS VITALITY

AND SILKINESS

A POWERFUL cocktail of nutrients

Incrediblysoft hair

+51AFTER JUST ONETREATMENT

+78ON DRY HAIR

+43ON WET HAIR

x 3

Visiblyimproved

brushability

Increasedshine

INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR COMPARING THE FULL YELLOW NUTRITIVE SERVICE WITH AN ORDINARY SHAMPOO INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR TREATED WITH YELLOW NUTRITIVE (SHAMPOO+MASK+LEAVE-IN CONDITIONER) COMPARED WITH UNTREATED HAIR COMPARED WITH HAIR NOT TREATED WITH YELLOW NUTRITIVE

REPAIR

The perfect energy boost for hair

REPAIR

REPAIR

YELLOWrsquoS NEW LINE FOR DAMAGED AND VERY DAMAGED HAIR IS PERFECT FOR

IN DEPTH REPAIR

PROTECTION DURING TECHNICAL SERVICES

PERSONALIZED CARE TREATMENTS

12

3

ENERGY DIRECTLY FROM nature

THANKS TO THEIR LOW MOLECULAR WEIGHT THEY PENETRATE DEEP INTO THE LAYERS OF THE HAIR FIBER AND INTERACT WITH THE KERATIN IN YOUR HAIR TO CREATE NEW BONDS

WITH FATTY ACIDS THAT WORK ON THE LIPID STRUCTURE TO PROVIDE NUTRITION

AND SEAL THE CUTICLE

Cocoa Butter

Almond Proteins

THIS HIGH-PERFORMING COMBINATION PROVIDES STRENGTH VITALITY AND PROTECTION TO YOUR HAIR

Internal restructuring

External repair

PRODUCT RANGE

86 STRONGER HAIR AFTER THE FIRST TREATMENT

SHAMPOO THE FIRST STEP TOWARDS HAVING

STRONG AND FLEXIBLE HAIRAS IT CLEANSES GENTLY IT GIVES YOUR

HAIR A HEALTHY AND VITAL LOOK

FOR SALON AND AT HOME USE

5001500 ML BOTTLE

ADAPTS TO BOTH ALKALINE AND ACIDIC ENVIRONMENTS

TO PROTECT YOUR HAIR DURING TECHNICAL SERVICES AND FOR

PERSONALIZED CARE TREATMENTS

HERE IS HOW

CONDITIONERVERSATILE PLIABLE TEXTURE CREAM WITH

MULTIUSE BENEFITS USE IT AS A RINSE PERFECT FOR THIN HAIR THAT NEEDS REPAIR

WITHOUT BEING WEIGHED DOWN USE IT AS A LEAVE-IN EXCELLENT FOR NORMAL ANDOR

THICK HAIR THAT NEEDS REPAIR OVER 24 HOURS

FOR SALON AND AT HOME USE

500 ML BOTTLE

MASKSUBSTANTIAL FORMULA FOR IN DEPTH REPAIR FROM INSIDE OUT REPAIRS THE FIBRE AND SEALS THE CUTICLE YOUR HAIR LOOKS VITAL EASIER TO UNTANGLE AND LUMINOUS

FOR SALON AND AT HOME USE

5001000 ML JAR

BOND HEROSUPER CONCENTRATED BOOSTER WITH ACTIVE INGREDIENTS FORA DEEP RECONSTRUCTION OF DAMAGED HAIR

FOR SALON USE ONLY

100 ML BOTTLE

Eg 5 ml BOND HERO + 30 ml MASK

16MIXING RATIO

Eg 10 ml BOND HERO + 60 ml YELLOW COLOuR

BLEACHING

COLOURING

SMOOTHING

Personalization AND Protection

INTENSE RECONSTRUCTION

COLOUR PROTECTION

NOURISHMENT

PERFECTLY SMOOTH HAIR WITH NO FRIZZ

16MIXING RATIO

IDEAL FOR COOL BLONDESBLEACHED WHITE OR

GREY HAIR

SILVER

hellipProvide the cool tonesthat your clients are looking for

Nature IS OUR SECRET laquodouble weaponraquo AGAINST BRASSY UNDERTONES

Accedilaiacute BerriesTHIS SUPERFOOD WITH AN INTENSE PURPLE COLORA COMPLEMENTARY COLOR OF YELLOW TONES ACTSMORE INTERNALLY ON THE CAUSES LEADING TO HAIRYELLOWING

Rose of JerichoUSED IN HOUSES TO FIGHT UNPLEASANT ODORS AND SMOKE

FOR HAIR IT CREATES AN EXTERNAL SHIELDTO PROTECT FROM YELLOWING CAUSED

BY DAILY POLLUTION

3 products FOR ICY RESULTS

SHAMPOOWHILE IT CLEANSES ITS VIOLET PIGMENTREMOVES THE YELLOWORANGE TONESRESTORING THE DESIRED COLOUR TO THE

HAIR USE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

CONDITIONERIT GIVES EXTREME SOFTNESS TO THE HAIR WHILEITS VIOLET PIGMENT REMOVES THE YELLOWORANGE TONES RESTORING THE DESIRED COLOURUSE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

PURE SILVER

ULTRA CONCENTRATED VIOLETASH PIGMENT THAT PERFECTLY NEUTRALIZESTHE MOST RESISTANT BRASSY TONES USE DURING SALON SERVICES FOR CUSTOMIZED RESULTS

LETrsquoS DISCOVERhellip

FOR SALON USE ONLY

100 ML BOTTLE

IMPROVE AND CUSTOMIZE CARE SERVICES

MIXING RATIO 110 1 ML PURE SILVER + 10 ML SHAMPOOCONDITIONERMASKS

gt

gtgtgtgt

INTENSENEUTRALIZATION

COLORPROTECTION

INTENSERECONSTRUCTION

NOURISHMENT

PERFECTLY SMOOTHHAIR WITH NO FRIZZ

PURESILVER

TONING CARE SERVICE

ENRICHED TECHNICAL SERVICES

MIXING RATIO8 ML PURE SILVER + 60 ML COLOUR

COLOURING

PURESILVER

TONING COLOR

SERVICE

MIXING RATIO 1106 ML PURE SILVER + 60 ML SMOOTHING MOUSSE

SMOOTHING

Pure Silver WIDENS SALON SERVICES

EASY LONG

VOGUEIT 2018

There is a dream called long hair

32 OF WOMEN

ARE CONSTANTLY HUNTING FOR PRODUCTS THAT STIMULATEGROWTH

MANY WOMEN HAVE THE FEELING

THAT THEIR HAIR STOPS

GROWING AT A CERTAIN POINT

HELPIt just wonrsquot grow

any more than thisrdquo

ldquo

FROM ALFAPARF GROUP RESEARCH

COMES A NEW INNOVATIVE LINE DEDICATED TO HELPING YOURCUSTOMERS

EASY LONG

Having the long hair of your dreams has never been easier

A natural secret THATCOMES FROM THE SEA

Tahitian SeaweedFROM THE POLYNESIAN SEA AN ACTIVE

INGREDIENT RICH IN MINERALS VITAMINS CAROTENOIDS PROTEINS

AND POLYUNSATURATED FATTY ACIDS

OUR TAHITIAN ALGAE IS CULTIVATED IN CLOSED PHOTOBIOREACTORS

- IN CONTROLLED AND STABLE CONDITIONS

- IN AN ENVIRONMENTALLY FRIENDLY WAY

MULTI-ACTION total success

Tested Results

UP TO 44MORE GROWTH

IN 4 WEEKS

From the folliclehellipTAHITIAN ALGAE STIMULATES

LOCALISED CELL MULTIPLICATION IN THE FOLLICLE REGION

PROMOTING FASTER HAIR GROWTH

hellipto the endsTHE ALGAE HELPSTO MAKE

YOUR HAIRMOREVIBRANT AND

DENSE WITH ASTRONGERAPPEARANCE

A VERY SMALL LINE FOR

very long hair

THE SIZES ALLOW UP TO 2 MONTHS OF TREATMENT

SHAMPOO

IT GENTLYCLEANSES

AND STARTS ACTING

ON THE FOLLICLE

500 ML BOTTLE

TONICIT ACTIVATES THE

FOLLICLE AND CREATES OPTIMAL CONDITIONS FOR

FASTER HAIR GROWTH

USE IT EVERY DAY FORMAXIMUM

EFFECTIVENESS125 ML BOTTLE

CONDITIONER

IT WORKS TO STRENGTHEN AND

NOURISH LENGTHS

AND ENDS FOR THE HAIR WELL-

BEING

500 ML BOTTLE

STAR

INTENSIVE SHINE SERUM LEAVE-IN SHINE INFUSION

INSTANT SHINE TO EVERY WOMENrsquoS HAIR

THE SECRETS OF

PEARL POWDER

Rich in vitamins minerals andamino acids this ancient extract

stimulates the formation of keratin helping to restore damaged areas

ARGAN OIL

A valuable plant extractthat smooths the surface

of the hair making itshiny and vibrant

ALOETRIX

An exclusive complexcontaining Aloe Vera

Wheat Germ and UV Filterfor soft and silky hair

STYLE

Hair that always looks good with style and energy

MATTE PASTE ndash SHINE WAX ndash GEL ndashSTRONG HAIRSPRAY ndash EXTRA STRONG HAIRSPRAY ndash CURL amp MOLD ACTIVATOR

STYLE

An incredibly complete formula

with an energy source directly from nature

Green CoffeeItrsquos a fantastic natural ally for our hairrsquos vitality thanks to its energizing andprotective properties Its oil rich in Omega 6 fatty acids and Vitamin Ehelps to protect the hair from dehydration preventing itsimpoverishment

AloetrixAn extraordinary complex containing

Aloe Vera and Wheat Proteins that helpsmake the hair soft and silky

COSMETICEFFECT OF HAIR

+135

HYDRATION

Enhanced

Average value measured after five treatments with Yellow Style products After rinsing hair combability is improved Instrumental test conducted on Yellow Style Curl amp Mold Activator

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 22: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

Many benefits COMPARED TO A TRADITIONAL tone-on-tone

bull 1 product only = 74 colour optionsbull ZERO STOCK LESS COST FOR STOCK

bull WIDER RANGE A HIGHER NUMBER OF COLOURS THAN THE AVERAGE OF TONE-ON-TONE COLOURS ON THE MARKET

bull CONSISTENCY OF TONE WHEN YOU HAVE TO MATCHTHE COLOR SAME COLOUR CHART

bull Higher concentration of colouring dyesIN YELLOW COLOUR

bull NEUTRALIZATION UP TO 3 TIMES BETTER

bull 100 GRAY HAIR COVERAGE

bull PH significantly lowerTHAN MANY OTHER TONE-ON-TONE COLOURS ON THE MARKET

bull AMPLIFIED COSMETICITY

VS A NORMAL TONE-ON-TONE INSTRUMENTAL TEST MADE ON THE SHADES 71 AND 1021 COMPARING YELLOW COLOR + TONE-ON-TONE CREATOR WITH THE SAME SHADES OF THE MARKET COMPETITORS APPLICATION TESTS ON MODEL INSTRUMENTAL TEST MADE ON SHADES 71 AND 1021

make the ordinaryextraordinary

BLEACH

QuinoaSUPERFOOD RICH IN ESSENTIAL AMINO ACIDS

AND CATIONIC AMINO ACIDS WHICH HAVE

AFFINITY TO THE STRUCTURE OF THE HAIR

HELPSTO PRESERVE THE KERATIN CHAINS AND

TO PROTECT THE HAIR FIBER

AloetrixHELPS COSMETICALLY TREATED

HAIR FEEL SMOOTH AND SILKY

7 LEVELBLUE NON-VOLATILE POWDER ENRICHED WITH SPECIAL PIGMENTS

IDEAL FOR COUNTERACTING UNWANTED YELLOWORANGE TONES

RECOMMENDED FOR APPLICATION ON SCALP

PERFECT FOR USE AS A COLOUR-REMOVAL WASH AND FOR TOTAL

DECOLOURING

9 LEVELEXTREME BLEACHING FOR THE MOST DETERMINED BLONDES

WHITE NON-VOLATILE POWDER FOR BETTER VISIBILITY OF THE

BLEACHING BASE

Using our bleaching powder

THE product range

12 X 20 g SACHET BOXIDEAL QUANTITY FOR PARTIALBLEACHING JOBS

BLEACHINGPOWDER7 LEVELS

500 g CANISTER

BLEACHINGPOWDER9 LEVELS

500 g CANISTER

12 X 50 g SACHET BOXIDEAL QUANTITY FOR BLEACHINGTREATMENTS ON MEDIUM-LENGTH HAIR

LISS

Keratin SmoothingTreatment

PROGRESSIVE SMOOTHING TREATMENT MOUSSE

SMOOTH AND TAMED HAIR WITH NO FRIZZY EFFECT UP TO 2-3 MONTHS

1

2

4

3FOR ALL HAIR TYPES

HANDY DISPENSER FOR QUICK AND EASY APPLICATION

COMPLETELY SAFE FOR THE PROFESSIONAL AND THE CLIENT

DEPENDING ON THE HAIR TYPE

MAXIMUM PERFORMANCE IN A CONVENIENT kitA MOUSSE FORMULA

READY TO BE USED FOR INSTANT AND EASY APPLICATION

ON HAIR

FROM 2 TO 3 APPLICATIONS DEPENDING ON THE HAIR TYPE

STEP 1SHAMPOOCLEANSES AND DETANGLES THE HAIR PERFECTLY HELPS OPEN UP THE CUTICLES TO BETTER PREPARE THE HAIR FOR THE STRAIGHTENING TREATMENT

60 ML BOTTLE

STEP 3MASKNOURISHES THE HAIR INTENSELY LEAVING IT NATURALLY SOFT AND SILKY

75 ML TUBE

STEP 2SMOOTHING MOUSSETEMPORARILY RESHAPES THE ARRANGEMENT OF THE KERATIN CHAINS WITHOUT BREAKING THE DISULFIDE BONDS ALLOWING THE HAIR TO GRADUALLY TAKE ON THE SMOOTH SHAPE

150 ML BOTTLE

THE ingredients OF PERFECT LONG-LASTING SMOOTHNESS

GlyoxylicAcid

A STRAIGHTENING ACTIVE INGREDIENT THAT DOES NOT BREAK THE KERATIN

FIBERS BUT RESHAPES THEM GIVING THE HAIR A SMOOTH APPEARANCE WITH A

SEMI-PERMANENT EFFECT

KeraNutritiveComplex

A UNIQUE COMPLEX CONTAINING 3 ACTIVE INGREDIENTS THAT TAKE

CARE OF THE COSMETIC HAIR

KeratinHELPS TO KEEP THE HAIR FIBER AGILE AND PROTECTED FROM EXTERNAL STRESSES

Murumuru Butter and Babassu OilAN EXTRAORDINARY BLEND THAT NOURISHES DEEP DOWN AND BRIGHTENS THE HAIR HELPING TO REDUCE FRIZZ

AloetrixAN EXCLUSIVE COMPLEX CONTAINING ALOE VERA WHEAT GERM AND UV FILTER FOR SOFT AND SILKY HAIR

PROTEIN THAT REPRESENTS ABOUT 90 OF THE HAIR STRUCTURE

1 KIT 2 methods OF APPLICATION

SMART EDUCATION

Available for download on the website

Step-by-step brochureA PRACTICAL TOOL TO GUIDE YOU DURING THE SERVICES Step-by-step video tutorial

SIMPLE AND CLEAR TO INTRODUCE THE TWO TREATMENT METHODS

AVAILABLE ON OUR YOUTUBE YELLOW PROFESSIONAL CHANNEL

CARE portfolio

NUTRITIVELISS

STAR

COLOR CARE

REPAIR SILVER

EASY LONG

LISS

LISS

Frizzrsquos enemyYour new best friendTHE NEW LINE YELLOW LISS IS DEDICATED

TO FRIZZY AND UNMANAGEABLE HAIRTHAT NEEDS EXTRA HELP TO ACHIEVE

PERFECT LONG-LASTING SMOOTHNESS EVEN IN EXTREME CONDITIONS

IDEAL FOR WAVYNATURALLY STRAIGHT

OR CHEMICALLY STRAIGHTENED HAIR

SHAMPOOITS FORMULA GENTLY CLEANSES

AND TAMES EVEN THE MOSTUNRULY HAIR

500 ML BOTTLE

MASKA CONCENTRATE OF ACTIVE INGREDIENTS WITH

SMOOTHING AND TAMING PROPERTIESWHICH VERY FRIZZY AND REBELLIOUS HAIR WILL NOT

BE ABLE TO RESIST TOITS DENSE TEXTURE EMBRACES AND DEEPLY

NOURISHES THE HAIR FIBER

500 ML JAR

MULTI-BENEFITTHE PRODUCT YOUR HAIR CAN NO LONGER DO WITHOUT

A LIGHTWEIGHT LEAVE-IN SERUM WHICH GIVES THE HAIR 10 BENEFITS IN A SINGLE PRODUCT THERMAL PROTECTION ANTI-FRIZZ ANTI-HUMIDITY DETANGLING ACTION UV PROTECTION TAMING EFFECT ANTI-STATIC EFFECT PREVENTS SPLIT ENDS HELPS TO SEAL

THE CUTICLE AND GIVES SHINE

150 ML BOTTLE

hellipFOR TRULY spectacular hair

CONDITIONERA VALUABLE TOOL TO TAME FRIZZY

AND REBELLIOUS HAIRITS DELICATE TEXTURE SOFTENS AND

SMOOTHENS THE SURFACE OF THE HAIRWITHOUT WEIGHING IT DOWN

SUITABLE FOR DAILY USE

500 ML BOTTLE

Perfectly smooth hair IN JUST A FEW SIMPLE STEPS

OUR recipe

Keratin-HTHIGH TECHNOLOGY KERATIN ENHANCED IN LABORATORYFOR THE SMART SIMULATION OF THE HAIRrsquoS NATURALKERATIN AND ABLE TO INTERCEPT THE MOST DAMAGEDAREAS AND REPAIR THEM FOR HAIR THAT APPEARS HEALTHYAND WITHOUT IMPERFECTIONS

Amaranth OilESPECIALLY RICH IN EMOLLIENTS PROTEINS MINERAL SALTS AND VITAMIN E THIS OIL BESIDES PROVIDING DEEP NOURISHMENT COATS THE HAIR IN A THIN BUT STRONGBARRIER THAT HINDERS THE PENETRATION OF HUMIDITY INSIDE THE HAIR STEM FOR LONG-LASTING PROTECTION

RESULT

hellipFOR complete control OF UNRULY HAIR

Say goodbye to frizzy

hair Drastic reductionin volume

FROM THE VERYFIRST TREATMENT

Perfectlymanageable

hair

UP TO

4 daysEVEN IN

CONDITIONS OF EXTREME HUMIDITY

(70-80) -42IN VOLUME AS COMPAREDTO A BASIC TREATMENT

WHEN USED REGULARLYIT CREATES

longer lastingsmoothness

and silkiness

FROM VERY FIRST USE THE YELLOW LISS TREATMENT (SHAMPOO+MASK+MULTI-BENEFIT) REDUCES FRIZZ BY 75 AS COMPARED TO USING AN ORDINARY SHAMPOO AFTER 4 DAYS THERE IS STILL 42 LESS FRIZZINSTRUMENTAL TESTS CONDUCTED AT 22-25degC WITH RELATIVE HUMIDITY (RH) OF 70-80 THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) AS COMPARED TO AN ORDINARY SHAMPOO VISIBLY REDUCES UNWANTED VOLUME TREATMENT AFTER TREATMENT THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) MAKES THE HAIR SMOOTHER AND EASIER TO MANAGE OVER TIME

COLOR CARE

COLOR CARE

Specially designed to enhanceand preserve intensity and vibrancy

of hair colour over time

Maximum performancewith only 3 products

LEAVE-IN SERUMExtraordinary ultra-light serum that seals cuticles and helps to prolong colour intensity and shine Protects hair from aggressive external agents such as heat sources and sunlight Contains UV filter Perfect for pre-styling on wet hair or as finishing on dry hair150ml bottle

SHAMPOOGently cleanses maintaining highlight intensity and shine day after day Eliminates alkaline residue from colour treatment and seals the cuticles500-1500 ml bottle

MASKRegenerates and intensely nourishes coloured hairHelps to prolong highlight intensity and keep hair shiny and soft500 - 1000 ml jar

An elixir of life at theheart of the formula

Goji BerriesOriginal from Tibet these

berries are consideredto be an elixir of life

Rich in vitamins sugarsminerals and proteinsthey help slow downoxidation to prolong

colour intensity

Colour still fresh

after month

Enhanced shine

+ 4 after just

one treatment

After 12 washes colour maintains over 85 of its intensity Average value calculated on results of instrumental test conducted on Yellow Color Permanent shades 5 and 8 with Yellow Color Care full treatmentInstrumental test conducted on Yellow Color Permanent shade 766 with Yellow Color Care full treatment compared to basic shampoo and conditioner treatment

Smart Education

Salon services

Available for download on the website

NUTRITIVE

NUTRITIVE

An explosionfor dry hair

MASKAN AMAZING BOMB EVEN FOR THE DRIEST HAIR

IN JUST A FEW MINUTES ITS RICH TEXTURE PROVIDES AN EXPLOSION OF NOURISHMENT

SOFTNESS AND SHINE

JAR 5001000 ML

SHAMPOOCLEANSES GENTLY NOURISHING

THE HAIR DAY AFTER DAY

BOTTLE 5001500 ML

LEAVE-IN CONDITIONERLIGHT LEAVE-IN CONDITIONER IDEAL FOR DETANGLING EVEN THE DRIEST HAIR FOR

LONG-LASTING MOISTURE

TUBE 250 ML

OILA PRECIOUS SERUM FULL OF NOURISHMENT AND SHINE

THAT CREATES A BARRIER ON THE HAIR PROTECTING

IT FROM HUMIDITY AND GIVING YOU EXTRAORDINARILY

NOURISHED AND SHINY HAIR

BOTTLE 125 ML

PRODUCT RANGE

Coconut OilAN OIL HIGHLY VALUED IN

BEAUTY TREATMENTS FOR ITS NOURISHING AND REGENERATING POWERS

THE PRESENCE OF EMOLLIENTSAND VITAMIN E MAKE IT PERFECT

FOR PROVIDING DEEP NOURISHMENTTO THE HAIR FIBER

Argan OilRENOWNED THE WORLD

OVER FOR ITS REVITALIZING PROPERTIES THIS OIL RICH IN OMEGA 3 OMEGA 6 AND VITAMIN E RESTORES THE HAIRrsquoS VITALITY

AND SILKINESS

A POWERFUL cocktail of nutrients

Incrediblysoft hair

+51AFTER JUST ONETREATMENT

+78ON DRY HAIR

+43ON WET HAIR

x 3

Visiblyimproved

brushability

Increasedshine

INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR COMPARING THE FULL YELLOW NUTRITIVE SERVICE WITH AN ORDINARY SHAMPOO INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR TREATED WITH YELLOW NUTRITIVE (SHAMPOO+MASK+LEAVE-IN CONDITIONER) COMPARED WITH UNTREATED HAIR COMPARED WITH HAIR NOT TREATED WITH YELLOW NUTRITIVE

REPAIR

The perfect energy boost for hair

REPAIR

REPAIR

YELLOWrsquoS NEW LINE FOR DAMAGED AND VERY DAMAGED HAIR IS PERFECT FOR

IN DEPTH REPAIR

PROTECTION DURING TECHNICAL SERVICES

PERSONALIZED CARE TREATMENTS

12

3

ENERGY DIRECTLY FROM nature

THANKS TO THEIR LOW MOLECULAR WEIGHT THEY PENETRATE DEEP INTO THE LAYERS OF THE HAIR FIBER AND INTERACT WITH THE KERATIN IN YOUR HAIR TO CREATE NEW BONDS

WITH FATTY ACIDS THAT WORK ON THE LIPID STRUCTURE TO PROVIDE NUTRITION

AND SEAL THE CUTICLE

Cocoa Butter

Almond Proteins

THIS HIGH-PERFORMING COMBINATION PROVIDES STRENGTH VITALITY AND PROTECTION TO YOUR HAIR

Internal restructuring

External repair

PRODUCT RANGE

86 STRONGER HAIR AFTER THE FIRST TREATMENT

SHAMPOO THE FIRST STEP TOWARDS HAVING

STRONG AND FLEXIBLE HAIRAS IT CLEANSES GENTLY IT GIVES YOUR

HAIR A HEALTHY AND VITAL LOOK

FOR SALON AND AT HOME USE

5001500 ML BOTTLE

ADAPTS TO BOTH ALKALINE AND ACIDIC ENVIRONMENTS

TO PROTECT YOUR HAIR DURING TECHNICAL SERVICES AND FOR

PERSONALIZED CARE TREATMENTS

HERE IS HOW

CONDITIONERVERSATILE PLIABLE TEXTURE CREAM WITH

MULTIUSE BENEFITS USE IT AS A RINSE PERFECT FOR THIN HAIR THAT NEEDS REPAIR

WITHOUT BEING WEIGHED DOWN USE IT AS A LEAVE-IN EXCELLENT FOR NORMAL ANDOR

THICK HAIR THAT NEEDS REPAIR OVER 24 HOURS

FOR SALON AND AT HOME USE

500 ML BOTTLE

MASKSUBSTANTIAL FORMULA FOR IN DEPTH REPAIR FROM INSIDE OUT REPAIRS THE FIBRE AND SEALS THE CUTICLE YOUR HAIR LOOKS VITAL EASIER TO UNTANGLE AND LUMINOUS

FOR SALON AND AT HOME USE

5001000 ML JAR

BOND HEROSUPER CONCENTRATED BOOSTER WITH ACTIVE INGREDIENTS FORA DEEP RECONSTRUCTION OF DAMAGED HAIR

FOR SALON USE ONLY

100 ML BOTTLE

Eg 5 ml BOND HERO + 30 ml MASK

16MIXING RATIO

Eg 10 ml BOND HERO + 60 ml YELLOW COLOuR

BLEACHING

COLOURING

SMOOTHING

Personalization AND Protection

INTENSE RECONSTRUCTION

COLOUR PROTECTION

NOURISHMENT

PERFECTLY SMOOTH HAIR WITH NO FRIZZ

16MIXING RATIO

IDEAL FOR COOL BLONDESBLEACHED WHITE OR

GREY HAIR

SILVER

hellipProvide the cool tonesthat your clients are looking for

Nature IS OUR SECRET laquodouble weaponraquo AGAINST BRASSY UNDERTONES

Accedilaiacute BerriesTHIS SUPERFOOD WITH AN INTENSE PURPLE COLORA COMPLEMENTARY COLOR OF YELLOW TONES ACTSMORE INTERNALLY ON THE CAUSES LEADING TO HAIRYELLOWING

Rose of JerichoUSED IN HOUSES TO FIGHT UNPLEASANT ODORS AND SMOKE

FOR HAIR IT CREATES AN EXTERNAL SHIELDTO PROTECT FROM YELLOWING CAUSED

BY DAILY POLLUTION

3 products FOR ICY RESULTS

SHAMPOOWHILE IT CLEANSES ITS VIOLET PIGMENTREMOVES THE YELLOWORANGE TONESRESTORING THE DESIRED COLOUR TO THE

HAIR USE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

CONDITIONERIT GIVES EXTREME SOFTNESS TO THE HAIR WHILEITS VIOLET PIGMENT REMOVES THE YELLOWORANGE TONES RESTORING THE DESIRED COLOURUSE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

PURE SILVER

ULTRA CONCENTRATED VIOLETASH PIGMENT THAT PERFECTLY NEUTRALIZESTHE MOST RESISTANT BRASSY TONES USE DURING SALON SERVICES FOR CUSTOMIZED RESULTS

LETrsquoS DISCOVERhellip

FOR SALON USE ONLY

100 ML BOTTLE

IMPROVE AND CUSTOMIZE CARE SERVICES

MIXING RATIO 110 1 ML PURE SILVER + 10 ML SHAMPOOCONDITIONERMASKS

gt

gtgtgtgt

INTENSENEUTRALIZATION

COLORPROTECTION

INTENSERECONSTRUCTION

NOURISHMENT

PERFECTLY SMOOTHHAIR WITH NO FRIZZ

PURESILVER

TONING CARE SERVICE

ENRICHED TECHNICAL SERVICES

MIXING RATIO8 ML PURE SILVER + 60 ML COLOUR

COLOURING

PURESILVER

TONING COLOR

SERVICE

MIXING RATIO 1106 ML PURE SILVER + 60 ML SMOOTHING MOUSSE

SMOOTHING

Pure Silver WIDENS SALON SERVICES

EASY LONG

VOGUEIT 2018

There is a dream called long hair

32 OF WOMEN

ARE CONSTANTLY HUNTING FOR PRODUCTS THAT STIMULATEGROWTH

MANY WOMEN HAVE THE FEELING

THAT THEIR HAIR STOPS

GROWING AT A CERTAIN POINT

HELPIt just wonrsquot grow

any more than thisrdquo

ldquo

FROM ALFAPARF GROUP RESEARCH

COMES A NEW INNOVATIVE LINE DEDICATED TO HELPING YOURCUSTOMERS

EASY LONG

Having the long hair of your dreams has never been easier

A natural secret THATCOMES FROM THE SEA

Tahitian SeaweedFROM THE POLYNESIAN SEA AN ACTIVE

INGREDIENT RICH IN MINERALS VITAMINS CAROTENOIDS PROTEINS

AND POLYUNSATURATED FATTY ACIDS

OUR TAHITIAN ALGAE IS CULTIVATED IN CLOSED PHOTOBIOREACTORS

- IN CONTROLLED AND STABLE CONDITIONS

- IN AN ENVIRONMENTALLY FRIENDLY WAY

MULTI-ACTION total success

Tested Results

UP TO 44MORE GROWTH

IN 4 WEEKS

From the folliclehellipTAHITIAN ALGAE STIMULATES

LOCALISED CELL MULTIPLICATION IN THE FOLLICLE REGION

PROMOTING FASTER HAIR GROWTH

hellipto the endsTHE ALGAE HELPSTO MAKE

YOUR HAIRMOREVIBRANT AND

DENSE WITH ASTRONGERAPPEARANCE

A VERY SMALL LINE FOR

very long hair

THE SIZES ALLOW UP TO 2 MONTHS OF TREATMENT

SHAMPOO

IT GENTLYCLEANSES

AND STARTS ACTING

ON THE FOLLICLE

500 ML BOTTLE

TONICIT ACTIVATES THE

FOLLICLE AND CREATES OPTIMAL CONDITIONS FOR

FASTER HAIR GROWTH

USE IT EVERY DAY FORMAXIMUM

EFFECTIVENESS125 ML BOTTLE

CONDITIONER

IT WORKS TO STRENGTHEN AND

NOURISH LENGTHS

AND ENDS FOR THE HAIR WELL-

BEING

500 ML BOTTLE

STAR

INTENSIVE SHINE SERUM LEAVE-IN SHINE INFUSION

INSTANT SHINE TO EVERY WOMENrsquoS HAIR

THE SECRETS OF

PEARL POWDER

Rich in vitamins minerals andamino acids this ancient extract

stimulates the formation of keratin helping to restore damaged areas

ARGAN OIL

A valuable plant extractthat smooths the surface

of the hair making itshiny and vibrant

ALOETRIX

An exclusive complexcontaining Aloe Vera

Wheat Germ and UV Filterfor soft and silky hair

STYLE

Hair that always looks good with style and energy

MATTE PASTE ndash SHINE WAX ndash GEL ndashSTRONG HAIRSPRAY ndash EXTRA STRONG HAIRSPRAY ndash CURL amp MOLD ACTIVATOR

STYLE

An incredibly complete formula

with an energy source directly from nature

Green CoffeeItrsquos a fantastic natural ally for our hairrsquos vitality thanks to its energizing andprotective properties Its oil rich in Omega 6 fatty acids and Vitamin Ehelps to protect the hair from dehydration preventing itsimpoverishment

AloetrixAn extraordinary complex containing

Aloe Vera and Wheat Proteins that helpsmake the hair soft and silky

COSMETICEFFECT OF HAIR

+135

HYDRATION

Enhanced

Average value measured after five treatments with Yellow Style products After rinsing hair combability is improved Instrumental test conducted on Yellow Style Curl amp Mold Activator

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 23: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

make the ordinaryextraordinary

BLEACH

QuinoaSUPERFOOD RICH IN ESSENTIAL AMINO ACIDS

AND CATIONIC AMINO ACIDS WHICH HAVE

AFFINITY TO THE STRUCTURE OF THE HAIR

HELPSTO PRESERVE THE KERATIN CHAINS AND

TO PROTECT THE HAIR FIBER

AloetrixHELPS COSMETICALLY TREATED

HAIR FEEL SMOOTH AND SILKY

7 LEVELBLUE NON-VOLATILE POWDER ENRICHED WITH SPECIAL PIGMENTS

IDEAL FOR COUNTERACTING UNWANTED YELLOWORANGE TONES

RECOMMENDED FOR APPLICATION ON SCALP

PERFECT FOR USE AS A COLOUR-REMOVAL WASH AND FOR TOTAL

DECOLOURING

9 LEVELEXTREME BLEACHING FOR THE MOST DETERMINED BLONDES

WHITE NON-VOLATILE POWDER FOR BETTER VISIBILITY OF THE

BLEACHING BASE

Using our bleaching powder

THE product range

12 X 20 g SACHET BOXIDEAL QUANTITY FOR PARTIALBLEACHING JOBS

BLEACHINGPOWDER7 LEVELS

500 g CANISTER

BLEACHINGPOWDER9 LEVELS

500 g CANISTER

12 X 50 g SACHET BOXIDEAL QUANTITY FOR BLEACHINGTREATMENTS ON MEDIUM-LENGTH HAIR

LISS

Keratin SmoothingTreatment

PROGRESSIVE SMOOTHING TREATMENT MOUSSE

SMOOTH AND TAMED HAIR WITH NO FRIZZY EFFECT UP TO 2-3 MONTHS

1

2

4

3FOR ALL HAIR TYPES

HANDY DISPENSER FOR QUICK AND EASY APPLICATION

COMPLETELY SAFE FOR THE PROFESSIONAL AND THE CLIENT

DEPENDING ON THE HAIR TYPE

MAXIMUM PERFORMANCE IN A CONVENIENT kitA MOUSSE FORMULA

READY TO BE USED FOR INSTANT AND EASY APPLICATION

ON HAIR

FROM 2 TO 3 APPLICATIONS DEPENDING ON THE HAIR TYPE

STEP 1SHAMPOOCLEANSES AND DETANGLES THE HAIR PERFECTLY HELPS OPEN UP THE CUTICLES TO BETTER PREPARE THE HAIR FOR THE STRAIGHTENING TREATMENT

60 ML BOTTLE

STEP 3MASKNOURISHES THE HAIR INTENSELY LEAVING IT NATURALLY SOFT AND SILKY

75 ML TUBE

STEP 2SMOOTHING MOUSSETEMPORARILY RESHAPES THE ARRANGEMENT OF THE KERATIN CHAINS WITHOUT BREAKING THE DISULFIDE BONDS ALLOWING THE HAIR TO GRADUALLY TAKE ON THE SMOOTH SHAPE

150 ML BOTTLE

THE ingredients OF PERFECT LONG-LASTING SMOOTHNESS

GlyoxylicAcid

A STRAIGHTENING ACTIVE INGREDIENT THAT DOES NOT BREAK THE KERATIN

FIBERS BUT RESHAPES THEM GIVING THE HAIR A SMOOTH APPEARANCE WITH A

SEMI-PERMANENT EFFECT

KeraNutritiveComplex

A UNIQUE COMPLEX CONTAINING 3 ACTIVE INGREDIENTS THAT TAKE

CARE OF THE COSMETIC HAIR

KeratinHELPS TO KEEP THE HAIR FIBER AGILE AND PROTECTED FROM EXTERNAL STRESSES

Murumuru Butter and Babassu OilAN EXTRAORDINARY BLEND THAT NOURISHES DEEP DOWN AND BRIGHTENS THE HAIR HELPING TO REDUCE FRIZZ

AloetrixAN EXCLUSIVE COMPLEX CONTAINING ALOE VERA WHEAT GERM AND UV FILTER FOR SOFT AND SILKY HAIR

PROTEIN THAT REPRESENTS ABOUT 90 OF THE HAIR STRUCTURE

1 KIT 2 methods OF APPLICATION

SMART EDUCATION

Available for download on the website

Step-by-step brochureA PRACTICAL TOOL TO GUIDE YOU DURING THE SERVICES Step-by-step video tutorial

SIMPLE AND CLEAR TO INTRODUCE THE TWO TREATMENT METHODS

AVAILABLE ON OUR YOUTUBE YELLOW PROFESSIONAL CHANNEL

CARE portfolio

NUTRITIVELISS

STAR

COLOR CARE

REPAIR SILVER

EASY LONG

LISS

LISS

Frizzrsquos enemyYour new best friendTHE NEW LINE YELLOW LISS IS DEDICATED

TO FRIZZY AND UNMANAGEABLE HAIRTHAT NEEDS EXTRA HELP TO ACHIEVE

PERFECT LONG-LASTING SMOOTHNESS EVEN IN EXTREME CONDITIONS

IDEAL FOR WAVYNATURALLY STRAIGHT

OR CHEMICALLY STRAIGHTENED HAIR

SHAMPOOITS FORMULA GENTLY CLEANSES

AND TAMES EVEN THE MOSTUNRULY HAIR

500 ML BOTTLE

MASKA CONCENTRATE OF ACTIVE INGREDIENTS WITH

SMOOTHING AND TAMING PROPERTIESWHICH VERY FRIZZY AND REBELLIOUS HAIR WILL NOT

BE ABLE TO RESIST TOITS DENSE TEXTURE EMBRACES AND DEEPLY

NOURISHES THE HAIR FIBER

500 ML JAR

MULTI-BENEFITTHE PRODUCT YOUR HAIR CAN NO LONGER DO WITHOUT

A LIGHTWEIGHT LEAVE-IN SERUM WHICH GIVES THE HAIR 10 BENEFITS IN A SINGLE PRODUCT THERMAL PROTECTION ANTI-FRIZZ ANTI-HUMIDITY DETANGLING ACTION UV PROTECTION TAMING EFFECT ANTI-STATIC EFFECT PREVENTS SPLIT ENDS HELPS TO SEAL

THE CUTICLE AND GIVES SHINE

150 ML BOTTLE

hellipFOR TRULY spectacular hair

CONDITIONERA VALUABLE TOOL TO TAME FRIZZY

AND REBELLIOUS HAIRITS DELICATE TEXTURE SOFTENS AND

SMOOTHENS THE SURFACE OF THE HAIRWITHOUT WEIGHING IT DOWN

SUITABLE FOR DAILY USE

500 ML BOTTLE

Perfectly smooth hair IN JUST A FEW SIMPLE STEPS

OUR recipe

Keratin-HTHIGH TECHNOLOGY KERATIN ENHANCED IN LABORATORYFOR THE SMART SIMULATION OF THE HAIRrsquoS NATURALKERATIN AND ABLE TO INTERCEPT THE MOST DAMAGEDAREAS AND REPAIR THEM FOR HAIR THAT APPEARS HEALTHYAND WITHOUT IMPERFECTIONS

Amaranth OilESPECIALLY RICH IN EMOLLIENTS PROTEINS MINERAL SALTS AND VITAMIN E THIS OIL BESIDES PROVIDING DEEP NOURISHMENT COATS THE HAIR IN A THIN BUT STRONGBARRIER THAT HINDERS THE PENETRATION OF HUMIDITY INSIDE THE HAIR STEM FOR LONG-LASTING PROTECTION

RESULT

hellipFOR complete control OF UNRULY HAIR

Say goodbye to frizzy

hair Drastic reductionin volume

FROM THE VERYFIRST TREATMENT

Perfectlymanageable

hair

UP TO

4 daysEVEN IN

CONDITIONS OF EXTREME HUMIDITY

(70-80) -42IN VOLUME AS COMPAREDTO A BASIC TREATMENT

WHEN USED REGULARLYIT CREATES

longer lastingsmoothness

and silkiness

FROM VERY FIRST USE THE YELLOW LISS TREATMENT (SHAMPOO+MASK+MULTI-BENEFIT) REDUCES FRIZZ BY 75 AS COMPARED TO USING AN ORDINARY SHAMPOO AFTER 4 DAYS THERE IS STILL 42 LESS FRIZZINSTRUMENTAL TESTS CONDUCTED AT 22-25degC WITH RELATIVE HUMIDITY (RH) OF 70-80 THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) AS COMPARED TO AN ORDINARY SHAMPOO VISIBLY REDUCES UNWANTED VOLUME TREATMENT AFTER TREATMENT THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) MAKES THE HAIR SMOOTHER AND EASIER TO MANAGE OVER TIME

COLOR CARE

COLOR CARE

Specially designed to enhanceand preserve intensity and vibrancy

of hair colour over time

Maximum performancewith only 3 products

LEAVE-IN SERUMExtraordinary ultra-light serum that seals cuticles and helps to prolong colour intensity and shine Protects hair from aggressive external agents such as heat sources and sunlight Contains UV filter Perfect for pre-styling on wet hair or as finishing on dry hair150ml bottle

SHAMPOOGently cleanses maintaining highlight intensity and shine day after day Eliminates alkaline residue from colour treatment and seals the cuticles500-1500 ml bottle

MASKRegenerates and intensely nourishes coloured hairHelps to prolong highlight intensity and keep hair shiny and soft500 - 1000 ml jar

An elixir of life at theheart of the formula

Goji BerriesOriginal from Tibet these

berries are consideredto be an elixir of life

Rich in vitamins sugarsminerals and proteinsthey help slow downoxidation to prolong

colour intensity

Colour still fresh

after month

Enhanced shine

+ 4 after just

one treatment

After 12 washes colour maintains over 85 of its intensity Average value calculated on results of instrumental test conducted on Yellow Color Permanent shades 5 and 8 with Yellow Color Care full treatmentInstrumental test conducted on Yellow Color Permanent shade 766 with Yellow Color Care full treatment compared to basic shampoo and conditioner treatment

Smart Education

Salon services

Available for download on the website

NUTRITIVE

NUTRITIVE

An explosionfor dry hair

MASKAN AMAZING BOMB EVEN FOR THE DRIEST HAIR

IN JUST A FEW MINUTES ITS RICH TEXTURE PROVIDES AN EXPLOSION OF NOURISHMENT

SOFTNESS AND SHINE

JAR 5001000 ML

SHAMPOOCLEANSES GENTLY NOURISHING

THE HAIR DAY AFTER DAY

BOTTLE 5001500 ML

LEAVE-IN CONDITIONERLIGHT LEAVE-IN CONDITIONER IDEAL FOR DETANGLING EVEN THE DRIEST HAIR FOR

LONG-LASTING MOISTURE

TUBE 250 ML

OILA PRECIOUS SERUM FULL OF NOURISHMENT AND SHINE

THAT CREATES A BARRIER ON THE HAIR PROTECTING

IT FROM HUMIDITY AND GIVING YOU EXTRAORDINARILY

NOURISHED AND SHINY HAIR

BOTTLE 125 ML

PRODUCT RANGE

Coconut OilAN OIL HIGHLY VALUED IN

BEAUTY TREATMENTS FOR ITS NOURISHING AND REGENERATING POWERS

THE PRESENCE OF EMOLLIENTSAND VITAMIN E MAKE IT PERFECT

FOR PROVIDING DEEP NOURISHMENTTO THE HAIR FIBER

Argan OilRENOWNED THE WORLD

OVER FOR ITS REVITALIZING PROPERTIES THIS OIL RICH IN OMEGA 3 OMEGA 6 AND VITAMIN E RESTORES THE HAIRrsquoS VITALITY

AND SILKINESS

A POWERFUL cocktail of nutrients

Incrediblysoft hair

+51AFTER JUST ONETREATMENT

+78ON DRY HAIR

+43ON WET HAIR

x 3

Visiblyimproved

brushability

Increasedshine

INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR COMPARING THE FULL YELLOW NUTRITIVE SERVICE WITH AN ORDINARY SHAMPOO INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR TREATED WITH YELLOW NUTRITIVE (SHAMPOO+MASK+LEAVE-IN CONDITIONER) COMPARED WITH UNTREATED HAIR COMPARED WITH HAIR NOT TREATED WITH YELLOW NUTRITIVE

REPAIR

The perfect energy boost for hair

REPAIR

REPAIR

YELLOWrsquoS NEW LINE FOR DAMAGED AND VERY DAMAGED HAIR IS PERFECT FOR

IN DEPTH REPAIR

PROTECTION DURING TECHNICAL SERVICES

PERSONALIZED CARE TREATMENTS

12

3

ENERGY DIRECTLY FROM nature

THANKS TO THEIR LOW MOLECULAR WEIGHT THEY PENETRATE DEEP INTO THE LAYERS OF THE HAIR FIBER AND INTERACT WITH THE KERATIN IN YOUR HAIR TO CREATE NEW BONDS

WITH FATTY ACIDS THAT WORK ON THE LIPID STRUCTURE TO PROVIDE NUTRITION

AND SEAL THE CUTICLE

Cocoa Butter

Almond Proteins

THIS HIGH-PERFORMING COMBINATION PROVIDES STRENGTH VITALITY AND PROTECTION TO YOUR HAIR

Internal restructuring

External repair

PRODUCT RANGE

86 STRONGER HAIR AFTER THE FIRST TREATMENT

SHAMPOO THE FIRST STEP TOWARDS HAVING

STRONG AND FLEXIBLE HAIRAS IT CLEANSES GENTLY IT GIVES YOUR

HAIR A HEALTHY AND VITAL LOOK

FOR SALON AND AT HOME USE

5001500 ML BOTTLE

ADAPTS TO BOTH ALKALINE AND ACIDIC ENVIRONMENTS

TO PROTECT YOUR HAIR DURING TECHNICAL SERVICES AND FOR

PERSONALIZED CARE TREATMENTS

HERE IS HOW

CONDITIONERVERSATILE PLIABLE TEXTURE CREAM WITH

MULTIUSE BENEFITS USE IT AS A RINSE PERFECT FOR THIN HAIR THAT NEEDS REPAIR

WITHOUT BEING WEIGHED DOWN USE IT AS A LEAVE-IN EXCELLENT FOR NORMAL ANDOR

THICK HAIR THAT NEEDS REPAIR OVER 24 HOURS

FOR SALON AND AT HOME USE

500 ML BOTTLE

MASKSUBSTANTIAL FORMULA FOR IN DEPTH REPAIR FROM INSIDE OUT REPAIRS THE FIBRE AND SEALS THE CUTICLE YOUR HAIR LOOKS VITAL EASIER TO UNTANGLE AND LUMINOUS

FOR SALON AND AT HOME USE

5001000 ML JAR

BOND HEROSUPER CONCENTRATED BOOSTER WITH ACTIVE INGREDIENTS FORA DEEP RECONSTRUCTION OF DAMAGED HAIR

FOR SALON USE ONLY

100 ML BOTTLE

Eg 5 ml BOND HERO + 30 ml MASK

16MIXING RATIO

Eg 10 ml BOND HERO + 60 ml YELLOW COLOuR

BLEACHING

COLOURING

SMOOTHING

Personalization AND Protection

INTENSE RECONSTRUCTION

COLOUR PROTECTION

NOURISHMENT

PERFECTLY SMOOTH HAIR WITH NO FRIZZ

16MIXING RATIO

IDEAL FOR COOL BLONDESBLEACHED WHITE OR

GREY HAIR

SILVER

hellipProvide the cool tonesthat your clients are looking for

Nature IS OUR SECRET laquodouble weaponraquo AGAINST BRASSY UNDERTONES

Accedilaiacute BerriesTHIS SUPERFOOD WITH AN INTENSE PURPLE COLORA COMPLEMENTARY COLOR OF YELLOW TONES ACTSMORE INTERNALLY ON THE CAUSES LEADING TO HAIRYELLOWING

Rose of JerichoUSED IN HOUSES TO FIGHT UNPLEASANT ODORS AND SMOKE

FOR HAIR IT CREATES AN EXTERNAL SHIELDTO PROTECT FROM YELLOWING CAUSED

BY DAILY POLLUTION

3 products FOR ICY RESULTS

SHAMPOOWHILE IT CLEANSES ITS VIOLET PIGMENTREMOVES THE YELLOWORANGE TONESRESTORING THE DESIRED COLOUR TO THE

HAIR USE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

CONDITIONERIT GIVES EXTREME SOFTNESS TO THE HAIR WHILEITS VIOLET PIGMENT REMOVES THE YELLOWORANGE TONES RESTORING THE DESIRED COLOURUSE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

PURE SILVER

ULTRA CONCENTRATED VIOLETASH PIGMENT THAT PERFECTLY NEUTRALIZESTHE MOST RESISTANT BRASSY TONES USE DURING SALON SERVICES FOR CUSTOMIZED RESULTS

LETrsquoS DISCOVERhellip

FOR SALON USE ONLY

100 ML BOTTLE

IMPROVE AND CUSTOMIZE CARE SERVICES

MIXING RATIO 110 1 ML PURE SILVER + 10 ML SHAMPOOCONDITIONERMASKS

gt

gtgtgtgt

INTENSENEUTRALIZATION

COLORPROTECTION

INTENSERECONSTRUCTION

NOURISHMENT

PERFECTLY SMOOTHHAIR WITH NO FRIZZ

PURESILVER

TONING CARE SERVICE

ENRICHED TECHNICAL SERVICES

MIXING RATIO8 ML PURE SILVER + 60 ML COLOUR

COLOURING

PURESILVER

TONING COLOR

SERVICE

MIXING RATIO 1106 ML PURE SILVER + 60 ML SMOOTHING MOUSSE

SMOOTHING

Pure Silver WIDENS SALON SERVICES

EASY LONG

VOGUEIT 2018

There is a dream called long hair

32 OF WOMEN

ARE CONSTANTLY HUNTING FOR PRODUCTS THAT STIMULATEGROWTH

MANY WOMEN HAVE THE FEELING

THAT THEIR HAIR STOPS

GROWING AT A CERTAIN POINT

HELPIt just wonrsquot grow

any more than thisrdquo

ldquo

FROM ALFAPARF GROUP RESEARCH

COMES A NEW INNOVATIVE LINE DEDICATED TO HELPING YOURCUSTOMERS

EASY LONG

Having the long hair of your dreams has never been easier

A natural secret THATCOMES FROM THE SEA

Tahitian SeaweedFROM THE POLYNESIAN SEA AN ACTIVE

INGREDIENT RICH IN MINERALS VITAMINS CAROTENOIDS PROTEINS

AND POLYUNSATURATED FATTY ACIDS

OUR TAHITIAN ALGAE IS CULTIVATED IN CLOSED PHOTOBIOREACTORS

- IN CONTROLLED AND STABLE CONDITIONS

- IN AN ENVIRONMENTALLY FRIENDLY WAY

MULTI-ACTION total success

Tested Results

UP TO 44MORE GROWTH

IN 4 WEEKS

From the folliclehellipTAHITIAN ALGAE STIMULATES

LOCALISED CELL MULTIPLICATION IN THE FOLLICLE REGION

PROMOTING FASTER HAIR GROWTH

hellipto the endsTHE ALGAE HELPSTO MAKE

YOUR HAIRMOREVIBRANT AND

DENSE WITH ASTRONGERAPPEARANCE

A VERY SMALL LINE FOR

very long hair

THE SIZES ALLOW UP TO 2 MONTHS OF TREATMENT

SHAMPOO

IT GENTLYCLEANSES

AND STARTS ACTING

ON THE FOLLICLE

500 ML BOTTLE

TONICIT ACTIVATES THE

FOLLICLE AND CREATES OPTIMAL CONDITIONS FOR

FASTER HAIR GROWTH

USE IT EVERY DAY FORMAXIMUM

EFFECTIVENESS125 ML BOTTLE

CONDITIONER

IT WORKS TO STRENGTHEN AND

NOURISH LENGTHS

AND ENDS FOR THE HAIR WELL-

BEING

500 ML BOTTLE

STAR

INTENSIVE SHINE SERUM LEAVE-IN SHINE INFUSION

INSTANT SHINE TO EVERY WOMENrsquoS HAIR

THE SECRETS OF

PEARL POWDER

Rich in vitamins minerals andamino acids this ancient extract

stimulates the formation of keratin helping to restore damaged areas

ARGAN OIL

A valuable plant extractthat smooths the surface

of the hair making itshiny and vibrant

ALOETRIX

An exclusive complexcontaining Aloe Vera

Wheat Germ and UV Filterfor soft and silky hair

STYLE

Hair that always looks good with style and energy

MATTE PASTE ndash SHINE WAX ndash GEL ndashSTRONG HAIRSPRAY ndash EXTRA STRONG HAIRSPRAY ndash CURL amp MOLD ACTIVATOR

STYLE

An incredibly complete formula

with an energy source directly from nature

Green CoffeeItrsquos a fantastic natural ally for our hairrsquos vitality thanks to its energizing andprotective properties Its oil rich in Omega 6 fatty acids and Vitamin Ehelps to protect the hair from dehydration preventing itsimpoverishment

AloetrixAn extraordinary complex containing

Aloe Vera and Wheat Proteins that helpsmake the hair soft and silky

COSMETICEFFECT OF HAIR

+135

HYDRATION

Enhanced

Average value measured after five treatments with Yellow Style products After rinsing hair combability is improved Instrumental test conducted on Yellow Style Curl amp Mold Activator

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 24: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

QuinoaSUPERFOOD RICH IN ESSENTIAL AMINO ACIDS

AND CATIONIC AMINO ACIDS WHICH HAVE

AFFINITY TO THE STRUCTURE OF THE HAIR

HELPSTO PRESERVE THE KERATIN CHAINS AND

TO PROTECT THE HAIR FIBER

AloetrixHELPS COSMETICALLY TREATED

HAIR FEEL SMOOTH AND SILKY

7 LEVELBLUE NON-VOLATILE POWDER ENRICHED WITH SPECIAL PIGMENTS

IDEAL FOR COUNTERACTING UNWANTED YELLOWORANGE TONES

RECOMMENDED FOR APPLICATION ON SCALP

PERFECT FOR USE AS A COLOUR-REMOVAL WASH AND FOR TOTAL

DECOLOURING

9 LEVELEXTREME BLEACHING FOR THE MOST DETERMINED BLONDES

WHITE NON-VOLATILE POWDER FOR BETTER VISIBILITY OF THE

BLEACHING BASE

Using our bleaching powder

THE product range

12 X 20 g SACHET BOXIDEAL QUANTITY FOR PARTIALBLEACHING JOBS

BLEACHINGPOWDER7 LEVELS

500 g CANISTER

BLEACHINGPOWDER9 LEVELS

500 g CANISTER

12 X 50 g SACHET BOXIDEAL QUANTITY FOR BLEACHINGTREATMENTS ON MEDIUM-LENGTH HAIR

LISS

Keratin SmoothingTreatment

PROGRESSIVE SMOOTHING TREATMENT MOUSSE

SMOOTH AND TAMED HAIR WITH NO FRIZZY EFFECT UP TO 2-3 MONTHS

1

2

4

3FOR ALL HAIR TYPES

HANDY DISPENSER FOR QUICK AND EASY APPLICATION

COMPLETELY SAFE FOR THE PROFESSIONAL AND THE CLIENT

DEPENDING ON THE HAIR TYPE

MAXIMUM PERFORMANCE IN A CONVENIENT kitA MOUSSE FORMULA

READY TO BE USED FOR INSTANT AND EASY APPLICATION

ON HAIR

FROM 2 TO 3 APPLICATIONS DEPENDING ON THE HAIR TYPE

STEP 1SHAMPOOCLEANSES AND DETANGLES THE HAIR PERFECTLY HELPS OPEN UP THE CUTICLES TO BETTER PREPARE THE HAIR FOR THE STRAIGHTENING TREATMENT

60 ML BOTTLE

STEP 3MASKNOURISHES THE HAIR INTENSELY LEAVING IT NATURALLY SOFT AND SILKY

75 ML TUBE

STEP 2SMOOTHING MOUSSETEMPORARILY RESHAPES THE ARRANGEMENT OF THE KERATIN CHAINS WITHOUT BREAKING THE DISULFIDE BONDS ALLOWING THE HAIR TO GRADUALLY TAKE ON THE SMOOTH SHAPE

150 ML BOTTLE

THE ingredients OF PERFECT LONG-LASTING SMOOTHNESS

GlyoxylicAcid

A STRAIGHTENING ACTIVE INGREDIENT THAT DOES NOT BREAK THE KERATIN

FIBERS BUT RESHAPES THEM GIVING THE HAIR A SMOOTH APPEARANCE WITH A

SEMI-PERMANENT EFFECT

KeraNutritiveComplex

A UNIQUE COMPLEX CONTAINING 3 ACTIVE INGREDIENTS THAT TAKE

CARE OF THE COSMETIC HAIR

KeratinHELPS TO KEEP THE HAIR FIBER AGILE AND PROTECTED FROM EXTERNAL STRESSES

Murumuru Butter and Babassu OilAN EXTRAORDINARY BLEND THAT NOURISHES DEEP DOWN AND BRIGHTENS THE HAIR HELPING TO REDUCE FRIZZ

AloetrixAN EXCLUSIVE COMPLEX CONTAINING ALOE VERA WHEAT GERM AND UV FILTER FOR SOFT AND SILKY HAIR

PROTEIN THAT REPRESENTS ABOUT 90 OF THE HAIR STRUCTURE

1 KIT 2 methods OF APPLICATION

SMART EDUCATION

Available for download on the website

Step-by-step brochureA PRACTICAL TOOL TO GUIDE YOU DURING THE SERVICES Step-by-step video tutorial

SIMPLE AND CLEAR TO INTRODUCE THE TWO TREATMENT METHODS

AVAILABLE ON OUR YOUTUBE YELLOW PROFESSIONAL CHANNEL

CARE portfolio

NUTRITIVELISS

STAR

COLOR CARE

REPAIR SILVER

EASY LONG

LISS

LISS

Frizzrsquos enemyYour new best friendTHE NEW LINE YELLOW LISS IS DEDICATED

TO FRIZZY AND UNMANAGEABLE HAIRTHAT NEEDS EXTRA HELP TO ACHIEVE

PERFECT LONG-LASTING SMOOTHNESS EVEN IN EXTREME CONDITIONS

IDEAL FOR WAVYNATURALLY STRAIGHT

OR CHEMICALLY STRAIGHTENED HAIR

SHAMPOOITS FORMULA GENTLY CLEANSES

AND TAMES EVEN THE MOSTUNRULY HAIR

500 ML BOTTLE

MASKA CONCENTRATE OF ACTIVE INGREDIENTS WITH

SMOOTHING AND TAMING PROPERTIESWHICH VERY FRIZZY AND REBELLIOUS HAIR WILL NOT

BE ABLE TO RESIST TOITS DENSE TEXTURE EMBRACES AND DEEPLY

NOURISHES THE HAIR FIBER

500 ML JAR

MULTI-BENEFITTHE PRODUCT YOUR HAIR CAN NO LONGER DO WITHOUT

A LIGHTWEIGHT LEAVE-IN SERUM WHICH GIVES THE HAIR 10 BENEFITS IN A SINGLE PRODUCT THERMAL PROTECTION ANTI-FRIZZ ANTI-HUMIDITY DETANGLING ACTION UV PROTECTION TAMING EFFECT ANTI-STATIC EFFECT PREVENTS SPLIT ENDS HELPS TO SEAL

THE CUTICLE AND GIVES SHINE

150 ML BOTTLE

hellipFOR TRULY spectacular hair

CONDITIONERA VALUABLE TOOL TO TAME FRIZZY

AND REBELLIOUS HAIRITS DELICATE TEXTURE SOFTENS AND

SMOOTHENS THE SURFACE OF THE HAIRWITHOUT WEIGHING IT DOWN

SUITABLE FOR DAILY USE

500 ML BOTTLE

Perfectly smooth hair IN JUST A FEW SIMPLE STEPS

OUR recipe

Keratin-HTHIGH TECHNOLOGY KERATIN ENHANCED IN LABORATORYFOR THE SMART SIMULATION OF THE HAIRrsquoS NATURALKERATIN AND ABLE TO INTERCEPT THE MOST DAMAGEDAREAS AND REPAIR THEM FOR HAIR THAT APPEARS HEALTHYAND WITHOUT IMPERFECTIONS

Amaranth OilESPECIALLY RICH IN EMOLLIENTS PROTEINS MINERAL SALTS AND VITAMIN E THIS OIL BESIDES PROVIDING DEEP NOURISHMENT COATS THE HAIR IN A THIN BUT STRONGBARRIER THAT HINDERS THE PENETRATION OF HUMIDITY INSIDE THE HAIR STEM FOR LONG-LASTING PROTECTION

RESULT

hellipFOR complete control OF UNRULY HAIR

Say goodbye to frizzy

hair Drastic reductionin volume

FROM THE VERYFIRST TREATMENT

Perfectlymanageable

hair

UP TO

4 daysEVEN IN

CONDITIONS OF EXTREME HUMIDITY

(70-80) -42IN VOLUME AS COMPAREDTO A BASIC TREATMENT

WHEN USED REGULARLYIT CREATES

longer lastingsmoothness

and silkiness

FROM VERY FIRST USE THE YELLOW LISS TREATMENT (SHAMPOO+MASK+MULTI-BENEFIT) REDUCES FRIZZ BY 75 AS COMPARED TO USING AN ORDINARY SHAMPOO AFTER 4 DAYS THERE IS STILL 42 LESS FRIZZINSTRUMENTAL TESTS CONDUCTED AT 22-25degC WITH RELATIVE HUMIDITY (RH) OF 70-80 THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) AS COMPARED TO AN ORDINARY SHAMPOO VISIBLY REDUCES UNWANTED VOLUME TREATMENT AFTER TREATMENT THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) MAKES THE HAIR SMOOTHER AND EASIER TO MANAGE OVER TIME

COLOR CARE

COLOR CARE

Specially designed to enhanceand preserve intensity and vibrancy

of hair colour over time

Maximum performancewith only 3 products

LEAVE-IN SERUMExtraordinary ultra-light serum that seals cuticles and helps to prolong colour intensity and shine Protects hair from aggressive external agents such as heat sources and sunlight Contains UV filter Perfect for pre-styling on wet hair or as finishing on dry hair150ml bottle

SHAMPOOGently cleanses maintaining highlight intensity and shine day after day Eliminates alkaline residue from colour treatment and seals the cuticles500-1500 ml bottle

MASKRegenerates and intensely nourishes coloured hairHelps to prolong highlight intensity and keep hair shiny and soft500 - 1000 ml jar

An elixir of life at theheart of the formula

Goji BerriesOriginal from Tibet these

berries are consideredto be an elixir of life

Rich in vitamins sugarsminerals and proteinsthey help slow downoxidation to prolong

colour intensity

Colour still fresh

after month

Enhanced shine

+ 4 after just

one treatment

After 12 washes colour maintains over 85 of its intensity Average value calculated on results of instrumental test conducted on Yellow Color Permanent shades 5 and 8 with Yellow Color Care full treatmentInstrumental test conducted on Yellow Color Permanent shade 766 with Yellow Color Care full treatment compared to basic shampoo and conditioner treatment

Smart Education

Salon services

Available for download on the website

NUTRITIVE

NUTRITIVE

An explosionfor dry hair

MASKAN AMAZING BOMB EVEN FOR THE DRIEST HAIR

IN JUST A FEW MINUTES ITS RICH TEXTURE PROVIDES AN EXPLOSION OF NOURISHMENT

SOFTNESS AND SHINE

JAR 5001000 ML

SHAMPOOCLEANSES GENTLY NOURISHING

THE HAIR DAY AFTER DAY

BOTTLE 5001500 ML

LEAVE-IN CONDITIONERLIGHT LEAVE-IN CONDITIONER IDEAL FOR DETANGLING EVEN THE DRIEST HAIR FOR

LONG-LASTING MOISTURE

TUBE 250 ML

OILA PRECIOUS SERUM FULL OF NOURISHMENT AND SHINE

THAT CREATES A BARRIER ON THE HAIR PROTECTING

IT FROM HUMIDITY AND GIVING YOU EXTRAORDINARILY

NOURISHED AND SHINY HAIR

BOTTLE 125 ML

PRODUCT RANGE

Coconut OilAN OIL HIGHLY VALUED IN

BEAUTY TREATMENTS FOR ITS NOURISHING AND REGENERATING POWERS

THE PRESENCE OF EMOLLIENTSAND VITAMIN E MAKE IT PERFECT

FOR PROVIDING DEEP NOURISHMENTTO THE HAIR FIBER

Argan OilRENOWNED THE WORLD

OVER FOR ITS REVITALIZING PROPERTIES THIS OIL RICH IN OMEGA 3 OMEGA 6 AND VITAMIN E RESTORES THE HAIRrsquoS VITALITY

AND SILKINESS

A POWERFUL cocktail of nutrients

Incrediblysoft hair

+51AFTER JUST ONETREATMENT

+78ON DRY HAIR

+43ON WET HAIR

x 3

Visiblyimproved

brushability

Increasedshine

INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR COMPARING THE FULL YELLOW NUTRITIVE SERVICE WITH AN ORDINARY SHAMPOO INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR TREATED WITH YELLOW NUTRITIVE (SHAMPOO+MASK+LEAVE-IN CONDITIONER) COMPARED WITH UNTREATED HAIR COMPARED WITH HAIR NOT TREATED WITH YELLOW NUTRITIVE

REPAIR

The perfect energy boost for hair

REPAIR

REPAIR

YELLOWrsquoS NEW LINE FOR DAMAGED AND VERY DAMAGED HAIR IS PERFECT FOR

IN DEPTH REPAIR

PROTECTION DURING TECHNICAL SERVICES

PERSONALIZED CARE TREATMENTS

12

3

ENERGY DIRECTLY FROM nature

THANKS TO THEIR LOW MOLECULAR WEIGHT THEY PENETRATE DEEP INTO THE LAYERS OF THE HAIR FIBER AND INTERACT WITH THE KERATIN IN YOUR HAIR TO CREATE NEW BONDS

WITH FATTY ACIDS THAT WORK ON THE LIPID STRUCTURE TO PROVIDE NUTRITION

AND SEAL THE CUTICLE

Cocoa Butter

Almond Proteins

THIS HIGH-PERFORMING COMBINATION PROVIDES STRENGTH VITALITY AND PROTECTION TO YOUR HAIR

Internal restructuring

External repair

PRODUCT RANGE

86 STRONGER HAIR AFTER THE FIRST TREATMENT

SHAMPOO THE FIRST STEP TOWARDS HAVING

STRONG AND FLEXIBLE HAIRAS IT CLEANSES GENTLY IT GIVES YOUR

HAIR A HEALTHY AND VITAL LOOK

FOR SALON AND AT HOME USE

5001500 ML BOTTLE

ADAPTS TO BOTH ALKALINE AND ACIDIC ENVIRONMENTS

TO PROTECT YOUR HAIR DURING TECHNICAL SERVICES AND FOR

PERSONALIZED CARE TREATMENTS

HERE IS HOW

CONDITIONERVERSATILE PLIABLE TEXTURE CREAM WITH

MULTIUSE BENEFITS USE IT AS A RINSE PERFECT FOR THIN HAIR THAT NEEDS REPAIR

WITHOUT BEING WEIGHED DOWN USE IT AS A LEAVE-IN EXCELLENT FOR NORMAL ANDOR

THICK HAIR THAT NEEDS REPAIR OVER 24 HOURS

FOR SALON AND AT HOME USE

500 ML BOTTLE

MASKSUBSTANTIAL FORMULA FOR IN DEPTH REPAIR FROM INSIDE OUT REPAIRS THE FIBRE AND SEALS THE CUTICLE YOUR HAIR LOOKS VITAL EASIER TO UNTANGLE AND LUMINOUS

FOR SALON AND AT HOME USE

5001000 ML JAR

BOND HEROSUPER CONCENTRATED BOOSTER WITH ACTIVE INGREDIENTS FORA DEEP RECONSTRUCTION OF DAMAGED HAIR

FOR SALON USE ONLY

100 ML BOTTLE

Eg 5 ml BOND HERO + 30 ml MASK

16MIXING RATIO

Eg 10 ml BOND HERO + 60 ml YELLOW COLOuR

BLEACHING

COLOURING

SMOOTHING

Personalization AND Protection

INTENSE RECONSTRUCTION

COLOUR PROTECTION

NOURISHMENT

PERFECTLY SMOOTH HAIR WITH NO FRIZZ

16MIXING RATIO

IDEAL FOR COOL BLONDESBLEACHED WHITE OR

GREY HAIR

SILVER

hellipProvide the cool tonesthat your clients are looking for

Nature IS OUR SECRET laquodouble weaponraquo AGAINST BRASSY UNDERTONES

Accedilaiacute BerriesTHIS SUPERFOOD WITH AN INTENSE PURPLE COLORA COMPLEMENTARY COLOR OF YELLOW TONES ACTSMORE INTERNALLY ON THE CAUSES LEADING TO HAIRYELLOWING

Rose of JerichoUSED IN HOUSES TO FIGHT UNPLEASANT ODORS AND SMOKE

FOR HAIR IT CREATES AN EXTERNAL SHIELDTO PROTECT FROM YELLOWING CAUSED

BY DAILY POLLUTION

3 products FOR ICY RESULTS

SHAMPOOWHILE IT CLEANSES ITS VIOLET PIGMENTREMOVES THE YELLOWORANGE TONESRESTORING THE DESIRED COLOUR TO THE

HAIR USE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

CONDITIONERIT GIVES EXTREME SOFTNESS TO THE HAIR WHILEITS VIOLET PIGMENT REMOVES THE YELLOWORANGE TONES RESTORING THE DESIRED COLOURUSE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

PURE SILVER

ULTRA CONCENTRATED VIOLETASH PIGMENT THAT PERFECTLY NEUTRALIZESTHE MOST RESISTANT BRASSY TONES USE DURING SALON SERVICES FOR CUSTOMIZED RESULTS

LETrsquoS DISCOVERhellip

FOR SALON USE ONLY

100 ML BOTTLE

IMPROVE AND CUSTOMIZE CARE SERVICES

MIXING RATIO 110 1 ML PURE SILVER + 10 ML SHAMPOOCONDITIONERMASKS

gt

gtgtgtgt

INTENSENEUTRALIZATION

COLORPROTECTION

INTENSERECONSTRUCTION

NOURISHMENT

PERFECTLY SMOOTHHAIR WITH NO FRIZZ

PURESILVER

TONING CARE SERVICE

ENRICHED TECHNICAL SERVICES

MIXING RATIO8 ML PURE SILVER + 60 ML COLOUR

COLOURING

PURESILVER

TONING COLOR

SERVICE

MIXING RATIO 1106 ML PURE SILVER + 60 ML SMOOTHING MOUSSE

SMOOTHING

Pure Silver WIDENS SALON SERVICES

EASY LONG

VOGUEIT 2018

There is a dream called long hair

32 OF WOMEN

ARE CONSTANTLY HUNTING FOR PRODUCTS THAT STIMULATEGROWTH

MANY WOMEN HAVE THE FEELING

THAT THEIR HAIR STOPS

GROWING AT A CERTAIN POINT

HELPIt just wonrsquot grow

any more than thisrdquo

ldquo

FROM ALFAPARF GROUP RESEARCH

COMES A NEW INNOVATIVE LINE DEDICATED TO HELPING YOURCUSTOMERS

EASY LONG

Having the long hair of your dreams has never been easier

A natural secret THATCOMES FROM THE SEA

Tahitian SeaweedFROM THE POLYNESIAN SEA AN ACTIVE

INGREDIENT RICH IN MINERALS VITAMINS CAROTENOIDS PROTEINS

AND POLYUNSATURATED FATTY ACIDS

OUR TAHITIAN ALGAE IS CULTIVATED IN CLOSED PHOTOBIOREACTORS

- IN CONTROLLED AND STABLE CONDITIONS

- IN AN ENVIRONMENTALLY FRIENDLY WAY

MULTI-ACTION total success

Tested Results

UP TO 44MORE GROWTH

IN 4 WEEKS

From the folliclehellipTAHITIAN ALGAE STIMULATES

LOCALISED CELL MULTIPLICATION IN THE FOLLICLE REGION

PROMOTING FASTER HAIR GROWTH

hellipto the endsTHE ALGAE HELPSTO MAKE

YOUR HAIRMOREVIBRANT AND

DENSE WITH ASTRONGERAPPEARANCE

A VERY SMALL LINE FOR

very long hair

THE SIZES ALLOW UP TO 2 MONTHS OF TREATMENT

SHAMPOO

IT GENTLYCLEANSES

AND STARTS ACTING

ON THE FOLLICLE

500 ML BOTTLE

TONICIT ACTIVATES THE

FOLLICLE AND CREATES OPTIMAL CONDITIONS FOR

FASTER HAIR GROWTH

USE IT EVERY DAY FORMAXIMUM

EFFECTIVENESS125 ML BOTTLE

CONDITIONER

IT WORKS TO STRENGTHEN AND

NOURISH LENGTHS

AND ENDS FOR THE HAIR WELL-

BEING

500 ML BOTTLE

STAR

INTENSIVE SHINE SERUM LEAVE-IN SHINE INFUSION

INSTANT SHINE TO EVERY WOMENrsquoS HAIR

THE SECRETS OF

PEARL POWDER

Rich in vitamins minerals andamino acids this ancient extract

stimulates the formation of keratin helping to restore damaged areas

ARGAN OIL

A valuable plant extractthat smooths the surface

of the hair making itshiny and vibrant

ALOETRIX

An exclusive complexcontaining Aloe Vera

Wheat Germ and UV Filterfor soft and silky hair

STYLE

Hair that always looks good with style and energy

MATTE PASTE ndash SHINE WAX ndash GEL ndashSTRONG HAIRSPRAY ndash EXTRA STRONG HAIRSPRAY ndash CURL amp MOLD ACTIVATOR

STYLE

An incredibly complete formula

with an energy source directly from nature

Green CoffeeItrsquos a fantastic natural ally for our hairrsquos vitality thanks to its energizing andprotective properties Its oil rich in Omega 6 fatty acids and Vitamin Ehelps to protect the hair from dehydration preventing itsimpoverishment

AloetrixAn extraordinary complex containing

Aloe Vera and Wheat Proteins that helpsmake the hair soft and silky

COSMETICEFFECT OF HAIR

+135

HYDRATION

Enhanced

Average value measured after five treatments with Yellow Style products After rinsing hair combability is improved Instrumental test conducted on Yellow Style Curl amp Mold Activator

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 25: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

THE product range

12 X 20 g SACHET BOXIDEAL QUANTITY FOR PARTIALBLEACHING JOBS

BLEACHINGPOWDER7 LEVELS

500 g CANISTER

BLEACHINGPOWDER9 LEVELS

500 g CANISTER

12 X 50 g SACHET BOXIDEAL QUANTITY FOR BLEACHINGTREATMENTS ON MEDIUM-LENGTH HAIR

LISS

Keratin SmoothingTreatment

PROGRESSIVE SMOOTHING TREATMENT MOUSSE

SMOOTH AND TAMED HAIR WITH NO FRIZZY EFFECT UP TO 2-3 MONTHS

1

2

4

3FOR ALL HAIR TYPES

HANDY DISPENSER FOR QUICK AND EASY APPLICATION

COMPLETELY SAFE FOR THE PROFESSIONAL AND THE CLIENT

DEPENDING ON THE HAIR TYPE

MAXIMUM PERFORMANCE IN A CONVENIENT kitA MOUSSE FORMULA

READY TO BE USED FOR INSTANT AND EASY APPLICATION

ON HAIR

FROM 2 TO 3 APPLICATIONS DEPENDING ON THE HAIR TYPE

STEP 1SHAMPOOCLEANSES AND DETANGLES THE HAIR PERFECTLY HELPS OPEN UP THE CUTICLES TO BETTER PREPARE THE HAIR FOR THE STRAIGHTENING TREATMENT

60 ML BOTTLE

STEP 3MASKNOURISHES THE HAIR INTENSELY LEAVING IT NATURALLY SOFT AND SILKY

75 ML TUBE

STEP 2SMOOTHING MOUSSETEMPORARILY RESHAPES THE ARRANGEMENT OF THE KERATIN CHAINS WITHOUT BREAKING THE DISULFIDE BONDS ALLOWING THE HAIR TO GRADUALLY TAKE ON THE SMOOTH SHAPE

150 ML BOTTLE

THE ingredients OF PERFECT LONG-LASTING SMOOTHNESS

GlyoxylicAcid

A STRAIGHTENING ACTIVE INGREDIENT THAT DOES NOT BREAK THE KERATIN

FIBERS BUT RESHAPES THEM GIVING THE HAIR A SMOOTH APPEARANCE WITH A

SEMI-PERMANENT EFFECT

KeraNutritiveComplex

A UNIQUE COMPLEX CONTAINING 3 ACTIVE INGREDIENTS THAT TAKE

CARE OF THE COSMETIC HAIR

KeratinHELPS TO KEEP THE HAIR FIBER AGILE AND PROTECTED FROM EXTERNAL STRESSES

Murumuru Butter and Babassu OilAN EXTRAORDINARY BLEND THAT NOURISHES DEEP DOWN AND BRIGHTENS THE HAIR HELPING TO REDUCE FRIZZ

AloetrixAN EXCLUSIVE COMPLEX CONTAINING ALOE VERA WHEAT GERM AND UV FILTER FOR SOFT AND SILKY HAIR

PROTEIN THAT REPRESENTS ABOUT 90 OF THE HAIR STRUCTURE

1 KIT 2 methods OF APPLICATION

SMART EDUCATION

Available for download on the website

Step-by-step brochureA PRACTICAL TOOL TO GUIDE YOU DURING THE SERVICES Step-by-step video tutorial

SIMPLE AND CLEAR TO INTRODUCE THE TWO TREATMENT METHODS

AVAILABLE ON OUR YOUTUBE YELLOW PROFESSIONAL CHANNEL

CARE portfolio

NUTRITIVELISS

STAR

COLOR CARE

REPAIR SILVER

EASY LONG

LISS

LISS

Frizzrsquos enemyYour new best friendTHE NEW LINE YELLOW LISS IS DEDICATED

TO FRIZZY AND UNMANAGEABLE HAIRTHAT NEEDS EXTRA HELP TO ACHIEVE

PERFECT LONG-LASTING SMOOTHNESS EVEN IN EXTREME CONDITIONS

IDEAL FOR WAVYNATURALLY STRAIGHT

OR CHEMICALLY STRAIGHTENED HAIR

SHAMPOOITS FORMULA GENTLY CLEANSES

AND TAMES EVEN THE MOSTUNRULY HAIR

500 ML BOTTLE

MASKA CONCENTRATE OF ACTIVE INGREDIENTS WITH

SMOOTHING AND TAMING PROPERTIESWHICH VERY FRIZZY AND REBELLIOUS HAIR WILL NOT

BE ABLE TO RESIST TOITS DENSE TEXTURE EMBRACES AND DEEPLY

NOURISHES THE HAIR FIBER

500 ML JAR

MULTI-BENEFITTHE PRODUCT YOUR HAIR CAN NO LONGER DO WITHOUT

A LIGHTWEIGHT LEAVE-IN SERUM WHICH GIVES THE HAIR 10 BENEFITS IN A SINGLE PRODUCT THERMAL PROTECTION ANTI-FRIZZ ANTI-HUMIDITY DETANGLING ACTION UV PROTECTION TAMING EFFECT ANTI-STATIC EFFECT PREVENTS SPLIT ENDS HELPS TO SEAL

THE CUTICLE AND GIVES SHINE

150 ML BOTTLE

hellipFOR TRULY spectacular hair

CONDITIONERA VALUABLE TOOL TO TAME FRIZZY

AND REBELLIOUS HAIRITS DELICATE TEXTURE SOFTENS AND

SMOOTHENS THE SURFACE OF THE HAIRWITHOUT WEIGHING IT DOWN

SUITABLE FOR DAILY USE

500 ML BOTTLE

Perfectly smooth hair IN JUST A FEW SIMPLE STEPS

OUR recipe

Keratin-HTHIGH TECHNOLOGY KERATIN ENHANCED IN LABORATORYFOR THE SMART SIMULATION OF THE HAIRrsquoS NATURALKERATIN AND ABLE TO INTERCEPT THE MOST DAMAGEDAREAS AND REPAIR THEM FOR HAIR THAT APPEARS HEALTHYAND WITHOUT IMPERFECTIONS

Amaranth OilESPECIALLY RICH IN EMOLLIENTS PROTEINS MINERAL SALTS AND VITAMIN E THIS OIL BESIDES PROVIDING DEEP NOURISHMENT COATS THE HAIR IN A THIN BUT STRONGBARRIER THAT HINDERS THE PENETRATION OF HUMIDITY INSIDE THE HAIR STEM FOR LONG-LASTING PROTECTION

RESULT

hellipFOR complete control OF UNRULY HAIR

Say goodbye to frizzy

hair Drastic reductionin volume

FROM THE VERYFIRST TREATMENT

Perfectlymanageable

hair

UP TO

4 daysEVEN IN

CONDITIONS OF EXTREME HUMIDITY

(70-80) -42IN VOLUME AS COMPAREDTO A BASIC TREATMENT

WHEN USED REGULARLYIT CREATES

longer lastingsmoothness

and silkiness

FROM VERY FIRST USE THE YELLOW LISS TREATMENT (SHAMPOO+MASK+MULTI-BENEFIT) REDUCES FRIZZ BY 75 AS COMPARED TO USING AN ORDINARY SHAMPOO AFTER 4 DAYS THERE IS STILL 42 LESS FRIZZINSTRUMENTAL TESTS CONDUCTED AT 22-25degC WITH RELATIVE HUMIDITY (RH) OF 70-80 THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) AS COMPARED TO AN ORDINARY SHAMPOO VISIBLY REDUCES UNWANTED VOLUME TREATMENT AFTER TREATMENT THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) MAKES THE HAIR SMOOTHER AND EASIER TO MANAGE OVER TIME

COLOR CARE

COLOR CARE

Specially designed to enhanceand preserve intensity and vibrancy

of hair colour over time

Maximum performancewith only 3 products

LEAVE-IN SERUMExtraordinary ultra-light serum that seals cuticles and helps to prolong colour intensity and shine Protects hair from aggressive external agents such as heat sources and sunlight Contains UV filter Perfect for pre-styling on wet hair or as finishing on dry hair150ml bottle

SHAMPOOGently cleanses maintaining highlight intensity and shine day after day Eliminates alkaline residue from colour treatment and seals the cuticles500-1500 ml bottle

MASKRegenerates and intensely nourishes coloured hairHelps to prolong highlight intensity and keep hair shiny and soft500 - 1000 ml jar

An elixir of life at theheart of the formula

Goji BerriesOriginal from Tibet these

berries are consideredto be an elixir of life

Rich in vitamins sugarsminerals and proteinsthey help slow downoxidation to prolong

colour intensity

Colour still fresh

after month

Enhanced shine

+ 4 after just

one treatment

After 12 washes colour maintains over 85 of its intensity Average value calculated on results of instrumental test conducted on Yellow Color Permanent shades 5 and 8 with Yellow Color Care full treatmentInstrumental test conducted on Yellow Color Permanent shade 766 with Yellow Color Care full treatment compared to basic shampoo and conditioner treatment

Smart Education

Salon services

Available for download on the website

NUTRITIVE

NUTRITIVE

An explosionfor dry hair

MASKAN AMAZING BOMB EVEN FOR THE DRIEST HAIR

IN JUST A FEW MINUTES ITS RICH TEXTURE PROVIDES AN EXPLOSION OF NOURISHMENT

SOFTNESS AND SHINE

JAR 5001000 ML

SHAMPOOCLEANSES GENTLY NOURISHING

THE HAIR DAY AFTER DAY

BOTTLE 5001500 ML

LEAVE-IN CONDITIONERLIGHT LEAVE-IN CONDITIONER IDEAL FOR DETANGLING EVEN THE DRIEST HAIR FOR

LONG-LASTING MOISTURE

TUBE 250 ML

OILA PRECIOUS SERUM FULL OF NOURISHMENT AND SHINE

THAT CREATES A BARRIER ON THE HAIR PROTECTING

IT FROM HUMIDITY AND GIVING YOU EXTRAORDINARILY

NOURISHED AND SHINY HAIR

BOTTLE 125 ML

PRODUCT RANGE

Coconut OilAN OIL HIGHLY VALUED IN

BEAUTY TREATMENTS FOR ITS NOURISHING AND REGENERATING POWERS

THE PRESENCE OF EMOLLIENTSAND VITAMIN E MAKE IT PERFECT

FOR PROVIDING DEEP NOURISHMENTTO THE HAIR FIBER

Argan OilRENOWNED THE WORLD

OVER FOR ITS REVITALIZING PROPERTIES THIS OIL RICH IN OMEGA 3 OMEGA 6 AND VITAMIN E RESTORES THE HAIRrsquoS VITALITY

AND SILKINESS

A POWERFUL cocktail of nutrients

Incrediblysoft hair

+51AFTER JUST ONETREATMENT

+78ON DRY HAIR

+43ON WET HAIR

x 3

Visiblyimproved

brushability

Increasedshine

INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR COMPARING THE FULL YELLOW NUTRITIVE SERVICE WITH AN ORDINARY SHAMPOO INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR TREATED WITH YELLOW NUTRITIVE (SHAMPOO+MASK+LEAVE-IN CONDITIONER) COMPARED WITH UNTREATED HAIR COMPARED WITH HAIR NOT TREATED WITH YELLOW NUTRITIVE

REPAIR

The perfect energy boost for hair

REPAIR

REPAIR

YELLOWrsquoS NEW LINE FOR DAMAGED AND VERY DAMAGED HAIR IS PERFECT FOR

IN DEPTH REPAIR

PROTECTION DURING TECHNICAL SERVICES

PERSONALIZED CARE TREATMENTS

12

3

ENERGY DIRECTLY FROM nature

THANKS TO THEIR LOW MOLECULAR WEIGHT THEY PENETRATE DEEP INTO THE LAYERS OF THE HAIR FIBER AND INTERACT WITH THE KERATIN IN YOUR HAIR TO CREATE NEW BONDS

WITH FATTY ACIDS THAT WORK ON THE LIPID STRUCTURE TO PROVIDE NUTRITION

AND SEAL THE CUTICLE

Cocoa Butter

Almond Proteins

THIS HIGH-PERFORMING COMBINATION PROVIDES STRENGTH VITALITY AND PROTECTION TO YOUR HAIR

Internal restructuring

External repair

PRODUCT RANGE

86 STRONGER HAIR AFTER THE FIRST TREATMENT

SHAMPOO THE FIRST STEP TOWARDS HAVING

STRONG AND FLEXIBLE HAIRAS IT CLEANSES GENTLY IT GIVES YOUR

HAIR A HEALTHY AND VITAL LOOK

FOR SALON AND AT HOME USE

5001500 ML BOTTLE

ADAPTS TO BOTH ALKALINE AND ACIDIC ENVIRONMENTS

TO PROTECT YOUR HAIR DURING TECHNICAL SERVICES AND FOR

PERSONALIZED CARE TREATMENTS

HERE IS HOW

CONDITIONERVERSATILE PLIABLE TEXTURE CREAM WITH

MULTIUSE BENEFITS USE IT AS A RINSE PERFECT FOR THIN HAIR THAT NEEDS REPAIR

WITHOUT BEING WEIGHED DOWN USE IT AS A LEAVE-IN EXCELLENT FOR NORMAL ANDOR

THICK HAIR THAT NEEDS REPAIR OVER 24 HOURS

FOR SALON AND AT HOME USE

500 ML BOTTLE

MASKSUBSTANTIAL FORMULA FOR IN DEPTH REPAIR FROM INSIDE OUT REPAIRS THE FIBRE AND SEALS THE CUTICLE YOUR HAIR LOOKS VITAL EASIER TO UNTANGLE AND LUMINOUS

FOR SALON AND AT HOME USE

5001000 ML JAR

BOND HEROSUPER CONCENTRATED BOOSTER WITH ACTIVE INGREDIENTS FORA DEEP RECONSTRUCTION OF DAMAGED HAIR

FOR SALON USE ONLY

100 ML BOTTLE

Eg 5 ml BOND HERO + 30 ml MASK

16MIXING RATIO

Eg 10 ml BOND HERO + 60 ml YELLOW COLOuR

BLEACHING

COLOURING

SMOOTHING

Personalization AND Protection

INTENSE RECONSTRUCTION

COLOUR PROTECTION

NOURISHMENT

PERFECTLY SMOOTH HAIR WITH NO FRIZZ

16MIXING RATIO

IDEAL FOR COOL BLONDESBLEACHED WHITE OR

GREY HAIR

SILVER

hellipProvide the cool tonesthat your clients are looking for

Nature IS OUR SECRET laquodouble weaponraquo AGAINST BRASSY UNDERTONES

Accedilaiacute BerriesTHIS SUPERFOOD WITH AN INTENSE PURPLE COLORA COMPLEMENTARY COLOR OF YELLOW TONES ACTSMORE INTERNALLY ON THE CAUSES LEADING TO HAIRYELLOWING

Rose of JerichoUSED IN HOUSES TO FIGHT UNPLEASANT ODORS AND SMOKE

FOR HAIR IT CREATES AN EXTERNAL SHIELDTO PROTECT FROM YELLOWING CAUSED

BY DAILY POLLUTION

3 products FOR ICY RESULTS

SHAMPOOWHILE IT CLEANSES ITS VIOLET PIGMENTREMOVES THE YELLOWORANGE TONESRESTORING THE DESIRED COLOUR TO THE

HAIR USE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

CONDITIONERIT GIVES EXTREME SOFTNESS TO THE HAIR WHILEITS VIOLET PIGMENT REMOVES THE YELLOWORANGE TONES RESTORING THE DESIRED COLOURUSE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

PURE SILVER

ULTRA CONCENTRATED VIOLETASH PIGMENT THAT PERFECTLY NEUTRALIZESTHE MOST RESISTANT BRASSY TONES USE DURING SALON SERVICES FOR CUSTOMIZED RESULTS

LETrsquoS DISCOVERhellip

FOR SALON USE ONLY

100 ML BOTTLE

IMPROVE AND CUSTOMIZE CARE SERVICES

MIXING RATIO 110 1 ML PURE SILVER + 10 ML SHAMPOOCONDITIONERMASKS

gt

gtgtgtgt

INTENSENEUTRALIZATION

COLORPROTECTION

INTENSERECONSTRUCTION

NOURISHMENT

PERFECTLY SMOOTHHAIR WITH NO FRIZZ

PURESILVER

TONING CARE SERVICE

ENRICHED TECHNICAL SERVICES

MIXING RATIO8 ML PURE SILVER + 60 ML COLOUR

COLOURING

PURESILVER

TONING COLOR

SERVICE

MIXING RATIO 1106 ML PURE SILVER + 60 ML SMOOTHING MOUSSE

SMOOTHING

Pure Silver WIDENS SALON SERVICES

EASY LONG

VOGUEIT 2018

There is a dream called long hair

32 OF WOMEN

ARE CONSTANTLY HUNTING FOR PRODUCTS THAT STIMULATEGROWTH

MANY WOMEN HAVE THE FEELING

THAT THEIR HAIR STOPS

GROWING AT A CERTAIN POINT

HELPIt just wonrsquot grow

any more than thisrdquo

ldquo

FROM ALFAPARF GROUP RESEARCH

COMES A NEW INNOVATIVE LINE DEDICATED TO HELPING YOURCUSTOMERS

EASY LONG

Having the long hair of your dreams has never been easier

A natural secret THATCOMES FROM THE SEA

Tahitian SeaweedFROM THE POLYNESIAN SEA AN ACTIVE

INGREDIENT RICH IN MINERALS VITAMINS CAROTENOIDS PROTEINS

AND POLYUNSATURATED FATTY ACIDS

OUR TAHITIAN ALGAE IS CULTIVATED IN CLOSED PHOTOBIOREACTORS

- IN CONTROLLED AND STABLE CONDITIONS

- IN AN ENVIRONMENTALLY FRIENDLY WAY

MULTI-ACTION total success

Tested Results

UP TO 44MORE GROWTH

IN 4 WEEKS

From the folliclehellipTAHITIAN ALGAE STIMULATES

LOCALISED CELL MULTIPLICATION IN THE FOLLICLE REGION

PROMOTING FASTER HAIR GROWTH

hellipto the endsTHE ALGAE HELPSTO MAKE

YOUR HAIRMOREVIBRANT AND

DENSE WITH ASTRONGERAPPEARANCE

A VERY SMALL LINE FOR

very long hair

THE SIZES ALLOW UP TO 2 MONTHS OF TREATMENT

SHAMPOO

IT GENTLYCLEANSES

AND STARTS ACTING

ON THE FOLLICLE

500 ML BOTTLE

TONICIT ACTIVATES THE

FOLLICLE AND CREATES OPTIMAL CONDITIONS FOR

FASTER HAIR GROWTH

USE IT EVERY DAY FORMAXIMUM

EFFECTIVENESS125 ML BOTTLE

CONDITIONER

IT WORKS TO STRENGTHEN AND

NOURISH LENGTHS

AND ENDS FOR THE HAIR WELL-

BEING

500 ML BOTTLE

STAR

INTENSIVE SHINE SERUM LEAVE-IN SHINE INFUSION

INSTANT SHINE TO EVERY WOMENrsquoS HAIR

THE SECRETS OF

PEARL POWDER

Rich in vitamins minerals andamino acids this ancient extract

stimulates the formation of keratin helping to restore damaged areas

ARGAN OIL

A valuable plant extractthat smooths the surface

of the hair making itshiny and vibrant

ALOETRIX

An exclusive complexcontaining Aloe Vera

Wheat Germ and UV Filterfor soft and silky hair

STYLE

Hair that always looks good with style and energy

MATTE PASTE ndash SHINE WAX ndash GEL ndashSTRONG HAIRSPRAY ndash EXTRA STRONG HAIRSPRAY ndash CURL amp MOLD ACTIVATOR

STYLE

An incredibly complete formula

with an energy source directly from nature

Green CoffeeItrsquos a fantastic natural ally for our hairrsquos vitality thanks to its energizing andprotective properties Its oil rich in Omega 6 fatty acids and Vitamin Ehelps to protect the hair from dehydration preventing itsimpoverishment

AloetrixAn extraordinary complex containing

Aloe Vera and Wheat Proteins that helpsmake the hair soft and silky

COSMETICEFFECT OF HAIR

+135

HYDRATION

Enhanced

Average value measured after five treatments with Yellow Style products After rinsing hair combability is improved Instrumental test conducted on Yellow Style Curl amp Mold Activator

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 26: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

LISS

Keratin SmoothingTreatment

PROGRESSIVE SMOOTHING TREATMENT MOUSSE

SMOOTH AND TAMED HAIR WITH NO FRIZZY EFFECT UP TO 2-3 MONTHS

1

2

4

3FOR ALL HAIR TYPES

HANDY DISPENSER FOR QUICK AND EASY APPLICATION

COMPLETELY SAFE FOR THE PROFESSIONAL AND THE CLIENT

DEPENDING ON THE HAIR TYPE

MAXIMUM PERFORMANCE IN A CONVENIENT kitA MOUSSE FORMULA

READY TO BE USED FOR INSTANT AND EASY APPLICATION

ON HAIR

FROM 2 TO 3 APPLICATIONS DEPENDING ON THE HAIR TYPE

STEP 1SHAMPOOCLEANSES AND DETANGLES THE HAIR PERFECTLY HELPS OPEN UP THE CUTICLES TO BETTER PREPARE THE HAIR FOR THE STRAIGHTENING TREATMENT

60 ML BOTTLE

STEP 3MASKNOURISHES THE HAIR INTENSELY LEAVING IT NATURALLY SOFT AND SILKY

75 ML TUBE

STEP 2SMOOTHING MOUSSETEMPORARILY RESHAPES THE ARRANGEMENT OF THE KERATIN CHAINS WITHOUT BREAKING THE DISULFIDE BONDS ALLOWING THE HAIR TO GRADUALLY TAKE ON THE SMOOTH SHAPE

150 ML BOTTLE

THE ingredients OF PERFECT LONG-LASTING SMOOTHNESS

GlyoxylicAcid

A STRAIGHTENING ACTIVE INGREDIENT THAT DOES NOT BREAK THE KERATIN

FIBERS BUT RESHAPES THEM GIVING THE HAIR A SMOOTH APPEARANCE WITH A

SEMI-PERMANENT EFFECT

KeraNutritiveComplex

A UNIQUE COMPLEX CONTAINING 3 ACTIVE INGREDIENTS THAT TAKE

CARE OF THE COSMETIC HAIR

KeratinHELPS TO KEEP THE HAIR FIBER AGILE AND PROTECTED FROM EXTERNAL STRESSES

Murumuru Butter and Babassu OilAN EXTRAORDINARY BLEND THAT NOURISHES DEEP DOWN AND BRIGHTENS THE HAIR HELPING TO REDUCE FRIZZ

AloetrixAN EXCLUSIVE COMPLEX CONTAINING ALOE VERA WHEAT GERM AND UV FILTER FOR SOFT AND SILKY HAIR

PROTEIN THAT REPRESENTS ABOUT 90 OF THE HAIR STRUCTURE

1 KIT 2 methods OF APPLICATION

SMART EDUCATION

Available for download on the website

Step-by-step brochureA PRACTICAL TOOL TO GUIDE YOU DURING THE SERVICES Step-by-step video tutorial

SIMPLE AND CLEAR TO INTRODUCE THE TWO TREATMENT METHODS

AVAILABLE ON OUR YOUTUBE YELLOW PROFESSIONAL CHANNEL

CARE portfolio

NUTRITIVELISS

STAR

COLOR CARE

REPAIR SILVER

EASY LONG

LISS

LISS

Frizzrsquos enemyYour new best friendTHE NEW LINE YELLOW LISS IS DEDICATED

TO FRIZZY AND UNMANAGEABLE HAIRTHAT NEEDS EXTRA HELP TO ACHIEVE

PERFECT LONG-LASTING SMOOTHNESS EVEN IN EXTREME CONDITIONS

IDEAL FOR WAVYNATURALLY STRAIGHT

OR CHEMICALLY STRAIGHTENED HAIR

SHAMPOOITS FORMULA GENTLY CLEANSES

AND TAMES EVEN THE MOSTUNRULY HAIR

500 ML BOTTLE

MASKA CONCENTRATE OF ACTIVE INGREDIENTS WITH

SMOOTHING AND TAMING PROPERTIESWHICH VERY FRIZZY AND REBELLIOUS HAIR WILL NOT

BE ABLE TO RESIST TOITS DENSE TEXTURE EMBRACES AND DEEPLY

NOURISHES THE HAIR FIBER

500 ML JAR

MULTI-BENEFITTHE PRODUCT YOUR HAIR CAN NO LONGER DO WITHOUT

A LIGHTWEIGHT LEAVE-IN SERUM WHICH GIVES THE HAIR 10 BENEFITS IN A SINGLE PRODUCT THERMAL PROTECTION ANTI-FRIZZ ANTI-HUMIDITY DETANGLING ACTION UV PROTECTION TAMING EFFECT ANTI-STATIC EFFECT PREVENTS SPLIT ENDS HELPS TO SEAL

THE CUTICLE AND GIVES SHINE

150 ML BOTTLE

hellipFOR TRULY spectacular hair

CONDITIONERA VALUABLE TOOL TO TAME FRIZZY

AND REBELLIOUS HAIRITS DELICATE TEXTURE SOFTENS AND

SMOOTHENS THE SURFACE OF THE HAIRWITHOUT WEIGHING IT DOWN

SUITABLE FOR DAILY USE

500 ML BOTTLE

Perfectly smooth hair IN JUST A FEW SIMPLE STEPS

OUR recipe

Keratin-HTHIGH TECHNOLOGY KERATIN ENHANCED IN LABORATORYFOR THE SMART SIMULATION OF THE HAIRrsquoS NATURALKERATIN AND ABLE TO INTERCEPT THE MOST DAMAGEDAREAS AND REPAIR THEM FOR HAIR THAT APPEARS HEALTHYAND WITHOUT IMPERFECTIONS

Amaranth OilESPECIALLY RICH IN EMOLLIENTS PROTEINS MINERAL SALTS AND VITAMIN E THIS OIL BESIDES PROVIDING DEEP NOURISHMENT COATS THE HAIR IN A THIN BUT STRONGBARRIER THAT HINDERS THE PENETRATION OF HUMIDITY INSIDE THE HAIR STEM FOR LONG-LASTING PROTECTION

RESULT

hellipFOR complete control OF UNRULY HAIR

Say goodbye to frizzy

hair Drastic reductionin volume

FROM THE VERYFIRST TREATMENT

Perfectlymanageable

hair

UP TO

4 daysEVEN IN

CONDITIONS OF EXTREME HUMIDITY

(70-80) -42IN VOLUME AS COMPAREDTO A BASIC TREATMENT

WHEN USED REGULARLYIT CREATES

longer lastingsmoothness

and silkiness

FROM VERY FIRST USE THE YELLOW LISS TREATMENT (SHAMPOO+MASK+MULTI-BENEFIT) REDUCES FRIZZ BY 75 AS COMPARED TO USING AN ORDINARY SHAMPOO AFTER 4 DAYS THERE IS STILL 42 LESS FRIZZINSTRUMENTAL TESTS CONDUCTED AT 22-25degC WITH RELATIVE HUMIDITY (RH) OF 70-80 THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) AS COMPARED TO AN ORDINARY SHAMPOO VISIBLY REDUCES UNWANTED VOLUME TREATMENT AFTER TREATMENT THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) MAKES THE HAIR SMOOTHER AND EASIER TO MANAGE OVER TIME

COLOR CARE

COLOR CARE

Specially designed to enhanceand preserve intensity and vibrancy

of hair colour over time

Maximum performancewith only 3 products

LEAVE-IN SERUMExtraordinary ultra-light serum that seals cuticles and helps to prolong colour intensity and shine Protects hair from aggressive external agents such as heat sources and sunlight Contains UV filter Perfect for pre-styling on wet hair or as finishing on dry hair150ml bottle

SHAMPOOGently cleanses maintaining highlight intensity and shine day after day Eliminates alkaline residue from colour treatment and seals the cuticles500-1500 ml bottle

MASKRegenerates and intensely nourishes coloured hairHelps to prolong highlight intensity and keep hair shiny and soft500 - 1000 ml jar

An elixir of life at theheart of the formula

Goji BerriesOriginal from Tibet these

berries are consideredto be an elixir of life

Rich in vitamins sugarsminerals and proteinsthey help slow downoxidation to prolong

colour intensity

Colour still fresh

after month

Enhanced shine

+ 4 after just

one treatment

After 12 washes colour maintains over 85 of its intensity Average value calculated on results of instrumental test conducted on Yellow Color Permanent shades 5 and 8 with Yellow Color Care full treatmentInstrumental test conducted on Yellow Color Permanent shade 766 with Yellow Color Care full treatment compared to basic shampoo and conditioner treatment

Smart Education

Salon services

Available for download on the website

NUTRITIVE

NUTRITIVE

An explosionfor dry hair

MASKAN AMAZING BOMB EVEN FOR THE DRIEST HAIR

IN JUST A FEW MINUTES ITS RICH TEXTURE PROVIDES AN EXPLOSION OF NOURISHMENT

SOFTNESS AND SHINE

JAR 5001000 ML

SHAMPOOCLEANSES GENTLY NOURISHING

THE HAIR DAY AFTER DAY

BOTTLE 5001500 ML

LEAVE-IN CONDITIONERLIGHT LEAVE-IN CONDITIONER IDEAL FOR DETANGLING EVEN THE DRIEST HAIR FOR

LONG-LASTING MOISTURE

TUBE 250 ML

OILA PRECIOUS SERUM FULL OF NOURISHMENT AND SHINE

THAT CREATES A BARRIER ON THE HAIR PROTECTING

IT FROM HUMIDITY AND GIVING YOU EXTRAORDINARILY

NOURISHED AND SHINY HAIR

BOTTLE 125 ML

PRODUCT RANGE

Coconut OilAN OIL HIGHLY VALUED IN

BEAUTY TREATMENTS FOR ITS NOURISHING AND REGENERATING POWERS

THE PRESENCE OF EMOLLIENTSAND VITAMIN E MAKE IT PERFECT

FOR PROVIDING DEEP NOURISHMENTTO THE HAIR FIBER

Argan OilRENOWNED THE WORLD

OVER FOR ITS REVITALIZING PROPERTIES THIS OIL RICH IN OMEGA 3 OMEGA 6 AND VITAMIN E RESTORES THE HAIRrsquoS VITALITY

AND SILKINESS

A POWERFUL cocktail of nutrients

Incrediblysoft hair

+51AFTER JUST ONETREATMENT

+78ON DRY HAIR

+43ON WET HAIR

x 3

Visiblyimproved

brushability

Increasedshine

INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR COMPARING THE FULL YELLOW NUTRITIVE SERVICE WITH AN ORDINARY SHAMPOO INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR TREATED WITH YELLOW NUTRITIVE (SHAMPOO+MASK+LEAVE-IN CONDITIONER) COMPARED WITH UNTREATED HAIR COMPARED WITH HAIR NOT TREATED WITH YELLOW NUTRITIVE

REPAIR

The perfect energy boost for hair

REPAIR

REPAIR

YELLOWrsquoS NEW LINE FOR DAMAGED AND VERY DAMAGED HAIR IS PERFECT FOR

IN DEPTH REPAIR

PROTECTION DURING TECHNICAL SERVICES

PERSONALIZED CARE TREATMENTS

12

3

ENERGY DIRECTLY FROM nature

THANKS TO THEIR LOW MOLECULAR WEIGHT THEY PENETRATE DEEP INTO THE LAYERS OF THE HAIR FIBER AND INTERACT WITH THE KERATIN IN YOUR HAIR TO CREATE NEW BONDS

WITH FATTY ACIDS THAT WORK ON THE LIPID STRUCTURE TO PROVIDE NUTRITION

AND SEAL THE CUTICLE

Cocoa Butter

Almond Proteins

THIS HIGH-PERFORMING COMBINATION PROVIDES STRENGTH VITALITY AND PROTECTION TO YOUR HAIR

Internal restructuring

External repair

PRODUCT RANGE

86 STRONGER HAIR AFTER THE FIRST TREATMENT

SHAMPOO THE FIRST STEP TOWARDS HAVING

STRONG AND FLEXIBLE HAIRAS IT CLEANSES GENTLY IT GIVES YOUR

HAIR A HEALTHY AND VITAL LOOK

FOR SALON AND AT HOME USE

5001500 ML BOTTLE

ADAPTS TO BOTH ALKALINE AND ACIDIC ENVIRONMENTS

TO PROTECT YOUR HAIR DURING TECHNICAL SERVICES AND FOR

PERSONALIZED CARE TREATMENTS

HERE IS HOW

CONDITIONERVERSATILE PLIABLE TEXTURE CREAM WITH

MULTIUSE BENEFITS USE IT AS A RINSE PERFECT FOR THIN HAIR THAT NEEDS REPAIR

WITHOUT BEING WEIGHED DOWN USE IT AS A LEAVE-IN EXCELLENT FOR NORMAL ANDOR

THICK HAIR THAT NEEDS REPAIR OVER 24 HOURS

FOR SALON AND AT HOME USE

500 ML BOTTLE

MASKSUBSTANTIAL FORMULA FOR IN DEPTH REPAIR FROM INSIDE OUT REPAIRS THE FIBRE AND SEALS THE CUTICLE YOUR HAIR LOOKS VITAL EASIER TO UNTANGLE AND LUMINOUS

FOR SALON AND AT HOME USE

5001000 ML JAR

BOND HEROSUPER CONCENTRATED BOOSTER WITH ACTIVE INGREDIENTS FORA DEEP RECONSTRUCTION OF DAMAGED HAIR

FOR SALON USE ONLY

100 ML BOTTLE

Eg 5 ml BOND HERO + 30 ml MASK

16MIXING RATIO

Eg 10 ml BOND HERO + 60 ml YELLOW COLOuR

BLEACHING

COLOURING

SMOOTHING

Personalization AND Protection

INTENSE RECONSTRUCTION

COLOUR PROTECTION

NOURISHMENT

PERFECTLY SMOOTH HAIR WITH NO FRIZZ

16MIXING RATIO

IDEAL FOR COOL BLONDESBLEACHED WHITE OR

GREY HAIR

SILVER

hellipProvide the cool tonesthat your clients are looking for

Nature IS OUR SECRET laquodouble weaponraquo AGAINST BRASSY UNDERTONES

Accedilaiacute BerriesTHIS SUPERFOOD WITH AN INTENSE PURPLE COLORA COMPLEMENTARY COLOR OF YELLOW TONES ACTSMORE INTERNALLY ON THE CAUSES LEADING TO HAIRYELLOWING

Rose of JerichoUSED IN HOUSES TO FIGHT UNPLEASANT ODORS AND SMOKE

FOR HAIR IT CREATES AN EXTERNAL SHIELDTO PROTECT FROM YELLOWING CAUSED

BY DAILY POLLUTION

3 products FOR ICY RESULTS

SHAMPOOWHILE IT CLEANSES ITS VIOLET PIGMENTREMOVES THE YELLOWORANGE TONESRESTORING THE DESIRED COLOUR TO THE

HAIR USE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

CONDITIONERIT GIVES EXTREME SOFTNESS TO THE HAIR WHILEITS VIOLET PIGMENT REMOVES THE YELLOWORANGE TONES RESTORING THE DESIRED COLOURUSE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

PURE SILVER

ULTRA CONCENTRATED VIOLETASH PIGMENT THAT PERFECTLY NEUTRALIZESTHE MOST RESISTANT BRASSY TONES USE DURING SALON SERVICES FOR CUSTOMIZED RESULTS

LETrsquoS DISCOVERhellip

FOR SALON USE ONLY

100 ML BOTTLE

IMPROVE AND CUSTOMIZE CARE SERVICES

MIXING RATIO 110 1 ML PURE SILVER + 10 ML SHAMPOOCONDITIONERMASKS

gt

gtgtgtgt

INTENSENEUTRALIZATION

COLORPROTECTION

INTENSERECONSTRUCTION

NOURISHMENT

PERFECTLY SMOOTHHAIR WITH NO FRIZZ

PURESILVER

TONING CARE SERVICE

ENRICHED TECHNICAL SERVICES

MIXING RATIO8 ML PURE SILVER + 60 ML COLOUR

COLOURING

PURESILVER

TONING COLOR

SERVICE

MIXING RATIO 1106 ML PURE SILVER + 60 ML SMOOTHING MOUSSE

SMOOTHING

Pure Silver WIDENS SALON SERVICES

EASY LONG

VOGUEIT 2018

There is a dream called long hair

32 OF WOMEN

ARE CONSTANTLY HUNTING FOR PRODUCTS THAT STIMULATEGROWTH

MANY WOMEN HAVE THE FEELING

THAT THEIR HAIR STOPS

GROWING AT A CERTAIN POINT

HELPIt just wonrsquot grow

any more than thisrdquo

ldquo

FROM ALFAPARF GROUP RESEARCH

COMES A NEW INNOVATIVE LINE DEDICATED TO HELPING YOURCUSTOMERS

EASY LONG

Having the long hair of your dreams has never been easier

A natural secret THATCOMES FROM THE SEA

Tahitian SeaweedFROM THE POLYNESIAN SEA AN ACTIVE

INGREDIENT RICH IN MINERALS VITAMINS CAROTENOIDS PROTEINS

AND POLYUNSATURATED FATTY ACIDS

OUR TAHITIAN ALGAE IS CULTIVATED IN CLOSED PHOTOBIOREACTORS

- IN CONTROLLED AND STABLE CONDITIONS

- IN AN ENVIRONMENTALLY FRIENDLY WAY

MULTI-ACTION total success

Tested Results

UP TO 44MORE GROWTH

IN 4 WEEKS

From the folliclehellipTAHITIAN ALGAE STIMULATES

LOCALISED CELL MULTIPLICATION IN THE FOLLICLE REGION

PROMOTING FASTER HAIR GROWTH

hellipto the endsTHE ALGAE HELPSTO MAKE

YOUR HAIRMOREVIBRANT AND

DENSE WITH ASTRONGERAPPEARANCE

A VERY SMALL LINE FOR

very long hair

THE SIZES ALLOW UP TO 2 MONTHS OF TREATMENT

SHAMPOO

IT GENTLYCLEANSES

AND STARTS ACTING

ON THE FOLLICLE

500 ML BOTTLE

TONICIT ACTIVATES THE

FOLLICLE AND CREATES OPTIMAL CONDITIONS FOR

FASTER HAIR GROWTH

USE IT EVERY DAY FORMAXIMUM

EFFECTIVENESS125 ML BOTTLE

CONDITIONER

IT WORKS TO STRENGTHEN AND

NOURISH LENGTHS

AND ENDS FOR THE HAIR WELL-

BEING

500 ML BOTTLE

STAR

INTENSIVE SHINE SERUM LEAVE-IN SHINE INFUSION

INSTANT SHINE TO EVERY WOMENrsquoS HAIR

THE SECRETS OF

PEARL POWDER

Rich in vitamins minerals andamino acids this ancient extract

stimulates the formation of keratin helping to restore damaged areas

ARGAN OIL

A valuable plant extractthat smooths the surface

of the hair making itshiny and vibrant

ALOETRIX

An exclusive complexcontaining Aloe Vera

Wheat Germ and UV Filterfor soft and silky hair

STYLE

Hair that always looks good with style and energy

MATTE PASTE ndash SHINE WAX ndash GEL ndashSTRONG HAIRSPRAY ndash EXTRA STRONG HAIRSPRAY ndash CURL amp MOLD ACTIVATOR

STYLE

An incredibly complete formula

with an energy source directly from nature

Green CoffeeItrsquos a fantastic natural ally for our hairrsquos vitality thanks to its energizing andprotective properties Its oil rich in Omega 6 fatty acids and Vitamin Ehelps to protect the hair from dehydration preventing itsimpoverishment

AloetrixAn extraordinary complex containing

Aloe Vera and Wheat Proteins that helpsmake the hair soft and silky

COSMETICEFFECT OF HAIR

+135

HYDRATION

Enhanced

Average value measured after five treatments with Yellow Style products After rinsing hair combability is improved Instrumental test conducted on Yellow Style Curl amp Mold Activator

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 27: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

MAXIMUM PERFORMANCE IN A CONVENIENT kitA MOUSSE FORMULA

READY TO BE USED FOR INSTANT AND EASY APPLICATION

ON HAIR

FROM 2 TO 3 APPLICATIONS DEPENDING ON THE HAIR TYPE

STEP 1SHAMPOOCLEANSES AND DETANGLES THE HAIR PERFECTLY HELPS OPEN UP THE CUTICLES TO BETTER PREPARE THE HAIR FOR THE STRAIGHTENING TREATMENT

60 ML BOTTLE

STEP 3MASKNOURISHES THE HAIR INTENSELY LEAVING IT NATURALLY SOFT AND SILKY

75 ML TUBE

STEP 2SMOOTHING MOUSSETEMPORARILY RESHAPES THE ARRANGEMENT OF THE KERATIN CHAINS WITHOUT BREAKING THE DISULFIDE BONDS ALLOWING THE HAIR TO GRADUALLY TAKE ON THE SMOOTH SHAPE

150 ML BOTTLE

THE ingredients OF PERFECT LONG-LASTING SMOOTHNESS

GlyoxylicAcid

A STRAIGHTENING ACTIVE INGREDIENT THAT DOES NOT BREAK THE KERATIN

FIBERS BUT RESHAPES THEM GIVING THE HAIR A SMOOTH APPEARANCE WITH A

SEMI-PERMANENT EFFECT

KeraNutritiveComplex

A UNIQUE COMPLEX CONTAINING 3 ACTIVE INGREDIENTS THAT TAKE

CARE OF THE COSMETIC HAIR

KeratinHELPS TO KEEP THE HAIR FIBER AGILE AND PROTECTED FROM EXTERNAL STRESSES

Murumuru Butter and Babassu OilAN EXTRAORDINARY BLEND THAT NOURISHES DEEP DOWN AND BRIGHTENS THE HAIR HELPING TO REDUCE FRIZZ

AloetrixAN EXCLUSIVE COMPLEX CONTAINING ALOE VERA WHEAT GERM AND UV FILTER FOR SOFT AND SILKY HAIR

PROTEIN THAT REPRESENTS ABOUT 90 OF THE HAIR STRUCTURE

1 KIT 2 methods OF APPLICATION

SMART EDUCATION

Available for download on the website

Step-by-step brochureA PRACTICAL TOOL TO GUIDE YOU DURING THE SERVICES Step-by-step video tutorial

SIMPLE AND CLEAR TO INTRODUCE THE TWO TREATMENT METHODS

AVAILABLE ON OUR YOUTUBE YELLOW PROFESSIONAL CHANNEL

CARE portfolio

NUTRITIVELISS

STAR

COLOR CARE

REPAIR SILVER

EASY LONG

LISS

LISS

Frizzrsquos enemyYour new best friendTHE NEW LINE YELLOW LISS IS DEDICATED

TO FRIZZY AND UNMANAGEABLE HAIRTHAT NEEDS EXTRA HELP TO ACHIEVE

PERFECT LONG-LASTING SMOOTHNESS EVEN IN EXTREME CONDITIONS

IDEAL FOR WAVYNATURALLY STRAIGHT

OR CHEMICALLY STRAIGHTENED HAIR

SHAMPOOITS FORMULA GENTLY CLEANSES

AND TAMES EVEN THE MOSTUNRULY HAIR

500 ML BOTTLE

MASKA CONCENTRATE OF ACTIVE INGREDIENTS WITH

SMOOTHING AND TAMING PROPERTIESWHICH VERY FRIZZY AND REBELLIOUS HAIR WILL NOT

BE ABLE TO RESIST TOITS DENSE TEXTURE EMBRACES AND DEEPLY

NOURISHES THE HAIR FIBER

500 ML JAR

MULTI-BENEFITTHE PRODUCT YOUR HAIR CAN NO LONGER DO WITHOUT

A LIGHTWEIGHT LEAVE-IN SERUM WHICH GIVES THE HAIR 10 BENEFITS IN A SINGLE PRODUCT THERMAL PROTECTION ANTI-FRIZZ ANTI-HUMIDITY DETANGLING ACTION UV PROTECTION TAMING EFFECT ANTI-STATIC EFFECT PREVENTS SPLIT ENDS HELPS TO SEAL

THE CUTICLE AND GIVES SHINE

150 ML BOTTLE

hellipFOR TRULY spectacular hair

CONDITIONERA VALUABLE TOOL TO TAME FRIZZY

AND REBELLIOUS HAIRITS DELICATE TEXTURE SOFTENS AND

SMOOTHENS THE SURFACE OF THE HAIRWITHOUT WEIGHING IT DOWN

SUITABLE FOR DAILY USE

500 ML BOTTLE

Perfectly smooth hair IN JUST A FEW SIMPLE STEPS

OUR recipe

Keratin-HTHIGH TECHNOLOGY KERATIN ENHANCED IN LABORATORYFOR THE SMART SIMULATION OF THE HAIRrsquoS NATURALKERATIN AND ABLE TO INTERCEPT THE MOST DAMAGEDAREAS AND REPAIR THEM FOR HAIR THAT APPEARS HEALTHYAND WITHOUT IMPERFECTIONS

Amaranth OilESPECIALLY RICH IN EMOLLIENTS PROTEINS MINERAL SALTS AND VITAMIN E THIS OIL BESIDES PROVIDING DEEP NOURISHMENT COATS THE HAIR IN A THIN BUT STRONGBARRIER THAT HINDERS THE PENETRATION OF HUMIDITY INSIDE THE HAIR STEM FOR LONG-LASTING PROTECTION

RESULT

hellipFOR complete control OF UNRULY HAIR

Say goodbye to frizzy

hair Drastic reductionin volume

FROM THE VERYFIRST TREATMENT

Perfectlymanageable

hair

UP TO

4 daysEVEN IN

CONDITIONS OF EXTREME HUMIDITY

(70-80) -42IN VOLUME AS COMPAREDTO A BASIC TREATMENT

WHEN USED REGULARLYIT CREATES

longer lastingsmoothness

and silkiness

FROM VERY FIRST USE THE YELLOW LISS TREATMENT (SHAMPOO+MASK+MULTI-BENEFIT) REDUCES FRIZZ BY 75 AS COMPARED TO USING AN ORDINARY SHAMPOO AFTER 4 DAYS THERE IS STILL 42 LESS FRIZZINSTRUMENTAL TESTS CONDUCTED AT 22-25degC WITH RELATIVE HUMIDITY (RH) OF 70-80 THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) AS COMPARED TO AN ORDINARY SHAMPOO VISIBLY REDUCES UNWANTED VOLUME TREATMENT AFTER TREATMENT THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) MAKES THE HAIR SMOOTHER AND EASIER TO MANAGE OVER TIME

COLOR CARE

COLOR CARE

Specially designed to enhanceand preserve intensity and vibrancy

of hair colour over time

Maximum performancewith only 3 products

LEAVE-IN SERUMExtraordinary ultra-light serum that seals cuticles and helps to prolong colour intensity and shine Protects hair from aggressive external agents such as heat sources and sunlight Contains UV filter Perfect for pre-styling on wet hair or as finishing on dry hair150ml bottle

SHAMPOOGently cleanses maintaining highlight intensity and shine day after day Eliminates alkaline residue from colour treatment and seals the cuticles500-1500 ml bottle

MASKRegenerates and intensely nourishes coloured hairHelps to prolong highlight intensity and keep hair shiny and soft500 - 1000 ml jar

An elixir of life at theheart of the formula

Goji BerriesOriginal from Tibet these

berries are consideredto be an elixir of life

Rich in vitamins sugarsminerals and proteinsthey help slow downoxidation to prolong

colour intensity

Colour still fresh

after month

Enhanced shine

+ 4 after just

one treatment

After 12 washes colour maintains over 85 of its intensity Average value calculated on results of instrumental test conducted on Yellow Color Permanent shades 5 and 8 with Yellow Color Care full treatmentInstrumental test conducted on Yellow Color Permanent shade 766 with Yellow Color Care full treatment compared to basic shampoo and conditioner treatment

Smart Education

Salon services

Available for download on the website

NUTRITIVE

NUTRITIVE

An explosionfor dry hair

MASKAN AMAZING BOMB EVEN FOR THE DRIEST HAIR

IN JUST A FEW MINUTES ITS RICH TEXTURE PROVIDES AN EXPLOSION OF NOURISHMENT

SOFTNESS AND SHINE

JAR 5001000 ML

SHAMPOOCLEANSES GENTLY NOURISHING

THE HAIR DAY AFTER DAY

BOTTLE 5001500 ML

LEAVE-IN CONDITIONERLIGHT LEAVE-IN CONDITIONER IDEAL FOR DETANGLING EVEN THE DRIEST HAIR FOR

LONG-LASTING MOISTURE

TUBE 250 ML

OILA PRECIOUS SERUM FULL OF NOURISHMENT AND SHINE

THAT CREATES A BARRIER ON THE HAIR PROTECTING

IT FROM HUMIDITY AND GIVING YOU EXTRAORDINARILY

NOURISHED AND SHINY HAIR

BOTTLE 125 ML

PRODUCT RANGE

Coconut OilAN OIL HIGHLY VALUED IN

BEAUTY TREATMENTS FOR ITS NOURISHING AND REGENERATING POWERS

THE PRESENCE OF EMOLLIENTSAND VITAMIN E MAKE IT PERFECT

FOR PROVIDING DEEP NOURISHMENTTO THE HAIR FIBER

Argan OilRENOWNED THE WORLD

OVER FOR ITS REVITALIZING PROPERTIES THIS OIL RICH IN OMEGA 3 OMEGA 6 AND VITAMIN E RESTORES THE HAIRrsquoS VITALITY

AND SILKINESS

A POWERFUL cocktail of nutrients

Incrediblysoft hair

+51AFTER JUST ONETREATMENT

+78ON DRY HAIR

+43ON WET HAIR

x 3

Visiblyimproved

brushability

Increasedshine

INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR COMPARING THE FULL YELLOW NUTRITIVE SERVICE WITH AN ORDINARY SHAMPOO INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR TREATED WITH YELLOW NUTRITIVE (SHAMPOO+MASK+LEAVE-IN CONDITIONER) COMPARED WITH UNTREATED HAIR COMPARED WITH HAIR NOT TREATED WITH YELLOW NUTRITIVE

REPAIR

The perfect energy boost for hair

REPAIR

REPAIR

YELLOWrsquoS NEW LINE FOR DAMAGED AND VERY DAMAGED HAIR IS PERFECT FOR

IN DEPTH REPAIR

PROTECTION DURING TECHNICAL SERVICES

PERSONALIZED CARE TREATMENTS

12

3

ENERGY DIRECTLY FROM nature

THANKS TO THEIR LOW MOLECULAR WEIGHT THEY PENETRATE DEEP INTO THE LAYERS OF THE HAIR FIBER AND INTERACT WITH THE KERATIN IN YOUR HAIR TO CREATE NEW BONDS

WITH FATTY ACIDS THAT WORK ON THE LIPID STRUCTURE TO PROVIDE NUTRITION

AND SEAL THE CUTICLE

Cocoa Butter

Almond Proteins

THIS HIGH-PERFORMING COMBINATION PROVIDES STRENGTH VITALITY AND PROTECTION TO YOUR HAIR

Internal restructuring

External repair

PRODUCT RANGE

86 STRONGER HAIR AFTER THE FIRST TREATMENT

SHAMPOO THE FIRST STEP TOWARDS HAVING

STRONG AND FLEXIBLE HAIRAS IT CLEANSES GENTLY IT GIVES YOUR

HAIR A HEALTHY AND VITAL LOOK

FOR SALON AND AT HOME USE

5001500 ML BOTTLE

ADAPTS TO BOTH ALKALINE AND ACIDIC ENVIRONMENTS

TO PROTECT YOUR HAIR DURING TECHNICAL SERVICES AND FOR

PERSONALIZED CARE TREATMENTS

HERE IS HOW

CONDITIONERVERSATILE PLIABLE TEXTURE CREAM WITH

MULTIUSE BENEFITS USE IT AS A RINSE PERFECT FOR THIN HAIR THAT NEEDS REPAIR

WITHOUT BEING WEIGHED DOWN USE IT AS A LEAVE-IN EXCELLENT FOR NORMAL ANDOR

THICK HAIR THAT NEEDS REPAIR OVER 24 HOURS

FOR SALON AND AT HOME USE

500 ML BOTTLE

MASKSUBSTANTIAL FORMULA FOR IN DEPTH REPAIR FROM INSIDE OUT REPAIRS THE FIBRE AND SEALS THE CUTICLE YOUR HAIR LOOKS VITAL EASIER TO UNTANGLE AND LUMINOUS

FOR SALON AND AT HOME USE

5001000 ML JAR

BOND HEROSUPER CONCENTRATED BOOSTER WITH ACTIVE INGREDIENTS FORA DEEP RECONSTRUCTION OF DAMAGED HAIR

FOR SALON USE ONLY

100 ML BOTTLE

Eg 5 ml BOND HERO + 30 ml MASK

16MIXING RATIO

Eg 10 ml BOND HERO + 60 ml YELLOW COLOuR

BLEACHING

COLOURING

SMOOTHING

Personalization AND Protection

INTENSE RECONSTRUCTION

COLOUR PROTECTION

NOURISHMENT

PERFECTLY SMOOTH HAIR WITH NO FRIZZ

16MIXING RATIO

IDEAL FOR COOL BLONDESBLEACHED WHITE OR

GREY HAIR

SILVER

hellipProvide the cool tonesthat your clients are looking for

Nature IS OUR SECRET laquodouble weaponraquo AGAINST BRASSY UNDERTONES

Accedilaiacute BerriesTHIS SUPERFOOD WITH AN INTENSE PURPLE COLORA COMPLEMENTARY COLOR OF YELLOW TONES ACTSMORE INTERNALLY ON THE CAUSES LEADING TO HAIRYELLOWING

Rose of JerichoUSED IN HOUSES TO FIGHT UNPLEASANT ODORS AND SMOKE

FOR HAIR IT CREATES AN EXTERNAL SHIELDTO PROTECT FROM YELLOWING CAUSED

BY DAILY POLLUTION

3 products FOR ICY RESULTS

SHAMPOOWHILE IT CLEANSES ITS VIOLET PIGMENTREMOVES THE YELLOWORANGE TONESRESTORING THE DESIRED COLOUR TO THE

HAIR USE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

CONDITIONERIT GIVES EXTREME SOFTNESS TO THE HAIR WHILEITS VIOLET PIGMENT REMOVES THE YELLOWORANGE TONES RESTORING THE DESIRED COLOURUSE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

PURE SILVER

ULTRA CONCENTRATED VIOLETASH PIGMENT THAT PERFECTLY NEUTRALIZESTHE MOST RESISTANT BRASSY TONES USE DURING SALON SERVICES FOR CUSTOMIZED RESULTS

LETrsquoS DISCOVERhellip

FOR SALON USE ONLY

100 ML BOTTLE

IMPROVE AND CUSTOMIZE CARE SERVICES

MIXING RATIO 110 1 ML PURE SILVER + 10 ML SHAMPOOCONDITIONERMASKS

gt

gtgtgtgt

INTENSENEUTRALIZATION

COLORPROTECTION

INTENSERECONSTRUCTION

NOURISHMENT

PERFECTLY SMOOTHHAIR WITH NO FRIZZ

PURESILVER

TONING CARE SERVICE

ENRICHED TECHNICAL SERVICES

MIXING RATIO8 ML PURE SILVER + 60 ML COLOUR

COLOURING

PURESILVER

TONING COLOR

SERVICE

MIXING RATIO 1106 ML PURE SILVER + 60 ML SMOOTHING MOUSSE

SMOOTHING

Pure Silver WIDENS SALON SERVICES

EASY LONG

VOGUEIT 2018

There is a dream called long hair

32 OF WOMEN

ARE CONSTANTLY HUNTING FOR PRODUCTS THAT STIMULATEGROWTH

MANY WOMEN HAVE THE FEELING

THAT THEIR HAIR STOPS

GROWING AT A CERTAIN POINT

HELPIt just wonrsquot grow

any more than thisrdquo

ldquo

FROM ALFAPARF GROUP RESEARCH

COMES A NEW INNOVATIVE LINE DEDICATED TO HELPING YOURCUSTOMERS

EASY LONG

Having the long hair of your dreams has never been easier

A natural secret THATCOMES FROM THE SEA

Tahitian SeaweedFROM THE POLYNESIAN SEA AN ACTIVE

INGREDIENT RICH IN MINERALS VITAMINS CAROTENOIDS PROTEINS

AND POLYUNSATURATED FATTY ACIDS

OUR TAHITIAN ALGAE IS CULTIVATED IN CLOSED PHOTOBIOREACTORS

- IN CONTROLLED AND STABLE CONDITIONS

- IN AN ENVIRONMENTALLY FRIENDLY WAY

MULTI-ACTION total success

Tested Results

UP TO 44MORE GROWTH

IN 4 WEEKS

From the folliclehellipTAHITIAN ALGAE STIMULATES

LOCALISED CELL MULTIPLICATION IN THE FOLLICLE REGION

PROMOTING FASTER HAIR GROWTH

hellipto the endsTHE ALGAE HELPSTO MAKE

YOUR HAIRMOREVIBRANT AND

DENSE WITH ASTRONGERAPPEARANCE

A VERY SMALL LINE FOR

very long hair

THE SIZES ALLOW UP TO 2 MONTHS OF TREATMENT

SHAMPOO

IT GENTLYCLEANSES

AND STARTS ACTING

ON THE FOLLICLE

500 ML BOTTLE

TONICIT ACTIVATES THE

FOLLICLE AND CREATES OPTIMAL CONDITIONS FOR

FASTER HAIR GROWTH

USE IT EVERY DAY FORMAXIMUM

EFFECTIVENESS125 ML BOTTLE

CONDITIONER

IT WORKS TO STRENGTHEN AND

NOURISH LENGTHS

AND ENDS FOR THE HAIR WELL-

BEING

500 ML BOTTLE

STAR

INTENSIVE SHINE SERUM LEAVE-IN SHINE INFUSION

INSTANT SHINE TO EVERY WOMENrsquoS HAIR

THE SECRETS OF

PEARL POWDER

Rich in vitamins minerals andamino acids this ancient extract

stimulates the formation of keratin helping to restore damaged areas

ARGAN OIL

A valuable plant extractthat smooths the surface

of the hair making itshiny and vibrant

ALOETRIX

An exclusive complexcontaining Aloe Vera

Wheat Germ and UV Filterfor soft and silky hair

STYLE

Hair that always looks good with style and energy

MATTE PASTE ndash SHINE WAX ndash GEL ndashSTRONG HAIRSPRAY ndash EXTRA STRONG HAIRSPRAY ndash CURL amp MOLD ACTIVATOR

STYLE

An incredibly complete formula

with an energy source directly from nature

Green CoffeeItrsquos a fantastic natural ally for our hairrsquos vitality thanks to its energizing andprotective properties Its oil rich in Omega 6 fatty acids and Vitamin Ehelps to protect the hair from dehydration preventing itsimpoverishment

AloetrixAn extraordinary complex containing

Aloe Vera and Wheat Proteins that helpsmake the hair soft and silky

COSMETICEFFECT OF HAIR

+135

HYDRATION

Enhanced

Average value measured after five treatments with Yellow Style products After rinsing hair combability is improved Instrumental test conducted on Yellow Style Curl amp Mold Activator

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 28: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

THE ingredients OF PERFECT LONG-LASTING SMOOTHNESS

GlyoxylicAcid

A STRAIGHTENING ACTIVE INGREDIENT THAT DOES NOT BREAK THE KERATIN

FIBERS BUT RESHAPES THEM GIVING THE HAIR A SMOOTH APPEARANCE WITH A

SEMI-PERMANENT EFFECT

KeraNutritiveComplex

A UNIQUE COMPLEX CONTAINING 3 ACTIVE INGREDIENTS THAT TAKE

CARE OF THE COSMETIC HAIR

KeratinHELPS TO KEEP THE HAIR FIBER AGILE AND PROTECTED FROM EXTERNAL STRESSES

Murumuru Butter and Babassu OilAN EXTRAORDINARY BLEND THAT NOURISHES DEEP DOWN AND BRIGHTENS THE HAIR HELPING TO REDUCE FRIZZ

AloetrixAN EXCLUSIVE COMPLEX CONTAINING ALOE VERA WHEAT GERM AND UV FILTER FOR SOFT AND SILKY HAIR

PROTEIN THAT REPRESENTS ABOUT 90 OF THE HAIR STRUCTURE

1 KIT 2 methods OF APPLICATION

SMART EDUCATION

Available for download on the website

Step-by-step brochureA PRACTICAL TOOL TO GUIDE YOU DURING THE SERVICES Step-by-step video tutorial

SIMPLE AND CLEAR TO INTRODUCE THE TWO TREATMENT METHODS

AVAILABLE ON OUR YOUTUBE YELLOW PROFESSIONAL CHANNEL

CARE portfolio

NUTRITIVELISS

STAR

COLOR CARE

REPAIR SILVER

EASY LONG

LISS

LISS

Frizzrsquos enemyYour new best friendTHE NEW LINE YELLOW LISS IS DEDICATED

TO FRIZZY AND UNMANAGEABLE HAIRTHAT NEEDS EXTRA HELP TO ACHIEVE

PERFECT LONG-LASTING SMOOTHNESS EVEN IN EXTREME CONDITIONS

IDEAL FOR WAVYNATURALLY STRAIGHT

OR CHEMICALLY STRAIGHTENED HAIR

SHAMPOOITS FORMULA GENTLY CLEANSES

AND TAMES EVEN THE MOSTUNRULY HAIR

500 ML BOTTLE

MASKA CONCENTRATE OF ACTIVE INGREDIENTS WITH

SMOOTHING AND TAMING PROPERTIESWHICH VERY FRIZZY AND REBELLIOUS HAIR WILL NOT

BE ABLE TO RESIST TOITS DENSE TEXTURE EMBRACES AND DEEPLY

NOURISHES THE HAIR FIBER

500 ML JAR

MULTI-BENEFITTHE PRODUCT YOUR HAIR CAN NO LONGER DO WITHOUT

A LIGHTWEIGHT LEAVE-IN SERUM WHICH GIVES THE HAIR 10 BENEFITS IN A SINGLE PRODUCT THERMAL PROTECTION ANTI-FRIZZ ANTI-HUMIDITY DETANGLING ACTION UV PROTECTION TAMING EFFECT ANTI-STATIC EFFECT PREVENTS SPLIT ENDS HELPS TO SEAL

THE CUTICLE AND GIVES SHINE

150 ML BOTTLE

hellipFOR TRULY spectacular hair

CONDITIONERA VALUABLE TOOL TO TAME FRIZZY

AND REBELLIOUS HAIRITS DELICATE TEXTURE SOFTENS AND

SMOOTHENS THE SURFACE OF THE HAIRWITHOUT WEIGHING IT DOWN

SUITABLE FOR DAILY USE

500 ML BOTTLE

Perfectly smooth hair IN JUST A FEW SIMPLE STEPS

OUR recipe

Keratin-HTHIGH TECHNOLOGY KERATIN ENHANCED IN LABORATORYFOR THE SMART SIMULATION OF THE HAIRrsquoS NATURALKERATIN AND ABLE TO INTERCEPT THE MOST DAMAGEDAREAS AND REPAIR THEM FOR HAIR THAT APPEARS HEALTHYAND WITHOUT IMPERFECTIONS

Amaranth OilESPECIALLY RICH IN EMOLLIENTS PROTEINS MINERAL SALTS AND VITAMIN E THIS OIL BESIDES PROVIDING DEEP NOURISHMENT COATS THE HAIR IN A THIN BUT STRONGBARRIER THAT HINDERS THE PENETRATION OF HUMIDITY INSIDE THE HAIR STEM FOR LONG-LASTING PROTECTION

RESULT

hellipFOR complete control OF UNRULY HAIR

Say goodbye to frizzy

hair Drastic reductionin volume

FROM THE VERYFIRST TREATMENT

Perfectlymanageable

hair

UP TO

4 daysEVEN IN

CONDITIONS OF EXTREME HUMIDITY

(70-80) -42IN VOLUME AS COMPAREDTO A BASIC TREATMENT

WHEN USED REGULARLYIT CREATES

longer lastingsmoothness

and silkiness

FROM VERY FIRST USE THE YELLOW LISS TREATMENT (SHAMPOO+MASK+MULTI-BENEFIT) REDUCES FRIZZ BY 75 AS COMPARED TO USING AN ORDINARY SHAMPOO AFTER 4 DAYS THERE IS STILL 42 LESS FRIZZINSTRUMENTAL TESTS CONDUCTED AT 22-25degC WITH RELATIVE HUMIDITY (RH) OF 70-80 THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) AS COMPARED TO AN ORDINARY SHAMPOO VISIBLY REDUCES UNWANTED VOLUME TREATMENT AFTER TREATMENT THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) MAKES THE HAIR SMOOTHER AND EASIER TO MANAGE OVER TIME

COLOR CARE

COLOR CARE

Specially designed to enhanceand preserve intensity and vibrancy

of hair colour over time

Maximum performancewith only 3 products

LEAVE-IN SERUMExtraordinary ultra-light serum that seals cuticles and helps to prolong colour intensity and shine Protects hair from aggressive external agents such as heat sources and sunlight Contains UV filter Perfect for pre-styling on wet hair or as finishing on dry hair150ml bottle

SHAMPOOGently cleanses maintaining highlight intensity and shine day after day Eliminates alkaline residue from colour treatment and seals the cuticles500-1500 ml bottle

MASKRegenerates and intensely nourishes coloured hairHelps to prolong highlight intensity and keep hair shiny and soft500 - 1000 ml jar

An elixir of life at theheart of the formula

Goji BerriesOriginal from Tibet these

berries are consideredto be an elixir of life

Rich in vitamins sugarsminerals and proteinsthey help slow downoxidation to prolong

colour intensity

Colour still fresh

after month

Enhanced shine

+ 4 after just

one treatment

After 12 washes colour maintains over 85 of its intensity Average value calculated on results of instrumental test conducted on Yellow Color Permanent shades 5 and 8 with Yellow Color Care full treatmentInstrumental test conducted on Yellow Color Permanent shade 766 with Yellow Color Care full treatment compared to basic shampoo and conditioner treatment

Smart Education

Salon services

Available for download on the website

NUTRITIVE

NUTRITIVE

An explosionfor dry hair

MASKAN AMAZING BOMB EVEN FOR THE DRIEST HAIR

IN JUST A FEW MINUTES ITS RICH TEXTURE PROVIDES AN EXPLOSION OF NOURISHMENT

SOFTNESS AND SHINE

JAR 5001000 ML

SHAMPOOCLEANSES GENTLY NOURISHING

THE HAIR DAY AFTER DAY

BOTTLE 5001500 ML

LEAVE-IN CONDITIONERLIGHT LEAVE-IN CONDITIONER IDEAL FOR DETANGLING EVEN THE DRIEST HAIR FOR

LONG-LASTING MOISTURE

TUBE 250 ML

OILA PRECIOUS SERUM FULL OF NOURISHMENT AND SHINE

THAT CREATES A BARRIER ON THE HAIR PROTECTING

IT FROM HUMIDITY AND GIVING YOU EXTRAORDINARILY

NOURISHED AND SHINY HAIR

BOTTLE 125 ML

PRODUCT RANGE

Coconut OilAN OIL HIGHLY VALUED IN

BEAUTY TREATMENTS FOR ITS NOURISHING AND REGENERATING POWERS

THE PRESENCE OF EMOLLIENTSAND VITAMIN E MAKE IT PERFECT

FOR PROVIDING DEEP NOURISHMENTTO THE HAIR FIBER

Argan OilRENOWNED THE WORLD

OVER FOR ITS REVITALIZING PROPERTIES THIS OIL RICH IN OMEGA 3 OMEGA 6 AND VITAMIN E RESTORES THE HAIRrsquoS VITALITY

AND SILKINESS

A POWERFUL cocktail of nutrients

Incrediblysoft hair

+51AFTER JUST ONETREATMENT

+78ON DRY HAIR

+43ON WET HAIR

x 3

Visiblyimproved

brushability

Increasedshine

INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR COMPARING THE FULL YELLOW NUTRITIVE SERVICE WITH AN ORDINARY SHAMPOO INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR TREATED WITH YELLOW NUTRITIVE (SHAMPOO+MASK+LEAVE-IN CONDITIONER) COMPARED WITH UNTREATED HAIR COMPARED WITH HAIR NOT TREATED WITH YELLOW NUTRITIVE

REPAIR

The perfect energy boost for hair

REPAIR

REPAIR

YELLOWrsquoS NEW LINE FOR DAMAGED AND VERY DAMAGED HAIR IS PERFECT FOR

IN DEPTH REPAIR

PROTECTION DURING TECHNICAL SERVICES

PERSONALIZED CARE TREATMENTS

12

3

ENERGY DIRECTLY FROM nature

THANKS TO THEIR LOW MOLECULAR WEIGHT THEY PENETRATE DEEP INTO THE LAYERS OF THE HAIR FIBER AND INTERACT WITH THE KERATIN IN YOUR HAIR TO CREATE NEW BONDS

WITH FATTY ACIDS THAT WORK ON THE LIPID STRUCTURE TO PROVIDE NUTRITION

AND SEAL THE CUTICLE

Cocoa Butter

Almond Proteins

THIS HIGH-PERFORMING COMBINATION PROVIDES STRENGTH VITALITY AND PROTECTION TO YOUR HAIR

Internal restructuring

External repair

PRODUCT RANGE

86 STRONGER HAIR AFTER THE FIRST TREATMENT

SHAMPOO THE FIRST STEP TOWARDS HAVING

STRONG AND FLEXIBLE HAIRAS IT CLEANSES GENTLY IT GIVES YOUR

HAIR A HEALTHY AND VITAL LOOK

FOR SALON AND AT HOME USE

5001500 ML BOTTLE

ADAPTS TO BOTH ALKALINE AND ACIDIC ENVIRONMENTS

TO PROTECT YOUR HAIR DURING TECHNICAL SERVICES AND FOR

PERSONALIZED CARE TREATMENTS

HERE IS HOW

CONDITIONERVERSATILE PLIABLE TEXTURE CREAM WITH

MULTIUSE BENEFITS USE IT AS A RINSE PERFECT FOR THIN HAIR THAT NEEDS REPAIR

WITHOUT BEING WEIGHED DOWN USE IT AS A LEAVE-IN EXCELLENT FOR NORMAL ANDOR

THICK HAIR THAT NEEDS REPAIR OVER 24 HOURS

FOR SALON AND AT HOME USE

500 ML BOTTLE

MASKSUBSTANTIAL FORMULA FOR IN DEPTH REPAIR FROM INSIDE OUT REPAIRS THE FIBRE AND SEALS THE CUTICLE YOUR HAIR LOOKS VITAL EASIER TO UNTANGLE AND LUMINOUS

FOR SALON AND AT HOME USE

5001000 ML JAR

BOND HEROSUPER CONCENTRATED BOOSTER WITH ACTIVE INGREDIENTS FORA DEEP RECONSTRUCTION OF DAMAGED HAIR

FOR SALON USE ONLY

100 ML BOTTLE

Eg 5 ml BOND HERO + 30 ml MASK

16MIXING RATIO

Eg 10 ml BOND HERO + 60 ml YELLOW COLOuR

BLEACHING

COLOURING

SMOOTHING

Personalization AND Protection

INTENSE RECONSTRUCTION

COLOUR PROTECTION

NOURISHMENT

PERFECTLY SMOOTH HAIR WITH NO FRIZZ

16MIXING RATIO

IDEAL FOR COOL BLONDESBLEACHED WHITE OR

GREY HAIR

SILVER

hellipProvide the cool tonesthat your clients are looking for

Nature IS OUR SECRET laquodouble weaponraquo AGAINST BRASSY UNDERTONES

Accedilaiacute BerriesTHIS SUPERFOOD WITH AN INTENSE PURPLE COLORA COMPLEMENTARY COLOR OF YELLOW TONES ACTSMORE INTERNALLY ON THE CAUSES LEADING TO HAIRYELLOWING

Rose of JerichoUSED IN HOUSES TO FIGHT UNPLEASANT ODORS AND SMOKE

FOR HAIR IT CREATES AN EXTERNAL SHIELDTO PROTECT FROM YELLOWING CAUSED

BY DAILY POLLUTION

3 products FOR ICY RESULTS

SHAMPOOWHILE IT CLEANSES ITS VIOLET PIGMENTREMOVES THE YELLOWORANGE TONESRESTORING THE DESIRED COLOUR TO THE

HAIR USE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

CONDITIONERIT GIVES EXTREME SOFTNESS TO THE HAIR WHILEITS VIOLET PIGMENT REMOVES THE YELLOWORANGE TONES RESTORING THE DESIRED COLOURUSE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

PURE SILVER

ULTRA CONCENTRATED VIOLETASH PIGMENT THAT PERFECTLY NEUTRALIZESTHE MOST RESISTANT BRASSY TONES USE DURING SALON SERVICES FOR CUSTOMIZED RESULTS

LETrsquoS DISCOVERhellip

FOR SALON USE ONLY

100 ML BOTTLE

IMPROVE AND CUSTOMIZE CARE SERVICES

MIXING RATIO 110 1 ML PURE SILVER + 10 ML SHAMPOOCONDITIONERMASKS

gt

gtgtgtgt

INTENSENEUTRALIZATION

COLORPROTECTION

INTENSERECONSTRUCTION

NOURISHMENT

PERFECTLY SMOOTHHAIR WITH NO FRIZZ

PURESILVER

TONING CARE SERVICE

ENRICHED TECHNICAL SERVICES

MIXING RATIO8 ML PURE SILVER + 60 ML COLOUR

COLOURING

PURESILVER

TONING COLOR

SERVICE

MIXING RATIO 1106 ML PURE SILVER + 60 ML SMOOTHING MOUSSE

SMOOTHING

Pure Silver WIDENS SALON SERVICES

EASY LONG

VOGUEIT 2018

There is a dream called long hair

32 OF WOMEN

ARE CONSTANTLY HUNTING FOR PRODUCTS THAT STIMULATEGROWTH

MANY WOMEN HAVE THE FEELING

THAT THEIR HAIR STOPS

GROWING AT A CERTAIN POINT

HELPIt just wonrsquot grow

any more than thisrdquo

ldquo

FROM ALFAPARF GROUP RESEARCH

COMES A NEW INNOVATIVE LINE DEDICATED TO HELPING YOURCUSTOMERS

EASY LONG

Having the long hair of your dreams has never been easier

A natural secret THATCOMES FROM THE SEA

Tahitian SeaweedFROM THE POLYNESIAN SEA AN ACTIVE

INGREDIENT RICH IN MINERALS VITAMINS CAROTENOIDS PROTEINS

AND POLYUNSATURATED FATTY ACIDS

OUR TAHITIAN ALGAE IS CULTIVATED IN CLOSED PHOTOBIOREACTORS

- IN CONTROLLED AND STABLE CONDITIONS

- IN AN ENVIRONMENTALLY FRIENDLY WAY

MULTI-ACTION total success

Tested Results

UP TO 44MORE GROWTH

IN 4 WEEKS

From the folliclehellipTAHITIAN ALGAE STIMULATES

LOCALISED CELL MULTIPLICATION IN THE FOLLICLE REGION

PROMOTING FASTER HAIR GROWTH

hellipto the endsTHE ALGAE HELPSTO MAKE

YOUR HAIRMOREVIBRANT AND

DENSE WITH ASTRONGERAPPEARANCE

A VERY SMALL LINE FOR

very long hair

THE SIZES ALLOW UP TO 2 MONTHS OF TREATMENT

SHAMPOO

IT GENTLYCLEANSES

AND STARTS ACTING

ON THE FOLLICLE

500 ML BOTTLE

TONICIT ACTIVATES THE

FOLLICLE AND CREATES OPTIMAL CONDITIONS FOR

FASTER HAIR GROWTH

USE IT EVERY DAY FORMAXIMUM

EFFECTIVENESS125 ML BOTTLE

CONDITIONER

IT WORKS TO STRENGTHEN AND

NOURISH LENGTHS

AND ENDS FOR THE HAIR WELL-

BEING

500 ML BOTTLE

STAR

INTENSIVE SHINE SERUM LEAVE-IN SHINE INFUSION

INSTANT SHINE TO EVERY WOMENrsquoS HAIR

THE SECRETS OF

PEARL POWDER

Rich in vitamins minerals andamino acids this ancient extract

stimulates the formation of keratin helping to restore damaged areas

ARGAN OIL

A valuable plant extractthat smooths the surface

of the hair making itshiny and vibrant

ALOETRIX

An exclusive complexcontaining Aloe Vera

Wheat Germ and UV Filterfor soft and silky hair

STYLE

Hair that always looks good with style and energy

MATTE PASTE ndash SHINE WAX ndash GEL ndashSTRONG HAIRSPRAY ndash EXTRA STRONG HAIRSPRAY ndash CURL amp MOLD ACTIVATOR

STYLE

An incredibly complete formula

with an energy source directly from nature

Green CoffeeItrsquos a fantastic natural ally for our hairrsquos vitality thanks to its energizing andprotective properties Its oil rich in Omega 6 fatty acids and Vitamin Ehelps to protect the hair from dehydration preventing itsimpoverishment

AloetrixAn extraordinary complex containing

Aloe Vera and Wheat Proteins that helpsmake the hair soft and silky

COSMETICEFFECT OF HAIR

+135

HYDRATION

Enhanced

Average value measured after five treatments with Yellow Style products After rinsing hair combability is improved Instrumental test conducted on Yellow Style Curl amp Mold Activator

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 29: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

1 KIT 2 methods OF APPLICATION

SMART EDUCATION

Available for download on the website

Step-by-step brochureA PRACTICAL TOOL TO GUIDE YOU DURING THE SERVICES Step-by-step video tutorial

SIMPLE AND CLEAR TO INTRODUCE THE TWO TREATMENT METHODS

AVAILABLE ON OUR YOUTUBE YELLOW PROFESSIONAL CHANNEL

CARE portfolio

NUTRITIVELISS

STAR

COLOR CARE

REPAIR SILVER

EASY LONG

LISS

LISS

Frizzrsquos enemyYour new best friendTHE NEW LINE YELLOW LISS IS DEDICATED

TO FRIZZY AND UNMANAGEABLE HAIRTHAT NEEDS EXTRA HELP TO ACHIEVE

PERFECT LONG-LASTING SMOOTHNESS EVEN IN EXTREME CONDITIONS

IDEAL FOR WAVYNATURALLY STRAIGHT

OR CHEMICALLY STRAIGHTENED HAIR

SHAMPOOITS FORMULA GENTLY CLEANSES

AND TAMES EVEN THE MOSTUNRULY HAIR

500 ML BOTTLE

MASKA CONCENTRATE OF ACTIVE INGREDIENTS WITH

SMOOTHING AND TAMING PROPERTIESWHICH VERY FRIZZY AND REBELLIOUS HAIR WILL NOT

BE ABLE TO RESIST TOITS DENSE TEXTURE EMBRACES AND DEEPLY

NOURISHES THE HAIR FIBER

500 ML JAR

MULTI-BENEFITTHE PRODUCT YOUR HAIR CAN NO LONGER DO WITHOUT

A LIGHTWEIGHT LEAVE-IN SERUM WHICH GIVES THE HAIR 10 BENEFITS IN A SINGLE PRODUCT THERMAL PROTECTION ANTI-FRIZZ ANTI-HUMIDITY DETANGLING ACTION UV PROTECTION TAMING EFFECT ANTI-STATIC EFFECT PREVENTS SPLIT ENDS HELPS TO SEAL

THE CUTICLE AND GIVES SHINE

150 ML BOTTLE

hellipFOR TRULY spectacular hair

CONDITIONERA VALUABLE TOOL TO TAME FRIZZY

AND REBELLIOUS HAIRITS DELICATE TEXTURE SOFTENS AND

SMOOTHENS THE SURFACE OF THE HAIRWITHOUT WEIGHING IT DOWN

SUITABLE FOR DAILY USE

500 ML BOTTLE

Perfectly smooth hair IN JUST A FEW SIMPLE STEPS

OUR recipe

Keratin-HTHIGH TECHNOLOGY KERATIN ENHANCED IN LABORATORYFOR THE SMART SIMULATION OF THE HAIRrsquoS NATURALKERATIN AND ABLE TO INTERCEPT THE MOST DAMAGEDAREAS AND REPAIR THEM FOR HAIR THAT APPEARS HEALTHYAND WITHOUT IMPERFECTIONS

Amaranth OilESPECIALLY RICH IN EMOLLIENTS PROTEINS MINERAL SALTS AND VITAMIN E THIS OIL BESIDES PROVIDING DEEP NOURISHMENT COATS THE HAIR IN A THIN BUT STRONGBARRIER THAT HINDERS THE PENETRATION OF HUMIDITY INSIDE THE HAIR STEM FOR LONG-LASTING PROTECTION

RESULT

hellipFOR complete control OF UNRULY HAIR

Say goodbye to frizzy

hair Drastic reductionin volume

FROM THE VERYFIRST TREATMENT

Perfectlymanageable

hair

UP TO

4 daysEVEN IN

CONDITIONS OF EXTREME HUMIDITY

(70-80) -42IN VOLUME AS COMPAREDTO A BASIC TREATMENT

WHEN USED REGULARLYIT CREATES

longer lastingsmoothness

and silkiness

FROM VERY FIRST USE THE YELLOW LISS TREATMENT (SHAMPOO+MASK+MULTI-BENEFIT) REDUCES FRIZZ BY 75 AS COMPARED TO USING AN ORDINARY SHAMPOO AFTER 4 DAYS THERE IS STILL 42 LESS FRIZZINSTRUMENTAL TESTS CONDUCTED AT 22-25degC WITH RELATIVE HUMIDITY (RH) OF 70-80 THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) AS COMPARED TO AN ORDINARY SHAMPOO VISIBLY REDUCES UNWANTED VOLUME TREATMENT AFTER TREATMENT THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) MAKES THE HAIR SMOOTHER AND EASIER TO MANAGE OVER TIME

COLOR CARE

COLOR CARE

Specially designed to enhanceand preserve intensity and vibrancy

of hair colour over time

Maximum performancewith only 3 products

LEAVE-IN SERUMExtraordinary ultra-light serum that seals cuticles and helps to prolong colour intensity and shine Protects hair from aggressive external agents such as heat sources and sunlight Contains UV filter Perfect for pre-styling on wet hair or as finishing on dry hair150ml bottle

SHAMPOOGently cleanses maintaining highlight intensity and shine day after day Eliminates alkaline residue from colour treatment and seals the cuticles500-1500 ml bottle

MASKRegenerates and intensely nourishes coloured hairHelps to prolong highlight intensity and keep hair shiny and soft500 - 1000 ml jar

An elixir of life at theheart of the formula

Goji BerriesOriginal from Tibet these

berries are consideredto be an elixir of life

Rich in vitamins sugarsminerals and proteinsthey help slow downoxidation to prolong

colour intensity

Colour still fresh

after month

Enhanced shine

+ 4 after just

one treatment

After 12 washes colour maintains over 85 of its intensity Average value calculated on results of instrumental test conducted on Yellow Color Permanent shades 5 and 8 with Yellow Color Care full treatmentInstrumental test conducted on Yellow Color Permanent shade 766 with Yellow Color Care full treatment compared to basic shampoo and conditioner treatment

Smart Education

Salon services

Available for download on the website

NUTRITIVE

NUTRITIVE

An explosionfor dry hair

MASKAN AMAZING BOMB EVEN FOR THE DRIEST HAIR

IN JUST A FEW MINUTES ITS RICH TEXTURE PROVIDES AN EXPLOSION OF NOURISHMENT

SOFTNESS AND SHINE

JAR 5001000 ML

SHAMPOOCLEANSES GENTLY NOURISHING

THE HAIR DAY AFTER DAY

BOTTLE 5001500 ML

LEAVE-IN CONDITIONERLIGHT LEAVE-IN CONDITIONER IDEAL FOR DETANGLING EVEN THE DRIEST HAIR FOR

LONG-LASTING MOISTURE

TUBE 250 ML

OILA PRECIOUS SERUM FULL OF NOURISHMENT AND SHINE

THAT CREATES A BARRIER ON THE HAIR PROTECTING

IT FROM HUMIDITY AND GIVING YOU EXTRAORDINARILY

NOURISHED AND SHINY HAIR

BOTTLE 125 ML

PRODUCT RANGE

Coconut OilAN OIL HIGHLY VALUED IN

BEAUTY TREATMENTS FOR ITS NOURISHING AND REGENERATING POWERS

THE PRESENCE OF EMOLLIENTSAND VITAMIN E MAKE IT PERFECT

FOR PROVIDING DEEP NOURISHMENTTO THE HAIR FIBER

Argan OilRENOWNED THE WORLD

OVER FOR ITS REVITALIZING PROPERTIES THIS OIL RICH IN OMEGA 3 OMEGA 6 AND VITAMIN E RESTORES THE HAIRrsquoS VITALITY

AND SILKINESS

A POWERFUL cocktail of nutrients

Incrediblysoft hair

+51AFTER JUST ONETREATMENT

+78ON DRY HAIR

+43ON WET HAIR

x 3

Visiblyimproved

brushability

Increasedshine

INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR COMPARING THE FULL YELLOW NUTRITIVE SERVICE WITH AN ORDINARY SHAMPOO INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR TREATED WITH YELLOW NUTRITIVE (SHAMPOO+MASK+LEAVE-IN CONDITIONER) COMPARED WITH UNTREATED HAIR COMPARED WITH HAIR NOT TREATED WITH YELLOW NUTRITIVE

REPAIR

The perfect energy boost for hair

REPAIR

REPAIR

YELLOWrsquoS NEW LINE FOR DAMAGED AND VERY DAMAGED HAIR IS PERFECT FOR

IN DEPTH REPAIR

PROTECTION DURING TECHNICAL SERVICES

PERSONALIZED CARE TREATMENTS

12

3

ENERGY DIRECTLY FROM nature

THANKS TO THEIR LOW MOLECULAR WEIGHT THEY PENETRATE DEEP INTO THE LAYERS OF THE HAIR FIBER AND INTERACT WITH THE KERATIN IN YOUR HAIR TO CREATE NEW BONDS

WITH FATTY ACIDS THAT WORK ON THE LIPID STRUCTURE TO PROVIDE NUTRITION

AND SEAL THE CUTICLE

Cocoa Butter

Almond Proteins

THIS HIGH-PERFORMING COMBINATION PROVIDES STRENGTH VITALITY AND PROTECTION TO YOUR HAIR

Internal restructuring

External repair

PRODUCT RANGE

86 STRONGER HAIR AFTER THE FIRST TREATMENT

SHAMPOO THE FIRST STEP TOWARDS HAVING

STRONG AND FLEXIBLE HAIRAS IT CLEANSES GENTLY IT GIVES YOUR

HAIR A HEALTHY AND VITAL LOOK

FOR SALON AND AT HOME USE

5001500 ML BOTTLE

ADAPTS TO BOTH ALKALINE AND ACIDIC ENVIRONMENTS

TO PROTECT YOUR HAIR DURING TECHNICAL SERVICES AND FOR

PERSONALIZED CARE TREATMENTS

HERE IS HOW

CONDITIONERVERSATILE PLIABLE TEXTURE CREAM WITH

MULTIUSE BENEFITS USE IT AS A RINSE PERFECT FOR THIN HAIR THAT NEEDS REPAIR

WITHOUT BEING WEIGHED DOWN USE IT AS A LEAVE-IN EXCELLENT FOR NORMAL ANDOR

THICK HAIR THAT NEEDS REPAIR OVER 24 HOURS

FOR SALON AND AT HOME USE

500 ML BOTTLE

MASKSUBSTANTIAL FORMULA FOR IN DEPTH REPAIR FROM INSIDE OUT REPAIRS THE FIBRE AND SEALS THE CUTICLE YOUR HAIR LOOKS VITAL EASIER TO UNTANGLE AND LUMINOUS

FOR SALON AND AT HOME USE

5001000 ML JAR

BOND HEROSUPER CONCENTRATED BOOSTER WITH ACTIVE INGREDIENTS FORA DEEP RECONSTRUCTION OF DAMAGED HAIR

FOR SALON USE ONLY

100 ML BOTTLE

Eg 5 ml BOND HERO + 30 ml MASK

16MIXING RATIO

Eg 10 ml BOND HERO + 60 ml YELLOW COLOuR

BLEACHING

COLOURING

SMOOTHING

Personalization AND Protection

INTENSE RECONSTRUCTION

COLOUR PROTECTION

NOURISHMENT

PERFECTLY SMOOTH HAIR WITH NO FRIZZ

16MIXING RATIO

IDEAL FOR COOL BLONDESBLEACHED WHITE OR

GREY HAIR

SILVER

hellipProvide the cool tonesthat your clients are looking for

Nature IS OUR SECRET laquodouble weaponraquo AGAINST BRASSY UNDERTONES

Accedilaiacute BerriesTHIS SUPERFOOD WITH AN INTENSE PURPLE COLORA COMPLEMENTARY COLOR OF YELLOW TONES ACTSMORE INTERNALLY ON THE CAUSES LEADING TO HAIRYELLOWING

Rose of JerichoUSED IN HOUSES TO FIGHT UNPLEASANT ODORS AND SMOKE

FOR HAIR IT CREATES AN EXTERNAL SHIELDTO PROTECT FROM YELLOWING CAUSED

BY DAILY POLLUTION

3 products FOR ICY RESULTS

SHAMPOOWHILE IT CLEANSES ITS VIOLET PIGMENTREMOVES THE YELLOWORANGE TONESRESTORING THE DESIRED COLOUR TO THE

HAIR USE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

CONDITIONERIT GIVES EXTREME SOFTNESS TO THE HAIR WHILEITS VIOLET PIGMENT REMOVES THE YELLOWORANGE TONES RESTORING THE DESIRED COLOURUSE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

PURE SILVER

ULTRA CONCENTRATED VIOLETASH PIGMENT THAT PERFECTLY NEUTRALIZESTHE MOST RESISTANT BRASSY TONES USE DURING SALON SERVICES FOR CUSTOMIZED RESULTS

LETrsquoS DISCOVERhellip

FOR SALON USE ONLY

100 ML BOTTLE

IMPROVE AND CUSTOMIZE CARE SERVICES

MIXING RATIO 110 1 ML PURE SILVER + 10 ML SHAMPOOCONDITIONERMASKS

gt

gtgtgtgt

INTENSENEUTRALIZATION

COLORPROTECTION

INTENSERECONSTRUCTION

NOURISHMENT

PERFECTLY SMOOTHHAIR WITH NO FRIZZ

PURESILVER

TONING CARE SERVICE

ENRICHED TECHNICAL SERVICES

MIXING RATIO8 ML PURE SILVER + 60 ML COLOUR

COLOURING

PURESILVER

TONING COLOR

SERVICE

MIXING RATIO 1106 ML PURE SILVER + 60 ML SMOOTHING MOUSSE

SMOOTHING

Pure Silver WIDENS SALON SERVICES

EASY LONG

VOGUEIT 2018

There is a dream called long hair

32 OF WOMEN

ARE CONSTANTLY HUNTING FOR PRODUCTS THAT STIMULATEGROWTH

MANY WOMEN HAVE THE FEELING

THAT THEIR HAIR STOPS

GROWING AT A CERTAIN POINT

HELPIt just wonrsquot grow

any more than thisrdquo

ldquo

FROM ALFAPARF GROUP RESEARCH

COMES A NEW INNOVATIVE LINE DEDICATED TO HELPING YOURCUSTOMERS

EASY LONG

Having the long hair of your dreams has never been easier

A natural secret THATCOMES FROM THE SEA

Tahitian SeaweedFROM THE POLYNESIAN SEA AN ACTIVE

INGREDIENT RICH IN MINERALS VITAMINS CAROTENOIDS PROTEINS

AND POLYUNSATURATED FATTY ACIDS

OUR TAHITIAN ALGAE IS CULTIVATED IN CLOSED PHOTOBIOREACTORS

- IN CONTROLLED AND STABLE CONDITIONS

- IN AN ENVIRONMENTALLY FRIENDLY WAY

MULTI-ACTION total success

Tested Results

UP TO 44MORE GROWTH

IN 4 WEEKS

From the folliclehellipTAHITIAN ALGAE STIMULATES

LOCALISED CELL MULTIPLICATION IN THE FOLLICLE REGION

PROMOTING FASTER HAIR GROWTH

hellipto the endsTHE ALGAE HELPSTO MAKE

YOUR HAIRMOREVIBRANT AND

DENSE WITH ASTRONGERAPPEARANCE

A VERY SMALL LINE FOR

very long hair

THE SIZES ALLOW UP TO 2 MONTHS OF TREATMENT

SHAMPOO

IT GENTLYCLEANSES

AND STARTS ACTING

ON THE FOLLICLE

500 ML BOTTLE

TONICIT ACTIVATES THE

FOLLICLE AND CREATES OPTIMAL CONDITIONS FOR

FASTER HAIR GROWTH

USE IT EVERY DAY FORMAXIMUM

EFFECTIVENESS125 ML BOTTLE

CONDITIONER

IT WORKS TO STRENGTHEN AND

NOURISH LENGTHS

AND ENDS FOR THE HAIR WELL-

BEING

500 ML BOTTLE

STAR

INTENSIVE SHINE SERUM LEAVE-IN SHINE INFUSION

INSTANT SHINE TO EVERY WOMENrsquoS HAIR

THE SECRETS OF

PEARL POWDER

Rich in vitamins minerals andamino acids this ancient extract

stimulates the formation of keratin helping to restore damaged areas

ARGAN OIL

A valuable plant extractthat smooths the surface

of the hair making itshiny and vibrant

ALOETRIX

An exclusive complexcontaining Aloe Vera

Wheat Germ and UV Filterfor soft and silky hair

STYLE

Hair that always looks good with style and energy

MATTE PASTE ndash SHINE WAX ndash GEL ndashSTRONG HAIRSPRAY ndash EXTRA STRONG HAIRSPRAY ndash CURL amp MOLD ACTIVATOR

STYLE

An incredibly complete formula

with an energy source directly from nature

Green CoffeeItrsquos a fantastic natural ally for our hairrsquos vitality thanks to its energizing andprotective properties Its oil rich in Omega 6 fatty acids and Vitamin Ehelps to protect the hair from dehydration preventing itsimpoverishment

AloetrixAn extraordinary complex containing

Aloe Vera and Wheat Proteins that helpsmake the hair soft and silky

COSMETICEFFECT OF HAIR

+135

HYDRATION

Enhanced

Average value measured after five treatments with Yellow Style products After rinsing hair combability is improved Instrumental test conducted on Yellow Style Curl amp Mold Activator

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 30: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

SMART EDUCATION

Available for download on the website

Step-by-step brochureA PRACTICAL TOOL TO GUIDE YOU DURING THE SERVICES Step-by-step video tutorial

SIMPLE AND CLEAR TO INTRODUCE THE TWO TREATMENT METHODS

AVAILABLE ON OUR YOUTUBE YELLOW PROFESSIONAL CHANNEL

CARE portfolio

NUTRITIVELISS

STAR

COLOR CARE

REPAIR SILVER

EASY LONG

LISS

LISS

Frizzrsquos enemyYour new best friendTHE NEW LINE YELLOW LISS IS DEDICATED

TO FRIZZY AND UNMANAGEABLE HAIRTHAT NEEDS EXTRA HELP TO ACHIEVE

PERFECT LONG-LASTING SMOOTHNESS EVEN IN EXTREME CONDITIONS

IDEAL FOR WAVYNATURALLY STRAIGHT

OR CHEMICALLY STRAIGHTENED HAIR

SHAMPOOITS FORMULA GENTLY CLEANSES

AND TAMES EVEN THE MOSTUNRULY HAIR

500 ML BOTTLE

MASKA CONCENTRATE OF ACTIVE INGREDIENTS WITH

SMOOTHING AND TAMING PROPERTIESWHICH VERY FRIZZY AND REBELLIOUS HAIR WILL NOT

BE ABLE TO RESIST TOITS DENSE TEXTURE EMBRACES AND DEEPLY

NOURISHES THE HAIR FIBER

500 ML JAR

MULTI-BENEFITTHE PRODUCT YOUR HAIR CAN NO LONGER DO WITHOUT

A LIGHTWEIGHT LEAVE-IN SERUM WHICH GIVES THE HAIR 10 BENEFITS IN A SINGLE PRODUCT THERMAL PROTECTION ANTI-FRIZZ ANTI-HUMIDITY DETANGLING ACTION UV PROTECTION TAMING EFFECT ANTI-STATIC EFFECT PREVENTS SPLIT ENDS HELPS TO SEAL

THE CUTICLE AND GIVES SHINE

150 ML BOTTLE

hellipFOR TRULY spectacular hair

CONDITIONERA VALUABLE TOOL TO TAME FRIZZY

AND REBELLIOUS HAIRITS DELICATE TEXTURE SOFTENS AND

SMOOTHENS THE SURFACE OF THE HAIRWITHOUT WEIGHING IT DOWN

SUITABLE FOR DAILY USE

500 ML BOTTLE

Perfectly smooth hair IN JUST A FEW SIMPLE STEPS

OUR recipe

Keratin-HTHIGH TECHNOLOGY KERATIN ENHANCED IN LABORATORYFOR THE SMART SIMULATION OF THE HAIRrsquoS NATURALKERATIN AND ABLE TO INTERCEPT THE MOST DAMAGEDAREAS AND REPAIR THEM FOR HAIR THAT APPEARS HEALTHYAND WITHOUT IMPERFECTIONS

Amaranth OilESPECIALLY RICH IN EMOLLIENTS PROTEINS MINERAL SALTS AND VITAMIN E THIS OIL BESIDES PROVIDING DEEP NOURISHMENT COATS THE HAIR IN A THIN BUT STRONGBARRIER THAT HINDERS THE PENETRATION OF HUMIDITY INSIDE THE HAIR STEM FOR LONG-LASTING PROTECTION

RESULT

hellipFOR complete control OF UNRULY HAIR

Say goodbye to frizzy

hair Drastic reductionin volume

FROM THE VERYFIRST TREATMENT

Perfectlymanageable

hair

UP TO

4 daysEVEN IN

CONDITIONS OF EXTREME HUMIDITY

(70-80) -42IN VOLUME AS COMPAREDTO A BASIC TREATMENT

WHEN USED REGULARLYIT CREATES

longer lastingsmoothness

and silkiness

FROM VERY FIRST USE THE YELLOW LISS TREATMENT (SHAMPOO+MASK+MULTI-BENEFIT) REDUCES FRIZZ BY 75 AS COMPARED TO USING AN ORDINARY SHAMPOO AFTER 4 DAYS THERE IS STILL 42 LESS FRIZZINSTRUMENTAL TESTS CONDUCTED AT 22-25degC WITH RELATIVE HUMIDITY (RH) OF 70-80 THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) AS COMPARED TO AN ORDINARY SHAMPOO VISIBLY REDUCES UNWANTED VOLUME TREATMENT AFTER TREATMENT THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) MAKES THE HAIR SMOOTHER AND EASIER TO MANAGE OVER TIME

COLOR CARE

COLOR CARE

Specially designed to enhanceand preserve intensity and vibrancy

of hair colour over time

Maximum performancewith only 3 products

LEAVE-IN SERUMExtraordinary ultra-light serum that seals cuticles and helps to prolong colour intensity and shine Protects hair from aggressive external agents such as heat sources and sunlight Contains UV filter Perfect for pre-styling on wet hair or as finishing on dry hair150ml bottle

SHAMPOOGently cleanses maintaining highlight intensity and shine day after day Eliminates alkaline residue from colour treatment and seals the cuticles500-1500 ml bottle

MASKRegenerates and intensely nourishes coloured hairHelps to prolong highlight intensity and keep hair shiny and soft500 - 1000 ml jar

An elixir of life at theheart of the formula

Goji BerriesOriginal from Tibet these

berries are consideredto be an elixir of life

Rich in vitamins sugarsminerals and proteinsthey help slow downoxidation to prolong

colour intensity

Colour still fresh

after month

Enhanced shine

+ 4 after just

one treatment

After 12 washes colour maintains over 85 of its intensity Average value calculated on results of instrumental test conducted on Yellow Color Permanent shades 5 and 8 with Yellow Color Care full treatmentInstrumental test conducted on Yellow Color Permanent shade 766 with Yellow Color Care full treatment compared to basic shampoo and conditioner treatment

Smart Education

Salon services

Available for download on the website

NUTRITIVE

NUTRITIVE

An explosionfor dry hair

MASKAN AMAZING BOMB EVEN FOR THE DRIEST HAIR

IN JUST A FEW MINUTES ITS RICH TEXTURE PROVIDES AN EXPLOSION OF NOURISHMENT

SOFTNESS AND SHINE

JAR 5001000 ML

SHAMPOOCLEANSES GENTLY NOURISHING

THE HAIR DAY AFTER DAY

BOTTLE 5001500 ML

LEAVE-IN CONDITIONERLIGHT LEAVE-IN CONDITIONER IDEAL FOR DETANGLING EVEN THE DRIEST HAIR FOR

LONG-LASTING MOISTURE

TUBE 250 ML

OILA PRECIOUS SERUM FULL OF NOURISHMENT AND SHINE

THAT CREATES A BARRIER ON THE HAIR PROTECTING

IT FROM HUMIDITY AND GIVING YOU EXTRAORDINARILY

NOURISHED AND SHINY HAIR

BOTTLE 125 ML

PRODUCT RANGE

Coconut OilAN OIL HIGHLY VALUED IN

BEAUTY TREATMENTS FOR ITS NOURISHING AND REGENERATING POWERS

THE PRESENCE OF EMOLLIENTSAND VITAMIN E MAKE IT PERFECT

FOR PROVIDING DEEP NOURISHMENTTO THE HAIR FIBER

Argan OilRENOWNED THE WORLD

OVER FOR ITS REVITALIZING PROPERTIES THIS OIL RICH IN OMEGA 3 OMEGA 6 AND VITAMIN E RESTORES THE HAIRrsquoS VITALITY

AND SILKINESS

A POWERFUL cocktail of nutrients

Incrediblysoft hair

+51AFTER JUST ONETREATMENT

+78ON DRY HAIR

+43ON WET HAIR

x 3

Visiblyimproved

brushability

Increasedshine

INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR COMPARING THE FULL YELLOW NUTRITIVE SERVICE WITH AN ORDINARY SHAMPOO INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR TREATED WITH YELLOW NUTRITIVE (SHAMPOO+MASK+LEAVE-IN CONDITIONER) COMPARED WITH UNTREATED HAIR COMPARED WITH HAIR NOT TREATED WITH YELLOW NUTRITIVE

REPAIR

The perfect energy boost for hair

REPAIR

REPAIR

YELLOWrsquoS NEW LINE FOR DAMAGED AND VERY DAMAGED HAIR IS PERFECT FOR

IN DEPTH REPAIR

PROTECTION DURING TECHNICAL SERVICES

PERSONALIZED CARE TREATMENTS

12

3

ENERGY DIRECTLY FROM nature

THANKS TO THEIR LOW MOLECULAR WEIGHT THEY PENETRATE DEEP INTO THE LAYERS OF THE HAIR FIBER AND INTERACT WITH THE KERATIN IN YOUR HAIR TO CREATE NEW BONDS

WITH FATTY ACIDS THAT WORK ON THE LIPID STRUCTURE TO PROVIDE NUTRITION

AND SEAL THE CUTICLE

Cocoa Butter

Almond Proteins

THIS HIGH-PERFORMING COMBINATION PROVIDES STRENGTH VITALITY AND PROTECTION TO YOUR HAIR

Internal restructuring

External repair

PRODUCT RANGE

86 STRONGER HAIR AFTER THE FIRST TREATMENT

SHAMPOO THE FIRST STEP TOWARDS HAVING

STRONG AND FLEXIBLE HAIRAS IT CLEANSES GENTLY IT GIVES YOUR

HAIR A HEALTHY AND VITAL LOOK

FOR SALON AND AT HOME USE

5001500 ML BOTTLE

ADAPTS TO BOTH ALKALINE AND ACIDIC ENVIRONMENTS

TO PROTECT YOUR HAIR DURING TECHNICAL SERVICES AND FOR

PERSONALIZED CARE TREATMENTS

HERE IS HOW

CONDITIONERVERSATILE PLIABLE TEXTURE CREAM WITH

MULTIUSE BENEFITS USE IT AS A RINSE PERFECT FOR THIN HAIR THAT NEEDS REPAIR

WITHOUT BEING WEIGHED DOWN USE IT AS A LEAVE-IN EXCELLENT FOR NORMAL ANDOR

THICK HAIR THAT NEEDS REPAIR OVER 24 HOURS

FOR SALON AND AT HOME USE

500 ML BOTTLE

MASKSUBSTANTIAL FORMULA FOR IN DEPTH REPAIR FROM INSIDE OUT REPAIRS THE FIBRE AND SEALS THE CUTICLE YOUR HAIR LOOKS VITAL EASIER TO UNTANGLE AND LUMINOUS

FOR SALON AND AT HOME USE

5001000 ML JAR

BOND HEROSUPER CONCENTRATED BOOSTER WITH ACTIVE INGREDIENTS FORA DEEP RECONSTRUCTION OF DAMAGED HAIR

FOR SALON USE ONLY

100 ML BOTTLE

Eg 5 ml BOND HERO + 30 ml MASK

16MIXING RATIO

Eg 10 ml BOND HERO + 60 ml YELLOW COLOuR

BLEACHING

COLOURING

SMOOTHING

Personalization AND Protection

INTENSE RECONSTRUCTION

COLOUR PROTECTION

NOURISHMENT

PERFECTLY SMOOTH HAIR WITH NO FRIZZ

16MIXING RATIO

IDEAL FOR COOL BLONDESBLEACHED WHITE OR

GREY HAIR

SILVER

hellipProvide the cool tonesthat your clients are looking for

Nature IS OUR SECRET laquodouble weaponraquo AGAINST BRASSY UNDERTONES

Accedilaiacute BerriesTHIS SUPERFOOD WITH AN INTENSE PURPLE COLORA COMPLEMENTARY COLOR OF YELLOW TONES ACTSMORE INTERNALLY ON THE CAUSES LEADING TO HAIRYELLOWING

Rose of JerichoUSED IN HOUSES TO FIGHT UNPLEASANT ODORS AND SMOKE

FOR HAIR IT CREATES AN EXTERNAL SHIELDTO PROTECT FROM YELLOWING CAUSED

BY DAILY POLLUTION

3 products FOR ICY RESULTS

SHAMPOOWHILE IT CLEANSES ITS VIOLET PIGMENTREMOVES THE YELLOWORANGE TONESRESTORING THE DESIRED COLOUR TO THE

HAIR USE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

CONDITIONERIT GIVES EXTREME SOFTNESS TO THE HAIR WHILEITS VIOLET PIGMENT REMOVES THE YELLOWORANGE TONES RESTORING THE DESIRED COLOURUSE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

PURE SILVER

ULTRA CONCENTRATED VIOLETASH PIGMENT THAT PERFECTLY NEUTRALIZESTHE MOST RESISTANT BRASSY TONES USE DURING SALON SERVICES FOR CUSTOMIZED RESULTS

LETrsquoS DISCOVERhellip

FOR SALON USE ONLY

100 ML BOTTLE

IMPROVE AND CUSTOMIZE CARE SERVICES

MIXING RATIO 110 1 ML PURE SILVER + 10 ML SHAMPOOCONDITIONERMASKS

gt

gtgtgtgt

INTENSENEUTRALIZATION

COLORPROTECTION

INTENSERECONSTRUCTION

NOURISHMENT

PERFECTLY SMOOTHHAIR WITH NO FRIZZ

PURESILVER

TONING CARE SERVICE

ENRICHED TECHNICAL SERVICES

MIXING RATIO8 ML PURE SILVER + 60 ML COLOUR

COLOURING

PURESILVER

TONING COLOR

SERVICE

MIXING RATIO 1106 ML PURE SILVER + 60 ML SMOOTHING MOUSSE

SMOOTHING

Pure Silver WIDENS SALON SERVICES

EASY LONG

VOGUEIT 2018

There is a dream called long hair

32 OF WOMEN

ARE CONSTANTLY HUNTING FOR PRODUCTS THAT STIMULATEGROWTH

MANY WOMEN HAVE THE FEELING

THAT THEIR HAIR STOPS

GROWING AT A CERTAIN POINT

HELPIt just wonrsquot grow

any more than thisrdquo

ldquo

FROM ALFAPARF GROUP RESEARCH

COMES A NEW INNOVATIVE LINE DEDICATED TO HELPING YOURCUSTOMERS

EASY LONG

Having the long hair of your dreams has never been easier

A natural secret THATCOMES FROM THE SEA

Tahitian SeaweedFROM THE POLYNESIAN SEA AN ACTIVE

INGREDIENT RICH IN MINERALS VITAMINS CAROTENOIDS PROTEINS

AND POLYUNSATURATED FATTY ACIDS

OUR TAHITIAN ALGAE IS CULTIVATED IN CLOSED PHOTOBIOREACTORS

- IN CONTROLLED AND STABLE CONDITIONS

- IN AN ENVIRONMENTALLY FRIENDLY WAY

MULTI-ACTION total success

Tested Results

UP TO 44MORE GROWTH

IN 4 WEEKS

From the folliclehellipTAHITIAN ALGAE STIMULATES

LOCALISED CELL MULTIPLICATION IN THE FOLLICLE REGION

PROMOTING FASTER HAIR GROWTH

hellipto the endsTHE ALGAE HELPSTO MAKE

YOUR HAIRMOREVIBRANT AND

DENSE WITH ASTRONGERAPPEARANCE

A VERY SMALL LINE FOR

very long hair

THE SIZES ALLOW UP TO 2 MONTHS OF TREATMENT

SHAMPOO

IT GENTLYCLEANSES

AND STARTS ACTING

ON THE FOLLICLE

500 ML BOTTLE

TONICIT ACTIVATES THE

FOLLICLE AND CREATES OPTIMAL CONDITIONS FOR

FASTER HAIR GROWTH

USE IT EVERY DAY FORMAXIMUM

EFFECTIVENESS125 ML BOTTLE

CONDITIONER

IT WORKS TO STRENGTHEN AND

NOURISH LENGTHS

AND ENDS FOR THE HAIR WELL-

BEING

500 ML BOTTLE

STAR

INTENSIVE SHINE SERUM LEAVE-IN SHINE INFUSION

INSTANT SHINE TO EVERY WOMENrsquoS HAIR

THE SECRETS OF

PEARL POWDER

Rich in vitamins minerals andamino acids this ancient extract

stimulates the formation of keratin helping to restore damaged areas

ARGAN OIL

A valuable plant extractthat smooths the surface

of the hair making itshiny and vibrant

ALOETRIX

An exclusive complexcontaining Aloe Vera

Wheat Germ and UV Filterfor soft and silky hair

STYLE

Hair that always looks good with style and energy

MATTE PASTE ndash SHINE WAX ndash GEL ndashSTRONG HAIRSPRAY ndash EXTRA STRONG HAIRSPRAY ndash CURL amp MOLD ACTIVATOR

STYLE

An incredibly complete formula

with an energy source directly from nature

Green CoffeeItrsquos a fantastic natural ally for our hairrsquos vitality thanks to its energizing andprotective properties Its oil rich in Omega 6 fatty acids and Vitamin Ehelps to protect the hair from dehydration preventing itsimpoverishment

AloetrixAn extraordinary complex containing

Aloe Vera and Wheat Proteins that helpsmake the hair soft and silky

COSMETICEFFECT OF HAIR

+135

HYDRATION

Enhanced

Average value measured after five treatments with Yellow Style products After rinsing hair combability is improved Instrumental test conducted on Yellow Style Curl amp Mold Activator

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 31: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

CARE portfolio

NUTRITIVELISS

STAR

COLOR CARE

REPAIR SILVER

EASY LONG

LISS

LISS

Frizzrsquos enemyYour new best friendTHE NEW LINE YELLOW LISS IS DEDICATED

TO FRIZZY AND UNMANAGEABLE HAIRTHAT NEEDS EXTRA HELP TO ACHIEVE

PERFECT LONG-LASTING SMOOTHNESS EVEN IN EXTREME CONDITIONS

IDEAL FOR WAVYNATURALLY STRAIGHT

OR CHEMICALLY STRAIGHTENED HAIR

SHAMPOOITS FORMULA GENTLY CLEANSES

AND TAMES EVEN THE MOSTUNRULY HAIR

500 ML BOTTLE

MASKA CONCENTRATE OF ACTIVE INGREDIENTS WITH

SMOOTHING AND TAMING PROPERTIESWHICH VERY FRIZZY AND REBELLIOUS HAIR WILL NOT

BE ABLE TO RESIST TOITS DENSE TEXTURE EMBRACES AND DEEPLY

NOURISHES THE HAIR FIBER

500 ML JAR

MULTI-BENEFITTHE PRODUCT YOUR HAIR CAN NO LONGER DO WITHOUT

A LIGHTWEIGHT LEAVE-IN SERUM WHICH GIVES THE HAIR 10 BENEFITS IN A SINGLE PRODUCT THERMAL PROTECTION ANTI-FRIZZ ANTI-HUMIDITY DETANGLING ACTION UV PROTECTION TAMING EFFECT ANTI-STATIC EFFECT PREVENTS SPLIT ENDS HELPS TO SEAL

THE CUTICLE AND GIVES SHINE

150 ML BOTTLE

hellipFOR TRULY spectacular hair

CONDITIONERA VALUABLE TOOL TO TAME FRIZZY

AND REBELLIOUS HAIRITS DELICATE TEXTURE SOFTENS AND

SMOOTHENS THE SURFACE OF THE HAIRWITHOUT WEIGHING IT DOWN

SUITABLE FOR DAILY USE

500 ML BOTTLE

Perfectly smooth hair IN JUST A FEW SIMPLE STEPS

OUR recipe

Keratin-HTHIGH TECHNOLOGY KERATIN ENHANCED IN LABORATORYFOR THE SMART SIMULATION OF THE HAIRrsquoS NATURALKERATIN AND ABLE TO INTERCEPT THE MOST DAMAGEDAREAS AND REPAIR THEM FOR HAIR THAT APPEARS HEALTHYAND WITHOUT IMPERFECTIONS

Amaranth OilESPECIALLY RICH IN EMOLLIENTS PROTEINS MINERAL SALTS AND VITAMIN E THIS OIL BESIDES PROVIDING DEEP NOURISHMENT COATS THE HAIR IN A THIN BUT STRONGBARRIER THAT HINDERS THE PENETRATION OF HUMIDITY INSIDE THE HAIR STEM FOR LONG-LASTING PROTECTION

RESULT

hellipFOR complete control OF UNRULY HAIR

Say goodbye to frizzy

hair Drastic reductionin volume

FROM THE VERYFIRST TREATMENT

Perfectlymanageable

hair

UP TO

4 daysEVEN IN

CONDITIONS OF EXTREME HUMIDITY

(70-80) -42IN VOLUME AS COMPAREDTO A BASIC TREATMENT

WHEN USED REGULARLYIT CREATES

longer lastingsmoothness

and silkiness

FROM VERY FIRST USE THE YELLOW LISS TREATMENT (SHAMPOO+MASK+MULTI-BENEFIT) REDUCES FRIZZ BY 75 AS COMPARED TO USING AN ORDINARY SHAMPOO AFTER 4 DAYS THERE IS STILL 42 LESS FRIZZINSTRUMENTAL TESTS CONDUCTED AT 22-25degC WITH RELATIVE HUMIDITY (RH) OF 70-80 THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) AS COMPARED TO AN ORDINARY SHAMPOO VISIBLY REDUCES UNWANTED VOLUME TREATMENT AFTER TREATMENT THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) MAKES THE HAIR SMOOTHER AND EASIER TO MANAGE OVER TIME

COLOR CARE

COLOR CARE

Specially designed to enhanceand preserve intensity and vibrancy

of hair colour over time

Maximum performancewith only 3 products

LEAVE-IN SERUMExtraordinary ultra-light serum that seals cuticles and helps to prolong colour intensity and shine Protects hair from aggressive external agents such as heat sources and sunlight Contains UV filter Perfect for pre-styling on wet hair or as finishing on dry hair150ml bottle

SHAMPOOGently cleanses maintaining highlight intensity and shine day after day Eliminates alkaline residue from colour treatment and seals the cuticles500-1500 ml bottle

MASKRegenerates and intensely nourishes coloured hairHelps to prolong highlight intensity and keep hair shiny and soft500 - 1000 ml jar

An elixir of life at theheart of the formula

Goji BerriesOriginal from Tibet these

berries are consideredto be an elixir of life

Rich in vitamins sugarsminerals and proteinsthey help slow downoxidation to prolong

colour intensity

Colour still fresh

after month

Enhanced shine

+ 4 after just

one treatment

After 12 washes colour maintains over 85 of its intensity Average value calculated on results of instrumental test conducted on Yellow Color Permanent shades 5 and 8 with Yellow Color Care full treatmentInstrumental test conducted on Yellow Color Permanent shade 766 with Yellow Color Care full treatment compared to basic shampoo and conditioner treatment

Smart Education

Salon services

Available for download on the website

NUTRITIVE

NUTRITIVE

An explosionfor dry hair

MASKAN AMAZING BOMB EVEN FOR THE DRIEST HAIR

IN JUST A FEW MINUTES ITS RICH TEXTURE PROVIDES AN EXPLOSION OF NOURISHMENT

SOFTNESS AND SHINE

JAR 5001000 ML

SHAMPOOCLEANSES GENTLY NOURISHING

THE HAIR DAY AFTER DAY

BOTTLE 5001500 ML

LEAVE-IN CONDITIONERLIGHT LEAVE-IN CONDITIONER IDEAL FOR DETANGLING EVEN THE DRIEST HAIR FOR

LONG-LASTING MOISTURE

TUBE 250 ML

OILA PRECIOUS SERUM FULL OF NOURISHMENT AND SHINE

THAT CREATES A BARRIER ON THE HAIR PROTECTING

IT FROM HUMIDITY AND GIVING YOU EXTRAORDINARILY

NOURISHED AND SHINY HAIR

BOTTLE 125 ML

PRODUCT RANGE

Coconut OilAN OIL HIGHLY VALUED IN

BEAUTY TREATMENTS FOR ITS NOURISHING AND REGENERATING POWERS

THE PRESENCE OF EMOLLIENTSAND VITAMIN E MAKE IT PERFECT

FOR PROVIDING DEEP NOURISHMENTTO THE HAIR FIBER

Argan OilRENOWNED THE WORLD

OVER FOR ITS REVITALIZING PROPERTIES THIS OIL RICH IN OMEGA 3 OMEGA 6 AND VITAMIN E RESTORES THE HAIRrsquoS VITALITY

AND SILKINESS

A POWERFUL cocktail of nutrients

Incrediblysoft hair

+51AFTER JUST ONETREATMENT

+78ON DRY HAIR

+43ON WET HAIR

x 3

Visiblyimproved

brushability

Increasedshine

INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR COMPARING THE FULL YELLOW NUTRITIVE SERVICE WITH AN ORDINARY SHAMPOO INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR TREATED WITH YELLOW NUTRITIVE (SHAMPOO+MASK+LEAVE-IN CONDITIONER) COMPARED WITH UNTREATED HAIR COMPARED WITH HAIR NOT TREATED WITH YELLOW NUTRITIVE

REPAIR

The perfect energy boost for hair

REPAIR

REPAIR

YELLOWrsquoS NEW LINE FOR DAMAGED AND VERY DAMAGED HAIR IS PERFECT FOR

IN DEPTH REPAIR

PROTECTION DURING TECHNICAL SERVICES

PERSONALIZED CARE TREATMENTS

12

3

ENERGY DIRECTLY FROM nature

THANKS TO THEIR LOW MOLECULAR WEIGHT THEY PENETRATE DEEP INTO THE LAYERS OF THE HAIR FIBER AND INTERACT WITH THE KERATIN IN YOUR HAIR TO CREATE NEW BONDS

WITH FATTY ACIDS THAT WORK ON THE LIPID STRUCTURE TO PROVIDE NUTRITION

AND SEAL THE CUTICLE

Cocoa Butter

Almond Proteins

THIS HIGH-PERFORMING COMBINATION PROVIDES STRENGTH VITALITY AND PROTECTION TO YOUR HAIR

Internal restructuring

External repair

PRODUCT RANGE

86 STRONGER HAIR AFTER THE FIRST TREATMENT

SHAMPOO THE FIRST STEP TOWARDS HAVING

STRONG AND FLEXIBLE HAIRAS IT CLEANSES GENTLY IT GIVES YOUR

HAIR A HEALTHY AND VITAL LOOK

FOR SALON AND AT HOME USE

5001500 ML BOTTLE

ADAPTS TO BOTH ALKALINE AND ACIDIC ENVIRONMENTS

TO PROTECT YOUR HAIR DURING TECHNICAL SERVICES AND FOR

PERSONALIZED CARE TREATMENTS

HERE IS HOW

CONDITIONERVERSATILE PLIABLE TEXTURE CREAM WITH

MULTIUSE BENEFITS USE IT AS A RINSE PERFECT FOR THIN HAIR THAT NEEDS REPAIR

WITHOUT BEING WEIGHED DOWN USE IT AS A LEAVE-IN EXCELLENT FOR NORMAL ANDOR

THICK HAIR THAT NEEDS REPAIR OVER 24 HOURS

FOR SALON AND AT HOME USE

500 ML BOTTLE

MASKSUBSTANTIAL FORMULA FOR IN DEPTH REPAIR FROM INSIDE OUT REPAIRS THE FIBRE AND SEALS THE CUTICLE YOUR HAIR LOOKS VITAL EASIER TO UNTANGLE AND LUMINOUS

FOR SALON AND AT HOME USE

5001000 ML JAR

BOND HEROSUPER CONCENTRATED BOOSTER WITH ACTIVE INGREDIENTS FORA DEEP RECONSTRUCTION OF DAMAGED HAIR

FOR SALON USE ONLY

100 ML BOTTLE

Eg 5 ml BOND HERO + 30 ml MASK

16MIXING RATIO

Eg 10 ml BOND HERO + 60 ml YELLOW COLOuR

BLEACHING

COLOURING

SMOOTHING

Personalization AND Protection

INTENSE RECONSTRUCTION

COLOUR PROTECTION

NOURISHMENT

PERFECTLY SMOOTH HAIR WITH NO FRIZZ

16MIXING RATIO

IDEAL FOR COOL BLONDESBLEACHED WHITE OR

GREY HAIR

SILVER

hellipProvide the cool tonesthat your clients are looking for

Nature IS OUR SECRET laquodouble weaponraquo AGAINST BRASSY UNDERTONES

Accedilaiacute BerriesTHIS SUPERFOOD WITH AN INTENSE PURPLE COLORA COMPLEMENTARY COLOR OF YELLOW TONES ACTSMORE INTERNALLY ON THE CAUSES LEADING TO HAIRYELLOWING

Rose of JerichoUSED IN HOUSES TO FIGHT UNPLEASANT ODORS AND SMOKE

FOR HAIR IT CREATES AN EXTERNAL SHIELDTO PROTECT FROM YELLOWING CAUSED

BY DAILY POLLUTION

3 products FOR ICY RESULTS

SHAMPOOWHILE IT CLEANSES ITS VIOLET PIGMENTREMOVES THE YELLOWORANGE TONESRESTORING THE DESIRED COLOUR TO THE

HAIR USE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

CONDITIONERIT GIVES EXTREME SOFTNESS TO THE HAIR WHILEITS VIOLET PIGMENT REMOVES THE YELLOWORANGE TONES RESTORING THE DESIRED COLOURUSE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

PURE SILVER

ULTRA CONCENTRATED VIOLETASH PIGMENT THAT PERFECTLY NEUTRALIZESTHE MOST RESISTANT BRASSY TONES USE DURING SALON SERVICES FOR CUSTOMIZED RESULTS

LETrsquoS DISCOVERhellip

FOR SALON USE ONLY

100 ML BOTTLE

IMPROVE AND CUSTOMIZE CARE SERVICES

MIXING RATIO 110 1 ML PURE SILVER + 10 ML SHAMPOOCONDITIONERMASKS

gt

gtgtgtgt

INTENSENEUTRALIZATION

COLORPROTECTION

INTENSERECONSTRUCTION

NOURISHMENT

PERFECTLY SMOOTHHAIR WITH NO FRIZZ

PURESILVER

TONING CARE SERVICE

ENRICHED TECHNICAL SERVICES

MIXING RATIO8 ML PURE SILVER + 60 ML COLOUR

COLOURING

PURESILVER

TONING COLOR

SERVICE

MIXING RATIO 1106 ML PURE SILVER + 60 ML SMOOTHING MOUSSE

SMOOTHING

Pure Silver WIDENS SALON SERVICES

EASY LONG

VOGUEIT 2018

There is a dream called long hair

32 OF WOMEN

ARE CONSTANTLY HUNTING FOR PRODUCTS THAT STIMULATEGROWTH

MANY WOMEN HAVE THE FEELING

THAT THEIR HAIR STOPS

GROWING AT A CERTAIN POINT

HELPIt just wonrsquot grow

any more than thisrdquo

ldquo

FROM ALFAPARF GROUP RESEARCH

COMES A NEW INNOVATIVE LINE DEDICATED TO HELPING YOURCUSTOMERS

EASY LONG

Having the long hair of your dreams has never been easier

A natural secret THATCOMES FROM THE SEA

Tahitian SeaweedFROM THE POLYNESIAN SEA AN ACTIVE

INGREDIENT RICH IN MINERALS VITAMINS CAROTENOIDS PROTEINS

AND POLYUNSATURATED FATTY ACIDS

OUR TAHITIAN ALGAE IS CULTIVATED IN CLOSED PHOTOBIOREACTORS

- IN CONTROLLED AND STABLE CONDITIONS

- IN AN ENVIRONMENTALLY FRIENDLY WAY

MULTI-ACTION total success

Tested Results

UP TO 44MORE GROWTH

IN 4 WEEKS

From the folliclehellipTAHITIAN ALGAE STIMULATES

LOCALISED CELL MULTIPLICATION IN THE FOLLICLE REGION

PROMOTING FASTER HAIR GROWTH

hellipto the endsTHE ALGAE HELPSTO MAKE

YOUR HAIRMOREVIBRANT AND

DENSE WITH ASTRONGERAPPEARANCE

A VERY SMALL LINE FOR

very long hair

THE SIZES ALLOW UP TO 2 MONTHS OF TREATMENT

SHAMPOO

IT GENTLYCLEANSES

AND STARTS ACTING

ON THE FOLLICLE

500 ML BOTTLE

TONICIT ACTIVATES THE

FOLLICLE AND CREATES OPTIMAL CONDITIONS FOR

FASTER HAIR GROWTH

USE IT EVERY DAY FORMAXIMUM

EFFECTIVENESS125 ML BOTTLE

CONDITIONER

IT WORKS TO STRENGTHEN AND

NOURISH LENGTHS

AND ENDS FOR THE HAIR WELL-

BEING

500 ML BOTTLE

STAR

INTENSIVE SHINE SERUM LEAVE-IN SHINE INFUSION

INSTANT SHINE TO EVERY WOMENrsquoS HAIR

THE SECRETS OF

PEARL POWDER

Rich in vitamins minerals andamino acids this ancient extract

stimulates the formation of keratin helping to restore damaged areas

ARGAN OIL

A valuable plant extractthat smooths the surface

of the hair making itshiny and vibrant

ALOETRIX

An exclusive complexcontaining Aloe Vera

Wheat Germ and UV Filterfor soft and silky hair

STYLE

Hair that always looks good with style and energy

MATTE PASTE ndash SHINE WAX ndash GEL ndashSTRONG HAIRSPRAY ndash EXTRA STRONG HAIRSPRAY ndash CURL amp MOLD ACTIVATOR

STYLE

An incredibly complete formula

with an energy source directly from nature

Green CoffeeItrsquos a fantastic natural ally for our hairrsquos vitality thanks to its energizing andprotective properties Its oil rich in Omega 6 fatty acids and Vitamin Ehelps to protect the hair from dehydration preventing itsimpoverishment

AloetrixAn extraordinary complex containing

Aloe Vera and Wheat Proteins that helpsmake the hair soft and silky

COSMETICEFFECT OF HAIR

+135

HYDRATION

Enhanced

Average value measured after five treatments with Yellow Style products After rinsing hair combability is improved Instrumental test conducted on Yellow Style Curl amp Mold Activator

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 32: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

LISS

LISS

Frizzrsquos enemyYour new best friendTHE NEW LINE YELLOW LISS IS DEDICATED

TO FRIZZY AND UNMANAGEABLE HAIRTHAT NEEDS EXTRA HELP TO ACHIEVE

PERFECT LONG-LASTING SMOOTHNESS EVEN IN EXTREME CONDITIONS

IDEAL FOR WAVYNATURALLY STRAIGHT

OR CHEMICALLY STRAIGHTENED HAIR

SHAMPOOITS FORMULA GENTLY CLEANSES

AND TAMES EVEN THE MOSTUNRULY HAIR

500 ML BOTTLE

MASKA CONCENTRATE OF ACTIVE INGREDIENTS WITH

SMOOTHING AND TAMING PROPERTIESWHICH VERY FRIZZY AND REBELLIOUS HAIR WILL NOT

BE ABLE TO RESIST TOITS DENSE TEXTURE EMBRACES AND DEEPLY

NOURISHES THE HAIR FIBER

500 ML JAR

MULTI-BENEFITTHE PRODUCT YOUR HAIR CAN NO LONGER DO WITHOUT

A LIGHTWEIGHT LEAVE-IN SERUM WHICH GIVES THE HAIR 10 BENEFITS IN A SINGLE PRODUCT THERMAL PROTECTION ANTI-FRIZZ ANTI-HUMIDITY DETANGLING ACTION UV PROTECTION TAMING EFFECT ANTI-STATIC EFFECT PREVENTS SPLIT ENDS HELPS TO SEAL

THE CUTICLE AND GIVES SHINE

150 ML BOTTLE

hellipFOR TRULY spectacular hair

CONDITIONERA VALUABLE TOOL TO TAME FRIZZY

AND REBELLIOUS HAIRITS DELICATE TEXTURE SOFTENS AND

SMOOTHENS THE SURFACE OF THE HAIRWITHOUT WEIGHING IT DOWN

SUITABLE FOR DAILY USE

500 ML BOTTLE

Perfectly smooth hair IN JUST A FEW SIMPLE STEPS

OUR recipe

Keratin-HTHIGH TECHNOLOGY KERATIN ENHANCED IN LABORATORYFOR THE SMART SIMULATION OF THE HAIRrsquoS NATURALKERATIN AND ABLE TO INTERCEPT THE MOST DAMAGEDAREAS AND REPAIR THEM FOR HAIR THAT APPEARS HEALTHYAND WITHOUT IMPERFECTIONS

Amaranth OilESPECIALLY RICH IN EMOLLIENTS PROTEINS MINERAL SALTS AND VITAMIN E THIS OIL BESIDES PROVIDING DEEP NOURISHMENT COATS THE HAIR IN A THIN BUT STRONGBARRIER THAT HINDERS THE PENETRATION OF HUMIDITY INSIDE THE HAIR STEM FOR LONG-LASTING PROTECTION

RESULT

hellipFOR complete control OF UNRULY HAIR

Say goodbye to frizzy

hair Drastic reductionin volume

FROM THE VERYFIRST TREATMENT

Perfectlymanageable

hair

UP TO

4 daysEVEN IN

CONDITIONS OF EXTREME HUMIDITY

(70-80) -42IN VOLUME AS COMPAREDTO A BASIC TREATMENT

WHEN USED REGULARLYIT CREATES

longer lastingsmoothness

and silkiness

FROM VERY FIRST USE THE YELLOW LISS TREATMENT (SHAMPOO+MASK+MULTI-BENEFIT) REDUCES FRIZZ BY 75 AS COMPARED TO USING AN ORDINARY SHAMPOO AFTER 4 DAYS THERE IS STILL 42 LESS FRIZZINSTRUMENTAL TESTS CONDUCTED AT 22-25degC WITH RELATIVE HUMIDITY (RH) OF 70-80 THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) AS COMPARED TO AN ORDINARY SHAMPOO VISIBLY REDUCES UNWANTED VOLUME TREATMENT AFTER TREATMENT THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) MAKES THE HAIR SMOOTHER AND EASIER TO MANAGE OVER TIME

COLOR CARE

COLOR CARE

Specially designed to enhanceand preserve intensity and vibrancy

of hair colour over time

Maximum performancewith only 3 products

LEAVE-IN SERUMExtraordinary ultra-light serum that seals cuticles and helps to prolong colour intensity and shine Protects hair from aggressive external agents such as heat sources and sunlight Contains UV filter Perfect for pre-styling on wet hair or as finishing on dry hair150ml bottle

SHAMPOOGently cleanses maintaining highlight intensity and shine day after day Eliminates alkaline residue from colour treatment and seals the cuticles500-1500 ml bottle

MASKRegenerates and intensely nourishes coloured hairHelps to prolong highlight intensity and keep hair shiny and soft500 - 1000 ml jar

An elixir of life at theheart of the formula

Goji BerriesOriginal from Tibet these

berries are consideredto be an elixir of life

Rich in vitamins sugarsminerals and proteinsthey help slow downoxidation to prolong

colour intensity

Colour still fresh

after month

Enhanced shine

+ 4 after just

one treatment

After 12 washes colour maintains over 85 of its intensity Average value calculated on results of instrumental test conducted on Yellow Color Permanent shades 5 and 8 with Yellow Color Care full treatmentInstrumental test conducted on Yellow Color Permanent shade 766 with Yellow Color Care full treatment compared to basic shampoo and conditioner treatment

Smart Education

Salon services

Available for download on the website

NUTRITIVE

NUTRITIVE

An explosionfor dry hair

MASKAN AMAZING BOMB EVEN FOR THE DRIEST HAIR

IN JUST A FEW MINUTES ITS RICH TEXTURE PROVIDES AN EXPLOSION OF NOURISHMENT

SOFTNESS AND SHINE

JAR 5001000 ML

SHAMPOOCLEANSES GENTLY NOURISHING

THE HAIR DAY AFTER DAY

BOTTLE 5001500 ML

LEAVE-IN CONDITIONERLIGHT LEAVE-IN CONDITIONER IDEAL FOR DETANGLING EVEN THE DRIEST HAIR FOR

LONG-LASTING MOISTURE

TUBE 250 ML

OILA PRECIOUS SERUM FULL OF NOURISHMENT AND SHINE

THAT CREATES A BARRIER ON THE HAIR PROTECTING

IT FROM HUMIDITY AND GIVING YOU EXTRAORDINARILY

NOURISHED AND SHINY HAIR

BOTTLE 125 ML

PRODUCT RANGE

Coconut OilAN OIL HIGHLY VALUED IN

BEAUTY TREATMENTS FOR ITS NOURISHING AND REGENERATING POWERS

THE PRESENCE OF EMOLLIENTSAND VITAMIN E MAKE IT PERFECT

FOR PROVIDING DEEP NOURISHMENTTO THE HAIR FIBER

Argan OilRENOWNED THE WORLD

OVER FOR ITS REVITALIZING PROPERTIES THIS OIL RICH IN OMEGA 3 OMEGA 6 AND VITAMIN E RESTORES THE HAIRrsquoS VITALITY

AND SILKINESS

A POWERFUL cocktail of nutrients

Incrediblysoft hair

+51AFTER JUST ONETREATMENT

+78ON DRY HAIR

+43ON WET HAIR

x 3

Visiblyimproved

brushability

Increasedshine

INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR COMPARING THE FULL YELLOW NUTRITIVE SERVICE WITH AN ORDINARY SHAMPOO INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR TREATED WITH YELLOW NUTRITIVE (SHAMPOO+MASK+LEAVE-IN CONDITIONER) COMPARED WITH UNTREATED HAIR COMPARED WITH HAIR NOT TREATED WITH YELLOW NUTRITIVE

REPAIR

The perfect energy boost for hair

REPAIR

REPAIR

YELLOWrsquoS NEW LINE FOR DAMAGED AND VERY DAMAGED HAIR IS PERFECT FOR

IN DEPTH REPAIR

PROTECTION DURING TECHNICAL SERVICES

PERSONALIZED CARE TREATMENTS

12

3

ENERGY DIRECTLY FROM nature

THANKS TO THEIR LOW MOLECULAR WEIGHT THEY PENETRATE DEEP INTO THE LAYERS OF THE HAIR FIBER AND INTERACT WITH THE KERATIN IN YOUR HAIR TO CREATE NEW BONDS

WITH FATTY ACIDS THAT WORK ON THE LIPID STRUCTURE TO PROVIDE NUTRITION

AND SEAL THE CUTICLE

Cocoa Butter

Almond Proteins

THIS HIGH-PERFORMING COMBINATION PROVIDES STRENGTH VITALITY AND PROTECTION TO YOUR HAIR

Internal restructuring

External repair

PRODUCT RANGE

86 STRONGER HAIR AFTER THE FIRST TREATMENT

SHAMPOO THE FIRST STEP TOWARDS HAVING

STRONG AND FLEXIBLE HAIRAS IT CLEANSES GENTLY IT GIVES YOUR

HAIR A HEALTHY AND VITAL LOOK

FOR SALON AND AT HOME USE

5001500 ML BOTTLE

ADAPTS TO BOTH ALKALINE AND ACIDIC ENVIRONMENTS

TO PROTECT YOUR HAIR DURING TECHNICAL SERVICES AND FOR

PERSONALIZED CARE TREATMENTS

HERE IS HOW

CONDITIONERVERSATILE PLIABLE TEXTURE CREAM WITH

MULTIUSE BENEFITS USE IT AS A RINSE PERFECT FOR THIN HAIR THAT NEEDS REPAIR

WITHOUT BEING WEIGHED DOWN USE IT AS A LEAVE-IN EXCELLENT FOR NORMAL ANDOR

THICK HAIR THAT NEEDS REPAIR OVER 24 HOURS

FOR SALON AND AT HOME USE

500 ML BOTTLE

MASKSUBSTANTIAL FORMULA FOR IN DEPTH REPAIR FROM INSIDE OUT REPAIRS THE FIBRE AND SEALS THE CUTICLE YOUR HAIR LOOKS VITAL EASIER TO UNTANGLE AND LUMINOUS

FOR SALON AND AT HOME USE

5001000 ML JAR

BOND HEROSUPER CONCENTRATED BOOSTER WITH ACTIVE INGREDIENTS FORA DEEP RECONSTRUCTION OF DAMAGED HAIR

FOR SALON USE ONLY

100 ML BOTTLE

Eg 5 ml BOND HERO + 30 ml MASK

16MIXING RATIO

Eg 10 ml BOND HERO + 60 ml YELLOW COLOuR

BLEACHING

COLOURING

SMOOTHING

Personalization AND Protection

INTENSE RECONSTRUCTION

COLOUR PROTECTION

NOURISHMENT

PERFECTLY SMOOTH HAIR WITH NO FRIZZ

16MIXING RATIO

IDEAL FOR COOL BLONDESBLEACHED WHITE OR

GREY HAIR

SILVER

hellipProvide the cool tonesthat your clients are looking for

Nature IS OUR SECRET laquodouble weaponraquo AGAINST BRASSY UNDERTONES

Accedilaiacute BerriesTHIS SUPERFOOD WITH AN INTENSE PURPLE COLORA COMPLEMENTARY COLOR OF YELLOW TONES ACTSMORE INTERNALLY ON THE CAUSES LEADING TO HAIRYELLOWING

Rose of JerichoUSED IN HOUSES TO FIGHT UNPLEASANT ODORS AND SMOKE

FOR HAIR IT CREATES AN EXTERNAL SHIELDTO PROTECT FROM YELLOWING CAUSED

BY DAILY POLLUTION

3 products FOR ICY RESULTS

SHAMPOOWHILE IT CLEANSES ITS VIOLET PIGMENTREMOVES THE YELLOWORANGE TONESRESTORING THE DESIRED COLOUR TO THE

HAIR USE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

CONDITIONERIT GIVES EXTREME SOFTNESS TO THE HAIR WHILEITS VIOLET PIGMENT REMOVES THE YELLOWORANGE TONES RESTORING THE DESIRED COLOURUSE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

PURE SILVER

ULTRA CONCENTRATED VIOLETASH PIGMENT THAT PERFECTLY NEUTRALIZESTHE MOST RESISTANT BRASSY TONES USE DURING SALON SERVICES FOR CUSTOMIZED RESULTS

LETrsquoS DISCOVERhellip

FOR SALON USE ONLY

100 ML BOTTLE

IMPROVE AND CUSTOMIZE CARE SERVICES

MIXING RATIO 110 1 ML PURE SILVER + 10 ML SHAMPOOCONDITIONERMASKS

gt

gtgtgtgt

INTENSENEUTRALIZATION

COLORPROTECTION

INTENSERECONSTRUCTION

NOURISHMENT

PERFECTLY SMOOTHHAIR WITH NO FRIZZ

PURESILVER

TONING CARE SERVICE

ENRICHED TECHNICAL SERVICES

MIXING RATIO8 ML PURE SILVER + 60 ML COLOUR

COLOURING

PURESILVER

TONING COLOR

SERVICE

MIXING RATIO 1106 ML PURE SILVER + 60 ML SMOOTHING MOUSSE

SMOOTHING

Pure Silver WIDENS SALON SERVICES

EASY LONG

VOGUEIT 2018

There is a dream called long hair

32 OF WOMEN

ARE CONSTANTLY HUNTING FOR PRODUCTS THAT STIMULATEGROWTH

MANY WOMEN HAVE THE FEELING

THAT THEIR HAIR STOPS

GROWING AT A CERTAIN POINT

HELPIt just wonrsquot grow

any more than thisrdquo

ldquo

FROM ALFAPARF GROUP RESEARCH

COMES A NEW INNOVATIVE LINE DEDICATED TO HELPING YOURCUSTOMERS

EASY LONG

Having the long hair of your dreams has never been easier

A natural secret THATCOMES FROM THE SEA

Tahitian SeaweedFROM THE POLYNESIAN SEA AN ACTIVE

INGREDIENT RICH IN MINERALS VITAMINS CAROTENOIDS PROTEINS

AND POLYUNSATURATED FATTY ACIDS

OUR TAHITIAN ALGAE IS CULTIVATED IN CLOSED PHOTOBIOREACTORS

- IN CONTROLLED AND STABLE CONDITIONS

- IN AN ENVIRONMENTALLY FRIENDLY WAY

MULTI-ACTION total success

Tested Results

UP TO 44MORE GROWTH

IN 4 WEEKS

From the folliclehellipTAHITIAN ALGAE STIMULATES

LOCALISED CELL MULTIPLICATION IN THE FOLLICLE REGION

PROMOTING FASTER HAIR GROWTH

hellipto the endsTHE ALGAE HELPSTO MAKE

YOUR HAIRMOREVIBRANT AND

DENSE WITH ASTRONGERAPPEARANCE

A VERY SMALL LINE FOR

very long hair

THE SIZES ALLOW UP TO 2 MONTHS OF TREATMENT

SHAMPOO

IT GENTLYCLEANSES

AND STARTS ACTING

ON THE FOLLICLE

500 ML BOTTLE

TONICIT ACTIVATES THE

FOLLICLE AND CREATES OPTIMAL CONDITIONS FOR

FASTER HAIR GROWTH

USE IT EVERY DAY FORMAXIMUM

EFFECTIVENESS125 ML BOTTLE

CONDITIONER

IT WORKS TO STRENGTHEN AND

NOURISH LENGTHS

AND ENDS FOR THE HAIR WELL-

BEING

500 ML BOTTLE

STAR

INTENSIVE SHINE SERUM LEAVE-IN SHINE INFUSION

INSTANT SHINE TO EVERY WOMENrsquoS HAIR

THE SECRETS OF

PEARL POWDER

Rich in vitamins minerals andamino acids this ancient extract

stimulates the formation of keratin helping to restore damaged areas

ARGAN OIL

A valuable plant extractthat smooths the surface

of the hair making itshiny and vibrant

ALOETRIX

An exclusive complexcontaining Aloe Vera

Wheat Germ and UV Filterfor soft and silky hair

STYLE

Hair that always looks good with style and energy

MATTE PASTE ndash SHINE WAX ndash GEL ndashSTRONG HAIRSPRAY ndash EXTRA STRONG HAIRSPRAY ndash CURL amp MOLD ACTIVATOR

STYLE

An incredibly complete formula

with an energy source directly from nature

Green CoffeeItrsquos a fantastic natural ally for our hairrsquos vitality thanks to its energizing andprotective properties Its oil rich in Omega 6 fatty acids and Vitamin Ehelps to protect the hair from dehydration preventing itsimpoverishment

AloetrixAn extraordinary complex containing

Aloe Vera and Wheat Proteins that helpsmake the hair soft and silky

COSMETICEFFECT OF HAIR

+135

HYDRATION

Enhanced

Average value measured after five treatments with Yellow Style products After rinsing hair combability is improved Instrumental test conducted on Yellow Style Curl amp Mold Activator

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 33: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

LISS

Frizzrsquos enemyYour new best friendTHE NEW LINE YELLOW LISS IS DEDICATED

TO FRIZZY AND UNMANAGEABLE HAIRTHAT NEEDS EXTRA HELP TO ACHIEVE

PERFECT LONG-LASTING SMOOTHNESS EVEN IN EXTREME CONDITIONS

IDEAL FOR WAVYNATURALLY STRAIGHT

OR CHEMICALLY STRAIGHTENED HAIR

SHAMPOOITS FORMULA GENTLY CLEANSES

AND TAMES EVEN THE MOSTUNRULY HAIR

500 ML BOTTLE

MASKA CONCENTRATE OF ACTIVE INGREDIENTS WITH

SMOOTHING AND TAMING PROPERTIESWHICH VERY FRIZZY AND REBELLIOUS HAIR WILL NOT

BE ABLE TO RESIST TOITS DENSE TEXTURE EMBRACES AND DEEPLY

NOURISHES THE HAIR FIBER

500 ML JAR

MULTI-BENEFITTHE PRODUCT YOUR HAIR CAN NO LONGER DO WITHOUT

A LIGHTWEIGHT LEAVE-IN SERUM WHICH GIVES THE HAIR 10 BENEFITS IN A SINGLE PRODUCT THERMAL PROTECTION ANTI-FRIZZ ANTI-HUMIDITY DETANGLING ACTION UV PROTECTION TAMING EFFECT ANTI-STATIC EFFECT PREVENTS SPLIT ENDS HELPS TO SEAL

THE CUTICLE AND GIVES SHINE

150 ML BOTTLE

hellipFOR TRULY spectacular hair

CONDITIONERA VALUABLE TOOL TO TAME FRIZZY

AND REBELLIOUS HAIRITS DELICATE TEXTURE SOFTENS AND

SMOOTHENS THE SURFACE OF THE HAIRWITHOUT WEIGHING IT DOWN

SUITABLE FOR DAILY USE

500 ML BOTTLE

Perfectly smooth hair IN JUST A FEW SIMPLE STEPS

OUR recipe

Keratin-HTHIGH TECHNOLOGY KERATIN ENHANCED IN LABORATORYFOR THE SMART SIMULATION OF THE HAIRrsquoS NATURALKERATIN AND ABLE TO INTERCEPT THE MOST DAMAGEDAREAS AND REPAIR THEM FOR HAIR THAT APPEARS HEALTHYAND WITHOUT IMPERFECTIONS

Amaranth OilESPECIALLY RICH IN EMOLLIENTS PROTEINS MINERAL SALTS AND VITAMIN E THIS OIL BESIDES PROVIDING DEEP NOURISHMENT COATS THE HAIR IN A THIN BUT STRONGBARRIER THAT HINDERS THE PENETRATION OF HUMIDITY INSIDE THE HAIR STEM FOR LONG-LASTING PROTECTION

RESULT

hellipFOR complete control OF UNRULY HAIR

Say goodbye to frizzy

hair Drastic reductionin volume

FROM THE VERYFIRST TREATMENT

Perfectlymanageable

hair

UP TO

4 daysEVEN IN

CONDITIONS OF EXTREME HUMIDITY

(70-80) -42IN VOLUME AS COMPAREDTO A BASIC TREATMENT

WHEN USED REGULARLYIT CREATES

longer lastingsmoothness

and silkiness

FROM VERY FIRST USE THE YELLOW LISS TREATMENT (SHAMPOO+MASK+MULTI-BENEFIT) REDUCES FRIZZ BY 75 AS COMPARED TO USING AN ORDINARY SHAMPOO AFTER 4 DAYS THERE IS STILL 42 LESS FRIZZINSTRUMENTAL TESTS CONDUCTED AT 22-25degC WITH RELATIVE HUMIDITY (RH) OF 70-80 THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) AS COMPARED TO AN ORDINARY SHAMPOO VISIBLY REDUCES UNWANTED VOLUME TREATMENT AFTER TREATMENT THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) MAKES THE HAIR SMOOTHER AND EASIER TO MANAGE OVER TIME

COLOR CARE

COLOR CARE

Specially designed to enhanceand preserve intensity and vibrancy

of hair colour over time

Maximum performancewith only 3 products

LEAVE-IN SERUMExtraordinary ultra-light serum that seals cuticles and helps to prolong colour intensity and shine Protects hair from aggressive external agents such as heat sources and sunlight Contains UV filter Perfect for pre-styling on wet hair or as finishing on dry hair150ml bottle

SHAMPOOGently cleanses maintaining highlight intensity and shine day after day Eliminates alkaline residue from colour treatment and seals the cuticles500-1500 ml bottle

MASKRegenerates and intensely nourishes coloured hairHelps to prolong highlight intensity and keep hair shiny and soft500 - 1000 ml jar

An elixir of life at theheart of the formula

Goji BerriesOriginal from Tibet these

berries are consideredto be an elixir of life

Rich in vitamins sugarsminerals and proteinsthey help slow downoxidation to prolong

colour intensity

Colour still fresh

after month

Enhanced shine

+ 4 after just

one treatment

After 12 washes colour maintains over 85 of its intensity Average value calculated on results of instrumental test conducted on Yellow Color Permanent shades 5 and 8 with Yellow Color Care full treatmentInstrumental test conducted on Yellow Color Permanent shade 766 with Yellow Color Care full treatment compared to basic shampoo and conditioner treatment

Smart Education

Salon services

Available for download on the website

NUTRITIVE

NUTRITIVE

An explosionfor dry hair

MASKAN AMAZING BOMB EVEN FOR THE DRIEST HAIR

IN JUST A FEW MINUTES ITS RICH TEXTURE PROVIDES AN EXPLOSION OF NOURISHMENT

SOFTNESS AND SHINE

JAR 5001000 ML

SHAMPOOCLEANSES GENTLY NOURISHING

THE HAIR DAY AFTER DAY

BOTTLE 5001500 ML

LEAVE-IN CONDITIONERLIGHT LEAVE-IN CONDITIONER IDEAL FOR DETANGLING EVEN THE DRIEST HAIR FOR

LONG-LASTING MOISTURE

TUBE 250 ML

OILA PRECIOUS SERUM FULL OF NOURISHMENT AND SHINE

THAT CREATES A BARRIER ON THE HAIR PROTECTING

IT FROM HUMIDITY AND GIVING YOU EXTRAORDINARILY

NOURISHED AND SHINY HAIR

BOTTLE 125 ML

PRODUCT RANGE

Coconut OilAN OIL HIGHLY VALUED IN

BEAUTY TREATMENTS FOR ITS NOURISHING AND REGENERATING POWERS

THE PRESENCE OF EMOLLIENTSAND VITAMIN E MAKE IT PERFECT

FOR PROVIDING DEEP NOURISHMENTTO THE HAIR FIBER

Argan OilRENOWNED THE WORLD

OVER FOR ITS REVITALIZING PROPERTIES THIS OIL RICH IN OMEGA 3 OMEGA 6 AND VITAMIN E RESTORES THE HAIRrsquoS VITALITY

AND SILKINESS

A POWERFUL cocktail of nutrients

Incrediblysoft hair

+51AFTER JUST ONETREATMENT

+78ON DRY HAIR

+43ON WET HAIR

x 3

Visiblyimproved

brushability

Increasedshine

INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR COMPARING THE FULL YELLOW NUTRITIVE SERVICE WITH AN ORDINARY SHAMPOO INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR TREATED WITH YELLOW NUTRITIVE (SHAMPOO+MASK+LEAVE-IN CONDITIONER) COMPARED WITH UNTREATED HAIR COMPARED WITH HAIR NOT TREATED WITH YELLOW NUTRITIVE

REPAIR

The perfect energy boost for hair

REPAIR

REPAIR

YELLOWrsquoS NEW LINE FOR DAMAGED AND VERY DAMAGED HAIR IS PERFECT FOR

IN DEPTH REPAIR

PROTECTION DURING TECHNICAL SERVICES

PERSONALIZED CARE TREATMENTS

12

3

ENERGY DIRECTLY FROM nature

THANKS TO THEIR LOW MOLECULAR WEIGHT THEY PENETRATE DEEP INTO THE LAYERS OF THE HAIR FIBER AND INTERACT WITH THE KERATIN IN YOUR HAIR TO CREATE NEW BONDS

WITH FATTY ACIDS THAT WORK ON THE LIPID STRUCTURE TO PROVIDE NUTRITION

AND SEAL THE CUTICLE

Cocoa Butter

Almond Proteins

THIS HIGH-PERFORMING COMBINATION PROVIDES STRENGTH VITALITY AND PROTECTION TO YOUR HAIR

Internal restructuring

External repair

PRODUCT RANGE

86 STRONGER HAIR AFTER THE FIRST TREATMENT

SHAMPOO THE FIRST STEP TOWARDS HAVING

STRONG AND FLEXIBLE HAIRAS IT CLEANSES GENTLY IT GIVES YOUR

HAIR A HEALTHY AND VITAL LOOK

FOR SALON AND AT HOME USE

5001500 ML BOTTLE

ADAPTS TO BOTH ALKALINE AND ACIDIC ENVIRONMENTS

TO PROTECT YOUR HAIR DURING TECHNICAL SERVICES AND FOR

PERSONALIZED CARE TREATMENTS

HERE IS HOW

CONDITIONERVERSATILE PLIABLE TEXTURE CREAM WITH

MULTIUSE BENEFITS USE IT AS A RINSE PERFECT FOR THIN HAIR THAT NEEDS REPAIR

WITHOUT BEING WEIGHED DOWN USE IT AS A LEAVE-IN EXCELLENT FOR NORMAL ANDOR

THICK HAIR THAT NEEDS REPAIR OVER 24 HOURS

FOR SALON AND AT HOME USE

500 ML BOTTLE

MASKSUBSTANTIAL FORMULA FOR IN DEPTH REPAIR FROM INSIDE OUT REPAIRS THE FIBRE AND SEALS THE CUTICLE YOUR HAIR LOOKS VITAL EASIER TO UNTANGLE AND LUMINOUS

FOR SALON AND AT HOME USE

5001000 ML JAR

BOND HEROSUPER CONCENTRATED BOOSTER WITH ACTIVE INGREDIENTS FORA DEEP RECONSTRUCTION OF DAMAGED HAIR

FOR SALON USE ONLY

100 ML BOTTLE

Eg 5 ml BOND HERO + 30 ml MASK

16MIXING RATIO

Eg 10 ml BOND HERO + 60 ml YELLOW COLOuR

BLEACHING

COLOURING

SMOOTHING

Personalization AND Protection

INTENSE RECONSTRUCTION

COLOUR PROTECTION

NOURISHMENT

PERFECTLY SMOOTH HAIR WITH NO FRIZZ

16MIXING RATIO

IDEAL FOR COOL BLONDESBLEACHED WHITE OR

GREY HAIR

SILVER

hellipProvide the cool tonesthat your clients are looking for

Nature IS OUR SECRET laquodouble weaponraquo AGAINST BRASSY UNDERTONES

Accedilaiacute BerriesTHIS SUPERFOOD WITH AN INTENSE PURPLE COLORA COMPLEMENTARY COLOR OF YELLOW TONES ACTSMORE INTERNALLY ON THE CAUSES LEADING TO HAIRYELLOWING

Rose of JerichoUSED IN HOUSES TO FIGHT UNPLEASANT ODORS AND SMOKE

FOR HAIR IT CREATES AN EXTERNAL SHIELDTO PROTECT FROM YELLOWING CAUSED

BY DAILY POLLUTION

3 products FOR ICY RESULTS

SHAMPOOWHILE IT CLEANSES ITS VIOLET PIGMENTREMOVES THE YELLOWORANGE TONESRESTORING THE DESIRED COLOUR TO THE

HAIR USE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

CONDITIONERIT GIVES EXTREME SOFTNESS TO THE HAIR WHILEITS VIOLET PIGMENT REMOVES THE YELLOWORANGE TONES RESTORING THE DESIRED COLOURUSE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

PURE SILVER

ULTRA CONCENTRATED VIOLETASH PIGMENT THAT PERFECTLY NEUTRALIZESTHE MOST RESISTANT BRASSY TONES USE DURING SALON SERVICES FOR CUSTOMIZED RESULTS

LETrsquoS DISCOVERhellip

FOR SALON USE ONLY

100 ML BOTTLE

IMPROVE AND CUSTOMIZE CARE SERVICES

MIXING RATIO 110 1 ML PURE SILVER + 10 ML SHAMPOOCONDITIONERMASKS

gt

gtgtgtgt

INTENSENEUTRALIZATION

COLORPROTECTION

INTENSERECONSTRUCTION

NOURISHMENT

PERFECTLY SMOOTHHAIR WITH NO FRIZZ

PURESILVER

TONING CARE SERVICE

ENRICHED TECHNICAL SERVICES

MIXING RATIO8 ML PURE SILVER + 60 ML COLOUR

COLOURING

PURESILVER

TONING COLOR

SERVICE

MIXING RATIO 1106 ML PURE SILVER + 60 ML SMOOTHING MOUSSE

SMOOTHING

Pure Silver WIDENS SALON SERVICES

EASY LONG

VOGUEIT 2018

There is a dream called long hair

32 OF WOMEN

ARE CONSTANTLY HUNTING FOR PRODUCTS THAT STIMULATEGROWTH

MANY WOMEN HAVE THE FEELING

THAT THEIR HAIR STOPS

GROWING AT A CERTAIN POINT

HELPIt just wonrsquot grow

any more than thisrdquo

ldquo

FROM ALFAPARF GROUP RESEARCH

COMES A NEW INNOVATIVE LINE DEDICATED TO HELPING YOURCUSTOMERS

EASY LONG

Having the long hair of your dreams has never been easier

A natural secret THATCOMES FROM THE SEA

Tahitian SeaweedFROM THE POLYNESIAN SEA AN ACTIVE

INGREDIENT RICH IN MINERALS VITAMINS CAROTENOIDS PROTEINS

AND POLYUNSATURATED FATTY ACIDS

OUR TAHITIAN ALGAE IS CULTIVATED IN CLOSED PHOTOBIOREACTORS

- IN CONTROLLED AND STABLE CONDITIONS

- IN AN ENVIRONMENTALLY FRIENDLY WAY

MULTI-ACTION total success

Tested Results

UP TO 44MORE GROWTH

IN 4 WEEKS

From the folliclehellipTAHITIAN ALGAE STIMULATES

LOCALISED CELL MULTIPLICATION IN THE FOLLICLE REGION

PROMOTING FASTER HAIR GROWTH

hellipto the endsTHE ALGAE HELPSTO MAKE

YOUR HAIRMOREVIBRANT AND

DENSE WITH ASTRONGERAPPEARANCE

A VERY SMALL LINE FOR

very long hair

THE SIZES ALLOW UP TO 2 MONTHS OF TREATMENT

SHAMPOO

IT GENTLYCLEANSES

AND STARTS ACTING

ON THE FOLLICLE

500 ML BOTTLE

TONICIT ACTIVATES THE

FOLLICLE AND CREATES OPTIMAL CONDITIONS FOR

FASTER HAIR GROWTH

USE IT EVERY DAY FORMAXIMUM

EFFECTIVENESS125 ML BOTTLE

CONDITIONER

IT WORKS TO STRENGTHEN AND

NOURISH LENGTHS

AND ENDS FOR THE HAIR WELL-

BEING

500 ML BOTTLE

STAR

INTENSIVE SHINE SERUM LEAVE-IN SHINE INFUSION

INSTANT SHINE TO EVERY WOMENrsquoS HAIR

THE SECRETS OF

PEARL POWDER

Rich in vitamins minerals andamino acids this ancient extract

stimulates the formation of keratin helping to restore damaged areas

ARGAN OIL

A valuable plant extractthat smooths the surface

of the hair making itshiny and vibrant

ALOETRIX

An exclusive complexcontaining Aloe Vera

Wheat Germ and UV Filterfor soft and silky hair

STYLE

Hair that always looks good with style and energy

MATTE PASTE ndash SHINE WAX ndash GEL ndashSTRONG HAIRSPRAY ndash EXTRA STRONG HAIRSPRAY ndash CURL amp MOLD ACTIVATOR

STYLE

An incredibly complete formula

with an energy source directly from nature

Green CoffeeItrsquos a fantastic natural ally for our hairrsquos vitality thanks to its energizing andprotective properties Its oil rich in Omega 6 fatty acids and Vitamin Ehelps to protect the hair from dehydration preventing itsimpoverishment

AloetrixAn extraordinary complex containing

Aloe Vera and Wheat Proteins that helpsmake the hair soft and silky

COSMETICEFFECT OF HAIR

+135

HYDRATION

Enhanced

Average value measured after five treatments with Yellow Style products After rinsing hair combability is improved Instrumental test conducted on Yellow Style Curl amp Mold Activator

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 34: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

SHAMPOOITS FORMULA GENTLY CLEANSES

AND TAMES EVEN THE MOSTUNRULY HAIR

500 ML BOTTLE

MASKA CONCENTRATE OF ACTIVE INGREDIENTS WITH

SMOOTHING AND TAMING PROPERTIESWHICH VERY FRIZZY AND REBELLIOUS HAIR WILL NOT

BE ABLE TO RESIST TOITS DENSE TEXTURE EMBRACES AND DEEPLY

NOURISHES THE HAIR FIBER

500 ML JAR

MULTI-BENEFITTHE PRODUCT YOUR HAIR CAN NO LONGER DO WITHOUT

A LIGHTWEIGHT LEAVE-IN SERUM WHICH GIVES THE HAIR 10 BENEFITS IN A SINGLE PRODUCT THERMAL PROTECTION ANTI-FRIZZ ANTI-HUMIDITY DETANGLING ACTION UV PROTECTION TAMING EFFECT ANTI-STATIC EFFECT PREVENTS SPLIT ENDS HELPS TO SEAL

THE CUTICLE AND GIVES SHINE

150 ML BOTTLE

hellipFOR TRULY spectacular hair

CONDITIONERA VALUABLE TOOL TO TAME FRIZZY

AND REBELLIOUS HAIRITS DELICATE TEXTURE SOFTENS AND

SMOOTHENS THE SURFACE OF THE HAIRWITHOUT WEIGHING IT DOWN

SUITABLE FOR DAILY USE

500 ML BOTTLE

Perfectly smooth hair IN JUST A FEW SIMPLE STEPS

OUR recipe

Keratin-HTHIGH TECHNOLOGY KERATIN ENHANCED IN LABORATORYFOR THE SMART SIMULATION OF THE HAIRrsquoS NATURALKERATIN AND ABLE TO INTERCEPT THE MOST DAMAGEDAREAS AND REPAIR THEM FOR HAIR THAT APPEARS HEALTHYAND WITHOUT IMPERFECTIONS

Amaranth OilESPECIALLY RICH IN EMOLLIENTS PROTEINS MINERAL SALTS AND VITAMIN E THIS OIL BESIDES PROVIDING DEEP NOURISHMENT COATS THE HAIR IN A THIN BUT STRONGBARRIER THAT HINDERS THE PENETRATION OF HUMIDITY INSIDE THE HAIR STEM FOR LONG-LASTING PROTECTION

RESULT

hellipFOR complete control OF UNRULY HAIR

Say goodbye to frizzy

hair Drastic reductionin volume

FROM THE VERYFIRST TREATMENT

Perfectlymanageable

hair

UP TO

4 daysEVEN IN

CONDITIONS OF EXTREME HUMIDITY

(70-80) -42IN VOLUME AS COMPAREDTO A BASIC TREATMENT

WHEN USED REGULARLYIT CREATES

longer lastingsmoothness

and silkiness

FROM VERY FIRST USE THE YELLOW LISS TREATMENT (SHAMPOO+MASK+MULTI-BENEFIT) REDUCES FRIZZ BY 75 AS COMPARED TO USING AN ORDINARY SHAMPOO AFTER 4 DAYS THERE IS STILL 42 LESS FRIZZINSTRUMENTAL TESTS CONDUCTED AT 22-25degC WITH RELATIVE HUMIDITY (RH) OF 70-80 THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) AS COMPARED TO AN ORDINARY SHAMPOO VISIBLY REDUCES UNWANTED VOLUME TREATMENT AFTER TREATMENT THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) MAKES THE HAIR SMOOTHER AND EASIER TO MANAGE OVER TIME

COLOR CARE

COLOR CARE

Specially designed to enhanceand preserve intensity and vibrancy

of hair colour over time

Maximum performancewith only 3 products

LEAVE-IN SERUMExtraordinary ultra-light serum that seals cuticles and helps to prolong colour intensity and shine Protects hair from aggressive external agents such as heat sources and sunlight Contains UV filter Perfect for pre-styling on wet hair or as finishing on dry hair150ml bottle

SHAMPOOGently cleanses maintaining highlight intensity and shine day after day Eliminates alkaline residue from colour treatment and seals the cuticles500-1500 ml bottle

MASKRegenerates and intensely nourishes coloured hairHelps to prolong highlight intensity and keep hair shiny and soft500 - 1000 ml jar

An elixir of life at theheart of the formula

Goji BerriesOriginal from Tibet these

berries are consideredto be an elixir of life

Rich in vitamins sugarsminerals and proteinsthey help slow downoxidation to prolong

colour intensity

Colour still fresh

after month

Enhanced shine

+ 4 after just

one treatment

After 12 washes colour maintains over 85 of its intensity Average value calculated on results of instrumental test conducted on Yellow Color Permanent shades 5 and 8 with Yellow Color Care full treatmentInstrumental test conducted on Yellow Color Permanent shade 766 with Yellow Color Care full treatment compared to basic shampoo and conditioner treatment

Smart Education

Salon services

Available for download on the website

NUTRITIVE

NUTRITIVE

An explosionfor dry hair

MASKAN AMAZING BOMB EVEN FOR THE DRIEST HAIR

IN JUST A FEW MINUTES ITS RICH TEXTURE PROVIDES AN EXPLOSION OF NOURISHMENT

SOFTNESS AND SHINE

JAR 5001000 ML

SHAMPOOCLEANSES GENTLY NOURISHING

THE HAIR DAY AFTER DAY

BOTTLE 5001500 ML

LEAVE-IN CONDITIONERLIGHT LEAVE-IN CONDITIONER IDEAL FOR DETANGLING EVEN THE DRIEST HAIR FOR

LONG-LASTING MOISTURE

TUBE 250 ML

OILA PRECIOUS SERUM FULL OF NOURISHMENT AND SHINE

THAT CREATES A BARRIER ON THE HAIR PROTECTING

IT FROM HUMIDITY AND GIVING YOU EXTRAORDINARILY

NOURISHED AND SHINY HAIR

BOTTLE 125 ML

PRODUCT RANGE

Coconut OilAN OIL HIGHLY VALUED IN

BEAUTY TREATMENTS FOR ITS NOURISHING AND REGENERATING POWERS

THE PRESENCE OF EMOLLIENTSAND VITAMIN E MAKE IT PERFECT

FOR PROVIDING DEEP NOURISHMENTTO THE HAIR FIBER

Argan OilRENOWNED THE WORLD

OVER FOR ITS REVITALIZING PROPERTIES THIS OIL RICH IN OMEGA 3 OMEGA 6 AND VITAMIN E RESTORES THE HAIRrsquoS VITALITY

AND SILKINESS

A POWERFUL cocktail of nutrients

Incrediblysoft hair

+51AFTER JUST ONETREATMENT

+78ON DRY HAIR

+43ON WET HAIR

x 3

Visiblyimproved

brushability

Increasedshine

INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR COMPARING THE FULL YELLOW NUTRITIVE SERVICE WITH AN ORDINARY SHAMPOO INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR TREATED WITH YELLOW NUTRITIVE (SHAMPOO+MASK+LEAVE-IN CONDITIONER) COMPARED WITH UNTREATED HAIR COMPARED WITH HAIR NOT TREATED WITH YELLOW NUTRITIVE

REPAIR

The perfect energy boost for hair

REPAIR

REPAIR

YELLOWrsquoS NEW LINE FOR DAMAGED AND VERY DAMAGED HAIR IS PERFECT FOR

IN DEPTH REPAIR

PROTECTION DURING TECHNICAL SERVICES

PERSONALIZED CARE TREATMENTS

12

3

ENERGY DIRECTLY FROM nature

THANKS TO THEIR LOW MOLECULAR WEIGHT THEY PENETRATE DEEP INTO THE LAYERS OF THE HAIR FIBER AND INTERACT WITH THE KERATIN IN YOUR HAIR TO CREATE NEW BONDS

WITH FATTY ACIDS THAT WORK ON THE LIPID STRUCTURE TO PROVIDE NUTRITION

AND SEAL THE CUTICLE

Cocoa Butter

Almond Proteins

THIS HIGH-PERFORMING COMBINATION PROVIDES STRENGTH VITALITY AND PROTECTION TO YOUR HAIR

Internal restructuring

External repair

PRODUCT RANGE

86 STRONGER HAIR AFTER THE FIRST TREATMENT

SHAMPOO THE FIRST STEP TOWARDS HAVING

STRONG AND FLEXIBLE HAIRAS IT CLEANSES GENTLY IT GIVES YOUR

HAIR A HEALTHY AND VITAL LOOK

FOR SALON AND AT HOME USE

5001500 ML BOTTLE

ADAPTS TO BOTH ALKALINE AND ACIDIC ENVIRONMENTS

TO PROTECT YOUR HAIR DURING TECHNICAL SERVICES AND FOR

PERSONALIZED CARE TREATMENTS

HERE IS HOW

CONDITIONERVERSATILE PLIABLE TEXTURE CREAM WITH

MULTIUSE BENEFITS USE IT AS A RINSE PERFECT FOR THIN HAIR THAT NEEDS REPAIR

WITHOUT BEING WEIGHED DOWN USE IT AS A LEAVE-IN EXCELLENT FOR NORMAL ANDOR

THICK HAIR THAT NEEDS REPAIR OVER 24 HOURS

FOR SALON AND AT HOME USE

500 ML BOTTLE

MASKSUBSTANTIAL FORMULA FOR IN DEPTH REPAIR FROM INSIDE OUT REPAIRS THE FIBRE AND SEALS THE CUTICLE YOUR HAIR LOOKS VITAL EASIER TO UNTANGLE AND LUMINOUS

FOR SALON AND AT HOME USE

5001000 ML JAR

BOND HEROSUPER CONCENTRATED BOOSTER WITH ACTIVE INGREDIENTS FORA DEEP RECONSTRUCTION OF DAMAGED HAIR

FOR SALON USE ONLY

100 ML BOTTLE

Eg 5 ml BOND HERO + 30 ml MASK

16MIXING RATIO

Eg 10 ml BOND HERO + 60 ml YELLOW COLOuR

BLEACHING

COLOURING

SMOOTHING

Personalization AND Protection

INTENSE RECONSTRUCTION

COLOUR PROTECTION

NOURISHMENT

PERFECTLY SMOOTH HAIR WITH NO FRIZZ

16MIXING RATIO

IDEAL FOR COOL BLONDESBLEACHED WHITE OR

GREY HAIR

SILVER

hellipProvide the cool tonesthat your clients are looking for

Nature IS OUR SECRET laquodouble weaponraquo AGAINST BRASSY UNDERTONES

Accedilaiacute BerriesTHIS SUPERFOOD WITH AN INTENSE PURPLE COLORA COMPLEMENTARY COLOR OF YELLOW TONES ACTSMORE INTERNALLY ON THE CAUSES LEADING TO HAIRYELLOWING

Rose of JerichoUSED IN HOUSES TO FIGHT UNPLEASANT ODORS AND SMOKE

FOR HAIR IT CREATES AN EXTERNAL SHIELDTO PROTECT FROM YELLOWING CAUSED

BY DAILY POLLUTION

3 products FOR ICY RESULTS

SHAMPOOWHILE IT CLEANSES ITS VIOLET PIGMENTREMOVES THE YELLOWORANGE TONESRESTORING THE DESIRED COLOUR TO THE

HAIR USE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

CONDITIONERIT GIVES EXTREME SOFTNESS TO THE HAIR WHILEITS VIOLET PIGMENT REMOVES THE YELLOWORANGE TONES RESTORING THE DESIRED COLOURUSE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

PURE SILVER

ULTRA CONCENTRATED VIOLETASH PIGMENT THAT PERFECTLY NEUTRALIZESTHE MOST RESISTANT BRASSY TONES USE DURING SALON SERVICES FOR CUSTOMIZED RESULTS

LETrsquoS DISCOVERhellip

FOR SALON USE ONLY

100 ML BOTTLE

IMPROVE AND CUSTOMIZE CARE SERVICES

MIXING RATIO 110 1 ML PURE SILVER + 10 ML SHAMPOOCONDITIONERMASKS

gt

gtgtgtgt

INTENSENEUTRALIZATION

COLORPROTECTION

INTENSERECONSTRUCTION

NOURISHMENT

PERFECTLY SMOOTHHAIR WITH NO FRIZZ

PURESILVER

TONING CARE SERVICE

ENRICHED TECHNICAL SERVICES

MIXING RATIO8 ML PURE SILVER + 60 ML COLOUR

COLOURING

PURESILVER

TONING COLOR

SERVICE

MIXING RATIO 1106 ML PURE SILVER + 60 ML SMOOTHING MOUSSE

SMOOTHING

Pure Silver WIDENS SALON SERVICES

EASY LONG

VOGUEIT 2018

There is a dream called long hair

32 OF WOMEN

ARE CONSTANTLY HUNTING FOR PRODUCTS THAT STIMULATEGROWTH

MANY WOMEN HAVE THE FEELING

THAT THEIR HAIR STOPS

GROWING AT A CERTAIN POINT

HELPIt just wonrsquot grow

any more than thisrdquo

ldquo

FROM ALFAPARF GROUP RESEARCH

COMES A NEW INNOVATIVE LINE DEDICATED TO HELPING YOURCUSTOMERS

EASY LONG

Having the long hair of your dreams has never been easier

A natural secret THATCOMES FROM THE SEA

Tahitian SeaweedFROM THE POLYNESIAN SEA AN ACTIVE

INGREDIENT RICH IN MINERALS VITAMINS CAROTENOIDS PROTEINS

AND POLYUNSATURATED FATTY ACIDS

OUR TAHITIAN ALGAE IS CULTIVATED IN CLOSED PHOTOBIOREACTORS

- IN CONTROLLED AND STABLE CONDITIONS

- IN AN ENVIRONMENTALLY FRIENDLY WAY

MULTI-ACTION total success

Tested Results

UP TO 44MORE GROWTH

IN 4 WEEKS

From the folliclehellipTAHITIAN ALGAE STIMULATES

LOCALISED CELL MULTIPLICATION IN THE FOLLICLE REGION

PROMOTING FASTER HAIR GROWTH

hellipto the endsTHE ALGAE HELPSTO MAKE

YOUR HAIRMOREVIBRANT AND

DENSE WITH ASTRONGERAPPEARANCE

A VERY SMALL LINE FOR

very long hair

THE SIZES ALLOW UP TO 2 MONTHS OF TREATMENT

SHAMPOO

IT GENTLYCLEANSES

AND STARTS ACTING

ON THE FOLLICLE

500 ML BOTTLE

TONICIT ACTIVATES THE

FOLLICLE AND CREATES OPTIMAL CONDITIONS FOR

FASTER HAIR GROWTH

USE IT EVERY DAY FORMAXIMUM

EFFECTIVENESS125 ML BOTTLE

CONDITIONER

IT WORKS TO STRENGTHEN AND

NOURISH LENGTHS

AND ENDS FOR THE HAIR WELL-

BEING

500 ML BOTTLE

STAR

INTENSIVE SHINE SERUM LEAVE-IN SHINE INFUSION

INSTANT SHINE TO EVERY WOMENrsquoS HAIR

THE SECRETS OF

PEARL POWDER

Rich in vitamins minerals andamino acids this ancient extract

stimulates the formation of keratin helping to restore damaged areas

ARGAN OIL

A valuable plant extractthat smooths the surface

of the hair making itshiny and vibrant

ALOETRIX

An exclusive complexcontaining Aloe Vera

Wheat Germ and UV Filterfor soft and silky hair

STYLE

Hair that always looks good with style and energy

MATTE PASTE ndash SHINE WAX ndash GEL ndashSTRONG HAIRSPRAY ndash EXTRA STRONG HAIRSPRAY ndash CURL amp MOLD ACTIVATOR

STYLE

An incredibly complete formula

with an energy source directly from nature

Green CoffeeItrsquos a fantastic natural ally for our hairrsquos vitality thanks to its energizing andprotective properties Its oil rich in Omega 6 fatty acids and Vitamin Ehelps to protect the hair from dehydration preventing itsimpoverishment

AloetrixAn extraordinary complex containing

Aloe Vera and Wheat Proteins that helpsmake the hair soft and silky

COSMETICEFFECT OF HAIR

+135

HYDRATION

Enhanced

Average value measured after five treatments with Yellow Style products After rinsing hair combability is improved Instrumental test conducted on Yellow Style Curl amp Mold Activator

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 35: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

OUR recipe

Keratin-HTHIGH TECHNOLOGY KERATIN ENHANCED IN LABORATORYFOR THE SMART SIMULATION OF THE HAIRrsquoS NATURALKERATIN AND ABLE TO INTERCEPT THE MOST DAMAGEDAREAS AND REPAIR THEM FOR HAIR THAT APPEARS HEALTHYAND WITHOUT IMPERFECTIONS

Amaranth OilESPECIALLY RICH IN EMOLLIENTS PROTEINS MINERAL SALTS AND VITAMIN E THIS OIL BESIDES PROVIDING DEEP NOURISHMENT COATS THE HAIR IN A THIN BUT STRONGBARRIER THAT HINDERS THE PENETRATION OF HUMIDITY INSIDE THE HAIR STEM FOR LONG-LASTING PROTECTION

RESULT

hellipFOR complete control OF UNRULY HAIR

Say goodbye to frizzy

hair Drastic reductionin volume

FROM THE VERYFIRST TREATMENT

Perfectlymanageable

hair

UP TO

4 daysEVEN IN

CONDITIONS OF EXTREME HUMIDITY

(70-80) -42IN VOLUME AS COMPAREDTO A BASIC TREATMENT

WHEN USED REGULARLYIT CREATES

longer lastingsmoothness

and silkiness

FROM VERY FIRST USE THE YELLOW LISS TREATMENT (SHAMPOO+MASK+MULTI-BENEFIT) REDUCES FRIZZ BY 75 AS COMPARED TO USING AN ORDINARY SHAMPOO AFTER 4 DAYS THERE IS STILL 42 LESS FRIZZINSTRUMENTAL TESTS CONDUCTED AT 22-25degC WITH RELATIVE HUMIDITY (RH) OF 70-80 THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) AS COMPARED TO AN ORDINARY SHAMPOO VISIBLY REDUCES UNWANTED VOLUME TREATMENT AFTER TREATMENT THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) MAKES THE HAIR SMOOTHER AND EASIER TO MANAGE OVER TIME

COLOR CARE

COLOR CARE

Specially designed to enhanceand preserve intensity and vibrancy

of hair colour over time

Maximum performancewith only 3 products

LEAVE-IN SERUMExtraordinary ultra-light serum that seals cuticles and helps to prolong colour intensity and shine Protects hair from aggressive external agents such as heat sources and sunlight Contains UV filter Perfect for pre-styling on wet hair or as finishing on dry hair150ml bottle

SHAMPOOGently cleanses maintaining highlight intensity and shine day after day Eliminates alkaline residue from colour treatment and seals the cuticles500-1500 ml bottle

MASKRegenerates and intensely nourishes coloured hairHelps to prolong highlight intensity and keep hair shiny and soft500 - 1000 ml jar

An elixir of life at theheart of the formula

Goji BerriesOriginal from Tibet these

berries are consideredto be an elixir of life

Rich in vitamins sugarsminerals and proteinsthey help slow downoxidation to prolong

colour intensity

Colour still fresh

after month

Enhanced shine

+ 4 after just

one treatment

After 12 washes colour maintains over 85 of its intensity Average value calculated on results of instrumental test conducted on Yellow Color Permanent shades 5 and 8 with Yellow Color Care full treatmentInstrumental test conducted on Yellow Color Permanent shade 766 with Yellow Color Care full treatment compared to basic shampoo and conditioner treatment

Smart Education

Salon services

Available for download on the website

NUTRITIVE

NUTRITIVE

An explosionfor dry hair

MASKAN AMAZING BOMB EVEN FOR THE DRIEST HAIR

IN JUST A FEW MINUTES ITS RICH TEXTURE PROVIDES AN EXPLOSION OF NOURISHMENT

SOFTNESS AND SHINE

JAR 5001000 ML

SHAMPOOCLEANSES GENTLY NOURISHING

THE HAIR DAY AFTER DAY

BOTTLE 5001500 ML

LEAVE-IN CONDITIONERLIGHT LEAVE-IN CONDITIONER IDEAL FOR DETANGLING EVEN THE DRIEST HAIR FOR

LONG-LASTING MOISTURE

TUBE 250 ML

OILA PRECIOUS SERUM FULL OF NOURISHMENT AND SHINE

THAT CREATES A BARRIER ON THE HAIR PROTECTING

IT FROM HUMIDITY AND GIVING YOU EXTRAORDINARILY

NOURISHED AND SHINY HAIR

BOTTLE 125 ML

PRODUCT RANGE

Coconut OilAN OIL HIGHLY VALUED IN

BEAUTY TREATMENTS FOR ITS NOURISHING AND REGENERATING POWERS

THE PRESENCE OF EMOLLIENTSAND VITAMIN E MAKE IT PERFECT

FOR PROVIDING DEEP NOURISHMENTTO THE HAIR FIBER

Argan OilRENOWNED THE WORLD

OVER FOR ITS REVITALIZING PROPERTIES THIS OIL RICH IN OMEGA 3 OMEGA 6 AND VITAMIN E RESTORES THE HAIRrsquoS VITALITY

AND SILKINESS

A POWERFUL cocktail of nutrients

Incrediblysoft hair

+51AFTER JUST ONETREATMENT

+78ON DRY HAIR

+43ON WET HAIR

x 3

Visiblyimproved

brushability

Increasedshine

INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR COMPARING THE FULL YELLOW NUTRITIVE SERVICE WITH AN ORDINARY SHAMPOO INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR TREATED WITH YELLOW NUTRITIVE (SHAMPOO+MASK+LEAVE-IN CONDITIONER) COMPARED WITH UNTREATED HAIR COMPARED WITH HAIR NOT TREATED WITH YELLOW NUTRITIVE

REPAIR

The perfect energy boost for hair

REPAIR

REPAIR

YELLOWrsquoS NEW LINE FOR DAMAGED AND VERY DAMAGED HAIR IS PERFECT FOR

IN DEPTH REPAIR

PROTECTION DURING TECHNICAL SERVICES

PERSONALIZED CARE TREATMENTS

12

3

ENERGY DIRECTLY FROM nature

THANKS TO THEIR LOW MOLECULAR WEIGHT THEY PENETRATE DEEP INTO THE LAYERS OF THE HAIR FIBER AND INTERACT WITH THE KERATIN IN YOUR HAIR TO CREATE NEW BONDS

WITH FATTY ACIDS THAT WORK ON THE LIPID STRUCTURE TO PROVIDE NUTRITION

AND SEAL THE CUTICLE

Cocoa Butter

Almond Proteins

THIS HIGH-PERFORMING COMBINATION PROVIDES STRENGTH VITALITY AND PROTECTION TO YOUR HAIR

Internal restructuring

External repair

PRODUCT RANGE

86 STRONGER HAIR AFTER THE FIRST TREATMENT

SHAMPOO THE FIRST STEP TOWARDS HAVING

STRONG AND FLEXIBLE HAIRAS IT CLEANSES GENTLY IT GIVES YOUR

HAIR A HEALTHY AND VITAL LOOK

FOR SALON AND AT HOME USE

5001500 ML BOTTLE

ADAPTS TO BOTH ALKALINE AND ACIDIC ENVIRONMENTS

TO PROTECT YOUR HAIR DURING TECHNICAL SERVICES AND FOR

PERSONALIZED CARE TREATMENTS

HERE IS HOW

CONDITIONERVERSATILE PLIABLE TEXTURE CREAM WITH

MULTIUSE BENEFITS USE IT AS A RINSE PERFECT FOR THIN HAIR THAT NEEDS REPAIR

WITHOUT BEING WEIGHED DOWN USE IT AS A LEAVE-IN EXCELLENT FOR NORMAL ANDOR

THICK HAIR THAT NEEDS REPAIR OVER 24 HOURS

FOR SALON AND AT HOME USE

500 ML BOTTLE

MASKSUBSTANTIAL FORMULA FOR IN DEPTH REPAIR FROM INSIDE OUT REPAIRS THE FIBRE AND SEALS THE CUTICLE YOUR HAIR LOOKS VITAL EASIER TO UNTANGLE AND LUMINOUS

FOR SALON AND AT HOME USE

5001000 ML JAR

BOND HEROSUPER CONCENTRATED BOOSTER WITH ACTIVE INGREDIENTS FORA DEEP RECONSTRUCTION OF DAMAGED HAIR

FOR SALON USE ONLY

100 ML BOTTLE

Eg 5 ml BOND HERO + 30 ml MASK

16MIXING RATIO

Eg 10 ml BOND HERO + 60 ml YELLOW COLOuR

BLEACHING

COLOURING

SMOOTHING

Personalization AND Protection

INTENSE RECONSTRUCTION

COLOUR PROTECTION

NOURISHMENT

PERFECTLY SMOOTH HAIR WITH NO FRIZZ

16MIXING RATIO

IDEAL FOR COOL BLONDESBLEACHED WHITE OR

GREY HAIR

SILVER

hellipProvide the cool tonesthat your clients are looking for

Nature IS OUR SECRET laquodouble weaponraquo AGAINST BRASSY UNDERTONES

Accedilaiacute BerriesTHIS SUPERFOOD WITH AN INTENSE PURPLE COLORA COMPLEMENTARY COLOR OF YELLOW TONES ACTSMORE INTERNALLY ON THE CAUSES LEADING TO HAIRYELLOWING

Rose of JerichoUSED IN HOUSES TO FIGHT UNPLEASANT ODORS AND SMOKE

FOR HAIR IT CREATES AN EXTERNAL SHIELDTO PROTECT FROM YELLOWING CAUSED

BY DAILY POLLUTION

3 products FOR ICY RESULTS

SHAMPOOWHILE IT CLEANSES ITS VIOLET PIGMENTREMOVES THE YELLOWORANGE TONESRESTORING THE DESIRED COLOUR TO THE

HAIR USE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

CONDITIONERIT GIVES EXTREME SOFTNESS TO THE HAIR WHILEITS VIOLET PIGMENT REMOVES THE YELLOWORANGE TONES RESTORING THE DESIRED COLOURUSE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

PURE SILVER

ULTRA CONCENTRATED VIOLETASH PIGMENT THAT PERFECTLY NEUTRALIZESTHE MOST RESISTANT BRASSY TONES USE DURING SALON SERVICES FOR CUSTOMIZED RESULTS

LETrsquoS DISCOVERhellip

FOR SALON USE ONLY

100 ML BOTTLE

IMPROVE AND CUSTOMIZE CARE SERVICES

MIXING RATIO 110 1 ML PURE SILVER + 10 ML SHAMPOOCONDITIONERMASKS

gt

gtgtgtgt

INTENSENEUTRALIZATION

COLORPROTECTION

INTENSERECONSTRUCTION

NOURISHMENT

PERFECTLY SMOOTHHAIR WITH NO FRIZZ

PURESILVER

TONING CARE SERVICE

ENRICHED TECHNICAL SERVICES

MIXING RATIO8 ML PURE SILVER + 60 ML COLOUR

COLOURING

PURESILVER

TONING COLOR

SERVICE

MIXING RATIO 1106 ML PURE SILVER + 60 ML SMOOTHING MOUSSE

SMOOTHING

Pure Silver WIDENS SALON SERVICES

EASY LONG

VOGUEIT 2018

There is a dream called long hair

32 OF WOMEN

ARE CONSTANTLY HUNTING FOR PRODUCTS THAT STIMULATEGROWTH

MANY WOMEN HAVE THE FEELING

THAT THEIR HAIR STOPS

GROWING AT A CERTAIN POINT

HELPIt just wonrsquot grow

any more than thisrdquo

ldquo

FROM ALFAPARF GROUP RESEARCH

COMES A NEW INNOVATIVE LINE DEDICATED TO HELPING YOURCUSTOMERS

EASY LONG

Having the long hair of your dreams has never been easier

A natural secret THATCOMES FROM THE SEA

Tahitian SeaweedFROM THE POLYNESIAN SEA AN ACTIVE

INGREDIENT RICH IN MINERALS VITAMINS CAROTENOIDS PROTEINS

AND POLYUNSATURATED FATTY ACIDS

OUR TAHITIAN ALGAE IS CULTIVATED IN CLOSED PHOTOBIOREACTORS

- IN CONTROLLED AND STABLE CONDITIONS

- IN AN ENVIRONMENTALLY FRIENDLY WAY

MULTI-ACTION total success

Tested Results

UP TO 44MORE GROWTH

IN 4 WEEKS

From the folliclehellipTAHITIAN ALGAE STIMULATES

LOCALISED CELL MULTIPLICATION IN THE FOLLICLE REGION

PROMOTING FASTER HAIR GROWTH

hellipto the endsTHE ALGAE HELPSTO MAKE

YOUR HAIRMOREVIBRANT AND

DENSE WITH ASTRONGERAPPEARANCE

A VERY SMALL LINE FOR

very long hair

THE SIZES ALLOW UP TO 2 MONTHS OF TREATMENT

SHAMPOO

IT GENTLYCLEANSES

AND STARTS ACTING

ON THE FOLLICLE

500 ML BOTTLE

TONICIT ACTIVATES THE

FOLLICLE AND CREATES OPTIMAL CONDITIONS FOR

FASTER HAIR GROWTH

USE IT EVERY DAY FORMAXIMUM

EFFECTIVENESS125 ML BOTTLE

CONDITIONER

IT WORKS TO STRENGTHEN AND

NOURISH LENGTHS

AND ENDS FOR THE HAIR WELL-

BEING

500 ML BOTTLE

STAR

INTENSIVE SHINE SERUM LEAVE-IN SHINE INFUSION

INSTANT SHINE TO EVERY WOMENrsquoS HAIR

THE SECRETS OF

PEARL POWDER

Rich in vitamins minerals andamino acids this ancient extract

stimulates the formation of keratin helping to restore damaged areas

ARGAN OIL

A valuable plant extractthat smooths the surface

of the hair making itshiny and vibrant

ALOETRIX

An exclusive complexcontaining Aloe Vera

Wheat Germ and UV Filterfor soft and silky hair

STYLE

Hair that always looks good with style and energy

MATTE PASTE ndash SHINE WAX ndash GEL ndashSTRONG HAIRSPRAY ndash EXTRA STRONG HAIRSPRAY ndash CURL amp MOLD ACTIVATOR

STYLE

An incredibly complete formula

with an energy source directly from nature

Green CoffeeItrsquos a fantastic natural ally for our hairrsquos vitality thanks to its energizing andprotective properties Its oil rich in Omega 6 fatty acids and Vitamin Ehelps to protect the hair from dehydration preventing itsimpoverishment

AloetrixAn extraordinary complex containing

Aloe Vera and Wheat Proteins that helpsmake the hair soft and silky

COSMETICEFFECT OF HAIR

+135

HYDRATION

Enhanced

Average value measured after five treatments with Yellow Style products After rinsing hair combability is improved Instrumental test conducted on Yellow Style Curl amp Mold Activator

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 36: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

hellipFOR complete control OF UNRULY HAIR

Say goodbye to frizzy

hair Drastic reductionin volume

FROM THE VERYFIRST TREATMENT

Perfectlymanageable

hair

UP TO

4 daysEVEN IN

CONDITIONS OF EXTREME HUMIDITY

(70-80) -42IN VOLUME AS COMPAREDTO A BASIC TREATMENT

WHEN USED REGULARLYIT CREATES

longer lastingsmoothness

and silkiness

FROM VERY FIRST USE THE YELLOW LISS TREATMENT (SHAMPOO+MASK+MULTI-BENEFIT) REDUCES FRIZZ BY 75 AS COMPARED TO USING AN ORDINARY SHAMPOO AFTER 4 DAYS THERE IS STILL 42 LESS FRIZZINSTRUMENTAL TESTS CONDUCTED AT 22-25degC WITH RELATIVE HUMIDITY (RH) OF 70-80 THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) AS COMPARED TO AN ORDINARY SHAMPOO VISIBLY REDUCES UNWANTED VOLUME TREATMENT AFTER TREATMENT THE USE OF YELLOW LISS (SHAMPOO+MASK+MULTI-BENEFIT) MAKES THE HAIR SMOOTHER AND EASIER TO MANAGE OVER TIME

COLOR CARE

COLOR CARE

Specially designed to enhanceand preserve intensity and vibrancy

of hair colour over time

Maximum performancewith only 3 products

LEAVE-IN SERUMExtraordinary ultra-light serum that seals cuticles and helps to prolong colour intensity and shine Protects hair from aggressive external agents such as heat sources and sunlight Contains UV filter Perfect for pre-styling on wet hair or as finishing on dry hair150ml bottle

SHAMPOOGently cleanses maintaining highlight intensity and shine day after day Eliminates alkaline residue from colour treatment and seals the cuticles500-1500 ml bottle

MASKRegenerates and intensely nourishes coloured hairHelps to prolong highlight intensity and keep hair shiny and soft500 - 1000 ml jar

An elixir of life at theheart of the formula

Goji BerriesOriginal from Tibet these

berries are consideredto be an elixir of life

Rich in vitamins sugarsminerals and proteinsthey help slow downoxidation to prolong

colour intensity

Colour still fresh

after month

Enhanced shine

+ 4 after just

one treatment

After 12 washes colour maintains over 85 of its intensity Average value calculated on results of instrumental test conducted on Yellow Color Permanent shades 5 and 8 with Yellow Color Care full treatmentInstrumental test conducted on Yellow Color Permanent shade 766 with Yellow Color Care full treatment compared to basic shampoo and conditioner treatment

Smart Education

Salon services

Available for download on the website

NUTRITIVE

NUTRITIVE

An explosionfor dry hair

MASKAN AMAZING BOMB EVEN FOR THE DRIEST HAIR

IN JUST A FEW MINUTES ITS RICH TEXTURE PROVIDES AN EXPLOSION OF NOURISHMENT

SOFTNESS AND SHINE

JAR 5001000 ML

SHAMPOOCLEANSES GENTLY NOURISHING

THE HAIR DAY AFTER DAY

BOTTLE 5001500 ML

LEAVE-IN CONDITIONERLIGHT LEAVE-IN CONDITIONER IDEAL FOR DETANGLING EVEN THE DRIEST HAIR FOR

LONG-LASTING MOISTURE

TUBE 250 ML

OILA PRECIOUS SERUM FULL OF NOURISHMENT AND SHINE

THAT CREATES A BARRIER ON THE HAIR PROTECTING

IT FROM HUMIDITY AND GIVING YOU EXTRAORDINARILY

NOURISHED AND SHINY HAIR

BOTTLE 125 ML

PRODUCT RANGE

Coconut OilAN OIL HIGHLY VALUED IN

BEAUTY TREATMENTS FOR ITS NOURISHING AND REGENERATING POWERS

THE PRESENCE OF EMOLLIENTSAND VITAMIN E MAKE IT PERFECT

FOR PROVIDING DEEP NOURISHMENTTO THE HAIR FIBER

Argan OilRENOWNED THE WORLD

OVER FOR ITS REVITALIZING PROPERTIES THIS OIL RICH IN OMEGA 3 OMEGA 6 AND VITAMIN E RESTORES THE HAIRrsquoS VITALITY

AND SILKINESS

A POWERFUL cocktail of nutrients

Incrediblysoft hair

+51AFTER JUST ONETREATMENT

+78ON DRY HAIR

+43ON WET HAIR

x 3

Visiblyimproved

brushability

Increasedshine

INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR COMPARING THE FULL YELLOW NUTRITIVE SERVICE WITH AN ORDINARY SHAMPOO INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR TREATED WITH YELLOW NUTRITIVE (SHAMPOO+MASK+LEAVE-IN CONDITIONER) COMPARED WITH UNTREATED HAIR COMPARED WITH HAIR NOT TREATED WITH YELLOW NUTRITIVE

REPAIR

The perfect energy boost for hair

REPAIR

REPAIR

YELLOWrsquoS NEW LINE FOR DAMAGED AND VERY DAMAGED HAIR IS PERFECT FOR

IN DEPTH REPAIR

PROTECTION DURING TECHNICAL SERVICES

PERSONALIZED CARE TREATMENTS

12

3

ENERGY DIRECTLY FROM nature

THANKS TO THEIR LOW MOLECULAR WEIGHT THEY PENETRATE DEEP INTO THE LAYERS OF THE HAIR FIBER AND INTERACT WITH THE KERATIN IN YOUR HAIR TO CREATE NEW BONDS

WITH FATTY ACIDS THAT WORK ON THE LIPID STRUCTURE TO PROVIDE NUTRITION

AND SEAL THE CUTICLE

Cocoa Butter

Almond Proteins

THIS HIGH-PERFORMING COMBINATION PROVIDES STRENGTH VITALITY AND PROTECTION TO YOUR HAIR

Internal restructuring

External repair

PRODUCT RANGE

86 STRONGER HAIR AFTER THE FIRST TREATMENT

SHAMPOO THE FIRST STEP TOWARDS HAVING

STRONG AND FLEXIBLE HAIRAS IT CLEANSES GENTLY IT GIVES YOUR

HAIR A HEALTHY AND VITAL LOOK

FOR SALON AND AT HOME USE

5001500 ML BOTTLE

ADAPTS TO BOTH ALKALINE AND ACIDIC ENVIRONMENTS

TO PROTECT YOUR HAIR DURING TECHNICAL SERVICES AND FOR

PERSONALIZED CARE TREATMENTS

HERE IS HOW

CONDITIONERVERSATILE PLIABLE TEXTURE CREAM WITH

MULTIUSE BENEFITS USE IT AS A RINSE PERFECT FOR THIN HAIR THAT NEEDS REPAIR

WITHOUT BEING WEIGHED DOWN USE IT AS A LEAVE-IN EXCELLENT FOR NORMAL ANDOR

THICK HAIR THAT NEEDS REPAIR OVER 24 HOURS

FOR SALON AND AT HOME USE

500 ML BOTTLE

MASKSUBSTANTIAL FORMULA FOR IN DEPTH REPAIR FROM INSIDE OUT REPAIRS THE FIBRE AND SEALS THE CUTICLE YOUR HAIR LOOKS VITAL EASIER TO UNTANGLE AND LUMINOUS

FOR SALON AND AT HOME USE

5001000 ML JAR

BOND HEROSUPER CONCENTRATED BOOSTER WITH ACTIVE INGREDIENTS FORA DEEP RECONSTRUCTION OF DAMAGED HAIR

FOR SALON USE ONLY

100 ML BOTTLE

Eg 5 ml BOND HERO + 30 ml MASK

16MIXING RATIO

Eg 10 ml BOND HERO + 60 ml YELLOW COLOuR

BLEACHING

COLOURING

SMOOTHING

Personalization AND Protection

INTENSE RECONSTRUCTION

COLOUR PROTECTION

NOURISHMENT

PERFECTLY SMOOTH HAIR WITH NO FRIZZ

16MIXING RATIO

IDEAL FOR COOL BLONDESBLEACHED WHITE OR

GREY HAIR

SILVER

hellipProvide the cool tonesthat your clients are looking for

Nature IS OUR SECRET laquodouble weaponraquo AGAINST BRASSY UNDERTONES

Accedilaiacute BerriesTHIS SUPERFOOD WITH AN INTENSE PURPLE COLORA COMPLEMENTARY COLOR OF YELLOW TONES ACTSMORE INTERNALLY ON THE CAUSES LEADING TO HAIRYELLOWING

Rose of JerichoUSED IN HOUSES TO FIGHT UNPLEASANT ODORS AND SMOKE

FOR HAIR IT CREATES AN EXTERNAL SHIELDTO PROTECT FROM YELLOWING CAUSED

BY DAILY POLLUTION

3 products FOR ICY RESULTS

SHAMPOOWHILE IT CLEANSES ITS VIOLET PIGMENTREMOVES THE YELLOWORANGE TONESRESTORING THE DESIRED COLOUR TO THE

HAIR USE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

CONDITIONERIT GIVES EXTREME SOFTNESS TO THE HAIR WHILEITS VIOLET PIGMENT REMOVES THE YELLOWORANGE TONES RESTORING THE DESIRED COLOURUSE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

PURE SILVER

ULTRA CONCENTRATED VIOLETASH PIGMENT THAT PERFECTLY NEUTRALIZESTHE MOST RESISTANT BRASSY TONES USE DURING SALON SERVICES FOR CUSTOMIZED RESULTS

LETrsquoS DISCOVERhellip

FOR SALON USE ONLY

100 ML BOTTLE

IMPROVE AND CUSTOMIZE CARE SERVICES

MIXING RATIO 110 1 ML PURE SILVER + 10 ML SHAMPOOCONDITIONERMASKS

gt

gtgtgtgt

INTENSENEUTRALIZATION

COLORPROTECTION

INTENSERECONSTRUCTION

NOURISHMENT

PERFECTLY SMOOTHHAIR WITH NO FRIZZ

PURESILVER

TONING CARE SERVICE

ENRICHED TECHNICAL SERVICES

MIXING RATIO8 ML PURE SILVER + 60 ML COLOUR

COLOURING

PURESILVER

TONING COLOR

SERVICE

MIXING RATIO 1106 ML PURE SILVER + 60 ML SMOOTHING MOUSSE

SMOOTHING

Pure Silver WIDENS SALON SERVICES

EASY LONG

VOGUEIT 2018

There is a dream called long hair

32 OF WOMEN

ARE CONSTANTLY HUNTING FOR PRODUCTS THAT STIMULATEGROWTH

MANY WOMEN HAVE THE FEELING

THAT THEIR HAIR STOPS

GROWING AT A CERTAIN POINT

HELPIt just wonrsquot grow

any more than thisrdquo

ldquo

FROM ALFAPARF GROUP RESEARCH

COMES A NEW INNOVATIVE LINE DEDICATED TO HELPING YOURCUSTOMERS

EASY LONG

Having the long hair of your dreams has never been easier

A natural secret THATCOMES FROM THE SEA

Tahitian SeaweedFROM THE POLYNESIAN SEA AN ACTIVE

INGREDIENT RICH IN MINERALS VITAMINS CAROTENOIDS PROTEINS

AND POLYUNSATURATED FATTY ACIDS

OUR TAHITIAN ALGAE IS CULTIVATED IN CLOSED PHOTOBIOREACTORS

- IN CONTROLLED AND STABLE CONDITIONS

- IN AN ENVIRONMENTALLY FRIENDLY WAY

MULTI-ACTION total success

Tested Results

UP TO 44MORE GROWTH

IN 4 WEEKS

From the folliclehellipTAHITIAN ALGAE STIMULATES

LOCALISED CELL MULTIPLICATION IN THE FOLLICLE REGION

PROMOTING FASTER HAIR GROWTH

hellipto the endsTHE ALGAE HELPSTO MAKE

YOUR HAIRMOREVIBRANT AND

DENSE WITH ASTRONGERAPPEARANCE

A VERY SMALL LINE FOR

very long hair

THE SIZES ALLOW UP TO 2 MONTHS OF TREATMENT

SHAMPOO

IT GENTLYCLEANSES

AND STARTS ACTING

ON THE FOLLICLE

500 ML BOTTLE

TONICIT ACTIVATES THE

FOLLICLE AND CREATES OPTIMAL CONDITIONS FOR

FASTER HAIR GROWTH

USE IT EVERY DAY FORMAXIMUM

EFFECTIVENESS125 ML BOTTLE

CONDITIONER

IT WORKS TO STRENGTHEN AND

NOURISH LENGTHS

AND ENDS FOR THE HAIR WELL-

BEING

500 ML BOTTLE

STAR

INTENSIVE SHINE SERUM LEAVE-IN SHINE INFUSION

INSTANT SHINE TO EVERY WOMENrsquoS HAIR

THE SECRETS OF

PEARL POWDER

Rich in vitamins minerals andamino acids this ancient extract

stimulates the formation of keratin helping to restore damaged areas

ARGAN OIL

A valuable plant extractthat smooths the surface

of the hair making itshiny and vibrant

ALOETRIX

An exclusive complexcontaining Aloe Vera

Wheat Germ and UV Filterfor soft and silky hair

STYLE

Hair that always looks good with style and energy

MATTE PASTE ndash SHINE WAX ndash GEL ndashSTRONG HAIRSPRAY ndash EXTRA STRONG HAIRSPRAY ndash CURL amp MOLD ACTIVATOR

STYLE

An incredibly complete formula

with an energy source directly from nature

Green CoffeeItrsquos a fantastic natural ally for our hairrsquos vitality thanks to its energizing andprotective properties Its oil rich in Omega 6 fatty acids and Vitamin Ehelps to protect the hair from dehydration preventing itsimpoverishment

AloetrixAn extraordinary complex containing

Aloe Vera and Wheat Proteins that helpsmake the hair soft and silky

COSMETICEFFECT OF HAIR

+135

HYDRATION

Enhanced

Average value measured after five treatments with Yellow Style products After rinsing hair combability is improved Instrumental test conducted on Yellow Style Curl amp Mold Activator

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 37: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

COLOR CARE

COLOR CARE

Specially designed to enhanceand preserve intensity and vibrancy

of hair colour over time

Maximum performancewith only 3 products

LEAVE-IN SERUMExtraordinary ultra-light serum that seals cuticles and helps to prolong colour intensity and shine Protects hair from aggressive external agents such as heat sources and sunlight Contains UV filter Perfect for pre-styling on wet hair or as finishing on dry hair150ml bottle

SHAMPOOGently cleanses maintaining highlight intensity and shine day after day Eliminates alkaline residue from colour treatment and seals the cuticles500-1500 ml bottle

MASKRegenerates and intensely nourishes coloured hairHelps to prolong highlight intensity and keep hair shiny and soft500 - 1000 ml jar

An elixir of life at theheart of the formula

Goji BerriesOriginal from Tibet these

berries are consideredto be an elixir of life

Rich in vitamins sugarsminerals and proteinsthey help slow downoxidation to prolong

colour intensity

Colour still fresh

after month

Enhanced shine

+ 4 after just

one treatment

After 12 washes colour maintains over 85 of its intensity Average value calculated on results of instrumental test conducted on Yellow Color Permanent shades 5 and 8 with Yellow Color Care full treatmentInstrumental test conducted on Yellow Color Permanent shade 766 with Yellow Color Care full treatment compared to basic shampoo and conditioner treatment

Smart Education

Salon services

Available for download on the website

NUTRITIVE

NUTRITIVE

An explosionfor dry hair

MASKAN AMAZING BOMB EVEN FOR THE DRIEST HAIR

IN JUST A FEW MINUTES ITS RICH TEXTURE PROVIDES AN EXPLOSION OF NOURISHMENT

SOFTNESS AND SHINE

JAR 5001000 ML

SHAMPOOCLEANSES GENTLY NOURISHING

THE HAIR DAY AFTER DAY

BOTTLE 5001500 ML

LEAVE-IN CONDITIONERLIGHT LEAVE-IN CONDITIONER IDEAL FOR DETANGLING EVEN THE DRIEST HAIR FOR

LONG-LASTING MOISTURE

TUBE 250 ML

OILA PRECIOUS SERUM FULL OF NOURISHMENT AND SHINE

THAT CREATES A BARRIER ON THE HAIR PROTECTING

IT FROM HUMIDITY AND GIVING YOU EXTRAORDINARILY

NOURISHED AND SHINY HAIR

BOTTLE 125 ML

PRODUCT RANGE

Coconut OilAN OIL HIGHLY VALUED IN

BEAUTY TREATMENTS FOR ITS NOURISHING AND REGENERATING POWERS

THE PRESENCE OF EMOLLIENTSAND VITAMIN E MAKE IT PERFECT

FOR PROVIDING DEEP NOURISHMENTTO THE HAIR FIBER

Argan OilRENOWNED THE WORLD

OVER FOR ITS REVITALIZING PROPERTIES THIS OIL RICH IN OMEGA 3 OMEGA 6 AND VITAMIN E RESTORES THE HAIRrsquoS VITALITY

AND SILKINESS

A POWERFUL cocktail of nutrients

Incrediblysoft hair

+51AFTER JUST ONETREATMENT

+78ON DRY HAIR

+43ON WET HAIR

x 3

Visiblyimproved

brushability

Increasedshine

INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR COMPARING THE FULL YELLOW NUTRITIVE SERVICE WITH AN ORDINARY SHAMPOO INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR TREATED WITH YELLOW NUTRITIVE (SHAMPOO+MASK+LEAVE-IN CONDITIONER) COMPARED WITH UNTREATED HAIR COMPARED WITH HAIR NOT TREATED WITH YELLOW NUTRITIVE

REPAIR

The perfect energy boost for hair

REPAIR

REPAIR

YELLOWrsquoS NEW LINE FOR DAMAGED AND VERY DAMAGED HAIR IS PERFECT FOR

IN DEPTH REPAIR

PROTECTION DURING TECHNICAL SERVICES

PERSONALIZED CARE TREATMENTS

12

3

ENERGY DIRECTLY FROM nature

THANKS TO THEIR LOW MOLECULAR WEIGHT THEY PENETRATE DEEP INTO THE LAYERS OF THE HAIR FIBER AND INTERACT WITH THE KERATIN IN YOUR HAIR TO CREATE NEW BONDS

WITH FATTY ACIDS THAT WORK ON THE LIPID STRUCTURE TO PROVIDE NUTRITION

AND SEAL THE CUTICLE

Cocoa Butter

Almond Proteins

THIS HIGH-PERFORMING COMBINATION PROVIDES STRENGTH VITALITY AND PROTECTION TO YOUR HAIR

Internal restructuring

External repair

PRODUCT RANGE

86 STRONGER HAIR AFTER THE FIRST TREATMENT

SHAMPOO THE FIRST STEP TOWARDS HAVING

STRONG AND FLEXIBLE HAIRAS IT CLEANSES GENTLY IT GIVES YOUR

HAIR A HEALTHY AND VITAL LOOK

FOR SALON AND AT HOME USE

5001500 ML BOTTLE

ADAPTS TO BOTH ALKALINE AND ACIDIC ENVIRONMENTS

TO PROTECT YOUR HAIR DURING TECHNICAL SERVICES AND FOR

PERSONALIZED CARE TREATMENTS

HERE IS HOW

CONDITIONERVERSATILE PLIABLE TEXTURE CREAM WITH

MULTIUSE BENEFITS USE IT AS A RINSE PERFECT FOR THIN HAIR THAT NEEDS REPAIR

WITHOUT BEING WEIGHED DOWN USE IT AS A LEAVE-IN EXCELLENT FOR NORMAL ANDOR

THICK HAIR THAT NEEDS REPAIR OVER 24 HOURS

FOR SALON AND AT HOME USE

500 ML BOTTLE

MASKSUBSTANTIAL FORMULA FOR IN DEPTH REPAIR FROM INSIDE OUT REPAIRS THE FIBRE AND SEALS THE CUTICLE YOUR HAIR LOOKS VITAL EASIER TO UNTANGLE AND LUMINOUS

FOR SALON AND AT HOME USE

5001000 ML JAR

BOND HEROSUPER CONCENTRATED BOOSTER WITH ACTIVE INGREDIENTS FORA DEEP RECONSTRUCTION OF DAMAGED HAIR

FOR SALON USE ONLY

100 ML BOTTLE

Eg 5 ml BOND HERO + 30 ml MASK

16MIXING RATIO

Eg 10 ml BOND HERO + 60 ml YELLOW COLOuR

BLEACHING

COLOURING

SMOOTHING

Personalization AND Protection

INTENSE RECONSTRUCTION

COLOUR PROTECTION

NOURISHMENT

PERFECTLY SMOOTH HAIR WITH NO FRIZZ

16MIXING RATIO

IDEAL FOR COOL BLONDESBLEACHED WHITE OR

GREY HAIR

SILVER

hellipProvide the cool tonesthat your clients are looking for

Nature IS OUR SECRET laquodouble weaponraquo AGAINST BRASSY UNDERTONES

Accedilaiacute BerriesTHIS SUPERFOOD WITH AN INTENSE PURPLE COLORA COMPLEMENTARY COLOR OF YELLOW TONES ACTSMORE INTERNALLY ON THE CAUSES LEADING TO HAIRYELLOWING

Rose of JerichoUSED IN HOUSES TO FIGHT UNPLEASANT ODORS AND SMOKE

FOR HAIR IT CREATES AN EXTERNAL SHIELDTO PROTECT FROM YELLOWING CAUSED

BY DAILY POLLUTION

3 products FOR ICY RESULTS

SHAMPOOWHILE IT CLEANSES ITS VIOLET PIGMENTREMOVES THE YELLOWORANGE TONESRESTORING THE DESIRED COLOUR TO THE

HAIR USE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

CONDITIONERIT GIVES EXTREME SOFTNESS TO THE HAIR WHILEITS VIOLET PIGMENT REMOVES THE YELLOWORANGE TONES RESTORING THE DESIRED COLOURUSE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

PURE SILVER

ULTRA CONCENTRATED VIOLETASH PIGMENT THAT PERFECTLY NEUTRALIZESTHE MOST RESISTANT BRASSY TONES USE DURING SALON SERVICES FOR CUSTOMIZED RESULTS

LETrsquoS DISCOVERhellip

FOR SALON USE ONLY

100 ML BOTTLE

IMPROVE AND CUSTOMIZE CARE SERVICES

MIXING RATIO 110 1 ML PURE SILVER + 10 ML SHAMPOOCONDITIONERMASKS

gt

gtgtgtgt

INTENSENEUTRALIZATION

COLORPROTECTION

INTENSERECONSTRUCTION

NOURISHMENT

PERFECTLY SMOOTHHAIR WITH NO FRIZZ

PURESILVER

TONING CARE SERVICE

ENRICHED TECHNICAL SERVICES

MIXING RATIO8 ML PURE SILVER + 60 ML COLOUR

COLOURING

PURESILVER

TONING COLOR

SERVICE

MIXING RATIO 1106 ML PURE SILVER + 60 ML SMOOTHING MOUSSE

SMOOTHING

Pure Silver WIDENS SALON SERVICES

EASY LONG

VOGUEIT 2018

There is a dream called long hair

32 OF WOMEN

ARE CONSTANTLY HUNTING FOR PRODUCTS THAT STIMULATEGROWTH

MANY WOMEN HAVE THE FEELING

THAT THEIR HAIR STOPS

GROWING AT A CERTAIN POINT

HELPIt just wonrsquot grow

any more than thisrdquo

ldquo

FROM ALFAPARF GROUP RESEARCH

COMES A NEW INNOVATIVE LINE DEDICATED TO HELPING YOURCUSTOMERS

EASY LONG

Having the long hair of your dreams has never been easier

A natural secret THATCOMES FROM THE SEA

Tahitian SeaweedFROM THE POLYNESIAN SEA AN ACTIVE

INGREDIENT RICH IN MINERALS VITAMINS CAROTENOIDS PROTEINS

AND POLYUNSATURATED FATTY ACIDS

OUR TAHITIAN ALGAE IS CULTIVATED IN CLOSED PHOTOBIOREACTORS

- IN CONTROLLED AND STABLE CONDITIONS

- IN AN ENVIRONMENTALLY FRIENDLY WAY

MULTI-ACTION total success

Tested Results

UP TO 44MORE GROWTH

IN 4 WEEKS

From the folliclehellipTAHITIAN ALGAE STIMULATES

LOCALISED CELL MULTIPLICATION IN THE FOLLICLE REGION

PROMOTING FASTER HAIR GROWTH

hellipto the endsTHE ALGAE HELPSTO MAKE

YOUR HAIRMOREVIBRANT AND

DENSE WITH ASTRONGERAPPEARANCE

A VERY SMALL LINE FOR

very long hair

THE SIZES ALLOW UP TO 2 MONTHS OF TREATMENT

SHAMPOO

IT GENTLYCLEANSES

AND STARTS ACTING

ON THE FOLLICLE

500 ML BOTTLE

TONICIT ACTIVATES THE

FOLLICLE AND CREATES OPTIMAL CONDITIONS FOR

FASTER HAIR GROWTH

USE IT EVERY DAY FORMAXIMUM

EFFECTIVENESS125 ML BOTTLE

CONDITIONER

IT WORKS TO STRENGTHEN AND

NOURISH LENGTHS

AND ENDS FOR THE HAIR WELL-

BEING

500 ML BOTTLE

STAR

INTENSIVE SHINE SERUM LEAVE-IN SHINE INFUSION

INSTANT SHINE TO EVERY WOMENrsquoS HAIR

THE SECRETS OF

PEARL POWDER

Rich in vitamins minerals andamino acids this ancient extract

stimulates the formation of keratin helping to restore damaged areas

ARGAN OIL

A valuable plant extractthat smooths the surface

of the hair making itshiny and vibrant

ALOETRIX

An exclusive complexcontaining Aloe Vera

Wheat Germ and UV Filterfor soft and silky hair

STYLE

Hair that always looks good with style and energy

MATTE PASTE ndash SHINE WAX ndash GEL ndashSTRONG HAIRSPRAY ndash EXTRA STRONG HAIRSPRAY ndash CURL amp MOLD ACTIVATOR

STYLE

An incredibly complete formula

with an energy source directly from nature

Green CoffeeItrsquos a fantastic natural ally for our hairrsquos vitality thanks to its energizing andprotective properties Its oil rich in Omega 6 fatty acids and Vitamin Ehelps to protect the hair from dehydration preventing itsimpoverishment

AloetrixAn extraordinary complex containing

Aloe Vera and Wheat Proteins that helpsmake the hair soft and silky

COSMETICEFFECT OF HAIR

+135

HYDRATION

Enhanced

Average value measured after five treatments with Yellow Style products After rinsing hair combability is improved Instrumental test conducted on Yellow Style Curl amp Mold Activator

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 38: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

COLOR CARE

Specially designed to enhanceand preserve intensity and vibrancy

of hair colour over time

Maximum performancewith only 3 products

LEAVE-IN SERUMExtraordinary ultra-light serum that seals cuticles and helps to prolong colour intensity and shine Protects hair from aggressive external agents such as heat sources and sunlight Contains UV filter Perfect for pre-styling on wet hair or as finishing on dry hair150ml bottle

SHAMPOOGently cleanses maintaining highlight intensity and shine day after day Eliminates alkaline residue from colour treatment and seals the cuticles500-1500 ml bottle

MASKRegenerates and intensely nourishes coloured hairHelps to prolong highlight intensity and keep hair shiny and soft500 - 1000 ml jar

An elixir of life at theheart of the formula

Goji BerriesOriginal from Tibet these

berries are consideredto be an elixir of life

Rich in vitamins sugarsminerals and proteinsthey help slow downoxidation to prolong

colour intensity

Colour still fresh

after month

Enhanced shine

+ 4 after just

one treatment

After 12 washes colour maintains over 85 of its intensity Average value calculated on results of instrumental test conducted on Yellow Color Permanent shades 5 and 8 with Yellow Color Care full treatmentInstrumental test conducted on Yellow Color Permanent shade 766 with Yellow Color Care full treatment compared to basic shampoo and conditioner treatment

Smart Education

Salon services

Available for download on the website

NUTRITIVE

NUTRITIVE

An explosionfor dry hair

MASKAN AMAZING BOMB EVEN FOR THE DRIEST HAIR

IN JUST A FEW MINUTES ITS RICH TEXTURE PROVIDES AN EXPLOSION OF NOURISHMENT

SOFTNESS AND SHINE

JAR 5001000 ML

SHAMPOOCLEANSES GENTLY NOURISHING

THE HAIR DAY AFTER DAY

BOTTLE 5001500 ML

LEAVE-IN CONDITIONERLIGHT LEAVE-IN CONDITIONER IDEAL FOR DETANGLING EVEN THE DRIEST HAIR FOR

LONG-LASTING MOISTURE

TUBE 250 ML

OILA PRECIOUS SERUM FULL OF NOURISHMENT AND SHINE

THAT CREATES A BARRIER ON THE HAIR PROTECTING

IT FROM HUMIDITY AND GIVING YOU EXTRAORDINARILY

NOURISHED AND SHINY HAIR

BOTTLE 125 ML

PRODUCT RANGE

Coconut OilAN OIL HIGHLY VALUED IN

BEAUTY TREATMENTS FOR ITS NOURISHING AND REGENERATING POWERS

THE PRESENCE OF EMOLLIENTSAND VITAMIN E MAKE IT PERFECT

FOR PROVIDING DEEP NOURISHMENTTO THE HAIR FIBER

Argan OilRENOWNED THE WORLD

OVER FOR ITS REVITALIZING PROPERTIES THIS OIL RICH IN OMEGA 3 OMEGA 6 AND VITAMIN E RESTORES THE HAIRrsquoS VITALITY

AND SILKINESS

A POWERFUL cocktail of nutrients

Incrediblysoft hair

+51AFTER JUST ONETREATMENT

+78ON DRY HAIR

+43ON WET HAIR

x 3

Visiblyimproved

brushability

Increasedshine

INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR COMPARING THE FULL YELLOW NUTRITIVE SERVICE WITH AN ORDINARY SHAMPOO INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR TREATED WITH YELLOW NUTRITIVE (SHAMPOO+MASK+LEAVE-IN CONDITIONER) COMPARED WITH UNTREATED HAIR COMPARED WITH HAIR NOT TREATED WITH YELLOW NUTRITIVE

REPAIR

The perfect energy boost for hair

REPAIR

REPAIR

YELLOWrsquoS NEW LINE FOR DAMAGED AND VERY DAMAGED HAIR IS PERFECT FOR

IN DEPTH REPAIR

PROTECTION DURING TECHNICAL SERVICES

PERSONALIZED CARE TREATMENTS

12

3

ENERGY DIRECTLY FROM nature

THANKS TO THEIR LOW MOLECULAR WEIGHT THEY PENETRATE DEEP INTO THE LAYERS OF THE HAIR FIBER AND INTERACT WITH THE KERATIN IN YOUR HAIR TO CREATE NEW BONDS

WITH FATTY ACIDS THAT WORK ON THE LIPID STRUCTURE TO PROVIDE NUTRITION

AND SEAL THE CUTICLE

Cocoa Butter

Almond Proteins

THIS HIGH-PERFORMING COMBINATION PROVIDES STRENGTH VITALITY AND PROTECTION TO YOUR HAIR

Internal restructuring

External repair

PRODUCT RANGE

86 STRONGER HAIR AFTER THE FIRST TREATMENT

SHAMPOO THE FIRST STEP TOWARDS HAVING

STRONG AND FLEXIBLE HAIRAS IT CLEANSES GENTLY IT GIVES YOUR

HAIR A HEALTHY AND VITAL LOOK

FOR SALON AND AT HOME USE

5001500 ML BOTTLE

ADAPTS TO BOTH ALKALINE AND ACIDIC ENVIRONMENTS

TO PROTECT YOUR HAIR DURING TECHNICAL SERVICES AND FOR

PERSONALIZED CARE TREATMENTS

HERE IS HOW

CONDITIONERVERSATILE PLIABLE TEXTURE CREAM WITH

MULTIUSE BENEFITS USE IT AS A RINSE PERFECT FOR THIN HAIR THAT NEEDS REPAIR

WITHOUT BEING WEIGHED DOWN USE IT AS A LEAVE-IN EXCELLENT FOR NORMAL ANDOR

THICK HAIR THAT NEEDS REPAIR OVER 24 HOURS

FOR SALON AND AT HOME USE

500 ML BOTTLE

MASKSUBSTANTIAL FORMULA FOR IN DEPTH REPAIR FROM INSIDE OUT REPAIRS THE FIBRE AND SEALS THE CUTICLE YOUR HAIR LOOKS VITAL EASIER TO UNTANGLE AND LUMINOUS

FOR SALON AND AT HOME USE

5001000 ML JAR

BOND HEROSUPER CONCENTRATED BOOSTER WITH ACTIVE INGREDIENTS FORA DEEP RECONSTRUCTION OF DAMAGED HAIR

FOR SALON USE ONLY

100 ML BOTTLE

Eg 5 ml BOND HERO + 30 ml MASK

16MIXING RATIO

Eg 10 ml BOND HERO + 60 ml YELLOW COLOuR

BLEACHING

COLOURING

SMOOTHING

Personalization AND Protection

INTENSE RECONSTRUCTION

COLOUR PROTECTION

NOURISHMENT

PERFECTLY SMOOTH HAIR WITH NO FRIZZ

16MIXING RATIO

IDEAL FOR COOL BLONDESBLEACHED WHITE OR

GREY HAIR

SILVER

hellipProvide the cool tonesthat your clients are looking for

Nature IS OUR SECRET laquodouble weaponraquo AGAINST BRASSY UNDERTONES

Accedilaiacute BerriesTHIS SUPERFOOD WITH AN INTENSE PURPLE COLORA COMPLEMENTARY COLOR OF YELLOW TONES ACTSMORE INTERNALLY ON THE CAUSES LEADING TO HAIRYELLOWING

Rose of JerichoUSED IN HOUSES TO FIGHT UNPLEASANT ODORS AND SMOKE

FOR HAIR IT CREATES AN EXTERNAL SHIELDTO PROTECT FROM YELLOWING CAUSED

BY DAILY POLLUTION

3 products FOR ICY RESULTS

SHAMPOOWHILE IT CLEANSES ITS VIOLET PIGMENTREMOVES THE YELLOWORANGE TONESRESTORING THE DESIRED COLOUR TO THE

HAIR USE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

CONDITIONERIT GIVES EXTREME SOFTNESS TO THE HAIR WHILEITS VIOLET PIGMENT REMOVES THE YELLOWORANGE TONES RESTORING THE DESIRED COLOURUSE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

PURE SILVER

ULTRA CONCENTRATED VIOLETASH PIGMENT THAT PERFECTLY NEUTRALIZESTHE MOST RESISTANT BRASSY TONES USE DURING SALON SERVICES FOR CUSTOMIZED RESULTS

LETrsquoS DISCOVERhellip

FOR SALON USE ONLY

100 ML BOTTLE

IMPROVE AND CUSTOMIZE CARE SERVICES

MIXING RATIO 110 1 ML PURE SILVER + 10 ML SHAMPOOCONDITIONERMASKS

gt

gtgtgtgt

INTENSENEUTRALIZATION

COLORPROTECTION

INTENSERECONSTRUCTION

NOURISHMENT

PERFECTLY SMOOTHHAIR WITH NO FRIZZ

PURESILVER

TONING CARE SERVICE

ENRICHED TECHNICAL SERVICES

MIXING RATIO8 ML PURE SILVER + 60 ML COLOUR

COLOURING

PURESILVER

TONING COLOR

SERVICE

MIXING RATIO 1106 ML PURE SILVER + 60 ML SMOOTHING MOUSSE

SMOOTHING

Pure Silver WIDENS SALON SERVICES

EASY LONG

VOGUEIT 2018

There is a dream called long hair

32 OF WOMEN

ARE CONSTANTLY HUNTING FOR PRODUCTS THAT STIMULATEGROWTH

MANY WOMEN HAVE THE FEELING

THAT THEIR HAIR STOPS

GROWING AT A CERTAIN POINT

HELPIt just wonrsquot grow

any more than thisrdquo

ldquo

FROM ALFAPARF GROUP RESEARCH

COMES A NEW INNOVATIVE LINE DEDICATED TO HELPING YOURCUSTOMERS

EASY LONG

Having the long hair of your dreams has never been easier

A natural secret THATCOMES FROM THE SEA

Tahitian SeaweedFROM THE POLYNESIAN SEA AN ACTIVE

INGREDIENT RICH IN MINERALS VITAMINS CAROTENOIDS PROTEINS

AND POLYUNSATURATED FATTY ACIDS

OUR TAHITIAN ALGAE IS CULTIVATED IN CLOSED PHOTOBIOREACTORS

- IN CONTROLLED AND STABLE CONDITIONS

- IN AN ENVIRONMENTALLY FRIENDLY WAY

MULTI-ACTION total success

Tested Results

UP TO 44MORE GROWTH

IN 4 WEEKS

From the folliclehellipTAHITIAN ALGAE STIMULATES

LOCALISED CELL MULTIPLICATION IN THE FOLLICLE REGION

PROMOTING FASTER HAIR GROWTH

hellipto the endsTHE ALGAE HELPSTO MAKE

YOUR HAIRMOREVIBRANT AND

DENSE WITH ASTRONGERAPPEARANCE

A VERY SMALL LINE FOR

very long hair

THE SIZES ALLOW UP TO 2 MONTHS OF TREATMENT

SHAMPOO

IT GENTLYCLEANSES

AND STARTS ACTING

ON THE FOLLICLE

500 ML BOTTLE

TONICIT ACTIVATES THE

FOLLICLE AND CREATES OPTIMAL CONDITIONS FOR

FASTER HAIR GROWTH

USE IT EVERY DAY FORMAXIMUM

EFFECTIVENESS125 ML BOTTLE

CONDITIONER

IT WORKS TO STRENGTHEN AND

NOURISH LENGTHS

AND ENDS FOR THE HAIR WELL-

BEING

500 ML BOTTLE

STAR

INTENSIVE SHINE SERUM LEAVE-IN SHINE INFUSION

INSTANT SHINE TO EVERY WOMENrsquoS HAIR

THE SECRETS OF

PEARL POWDER

Rich in vitamins minerals andamino acids this ancient extract

stimulates the formation of keratin helping to restore damaged areas

ARGAN OIL

A valuable plant extractthat smooths the surface

of the hair making itshiny and vibrant

ALOETRIX

An exclusive complexcontaining Aloe Vera

Wheat Germ and UV Filterfor soft and silky hair

STYLE

Hair that always looks good with style and energy

MATTE PASTE ndash SHINE WAX ndash GEL ndashSTRONG HAIRSPRAY ndash EXTRA STRONG HAIRSPRAY ndash CURL amp MOLD ACTIVATOR

STYLE

An incredibly complete formula

with an energy source directly from nature

Green CoffeeItrsquos a fantastic natural ally for our hairrsquos vitality thanks to its energizing andprotective properties Its oil rich in Omega 6 fatty acids and Vitamin Ehelps to protect the hair from dehydration preventing itsimpoverishment

AloetrixAn extraordinary complex containing

Aloe Vera and Wheat Proteins that helpsmake the hair soft and silky

COSMETICEFFECT OF HAIR

+135

HYDRATION

Enhanced

Average value measured after five treatments with Yellow Style products After rinsing hair combability is improved Instrumental test conducted on Yellow Style Curl amp Mold Activator

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 39: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

Maximum performancewith only 3 products

LEAVE-IN SERUMExtraordinary ultra-light serum that seals cuticles and helps to prolong colour intensity and shine Protects hair from aggressive external agents such as heat sources and sunlight Contains UV filter Perfect for pre-styling on wet hair or as finishing on dry hair150ml bottle

SHAMPOOGently cleanses maintaining highlight intensity and shine day after day Eliminates alkaline residue from colour treatment and seals the cuticles500-1500 ml bottle

MASKRegenerates and intensely nourishes coloured hairHelps to prolong highlight intensity and keep hair shiny and soft500 - 1000 ml jar

An elixir of life at theheart of the formula

Goji BerriesOriginal from Tibet these

berries are consideredto be an elixir of life

Rich in vitamins sugarsminerals and proteinsthey help slow downoxidation to prolong

colour intensity

Colour still fresh

after month

Enhanced shine

+ 4 after just

one treatment

After 12 washes colour maintains over 85 of its intensity Average value calculated on results of instrumental test conducted on Yellow Color Permanent shades 5 and 8 with Yellow Color Care full treatmentInstrumental test conducted on Yellow Color Permanent shade 766 with Yellow Color Care full treatment compared to basic shampoo and conditioner treatment

Smart Education

Salon services

Available for download on the website

NUTRITIVE

NUTRITIVE

An explosionfor dry hair

MASKAN AMAZING BOMB EVEN FOR THE DRIEST HAIR

IN JUST A FEW MINUTES ITS RICH TEXTURE PROVIDES AN EXPLOSION OF NOURISHMENT

SOFTNESS AND SHINE

JAR 5001000 ML

SHAMPOOCLEANSES GENTLY NOURISHING

THE HAIR DAY AFTER DAY

BOTTLE 5001500 ML

LEAVE-IN CONDITIONERLIGHT LEAVE-IN CONDITIONER IDEAL FOR DETANGLING EVEN THE DRIEST HAIR FOR

LONG-LASTING MOISTURE

TUBE 250 ML

OILA PRECIOUS SERUM FULL OF NOURISHMENT AND SHINE

THAT CREATES A BARRIER ON THE HAIR PROTECTING

IT FROM HUMIDITY AND GIVING YOU EXTRAORDINARILY

NOURISHED AND SHINY HAIR

BOTTLE 125 ML

PRODUCT RANGE

Coconut OilAN OIL HIGHLY VALUED IN

BEAUTY TREATMENTS FOR ITS NOURISHING AND REGENERATING POWERS

THE PRESENCE OF EMOLLIENTSAND VITAMIN E MAKE IT PERFECT

FOR PROVIDING DEEP NOURISHMENTTO THE HAIR FIBER

Argan OilRENOWNED THE WORLD

OVER FOR ITS REVITALIZING PROPERTIES THIS OIL RICH IN OMEGA 3 OMEGA 6 AND VITAMIN E RESTORES THE HAIRrsquoS VITALITY

AND SILKINESS

A POWERFUL cocktail of nutrients

Incrediblysoft hair

+51AFTER JUST ONETREATMENT

+78ON DRY HAIR

+43ON WET HAIR

x 3

Visiblyimproved

brushability

Increasedshine

INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR COMPARING THE FULL YELLOW NUTRITIVE SERVICE WITH AN ORDINARY SHAMPOO INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR TREATED WITH YELLOW NUTRITIVE (SHAMPOO+MASK+LEAVE-IN CONDITIONER) COMPARED WITH UNTREATED HAIR COMPARED WITH HAIR NOT TREATED WITH YELLOW NUTRITIVE

REPAIR

The perfect energy boost for hair

REPAIR

REPAIR

YELLOWrsquoS NEW LINE FOR DAMAGED AND VERY DAMAGED HAIR IS PERFECT FOR

IN DEPTH REPAIR

PROTECTION DURING TECHNICAL SERVICES

PERSONALIZED CARE TREATMENTS

12

3

ENERGY DIRECTLY FROM nature

THANKS TO THEIR LOW MOLECULAR WEIGHT THEY PENETRATE DEEP INTO THE LAYERS OF THE HAIR FIBER AND INTERACT WITH THE KERATIN IN YOUR HAIR TO CREATE NEW BONDS

WITH FATTY ACIDS THAT WORK ON THE LIPID STRUCTURE TO PROVIDE NUTRITION

AND SEAL THE CUTICLE

Cocoa Butter

Almond Proteins

THIS HIGH-PERFORMING COMBINATION PROVIDES STRENGTH VITALITY AND PROTECTION TO YOUR HAIR

Internal restructuring

External repair

PRODUCT RANGE

86 STRONGER HAIR AFTER THE FIRST TREATMENT

SHAMPOO THE FIRST STEP TOWARDS HAVING

STRONG AND FLEXIBLE HAIRAS IT CLEANSES GENTLY IT GIVES YOUR

HAIR A HEALTHY AND VITAL LOOK

FOR SALON AND AT HOME USE

5001500 ML BOTTLE

ADAPTS TO BOTH ALKALINE AND ACIDIC ENVIRONMENTS

TO PROTECT YOUR HAIR DURING TECHNICAL SERVICES AND FOR

PERSONALIZED CARE TREATMENTS

HERE IS HOW

CONDITIONERVERSATILE PLIABLE TEXTURE CREAM WITH

MULTIUSE BENEFITS USE IT AS A RINSE PERFECT FOR THIN HAIR THAT NEEDS REPAIR

WITHOUT BEING WEIGHED DOWN USE IT AS A LEAVE-IN EXCELLENT FOR NORMAL ANDOR

THICK HAIR THAT NEEDS REPAIR OVER 24 HOURS

FOR SALON AND AT HOME USE

500 ML BOTTLE

MASKSUBSTANTIAL FORMULA FOR IN DEPTH REPAIR FROM INSIDE OUT REPAIRS THE FIBRE AND SEALS THE CUTICLE YOUR HAIR LOOKS VITAL EASIER TO UNTANGLE AND LUMINOUS

FOR SALON AND AT HOME USE

5001000 ML JAR

BOND HEROSUPER CONCENTRATED BOOSTER WITH ACTIVE INGREDIENTS FORA DEEP RECONSTRUCTION OF DAMAGED HAIR

FOR SALON USE ONLY

100 ML BOTTLE

Eg 5 ml BOND HERO + 30 ml MASK

16MIXING RATIO

Eg 10 ml BOND HERO + 60 ml YELLOW COLOuR

BLEACHING

COLOURING

SMOOTHING

Personalization AND Protection

INTENSE RECONSTRUCTION

COLOUR PROTECTION

NOURISHMENT

PERFECTLY SMOOTH HAIR WITH NO FRIZZ

16MIXING RATIO

IDEAL FOR COOL BLONDESBLEACHED WHITE OR

GREY HAIR

SILVER

hellipProvide the cool tonesthat your clients are looking for

Nature IS OUR SECRET laquodouble weaponraquo AGAINST BRASSY UNDERTONES

Accedilaiacute BerriesTHIS SUPERFOOD WITH AN INTENSE PURPLE COLORA COMPLEMENTARY COLOR OF YELLOW TONES ACTSMORE INTERNALLY ON THE CAUSES LEADING TO HAIRYELLOWING

Rose of JerichoUSED IN HOUSES TO FIGHT UNPLEASANT ODORS AND SMOKE

FOR HAIR IT CREATES AN EXTERNAL SHIELDTO PROTECT FROM YELLOWING CAUSED

BY DAILY POLLUTION

3 products FOR ICY RESULTS

SHAMPOOWHILE IT CLEANSES ITS VIOLET PIGMENTREMOVES THE YELLOWORANGE TONESRESTORING THE DESIRED COLOUR TO THE

HAIR USE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

CONDITIONERIT GIVES EXTREME SOFTNESS TO THE HAIR WHILEITS VIOLET PIGMENT REMOVES THE YELLOWORANGE TONES RESTORING THE DESIRED COLOURUSE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

PURE SILVER

ULTRA CONCENTRATED VIOLETASH PIGMENT THAT PERFECTLY NEUTRALIZESTHE MOST RESISTANT BRASSY TONES USE DURING SALON SERVICES FOR CUSTOMIZED RESULTS

LETrsquoS DISCOVERhellip

FOR SALON USE ONLY

100 ML BOTTLE

IMPROVE AND CUSTOMIZE CARE SERVICES

MIXING RATIO 110 1 ML PURE SILVER + 10 ML SHAMPOOCONDITIONERMASKS

gt

gtgtgtgt

INTENSENEUTRALIZATION

COLORPROTECTION

INTENSERECONSTRUCTION

NOURISHMENT

PERFECTLY SMOOTHHAIR WITH NO FRIZZ

PURESILVER

TONING CARE SERVICE

ENRICHED TECHNICAL SERVICES

MIXING RATIO8 ML PURE SILVER + 60 ML COLOUR

COLOURING

PURESILVER

TONING COLOR

SERVICE

MIXING RATIO 1106 ML PURE SILVER + 60 ML SMOOTHING MOUSSE

SMOOTHING

Pure Silver WIDENS SALON SERVICES

EASY LONG

VOGUEIT 2018

There is a dream called long hair

32 OF WOMEN

ARE CONSTANTLY HUNTING FOR PRODUCTS THAT STIMULATEGROWTH

MANY WOMEN HAVE THE FEELING

THAT THEIR HAIR STOPS

GROWING AT A CERTAIN POINT

HELPIt just wonrsquot grow

any more than thisrdquo

ldquo

FROM ALFAPARF GROUP RESEARCH

COMES A NEW INNOVATIVE LINE DEDICATED TO HELPING YOURCUSTOMERS

EASY LONG

Having the long hair of your dreams has never been easier

A natural secret THATCOMES FROM THE SEA

Tahitian SeaweedFROM THE POLYNESIAN SEA AN ACTIVE

INGREDIENT RICH IN MINERALS VITAMINS CAROTENOIDS PROTEINS

AND POLYUNSATURATED FATTY ACIDS

OUR TAHITIAN ALGAE IS CULTIVATED IN CLOSED PHOTOBIOREACTORS

- IN CONTROLLED AND STABLE CONDITIONS

- IN AN ENVIRONMENTALLY FRIENDLY WAY

MULTI-ACTION total success

Tested Results

UP TO 44MORE GROWTH

IN 4 WEEKS

From the folliclehellipTAHITIAN ALGAE STIMULATES

LOCALISED CELL MULTIPLICATION IN THE FOLLICLE REGION

PROMOTING FASTER HAIR GROWTH

hellipto the endsTHE ALGAE HELPSTO MAKE

YOUR HAIRMOREVIBRANT AND

DENSE WITH ASTRONGERAPPEARANCE

A VERY SMALL LINE FOR

very long hair

THE SIZES ALLOW UP TO 2 MONTHS OF TREATMENT

SHAMPOO

IT GENTLYCLEANSES

AND STARTS ACTING

ON THE FOLLICLE

500 ML BOTTLE

TONICIT ACTIVATES THE

FOLLICLE AND CREATES OPTIMAL CONDITIONS FOR

FASTER HAIR GROWTH

USE IT EVERY DAY FORMAXIMUM

EFFECTIVENESS125 ML BOTTLE

CONDITIONER

IT WORKS TO STRENGTHEN AND

NOURISH LENGTHS

AND ENDS FOR THE HAIR WELL-

BEING

500 ML BOTTLE

STAR

INTENSIVE SHINE SERUM LEAVE-IN SHINE INFUSION

INSTANT SHINE TO EVERY WOMENrsquoS HAIR

THE SECRETS OF

PEARL POWDER

Rich in vitamins minerals andamino acids this ancient extract

stimulates the formation of keratin helping to restore damaged areas

ARGAN OIL

A valuable plant extractthat smooths the surface

of the hair making itshiny and vibrant

ALOETRIX

An exclusive complexcontaining Aloe Vera

Wheat Germ and UV Filterfor soft and silky hair

STYLE

Hair that always looks good with style and energy

MATTE PASTE ndash SHINE WAX ndash GEL ndashSTRONG HAIRSPRAY ndash EXTRA STRONG HAIRSPRAY ndash CURL amp MOLD ACTIVATOR

STYLE

An incredibly complete formula

with an energy source directly from nature

Green CoffeeItrsquos a fantastic natural ally for our hairrsquos vitality thanks to its energizing andprotective properties Its oil rich in Omega 6 fatty acids and Vitamin Ehelps to protect the hair from dehydration preventing itsimpoverishment

AloetrixAn extraordinary complex containing

Aloe Vera and Wheat Proteins that helpsmake the hair soft and silky

COSMETICEFFECT OF HAIR

+135

HYDRATION

Enhanced

Average value measured after five treatments with Yellow Style products After rinsing hair combability is improved Instrumental test conducted on Yellow Style Curl amp Mold Activator

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 40: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

An elixir of life at theheart of the formula

Goji BerriesOriginal from Tibet these

berries are consideredto be an elixir of life

Rich in vitamins sugarsminerals and proteinsthey help slow downoxidation to prolong

colour intensity

Colour still fresh

after month

Enhanced shine

+ 4 after just

one treatment

After 12 washes colour maintains over 85 of its intensity Average value calculated on results of instrumental test conducted on Yellow Color Permanent shades 5 and 8 with Yellow Color Care full treatmentInstrumental test conducted on Yellow Color Permanent shade 766 with Yellow Color Care full treatment compared to basic shampoo and conditioner treatment

Smart Education

Salon services

Available for download on the website

NUTRITIVE

NUTRITIVE

An explosionfor dry hair

MASKAN AMAZING BOMB EVEN FOR THE DRIEST HAIR

IN JUST A FEW MINUTES ITS RICH TEXTURE PROVIDES AN EXPLOSION OF NOURISHMENT

SOFTNESS AND SHINE

JAR 5001000 ML

SHAMPOOCLEANSES GENTLY NOURISHING

THE HAIR DAY AFTER DAY

BOTTLE 5001500 ML

LEAVE-IN CONDITIONERLIGHT LEAVE-IN CONDITIONER IDEAL FOR DETANGLING EVEN THE DRIEST HAIR FOR

LONG-LASTING MOISTURE

TUBE 250 ML

OILA PRECIOUS SERUM FULL OF NOURISHMENT AND SHINE

THAT CREATES A BARRIER ON THE HAIR PROTECTING

IT FROM HUMIDITY AND GIVING YOU EXTRAORDINARILY

NOURISHED AND SHINY HAIR

BOTTLE 125 ML

PRODUCT RANGE

Coconut OilAN OIL HIGHLY VALUED IN

BEAUTY TREATMENTS FOR ITS NOURISHING AND REGENERATING POWERS

THE PRESENCE OF EMOLLIENTSAND VITAMIN E MAKE IT PERFECT

FOR PROVIDING DEEP NOURISHMENTTO THE HAIR FIBER

Argan OilRENOWNED THE WORLD

OVER FOR ITS REVITALIZING PROPERTIES THIS OIL RICH IN OMEGA 3 OMEGA 6 AND VITAMIN E RESTORES THE HAIRrsquoS VITALITY

AND SILKINESS

A POWERFUL cocktail of nutrients

Incrediblysoft hair

+51AFTER JUST ONETREATMENT

+78ON DRY HAIR

+43ON WET HAIR

x 3

Visiblyimproved

brushability

Increasedshine

INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR COMPARING THE FULL YELLOW NUTRITIVE SERVICE WITH AN ORDINARY SHAMPOO INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR TREATED WITH YELLOW NUTRITIVE (SHAMPOO+MASK+LEAVE-IN CONDITIONER) COMPARED WITH UNTREATED HAIR COMPARED WITH HAIR NOT TREATED WITH YELLOW NUTRITIVE

REPAIR

The perfect energy boost for hair

REPAIR

REPAIR

YELLOWrsquoS NEW LINE FOR DAMAGED AND VERY DAMAGED HAIR IS PERFECT FOR

IN DEPTH REPAIR

PROTECTION DURING TECHNICAL SERVICES

PERSONALIZED CARE TREATMENTS

12

3

ENERGY DIRECTLY FROM nature

THANKS TO THEIR LOW MOLECULAR WEIGHT THEY PENETRATE DEEP INTO THE LAYERS OF THE HAIR FIBER AND INTERACT WITH THE KERATIN IN YOUR HAIR TO CREATE NEW BONDS

WITH FATTY ACIDS THAT WORK ON THE LIPID STRUCTURE TO PROVIDE NUTRITION

AND SEAL THE CUTICLE

Cocoa Butter

Almond Proteins

THIS HIGH-PERFORMING COMBINATION PROVIDES STRENGTH VITALITY AND PROTECTION TO YOUR HAIR

Internal restructuring

External repair

PRODUCT RANGE

86 STRONGER HAIR AFTER THE FIRST TREATMENT

SHAMPOO THE FIRST STEP TOWARDS HAVING

STRONG AND FLEXIBLE HAIRAS IT CLEANSES GENTLY IT GIVES YOUR

HAIR A HEALTHY AND VITAL LOOK

FOR SALON AND AT HOME USE

5001500 ML BOTTLE

ADAPTS TO BOTH ALKALINE AND ACIDIC ENVIRONMENTS

TO PROTECT YOUR HAIR DURING TECHNICAL SERVICES AND FOR

PERSONALIZED CARE TREATMENTS

HERE IS HOW

CONDITIONERVERSATILE PLIABLE TEXTURE CREAM WITH

MULTIUSE BENEFITS USE IT AS A RINSE PERFECT FOR THIN HAIR THAT NEEDS REPAIR

WITHOUT BEING WEIGHED DOWN USE IT AS A LEAVE-IN EXCELLENT FOR NORMAL ANDOR

THICK HAIR THAT NEEDS REPAIR OVER 24 HOURS

FOR SALON AND AT HOME USE

500 ML BOTTLE

MASKSUBSTANTIAL FORMULA FOR IN DEPTH REPAIR FROM INSIDE OUT REPAIRS THE FIBRE AND SEALS THE CUTICLE YOUR HAIR LOOKS VITAL EASIER TO UNTANGLE AND LUMINOUS

FOR SALON AND AT HOME USE

5001000 ML JAR

BOND HEROSUPER CONCENTRATED BOOSTER WITH ACTIVE INGREDIENTS FORA DEEP RECONSTRUCTION OF DAMAGED HAIR

FOR SALON USE ONLY

100 ML BOTTLE

Eg 5 ml BOND HERO + 30 ml MASK

16MIXING RATIO

Eg 10 ml BOND HERO + 60 ml YELLOW COLOuR

BLEACHING

COLOURING

SMOOTHING

Personalization AND Protection

INTENSE RECONSTRUCTION

COLOUR PROTECTION

NOURISHMENT

PERFECTLY SMOOTH HAIR WITH NO FRIZZ

16MIXING RATIO

IDEAL FOR COOL BLONDESBLEACHED WHITE OR

GREY HAIR

SILVER

hellipProvide the cool tonesthat your clients are looking for

Nature IS OUR SECRET laquodouble weaponraquo AGAINST BRASSY UNDERTONES

Accedilaiacute BerriesTHIS SUPERFOOD WITH AN INTENSE PURPLE COLORA COMPLEMENTARY COLOR OF YELLOW TONES ACTSMORE INTERNALLY ON THE CAUSES LEADING TO HAIRYELLOWING

Rose of JerichoUSED IN HOUSES TO FIGHT UNPLEASANT ODORS AND SMOKE

FOR HAIR IT CREATES AN EXTERNAL SHIELDTO PROTECT FROM YELLOWING CAUSED

BY DAILY POLLUTION

3 products FOR ICY RESULTS

SHAMPOOWHILE IT CLEANSES ITS VIOLET PIGMENTREMOVES THE YELLOWORANGE TONESRESTORING THE DESIRED COLOUR TO THE

HAIR USE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

CONDITIONERIT GIVES EXTREME SOFTNESS TO THE HAIR WHILEITS VIOLET PIGMENT REMOVES THE YELLOWORANGE TONES RESTORING THE DESIRED COLOURUSE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

PURE SILVER

ULTRA CONCENTRATED VIOLETASH PIGMENT THAT PERFECTLY NEUTRALIZESTHE MOST RESISTANT BRASSY TONES USE DURING SALON SERVICES FOR CUSTOMIZED RESULTS

LETrsquoS DISCOVERhellip

FOR SALON USE ONLY

100 ML BOTTLE

IMPROVE AND CUSTOMIZE CARE SERVICES

MIXING RATIO 110 1 ML PURE SILVER + 10 ML SHAMPOOCONDITIONERMASKS

gt

gtgtgtgt

INTENSENEUTRALIZATION

COLORPROTECTION

INTENSERECONSTRUCTION

NOURISHMENT

PERFECTLY SMOOTHHAIR WITH NO FRIZZ

PURESILVER

TONING CARE SERVICE

ENRICHED TECHNICAL SERVICES

MIXING RATIO8 ML PURE SILVER + 60 ML COLOUR

COLOURING

PURESILVER

TONING COLOR

SERVICE

MIXING RATIO 1106 ML PURE SILVER + 60 ML SMOOTHING MOUSSE

SMOOTHING

Pure Silver WIDENS SALON SERVICES

EASY LONG

VOGUEIT 2018

There is a dream called long hair

32 OF WOMEN

ARE CONSTANTLY HUNTING FOR PRODUCTS THAT STIMULATEGROWTH

MANY WOMEN HAVE THE FEELING

THAT THEIR HAIR STOPS

GROWING AT A CERTAIN POINT

HELPIt just wonrsquot grow

any more than thisrdquo

ldquo

FROM ALFAPARF GROUP RESEARCH

COMES A NEW INNOVATIVE LINE DEDICATED TO HELPING YOURCUSTOMERS

EASY LONG

Having the long hair of your dreams has never been easier

A natural secret THATCOMES FROM THE SEA

Tahitian SeaweedFROM THE POLYNESIAN SEA AN ACTIVE

INGREDIENT RICH IN MINERALS VITAMINS CAROTENOIDS PROTEINS

AND POLYUNSATURATED FATTY ACIDS

OUR TAHITIAN ALGAE IS CULTIVATED IN CLOSED PHOTOBIOREACTORS

- IN CONTROLLED AND STABLE CONDITIONS

- IN AN ENVIRONMENTALLY FRIENDLY WAY

MULTI-ACTION total success

Tested Results

UP TO 44MORE GROWTH

IN 4 WEEKS

From the folliclehellipTAHITIAN ALGAE STIMULATES

LOCALISED CELL MULTIPLICATION IN THE FOLLICLE REGION

PROMOTING FASTER HAIR GROWTH

hellipto the endsTHE ALGAE HELPSTO MAKE

YOUR HAIRMOREVIBRANT AND

DENSE WITH ASTRONGERAPPEARANCE

A VERY SMALL LINE FOR

very long hair

THE SIZES ALLOW UP TO 2 MONTHS OF TREATMENT

SHAMPOO

IT GENTLYCLEANSES

AND STARTS ACTING

ON THE FOLLICLE

500 ML BOTTLE

TONICIT ACTIVATES THE

FOLLICLE AND CREATES OPTIMAL CONDITIONS FOR

FASTER HAIR GROWTH

USE IT EVERY DAY FORMAXIMUM

EFFECTIVENESS125 ML BOTTLE

CONDITIONER

IT WORKS TO STRENGTHEN AND

NOURISH LENGTHS

AND ENDS FOR THE HAIR WELL-

BEING

500 ML BOTTLE

STAR

INTENSIVE SHINE SERUM LEAVE-IN SHINE INFUSION

INSTANT SHINE TO EVERY WOMENrsquoS HAIR

THE SECRETS OF

PEARL POWDER

Rich in vitamins minerals andamino acids this ancient extract

stimulates the formation of keratin helping to restore damaged areas

ARGAN OIL

A valuable plant extractthat smooths the surface

of the hair making itshiny and vibrant

ALOETRIX

An exclusive complexcontaining Aloe Vera

Wheat Germ and UV Filterfor soft and silky hair

STYLE

Hair that always looks good with style and energy

MATTE PASTE ndash SHINE WAX ndash GEL ndashSTRONG HAIRSPRAY ndash EXTRA STRONG HAIRSPRAY ndash CURL amp MOLD ACTIVATOR

STYLE

An incredibly complete formula

with an energy source directly from nature

Green CoffeeItrsquos a fantastic natural ally for our hairrsquos vitality thanks to its energizing andprotective properties Its oil rich in Omega 6 fatty acids and Vitamin Ehelps to protect the hair from dehydration preventing itsimpoverishment

AloetrixAn extraordinary complex containing

Aloe Vera and Wheat Proteins that helpsmake the hair soft and silky

COSMETICEFFECT OF HAIR

+135

HYDRATION

Enhanced

Average value measured after five treatments with Yellow Style products After rinsing hair combability is improved Instrumental test conducted on Yellow Style Curl amp Mold Activator

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 41: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

Smart Education

Salon services

Available for download on the website

NUTRITIVE

NUTRITIVE

An explosionfor dry hair

MASKAN AMAZING BOMB EVEN FOR THE DRIEST HAIR

IN JUST A FEW MINUTES ITS RICH TEXTURE PROVIDES AN EXPLOSION OF NOURISHMENT

SOFTNESS AND SHINE

JAR 5001000 ML

SHAMPOOCLEANSES GENTLY NOURISHING

THE HAIR DAY AFTER DAY

BOTTLE 5001500 ML

LEAVE-IN CONDITIONERLIGHT LEAVE-IN CONDITIONER IDEAL FOR DETANGLING EVEN THE DRIEST HAIR FOR

LONG-LASTING MOISTURE

TUBE 250 ML

OILA PRECIOUS SERUM FULL OF NOURISHMENT AND SHINE

THAT CREATES A BARRIER ON THE HAIR PROTECTING

IT FROM HUMIDITY AND GIVING YOU EXTRAORDINARILY

NOURISHED AND SHINY HAIR

BOTTLE 125 ML

PRODUCT RANGE

Coconut OilAN OIL HIGHLY VALUED IN

BEAUTY TREATMENTS FOR ITS NOURISHING AND REGENERATING POWERS

THE PRESENCE OF EMOLLIENTSAND VITAMIN E MAKE IT PERFECT

FOR PROVIDING DEEP NOURISHMENTTO THE HAIR FIBER

Argan OilRENOWNED THE WORLD

OVER FOR ITS REVITALIZING PROPERTIES THIS OIL RICH IN OMEGA 3 OMEGA 6 AND VITAMIN E RESTORES THE HAIRrsquoS VITALITY

AND SILKINESS

A POWERFUL cocktail of nutrients

Incrediblysoft hair

+51AFTER JUST ONETREATMENT

+78ON DRY HAIR

+43ON WET HAIR

x 3

Visiblyimproved

brushability

Increasedshine

INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR COMPARING THE FULL YELLOW NUTRITIVE SERVICE WITH AN ORDINARY SHAMPOO INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR TREATED WITH YELLOW NUTRITIVE (SHAMPOO+MASK+LEAVE-IN CONDITIONER) COMPARED WITH UNTREATED HAIR COMPARED WITH HAIR NOT TREATED WITH YELLOW NUTRITIVE

REPAIR

The perfect energy boost for hair

REPAIR

REPAIR

YELLOWrsquoS NEW LINE FOR DAMAGED AND VERY DAMAGED HAIR IS PERFECT FOR

IN DEPTH REPAIR

PROTECTION DURING TECHNICAL SERVICES

PERSONALIZED CARE TREATMENTS

12

3

ENERGY DIRECTLY FROM nature

THANKS TO THEIR LOW MOLECULAR WEIGHT THEY PENETRATE DEEP INTO THE LAYERS OF THE HAIR FIBER AND INTERACT WITH THE KERATIN IN YOUR HAIR TO CREATE NEW BONDS

WITH FATTY ACIDS THAT WORK ON THE LIPID STRUCTURE TO PROVIDE NUTRITION

AND SEAL THE CUTICLE

Cocoa Butter

Almond Proteins

THIS HIGH-PERFORMING COMBINATION PROVIDES STRENGTH VITALITY AND PROTECTION TO YOUR HAIR

Internal restructuring

External repair

PRODUCT RANGE

86 STRONGER HAIR AFTER THE FIRST TREATMENT

SHAMPOO THE FIRST STEP TOWARDS HAVING

STRONG AND FLEXIBLE HAIRAS IT CLEANSES GENTLY IT GIVES YOUR

HAIR A HEALTHY AND VITAL LOOK

FOR SALON AND AT HOME USE

5001500 ML BOTTLE

ADAPTS TO BOTH ALKALINE AND ACIDIC ENVIRONMENTS

TO PROTECT YOUR HAIR DURING TECHNICAL SERVICES AND FOR

PERSONALIZED CARE TREATMENTS

HERE IS HOW

CONDITIONERVERSATILE PLIABLE TEXTURE CREAM WITH

MULTIUSE BENEFITS USE IT AS A RINSE PERFECT FOR THIN HAIR THAT NEEDS REPAIR

WITHOUT BEING WEIGHED DOWN USE IT AS A LEAVE-IN EXCELLENT FOR NORMAL ANDOR

THICK HAIR THAT NEEDS REPAIR OVER 24 HOURS

FOR SALON AND AT HOME USE

500 ML BOTTLE

MASKSUBSTANTIAL FORMULA FOR IN DEPTH REPAIR FROM INSIDE OUT REPAIRS THE FIBRE AND SEALS THE CUTICLE YOUR HAIR LOOKS VITAL EASIER TO UNTANGLE AND LUMINOUS

FOR SALON AND AT HOME USE

5001000 ML JAR

BOND HEROSUPER CONCENTRATED BOOSTER WITH ACTIVE INGREDIENTS FORA DEEP RECONSTRUCTION OF DAMAGED HAIR

FOR SALON USE ONLY

100 ML BOTTLE

Eg 5 ml BOND HERO + 30 ml MASK

16MIXING RATIO

Eg 10 ml BOND HERO + 60 ml YELLOW COLOuR

BLEACHING

COLOURING

SMOOTHING

Personalization AND Protection

INTENSE RECONSTRUCTION

COLOUR PROTECTION

NOURISHMENT

PERFECTLY SMOOTH HAIR WITH NO FRIZZ

16MIXING RATIO

IDEAL FOR COOL BLONDESBLEACHED WHITE OR

GREY HAIR

SILVER

hellipProvide the cool tonesthat your clients are looking for

Nature IS OUR SECRET laquodouble weaponraquo AGAINST BRASSY UNDERTONES

Accedilaiacute BerriesTHIS SUPERFOOD WITH AN INTENSE PURPLE COLORA COMPLEMENTARY COLOR OF YELLOW TONES ACTSMORE INTERNALLY ON THE CAUSES LEADING TO HAIRYELLOWING

Rose of JerichoUSED IN HOUSES TO FIGHT UNPLEASANT ODORS AND SMOKE

FOR HAIR IT CREATES AN EXTERNAL SHIELDTO PROTECT FROM YELLOWING CAUSED

BY DAILY POLLUTION

3 products FOR ICY RESULTS

SHAMPOOWHILE IT CLEANSES ITS VIOLET PIGMENTREMOVES THE YELLOWORANGE TONESRESTORING THE DESIRED COLOUR TO THE

HAIR USE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

CONDITIONERIT GIVES EXTREME SOFTNESS TO THE HAIR WHILEITS VIOLET PIGMENT REMOVES THE YELLOWORANGE TONES RESTORING THE DESIRED COLOURUSE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

PURE SILVER

ULTRA CONCENTRATED VIOLETASH PIGMENT THAT PERFECTLY NEUTRALIZESTHE MOST RESISTANT BRASSY TONES USE DURING SALON SERVICES FOR CUSTOMIZED RESULTS

LETrsquoS DISCOVERhellip

FOR SALON USE ONLY

100 ML BOTTLE

IMPROVE AND CUSTOMIZE CARE SERVICES

MIXING RATIO 110 1 ML PURE SILVER + 10 ML SHAMPOOCONDITIONERMASKS

gt

gtgtgtgt

INTENSENEUTRALIZATION

COLORPROTECTION

INTENSERECONSTRUCTION

NOURISHMENT

PERFECTLY SMOOTHHAIR WITH NO FRIZZ

PURESILVER

TONING CARE SERVICE

ENRICHED TECHNICAL SERVICES

MIXING RATIO8 ML PURE SILVER + 60 ML COLOUR

COLOURING

PURESILVER

TONING COLOR

SERVICE

MIXING RATIO 1106 ML PURE SILVER + 60 ML SMOOTHING MOUSSE

SMOOTHING

Pure Silver WIDENS SALON SERVICES

EASY LONG

VOGUEIT 2018

There is a dream called long hair

32 OF WOMEN

ARE CONSTANTLY HUNTING FOR PRODUCTS THAT STIMULATEGROWTH

MANY WOMEN HAVE THE FEELING

THAT THEIR HAIR STOPS

GROWING AT A CERTAIN POINT

HELPIt just wonrsquot grow

any more than thisrdquo

ldquo

FROM ALFAPARF GROUP RESEARCH

COMES A NEW INNOVATIVE LINE DEDICATED TO HELPING YOURCUSTOMERS

EASY LONG

Having the long hair of your dreams has never been easier

A natural secret THATCOMES FROM THE SEA

Tahitian SeaweedFROM THE POLYNESIAN SEA AN ACTIVE

INGREDIENT RICH IN MINERALS VITAMINS CAROTENOIDS PROTEINS

AND POLYUNSATURATED FATTY ACIDS

OUR TAHITIAN ALGAE IS CULTIVATED IN CLOSED PHOTOBIOREACTORS

- IN CONTROLLED AND STABLE CONDITIONS

- IN AN ENVIRONMENTALLY FRIENDLY WAY

MULTI-ACTION total success

Tested Results

UP TO 44MORE GROWTH

IN 4 WEEKS

From the folliclehellipTAHITIAN ALGAE STIMULATES

LOCALISED CELL MULTIPLICATION IN THE FOLLICLE REGION

PROMOTING FASTER HAIR GROWTH

hellipto the endsTHE ALGAE HELPSTO MAKE

YOUR HAIRMOREVIBRANT AND

DENSE WITH ASTRONGERAPPEARANCE

A VERY SMALL LINE FOR

very long hair

THE SIZES ALLOW UP TO 2 MONTHS OF TREATMENT

SHAMPOO

IT GENTLYCLEANSES

AND STARTS ACTING

ON THE FOLLICLE

500 ML BOTTLE

TONICIT ACTIVATES THE

FOLLICLE AND CREATES OPTIMAL CONDITIONS FOR

FASTER HAIR GROWTH

USE IT EVERY DAY FORMAXIMUM

EFFECTIVENESS125 ML BOTTLE

CONDITIONER

IT WORKS TO STRENGTHEN AND

NOURISH LENGTHS

AND ENDS FOR THE HAIR WELL-

BEING

500 ML BOTTLE

STAR

INTENSIVE SHINE SERUM LEAVE-IN SHINE INFUSION

INSTANT SHINE TO EVERY WOMENrsquoS HAIR

THE SECRETS OF

PEARL POWDER

Rich in vitamins minerals andamino acids this ancient extract

stimulates the formation of keratin helping to restore damaged areas

ARGAN OIL

A valuable plant extractthat smooths the surface

of the hair making itshiny and vibrant

ALOETRIX

An exclusive complexcontaining Aloe Vera

Wheat Germ and UV Filterfor soft and silky hair

STYLE

Hair that always looks good with style and energy

MATTE PASTE ndash SHINE WAX ndash GEL ndashSTRONG HAIRSPRAY ndash EXTRA STRONG HAIRSPRAY ndash CURL amp MOLD ACTIVATOR

STYLE

An incredibly complete formula

with an energy source directly from nature

Green CoffeeItrsquos a fantastic natural ally for our hairrsquos vitality thanks to its energizing andprotective properties Its oil rich in Omega 6 fatty acids and Vitamin Ehelps to protect the hair from dehydration preventing itsimpoverishment

AloetrixAn extraordinary complex containing

Aloe Vera and Wheat Proteins that helpsmake the hair soft and silky

COSMETICEFFECT OF HAIR

+135

HYDRATION

Enhanced

Average value measured after five treatments with Yellow Style products After rinsing hair combability is improved Instrumental test conducted on Yellow Style Curl amp Mold Activator

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 42: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

NUTRITIVE

NUTRITIVE

An explosionfor dry hair

MASKAN AMAZING BOMB EVEN FOR THE DRIEST HAIR

IN JUST A FEW MINUTES ITS RICH TEXTURE PROVIDES AN EXPLOSION OF NOURISHMENT

SOFTNESS AND SHINE

JAR 5001000 ML

SHAMPOOCLEANSES GENTLY NOURISHING

THE HAIR DAY AFTER DAY

BOTTLE 5001500 ML

LEAVE-IN CONDITIONERLIGHT LEAVE-IN CONDITIONER IDEAL FOR DETANGLING EVEN THE DRIEST HAIR FOR

LONG-LASTING MOISTURE

TUBE 250 ML

OILA PRECIOUS SERUM FULL OF NOURISHMENT AND SHINE

THAT CREATES A BARRIER ON THE HAIR PROTECTING

IT FROM HUMIDITY AND GIVING YOU EXTRAORDINARILY

NOURISHED AND SHINY HAIR

BOTTLE 125 ML

PRODUCT RANGE

Coconut OilAN OIL HIGHLY VALUED IN

BEAUTY TREATMENTS FOR ITS NOURISHING AND REGENERATING POWERS

THE PRESENCE OF EMOLLIENTSAND VITAMIN E MAKE IT PERFECT

FOR PROVIDING DEEP NOURISHMENTTO THE HAIR FIBER

Argan OilRENOWNED THE WORLD

OVER FOR ITS REVITALIZING PROPERTIES THIS OIL RICH IN OMEGA 3 OMEGA 6 AND VITAMIN E RESTORES THE HAIRrsquoS VITALITY

AND SILKINESS

A POWERFUL cocktail of nutrients

Incrediblysoft hair

+51AFTER JUST ONETREATMENT

+78ON DRY HAIR

+43ON WET HAIR

x 3

Visiblyimproved

brushability

Increasedshine

INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR COMPARING THE FULL YELLOW NUTRITIVE SERVICE WITH AN ORDINARY SHAMPOO INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR TREATED WITH YELLOW NUTRITIVE (SHAMPOO+MASK+LEAVE-IN CONDITIONER) COMPARED WITH UNTREATED HAIR COMPARED WITH HAIR NOT TREATED WITH YELLOW NUTRITIVE

REPAIR

The perfect energy boost for hair

REPAIR

REPAIR

YELLOWrsquoS NEW LINE FOR DAMAGED AND VERY DAMAGED HAIR IS PERFECT FOR

IN DEPTH REPAIR

PROTECTION DURING TECHNICAL SERVICES

PERSONALIZED CARE TREATMENTS

12

3

ENERGY DIRECTLY FROM nature

THANKS TO THEIR LOW MOLECULAR WEIGHT THEY PENETRATE DEEP INTO THE LAYERS OF THE HAIR FIBER AND INTERACT WITH THE KERATIN IN YOUR HAIR TO CREATE NEW BONDS

WITH FATTY ACIDS THAT WORK ON THE LIPID STRUCTURE TO PROVIDE NUTRITION

AND SEAL THE CUTICLE

Cocoa Butter

Almond Proteins

THIS HIGH-PERFORMING COMBINATION PROVIDES STRENGTH VITALITY AND PROTECTION TO YOUR HAIR

Internal restructuring

External repair

PRODUCT RANGE

86 STRONGER HAIR AFTER THE FIRST TREATMENT

SHAMPOO THE FIRST STEP TOWARDS HAVING

STRONG AND FLEXIBLE HAIRAS IT CLEANSES GENTLY IT GIVES YOUR

HAIR A HEALTHY AND VITAL LOOK

FOR SALON AND AT HOME USE

5001500 ML BOTTLE

ADAPTS TO BOTH ALKALINE AND ACIDIC ENVIRONMENTS

TO PROTECT YOUR HAIR DURING TECHNICAL SERVICES AND FOR

PERSONALIZED CARE TREATMENTS

HERE IS HOW

CONDITIONERVERSATILE PLIABLE TEXTURE CREAM WITH

MULTIUSE BENEFITS USE IT AS A RINSE PERFECT FOR THIN HAIR THAT NEEDS REPAIR

WITHOUT BEING WEIGHED DOWN USE IT AS A LEAVE-IN EXCELLENT FOR NORMAL ANDOR

THICK HAIR THAT NEEDS REPAIR OVER 24 HOURS

FOR SALON AND AT HOME USE

500 ML BOTTLE

MASKSUBSTANTIAL FORMULA FOR IN DEPTH REPAIR FROM INSIDE OUT REPAIRS THE FIBRE AND SEALS THE CUTICLE YOUR HAIR LOOKS VITAL EASIER TO UNTANGLE AND LUMINOUS

FOR SALON AND AT HOME USE

5001000 ML JAR

BOND HEROSUPER CONCENTRATED BOOSTER WITH ACTIVE INGREDIENTS FORA DEEP RECONSTRUCTION OF DAMAGED HAIR

FOR SALON USE ONLY

100 ML BOTTLE

Eg 5 ml BOND HERO + 30 ml MASK

16MIXING RATIO

Eg 10 ml BOND HERO + 60 ml YELLOW COLOuR

BLEACHING

COLOURING

SMOOTHING

Personalization AND Protection

INTENSE RECONSTRUCTION

COLOUR PROTECTION

NOURISHMENT

PERFECTLY SMOOTH HAIR WITH NO FRIZZ

16MIXING RATIO

IDEAL FOR COOL BLONDESBLEACHED WHITE OR

GREY HAIR

SILVER

hellipProvide the cool tonesthat your clients are looking for

Nature IS OUR SECRET laquodouble weaponraquo AGAINST BRASSY UNDERTONES

Accedilaiacute BerriesTHIS SUPERFOOD WITH AN INTENSE PURPLE COLORA COMPLEMENTARY COLOR OF YELLOW TONES ACTSMORE INTERNALLY ON THE CAUSES LEADING TO HAIRYELLOWING

Rose of JerichoUSED IN HOUSES TO FIGHT UNPLEASANT ODORS AND SMOKE

FOR HAIR IT CREATES AN EXTERNAL SHIELDTO PROTECT FROM YELLOWING CAUSED

BY DAILY POLLUTION

3 products FOR ICY RESULTS

SHAMPOOWHILE IT CLEANSES ITS VIOLET PIGMENTREMOVES THE YELLOWORANGE TONESRESTORING THE DESIRED COLOUR TO THE

HAIR USE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

CONDITIONERIT GIVES EXTREME SOFTNESS TO THE HAIR WHILEITS VIOLET PIGMENT REMOVES THE YELLOWORANGE TONES RESTORING THE DESIRED COLOURUSE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

PURE SILVER

ULTRA CONCENTRATED VIOLETASH PIGMENT THAT PERFECTLY NEUTRALIZESTHE MOST RESISTANT BRASSY TONES USE DURING SALON SERVICES FOR CUSTOMIZED RESULTS

LETrsquoS DISCOVERhellip

FOR SALON USE ONLY

100 ML BOTTLE

IMPROVE AND CUSTOMIZE CARE SERVICES

MIXING RATIO 110 1 ML PURE SILVER + 10 ML SHAMPOOCONDITIONERMASKS

gt

gtgtgtgt

INTENSENEUTRALIZATION

COLORPROTECTION

INTENSERECONSTRUCTION

NOURISHMENT

PERFECTLY SMOOTHHAIR WITH NO FRIZZ

PURESILVER

TONING CARE SERVICE

ENRICHED TECHNICAL SERVICES

MIXING RATIO8 ML PURE SILVER + 60 ML COLOUR

COLOURING

PURESILVER

TONING COLOR

SERVICE

MIXING RATIO 1106 ML PURE SILVER + 60 ML SMOOTHING MOUSSE

SMOOTHING

Pure Silver WIDENS SALON SERVICES

EASY LONG

VOGUEIT 2018

There is a dream called long hair

32 OF WOMEN

ARE CONSTANTLY HUNTING FOR PRODUCTS THAT STIMULATEGROWTH

MANY WOMEN HAVE THE FEELING

THAT THEIR HAIR STOPS

GROWING AT A CERTAIN POINT

HELPIt just wonrsquot grow

any more than thisrdquo

ldquo

FROM ALFAPARF GROUP RESEARCH

COMES A NEW INNOVATIVE LINE DEDICATED TO HELPING YOURCUSTOMERS

EASY LONG

Having the long hair of your dreams has never been easier

A natural secret THATCOMES FROM THE SEA

Tahitian SeaweedFROM THE POLYNESIAN SEA AN ACTIVE

INGREDIENT RICH IN MINERALS VITAMINS CAROTENOIDS PROTEINS

AND POLYUNSATURATED FATTY ACIDS

OUR TAHITIAN ALGAE IS CULTIVATED IN CLOSED PHOTOBIOREACTORS

- IN CONTROLLED AND STABLE CONDITIONS

- IN AN ENVIRONMENTALLY FRIENDLY WAY

MULTI-ACTION total success

Tested Results

UP TO 44MORE GROWTH

IN 4 WEEKS

From the folliclehellipTAHITIAN ALGAE STIMULATES

LOCALISED CELL MULTIPLICATION IN THE FOLLICLE REGION

PROMOTING FASTER HAIR GROWTH

hellipto the endsTHE ALGAE HELPSTO MAKE

YOUR HAIRMOREVIBRANT AND

DENSE WITH ASTRONGERAPPEARANCE

A VERY SMALL LINE FOR

very long hair

THE SIZES ALLOW UP TO 2 MONTHS OF TREATMENT

SHAMPOO

IT GENTLYCLEANSES

AND STARTS ACTING

ON THE FOLLICLE

500 ML BOTTLE

TONICIT ACTIVATES THE

FOLLICLE AND CREATES OPTIMAL CONDITIONS FOR

FASTER HAIR GROWTH

USE IT EVERY DAY FORMAXIMUM

EFFECTIVENESS125 ML BOTTLE

CONDITIONER

IT WORKS TO STRENGTHEN AND

NOURISH LENGTHS

AND ENDS FOR THE HAIR WELL-

BEING

500 ML BOTTLE

STAR

INTENSIVE SHINE SERUM LEAVE-IN SHINE INFUSION

INSTANT SHINE TO EVERY WOMENrsquoS HAIR

THE SECRETS OF

PEARL POWDER

Rich in vitamins minerals andamino acids this ancient extract

stimulates the formation of keratin helping to restore damaged areas

ARGAN OIL

A valuable plant extractthat smooths the surface

of the hair making itshiny and vibrant

ALOETRIX

An exclusive complexcontaining Aloe Vera

Wheat Germ and UV Filterfor soft and silky hair

STYLE

Hair that always looks good with style and energy

MATTE PASTE ndash SHINE WAX ndash GEL ndashSTRONG HAIRSPRAY ndash EXTRA STRONG HAIRSPRAY ndash CURL amp MOLD ACTIVATOR

STYLE

An incredibly complete formula

with an energy source directly from nature

Green CoffeeItrsquos a fantastic natural ally for our hairrsquos vitality thanks to its energizing andprotective properties Its oil rich in Omega 6 fatty acids and Vitamin Ehelps to protect the hair from dehydration preventing itsimpoverishment

AloetrixAn extraordinary complex containing

Aloe Vera and Wheat Proteins that helpsmake the hair soft and silky

COSMETICEFFECT OF HAIR

+135

HYDRATION

Enhanced

Average value measured after five treatments with Yellow Style products After rinsing hair combability is improved Instrumental test conducted on Yellow Style Curl amp Mold Activator

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 43: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

NUTRITIVE

An explosionfor dry hair

MASKAN AMAZING BOMB EVEN FOR THE DRIEST HAIR

IN JUST A FEW MINUTES ITS RICH TEXTURE PROVIDES AN EXPLOSION OF NOURISHMENT

SOFTNESS AND SHINE

JAR 5001000 ML

SHAMPOOCLEANSES GENTLY NOURISHING

THE HAIR DAY AFTER DAY

BOTTLE 5001500 ML

LEAVE-IN CONDITIONERLIGHT LEAVE-IN CONDITIONER IDEAL FOR DETANGLING EVEN THE DRIEST HAIR FOR

LONG-LASTING MOISTURE

TUBE 250 ML

OILA PRECIOUS SERUM FULL OF NOURISHMENT AND SHINE

THAT CREATES A BARRIER ON THE HAIR PROTECTING

IT FROM HUMIDITY AND GIVING YOU EXTRAORDINARILY

NOURISHED AND SHINY HAIR

BOTTLE 125 ML

PRODUCT RANGE

Coconut OilAN OIL HIGHLY VALUED IN

BEAUTY TREATMENTS FOR ITS NOURISHING AND REGENERATING POWERS

THE PRESENCE OF EMOLLIENTSAND VITAMIN E MAKE IT PERFECT

FOR PROVIDING DEEP NOURISHMENTTO THE HAIR FIBER

Argan OilRENOWNED THE WORLD

OVER FOR ITS REVITALIZING PROPERTIES THIS OIL RICH IN OMEGA 3 OMEGA 6 AND VITAMIN E RESTORES THE HAIRrsquoS VITALITY

AND SILKINESS

A POWERFUL cocktail of nutrients

Incrediblysoft hair

+51AFTER JUST ONETREATMENT

+78ON DRY HAIR

+43ON WET HAIR

x 3

Visiblyimproved

brushability

Increasedshine

INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR COMPARING THE FULL YELLOW NUTRITIVE SERVICE WITH AN ORDINARY SHAMPOO INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR TREATED WITH YELLOW NUTRITIVE (SHAMPOO+MASK+LEAVE-IN CONDITIONER) COMPARED WITH UNTREATED HAIR COMPARED WITH HAIR NOT TREATED WITH YELLOW NUTRITIVE

REPAIR

The perfect energy boost for hair

REPAIR

REPAIR

YELLOWrsquoS NEW LINE FOR DAMAGED AND VERY DAMAGED HAIR IS PERFECT FOR

IN DEPTH REPAIR

PROTECTION DURING TECHNICAL SERVICES

PERSONALIZED CARE TREATMENTS

12

3

ENERGY DIRECTLY FROM nature

THANKS TO THEIR LOW MOLECULAR WEIGHT THEY PENETRATE DEEP INTO THE LAYERS OF THE HAIR FIBER AND INTERACT WITH THE KERATIN IN YOUR HAIR TO CREATE NEW BONDS

WITH FATTY ACIDS THAT WORK ON THE LIPID STRUCTURE TO PROVIDE NUTRITION

AND SEAL THE CUTICLE

Cocoa Butter

Almond Proteins

THIS HIGH-PERFORMING COMBINATION PROVIDES STRENGTH VITALITY AND PROTECTION TO YOUR HAIR

Internal restructuring

External repair

PRODUCT RANGE

86 STRONGER HAIR AFTER THE FIRST TREATMENT

SHAMPOO THE FIRST STEP TOWARDS HAVING

STRONG AND FLEXIBLE HAIRAS IT CLEANSES GENTLY IT GIVES YOUR

HAIR A HEALTHY AND VITAL LOOK

FOR SALON AND AT HOME USE

5001500 ML BOTTLE

ADAPTS TO BOTH ALKALINE AND ACIDIC ENVIRONMENTS

TO PROTECT YOUR HAIR DURING TECHNICAL SERVICES AND FOR

PERSONALIZED CARE TREATMENTS

HERE IS HOW

CONDITIONERVERSATILE PLIABLE TEXTURE CREAM WITH

MULTIUSE BENEFITS USE IT AS A RINSE PERFECT FOR THIN HAIR THAT NEEDS REPAIR

WITHOUT BEING WEIGHED DOWN USE IT AS A LEAVE-IN EXCELLENT FOR NORMAL ANDOR

THICK HAIR THAT NEEDS REPAIR OVER 24 HOURS

FOR SALON AND AT HOME USE

500 ML BOTTLE

MASKSUBSTANTIAL FORMULA FOR IN DEPTH REPAIR FROM INSIDE OUT REPAIRS THE FIBRE AND SEALS THE CUTICLE YOUR HAIR LOOKS VITAL EASIER TO UNTANGLE AND LUMINOUS

FOR SALON AND AT HOME USE

5001000 ML JAR

BOND HEROSUPER CONCENTRATED BOOSTER WITH ACTIVE INGREDIENTS FORA DEEP RECONSTRUCTION OF DAMAGED HAIR

FOR SALON USE ONLY

100 ML BOTTLE

Eg 5 ml BOND HERO + 30 ml MASK

16MIXING RATIO

Eg 10 ml BOND HERO + 60 ml YELLOW COLOuR

BLEACHING

COLOURING

SMOOTHING

Personalization AND Protection

INTENSE RECONSTRUCTION

COLOUR PROTECTION

NOURISHMENT

PERFECTLY SMOOTH HAIR WITH NO FRIZZ

16MIXING RATIO

IDEAL FOR COOL BLONDESBLEACHED WHITE OR

GREY HAIR

SILVER

hellipProvide the cool tonesthat your clients are looking for

Nature IS OUR SECRET laquodouble weaponraquo AGAINST BRASSY UNDERTONES

Accedilaiacute BerriesTHIS SUPERFOOD WITH AN INTENSE PURPLE COLORA COMPLEMENTARY COLOR OF YELLOW TONES ACTSMORE INTERNALLY ON THE CAUSES LEADING TO HAIRYELLOWING

Rose of JerichoUSED IN HOUSES TO FIGHT UNPLEASANT ODORS AND SMOKE

FOR HAIR IT CREATES AN EXTERNAL SHIELDTO PROTECT FROM YELLOWING CAUSED

BY DAILY POLLUTION

3 products FOR ICY RESULTS

SHAMPOOWHILE IT CLEANSES ITS VIOLET PIGMENTREMOVES THE YELLOWORANGE TONESRESTORING THE DESIRED COLOUR TO THE

HAIR USE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

CONDITIONERIT GIVES EXTREME SOFTNESS TO THE HAIR WHILEITS VIOLET PIGMENT REMOVES THE YELLOWORANGE TONES RESTORING THE DESIRED COLOURUSE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

PURE SILVER

ULTRA CONCENTRATED VIOLETASH PIGMENT THAT PERFECTLY NEUTRALIZESTHE MOST RESISTANT BRASSY TONES USE DURING SALON SERVICES FOR CUSTOMIZED RESULTS

LETrsquoS DISCOVERhellip

FOR SALON USE ONLY

100 ML BOTTLE

IMPROVE AND CUSTOMIZE CARE SERVICES

MIXING RATIO 110 1 ML PURE SILVER + 10 ML SHAMPOOCONDITIONERMASKS

gt

gtgtgtgt

INTENSENEUTRALIZATION

COLORPROTECTION

INTENSERECONSTRUCTION

NOURISHMENT

PERFECTLY SMOOTHHAIR WITH NO FRIZZ

PURESILVER

TONING CARE SERVICE

ENRICHED TECHNICAL SERVICES

MIXING RATIO8 ML PURE SILVER + 60 ML COLOUR

COLOURING

PURESILVER

TONING COLOR

SERVICE

MIXING RATIO 1106 ML PURE SILVER + 60 ML SMOOTHING MOUSSE

SMOOTHING

Pure Silver WIDENS SALON SERVICES

EASY LONG

VOGUEIT 2018

There is a dream called long hair

32 OF WOMEN

ARE CONSTANTLY HUNTING FOR PRODUCTS THAT STIMULATEGROWTH

MANY WOMEN HAVE THE FEELING

THAT THEIR HAIR STOPS

GROWING AT A CERTAIN POINT

HELPIt just wonrsquot grow

any more than thisrdquo

ldquo

FROM ALFAPARF GROUP RESEARCH

COMES A NEW INNOVATIVE LINE DEDICATED TO HELPING YOURCUSTOMERS

EASY LONG

Having the long hair of your dreams has never been easier

A natural secret THATCOMES FROM THE SEA

Tahitian SeaweedFROM THE POLYNESIAN SEA AN ACTIVE

INGREDIENT RICH IN MINERALS VITAMINS CAROTENOIDS PROTEINS

AND POLYUNSATURATED FATTY ACIDS

OUR TAHITIAN ALGAE IS CULTIVATED IN CLOSED PHOTOBIOREACTORS

- IN CONTROLLED AND STABLE CONDITIONS

- IN AN ENVIRONMENTALLY FRIENDLY WAY

MULTI-ACTION total success

Tested Results

UP TO 44MORE GROWTH

IN 4 WEEKS

From the folliclehellipTAHITIAN ALGAE STIMULATES

LOCALISED CELL MULTIPLICATION IN THE FOLLICLE REGION

PROMOTING FASTER HAIR GROWTH

hellipto the endsTHE ALGAE HELPSTO MAKE

YOUR HAIRMOREVIBRANT AND

DENSE WITH ASTRONGERAPPEARANCE

A VERY SMALL LINE FOR

very long hair

THE SIZES ALLOW UP TO 2 MONTHS OF TREATMENT

SHAMPOO

IT GENTLYCLEANSES

AND STARTS ACTING

ON THE FOLLICLE

500 ML BOTTLE

TONICIT ACTIVATES THE

FOLLICLE AND CREATES OPTIMAL CONDITIONS FOR

FASTER HAIR GROWTH

USE IT EVERY DAY FORMAXIMUM

EFFECTIVENESS125 ML BOTTLE

CONDITIONER

IT WORKS TO STRENGTHEN AND

NOURISH LENGTHS

AND ENDS FOR THE HAIR WELL-

BEING

500 ML BOTTLE

STAR

INTENSIVE SHINE SERUM LEAVE-IN SHINE INFUSION

INSTANT SHINE TO EVERY WOMENrsquoS HAIR

THE SECRETS OF

PEARL POWDER

Rich in vitamins minerals andamino acids this ancient extract

stimulates the formation of keratin helping to restore damaged areas

ARGAN OIL

A valuable plant extractthat smooths the surface

of the hair making itshiny and vibrant

ALOETRIX

An exclusive complexcontaining Aloe Vera

Wheat Germ and UV Filterfor soft and silky hair

STYLE

Hair that always looks good with style and energy

MATTE PASTE ndash SHINE WAX ndash GEL ndashSTRONG HAIRSPRAY ndash EXTRA STRONG HAIRSPRAY ndash CURL amp MOLD ACTIVATOR

STYLE

An incredibly complete formula

with an energy source directly from nature

Green CoffeeItrsquos a fantastic natural ally for our hairrsquos vitality thanks to its energizing andprotective properties Its oil rich in Omega 6 fatty acids and Vitamin Ehelps to protect the hair from dehydration preventing itsimpoverishment

AloetrixAn extraordinary complex containing

Aloe Vera and Wheat Proteins that helpsmake the hair soft and silky

COSMETICEFFECT OF HAIR

+135

HYDRATION

Enhanced

Average value measured after five treatments with Yellow Style products After rinsing hair combability is improved Instrumental test conducted on Yellow Style Curl amp Mold Activator

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 44: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

MASKAN AMAZING BOMB EVEN FOR THE DRIEST HAIR

IN JUST A FEW MINUTES ITS RICH TEXTURE PROVIDES AN EXPLOSION OF NOURISHMENT

SOFTNESS AND SHINE

JAR 5001000 ML

SHAMPOOCLEANSES GENTLY NOURISHING

THE HAIR DAY AFTER DAY

BOTTLE 5001500 ML

LEAVE-IN CONDITIONERLIGHT LEAVE-IN CONDITIONER IDEAL FOR DETANGLING EVEN THE DRIEST HAIR FOR

LONG-LASTING MOISTURE

TUBE 250 ML

OILA PRECIOUS SERUM FULL OF NOURISHMENT AND SHINE

THAT CREATES A BARRIER ON THE HAIR PROTECTING

IT FROM HUMIDITY AND GIVING YOU EXTRAORDINARILY

NOURISHED AND SHINY HAIR

BOTTLE 125 ML

PRODUCT RANGE

Coconut OilAN OIL HIGHLY VALUED IN

BEAUTY TREATMENTS FOR ITS NOURISHING AND REGENERATING POWERS

THE PRESENCE OF EMOLLIENTSAND VITAMIN E MAKE IT PERFECT

FOR PROVIDING DEEP NOURISHMENTTO THE HAIR FIBER

Argan OilRENOWNED THE WORLD

OVER FOR ITS REVITALIZING PROPERTIES THIS OIL RICH IN OMEGA 3 OMEGA 6 AND VITAMIN E RESTORES THE HAIRrsquoS VITALITY

AND SILKINESS

A POWERFUL cocktail of nutrients

Incrediblysoft hair

+51AFTER JUST ONETREATMENT

+78ON DRY HAIR

+43ON WET HAIR

x 3

Visiblyimproved

brushability

Increasedshine

INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR COMPARING THE FULL YELLOW NUTRITIVE SERVICE WITH AN ORDINARY SHAMPOO INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR TREATED WITH YELLOW NUTRITIVE (SHAMPOO+MASK+LEAVE-IN CONDITIONER) COMPARED WITH UNTREATED HAIR COMPARED WITH HAIR NOT TREATED WITH YELLOW NUTRITIVE

REPAIR

The perfect energy boost for hair

REPAIR

REPAIR

YELLOWrsquoS NEW LINE FOR DAMAGED AND VERY DAMAGED HAIR IS PERFECT FOR

IN DEPTH REPAIR

PROTECTION DURING TECHNICAL SERVICES

PERSONALIZED CARE TREATMENTS

12

3

ENERGY DIRECTLY FROM nature

THANKS TO THEIR LOW MOLECULAR WEIGHT THEY PENETRATE DEEP INTO THE LAYERS OF THE HAIR FIBER AND INTERACT WITH THE KERATIN IN YOUR HAIR TO CREATE NEW BONDS

WITH FATTY ACIDS THAT WORK ON THE LIPID STRUCTURE TO PROVIDE NUTRITION

AND SEAL THE CUTICLE

Cocoa Butter

Almond Proteins

THIS HIGH-PERFORMING COMBINATION PROVIDES STRENGTH VITALITY AND PROTECTION TO YOUR HAIR

Internal restructuring

External repair

PRODUCT RANGE

86 STRONGER HAIR AFTER THE FIRST TREATMENT

SHAMPOO THE FIRST STEP TOWARDS HAVING

STRONG AND FLEXIBLE HAIRAS IT CLEANSES GENTLY IT GIVES YOUR

HAIR A HEALTHY AND VITAL LOOK

FOR SALON AND AT HOME USE

5001500 ML BOTTLE

ADAPTS TO BOTH ALKALINE AND ACIDIC ENVIRONMENTS

TO PROTECT YOUR HAIR DURING TECHNICAL SERVICES AND FOR

PERSONALIZED CARE TREATMENTS

HERE IS HOW

CONDITIONERVERSATILE PLIABLE TEXTURE CREAM WITH

MULTIUSE BENEFITS USE IT AS A RINSE PERFECT FOR THIN HAIR THAT NEEDS REPAIR

WITHOUT BEING WEIGHED DOWN USE IT AS A LEAVE-IN EXCELLENT FOR NORMAL ANDOR

THICK HAIR THAT NEEDS REPAIR OVER 24 HOURS

FOR SALON AND AT HOME USE

500 ML BOTTLE

MASKSUBSTANTIAL FORMULA FOR IN DEPTH REPAIR FROM INSIDE OUT REPAIRS THE FIBRE AND SEALS THE CUTICLE YOUR HAIR LOOKS VITAL EASIER TO UNTANGLE AND LUMINOUS

FOR SALON AND AT HOME USE

5001000 ML JAR

BOND HEROSUPER CONCENTRATED BOOSTER WITH ACTIVE INGREDIENTS FORA DEEP RECONSTRUCTION OF DAMAGED HAIR

FOR SALON USE ONLY

100 ML BOTTLE

Eg 5 ml BOND HERO + 30 ml MASK

16MIXING RATIO

Eg 10 ml BOND HERO + 60 ml YELLOW COLOuR

BLEACHING

COLOURING

SMOOTHING

Personalization AND Protection

INTENSE RECONSTRUCTION

COLOUR PROTECTION

NOURISHMENT

PERFECTLY SMOOTH HAIR WITH NO FRIZZ

16MIXING RATIO

IDEAL FOR COOL BLONDESBLEACHED WHITE OR

GREY HAIR

SILVER

hellipProvide the cool tonesthat your clients are looking for

Nature IS OUR SECRET laquodouble weaponraquo AGAINST BRASSY UNDERTONES

Accedilaiacute BerriesTHIS SUPERFOOD WITH AN INTENSE PURPLE COLORA COMPLEMENTARY COLOR OF YELLOW TONES ACTSMORE INTERNALLY ON THE CAUSES LEADING TO HAIRYELLOWING

Rose of JerichoUSED IN HOUSES TO FIGHT UNPLEASANT ODORS AND SMOKE

FOR HAIR IT CREATES AN EXTERNAL SHIELDTO PROTECT FROM YELLOWING CAUSED

BY DAILY POLLUTION

3 products FOR ICY RESULTS

SHAMPOOWHILE IT CLEANSES ITS VIOLET PIGMENTREMOVES THE YELLOWORANGE TONESRESTORING THE DESIRED COLOUR TO THE

HAIR USE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

CONDITIONERIT GIVES EXTREME SOFTNESS TO THE HAIR WHILEITS VIOLET PIGMENT REMOVES THE YELLOWORANGE TONES RESTORING THE DESIRED COLOURUSE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

PURE SILVER

ULTRA CONCENTRATED VIOLETASH PIGMENT THAT PERFECTLY NEUTRALIZESTHE MOST RESISTANT BRASSY TONES USE DURING SALON SERVICES FOR CUSTOMIZED RESULTS

LETrsquoS DISCOVERhellip

FOR SALON USE ONLY

100 ML BOTTLE

IMPROVE AND CUSTOMIZE CARE SERVICES

MIXING RATIO 110 1 ML PURE SILVER + 10 ML SHAMPOOCONDITIONERMASKS

gt

gtgtgtgt

INTENSENEUTRALIZATION

COLORPROTECTION

INTENSERECONSTRUCTION

NOURISHMENT

PERFECTLY SMOOTHHAIR WITH NO FRIZZ

PURESILVER

TONING CARE SERVICE

ENRICHED TECHNICAL SERVICES

MIXING RATIO8 ML PURE SILVER + 60 ML COLOUR

COLOURING

PURESILVER

TONING COLOR

SERVICE

MIXING RATIO 1106 ML PURE SILVER + 60 ML SMOOTHING MOUSSE

SMOOTHING

Pure Silver WIDENS SALON SERVICES

EASY LONG

VOGUEIT 2018

There is a dream called long hair

32 OF WOMEN

ARE CONSTANTLY HUNTING FOR PRODUCTS THAT STIMULATEGROWTH

MANY WOMEN HAVE THE FEELING

THAT THEIR HAIR STOPS

GROWING AT A CERTAIN POINT

HELPIt just wonrsquot grow

any more than thisrdquo

ldquo

FROM ALFAPARF GROUP RESEARCH

COMES A NEW INNOVATIVE LINE DEDICATED TO HELPING YOURCUSTOMERS

EASY LONG

Having the long hair of your dreams has never been easier

A natural secret THATCOMES FROM THE SEA

Tahitian SeaweedFROM THE POLYNESIAN SEA AN ACTIVE

INGREDIENT RICH IN MINERALS VITAMINS CAROTENOIDS PROTEINS

AND POLYUNSATURATED FATTY ACIDS

OUR TAHITIAN ALGAE IS CULTIVATED IN CLOSED PHOTOBIOREACTORS

- IN CONTROLLED AND STABLE CONDITIONS

- IN AN ENVIRONMENTALLY FRIENDLY WAY

MULTI-ACTION total success

Tested Results

UP TO 44MORE GROWTH

IN 4 WEEKS

From the folliclehellipTAHITIAN ALGAE STIMULATES

LOCALISED CELL MULTIPLICATION IN THE FOLLICLE REGION

PROMOTING FASTER HAIR GROWTH

hellipto the endsTHE ALGAE HELPSTO MAKE

YOUR HAIRMOREVIBRANT AND

DENSE WITH ASTRONGERAPPEARANCE

A VERY SMALL LINE FOR

very long hair

THE SIZES ALLOW UP TO 2 MONTHS OF TREATMENT

SHAMPOO

IT GENTLYCLEANSES

AND STARTS ACTING

ON THE FOLLICLE

500 ML BOTTLE

TONICIT ACTIVATES THE

FOLLICLE AND CREATES OPTIMAL CONDITIONS FOR

FASTER HAIR GROWTH

USE IT EVERY DAY FORMAXIMUM

EFFECTIVENESS125 ML BOTTLE

CONDITIONER

IT WORKS TO STRENGTHEN AND

NOURISH LENGTHS

AND ENDS FOR THE HAIR WELL-

BEING

500 ML BOTTLE

STAR

INTENSIVE SHINE SERUM LEAVE-IN SHINE INFUSION

INSTANT SHINE TO EVERY WOMENrsquoS HAIR

THE SECRETS OF

PEARL POWDER

Rich in vitamins minerals andamino acids this ancient extract

stimulates the formation of keratin helping to restore damaged areas

ARGAN OIL

A valuable plant extractthat smooths the surface

of the hair making itshiny and vibrant

ALOETRIX

An exclusive complexcontaining Aloe Vera

Wheat Germ and UV Filterfor soft and silky hair

STYLE

Hair that always looks good with style and energy

MATTE PASTE ndash SHINE WAX ndash GEL ndashSTRONG HAIRSPRAY ndash EXTRA STRONG HAIRSPRAY ndash CURL amp MOLD ACTIVATOR

STYLE

An incredibly complete formula

with an energy source directly from nature

Green CoffeeItrsquos a fantastic natural ally for our hairrsquos vitality thanks to its energizing andprotective properties Its oil rich in Omega 6 fatty acids and Vitamin Ehelps to protect the hair from dehydration preventing itsimpoverishment

AloetrixAn extraordinary complex containing

Aloe Vera and Wheat Proteins that helpsmake the hair soft and silky

COSMETICEFFECT OF HAIR

+135

HYDRATION

Enhanced

Average value measured after five treatments with Yellow Style products After rinsing hair combability is improved Instrumental test conducted on Yellow Style Curl amp Mold Activator

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 45: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

Coconut OilAN OIL HIGHLY VALUED IN

BEAUTY TREATMENTS FOR ITS NOURISHING AND REGENERATING POWERS

THE PRESENCE OF EMOLLIENTSAND VITAMIN E MAKE IT PERFECT

FOR PROVIDING DEEP NOURISHMENTTO THE HAIR FIBER

Argan OilRENOWNED THE WORLD

OVER FOR ITS REVITALIZING PROPERTIES THIS OIL RICH IN OMEGA 3 OMEGA 6 AND VITAMIN E RESTORES THE HAIRrsquoS VITALITY

AND SILKINESS

A POWERFUL cocktail of nutrients

Incrediblysoft hair

+51AFTER JUST ONETREATMENT

+78ON DRY HAIR

+43ON WET HAIR

x 3

Visiblyimproved

brushability

Increasedshine

INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR COMPARING THE FULL YELLOW NUTRITIVE SERVICE WITH AN ORDINARY SHAMPOO INSTRUMENTAL TEST CONDUCTED ON DAMAGED HAIR TREATED WITH YELLOW NUTRITIVE (SHAMPOO+MASK+LEAVE-IN CONDITIONER) COMPARED WITH UNTREATED HAIR COMPARED WITH HAIR NOT TREATED WITH YELLOW NUTRITIVE

REPAIR

The perfect energy boost for hair

REPAIR

REPAIR

YELLOWrsquoS NEW LINE FOR DAMAGED AND VERY DAMAGED HAIR IS PERFECT FOR

IN DEPTH REPAIR

PROTECTION DURING TECHNICAL SERVICES

PERSONALIZED CARE TREATMENTS

12

3

ENERGY DIRECTLY FROM nature

THANKS TO THEIR LOW MOLECULAR WEIGHT THEY PENETRATE DEEP INTO THE LAYERS OF THE HAIR FIBER AND INTERACT WITH THE KERATIN IN YOUR HAIR TO CREATE NEW BONDS

WITH FATTY ACIDS THAT WORK ON THE LIPID STRUCTURE TO PROVIDE NUTRITION

AND SEAL THE CUTICLE

Cocoa Butter

Almond Proteins

THIS HIGH-PERFORMING COMBINATION PROVIDES STRENGTH VITALITY AND PROTECTION TO YOUR HAIR

Internal restructuring

External repair

PRODUCT RANGE

86 STRONGER HAIR AFTER THE FIRST TREATMENT

SHAMPOO THE FIRST STEP TOWARDS HAVING

STRONG AND FLEXIBLE HAIRAS IT CLEANSES GENTLY IT GIVES YOUR

HAIR A HEALTHY AND VITAL LOOK

FOR SALON AND AT HOME USE

5001500 ML BOTTLE

ADAPTS TO BOTH ALKALINE AND ACIDIC ENVIRONMENTS

TO PROTECT YOUR HAIR DURING TECHNICAL SERVICES AND FOR

PERSONALIZED CARE TREATMENTS

HERE IS HOW

CONDITIONERVERSATILE PLIABLE TEXTURE CREAM WITH

MULTIUSE BENEFITS USE IT AS A RINSE PERFECT FOR THIN HAIR THAT NEEDS REPAIR

WITHOUT BEING WEIGHED DOWN USE IT AS A LEAVE-IN EXCELLENT FOR NORMAL ANDOR

THICK HAIR THAT NEEDS REPAIR OVER 24 HOURS

FOR SALON AND AT HOME USE

500 ML BOTTLE

MASKSUBSTANTIAL FORMULA FOR IN DEPTH REPAIR FROM INSIDE OUT REPAIRS THE FIBRE AND SEALS THE CUTICLE YOUR HAIR LOOKS VITAL EASIER TO UNTANGLE AND LUMINOUS

FOR SALON AND AT HOME USE

5001000 ML JAR

BOND HEROSUPER CONCENTRATED BOOSTER WITH ACTIVE INGREDIENTS FORA DEEP RECONSTRUCTION OF DAMAGED HAIR

FOR SALON USE ONLY

100 ML BOTTLE

Eg 5 ml BOND HERO + 30 ml MASK

16MIXING RATIO

Eg 10 ml BOND HERO + 60 ml YELLOW COLOuR

BLEACHING

COLOURING

SMOOTHING

Personalization AND Protection

INTENSE RECONSTRUCTION

COLOUR PROTECTION

NOURISHMENT

PERFECTLY SMOOTH HAIR WITH NO FRIZZ

16MIXING RATIO

IDEAL FOR COOL BLONDESBLEACHED WHITE OR

GREY HAIR

SILVER

hellipProvide the cool tonesthat your clients are looking for

Nature IS OUR SECRET laquodouble weaponraquo AGAINST BRASSY UNDERTONES

Accedilaiacute BerriesTHIS SUPERFOOD WITH AN INTENSE PURPLE COLORA COMPLEMENTARY COLOR OF YELLOW TONES ACTSMORE INTERNALLY ON THE CAUSES LEADING TO HAIRYELLOWING

Rose of JerichoUSED IN HOUSES TO FIGHT UNPLEASANT ODORS AND SMOKE

FOR HAIR IT CREATES AN EXTERNAL SHIELDTO PROTECT FROM YELLOWING CAUSED

BY DAILY POLLUTION

3 products FOR ICY RESULTS

SHAMPOOWHILE IT CLEANSES ITS VIOLET PIGMENTREMOVES THE YELLOWORANGE TONESRESTORING THE DESIRED COLOUR TO THE

HAIR USE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

CONDITIONERIT GIVES EXTREME SOFTNESS TO THE HAIR WHILEITS VIOLET PIGMENT REMOVES THE YELLOWORANGE TONES RESTORING THE DESIRED COLOURUSE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

PURE SILVER

ULTRA CONCENTRATED VIOLETASH PIGMENT THAT PERFECTLY NEUTRALIZESTHE MOST RESISTANT BRASSY TONES USE DURING SALON SERVICES FOR CUSTOMIZED RESULTS

LETrsquoS DISCOVERhellip

FOR SALON USE ONLY

100 ML BOTTLE

IMPROVE AND CUSTOMIZE CARE SERVICES

MIXING RATIO 110 1 ML PURE SILVER + 10 ML SHAMPOOCONDITIONERMASKS

gt

gtgtgtgt

INTENSENEUTRALIZATION

COLORPROTECTION

INTENSERECONSTRUCTION

NOURISHMENT

PERFECTLY SMOOTHHAIR WITH NO FRIZZ

PURESILVER

TONING CARE SERVICE

ENRICHED TECHNICAL SERVICES

MIXING RATIO8 ML PURE SILVER + 60 ML COLOUR

COLOURING

PURESILVER

TONING COLOR

SERVICE

MIXING RATIO 1106 ML PURE SILVER + 60 ML SMOOTHING MOUSSE

SMOOTHING

Pure Silver WIDENS SALON SERVICES

EASY LONG

VOGUEIT 2018

There is a dream called long hair

32 OF WOMEN

ARE CONSTANTLY HUNTING FOR PRODUCTS THAT STIMULATEGROWTH

MANY WOMEN HAVE THE FEELING

THAT THEIR HAIR STOPS

GROWING AT A CERTAIN POINT

HELPIt just wonrsquot grow

any more than thisrdquo

ldquo

FROM ALFAPARF GROUP RESEARCH

COMES A NEW INNOVATIVE LINE DEDICATED TO HELPING YOURCUSTOMERS

EASY LONG

Having the long hair of your dreams has never been easier

A natural secret THATCOMES FROM THE SEA

Tahitian SeaweedFROM THE POLYNESIAN SEA AN ACTIVE

INGREDIENT RICH IN MINERALS VITAMINS CAROTENOIDS PROTEINS

AND POLYUNSATURATED FATTY ACIDS

OUR TAHITIAN ALGAE IS CULTIVATED IN CLOSED PHOTOBIOREACTORS

- IN CONTROLLED AND STABLE CONDITIONS

- IN AN ENVIRONMENTALLY FRIENDLY WAY

MULTI-ACTION total success

Tested Results

UP TO 44MORE GROWTH

IN 4 WEEKS

From the folliclehellipTAHITIAN ALGAE STIMULATES

LOCALISED CELL MULTIPLICATION IN THE FOLLICLE REGION

PROMOTING FASTER HAIR GROWTH

hellipto the endsTHE ALGAE HELPSTO MAKE

YOUR HAIRMOREVIBRANT AND

DENSE WITH ASTRONGERAPPEARANCE

A VERY SMALL LINE FOR

very long hair

THE SIZES ALLOW UP TO 2 MONTHS OF TREATMENT

SHAMPOO

IT GENTLYCLEANSES

AND STARTS ACTING

ON THE FOLLICLE

500 ML BOTTLE

TONICIT ACTIVATES THE

FOLLICLE AND CREATES OPTIMAL CONDITIONS FOR

FASTER HAIR GROWTH

USE IT EVERY DAY FORMAXIMUM

EFFECTIVENESS125 ML BOTTLE

CONDITIONER

IT WORKS TO STRENGTHEN AND

NOURISH LENGTHS

AND ENDS FOR THE HAIR WELL-

BEING

500 ML BOTTLE

STAR

INTENSIVE SHINE SERUM LEAVE-IN SHINE INFUSION

INSTANT SHINE TO EVERY WOMENrsquoS HAIR

THE SECRETS OF

PEARL POWDER

Rich in vitamins minerals andamino acids this ancient extract

stimulates the formation of keratin helping to restore damaged areas

ARGAN OIL

A valuable plant extractthat smooths the surface

of the hair making itshiny and vibrant

ALOETRIX

An exclusive complexcontaining Aloe Vera

Wheat Germ and UV Filterfor soft and silky hair

STYLE

Hair that always looks good with style and energy

MATTE PASTE ndash SHINE WAX ndash GEL ndashSTRONG HAIRSPRAY ndash EXTRA STRONG HAIRSPRAY ndash CURL amp MOLD ACTIVATOR

STYLE

An incredibly complete formula

with an energy source directly from nature

Green CoffeeItrsquos a fantastic natural ally for our hairrsquos vitality thanks to its energizing andprotective properties Its oil rich in Omega 6 fatty acids and Vitamin Ehelps to protect the hair from dehydration preventing itsimpoverishment

AloetrixAn extraordinary complex containing

Aloe Vera and Wheat Proteins that helpsmake the hair soft and silky

COSMETICEFFECT OF HAIR

+135

HYDRATION

Enhanced

Average value measured after five treatments with Yellow Style products After rinsing hair combability is improved Instrumental test conducted on Yellow Style Curl amp Mold Activator

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 46: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

REPAIR

The perfect energy boost for hair

REPAIR

REPAIR

YELLOWrsquoS NEW LINE FOR DAMAGED AND VERY DAMAGED HAIR IS PERFECT FOR

IN DEPTH REPAIR

PROTECTION DURING TECHNICAL SERVICES

PERSONALIZED CARE TREATMENTS

12

3

ENERGY DIRECTLY FROM nature

THANKS TO THEIR LOW MOLECULAR WEIGHT THEY PENETRATE DEEP INTO THE LAYERS OF THE HAIR FIBER AND INTERACT WITH THE KERATIN IN YOUR HAIR TO CREATE NEW BONDS

WITH FATTY ACIDS THAT WORK ON THE LIPID STRUCTURE TO PROVIDE NUTRITION

AND SEAL THE CUTICLE

Cocoa Butter

Almond Proteins

THIS HIGH-PERFORMING COMBINATION PROVIDES STRENGTH VITALITY AND PROTECTION TO YOUR HAIR

Internal restructuring

External repair

PRODUCT RANGE

86 STRONGER HAIR AFTER THE FIRST TREATMENT

SHAMPOO THE FIRST STEP TOWARDS HAVING

STRONG AND FLEXIBLE HAIRAS IT CLEANSES GENTLY IT GIVES YOUR

HAIR A HEALTHY AND VITAL LOOK

FOR SALON AND AT HOME USE

5001500 ML BOTTLE

ADAPTS TO BOTH ALKALINE AND ACIDIC ENVIRONMENTS

TO PROTECT YOUR HAIR DURING TECHNICAL SERVICES AND FOR

PERSONALIZED CARE TREATMENTS

HERE IS HOW

CONDITIONERVERSATILE PLIABLE TEXTURE CREAM WITH

MULTIUSE BENEFITS USE IT AS A RINSE PERFECT FOR THIN HAIR THAT NEEDS REPAIR

WITHOUT BEING WEIGHED DOWN USE IT AS A LEAVE-IN EXCELLENT FOR NORMAL ANDOR

THICK HAIR THAT NEEDS REPAIR OVER 24 HOURS

FOR SALON AND AT HOME USE

500 ML BOTTLE

MASKSUBSTANTIAL FORMULA FOR IN DEPTH REPAIR FROM INSIDE OUT REPAIRS THE FIBRE AND SEALS THE CUTICLE YOUR HAIR LOOKS VITAL EASIER TO UNTANGLE AND LUMINOUS

FOR SALON AND AT HOME USE

5001000 ML JAR

BOND HEROSUPER CONCENTRATED BOOSTER WITH ACTIVE INGREDIENTS FORA DEEP RECONSTRUCTION OF DAMAGED HAIR

FOR SALON USE ONLY

100 ML BOTTLE

Eg 5 ml BOND HERO + 30 ml MASK

16MIXING RATIO

Eg 10 ml BOND HERO + 60 ml YELLOW COLOuR

BLEACHING

COLOURING

SMOOTHING

Personalization AND Protection

INTENSE RECONSTRUCTION

COLOUR PROTECTION

NOURISHMENT

PERFECTLY SMOOTH HAIR WITH NO FRIZZ

16MIXING RATIO

IDEAL FOR COOL BLONDESBLEACHED WHITE OR

GREY HAIR

SILVER

hellipProvide the cool tonesthat your clients are looking for

Nature IS OUR SECRET laquodouble weaponraquo AGAINST BRASSY UNDERTONES

Accedilaiacute BerriesTHIS SUPERFOOD WITH AN INTENSE PURPLE COLORA COMPLEMENTARY COLOR OF YELLOW TONES ACTSMORE INTERNALLY ON THE CAUSES LEADING TO HAIRYELLOWING

Rose of JerichoUSED IN HOUSES TO FIGHT UNPLEASANT ODORS AND SMOKE

FOR HAIR IT CREATES AN EXTERNAL SHIELDTO PROTECT FROM YELLOWING CAUSED

BY DAILY POLLUTION

3 products FOR ICY RESULTS

SHAMPOOWHILE IT CLEANSES ITS VIOLET PIGMENTREMOVES THE YELLOWORANGE TONESRESTORING THE DESIRED COLOUR TO THE

HAIR USE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

CONDITIONERIT GIVES EXTREME SOFTNESS TO THE HAIR WHILEITS VIOLET PIGMENT REMOVES THE YELLOWORANGE TONES RESTORING THE DESIRED COLOURUSE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

PURE SILVER

ULTRA CONCENTRATED VIOLETASH PIGMENT THAT PERFECTLY NEUTRALIZESTHE MOST RESISTANT BRASSY TONES USE DURING SALON SERVICES FOR CUSTOMIZED RESULTS

LETrsquoS DISCOVERhellip

FOR SALON USE ONLY

100 ML BOTTLE

IMPROVE AND CUSTOMIZE CARE SERVICES

MIXING RATIO 110 1 ML PURE SILVER + 10 ML SHAMPOOCONDITIONERMASKS

gt

gtgtgtgt

INTENSENEUTRALIZATION

COLORPROTECTION

INTENSERECONSTRUCTION

NOURISHMENT

PERFECTLY SMOOTHHAIR WITH NO FRIZZ

PURESILVER

TONING CARE SERVICE

ENRICHED TECHNICAL SERVICES

MIXING RATIO8 ML PURE SILVER + 60 ML COLOUR

COLOURING

PURESILVER

TONING COLOR

SERVICE

MIXING RATIO 1106 ML PURE SILVER + 60 ML SMOOTHING MOUSSE

SMOOTHING

Pure Silver WIDENS SALON SERVICES

EASY LONG

VOGUEIT 2018

There is a dream called long hair

32 OF WOMEN

ARE CONSTANTLY HUNTING FOR PRODUCTS THAT STIMULATEGROWTH

MANY WOMEN HAVE THE FEELING

THAT THEIR HAIR STOPS

GROWING AT A CERTAIN POINT

HELPIt just wonrsquot grow

any more than thisrdquo

ldquo

FROM ALFAPARF GROUP RESEARCH

COMES A NEW INNOVATIVE LINE DEDICATED TO HELPING YOURCUSTOMERS

EASY LONG

Having the long hair of your dreams has never been easier

A natural secret THATCOMES FROM THE SEA

Tahitian SeaweedFROM THE POLYNESIAN SEA AN ACTIVE

INGREDIENT RICH IN MINERALS VITAMINS CAROTENOIDS PROTEINS

AND POLYUNSATURATED FATTY ACIDS

OUR TAHITIAN ALGAE IS CULTIVATED IN CLOSED PHOTOBIOREACTORS

- IN CONTROLLED AND STABLE CONDITIONS

- IN AN ENVIRONMENTALLY FRIENDLY WAY

MULTI-ACTION total success

Tested Results

UP TO 44MORE GROWTH

IN 4 WEEKS

From the folliclehellipTAHITIAN ALGAE STIMULATES

LOCALISED CELL MULTIPLICATION IN THE FOLLICLE REGION

PROMOTING FASTER HAIR GROWTH

hellipto the endsTHE ALGAE HELPSTO MAKE

YOUR HAIRMOREVIBRANT AND

DENSE WITH ASTRONGERAPPEARANCE

A VERY SMALL LINE FOR

very long hair

THE SIZES ALLOW UP TO 2 MONTHS OF TREATMENT

SHAMPOO

IT GENTLYCLEANSES

AND STARTS ACTING

ON THE FOLLICLE

500 ML BOTTLE

TONICIT ACTIVATES THE

FOLLICLE AND CREATES OPTIMAL CONDITIONS FOR

FASTER HAIR GROWTH

USE IT EVERY DAY FORMAXIMUM

EFFECTIVENESS125 ML BOTTLE

CONDITIONER

IT WORKS TO STRENGTHEN AND

NOURISH LENGTHS

AND ENDS FOR THE HAIR WELL-

BEING

500 ML BOTTLE

STAR

INTENSIVE SHINE SERUM LEAVE-IN SHINE INFUSION

INSTANT SHINE TO EVERY WOMENrsquoS HAIR

THE SECRETS OF

PEARL POWDER

Rich in vitamins minerals andamino acids this ancient extract

stimulates the formation of keratin helping to restore damaged areas

ARGAN OIL

A valuable plant extractthat smooths the surface

of the hair making itshiny and vibrant

ALOETRIX

An exclusive complexcontaining Aloe Vera

Wheat Germ and UV Filterfor soft and silky hair

STYLE

Hair that always looks good with style and energy

MATTE PASTE ndash SHINE WAX ndash GEL ndashSTRONG HAIRSPRAY ndash EXTRA STRONG HAIRSPRAY ndash CURL amp MOLD ACTIVATOR

STYLE

An incredibly complete formula

with an energy source directly from nature

Green CoffeeItrsquos a fantastic natural ally for our hairrsquos vitality thanks to its energizing andprotective properties Its oil rich in Omega 6 fatty acids and Vitamin Ehelps to protect the hair from dehydration preventing itsimpoverishment

AloetrixAn extraordinary complex containing

Aloe Vera and Wheat Proteins that helpsmake the hair soft and silky

COSMETICEFFECT OF HAIR

+135

HYDRATION

Enhanced

Average value measured after five treatments with Yellow Style products After rinsing hair combability is improved Instrumental test conducted on Yellow Style Curl amp Mold Activator

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 47: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

The perfect energy boost for hair

REPAIR

REPAIR

YELLOWrsquoS NEW LINE FOR DAMAGED AND VERY DAMAGED HAIR IS PERFECT FOR

IN DEPTH REPAIR

PROTECTION DURING TECHNICAL SERVICES

PERSONALIZED CARE TREATMENTS

12

3

ENERGY DIRECTLY FROM nature

THANKS TO THEIR LOW MOLECULAR WEIGHT THEY PENETRATE DEEP INTO THE LAYERS OF THE HAIR FIBER AND INTERACT WITH THE KERATIN IN YOUR HAIR TO CREATE NEW BONDS

WITH FATTY ACIDS THAT WORK ON THE LIPID STRUCTURE TO PROVIDE NUTRITION

AND SEAL THE CUTICLE

Cocoa Butter

Almond Proteins

THIS HIGH-PERFORMING COMBINATION PROVIDES STRENGTH VITALITY AND PROTECTION TO YOUR HAIR

Internal restructuring

External repair

PRODUCT RANGE

86 STRONGER HAIR AFTER THE FIRST TREATMENT

SHAMPOO THE FIRST STEP TOWARDS HAVING

STRONG AND FLEXIBLE HAIRAS IT CLEANSES GENTLY IT GIVES YOUR

HAIR A HEALTHY AND VITAL LOOK

FOR SALON AND AT HOME USE

5001500 ML BOTTLE

ADAPTS TO BOTH ALKALINE AND ACIDIC ENVIRONMENTS

TO PROTECT YOUR HAIR DURING TECHNICAL SERVICES AND FOR

PERSONALIZED CARE TREATMENTS

HERE IS HOW

CONDITIONERVERSATILE PLIABLE TEXTURE CREAM WITH

MULTIUSE BENEFITS USE IT AS A RINSE PERFECT FOR THIN HAIR THAT NEEDS REPAIR

WITHOUT BEING WEIGHED DOWN USE IT AS A LEAVE-IN EXCELLENT FOR NORMAL ANDOR

THICK HAIR THAT NEEDS REPAIR OVER 24 HOURS

FOR SALON AND AT HOME USE

500 ML BOTTLE

MASKSUBSTANTIAL FORMULA FOR IN DEPTH REPAIR FROM INSIDE OUT REPAIRS THE FIBRE AND SEALS THE CUTICLE YOUR HAIR LOOKS VITAL EASIER TO UNTANGLE AND LUMINOUS

FOR SALON AND AT HOME USE

5001000 ML JAR

BOND HEROSUPER CONCENTRATED BOOSTER WITH ACTIVE INGREDIENTS FORA DEEP RECONSTRUCTION OF DAMAGED HAIR

FOR SALON USE ONLY

100 ML BOTTLE

Eg 5 ml BOND HERO + 30 ml MASK

16MIXING RATIO

Eg 10 ml BOND HERO + 60 ml YELLOW COLOuR

BLEACHING

COLOURING

SMOOTHING

Personalization AND Protection

INTENSE RECONSTRUCTION

COLOUR PROTECTION

NOURISHMENT

PERFECTLY SMOOTH HAIR WITH NO FRIZZ

16MIXING RATIO

IDEAL FOR COOL BLONDESBLEACHED WHITE OR

GREY HAIR

SILVER

hellipProvide the cool tonesthat your clients are looking for

Nature IS OUR SECRET laquodouble weaponraquo AGAINST BRASSY UNDERTONES

Accedilaiacute BerriesTHIS SUPERFOOD WITH AN INTENSE PURPLE COLORA COMPLEMENTARY COLOR OF YELLOW TONES ACTSMORE INTERNALLY ON THE CAUSES LEADING TO HAIRYELLOWING

Rose of JerichoUSED IN HOUSES TO FIGHT UNPLEASANT ODORS AND SMOKE

FOR HAIR IT CREATES AN EXTERNAL SHIELDTO PROTECT FROM YELLOWING CAUSED

BY DAILY POLLUTION

3 products FOR ICY RESULTS

SHAMPOOWHILE IT CLEANSES ITS VIOLET PIGMENTREMOVES THE YELLOWORANGE TONESRESTORING THE DESIRED COLOUR TO THE

HAIR USE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

CONDITIONERIT GIVES EXTREME SOFTNESS TO THE HAIR WHILEITS VIOLET PIGMENT REMOVES THE YELLOWORANGE TONES RESTORING THE DESIRED COLOURUSE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

PURE SILVER

ULTRA CONCENTRATED VIOLETASH PIGMENT THAT PERFECTLY NEUTRALIZESTHE MOST RESISTANT BRASSY TONES USE DURING SALON SERVICES FOR CUSTOMIZED RESULTS

LETrsquoS DISCOVERhellip

FOR SALON USE ONLY

100 ML BOTTLE

IMPROVE AND CUSTOMIZE CARE SERVICES

MIXING RATIO 110 1 ML PURE SILVER + 10 ML SHAMPOOCONDITIONERMASKS

gt

gtgtgtgt

INTENSENEUTRALIZATION

COLORPROTECTION

INTENSERECONSTRUCTION

NOURISHMENT

PERFECTLY SMOOTHHAIR WITH NO FRIZZ

PURESILVER

TONING CARE SERVICE

ENRICHED TECHNICAL SERVICES

MIXING RATIO8 ML PURE SILVER + 60 ML COLOUR

COLOURING

PURESILVER

TONING COLOR

SERVICE

MIXING RATIO 1106 ML PURE SILVER + 60 ML SMOOTHING MOUSSE

SMOOTHING

Pure Silver WIDENS SALON SERVICES

EASY LONG

VOGUEIT 2018

There is a dream called long hair

32 OF WOMEN

ARE CONSTANTLY HUNTING FOR PRODUCTS THAT STIMULATEGROWTH

MANY WOMEN HAVE THE FEELING

THAT THEIR HAIR STOPS

GROWING AT A CERTAIN POINT

HELPIt just wonrsquot grow

any more than thisrdquo

ldquo

FROM ALFAPARF GROUP RESEARCH

COMES A NEW INNOVATIVE LINE DEDICATED TO HELPING YOURCUSTOMERS

EASY LONG

Having the long hair of your dreams has never been easier

A natural secret THATCOMES FROM THE SEA

Tahitian SeaweedFROM THE POLYNESIAN SEA AN ACTIVE

INGREDIENT RICH IN MINERALS VITAMINS CAROTENOIDS PROTEINS

AND POLYUNSATURATED FATTY ACIDS

OUR TAHITIAN ALGAE IS CULTIVATED IN CLOSED PHOTOBIOREACTORS

- IN CONTROLLED AND STABLE CONDITIONS

- IN AN ENVIRONMENTALLY FRIENDLY WAY

MULTI-ACTION total success

Tested Results

UP TO 44MORE GROWTH

IN 4 WEEKS

From the folliclehellipTAHITIAN ALGAE STIMULATES

LOCALISED CELL MULTIPLICATION IN THE FOLLICLE REGION

PROMOTING FASTER HAIR GROWTH

hellipto the endsTHE ALGAE HELPSTO MAKE

YOUR HAIRMOREVIBRANT AND

DENSE WITH ASTRONGERAPPEARANCE

A VERY SMALL LINE FOR

very long hair

THE SIZES ALLOW UP TO 2 MONTHS OF TREATMENT

SHAMPOO

IT GENTLYCLEANSES

AND STARTS ACTING

ON THE FOLLICLE

500 ML BOTTLE

TONICIT ACTIVATES THE

FOLLICLE AND CREATES OPTIMAL CONDITIONS FOR

FASTER HAIR GROWTH

USE IT EVERY DAY FORMAXIMUM

EFFECTIVENESS125 ML BOTTLE

CONDITIONER

IT WORKS TO STRENGTHEN AND

NOURISH LENGTHS

AND ENDS FOR THE HAIR WELL-

BEING

500 ML BOTTLE

STAR

INTENSIVE SHINE SERUM LEAVE-IN SHINE INFUSION

INSTANT SHINE TO EVERY WOMENrsquoS HAIR

THE SECRETS OF

PEARL POWDER

Rich in vitamins minerals andamino acids this ancient extract

stimulates the formation of keratin helping to restore damaged areas

ARGAN OIL

A valuable plant extractthat smooths the surface

of the hair making itshiny and vibrant

ALOETRIX

An exclusive complexcontaining Aloe Vera

Wheat Germ and UV Filterfor soft and silky hair

STYLE

Hair that always looks good with style and energy

MATTE PASTE ndash SHINE WAX ndash GEL ndashSTRONG HAIRSPRAY ndash EXTRA STRONG HAIRSPRAY ndash CURL amp MOLD ACTIVATOR

STYLE

An incredibly complete formula

with an energy source directly from nature

Green CoffeeItrsquos a fantastic natural ally for our hairrsquos vitality thanks to its energizing andprotective properties Its oil rich in Omega 6 fatty acids and Vitamin Ehelps to protect the hair from dehydration preventing itsimpoverishment

AloetrixAn extraordinary complex containing

Aloe Vera and Wheat Proteins that helpsmake the hair soft and silky

COSMETICEFFECT OF HAIR

+135

HYDRATION

Enhanced

Average value measured after five treatments with Yellow Style products After rinsing hair combability is improved Instrumental test conducted on Yellow Style Curl amp Mold Activator

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 48: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

REPAIR

YELLOWrsquoS NEW LINE FOR DAMAGED AND VERY DAMAGED HAIR IS PERFECT FOR

IN DEPTH REPAIR

PROTECTION DURING TECHNICAL SERVICES

PERSONALIZED CARE TREATMENTS

12

3

ENERGY DIRECTLY FROM nature

THANKS TO THEIR LOW MOLECULAR WEIGHT THEY PENETRATE DEEP INTO THE LAYERS OF THE HAIR FIBER AND INTERACT WITH THE KERATIN IN YOUR HAIR TO CREATE NEW BONDS

WITH FATTY ACIDS THAT WORK ON THE LIPID STRUCTURE TO PROVIDE NUTRITION

AND SEAL THE CUTICLE

Cocoa Butter

Almond Proteins

THIS HIGH-PERFORMING COMBINATION PROVIDES STRENGTH VITALITY AND PROTECTION TO YOUR HAIR

Internal restructuring

External repair

PRODUCT RANGE

86 STRONGER HAIR AFTER THE FIRST TREATMENT

SHAMPOO THE FIRST STEP TOWARDS HAVING

STRONG AND FLEXIBLE HAIRAS IT CLEANSES GENTLY IT GIVES YOUR

HAIR A HEALTHY AND VITAL LOOK

FOR SALON AND AT HOME USE

5001500 ML BOTTLE

ADAPTS TO BOTH ALKALINE AND ACIDIC ENVIRONMENTS

TO PROTECT YOUR HAIR DURING TECHNICAL SERVICES AND FOR

PERSONALIZED CARE TREATMENTS

HERE IS HOW

CONDITIONERVERSATILE PLIABLE TEXTURE CREAM WITH

MULTIUSE BENEFITS USE IT AS A RINSE PERFECT FOR THIN HAIR THAT NEEDS REPAIR

WITHOUT BEING WEIGHED DOWN USE IT AS A LEAVE-IN EXCELLENT FOR NORMAL ANDOR

THICK HAIR THAT NEEDS REPAIR OVER 24 HOURS

FOR SALON AND AT HOME USE

500 ML BOTTLE

MASKSUBSTANTIAL FORMULA FOR IN DEPTH REPAIR FROM INSIDE OUT REPAIRS THE FIBRE AND SEALS THE CUTICLE YOUR HAIR LOOKS VITAL EASIER TO UNTANGLE AND LUMINOUS

FOR SALON AND AT HOME USE

5001000 ML JAR

BOND HEROSUPER CONCENTRATED BOOSTER WITH ACTIVE INGREDIENTS FORA DEEP RECONSTRUCTION OF DAMAGED HAIR

FOR SALON USE ONLY

100 ML BOTTLE

Eg 5 ml BOND HERO + 30 ml MASK

16MIXING RATIO

Eg 10 ml BOND HERO + 60 ml YELLOW COLOuR

BLEACHING

COLOURING

SMOOTHING

Personalization AND Protection

INTENSE RECONSTRUCTION

COLOUR PROTECTION

NOURISHMENT

PERFECTLY SMOOTH HAIR WITH NO FRIZZ

16MIXING RATIO

IDEAL FOR COOL BLONDESBLEACHED WHITE OR

GREY HAIR

SILVER

hellipProvide the cool tonesthat your clients are looking for

Nature IS OUR SECRET laquodouble weaponraquo AGAINST BRASSY UNDERTONES

Accedilaiacute BerriesTHIS SUPERFOOD WITH AN INTENSE PURPLE COLORA COMPLEMENTARY COLOR OF YELLOW TONES ACTSMORE INTERNALLY ON THE CAUSES LEADING TO HAIRYELLOWING

Rose of JerichoUSED IN HOUSES TO FIGHT UNPLEASANT ODORS AND SMOKE

FOR HAIR IT CREATES AN EXTERNAL SHIELDTO PROTECT FROM YELLOWING CAUSED

BY DAILY POLLUTION

3 products FOR ICY RESULTS

SHAMPOOWHILE IT CLEANSES ITS VIOLET PIGMENTREMOVES THE YELLOWORANGE TONESRESTORING THE DESIRED COLOUR TO THE

HAIR USE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

CONDITIONERIT GIVES EXTREME SOFTNESS TO THE HAIR WHILEITS VIOLET PIGMENT REMOVES THE YELLOWORANGE TONES RESTORING THE DESIRED COLOURUSE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

PURE SILVER

ULTRA CONCENTRATED VIOLETASH PIGMENT THAT PERFECTLY NEUTRALIZESTHE MOST RESISTANT BRASSY TONES USE DURING SALON SERVICES FOR CUSTOMIZED RESULTS

LETrsquoS DISCOVERhellip

FOR SALON USE ONLY

100 ML BOTTLE

IMPROVE AND CUSTOMIZE CARE SERVICES

MIXING RATIO 110 1 ML PURE SILVER + 10 ML SHAMPOOCONDITIONERMASKS

gt

gtgtgtgt

INTENSENEUTRALIZATION

COLORPROTECTION

INTENSERECONSTRUCTION

NOURISHMENT

PERFECTLY SMOOTHHAIR WITH NO FRIZZ

PURESILVER

TONING CARE SERVICE

ENRICHED TECHNICAL SERVICES

MIXING RATIO8 ML PURE SILVER + 60 ML COLOUR

COLOURING

PURESILVER

TONING COLOR

SERVICE

MIXING RATIO 1106 ML PURE SILVER + 60 ML SMOOTHING MOUSSE

SMOOTHING

Pure Silver WIDENS SALON SERVICES

EASY LONG

VOGUEIT 2018

There is a dream called long hair

32 OF WOMEN

ARE CONSTANTLY HUNTING FOR PRODUCTS THAT STIMULATEGROWTH

MANY WOMEN HAVE THE FEELING

THAT THEIR HAIR STOPS

GROWING AT A CERTAIN POINT

HELPIt just wonrsquot grow

any more than thisrdquo

ldquo

FROM ALFAPARF GROUP RESEARCH

COMES A NEW INNOVATIVE LINE DEDICATED TO HELPING YOURCUSTOMERS

EASY LONG

Having the long hair of your dreams has never been easier

A natural secret THATCOMES FROM THE SEA

Tahitian SeaweedFROM THE POLYNESIAN SEA AN ACTIVE

INGREDIENT RICH IN MINERALS VITAMINS CAROTENOIDS PROTEINS

AND POLYUNSATURATED FATTY ACIDS

OUR TAHITIAN ALGAE IS CULTIVATED IN CLOSED PHOTOBIOREACTORS

- IN CONTROLLED AND STABLE CONDITIONS

- IN AN ENVIRONMENTALLY FRIENDLY WAY

MULTI-ACTION total success

Tested Results

UP TO 44MORE GROWTH

IN 4 WEEKS

From the folliclehellipTAHITIAN ALGAE STIMULATES

LOCALISED CELL MULTIPLICATION IN THE FOLLICLE REGION

PROMOTING FASTER HAIR GROWTH

hellipto the endsTHE ALGAE HELPSTO MAKE

YOUR HAIRMOREVIBRANT AND

DENSE WITH ASTRONGERAPPEARANCE

A VERY SMALL LINE FOR

very long hair

THE SIZES ALLOW UP TO 2 MONTHS OF TREATMENT

SHAMPOO

IT GENTLYCLEANSES

AND STARTS ACTING

ON THE FOLLICLE

500 ML BOTTLE

TONICIT ACTIVATES THE

FOLLICLE AND CREATES OPTIMAL CONDITIONS FOR

FASTER HAIR GROWTH

USE IT EVERY DAY FORMAXIMUM

EFFECTIVENESS125 ML BOTTLE

CONDITIONER

IT WORKS TO STRENGTHEN AND

NOURISH LENGTHS

AND ENDS FOR THE HAIR WELL-

BEING

500 ML BOTTLE

STAR

INTENSIVE SHINE SERUM LEAVE-IN SHINE INFUSION

INSTANT SHINE TO EVERY WOMENrsquoS HAIR

THE SECRETS OF

PEARL POWDER

Rich in vitamins minerals andamino acids this ancient extract

stimulates the formation of keratin helping to restore damaged areas

ARGAN OIL

A valuable plant extractthat smooths the surface

of the hair making itshiny and vibrant

ALOETRIX

An exclusive complexcontaining Aloe Vera

Wheat Germ and UV Filterfor soft and silky hair

STYLE

Hair that always looks good with style and energy

MATTE PASTE ndash SHINE WAX ndash GEL ndashSTRONG HAIRSPRAY ndash EXTRA STRONG HAIRSPRAY ndash CURL amp MOLD ACTIVATOR

STYLE

An incredibly complete formula

with an energy source directly from nature

Green CoffeeItrsquos a fantastic natural ally for our hairrsquos vitality thanks to its energizing andprotective properties Its oil rich in Omega 6 fatty acids and Vitamin Ehelps to protect the hair from dehydration preventing itsimpoverishment

AloetrixAn extraordinary complex containing

Aloe Vera and Wheat Proteins that helpsmake the hair soft and silky

COSMETICEFFECT OF HAIR

+135

HYDRATION

Enhanced

Average value measured after five treatments with Yellow Style products After rinsing hair combability is improved Instrumental test conducted on Yellow Style Curl amp Mold Activator

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 49: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

ENERGY DIRECTLY FROM nature

THANKS TO THEIR LOW MOLECULAR WEIGHT THEY PENETRATE DEEP INTO THE LAYERS OF THE HAIR FIBER AND INTERACT WITH THE KERATIN IN YOUR HAIR TO CREATE NEW BONDS

WITH FATTY ACIDS THAT WORK ON THE LIPID STRUCTURE TO PROVIDE NUTRITION

AND SEAL THE CUTICLE

Cocoa Butter

Almond Proteins

THIS HIGH-PERFORMING COMBINATION PROVIDES STRENGTH VITALITY AND PROTECTION TO YOUR HAIR

Internal restructuring

External repair

PRODUCT RANGE

86 STRONGER HAIR AFTER THE FIRST TREATMENT

SHAMPOO THE FIRST STEP TOWARDS HAVING

STRONG AND FLEXIBLE HAIRAS IT CLEANSES GENTLY IT GIVES YOUR

HAIR A HEALTHY AND VITAL LOOK

FOR SALON AND AT HOME USE

5001500 ML BOTTLE

ADAPTS TO BOTH ALKALINE AND ACIDIC ENVIRONMENTS

TO PROTECT YOUR HAIR DURING TECHNICAL SERVICES AND FOR

PERSONALIZED CARE TREATMENTS

HERE IS HOW

CONDITIONERVERSATILE PLIABLE TEXTURE CREAM WITH

MULTIUSE BENEFITS USE IT AS A RINSE PERFECT FOR THIN HAIR THAT NEEDS REPAIR

WITHOUT BEING WEIGHED DOWN USE IT AS A LEAVE-IN EXCELLENT FOR NORMAL ANDOR

THICK HAIR THAT NEEDS REPAIR OVER 24 HOURS

FOR SALON AND AT HOME USE

500 ML BOTTLE

MASKSUBSTANTIAL FORMULA FOR IN DEPTH REPAIR FROM INSIDE OUT REPAIRS THE FIBRE AND SEALS THE CUTICLE YOUR HAIR LOOKS VITAL EASIER TO UNTANGLE AND LUMINOUS

FOR SALON AND AT HOME USE

5001000 ML JAR

BOND HEROSUPER CONCENTRATED BOOSTER WITH ACTIVE INGREDIENTS FORA DEEP RECONSTRUCTION OF DAMAGED HAIR

FOR SALON USE ONLY

100 ML BOTTLE

Eg 5 ml BOND HERO + 30 ml MASK

16MIXING RATIO

Eg 10 ml BOND HERO + 60 ml YELLOW COLOuR

BLEACHING

COLOURING

SMOOTHING

Personalization AND Protection

INTENSE RECONSTRUCTION

COLOUR PROTECTION

NOURISHMENT

PERFECTLY SMOOTH HAIR WITH NO FRIZZ

16MIXING RATIO

IDEAL FOR COOL BLONDESBLEACHED WHITE OR

GREY HAIR

SILVER

hellipProvide the cool tonesthat your clients are looking for

Nature IS OUR SECRET laquodouble weaponraquo AGAINST BRASSY UNDERTONES

Accedilaiacute BerriesTHIS SUPERFOOD WITH AN INTENSE PURPLE COLORA COMPLEMENTARY COLOR OF YELLOW TONES ACTSMORE INTERNALLY ON THE CAUSES LEADING TO HAIRYELLOWING

Rose of JerichoUSED IN HOUSES TO FIGHT UNPLEASANT ODORS AND SMOKE

FOR HAIR IT CREATES AN EXTERNAL SHIELDTO PROTECT FROM YELLOWING CAUSED

BY DAILY POLLUTION

3 products FOR ICY RESULTS

SHAMPOOWHILE IT CLEANSES ITS VIOLET PIGMENTREMOVES THE YELLOWORANGE TONESRESTORING THE DESIRED COLOUR TO THE

HAIR USE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

CONDITIONERIT GIVES EXTREME SOFTNESS TO THE HAIR WHILEITS VIOLET PIGMENT REMOVES THE YELLOWORANGE TONES RESTORING THE DESIRED COLOURUSE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

PURE SILVER

ULTRA CONCENTRATED VIOLETASH PIGMENT THAT PERFECTLY NEUTRALIZESTHE MOST RESISTANT BRASSY TONES USE DURING SALON SERVICES FOR CUSTOMIZED RESULTS

LETrsquoS DISCOVERhellip

FOR SALON USE ONLY

100 ML BOTTLE

IMPROVE AND CUSTOMIZE CARE SERVICES

MIXING RATIO 110 1 ML PURE SILVER + 10 ML SHAMPOOCONDITIONERMASKS

gt

gtgtgtgt

INTENSENEUTRALIZATION

COLORPROTECTION

INTENSERECONSTRUCTION

NOURISHMENT

PERFECTLY SMOOTHHAIR WITH NO FRIZZ

PURESILVER

TONING CARE SERVICE

ENRICHED TECHNICAL SERVICES

MIXING RATIO8 ML PURE SILVER + 60 ML COLOUR

COLOURING

PURESILVER

TONING COLOR

SERVICE

MIXING RATIO 1106 ML PURE SILVER + 60 ML SMOOTHING MOUSSE

SMOOTHING

Pure Silver WIDENS SALON SERVICES

EASY LONG

VOGUEIT 2018

There is a dream called long hair

32 OF WOMEN

ARE CONSTANTLY HUNTING FOR PRODUCTS THAT STIMULATEGROWTH

MANY WOMEN HAVE THE FEELING

THAT THEIR HAIR STOPS

GROWING AT A CERTAIN POINT

HELPIt just wonrsquot grow

any more than thisrdquo

ldquo

FROM ALFAPARF GROUP RESEARCH

COMES A NEW INNOVATIVE LINE DEDICATED TO HELPING YOURCUSTOMERS

EASY LONG

Having the long hair of your dreams has never been easier

A natural secret THATCOMES FROM THE SEA

Tahitian SeaweedFROM THE POLYNESIAN SEA AN ACTIVE

INGREDIENT RICH IN MINERALS VITAMINS CAROTENOIDS PROTEINS

AND POLYUNSATURATED FATTY ACIDS

OUR TAHITIAN ALGAE IS CULTIVATED IN CLOSED PHOTOBIOREACTORS

- IN CONTROLLED AND STABLE CONDITIONS

- IN AN ENVIRONMENTALLY FRIENDLY WAY

MULTI-ACTION total success

Tested Results

UP TO 44MORE GROWTH

IN 4 WEEKS

From the folliclehellipTAHITIAN ALGAE STIMULATES

LOCALISED CELL MULTIPLICATION IN THE FOLLICLE REGION

PROMOTING FASTER HAIR GROWTH

hellipto the endsTHE ALGAE HELPSTO MAKE

YOUR HAIRMOREVIBRANT AND

DENSE WITH ASTRONGERAPPEARANCE

A VERY SMALL LINE FOR

very long hair

THE SIZES ALLOW UP TO 2 MONTHS OF TREATMENT

SHAMPOO

IT GENTLYCLEANSES

AND STARTS ACTING

ON THE FOLLICLE

500 ML BOTTLE

TONICIT ACTIVATES THE

FOLLICLE AND CREATES OPTIMAL CONDITIONS FOR

FASTER HAIR GROWTH

USE IT EVERY DAY FORMAXIMUM

EFFECTIVENESS125 ML BOTTLE

CONDITIONER

IT WORKS TO STRENGTHEN AND

NOURISH LENGTHS

AND ENDS FOR THE HAIR WELL-

BEING

500 ML BOTTLE

STAR

INTENSIVE SHINE SERUM LEAVE-IN SHINE INFUSION

INSTANT SHINE TO EVERY WOMENrsquoS HAIR

THE SECRETS OF

PEARL POWDER

Rich in vitamins minerals andamino acids this ancient extract

stimulates the formation of keratin helping to restore damaged areas

ARGAN OIL

A valuable plant extractthat smooths the surface

of the hair making itshiny and vibrant

ALOETRIX

An exclusive complexcontaining Aloe Vera

Wheat Germ and UV Filterfor soft and silky hair

STYLE

Hair that always looks good with style and energy

MATTE PASTE ndash SHINE WAX ndash GEL ndashSTRONG HAIRSPRAY ndash EXTRA STRONG HAIRSPRAY ndash CURL amp MOLD ACTIVATOR

STYLE

An incredibly complete formula

with an energy source directly from nature

Green CoffeeItrsquos a fantastic natural ally for our hairrsquos vitality thanks to its energizing andprotective properties Its oil rich in Omega 6 fatty acids and Vitamin Ehelps to protect the hair from dehydration preventing itsimpoverishment

AloetrixAn extraordinary complex containing

Aloe Vera and Wheat Proteins that helpsmake the hair soft and silky

COSMETICEFFECT OF HAIR

+135

HYDRATION

Enhanced

Average value measured after five treatments with Yellow Style products After rinsing hair combability is improved Instrumental test conducted on Yellow Style Curl amp Mold Activator

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 50: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

PRODUCT RANGE

86 STRONGER HAIR AFTER THE FIRST TREATMENT

SHAMPOO THE FIRST STEP TOWARDS HAVING

STRONG AND FLEXIBLE HAIRAS IT CLEANSES GENTLY IT GIVES YOUR

HAIR A HEALTHY AND VITAL LOOK

FOR SALON AND AT HOME USE

5001500 ML BOTTLE

ADAPTS TO BOTH ALKALINE AND ACIDIC ENVIRONMENTS

TO PROTECT YOUR HAIR DURING TECHNICAL SERVICES AND FOR

PERSONALIZED CARE TREATMENTS

HERE IS HOW

CONDITIONERVERSATILE PLIABLE TEXTURE CREAM WITH

MULTIUSE BENEFITS USE IT AS A RINSE PERFECT FOR THIN HAIR THAT NEEDS REPAIR

WITHOUT BEING WEIGHED DOWN USE IT AS A LEAVE-IN EXCELLENT FOR NORMAL ANDOR

THICK HAIR THAT NEEDS REPAIR OVER 24 HOURS

FOR SALON AND AT HOME USE

500 ML BOTTLE

MASKSUBSTANTIAL FORMULA FOR IN DEPTH REPAIR FROM INSIDE OUT REPAIRS THE FIBRE AND SEALS THE CUTICLE YOUR HAIR LOOKS VITAL EASIER TO UNTANGLE AND LUMINOUS

FOR SALON AND AT HOME USE

5001000 ML JAR

BOND HEROSUPER CONCENTRATED BOOSTER WITH ACTIVE INGREDIENTS FORA DEEP RECONSTRUCTION OF DAMAGED HAIR

FOR SALON USE ONLY

100 ML BOTTLE

Eg 5 ml BOND HERO + 30 ml MASK

16MIXING RATIO

Eg 10 ml BOND HERO + 60 ml YELLOW COLOuR

BLEACHING

COLOURING

SMOOTHING

Personalization AND Protection

INTENSE RECONSTRUCTION

COLOUR PROTECTION

NOURISHMENT

PERFECTLY SMOOTH HAIR WITH NO FRIZZ

16MIXING RATIO

IDEAL FOR COOL BLONDESBLEACHED WHITE OR

GREY HAIR

SILVER

hellipProvide the cool tonesthat your clients are looking for

Nature IS OUR SECRET laquodouble weaponraquo AGAINST BRASSY UNDERTONES

Accedilaiacute BerriesTHIS SUPERFOOD WITH AN INTENSE PURPLE COLORA COMPLEMENTARY COLOR OF YELLOW TONES ACTSMORE INTERNALLY ON THE CAUSES LEADING TO HAIRYELLOWING

Rose of JerichoUSED IN HOUSES TO FIGHT UNPLEASANT ODORS AND SMOKE

FOR HAIR IT CREATES AN EXTERNAL SHIELDTO PROTECT FROM YELLOWING CAUSED

BY DAILY POLLUTION

3 products FOR ICY RESULTS

SHAMPOOWHILE IT CLEANSES ITS VIOLET PIGMENTREMOVES THE YELLOWORANGE TONESRESTORING THE DESIRED COLOUR TO THE

HAIR USE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

CONDITIONERIT GIVES EXTREME SOFTNESS TO THE HAIR WHILEITS VIOLET PIGMENT REMOVES THE YELLOWORANGE TONES RESTORING THE DESIRED COLOURUSE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

PURE SILVER

ULTRA CONCENTRATED VIOLETASH PIGMENT THAT PERFECTLY NEUTRALIZESTHE MOST RESISTANT BRASSY TONES USE DURING SALON SERVICES FOR CUSTOMIZED RESULTS

LETrsquoS DISCOVERhellip

FOR SALON USE ONLY

100 ML BOTTLE

IMPROVE AND CUSTOMIZE CARE SERVICES

MIXING RATIO 110 1 ML PURE SILVER + 10 ML SHAMPOOCONDITIONERMASKS

gt

gtgtgtgt

INTENSENEUTRALIZATION

COLORPROTECTION

INTENSERECONSTRUCTION

NOURISHMENT

PERFECTLY SMOOTHHAIR WITH NO FRIZZ

PURESILVER

TONING CARE SERVICE

ENRICHED TECHNICAL SERVICES

MIXING RATIO8 ML PURE SILVER + 60 ML COLOUR

COLOURING

PURESILVER

TONING COLOR

SERVICE

MIXING RATIO 1106 ML PURE SILVER + 60 ML SMOOTHING MOUSSE

SMOOTHING

Pure Silver WIDENS SALON SERVICES

EASY LONG

VOGUEIT 2018

There is a dream called long hair

32 OF WOMEN

ARE CONSTANTLY HUNTING FOR PRODUCTS THAT STIMULATEGROWTH

MANY WOMEN HAVE THE FEELING

THAT THEIR HAIR STOPS

GROWING AT A CERTAIN POINT

HELPIt just wonrsquot grow

any more than thisrdquo

ldquo

FROM ALFAPARF GROUP RESEARCH

COMES A NEW INNOVATIVE LINE DEDICATED TO HELPING YOURCUSTOMERS

EASY LONG

Having the long hair of your dreams has never been easier

A natural secret THATCOMES FROM THE SEA

Tahitian SeaweedFROM THE POLYNESIAN SEA AN ACTIVE

INGREDIENT RICH IN MINERALS VITAMINS CAROTENOIDS PROTEINS

AND POLYUNSATURATED FATTY ACIDS

OUR TAHITIAN ALGAE IS CULTIVATED IN CLOSED PHOTOBIOREACTORS

- IN CONTROLLED AND STABLE CONDITIONS

- IN AN ENVIRONMENTALLY FRIENDLY WAY

MULTI-ACTION total success

Tested Results

UP TO 44MORE GROWTH

IN 4 WEEKS

From the folliclehellipTAHITIAN ALGAE STIMULATES

LOCALISED CELL MULTIPLICATION IN THE FOLLICLE REGION

PROMOTING FASTER HAIR GROWTH

hellipto the endsTHE ALGAE HELPSTO MAKE

YOUR HAIRMOREVIBRANT AND

DENSE WITH ASTRONGERAPPEARANCE

A VERY SMALL LINE FOR

very long hair

THE SIZES ALLOW UP TO 2 MONTHS OF TREATMENT

SHAMPOO

IT GENTLYCLEANSES

AND STARTS ACTING

ON THE FOLLICLE

500 ML BOTTLE

TONICIT ACTIVATES THE

FOLLICLE AND CREATES OPTIMAL CONDITIONS FOR

FASTER HAIR GROWTH

USE IT EVERY DAY FORMAXIMUM

EFFECTIVENESS125 ML BOTTLE

CONDITIONER

IT WORKS TO STRENGTHEN AND

NOURISH LENGTHS

AND ENDS FOR THE HAIR WELL-

BEING

500 ML BOTTLE

STAR

INTENSIVE SHINE SERUM LEAVE-IN SHINE INFUSION

INSTANT SHINE TO EVERY WOMENrsquoS HAIR

THE SECRETS OF

PEARL POWDER

Rich in vitamins minerals andamino acids this ancient extract

stimulates the formation of keratin helping to restore damaged areas

ARGAN OIL

A valuable plant extractthat smooths the surface

of the hair making itshiny and vibrant

ALOETRIX

An exclusive complexcontaining Aloe Vera

Wheat Germ and UV Filterfor soft and silky hair

STYLE

Hair that always looks good with style and energy

MATTE PASTE ndash SHINE WAX ndash GEL ndashSTRONG HAIRSPRAY ndash EXTRA STRONG HAIRSPRAY ndash CURL amp MOLD ACTIVATOR

STYLE

An incredibly complete formula

with an energy source directly from nature

Green CoffeeItrsquos a fantastic natural ally for our hairrsquos vitality thanks to its energizing andprotective properties Its oil rich in Omega 6 fatty acids and Vitamin Ehelps to protect the hair from dehydration preventing itsimpoverishment

AloetrixAn extraordinary complex containing

Aloe Vera and Wheat Proteins that helpsmake the hair soft and silky

COSMETICEFFECT OF HAIR

+135

HYDRATION

Enhanced

Average value measured after five treatments with Yellow Style products After rinsing hair combability is improved Instrumental test conducted on Yellow Style Curl amp Mold Activator

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 51: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

Eg 5 ml BOND HERO + 30 ml MASK

16MIXING RATIO

Eg 10 ml BOND HERO + 60 ml YELLOW COLOuR

BLEACHING

COLOURING

SMOOTHING

Personalization AND Protection

INTENSE RECONSTRUCTION

COLOUR PROTECTION

NOURISHMENT

PERFECTLY SMOOTH HAIR WITH NO FRIZZ

16MIXING RATIO

IDEAL FOR COOL BLONDESBLEACHED WHITE OR

GREY HAIR

SILVER

hellipProvide the cool tonesthat your clients are looking for

Nature IS OUR SECRET laquodouble weaponraquo AGAINST BRASSY UNDERTONES

Accedilaiacute BerriesTHIS SUPERFOOD WITH AN INTENSE PURPLE COLORA COMPLEMENTARY COLOR OF YELLOW TONES ACTSMORE INTERNALLY ON THE CAUSES LEADING TO HAIRYELLOWING

Rose of JerichoUSED IN HOUSES TO FIGHT UNPLEASANT ODORS AND SMOKE

FOR HAIR IT CREATES AN EXTERNAL SHIELDTO PROTECT FROM YELLOWING CAUSED

BY DAILY POLLUTION

3 products FOR ICY RESULTS

SHAMPOOWHILE IT CLEANSES ITS VIOLET PIGMENTREMOVES THE YELLOWORANGE TONESRESTORING THE DESIRED COLOUR TO THE

HAIR USE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

CONDITIONERIT GIVES EXTREME SOFTNESS TO THE HAIR WHILEITS VIOLET PIGMENT REMOVES THE YELLOWORANGE TONES RESTORING THE DESIRED COLOURUSE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

PURE SILVER

ULTRA CONCENTRATED VIOLETASH PIGMENT THAT PERFECTLY NEUTRALIZESTHE MOST RESISTANT BRASSY TONES USE DURING SALON SERVICES FOR CUSTOMIZED RESULTS

LETrsquoS DISCOVERhellip

FOR SALON USE ONLY

100 ML BOTTLE

IMPROVE AND CUSTOMIZE CARE SERVICES

MIXING RATIO 110 1 ML PURE SILVER + 10 ML SHAMPOOCONDITIONERMASKS

gt

gtgtgtgt

INTENSENEUTRALIZATION

COLORPROTECTION

INTENSERECONSTRUCTION

NOURISHMENT

PERFECTLY SMOOTHHAIR WITH NO FRIZZ

PURESILVER

TONING CARE SERVICE

ENRICHED TECHNICAL SERVICES

MIXING RATIO8 ML PURE SILVER + 60 ML COLOUR

COLOURING

PURESILVER

TONING COLOR

SERVICE

MIXING RATIO 1106 ML PURE SILVER + 60 ML SMOOTHING MOUSSE

SMOOTHING

Pure Silver WIDENS SALON SERVICES

EASY LONG

VOGUEIT 2018

There is a dream called long hair

32 OF WOMEN

ARE CONSTANTLY HUNTING FOR PRODUCTS THAT STIMULATEGROWTH

MANY WOMEN HAVE THE FEELING

THAT THEIR HAIR STOPS

GROWING AT A CERTAIN POINT

HELPIt just wonrsquot grow

any more than thisrdquo

ldquo

FROM ALFAPARF GROUP RESEARCH

COMES A NEW INNOVATIVE LINE DEDICATED TO HELPING YOURCUSTOMERS

EASY LONG

Having the long hair of your dreams has never been easier

A natural secret THATCOMES FROM THE SEA

Tahitian SeaweedFROM THE POLYNESIAN SEA AN ACTIVE

INGREDIENT RICH IN MINERALS VITAMINS CAROTENOIDS PROTEINS

AND POLYUNSATURATED FATTY ACIDS

OUR TAHITIAN ALGAE IS CULTIVATED IN CLOSED PHOTOBIOREACTORS

- IN CONTROLLED AND STABLE CONDITIONS

- IN AN ENVIRONMENTALLY FRIENDLY WAY

MULTI-ACTION total success

Tested Results

UP TO 44MORE GROWTH

IN 4 WEEKS

From the folliclehellipTAHITIAN ALGAE STIMULATES

LOCALISED CELL MULTIPLICATION IN THE FOLLICLE REGION

PROMOTING FASTER HAIR GROWTH

hellipto the endsTHE ALGAE HELPSTO MAKE

YOUR HAIRMOREVIBRANT AND

DENSE WITH ASTRONGERAPPEARANCE

A VERY SMALL LINE FOR

very long hair

THE SIZES ALLOW UP TO 2 MONTHS OF TREATMENT

SHAMPOO

IT GENTLYCLEANSES

AND STARTS ACTING

ON THE FOLLICLE

500 ML BOTTLE

TONICIT ACTIVATES THE

FOLLICLE AND CREATES OPTIMAL CONDITIONS FOR

FASTER HAIR GROWTH

USE IT EVERY DAY FORMAXIMUM

EFFECTIVENESS125 ML BOTTLE

CONDITIONER

IT WORKS TO STRENGTHEN AND

NOURISH LENGTHS

AND ENDS FOR THE HAIR WELL-

BEING

500 ML BOTTLE

STAR

INTENSIVE SHINE SERUM LEAVE-IN SHINE INFUSION

INSTANT SHINE TO EVERY WOMENrsquoS HAIR

THE SECRETS OF

PEARL POWDER

Rich in vitamins minerals andamino acids this ancient extract

stimulates the formation of keratin helping to restore damaged areas

ARGAN OIL

A valuable plant extractthat smooths the surface

of the hair making itshiny and vibrant

ALOETRIX

An exclusive complexcontaining Aloe Vera

Wheat Germ and UV Filterfor soft and silky hair

STYLE

Hair that always looks good with style and energy

MATTE PASTE ndash SHINE WAX ndash GEL ndashSTRONG HAIRSPRAY ndash EXTRA STRONG HAIRSPRAY ndash CURL amp MOLD ACTIVATOR

STYLE

An incredibly complete formula

with an energy source directly from nature

Green CoffeeItrsquos a fantastic natural ally for our hairrsquos vitality thanks to its energizing andprotective properties Its oil rich in Omega 6 fatty acids and Vitamin Ehelps to protect the hair from dehydration preventing itsimpoverishment

AloetrixAn extraordinary complex containing

Aloe Vera and Wheat Proteins that helpsmake the hair soft and silky

COSMETICEFFECT OF HAIR

+135

HYDRATION

Enhanced

Average value measured after five treatments with Yellow Style products After rinsing hair combability is improved Instrumental test conducted on Yellow Style Curl amp Mold Activator

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 52: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

IDEAL FOR COOL BLONDESBLEACHED WHITE OR

GREY HAIR

SILVER

hellipProvide the cool tonesthat your clients are looking for

Nature IS OUR SECRET laquodouble weaponraquo AGAINST BRASSY UNDERTONES

Accedilaiacute BerriesTHIS SUPERFOOD WITH AN INTENSE PURPLE COLORA COMPLEMENTARY COLOR OF YELLOW TONES ACTSMORE INTERNALLY ON THE CAUSES LEADING TO HAIRYELLOWING

Rose of JerichoUSED IN HOUSES TO FIGHT UNPLEASANT ODORS AND SMOKE

FOR HAIR IT CREATES AN EXTERNAL SHIELDTO PROTECT FROM YELLOWING CAUSED

BY DAILY POLLUTION

3 products FOR ICY RESULTS

SHAMPOOWHILE IT CLEANSES ITS VIOLET PIGMENTREMOVES THE YELLOWORANGE TONESRESTORING THE DESIRED COLOUR TO THE

HAIR USE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

CONDITIONERIT GIVES EXTREME SOFTNESS TO THE HAIR WHILEITS VIOLET PIGMENT REMOVES THE YELLOWORANGE TONES RESTORING THE DESIRED COLOURUSE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

PURE SILVER

ULTRA CONCENTRATED VIOLETASH PIGMENT THAT PERFECTLY NEUTRALIZESTHE MOST RESISTANT BRASSY TONES USE DURING SALON SERVICES FOR CUSTOMIZED RESULTS

LETrsquoS DISCOVERhellip

FOR SALON USE ONLY

100 ML BOTTLE

IMPROVE AND CUSTOMIZE CARE SERVICES

MIXING RATIO 110 1 ML PURE SILVER + 10 ML SHAMPOOCONDITIONERMASKS

gt

gtgtgtgt

INTENSENEUTRALIZATION

COLORPROTECTION

INTENSERECONSTRUCTION

NOURISHMENT

PERFECTLY SMOOTHHAIR WITH NO FRIZZ

PURESILVER

TONING CARE SERVICE

ENRICHED TECHNICAL SERVICES

MIXING RATIO8 ML PURE SILVER + 60 ML COLOUR

COLOURING

PURESILVER

TONING COLOR

SERVICE

MIXING RATIO 1106 ML PURE SILVER + 60 ML SMOOTHING MOUSSE

SMOOTHING

Pure Silver WIDENS SALON SERVICES

EASY LONG

VOGUEIT 2018

There is a dream called long hair

32 OF WOMEN

ARE CONSTANTLY HUNTING FOR PRODUCTS THAT STIMULATEGROWTH

MANY WOMEN HAVE THE FEELING

THAT THEIR HAIR STOPS

GROWING AT A CERTAIN POINT

HELPIt just wonrsquot grow

any more than thisrdquo

ldquo

FROM ALFAPARF GROUP RESEARCH

COMES A NEW INNOVATIVE LINE DEDICATED TO HELPING YOURCUSTOMERS

EASY LONG

Having the long hair of your dreams has never been easier

A natural secret THATCOMES FROM THE SEA

Tahitian SeaweedFROM THE POLYNESIAN SEA AN ACTIVE

INGREDIENT RICH IN MINERALS VITAMINS CAROTENOIDS PROTEINS

AND POLYUNSATURATED FATTY ACIDS

OUR TAHITIAN ALGAE IS CULTIVATED IN CLOSED PHOTOBIOREACTORS

- IN CONTROLLED AND STABLE CONDITIONS

- IN AN ENVIRONMENTALLY FRIENDLY WAY

MULTI-ACTION total success

Tested Results

UP TO 44MORE GROWTH

IN 4 WEEKS

From the folliclehellipTAHITIAN ALGAE STIMULATES

LOCALISED CELL MULTIPLICATION IN THE FOLLICLE REGION

PROMOTING FASTER HAIR GROWTH

hellipto the endsTHE ALGAE HELPSTO MAKE

YOUR HAIRMOREVIBRANT AND

DENSE WITH ASTRONGERAPPEARANCE

A VERY SMALL LINE FOR

very long hair

THE SIZES ALLOW UP TO 2 MONTHS OF TREATMENT

SHAMPOO

IT GENTLYCLEANSES

AND STARTS ACTING

ON THE FOLLICLE

500 ML BOTTLE

TONICIT ACTIVATES THE

FOLLICLE AND CREATES OPTIMAL CONDITIONS FOR

FASTER HAIR GROWTH

USE IT EVERY DAY FORMAXIMUM

EFFECTIVENESS125 ML BOTTLE

CONDITIONER

IT WORKS TO STRENGTHEN AND

NOURISH LENGTHS

AND ENDS FOR THE HAIR WELL-

BEING

500 ML BOTTLE

STAR

INTENSIVE SHINE SERUM LEAVE-IN SHINE INFUSION

INSTANT SHINE TO EVERY WOMENrsquoS HAIR

THE SECRETS OF

PEARL POWDER

Rich in vitamins minerals andamino acids this ancient extract

stimulates the formation of keratin helping to restore damaged areas

ARGAN OIL

A valuable plant extractthat smooths the surface

of the hair making itshiny and vibrant

ALOETRIX

An exclusive complexcontaining Aloe Vera

Wheat Germ and UV Filterfor soft and silky hair

STYLE

Hair that always looks good with style and energy

MATTE PASTE ndash SHINE WAX ndash GEL ndashSTRONG HAIRSPRAY ndash EXTRA STRONG HAIRSPRAY ndash CURL amp MOLD ACTIVATOR

STYLE

An incredibly complete formula

with an energy source directly from nature

Green CoffeeItrsquos a fantastic natural ally for our hairrsquos vitality thanks to its energizing andprotective properties Its oil rich in Omega 6 fatty acids and Vitamin Ehelps to protect the hair from dehydration preventing itsimpoverishment

AloetrixAn extraordinary complex containing

Aloe Vera and Wheat Proteins that helpsmake the hair soft and silky

COSMETICEFFECT OF HAIR

+135

HYDRATION

Enhanced

Average value measured after five treatments with Yellow Style products After rinsing hair combability is improved Instrumental test conducted on Yellow Style Curl amp Mold Activator

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 53: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

Nature IS OUR SECRET laquodouble weaponraquo AGAINST BRASSY UNDERTONES

Accedilaiacute BerriesTHIS SUPERFOOD WITH AN INTENSE PURPLE COLORA COMPLEMENTARY COLOR OF YELLOW TONES ACTSMORE INTERNALLY ON THE CAUSES LEADING TO HAIRYELLOWING

Rose of JerichoUSED IN HOUSES TO FIGHT UNPLEASANT ODORS AND SMOKE

FOR HAIR IT CREATES AN EXTERNAL SHIELDTO PROTECT FROM YELLOWING CAUSED

BY DAILY POLLUTION

3 products FOR ICY RESULTS

SHAMPOOWHILE IT CLEANSES ITS VIOLET PIGMENTREMOVES THE YELLOWORANGE TONESRESTORING THE DESIRED COLOUR TO THE

HAIR USE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

CONDITIONERIT GIVES EXTREME SOFTNESS TO THE HAIR WHILEITS VIOLET PIGMENT REMOVES THE YELLOWORANGE TONES RESTORING THE DESIRED COLOURUSE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

PURE SILVER

ULTRA CONCENTRATED VIOLETASH PIGMENT THAT PERFECTLY NEUTRALIZESTHE MOST RESISTANT BRASSY TONES USE DURING SALON SERVICES FOR CUSTOMIZED RESULTS

LETrsquoS DISCOVERhellip

FOR SALON USE ONLY

100 ML BOTTLE

IMPROVE AND CUSTOMIZE CARE SERVICES

MIXING RATIO 110 1 ML PURE SILVER + 10 ML SHAMPOOCONDITIONERMASKS

gt

gtgtgtgt

INTENSENEUTRALIZATION

COLORPROTECTION

INTENSERECONSTRUCTION

NOURISHMENT

PERFECTLY SMOOTHHAIR WITH NO FRIZZ

PURESILVER

TONING CARE SERVICE

ENRICHED TECHNICAL SERVICES

MIXING RATIO8 ML PURE SILVER + 60 ML COLOUR

COLOURING

PURESILVER

TONING COLOR

SERVICE

MIXING RATIO 1106 ML PURE SILVER + 60 ML SMOOTHING MOUSSE

SMOOTHING

Pure Silver WIDENS SALON SERVICES

EASY LONG

VOGUEIT 2018

There is a dream called long hair

32 OF WOMEN

ARE CONSTANTLY HUNTING FOR PRODUCTS THAT STIMULATEGROWTH

MANY WOMEN HAVE THE FEELING

THAT THEIR HAIR STOPS

GROWING AT A CERTAIN POINT

HELPIt just wonrsquot grow

any more than thisrdquo

ldquo

FROM ALFAPARF GROUP RESEARCH

COMES A NEW INNOVATIVE LINE DEDICATED TO HELPING YOURCUSTOMERS

EASY LONG

Having the long hair of your dreams has never been easier

A natural secret THATCOMES FROM THE SEA

Tahitian SeaweedFROM THE POLYNESIAN SEA AN ACTIVE

INGREDIENT RICH IN MINERALS VITAMINS CAROTENOIDS PROTEINS

AND POLYUNSATURATED FATTY ACIDS

OUR TAHITIAN ALGAE IS CULTIVATED IN CLOSED PHOTOBIOREACTORS

- IN CONTROLLED AND STABLE CONDITIONS

- IN AN ENVIRONMENTALLY FRIENDLY WAY

MULTI-ACTION total success

Tested Results

UP TO 44MORE GROWTH

IN 4 WEEKS

From the folliclehellipTAHITIAN ALGAE STIMULATES

LOCALISED CELL MULTIPLICATION IN THE FOLLICLE REGION

PROMOTING FASTER HAIR GROWTH

hellipto the endsTHE ALGAE HELPSTO MAKE

YOUR HAIRMOREVIBRANT AND

DENSE WITH ASTRONGERAPPEARANCE

A VERY SMALL LINE FOR

very long hair

THE SIZES ALLOW UP TO 2 MONTHS OF TREATMENT

SHAMPOO

IT GENTLYCLEANSES

AND STARTS ACTING

ON THE FOLLICLE

500 ML BOTTLE

TONICIT ACTIVATES THE

FOLLICLE AND CREATES OPTIMAL CONDITIONS FOR

FASTER HAIR GROWTH

USE IT EVERY DAY FORMAXIMUM

EFFECTIVENESS125 ML BOTTLE

CONDITIONER

IT WORKS TO STRENGTHEN AND

NOURISH LENGTHS

AND ENDS FOR THE HAIR WELL-

BEING

500 ML BOTTLE

STAR

INTENSIVE SHINE SERUM LEAVE-IN SHINE INFUSION

INSTANT SHINE TO EVERY WOMENrsquoS HAIR

THE SECRETS OF

PEARL POWDER

Rich in vitamins minerals andamino acids this ancient extract

stimulates the formation of keratin helping to restore damaged areas

ARGAN OIL

A valuable plant extractthat smooths the surface

of the hair making itshiny and vibrant

ALOETRIX

An exclusive complexcontaining Aloe Vera

Wheat Germ and UV Filterfor soft and silky hair

STYLE

Hair that always looks good with style and energy

MATTE PASTE ndash SHINE WAX ndash GEL ndashSTRONG HAIRSPRAY ndash EXTRA STRONG HAIRSPRAY ndash CURL amp MOLD ACTIVATOR

STYLE

An incredibly complete formula

with an energy source directly from nature

Green CoffeeItrsquos a fantastic natural ally for our hairrsquos vitality thanks to its energizing andprotective properties Its oil rich in Omega 6 fatty acids and Vitamin Ehelps to protect the hair from dehydration preventing itsimpoverishment

AloetrixAn extraordinary complex containing

Aloe Vera and Wheat Proteins that helpsmake the hair soft and silky

COSMETICEFFECT OF HAIR

+135

HYDRATION

Enhanced

Average value measured after five treatments with Yellow Style products After rinsing hair combability is improved Instrumental test conducted on Yellow Style Curl amp Mold Activator

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 54: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

3 products FOR ICY RESULTS

SHAMPOOWHILE IT CLEANSES ITS VIOLET PIGMENTREMOVES THE YELLOWORANGE TONESRESTORING THE DESIRED COLOUR TO THE

HAIR USE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

CONDITIONERIT GIVES EXTREME SOFTNESS TO THE HAIR WHILEITS VIOLET PIGMENT REMOVES THE YELLOWORANGE TONES RESTORING THE DESIRED COLOURUSE ONCE OR TWICE A WEEK

FOR SALON AND HOME USE

500 ML BOTTLE

PURE SILVER

ULTRA CONCENTRATED VIOLETASH PIGMENT THAT PERFECTLY NEUTRALIZESTHE MOST RESISTANT BRASSY TONES USE DURING SALON SERVICES FOR CUSTOMIZED RESULTS

LETrsquoS DISCOVERhellip

FOR SALON USE ONLY

100 ML BOTTLE

IMPROVE AND CUSTOMIZE CARE SERVICES

MIXING RATIO 110 1 ML PURE SILVER + 10 ML SHAMPOOCONDITIONERMASKS

gt

gtgtgtgt

INTENSENEUTRALIZATION

COLORPROTECTION

INTENSERECONSTRUCTION

NOURISHMENT

PERFECTLY SMOOTHHAIR WITH NO FRIZZ

PURESILVER

TONING CARE SERVICE

ENRICHED TECHNICAL SERVICES

MIXING RATIO8 ML PURE SILVER + 60 ML COLOUR

COLOURING

PURESILVER

TONING COLOR

SERVICE

MIXING RATIO 1106 ML PURE SILVER + 60 ML SMOOTHING MOUSSE

SMOOTHING

Pure Silver WIDENS SALON SERVICES

EASY LONG

VOGUEIT 2018

There is a dream called long hair

32 OF WOMEN

ARE CONSTANTLY HUNTING FOR PRODUCTS THAT STIMULATEGROWTH

MANY WOMEN HAVE THE FEELING

THAT THEIR HAIR STOPS

GROWING AT A CERTAIN POINT

HELPIt just wonrsquot grow

any more than thisrdquo

ldquo

FROM ALFAPARF GROUP RESEARCH

COMES A NEW INNOVATIVE LINE DEDICATED TO HELPING YOURCUSTOMERS

EASY LONG

Having the long hair of your dreams has never been easier

A natural secret THATCOMES FROM THE SEA

Tahitian SeaweedFROM THE POLYNESIAN SEA AN ACTIVE

INGREDIENT RICH IN MINERALS VITAMINS CAROTENOIDS PROTEINS

AND POLYUNSATURATED FATTY ACIDS

OUR TAHITIAN ALGAE IS CULTIVATED IN CLOSED PHOTOBIOREACTORS

- IN CONTROLLED AND STABLE CONDITIONS

- IN AN ENVIRONMENTALLY FRIENDLY WAY

MULTI-ACTION total success

Tested Results

UP TO 44MORE GROWTH

IN 4 WEEKS

From the folliclehellipTAHITIAN ALGAE STIMULATES

LOCALISED CELL MULTIPLICATION IN THE FOLLICLE REGION

PROMOTING FASTER HAIR GROWTH

hellipto the endsTHE ALGAE HELPSTO MAKE

YOUR HAIRMOREVIBRANT AND

DENSE WITH ASTRONGERAPPEARANCE

A VERY SMALL LINE FOR

very long hair

THE SIZES ALLOW UP TO 2 MONTHS OF TREATMENT

SHAMPOO

IT GENTLYCLEANSES

AND STARTS ACTING

ON THE FOLLICLE

500 ML BOTTLE

TONICIT ACTIVATES THE

FOLLICLE AND CREATES OPTIMAL CONDITIONS FOR

FASTER HAIR GROWTH

USE IT EVERY DAY FORMAXIMUM

EFFECTIVENESS125 ML BOTTLE

CONDITIONER

IT WORKS TO STRENGTHEN AND

NOURISH LENGTHS

AND ENDS FOR THE HAIR WELL-

BEING

500 ML BOTTLE

STAR

INTENSIVE SHINE SERUM LEAVE-IN SHINE INFUSION

INSTANT SHINE TO EVERY WOMENrsquoS HAIR

THE SECRETS OF

PEARL POWDER

Rich in vitamins minerals andamino acids this ancient extract

stimulates the formation of keratin helping to restore damaged areas

ARGAN OIL

A valuable plant extractthat smooths the surface

of the hair making itshiny and vibrant

ALOETRIX

An exclusive complexcontaining Aloe Vera

Wheat Germ and UV Filterfor soft and silky hair

STYLE

Hair that always looks good with style and energy

MATTE PASTE ndash SHINE WAX ndash GEL ndashSTRONG HAIRSPRAY ndash EXTRA STRONG HAIRSPRAY ndash CURL amp MOLD ACTIVATOR

STYLE

An incredibly complete formula

with an energy source directly from nature

Green CoffeeItrsquos a fantastic natural ally for our hairrsquos vitality thanks to its energizing andprotective properties Its oil rich in Omega 6 fatty acids and Vitamin Ehelps to protect the hair from dehydration preventing itsimpoverishment

AloetrixAn extraordinary complex containing

Aloe Vera and Wheat Proteins that helpsmake the hair soft and silky

COSMETICEFFECT OF HAIR

+135

HYDRATION

Enhanced

Average value measured after five treatments with Yellow Style products After rinsing hair combability is improved Instrumental test conducted on Yellow Style Curl amp Mold Activator

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 55: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

IMPROVE AND CUSTOMIZE CARE SERVICES

MIXING RATIO 110 1 ML PURE SILVER + 10 ML SHAMPOOCONDITIONERMASKS

gt

gtgtgtgt

INTENSENEUTRALIZATION

COLORPROTECTION

INTENSERECONSTRUCTION

NOURISHMENT

PERFECTLY SMOOTHHAIR WITH NO FRIZZ

PURESILVER

TONING CARE SERVICE

ENRICHED TECHNICAL SERVICES

MIXING RATIO8 ML PURE SILVER + 60 ML COLOUR

COLOURING

PURESILVER

TONING COLOR

SERVICE

MIXING RATIO 1106 ML PURE SILVER + 60 ML SMOOTHING MOUSSE

SMOOTHING

Pure Silver WIDENS SALON SERVICES

EASY LONG

VOGUEIT 2018

There is a dream called long hair

32 OF WOMEN

ARE CONSTANTLY HUNTING FOR PRODUCTS THAT STIMULATEGROWTH

MANY WOMEN HAVE THE FEELING

THAT THEIR HAIR STOPS

GROWING AT A CERTAIN POINT

HELPIt just wonrsquot grow

any more than thisrdquo

ldquo

FROM ALFAPARF GROUP RESEARCH

COMES A NEW INNOVATIVE LINE DEDICATED TO HELPING YOURCUSTOMERS

EASY LONG

Having the long hair of your dreams has never been easier

A natural secret THATCOMES FROM THE SEA

Tahitian SeaweedFROM THE POLYNESIAN SEA AN ACTIVE

INGREDIENT RICH IN MINERALS VITAMINS CAROTENOIDS PROTEINS

AND POLYUNSATURATED FATTY ACIDS

OUR TAHITIAN ALGAE IS CULTIVATED IN CLOSED PHOTOBIOREACTORS

- IN CONTROLLED AND STABLE CONDITIONS

- IN AN ENVIRONMENTALLY FRIENDLY WAY

MULTI-ACTION total success

Tested Results

UP TO 44MORE GROWTH

IN 4 WEEKS

From the folliclehellipTAHITIAN ALGAE STIMULATES

LOCALISED CELL MULTIPLICATION IN THE FOLLICLE REGION

PROMOTING FASTER HAIR GROWTH

hellipto the endsTHE ALGAE HELPSTO MAKE

YOUR HAIRMOREVIBRANT AND

DENSE WITH ASTRONGERAPPEARANCE

A VERY SMALL LINE FOR

very long hair

THE SIZES ALLOW UP TO 2 MONTHS OF TREATMENT

SHAMPOO

IT GENTLYCLEANSES

AND STARTS ACTING

ON THE FOLLICLE

500 ML BOTTLE

TONICIT ACTIVATES THE

FOLLICLE AND CREATES OPTIMAL CONDITIONS FOR

FASTER HAIR GROWTH

USE IT EVERY DAY FORMAXIMUM

EFFECTIVENESS125 ML BOTTLE

CONDITIONER

IT WORKS TO STRENGTHEN AND

NOURISH LENGTHS

AND ENDS FOR THE HAIR WELL-

BEING

500 ML BOTTLE

STAR

INTENSIVE SHINE SERUM LEAVE-IN SHINE INFUSION

INSTANT SHINE TO EVERY WOMENrsquoS HAIR

THE SECRETS OF

PEARL POWDER

Rich in vitamins minerals andamino acids this ancient extract

stimulates the formation of keratin helping to restore damaged areas

ARGAN OIL

A valuable plant extractthat smooths the surface

of the hair making itshiny and vibrant

ALOETRIX

An exclusive complexcontaining Aloe Vera

Wheat Germ and UV Filterfor soft and silky hair

STYLE

Hair that always looks good with style and energy

MATTE PASTE ndash SHINE WAX ndash GEL ndashSTRONG HAIRSPRAY ndash EXTRA STRONG HAIRSPRAY ndash CURL amp MOLD ACTIVATOR

STYLE

An incredibly complete formula

with an energy source directly from nature

Green CoffeeItrsquos a fantastic natural ally for our hairrsquos vitality thanks to its energizing andprotective properties Its oil rich in Omega 6 fatty acids and Vitamin Ehelps to protect the hair from dehydration preventing itsimpoverishment

AloetrixAn extraordinary complex containing

Aloe Vera and Wheat Proteins that helpsmake the hair soft and silky

COSMETICEFFECT OF HAIR

+135

HYDRATION

Enhanced

Average value measured after five treatments with Yellow Style products After rinsing hair combability is improved Instrumental test conducted on Yellow Style Curl amp Mold Activator

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 56: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

EASY LONG

VOGUEIT 2018

There is a dream called long hair

32 OF WOMEN

ARE CONSTANTLY HUNTING FOR PRODUCTS THAT STIMULATEGROWTH

MANY WOMEN HAVE THE FEELING

THAT THEIR HAIR STOPS

GROWING AT A CERTAIN POINT

HELPIt just wonrsquot grow

any more than thisrdquo

ldquo

FROM ALFAPARF GROUP RESEARCH

COMES A NEW INNOVATIVE LINE DEDICATED TO HELPING YOURCUSTOMERS

EASY LONG

Having the long hair of your dreams has never been easier

A natural secret THATCOMES FROM THE SEA

Tahitian SeaweedFROM THE POLYNESIAN SEA AN ACTIVE

INGREDIENT RICH IN MINERALS VITAMINS CAROTENOIDS PROTEINS

AND POLYUNSATURATED FATTY ACIDS

OUR TAHITIAN ALGAE IS CULTIVATED IN CLOSED PHOTOBIOREACTORS

- IN CONTROLLED AND STABLE CONDITIONS

- IN AN ENVIRONMENTALLY FRIENDLY WAY

MULTI-ACTION total success

Tested Results

UP TO 44MORE GROWTH

IN 4 WEEKS

From the folliclehellipTAHITIAN ALGAE STIMULATES

LOCALISED CELL MULTIPLICATION IN THE FOLLICLE REGION

PROMOTING FASTER HAIR GROWTH

hellipto the endsTHE ALGAE HELPSTO MAKE

YOUR HAIRMOREVIBRANT AND

DENSE WITH ASTRONGERAPPEARANCE

A VERY SMALL LINE FOR

very long hair

THE SIZES ALLOW UP TO 2 MONTHS OF TREATMENT

SHAMPOO

IT GENTLYCLEANSES

AND STARTS ACTING

ON THE FOLLICLE

500 ML BOTTLE

TONICIT ACTIVATES THE

FOLLICLE AND CREATES OPTIMAL CONDITIONS FOR

FASTER HAIR GROWTH

USE IT EVERY DAY FORMAXIMUM

EFFECTIVENESS125 ML BOTTLE

CONDITIONER

IT WORKS TO STRENGTHEN AND

NOURISH LENGTHS

AND ENDS FOR THE HAIR WELL-

BEING

500 ML BOTTLE

STAR

INTENSIVE SHINE SERUM LEAVE-IN SHINE INFUSION

INSTANT SHINE TO EVERY WOMENrsquoS HAIR

THE SECRETS OF

PEARL POWDER

Rich in vitamins minerals andamino acids this ancient extract

stimulates the formation of keratin helping to restore damaged areas

ARGAN OIL

A valuable plant extractthat smooths the surface

of the hair making itshiny and vibrant

ALOETRIX

An exclusive complexcontaining Aloe Vera

Wheat Germ and UV Filterfor soft and silky hair

STYLE

Hair that always looks good with style and energy

MATTE PASTE ndash SHINE WAX ndash GEL ndashSTRONG HAIRSPRAY ndash EXTRA STRONG HAIRSPRAY ndash CURL amp MOLD ACTIVATOR

STYLE

An incredibly complete formula

with an energy source directly from nature

Green CoffeeItrsquos a fantastic natural ally for our hairrsquos vitality thanks to its energizing andprotective properties Its oil rich in Omega 6 fatty acids and Vitamin Ehelps to protect the hair from dehydration preventing itsimpoverishment

AloetrixAn extraordinary complex containing

Aloe Vera and Wheat Proteins that helpsmake the hair soft and silky

COSMETICEFFECT OF HAIR

+135

HYDRATION

Enhanced

Average value measured after five treatments with Yellow Style products After rinsing hair combability is improved Instrumental test conducted on Yellow Style Curl amp Mold Activator

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 57: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

VOGUEIT 2018

There is a dream called long hair

32 OF WOMEN

ARE CONSTANTLY HUNTING FOR PRODUCTS THAT STIMULATEGROWTH

MANY WOMEN HAVE THE FEELING

THAT THEIR HAIR STOPS

GROWING AT A CERTAIN POINT

HELPIt just wonrsquot grow

any more than thisrdquo

ldquo

FROM ALFAPARF GROUP RESEARCH

COMES A NEW INNOVATIVE LINE DEDICATED TO HELPING YOURCUSTOMERS

EASY LONG

Having the long hair of your dreams has never been easier

A natural secret THATCOMES FROM THE SEA

Tahitian SeaweedFROM THE POLYNESIAN SEA AN ACTIVE

INGREDIENT RICH IN MINERALS VITAMINS CAROTENOIDS PROTEINS

AND POLYUNSATURATED FATTY ACIDS

OUR TAHITIAN ALGAE IS CULTIVATED IN CLOSED PHOTOBIOREACTORS

- IN CONTROLLED AND STABLE CONDITIONS

- IN AN ENVIRONMENTALLY FRIENDLY WAY

MULTI-ACTION total success

Tested Results

UP TO 44MORE GROWTH

IN 4 WEEKS

From the folliclehellipTAHITIAN ALGAE STIMULATES

LOCALISED CELL MULTIPLICATION IN THE FOLLICLE REGION

PROMOTING FASTER HAIR GROWTH

hellipto the endsTHE ALGAE HELPSTO MAKE

YOUR HAIRMOREVIBRANT AND

DENSE WITH ASTRONGERAPPEARANCE

A VERY SMALL LINE FOR

very long hair

THE SIZES ALLOW UP TO 2 MONTHS OF TREATMENT

SHAMPOO

IT GENTLYCLEANSES

AND STARTS ACTING

ON THE FOLLICLE

500 ML BOTTLE

TONICIT ACTIVATES THE

FOLLICLE AND CREATES OPTIMAL CONDITIONS FOR

FASTER HAIR GROWTH

USE IT EVERY DAY FORMAXIMUM

EFFECTIVENESS125 ML BOTTLE

CONDITIONER

IT WORKS TO STRENGTHEN AND

NOURISH LENGTHS

AND ENDS FOR THE HAIR WELL-

BEING

500 ML BOTTLE

STAR

INTENSIVE SHINE SERUM LEAVE-IN SHINE INFUSION

INSTANT SHINE TO EVERY WOMENrsquoS HAIR

THE SECRETS OF

PEARL POWDER

Rich in vitamins minerals andamino acids this ancient extract

stimulates the formation of keratin helping to restore damaged areas

ARGAN OIL

A valuable plant extractthat smooths the surface

of the hair making itshiny and vibrant

ALOETRIX

An exclusive complexcontaining Aloe Vera

Wheat Germ and UV Filterfor soft and silky hair

STYLE

Hair that always looks good with style and energy

MATTE PASTE ndash SHINE WAX ndash GEL ndashSTRONG HAIRSPRAY ndash EXTRA STRONG HAIRSPRAY ndash CURL amp MOLD ACTIVATOR

STYLE

An incredibly complete formula

with an energy source directly from nature

Green CoffeeItrsquos a fantastic natural ally for our hairrsquos vitality thanks to its energizing andprotective properties Its oil rich in Omega 6 fatty acids and Vitamin Ehelps to protect the hair from dehydration preventing itsimpoverishment

AloetrixAn extraordinary complex containing

Aloe Vera and Wheat Proteins that helpsmake the hair soft and silky

COSMETICEFFECT OF HAIR

+135

HYDRATION

Enhanced

Average value measured after five treatments with Yellow Style products After rinsing hair combability is improved Instrumental test conducted on Yellow Style Curl amp Mold Activator

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 58: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

FROM ALFAPARF GROUP RESEARCH

COMES A NEW INNOVATIVE LINE DEDICATED TO HELPING YOURCUSTOMERS

EASY LONG

Having the long hair of your dreams has never been easier

A natural secret THATCOMES FROM THE SEA

Tahitian SeaweedFROM THE POLYNESIAN SEA AN ACTIVE

INGREDIENT RICH IN MINERALS VITAMINS CAROTENOIDS PROTEINS

AND POLYUNSATURATED FATTY ACIDS

OUR TAHITIAN ALGAE IS CULTIVATED IN CLOSED PHOTOBIOREACTORS

- IN CONTROLLED AND STABLE CONDITIONS

- IN AN ENVIRONMENTALLY FRIENDLY WAY

MULTI-ACTION total success

Tested Results

UP TO 44MORE GROWTH

IN 4 WEEKS

From the folliclehellipTAHITIAN ALGAE STIMULATES

LOCALISED CELL MULTIPLICATION IN THE FOLLICLE REGION

PROMOTING FASTER HAIR GROWTH

hellipto the endsTHE ALGAE HELPSTO MAKE

YOUR HAIRMOREVIBRANT AND

DENSE WITH ASTRONGERAPPEARANCE

A VERY SMALL LINE FOR

very long hair

THE SIZES ALLOW UP TO 2 MONTHS OF TREATMENT

SHAMPOO

IT GENTLYCLEANSES

AND STARTS ACTING

ON THE FOLLICLE

500 ML BOTTLE

TONICIT ACTIVATES THE

FOLLICLE AND CREATES OPTIMAL CONDITIONS FOR

FASTER HAIR GROWTH

USE IT EVERY DAY FORMAXIMUM

EFFECTIVENESS125 ML BOTTLE

CONDITIONER

IT WORKS TO STRENGTHEN AND

NOURISH LENGTHS

AND ENDS FOR THE HAIR WELL-

BEING

500 ML BOTTLE

STAR

INTENSIVE SHINE SERUM LEAVE-IN SHINE INFUSION

INSTANT SHINE TO EVERY WOMENrsquoS HAIR

THE SECRETS OF

PEARL POWDER

Rich in vitamins minerals andamino acids this ancient extract

stimulates the formation of keratin helping to restore damaged areas

ARGAN OIL

A valuable plant extractthat smooths the surface

of the hair making itshiny and vibrant

ALOETRIX

An exclusive complexcontaining Aloe Vera

Wheat Germ and UV Filterfor soft and silky hair

STYLE

Hair that always looks good with style and energy

MATTE PASTE ndash SHINE WAX ndash GEL ndashSTRONG HAIRSPRAY ndash EXTRA STRONG HAIRSPRAY ndash CURL amp MOLD ACTIVATOR

STYLE

An incredibly complete formula

with an energy source directly from nature

Green CoffeeItrsquos a fantastic natural ally for our hairrsquos vitality thanks to its energizing andprotective properties Its oil rich in Omega 6 fatty acids and Vitamin Ehelps to protect the hair from dehydration preventing itsimpoverishment

AloetrixAn extraordinary complex containing

Aloe Vera and Wheat Proteins that helpsmake the hair soft and silky

COSMETICEFFECT OF HAIR

+135

HYDRATION

Enhanced

Average value measured after five treatments with Yellow Style products After rinsing hair combability is improved Instrumental test conducted on Yellow Style Curl amp Mold Activator

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 59: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

A natural secret THATCOMES FROM THE SEA

Tahitian SeaweedFROM THE POLYNESIAN SEA AN ACTIVE

INGREDIENT RICH IN MINERALS VITAMINS CAROTENOIDS PROTEINS

AND POLYUNSATURATED FATTY ACIDS

OUR TAHITIAN ALGAE IS CULTIVATED IN CLOSED PHOTOBIOREACTORS

- IN CONTROLLED AND STABLE CONDITIONS

- IN AN ENVIRONMENTALLY FRIENDLY WAY

MULTI-ACTION total success

Tested Results

UP TO 44MORE GROWTH

IN 4 WEEKS

From the folliclehellipTAHITIAN ALGAE STIMULATES

LOCALISED CELL MULTIPLICATION IN THE FOLLICLE REGION

PROMOTING FASTER HAIR GROWTH

hellipto the endsTHE ALGAE HELPSTO MAKE

YOUR HAIRMOREVIBRANT AND

DENSE WITH ASTRONGERAPPEARANCE

A VERY SMALL LINE FOR

very long hair

THE SIZES ALLOW UP TO 2 MONTHS OF TREATMENT

SHAMPOO

IT GENTLYCLEANSES

AND STARTS ACTING

ON THE FOLLICLE

500 ML BOTTLE

TONICIT ACTIVATES THE

FOLLICLE AND CREATES OPTIMAL CONDITIONS FOR

FASTER HAIR GROWTH

USE IT EVERY DAY FORMAXIMUM

EFFECTIVENESS125 ML BOTTLE

CONDITIONER

IT WORKS TO STRENGTHEN AND

NOURISH LENGTHS

AND ENDS FOR THE HAIR WELL-

BEING

500 ML BOTTLE

STAR

INTENSIVE SHINE SERUM LEAVE-IN SHINE INFUSION

INSTANT SHINE TO EVERY WOMENrsquoS HAIR

THE SECRETS OF

PEARL POWDER

Rich in vitamins minerals andamino acids this ancient extract

stimulates the formation of keratin helping to restore damaged areas

ARGAN OIL

A valuable plant extractthat smooths the surface

of the hair making itshiny and vibrant

ALOETRIX

An exclusive complexcontaining Aloe Vera

Wheat Germ and UV Filterfor soft and silky hair

STYLE

Hair that always looks good with style and energy

MATTE PASTE ndash SHINE WAX ndash GEL ndashSTRONG HAIRSPRAY ndash EXTRA STRONG HAIRSPRAY ndash CURL amp MOLD ACTIVATOR

STYLE

An incredibly complete formula

with an energy source directly from nature

Green CoffeeItrsquos a fantastic natural ally for our hairrsquos vitality thanks to its energizing andprotective properties Its oil rich in Omega 6 fatty acids and Vitamin Ehelps to protect the hair from dehydration preventing itsimpoverishment

AloetrixAn extraordinary complex containing

Aloe Vera and Wheat Proteins that helpsmake the hair soft and silky

COSMETICEFFECT OF HAIR

+135

HYDRATION

Enhanced

Average value measured after five treatments with Yellow Style products After rinsing hair combability is improved Instrumental test conducted on Yellow Style Curl amp Mold Activator

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 60: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

MULTI-ACTION total success

Tested Results

UP TO 44MORE GROWTH

IN 4 WEEKS

From the folliclehellipTAHITIAN ALGAE STIMULATES

LOCALISED CELL MULTIPLICATION IN THE FOLLICLE REGION

PROMOTING FASTER HAIR GROWTH

hellipto the endsTHE ALGAE HELPSTO MAKE

YOUR HAIRMOREVIBRANT AND

DENSE WITH ASTRONGERAPPEARANCE

A VERY SMALL LINE FOR

very long hair

THE SIZES ALLOW UP TO 2 MONTHS OF TREATMENT

SHAMPOO

IT GENTLYCLEANSES

AND STARTS ACTING

ON THE FOLLICLE

500 ML BOTTLE

TONICIT ACTIVATES THE

FOLLICLE AND CREATES OPTIMAL CONDITIONS FOR

FASTER HAIR GROWTH

USE IT EVERY DAY FORMAXIMUM

EFFECTIVENESS125 ML BOTTLE

CONDITIONER

IT WORKS TO STRENGTHEN AND

NOURISH LENGTHS

AND ENDS FOR THE HAIR WELL-

BEING

500 ML BOTTLE

STAR

INTENSIVE SHINE SERUM LEAVE-IN SHINE INFUSION

INSTANT SHINE TO EVERY WOMENrsquoS HAIR

THE SECRETS OF

PEARL POWDER

Rich in vitamins minerals andamino acids this ancient extract

stimulates the formation of keratin helping to restore damaged areas

ARGAN OIL

A valuable plant extractthat smooths the surface

of the hair making itshiny and vibrant

ALOETRIX

An exclusive complexcontaining Aloe Vera

Wheat Germ and UV Filterfor soft and silky hair

STYLE

Hair that always looks good with style and energy

MATTE PASTE ndash SHINE WAX ndash GEL ndashSTRONG HAIRSPRAY ndash EXTRA STRONG HAIRSPRAY ndash CURL amp MOLD ACTIVATOR

STYLE

An incredibly complete formula

with an energy source directly from nature

Green CoffeeItrsquos a fantastic natural ally for our hairrsquos vitality thanks to its energizing andprotective properties Its oil rich in Omega 6 fatty acids and Vitamin Ehelps to protect the hair from dehydration preventing itsimpoverishment

AloetrixAn extraordinary complex containing

Aloe Vera and Wheat Proteins that helpsmake the hair soft and silky

COSMETICEFFECT OF HAIR

+135

HYDRATION

Enhanced

Average value measured after five treatments with Yellow Style products After rinsing hair combability is improved Instrumental test conducted on Yellow Style Curl amp Mold Activator

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 61: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

A VERY SMALL LINE FOR

very long hair

THE SIZES ALLOW UP TO 2 MONTHS OF TREATMENT

SHAMPOO

IT GENTLYCLEANSES

AND STARTS ACTING

ON THE FOLLICLE

500 ML BOTTLE

TONICIT ACTIVATES THE

FOLLICLE AND CREATES OPTIMAL CONDITIONS FOR

FASTER HAIR GROWTH

USE IT EVERY DAY FORMAXIMUM

EFFECTIVENESS125 ML BOTTLE

CONDITIONER

IT WORKS TO STRENGTHEN AND

NOURISH LENGTHS

AND ENDS FOR THE HAIR WELL-

BEING

500 ML BOTTLE

STAR

INTENSIVE SHINE SERUM LEAVE-IN SHINE INFUSION

INSTANT SHINE TO EVERY WOMENrsquoS HAIR

THE SECRETS OF

PEARL POWDER

Rich in vitamins minerals andamino acids this ancient extract

stimulates the formation of keratin helping to restore damaged areas

ARGAN OIL

A valuable plant extractthat smooths the surface

of the hair making itshiny and vibrant

ALOETRIX

An exclusive complexcontaining Aloe Vera

Wheat Germ and UV Filterfor soft and silky hair

STYLE

Hair that always looks good with style and energy

MATTE PASTE ndash SHINE WAX ndash GEL ndashSTRONG HAIRSPRAY ndash EXTRA STRONG HAIRSPRAY ndash CURL amp MOLD ACTIVATOR

STYLE

An incredibly complete formula

with an energy source directly from nature

Green CoffeeItrsquos a fantastic natural ally for our hairrsquos vitality thanks to its energizing andprotective properties Its oil rich in Omega 6 fatty acids and Vitamin Ehelps to protect the hair from dehydration preventing itsimpoverishment

AloetrixAn extraordinary complex containing

Aloe Vera and Wheat Proteins that helpsmake the hair soft and silky

COSMETICEFFECT OF HAIR

+135

HYDRATION

Enhanced

Average value measured after five treatments with Yellow Style products After rinsing hair combability is improved Instrumental test conducted on Yellow Style Curl amp Mold Activator

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 62: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

STAR

INTENSIVE SHINE SERUM LEAVE-IN SHINE INFUSION

INSTANT SHINE TO EVERY WOMENrsquoS HAIR

THE SECRETS OF

PEARL POWDER

Rich in vitamins minerals andamino acids this ancient extract

stimulates the formation of keratin helping to restore damaged areas

ARGAN OIL

A valuable plant extractthat smooths the surface

of the hair making itshiny and vibrant

ALOETRIX

An exclusive complexcontaining Aloe Vera

Wheat Germ and UV Filterfor soft and silky hair

STYLE

Hair that always looks good with style and energy

MATTE PASTE ndash SHINE WAX ndash GEL ndashSTRONG HAIRSPRAY ndash EXTRA STRONG HAIRSPRAY ndash CURL amp MOLD ACTIVATOR

STYLE

An incredibly complete formula

with an energy source directly from nature

Green CoffeeItrsquos a fantastic natural ally for our hairrsquos vitality thanks to its energizing andprotective properties Its oil rich in Omega 6 fatty acids and Vitamin Ehelps to protect the hair from dehydration preventing itsimpoverishment

AloetrixAn extraordinary complex containing

Aloe Vera and Wheat Proteins that helpsmake the hair soft and silky

COSMETICEFFECT OF HAIR

+135

HYDRATION

Enhanced

Average value measured after five treatments with Yellow Style products After rinsing hair combability is improved Instrumental test conducted on Yellow Style Curl amp Mold Activator

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 63: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

INTENSIVE SHINE SERUM LEAVE-IN SHINE INFUSION

INSTANT SHINE TO EVERY WOMENrsquoS HAIR

THE SECRETS OF

PEARL POWDER

Rich in vitamins minerals andamino acids this ancient extract

stimulates the formation of keratin helping to restore damaged areas

ARGAN OIL

A valuable plant extractthat smooths the surface

of the hair making itshiny and vibrant

ALOETRIX

An exclusive complexcontaining Aloe Vera

Wheat Germ and UV Filterfor soft and silky hair

STYLE

Hair that always looks good with style and energy

MATTE PASTE ndash SHINE WAX ndash GEL ndashSTRONG HAIRSPRAY ndash EXTRA STRONG HAIRSPRAY ndash CURL amp MOLD ACTIVATOR

STYLE

An incredibly complete formula

with an energy source directly from nature

Green CoffeeItrsquos a fantastic natural ally for our hairrsquos vitality thanks to its energizing andprotective properties Its oil rich in Omega 6 fatty acids and Vitamin Ehelps to protect the hair from dehydration preventing itsimpoverishment

AloetrixAn extraordinary complex containing

Aloe Vera and Wheat Proteins that helpsmake the hair soft and silky

COSMETICEFFECT OF HAIR

+135

HYDRATION

Enhanced

Average value measured after five treatments with Yellow Style products After rinsing hair combability is improved Instrumental test conducted on Yellow Style Curl amp Mold Activator

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 64: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

THE SECRETS OF

PEARL POWDER

Rich in vitamins minerals andamino acids this ancient extract

stimulates the formation of keratin helping to restore damaged areas

ARGAN OIL

A valuable plant extractthat smooths the surface

of the hair making itshiny and vibrant

ALOETRIX

An exclusive complexcontaining Aloe Vera

Wheat Germ and UV Filterfor soft and silky hair

STYLE

Hair that always looks good with style and energy

MATTE PASTE ndash SHINE WAX ndash GEL ndashSTRONG HAIRSPRAY ndash EXTRA STRONG HAIRSPRAY ndash CURL amp MOLD ACTIVATOR

STYLE

An incredibly complete formula

with an energy source directly from nature

Green CoffeeItrsquos a fantastic natural ally for our hairrsquos vitality thanks to its energizing andprotective properties Its oil rich in Omega 6 fatty acids and Vitamin Ehelps to protect the hair from dehydration preventing itsimpoverishment

AloetrixAn extraordinary complex containing

Aloe Vera and Wheat Proteins that helpsmake the hair soft and silky

COSMETICEFFECT OF HAIR

+135

HYDRATION

Enhanced

Average value measured after five treatments with Yellow Style products After rinsing hair combability is improved Instrumental test conducted on Yellow Style Curl amp Mold Activator

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 65: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

STYLE

Hair that always looks good with style and energy

MATTE PASTE ndash SHINE WAX ndash GEL ndashSTRONG HAIRSPRAY ndash EXTRA STRONG HAIRSPRAY ndash CURL amp MOLD ACTIVATOR

STYLE

An incredibly complete formula

with an energy source directly from nature

Green CoffeeItrsquos a fantastic natural ally for our hairrsquos vitality thanks to its energizing andprotective properties Its oil rich in Omega 6 fatty acids and Vitamin Ehelps to protect the hair from dehydration preventing itsimpoverishment

AloetrixAn extraordinary complex containing

Aloe Vera and Wheat Proteins that helpsmake the hair soft and silky

COSMETICEFFECT OF HAIR

+135

HYDRATION

Enhanced

Average value measured after five treatments with Yellow Style products After rinsing hair combability is improved Instrumental test conducted on Yellow Style Curl amp Mold Activator

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 66: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

Hair that always looks good with style and energy

MATTE PASTE ndash SHINE WAX ndash GEL ndashSTRONG HAIRSPRAY ndash EXTRA STRONG HAIRSPRAY ndash CURL amp MOLD ACTIVATOR

STYLE

An incredibly complete formula

with an energy source directly from nature

Green CoffeeItrsquos a fantastic natural ally for our hairrsquos vitality thanks to its energizing andprotective properties Its oil rich in Omega 6 fatty acids and Vitamin Ehelps to protect the hair from dehydration preventing itsimpoverishment

AloetrixAn extraordinary complex containing

Aloe Vera and Wheat Proteins that helpsmake the hair soft and silky

COSMETICEFFECT OF HAIR

+135

HYDRATION

Enhanced

Average value measured after five treatments with Yellow Style products After rinsing hair combability is improved Instrumental test conducted on Yellow Style Curl amp Mold Activator

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 67: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

An incredibly complete formula

with an energy source directly from nature

Green CoffeeItrsquos a fantastic natural ally for our hairrsquos vitality thanks to its energizing andprotective properties Its oil rich in Omega 6 fatty acids and Vitamin Ehelps to protect the hair from dehydration preventing itsimpoverishment

AloetrixAn extraordinary complex containing

Aloe Vera and Wheat Proteins that helpsmake the hair soft and silky

COSMETICEFFECT OF HAIR

+135

HYDRATION

Enhanced

Average value measured after five treatments with Yellow Style products After rinsing hair combability is improved Instrumental test conducted on Yellow Style Curl amp Mold Activator

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 68: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

COLOUR BLEACH KERATIN SMOOTHING TREATMENT

STYLE

COLOUR CARE

NUTRITIVE LISS REPAIRSILVER

STAR

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 69: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

SMART EDUCATION

Technical Poster amp HOW TO GUIDESAVAILABLE FOR ALL THE RANGEDOWNLOAD FROM THE WEBSITE

wwwyellowalfaparfgroupcom

Closed Facebook group

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group

Page 70: Presentazione standard di PowerPoint · yellow offers all the guarantees of alfaparf group, the no.1 italian group in professional cosmetics, exporting the passion and art of beauty

Platforms WEBSITE

wwwyellowalfaparfgroupcom

wwwfacebookcomYELLOWUK

wwwinstagramcomyellow_UK

wwwyoutubecomchannelUCfXoCxB9NrAbkYW56tjRf6Q

wwwfacebookcomYELLOWprofessionalUKPlus our invite only users group