presentazione standard di powerpoint€¦ · web development and architecture expert andrea...
TRANSCRIPT
1
PERFORMED ACTIVITY
3Dsign has developed the web platform and the Home3D mobile application that
allows users to create, modify, and explore floor plans and to develop all possible
furnishing alternatives through the use of catalogues, furnishings, and finishing touches
on the platform.
The platform thus becomes a vehicle for marketing and commercial development for all
companies and professionals in the construction, furniture, and real estate sectors.
Interactive plans and interior design with virtual
and augmented reality
https://youtu.be/rbkZye1qYoo
How It Works
www.planimetrie3d.com
H3DViewer
Download the App
Furniture and frames catalogue The furniture and frames catalogue offers
unmatched visibility to the producers, since users
are in a very special acquisition phase in which they
are highly attentive to the purchase of their
products. Thanks to Home3D, users are able to
independently try the furnishings, accessories, and
fixtures directly inside their virtual apartment.
Thanks to the furnishing board, there is a real
shopping list complete with prices and direct links to
the manufacturer's e-commerce site.
SERVICES OFFERED
Therefore, we can obtain revenues by selling to the furniture manufacturers the possibility of adding their
products to our catalogue and inserting advertisements and references to their products and furnishing
lines. The price of this service varies depending on both the number of products included in the
catalogue and the position of the advertisements.
Platform customization WHITE-LABEL
Color logos editor, cardboard
gadgets, and floor plan realizations.
We can customize the whole platform
according to the needs of our
customers.
In the case of Intesa San Paolo, all
the editors and gadgets were
branded according to their requests.
SERVICES OFFERED
This service is offered for a fee and budgeted according to the needs of the individual customer.
SERVICES OFFERED
Design service PLAN CONVERSION
For all types of users we offer a plan
conversion service from the registered
architectural paper layout to our virtual 3D
format.
The service is paid with three different types
of packages.
1 plan 5 plans 10+
plans
€ 25 € 99 € 175
TARGET USERS
20y - 50y
Consumer users – non paying
Regular digital appearances, present on social networks with a private profile and/or a Facebook page, has a smartphone and an ADSL connection. Our target is a user in a very well defined and precise purchase phase: They’re either buying a house, changing it, or renovating it.
TARGET USERS
World Wide
ARCHITECTS DESIGNERS REAL ESTATE FURNISHING
design thanks to rapid design,
they can quickly
create projects and
share them with the
customer
products they can make their
creations known and
try them out on their
own apartments
marketing Home3D is a
revolutionary and
innovative marketing
tool for the real estate
world
remarketing thanks to the big data
available for each
project, it is possible to
take advantage of
remarketing for
furnishing accessories
Business users - paying
TARGET USERS
World Wide
RESULTS ACHIEVED SO FAR
70
1,200
3,780
6,500
0
1000
2000
3000
4000
5000
6000
7000
IV TRIM. 16 I TRIM. 17 II TRIM. 17 IV TRIM. 17
USERS 2017/2018
TOTAL USERS 2.2018 ∼ 6.700
The achievement of the critical mass of users in the shortest possible time is the main objective of Home3D.
Since the release of the project, we have recorded a steady increase in registrations and we are currently
recording a position that surpasses our expectations.
This organic growth is certainly due to the visibility of the project on the Intesa San Paolo Casa portal and we
are looking forward to a further increase in registration with the launch of the IKEA pilot project in June 2018.
RESULTS ACHIEVED – NON-PAYING USERS
3DSign is an innovative startup incubated at Polihub, the
prestigious incubator/accelerator of the Milan Polytechnic*
Home3D wins the
"Switch2Product,” a competition
that rewards ideas and prototypes
of future high-potential products.
1.2014 1.2017 12.2016
The project is presented as a preview
at the Real Estate Award 2016
www.planimetrie3d.com
Official launch first release
AWARDS & MILESTONES
Home3D is among the finalists of
the ChinaItaly Challenge
competition in Zhengzhou, China
5.2017
*UBI Global Ranking 2017/2018!
6.2017
The partnership with a
banking giant like Intesa
San Paolo gave us great
visibility and brought
thousands of new users to
the platform
Intesa San
Paolo Casa IKEA
2.2018
Finalized a collaboration
agreement with IKEA for
the integration of their
furniture catalogues on
our platform
HOME3D wins first
prize for best
innovative startup of
2018
2.2018
Technology
Forum
6.2018
TOKIO
HOME3D is among the 10
finalists for the TOKIO
challange 2018
AWARDS & MILESTONES
PARTNERSHIPS
COMPETITORS
homeby.me
€ 6 cad min 120 proj
floorplanner.com
Free 1 proj. ambiensevr.com
price quote HOME3D
FREE no-limit
Web Editor
Mobile App
Cardboard VR
Furniture catalog / Ecommerce
House care and facilities
Big Data
Remarketing
COMPETITORS
ECONOMIC AND FINANCIAL FORECAST
REVENUE FORECAST
SERVICE MIX USER / SERV. 2018 2019 2020 2021 2022 %
Consumer users – non paying
8.000 96.000 186.667 440.000 700.000
Business users - paying 338 4.061 7.896 18.612 29.610
1 plan 25 € 3,50% 7.000 € 84.000 € 163.334 € 385.000 € 612.500 € 9% 5 plans 99 € 0,20% 1.584 € 19.008 € 36.960 € 87.120 € 138.600 € 2% 10 plans 175 € 0,10% 1.400 € 16.800 € 32.667 € 77.000 € 122.500 € 2% white label 10.000 € 0,03% 24.000 € 288.000 € 560.001 € 1.320.000 € 2.100.000 € 29% Catalogue insertion 1.500 € 0,40% 48.000 € 576.000 € 1.120.002 € 2.640.000 € 4.200.000 € 59%
PRICE/SERVICE FOR PAYING USERS
1 TRACE 5 TRACES 10+ TRACES WHITE LABEL CATALOGUE
PRICE FOR SERVICES 25 € 99 € 175 € ∼ 10.000 € ∼ 1.500 €
CLIENTS
FREE PROFESSIONALS 80% 0 0 0 0
ARCHITECTURE STUDIES 20% 30% 20% 0 0
REAL ESTATE 0 50% 50% 0 0
FURNISHING INDUSTRY 0 10% 5% 20% 50% BUILDING INDUSTRY 0 10% 25% 20% 0
ACCESSORIES INDUSTRY 0 0 0% 20% 10% LARGE FURNITURE DIST. 0 0 0% 20% 20% LARGE DIY DIST. 0 0 0% 20% 20%
INCOME STATEMENT
Income statement 2017 2018 2019 2020 2021 2022
revenues from sales 21.262 81.984 983.808 1.912.963 4.509.120 7.173.600
revenues from partnerships 34.000
Total production value 55.262 81.984 983.808 1.912.963 4.509.120 7.173.600
B) Production costs:
6) for raw materials, ancillary materials, consumables and goods
7) for services and third party services 12.560 87.700 265.000 316.000 744.856 1.184.998
8) for the use of third party assets 1.516 4.000 8.000 12.000 54.109 86.083
Value added 41.185 - 9.716 710.808 1.584.963 3.710.155 5.902.519
direct personal costs 24.000 24.000 40.000 48.000 113.143 180.000
management costs 18.000 66.720 92.160 92.160 120.000 125.000
Total personnel costs 42.000 90.720 132.160 140.160 233.143 305.000
MOL (EBITDA) - 815 - 100.436 578.648 1.444.803 3.477.012 5.597.519
Total depreciation and write-offs 6.750 29.250 51.750 66.750 70.000 57.500
Total production costs 62.827 211.670 456.910 534.910 1.102.108 1.633.581
Difference between value and costs of production / EBIT - 7.565 - 129.686 526.898 1.378.053 3.407.012 5.540.019
Total financial income and expenses (15 + 16 - 17 + - 17-bis) 569
Total extraordinary items (20 - 21)
Result before taxes(A - B + - C + - D + - E) - 8.134 - 129.686 526.898 1.378.053 3.407.012 5.540.019
Total income taxes for the year (22) 960 960 149.131 387.775 958.489 1.558.405
23) Profit (loss) for the year - 9.094 - 130.646 377.767 990.278 2.448.523 3.981.614
THE TEAM
Samantha Breventani LEGAL & PARTNERSHIP
Degree in Education and Training Sciences | Master’s in Human Resource Management and Organization
Alessio Zolla CTO
Computer engineer | Web development and architecture expert
Andrea Bernasconi 3D Architect - PM
Work experience concentrated in IT development | Draws from experience in videogame design to get the most out of the latest technology assets
CEO
Experience as an entrepreneur and successfully exited the Esaplanet project in 2010. Academic training at the Milan Polytechnic | Devotion and ambition to further expand his professional skills
Sara Cassina Social Media Communication
Degree in economics and master’s degree in the United States in communication | Focused on PR strategies and social media communication | Experience in Information Technology | With the project since its initiation
TEAM & BOARD
36%
3% 36%
10%
15%
1 EXIT Alessandro De Grandi
To allow the entry of new members investors, the current shareholders approved an initial increase of
€ 200,000 in capital premium on a pre-money valuation of € 1,000,000.
The share capital increase was approved in the form of 2 split tranches and only for shares of SERIES A.
The investor wishing to underwrite the capital increase can simply make a transfer to the company's current
account of the amount (s)he wishes to invest, from a minimum of € 10,000 up to the maximum approved
amount of € 200,000.
IBAN ACCOUNT FOR AUCAP: IT26G0306901605100000019921
EMAIL FOR SUBSCRIPTION REQUEST: [email protected]
Once an investor has subscribed to the increase and submitted payment for it, (s)he will receive a coupon
confirming the investor’s registration in the startup’s register of members.
3Dsign is an innovative startup, so you can take advantage of all the tax benefits provided by the new rules
on capital investment on innovative startups*.
Capital Increase – Reserved for Business Angel
HOW TO INVEST
* http://www.marcovergani.com/agevolazioni-fiscali-per-investimenti-in-start-up-innovative-2018/
HOW WE WILL INVEST THE COLLECTED FUNDS
With the closing of this capital increase we will finish the seed phase of the project in Italy, thus structuring it
for a robust international expansion. Here is how the raised funds will be allocated:
55% acquisition of new users
Our users are already growing organically thanks not only to the partnership with Intesa San Paolo, but
also to the boost we expect from the IKEA partnership. We want to accelerate this growth, however, by
investing in a suitable marketing strategy that leverages the free use of the platform by consumer users.
37% evolutionary development of the platform and 3D model import
Technology requires constant maintenance and evolution: this is why we will invest in new staff and tools
that keep us always in step with the most advanced standards and new technologies.
13% commercial network development to accelerate revenue growth
We will invest in business consultants who can offer HOME3D to companies and forge new
partnerships: the advertising model and services offered by HOME3D are innovative, and it is much
easier if/when explained to the marketing directors in person by showing demos and sharing success
stories. The more commercial capacity we build, the faster new companies will become part of our
catalogue.
Capital Increase - Reserved
