presentazione di powerpoint16.game design 17. international marketing and sales communication...

MASTER’S

PROGRAMS(1 year)

UNDERGRADUATE

PROGRAMS(3 years)

POSTGRADUATE

DEGREE(2 years)

PhD(3 years)

JOB

MARKET

FROM PRIMARY TO SECONDARY SCHOOL (13 years)

THE ITALIAN HIGHER EDUCATION SYSTEM

11Degree courses

18One-year Masters

5,500Students

300Teaching staff

6Buildings

Established in 1968, IULM University is the center of excellence in Italy for

training in Communication and New Media, Languages, Tourism and

Promotion of Cultural Heritage.

Faculty of Interpreting, Translation,

Linguistic & Cultural Studies

Faculty of Communication,

Public Relations & AdvertisingFaculty of Arts, Tourism &

Markets

3 FACULTIES

IULM UNIVERSITY

2PhD program

Career

• 1,400 partner companies in research and learning projects

• 1 start-up incubator

• Internships

• Presentations and events with professionals and companies

• Placement

Guidance

• Counseling

• Peer Tutoring

• Disability Services

International

• 130+ partners universities worldwide

• Erasmus program

• Internship program abroad

• Thesis research abroad

IULM UNIVERSITY

OPPORTUNITIES AND SERVICES

Highly targetedstudy programs

- lectures

- field projects

- guest lecturers

Specialisedprofessionals

employment rate for IULM graduates is above the national average

Strong relationshipswith Italian and internationalcompanies

IULM provides realopportunities

for job placement:

More than 1000 internshipseach year

Shape your ownsuccessful career

a solid academiceducation with practical experience thanks to

conferences,

workshops,

partnerships with companies,

real “hands-on” learning in the field

Each experience is a unique opportunity to get in touch with leading professionals in the world of work

IULM offers

IULM fosters

IULM guarantees

YOU will

WHY IULM?

A COMBINATION OF HARD AND SOFT SKILLS

FOCUS ON CAREER PROGRESS

What to know before coming to IULM

MILANO: discover Italian lifestyle

@2018 IULM

https://www.youtube.com/watch?v=x9j0pnFvMy0&t=15s

https://www.youtube.com/watch?v=x9j0pnFvMy0&t=15s

BACHELOR’S DEGREE PROGRAMS (3 years)

1. Interpreting and Communication

2. Communication, Media and Advertising

3. Corporate Communication and Public Relations

4. Tourism, Management and Territory

5. Arts, Media and Cultural Events

IULM UNIVERSITY DEGREES

in Italian

6. NEW! Corporate Communication and Public Relations

in English

MASTER’S DEGREE PROGRAMS (2 years)

1. Specialized Translation and Conference Interpreting

2. Television, Cinema and New Media

3. Marketing and Communication

4. Arts, Markets and Cultural Heritage

5. Strategic Communication

6. Hospitality & Tourism Management (in collaboration with University of Central

Florida and Université Grenoble Alpes)


in English

in Italian

PROFESSIONAL MASTER’S (1 year)

1. The Art of Narrative. Literature, Movie, Television (Italian)

2. Communication for Sciences, Economics and Law

3. Publishing and Music Production

4. Food & Wine Communication

5. Journalism

6. Management of Made in Italy. Fashion, Design and Luxury

7. Management and Communication of Beauty and Wellness

8. Management of Artistic and Cultural Resources (Rome)

9. Oriental Languages and Culture (Rome)

10.Marketing and Communication for Sports

11.Master.Lab Design Direction: Communication & Management

12.Retail Brand Management & Sales

13.Communication for International Relations (MICRI)

14. International Communication (MIC)

15. International Tourism and Hospitality (MITH)

16.Game Design

17. International Marketing and Sales Communication (executive)

18. Museology, New Media and Museum Communication (online, executive)


in English

in Italian

CORPORATE COMMUNICATION

AND PUBLIC RELATIONS

Bachelor’s degreein

THE FIRST PUBLIC RELATIONS COURSE IN ITALY

BACHELOR IN CORPORATE COMMUNICATION AND PUBLIC RELATIONS

Solid preparationon economics and

management

Evaluation of the impact of media

on social and cultural systems

Highly specialisedknowledge on

communicationprocedures

Enhancement of personal skills

and motivations


KEY FACTS

1st public relations course founded in Italy, continuosly aiming at renovating itself

59 teachers: 29 professionals and 30 academics

11 workshops and institutional meetings

65% of graduates are working one year aftergraduation

13


PROGRAMME’S STRUCTURE

AN HIGHLY VOCATIONAL COURSE

Lectures

Case Studies

Professionals

Testimonials

Practical Exercises

Laboratories

Internship

Study Abroad

14

Marketing

Statistics and Market Research

Professional Writing (workshop)

Consumer Psychology and

Neuromarketing

Social Change in the Digital Age

2 Elective courses

Workshops:

Public Relations

Creativity and Design or

Creativity and Advertising

Communication Management in

Public sectors

1 Elective course

YEAR I YEAR II YEAR III

Corporate Communication

Advertising

Semiotics

Information Systems and Digital

Trends

Sociology of Media

Sociology of Consumption and

Corporate Culture

Economics

Organizational Theories & HR Manag.

Introduction to Public and Private Law

Management

Professional English 4 (C1)

Second Foreign Language (Italian incl.)

Professional English:

Public Speaking


CURRICULUM

Professional English 3 (B2)

High School diploma obtained after at least 12 years of schooling

B2 level Italian/ English proficiency, which must be proven by an official certificate (CILS, CELI, PLIDA, Roma3

for Italian)

If you are not in possession of a valid language certificate, you will have to take an Italian/English test at IULM

University.

ADMISSION REQUIREMENTS FOR BACHELOR’S DEGREE

ACADEMIC YEAR 2019-2020

APPLICATION

Submit your qualifications for evaluation

If eligible, take the admission

test

Online enrolment

IULM sends you invitation

letter

Pre-enrolment through Italian

Consulate

UNDERGRADUATE

€ 8,400 per year

3 installments: Enrollment

December 2019

March 2020

POSTGRADUATE

€ 9,800 per year


December 2019

March 2020

TUITION&FEESFINANCIAL AIDS2019-20

FEES

1. IULM 50% reduction on first year tuition fees

MERIT Bachelor’s Degrees 70/100 – 70%

Master’s Degrees 80/110 – 70%

2. Accommodation at a special rate of € 280 per month.

Available rooms will be allocated according to merit ranking.

3. Regional Scholarships (DSU)

Partial tuition refund (50%), grant (up to € 4,500),

accommodation and meal service.

INCOME and MERIT requirements.

FINANCIAL AIDS for talented international students

STRATEGIC COMMUNICATION

Master of Sciencein

Linking business strategy and communication

Coping with the digital evolution

Using big data and/or algorithms for communication

Strengthening the role of the communication function

STRATEGIC ISSUES FOR COMMUNICATION MANAGEMENT

Source: European Communication Monitor 2016

MASTER IN STRATEGIC COMMUNICATION

STRATEGIC COMMUNICATION ISSUES AND TRENDS

Explaining the value of communication to top executives

“STRATEGIC COMMUNICATION” WITHIN THE ONLINE

ENVIRONMENT

The term «Strategic Communication» has been indexed on Google:

37 millions of times at the end of 2015. Nowadays, 221 millions.

1,2 millions of scientific publications at the end of 2010.

Nowadays, 3,2 millions.


STRATEGIC COMMUNICATION ISSUES AND TRENDS


KEY STRATEGIC ISSUES

Strategic Communication

Skills

Practice first,

then theory

International faculty

Advisory board

Partnerships with international universities

5 KEY

ELEMENTS


STRATEGIC COMMUNICATION SKILLS


Digital Cross-Media

Strategy

Public Affairs

& Digital Advocacy

Crisis management Brand Identity and

Reputation

Management

Technical competences




Managerial and Entrepreneurial Competences

Performance

Measurement

Scenario & Data

Analysis

Organizational

Behaviour

& Neuro-

management

Corporate Strategy

& Governance


ADVISORY BOARD


DUAL DEGREE AND INTERNATIONAL EXCHANGE

Certificate in

«Marketing

Communications»

Lund

University

Sweden

Royal Roads

University

Canada

Leeds Beckett

University

UK

Universitè Catholique

de Louvain

Belgium

UTS

University

Australia

Master’s in

«International

Business Management»

HOSPITALITY & TOURISM

MANAGEMENT- DUAL DEGREE -

Master of Sciencein

MASTER IN HOSPITALITY & TOURISM MANAGEMENT

TOURISM SECTOR TRENDS REQUIRE NEW SKILLS

GROWING NEED FOR

NEW SKILLS

Sofistication and diversification of

demand

Specialization and concentration of

supply

Regrouping of the supply chain due to variable geometry

Digitization, disintermediation

and crowdsourcing

Globalization of flows (origin and

destination)

1st Year

IULM, Milan (Italy)

Fall 2019 - Spring 2020

2nd Year

Specialization in Hospitality &

Tourism Management

UCF, Orlando (Florida)

DUAL DEGREE:

LAUREA MAGISTRALE HTM +

M.SC. IN HOSPITALITY AND

TOURISM MANAGEMENT

Fall 2020 - Spring 2021

DUAL DEGREE:

LAUREA MAGISTRALE HTM +

M. MENTION SCIENCES DU

TERRITOIRE

2nd Year

Specialization in Innovation et

Territoire

UGA, Grenoble (France)

U N I V E R S I T Y O F

C E N T R A L F L O R I D A

OPTION 2

OPTION 3

2nd Year

IULM, Milan (Italy)

LAUREA MAGISTRALE IN

HOSPITALITY AND TOURISM

MANAGEMENT

OPTION 1


2-YEAR MASTER’S DUAL DEGREE

1st YEAR2nd YEAR


UNIVERSITY OF CENTRAL FLORIDA ORLANDO

• 4 Bachelor’s and Master’s Degrees

• 2 Professional Courses

• 2 Graduate Certificates

• 1 PhD

• 3,000 foreign students

• One of the top 5 Tourism & Hospitality Schools in the world

• 12 Colleges

• 60,000+ students (USA e 140 other countries)

• 2nd-biggest university in USA for # of students

• 1,890 professors

• 210+ courses

• 550 student organisations and clubs

ROSEN COLLEGE

OF HOSPITALITY MANAGEMENT

https://www.youtube.com/watch?v=tKHcPWXuTP8

https://www.youtube.com/watch?v=tKHcPWXuTP8


UNIVERSITÉ GRENOBLE ALPES

• 4 Bachelor’s Degrees

• 7 Master’s Degrees

• 2 PhDs

• 45,000 students

• 5th University in France for # of students

• 24 faculties

• 5,500 administrative staff

• 80 laboratories

• 7 Research Units


UNIVERSITÀ IULM - MILANO

Specialization in Innovation,

Creativity and Tourism

Focus on E-tourism technology and big data,

Digital marketing, Creativity & Design.

International exchange semester

• Managing hospitality and guest service

organizations

• Strategic marketing in hospitality and tourism

management

• Critical issues in hospitality human resources

• Financial analysis of hospitality enterprises

• Cultural heritage, arts and tourism

• Innovation, environment, and sustainable

development

• Data analysis in hospitality and tourism

research

• Hospitality and tourism strategic

issues

• Feasibility studies for the hospitality /

tourism enterprises

• Communication skills

• Internship

• Optional courses

1ST YEAR (IULM) 2ND YEAR (UCF) 2ND YEAR (IULM)2ND YEAR (UGA)

• Introduction à l’innovation territoriale

• Innovation, art et créativité territoriale

• Innovation, tourisme, nature et loisirs

• Communication skills

• Internship


• e-Tourism technology, methods and

big data

• ICT and digital marketing for the

tourism industry

• Competitive strategies for the tourism

industry

• Communication skills: Cross Cultural

communication

• Internship/Field Project


2

1

MASTER IN HOSPITALITY AND TOURISM MANAGEMENT

CURRICULUM

MICE and event

management

Online travel &

digital marketing

Experience design &

destination management

Hospitality

management

Commercial

managers In tourism


PROFESSIONAL PROFILES – PARTNER COMPANIES

Experience design &

destination management

Hospitality

management

MICE and event

management

Online travel &

digital marketing

Commercial

managers in tourism

• Manager of product development and

communication for local authorities and

destinations

• Destination Manager / Head of DMO

• Manager of regional marketing projects for

local authorities / destinations

• Manager of tourism divisions in international

organizations

• Hotel manager

• Revenue manager

• Marketing & communication manager

• Business development manager

• Sales & International Sales manager

• Country manager

• PR and corporate communication

manager for tourism businesses

• Product/ Destination Manager

• Event manager

• Convention bureau manager

• Meeting and congress manager

• CRM manager

• Social media manager

• E-distribution and e-commerce

manager

• Digital Marketing Manager


PROFESSIONAL PROFILES – CAREER OPPORTUNITIES FOR GRADUATES M.SC. HTM

Submit your qualifications for evaluation

If eligible, take the admission

test

Online enrolment

IULM sends you invitation

letter

Pre-enrolment through Italian

Consulate

Bachelor’s degree in a field that is related to your chosen programme

Language proficiency in English and/or Italian*

Good knowledge of topics related to your chosen programme

Motivation

* For programmes taught in Italian: if you are not in possession of an official certificate that proves you have at least a B2 level of the Italian language,

you will have to take an Italian test.

ADMISSION REQUIREMENTS FOR 2-YEAR MASTER’S DEGREE

ACADEMIC YEAR 2019-2020

APPLICATION

35

UNDERGRADUATE

€ 8,400 per year


December 2019

March 2020

POSTGRADUATE

€ 9,800 per year


December 2019

March 2020

TUITION&FEESFINANCIAL AIDS2019-20

FEES

1. IULM 50% reduction on first year tuition fees

MERIT Bachelor’s Degrees 70/100 – 70%

Master’s Degrees 80/110 – 70%

2. Accommodation at a special rate of € 280 per month.

Available rooms will be allocated according to merit ranking.

3. Regional Scholarships (DSU)

Partial tuition refund (50%), grant (up to € 4,500),

accommodation and meal service.

INCOME and MERIT requirements.

FINANCIAL AIDS for talented international students

IULM SCHOOL OF COMMUNICATION

1-YEAR MASTER’S DEGREES &

EXECUTIVE EDUCATION

#YOURFUTURELIVESHERE

Designed for students interested in creating innovative games and interactive experiences, this course of study

will lead graduates to advanced work in game design and new media production.

The instructional model focuses on constant interaction with faculty, guest artists, and developers from all over the world.

◄ CAREERS

Game Designer, Game Producer, Game Director, Game Artist, Game Critic, Game Scholar

◄ REQUIREMENTS

The master is addressed to graduated students in disciplines like arts, media and communications, information technology,

design, architecture besides professionals with experience in the field.

◄ DURATION

1 year (3 days a week)

◄ LANGUAGE

English

◄ COSTS

€ 10,560 (3 Installments)

◄ STARTING

November 2019

One program, 3 European universities

TRIPLE DEGREE MASTER

The joint Master’s Degree in International Communication is a three-trimester program teaching students to become interculturally competent

professionals capable of creating, offering and managing sustainable and innovative solutions to communication issues at a senior managerial or

consultancy level.

A triple Master’s certificate is awarded on completion of the course.

◄ CAREERS

Account Executive, Project Manager, PR & Communications Specialist, Digital Strategist and Community Manager, Global Brand Management,

Social Media Consultant, PR & Marketing Coordinator, International Relations Officer, Intercultural Trainer

◄ REQUIREMENTS

Bachelor’s degree in communications, humanities, social sciences, business, management, linguistics

A certificate of proof of a sufficient proficiency in the English language (IELTS 6.5)

◄ DURATION.

3 trimesters + Master thesis (4th term), from September 2019

Leeds Beckett (UK) – IULM (Italy) – Vilnius (Lithuania)

◄ LANGUAGE

English

◄ COSTS

€ 13,500

◄ STARTING

September 2019 at Leeds Beckett University

TRIPLE DEGREE MASTER

Join MICRI, the only Master that allows you to develop strategic competencies in

communication within a globalized world, studying in Milan, experiencing Washington DC and New York City major partners.

Choose a second year at University of Nebraska Kearney, completing your education with the MBA, becoming a specialist with hybrid

competences in communication and business administration.

MICRI aims at raising communication specialists with specific skills needed to manage global communication activities.

The study tour in the US is an on-site tour, with a full-time program of classes, workshops in major International Organizations (the World Bank, the

UN Building), lobbying agencies, global companies (Google) and international universities.

◄ CAREERS

Marketing and Communication, Press Office and PR for Government Agencies and NGOs, International Communication Agencies

◄ REQUIREMENTS

Bachelor’s degree in communication, humanities, social sciences, business, management, linguistics, law;

Proficiency in English and Italian language.

◄ DURATION

7 months of classes + internship (3 – 6 months)

◄ LANGUAGE

Italian and English

◄ COSTS


◄ STARTING

November 2019

Learn from international scholars and top managers of the foremost global tourism companies.

Apply your skills during a customized international internship or a unique training experience in Technology & Tourism in Japan.

Start building your professional network in one of the fastest growing economic sectors.

◄ STUDY TOUR

A 2-week study tour in the Emirates (Dubai and Abu Dhabi) to experience the most stimulating business environment in the world.

◄ CAREERS

HTM gives you the most sought-after skills in the job market to accelerate your career in leading tourism companies worldwide (hotel chains, cruise companies,

airlines, MICE businesses, travel agency networks, destination management companies, consulting firms specializing in tourism).

◄ TOURISM&TECHNOLOGY AND JAPANESE CULTURE

As an alternative to the internship, HTM students may choose to study Japanese culture and cutting-edge IT Tourism at Kyoto College of Graduates Studies

for Informatics (KCGI). In addition, each student will spend a 4-month work placement in a tourism company under the supervision of KCGI advisor.

◄ REQUIREMENTS

Bachelor’s degree in any discipline. Very good knowledge of English.

High motivation and aptitude for an intensive work pace, professional challenges, and international experience.

◄ DURATION

1 year: 6 months of classes, 6 months of internship or research project

◄ LANGUAGE

English

◄ COSTS


◄ STARTING

January 2020 [November 2019, online pre-courses]

Develop integrated marketing, communication and sales skills to meet the challenges of global markets.

Analyze customer needs, acquire both soft skills and knowledge in the digital environment, adapt communication to different cultures, negotiate

complex sales and manage global marketing strategies on social media.

◄ 2 MODULES, 3 LABORATORIES

International Marketing, International Sales Communication, Soft Skills Lab, Digital Marketing Lab, Cross Cultural Lab

◄ STUDY TOUR

The “Innovation Study Tour” in California : workshops at Salesforce headquarter in San Francisco, visit to companies in Silicon Valley and classes at the University

of Southern California (USC) in Los Angeles

◄ CAREERS

International marketing manager, Growth manager, International trade manager, Global sales manager, International communication manager, International buying

manager, Customer Experience Manager, Sales & Marketing Manager, Communication specialist for international sales…

◄ REQUIREMENTS

English proficiency. Motivation to pursue a career in Sales & Marketing. Professional experience in the sector.

◄ DURATION

1 year: 5 months of lectures + Study Tour + Internship

◄ LANGUAGE

English

◄ COSTS

€ 11420

◄ STARTING

January 2020

under the auspices of the

The programme is designed for those interested in acquiring expertise in contemporary museology and the interlinkages between museum and heritage,

as well as in new media and museum communication.

◄ 6 ONLINE MODULES

The Museum Environment - Multimedia Communication - Heritage and Museums The XXI Century Museum

The social role of museums in contemporary society - Art as a factor of social and cultural local development - The Museum of the Future: a Participatory Museum

◄ SUMMER SCHOOL

◄ CAREERS

Graduates from the course will be ready to pursue careers in Museums and Heritage Institutions, Cultural Organizations,

Educational Agencies Dealing With Heritage Issues

◄ REQUIREMENTS

Bachelor’s degree. Very good knowledge of English.

Professional experience in museums and heritage

◄ DURATION

Maximum 18 months

◄ LANGUAGE

English

◄ COSTS

€ 2,300

◄ STARTING

anytime

49

FUTURE IS OPEN TO

THOSE WHO CAN

MANAGE THE

CHANGE.

write us

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