presentazione 03 giu estratto - eda.org.uk€¦ · google indexed 60 trillion individual websites...

Tim BourkeVP Global eCommerce Strategy and Transformation Schneider

Objective

Confidential Property of Schneider Electric |

• Observe eCommerce Trends

• Discuss the industry and

opportunity for eCommerce

• Suggest some principles for

going forward

Page 102

E-Commerce: Trends and Observations

Introduction1

B2B & B2C2

Trends and Observations3

Quality Data/Content4

Disruption and Industry Players5

10 Principles6


A great deal is changing............it feelsGoogle indexed 60 trillion individual websites and constantly growing….

User Type: Millenials

Human productivity linear since

1990

...and yet here we are

Its a CHANNEL!

B2B eCommerce

B2C€334bn

B2B€780bn B2CB2B

Size Requirements morphing

B2CB2B

46% B2B researchers

Millenial(vs 25%)

89% B2B Research

using Internet

50% B2B purchases

made online in 3 years

52% B2B prefer B2C websites

83% B2B suppliers planning upgrade

69% B2B buyers prefer Credit Cards

End User

Ease of Use

PerformanceSimplicity

Consistency

FastFunctionalFamiliar

UI/UX Standard

89% Primary

CompetiativeAdvantage

Value Exchange

Customer X vs

User X

Complexity Behind

Start to Finish

Mobile

Devices

17-53bn (2020)

2016Inversion

Point

91% Technical

Mobile Search

Location Ads

€4-18bn (2020)

SeperateSites

50% Tablet at

Weekends


Video

Mobile

Conversion Doubler

100% YOY

Growth

ScreenServabilityEffectiveDesign

33%Tech

Buyers Buy

SSOCatalogueCust Ref

90%Offline

Influenced by Online

85% Start & Finish Different Device


Loyalty continues to outperformLoyalty

Front End Functionality

Catalogue. Price, Promotion, Coupons....

Session/User Unique

1Confidential Property of Schneider Electric |

Logistics & Value of Time

Amazon Benchmark

Fragmented Quality

Suppliers

40%

purchasesSDND

sensitive

ManufacturersThe Long TailProducts

Value Exchange (books)

Storage CostsMargin

30-40% Volume

Search70% Volume

Conv. x 3CPC Low

Phone 25-50%& Rising


Origin & Price of Search

Amazon DE

50% Start

71% Tech Buyers Buy

through Display Ads

2nd

Largest SE?

CPC Down 50%

Up 50%

Reduced Entry Cost

Data Hosting

SmallSuppliers

Cloud/eCaaS Millenials

Manufacturers

DigitisationContent GenerationDigital EnablersInvestment

Ownership

Manufacturers

Image Evolution

Manufacturers

DigitisationContent GenerationDigital EnablersInvestment

OwnershipImage Evolution

Manufacturers

Relations

5:1 7 Types Your Expertise


Disruption, Disruption……Efficiency

Disruption?

Efficiency?

Rising Tide...All

Boats


Manufacturers

Page 120

Push to Pull

Digital Enablers

Invest Partnership


Wholesalers/DistributorsRelationship with end userProduct Range – Complete Basket, one purchaseConfigurationService Advisory CapabilityStrength & Knowledge in the tailPricing, Promotions, Couponing - SessionOmni Channel – offline, onlineLeverage the ManufacturersFocal point for aggregation of customer and product


Guiding Principles

Get GoingListing, Content

Offline

OnlineSEA, SEO, Promo Analytics Organisation

Ease of UseCuriosity/Immersion

Don’t underestimate

Thank you!


IOT – Beacon, RFID tags

Cost, Intensity, and Reduced Profitability

Social not yet commercial

Flash sales boom

Chat modules

Big data and predictive analysis increase business margins

Amazon Business – companies up 50%

Google shopping up100%

Other relevant trends for discussion

presentazione 03 giu estratto - eda.org.uk€¦ · google indexed 60 trillion individual websites...

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