Adding visualsmake strong presentations

3 PILLARS WILL HELP YOU TO STRENGTHEN YOUR VISUALS

Clear structure

Less is more (keep it simple)

Wise use of images & objects

Without a well‐built skeletonwven strong bodies, with strong muscles,do not move.

Your presentation will have aclear and organic structure.

Make this structure clear to the audience.

Our brain has load limitations

Per slide:

1 concept

4−5 items max load

Traditional slides, with text and graphs, have proved to be less effective than slides with sparse text and more visuals.

Ultimately, you want to help your audience to understand and remember you and your presentation.

Studies prove that audience retains better the last format than the first.

My next slide is much too crowded

Elaborate a Narrative

•Chronological. Themes are arranged in time sequence (history of a procedure).•Spatial. Themes are arranged as they relate each other (big picture and then detail).•Cause and effect. Themes flow from a problem (environmental issue and impact).•Topical. Themes arranged in order of importance (outlining priorities for nature conservation).

a Combination is possible.

Telling storiesstories is very effective

Jacopo Pasotti – ETH 2009

The next slide is an improvement

Elaborate a NarrativeChronologicalhistory of a procedure

Spatial big picture and then detail

Cause and effectenvironmental issue and impact

Topicaloutlining priorities for nature conservation

Wise use of images and objects

Promptness

Proportion

Proximity

Promotion

Consider avoiding bulletpoints

Wise use of images and objects

Promptness

The next slide shows you a way to deliver messages in a short, clear, effective way. A prompt message.

The next slide has an image (small) and (much too much) text

Cretaceous-Tertiary Extinction• Another mass extinction

happened 65 million years ago

• Marked the end of the Mesozoic Era and the beginning of the Cenozoic Era

• All of the dinosaurs and half of the other animals & plants went extinct

• Scientists think an asteroid hit Earth, the dust clouds blocked out the sun, plants died, then herbivores, then carnivores.

The next slide is a quick improvement

Cretaceous-Tertiary Extinction65millions years ago

All dinosaurs and half of other animals & plants went extinct

Wise use of images and objects

Promptness

Proportion

In my previous “Narrative” slide, I respected some proportions that respects prime elements in the composition (the text and… a piano)

Elaborate a NarrativeChronologicalhistory of a procedure

Spatial big picture and then detail

Cause and effectenvironmental issue and impact

Topicaloutlining priorities for nature conservation

Wise use of images and objects

Promptness

Proportion

Proximity

Proximity means that our eyes build relations among object (also) based on their proximity.

The art and craft ofScience Communication

Guidelines to communicate your science

byJacopo Pasotti

Promedia Agencywww.jacopopasotti.com

There are two elements, in this slide, which are related to my address and reference. I will place them closer to each other and with more distance from the title and the figure, which is tied to the title.

The art and craft of

Science CommunicationGuidelines to communicate

your science

Jacopo Pasotti www.jacopopasotti.com

Wise use of images and objects

Promptness

Proportion

Proximity

Promotion

I can use a mummy’s eye to promote a message

FindSuitableAudiences

FindSuitableAudiences

I want to show a trend, and a starting and ending point. I can spare my audience with all data in between.

Achieving Serious ImpactSouthern Africa

Number of farmers benefiting from agroforestry

30,0005 10 200 1,000 3,500

80,000

110,000

180,000

400,000

0

100,000

200,000

300,000

400,000

1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008

Achieving Serious Impact

1988 1998 2008

400000

0

5

400000

Number of farmers in agroforestry

Colors help a lot to emphasize information. Colors must be used wisely.

The next slide is confusing.

All material from Ed@clearpreso

The next slide is better.

All material from Ed@clearpreso

Wise use of images and objects

Promptness

Proportion

Proximity

Promotion

Consider avoiding bulletpoints

•Bullet points

•Are

•Overused

•and abused

•Overwhelmingly filling up our slideshows

•Up to the point we are

•obviously getting sick

•Of them

•But still have them covering our slides•As a sort of •violent•And •contagious•Bullet points•Epidemic

Are you absolutely sure you need them in your next slide?

Hope this helps.Jacopo PasottiScience Communication Trainerwww.jacopopasotti.com

@medjaco