IS Directors Conference – September 2014

Transformation eines traditionellen Vermarktungs-unternehmens zu einem führenden Internet-Werbe-technologie-Anbieter

Arndt Groth

CEOPubliGroupe Ltd

3

08

.09

.

20

14

Welc

om

e to

ou

r in

form

ation m

ee

tin

g

Latest news: Since 5 September 2014 and the completion of the public tender offer

from Swisscom Ltd, PubliGroupe is part of the Swisscom Group, Switzerland's leading

telecommunications company.

How media business has changed

Advertising evolution: the beginning

Advertising evolution in 2000’s

More and more media consumed

Changing pattern in media consumption

-50% in print circulation in Germany

60 seconds on the webMore information than ever

8

Harder to reachconsumers

reaching across channels and devicesChallenge for advertisement today:

Targeting yesterday vs today

An increasingly complex ecosystem

Big data playing important role today

13

Change of business model of PubliGroupe

• Market is becoming multi-channel and multi-device

• Users are now content producers, marketersbecoming publishers

• Data based targeting and advertising

automization, the new rule of the game

• Traditional media will continue to lose audience and advertising revenue

Key strategic premises

A print based business model

Media Sales

‘Media Sales’ is a partner

for media owners and

advertisers

worldwide, selling media

using effective

advertising solutions

Search & Find

‘Search & Find’ produces

and sells media products

facilitating the search for

persons, companies,

products and services

Digital & Marketing Services

‘DMS’ brings together a

portfolio

of leading international

marketing and technology

service companies

New business model of PubliGroupe

The typical order process

Tech

ServiceMedia Buying

Nachfrage Intermediär Angebot

Werbetreibende

Agenturen

Online/ Mobile

TV

DOOH

Media Selling

Data

DSP* SSP*

Advertiser Vermittler/ Vermarkter/ Plattfom Publisher

DMP*

1

2

3

7

6

4 5

New business model of PubliGroupe

Tech

ServiceMedia Buying

Nachfrage Intermediär Angebot

Werbetreibende

Agenturen

Online/ Mobile

TV

DOOH

Media Selling

Data

DSP* SSP*

Advertiser Vermittler/ Vermarkter/ Plattfom Publisher

DMP*

PubliGroupe value proposition today

Swisscom & PubliGroupe - Looking ahead

• (Almost) Everything is becoming digital and what

is digital will be automized

• Innovation never ends

• It‘s never to early to start transforming your

business

• You need to be radical

Key learnings

The best way topredict the futureis to create it. Alan Kay(Born May 17, 1940) is anAmerican computer scientist

17