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The White Paper

+Stating the Issue without Dancing Around It

+Developing a white paper will provide a basis or underlying conversation for your podcast.

This document is designed to state an organization’s position on an issue.

+First, Provide Pertinent Background Information

+Second, state the issue:

+Support your position with facts and figures

+Consider Both Sides

+Consider the Public

+Make Recommendations:

+Don’t forget to offer alternatives.

+Format and distribute. In our case, we will produce a podcast for a web page.