presentation2
TRANSCRIPT
AS MediA FoundAtion PortFolio evAluAtion
Oliver
M itchell
What kind of m ed ia institution m ight d istribute your m ed ia product and why?
IPC m ed ia produces over 60 iconic m ed ia brands.
Throughout the U K two thirds of fem ales and 42% m ales read print
alone. (26 m illion U K adults).
The websites IPC m ed ia incorporate have 20 m illion views each m onth.
They produce a wide collection of m ed ia, which suits everyone’s needs
not just focusing on one social group.
They already d istribute highly known m agazine N M E. This shows that
they have a lot of experience and knowledge in the m usic industry.
By publishing m y m agazine through IPC, it would be a good
opportunity and it would be respected as it is being approved by IPC .
"IPC" m ed ia stands for International Publishing Corporation M ed ia. They
are associated with a wide range of of m agazines varying from gardening to
television, sailing to firearm s, photography to m usic.
Who would the aud ience be for your m ed ia product?
General Background Information
Nam e: H ayden Atkins
Age: 1 6
Ethnicity: White British
L ives Solihull
Music Interests
H ayden listens to m usic on a regular basis. H e will often
listen to m usic from YouTube as background m usic. H e
does not buy/download m usic as he doesn’t feel the need,
but he still likes listening to it.
Favourite Artists
Blink-1 82, The K ooks, Bom bay B icycle club.
L ikes
Football, Read ing, Parties, Journalism .
Dislikes
RnB m usic, Villa, Reality TV, Brussels Sprouts.
General Background Information
Nam e: H arriet Castle
Age: 1 8
Ethnicity: White British
L ives Solihull
Music Interests
H arriet loves m usic. She tries to listen to it on a daily basis
before and after work. She will often buy m usic and attends
concerts whenever possible. She also enjoys festivals such
as Read ing.
Favourite Artists
The Wom bats, The K ooks, A D ay To Rem em ber
L ikes
Read ing, Relaxing, Pancakes, Parties
Dislikes
Chavs, Peanuts, School, D ram a
Who would the aud ience be for your m ed ia product?
General Background Information
Nam e: Annie Thom as
Age: 1 7
Ethnicity: White British
L ives Solihull
Music Interests
Annie loves listening to m usic. She will regularly attend
concerts and downloads a lot of her m usic. She also
synchronises her m usic to her IPod so she can listen to
m usic wherever she goes.
Favourite Artists
The K ooks, Exam ple, Los Cam pesinos!
L ikes
Scooters, Geography, Relaxing, Sunday Roast.
Dislikes
Walking, D yed hair, H eavy M etal, Com puters.
General Background Information
N am e: Toby Railton
Age: 1 7
Ethnicity: White British
L ives Solihull
Music Interests
Toby occasionally listens to m usic, he is not a big fan but he
appreciates that it is helpful and often listens to m usic to
relieve stress after a long day.
Favourite Artists
Bloodhound Gang, AC/D C, Arctic M onkeys
L ikes
Econom ics, X box, M ovies, Walking his dog.
Dislikes
Geom etry, Chavs, D ecorating, Ovens
H ow d id you attract/address your aud ience?
New And U pcom ing N ews being D etailed to
let them know what is going on.
M ain dom inant im age with clothing
that relates to the aud ience and its
latest trends.
From m y questionnaire, I noticed that the m ajority of people said they
would pay between 2- 3. Therefore, I m ade m y m agazine 1 .50, which is £ £ £lower than what they said they would pay and so they would m ore likely
buy m y m agazine.
Top artists in that genre that m y readers
would be fam iliar with and enjoy.
Celebrity gossip.
Showing new and upcom ing artists that
are going to be big.
I included a m ain header in large bold letters, to m ake it
stand out, appealing to the aud ience by becom ing obvious.