presentation2
TRANSCRIPT
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We help you buy
First national, specialist retail chain : consumer electronics and durables. Technical and strategic support : Woolworth Promoted by : Infiniti Retail Ltd (100% subsidiary of Tata Sons) 6,000 products, 180 brands, 8 categories, 50 stores
A TATA ENTERPRISE
INTRODUCTION
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Brand Philosophy
•If service wasn't important.•If technology wasn't complex.•If variety wasn't confusing.•We would have no reason to be in business.•We help you buy.
A TATA ENTERPRISE
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•Focus : Understanding customer’s need and meeting them in a delightful manner
•By March 2015 : Aiming 85 more megastores across India
•Market Penetration : Also targeting small cities such as Chandigarh, Amritsar, Jalandhar, Mysore, Mangalore etc
•Commitment : Providing unmatched shopping experience
A TATA ENTERPRISE
OBJECTIVES.
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•Widest range of productsChoose from 6000 products across eight categories
•We help you buySound and knowledgeable advice from well-trained advisors to help you make informed buying decisions.
•A name you can trustCroma is promoted by Infiniti Retail Ltd, an initiative of the Tata group, a brand that stands for trust and reliability globally.
•Customer commitmentCroma not only gives you a world-class shopping experience, but also backs it with great after-sales service.
A TATA ENTERPRISE
WHY CROMA ?
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•Great deals and offersCroma periodically offers exciting deals on all your favourite products.
•A first of its kindConsumer electronics and durable retail is a fragmented segment and has been largely catered to by regional players.
•Croma is the first of its kindLarge-format, specialist and pan-Indian.
A TATA ENTERPRISE
Contd...
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• Croma Stand Alone Stores – 15,000 sq. ft to 20,000 sq. ft.
• Croma Stores located in Malls – 5000 sq. ft to 10,000 sq. ft.
A TATA ENTERPRISE
STORE FORMAT
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•Consistent with retailers image and strategy.
•Positive influence on customer satisfaction and purchase behavior.
•Cost effective & Flexible
A TATA ENTERPRISE
STORE DESIGN OBECTIVES
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A TATA ENTERPRISE
LAYOUT
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•FLOORING- Off white tiles• LIGHTING- Yellow and White blubs• ODOUR- Fresh air.• TEMPERATURE – 24 degree.• TRIAL PRODUCTS-
A TATA ENTERPRISE
ATMOSTSPHERE
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A TATA ENTERPRISE
MAJOR SELLING PRODUCTS
Major Products contributing to the sales of CROMA :
Colour Televisions
Refrigerators
Air Conditioners
Washing Machine
Others : Kitchen appliances, Gaming Devices, Computers, Laptops, Mobiles & Accessories Etc
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A TATA ENTERPRISE
PRODUCT MIX
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A TATA ENTERPRISE
BRANDS
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EXISTING PRICING• Value pricing • Promotional pricing
Low interest financing Psychological discounting Special event pricing
• Differentiated Pricing Time pricing
A TATA ENTERPRISE
PRICE STRATEGY
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Value for your money•Best products with most reasonable pricing.•Lowest down payments and easy EMI’s.•Best discounts and offers.•Warranties and guarantees to your most likings.
A TATA ENTERPRISE
VALUE PRICING
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A TATA ENTERPRISE
DIFFERENTIAL PRICING
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A TATA ENTERPRISE
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A TATA ENTERPRISE
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A TATA ENTERPRISE
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A TATA ENTERPRISE