presentation1 mps
TRANSCRIPT
Submitted by:-Amit sharma
Aditi joshiBishnu singh
Marketing plan on AVA Speakers
DETAILED DESCRIPTION OF THE PRODUCT
1.High power 18”sub bass speaker(1000wt RMS)
- This monster uses a 5”high temperature voice coil .
- The dual spider with several cooling vent’s.
- The aluminum die cast chassis for keeping the sound clean and clear .
- The strong lead wire and gold plated connector’s for to ensure clean signal transfer from the amplifier to voice coil.
2. High Powered 18” Sub Bass Speakers(800wt RMS)
-It can go into all types of enclosure design like horns, T-bins and a variety of reflex boxes.
-The 4”voice coil is a high temperature winding, encased in a high power motor system ensuring extreme efficiency and thermal stability over extended use.
-bass unit is put together using the boost aluminum flexure, ensuring absolute rigidity at all given times.
-Power handling of 800 watt’s RMS with 98dB sensitivity can create extreme pressure level.
3. AVA 1820 18” 500wt RMS
- The AVA 20 series incorporate large 100 oz.
- 220 mm magnet with gold plated connectors.
- Sturdy aluminum die cast bodies .
- Multy cooling system.
-They have 4” voice coil and are ideal for sub bass application.
A.V.A Speakers
MISSION: TO provide a crystal clear sound at an appropriate volume.
VISSION : To become most adorable and respected company in the field of music.
AVA SPEAKERS
Overall marketing management tactical plan:-
1.Customer management
Know what customer wants
Use target and new direct media actions
Use non media action ( sports sponsorships, festivals)
Augment communication actions with value-added programs
Reach customers in the store or where they make the decision to purchase
2.Current product line plans
Altering or refining the features and benefits
Reformulating or retooling the technical origin of the product substance
Adding value
Adjusting to pricing and costing
Repositioning in the product line or against the competition
Adding new or replacement product
3.Product branding plan
Maintaining position
Repositioning or inventing the brand
Multybranding ( private label versus brand name)
Positioning a brand extension
Modifying or replacing the brand
4.New product development
Idea formulation, concept assessment and acceptance
Product development commencement
Designing and planning
Product building
Procedural development
Implementation
5.Pricing plan
Price alteration ( lower or higher)
Price discounting
Cost cutting
Special pricing
Price repositioning
Target pricing programs ( rebates or promotional )
6.Distribution plan
In B2C
Producer direct to the customer
Producer to the retailer and then to the customer
Producer to the wholesaler, the retailer. And then to the customer
Producer to an agent
In B2B
Producer to the industrial user
Producer to the distributor or dealer
Producer to an agent and then to the industrial user
7.Advertising plan
What are you trying to achieve through advertising
Whom o you want to reach
When do you want to reach them
Where should you reach them
How often should you reach them
What medium will you use
Competitor assessment-
Music industry-it is a renowned industry where we are having large number of music lovers in the form of young generation ,also there are bhajan sandhayas, marriages, DJ parties and other auspicious events.
Competitive forces will be :-
A large market in size
Growth rate is also very high
Young generation which form a large part of the country likes to have music and DJ parties frequently.
We will provide speakers which are water resistant
Less number of players
Critical success factors-
Water resistant speakers, which will provide us a differentiation focus.
Sub woofers and sub bass
Multi cooling system, ensure that speakers will not get warm and frequent damages can be reduced
Competitors currently satisfying our product need:-
AHUJA
YAMAHA
JBL(NO.1 IN THE ALLL OVER WORLD)
Competitive advantage (competitors )-
Product is new ,so we will not be able to enjoy that much market share which our competitors can avail.
Competitive advantage(AVA)
Water resistant
Strong lead wire and gold plated connectors
Aluminium die cast chassis
COMPETITIVE DISADVANTAGE-(competitors)
Water resistant speakers
We also have sub woofers and sub bass
Competitive disadvantage-(AVA)
Product is new ,so less market share
Not high quality description
Contingency plan
we will do a heavy advertising expenditure on our product by using push strategy, but if this plan fails we will certainly do sponsorship in many of the music events and thereby will make our brand a popularise brand.
Thank you