Muhammad Ahmad SheikhUET LAHOREDept. Of Civil Engineering

Group members• 2013-civ-311 M. Usman Abdullah• 2013-civ-312 Muhammad Ahmad • 2013-civ-332 M. Ahmed hassan

TOPIC

•ROLE OF GENDER IN MEDIA

Gender and Media

Gender/sex• Gender:Refers to the socially constructed roles, behaviors, activities, and attributes that a given society considers appropriate for men and women.Sex: refers to the biological and physiological characteristics that define men and women

Media•  The means of communication, as radio

and television, newspapers, and magazines, that reach or influence people widely.

Scope of media

Flash back

world wide portrayal• pre world war• media broadcast a new propaganda that a

housewife’s• Post world war• In 1939, media spread the idea of a modern

woman, happy and willing to get the right to build her own life.

• but after 60’s• Feminists started to protest against unfair

representation of women in media  

In Pakistanprint media

• Early years• Women weren’t allowed to participate in

mushairas or talk shows • But were allowed to write women’s magazine with

limited publication• With a few exceptional cases• Tehzeeb-niswan by Muhammadi begum• Khatoon by Waheed jahan• Ismat by Shamsum nisa begum

The 70’s and breakthrough Shahida qazi• Gold medalist in journalism • Joined dawn • Later joined PTV and became the first lady news editor razia bhatti• First women editor of English language herald• And subsequently of Newsline• Others include Anis mirza Zubieda mustafa Shamin ikram ul haq

Gallery in print media

SHAHIDA QAZI

SHAMIN IKRAM

ZUBAIDA MUSTAFA

RAZIA BHATTI

RECENT PROGRESS• Asma choudry • Asma Chaidhary is a journalist , anchor • She started her career as sub editor in Jang

Group of news papers. • worked with Geo TV • producer of popular talk show Capital Talk.• anchored Geo News Program Parliament

Cafeteria .• She was awarded the Best Female Anchor, Current

Affairs, at the Pakistan Media Awards 2011.

Asma sherazi• Asma sherazi is a journalist , political analyst • Executive Vice President & Senior Anchorperson of

BOL Network. • She worked with Geo TV .• anchored Geo News Program Parliament

Cafeteria .Later Aasma Sherazi joined ARY 

Fatima Bhutto• Fatima Bhutto is a Pakistani Poet and writer .• grand daughter of Zulfiqar Ali Bhutto.• publications• 8.50 a.m. 8 October 2005  • Whispers in the Desert• A memoir, Songs of Blood and Sword•  The Shadow of the Crescent Moon,

Gharidah farooqi• Newscaster, host of Samaa News Television

channel . • Started her career as a newscaster from PTV.• She joined Dunya News in 2007• In 2012 she joined Samaa TV.• She is also hosting a show "30 Minutes".

 

Sheeren mazari• Politician , journalist and defense analyst. • Central Information Secretary of Pakistan Tehreek-

e-Insaf . • She is member of national assembly. • She worked as the editor of the daily The Nation

newspaper.• Chairperson of the Department of Defense and

Strategic Studies at the Quaid-i-Azam University, Islamabad.

 

Pioneer of showbiz• Zeenat aman bollywood legend• Rekha bollywood legend • Zeba bakhtiar lollywood legend• Vivien liegh hollywood legend• Lata mughashkar legendary singer

gallery

gallery

Social media

• Social media are computer generated tools that allow people to create, share or exchange information, ideas, and pictures/videos in virtual communities and networks. 

Social media

Main problems by women in media career

• 1.Common problems in print media• perception in this field generally is negative• Male dominance• Lack of family support• Lack of self confidence• Women can not bear political influence• Employment on refrence rather than merit• Late working hours

Gender discrmination in print media

2.Common Problems in electronic media

Lack of self confidenceLack of family support Religious limitsRequire boldnessDependentLack of creativityHarassement issuesRequire field workDress codes

Gender discrimination in electronic media

Conclusion• Still today gender inequality exists in Pakistan• Every 1 in 20 reporters are women• Women are trying to uplift their status • Uks is a prominent platform for women who are

fighting for equality • Tasneem ahmar is leading uks.• Geena davis also campaigns for gender equality in

media.

Representation of gender in media

• media representations are the way in which the media portrays a particular group, communities, experiences, ideas or topic for a particular perspective

• We will consider stereotypes and countertypes

stereotype

A fixed idea that people have about what someone or something is like, especially an idea that is wrong• there are different views about males and

females

masculinity• Representations of men all across media is tend to

focus on the following• Strength ( physical and intellectual)• Power • Independent (of, thought, action or finances)• Logical• Seen as the lone hero

stereotypes

femininity• Representations of women all across media tend

to highlight the following• Beauty• Sexual attractiveness• Emotional• Relationships (as opposed to independence)• Little freedom of speech• shopaholic

femininity• Often passivity extends to victimhood• Men are still represented as T.V drama characters

up to 3 times more frequently than women.• Also seen to take the role helper, or object,

passive rather than active

Proof

Stereotype production is based on

• Simplification• Exaggeration• Presentations of cultural attributes as being

natural

Consequences• Actual realization of the stereotypes• Can become a cause for gender based violence

(GBV)• Many incidence have broken out in the recent

years• Child infanticide rates are higher than ever• Female feticides rates are increasing• Horrible acid attacks have come forth

Every cloud has a silver liningcountertypes

• Countertypes are the positive stereotypes• Focuses on positive elements of groups

traditionally represented as bad

Advertisement• It is Today an inescapable part of people’s social

settings.• Media images have circumscribed women’s mind

Body and soul to serve the main goals• The advertising is effecting the women in three

ways….. 1. Body image2. Sexuality3. Consumer spending habits

Man or woman?

Woman

• Women are being used as a decorative and entertaining element

• Young female models are treated by advertisers as the important components in the advertisements

• Bodily charm is used to promote ads concerning physical fitness products, cosmetics

• Melodious voice make them more appreciable

Women RepresentationBlooming

Man• Man has a strict character due to this he is

authoritative• Has deep voice• In recent years representation of men in

commercials is lower than ever• Women are being used as an instrument of trade

Men representation in decline

survey• ku

Effect on masses• More tolerant citizens• Women coming forth to different platforms• More indecency due to constant bombardment of

inappropriate representation of gender by media• Human rights campaigners are vigorously

demanding equal human rights and gender rights

Thank You………

Any Question?