Supervisor: Hassan Raza Consultant team: Waqar Aleem Umer Mukhtar Aoon Mujtaba Shoaib Haroon Aemen khawaja

Introduction

CHANGHONG has grown into one of the largest consumer electronics providers in China.

became a public company with shares listed on the Shanghai Stock Exchange in 1994.

In 2010 Changhong created 9.2 billion of sales income

honored as one of  World’s Top 500 Brands List 2010 with its brand value of 68.258 billion yuan.

Contd..

Changhong launched its products in Pakistan in collaboration with Ruba Group as co-brand “Changhong Ruba” in Nov, 2011.

Head office is located at Shaheen Complex, Abbott Road, Lakshami Chowk, Lahore, 54000, Pakistan.

Changhong’s goal is to actively participate in the development of a global digital industry.

Changhong Ruba Slogan: “creating life

easy”

Products

Television LED LCD PLASMA Air-Condition Split Portable

Our Vision

At Changhong, we follow a simple business philosophy:

“to devote our talent and technology to creating easy life for our distinguished customer, which ultimately contribute to a better world”

Contd..

“Mr. Baber Cheema”, Deputy Manager Marketing.

Consultancy Fee:Rs.75,000 Timeline: 10 weeks Problem Statement: “Why is it not

selling and growing?”

Mandate

to create brand awareness and how it will impact their sales for the years 2013-2015 in the region of Lahore.

Techniques

Brand Audit

Brand inventory Brand exploratory