presentation website
TRANSCRIPT
SCREENSHOT ANALYSISF shape grid. Easy on the eye
Floating side bars
Competitions to lure in customers
Heading to help navigate around the site
Search engine to look around the site
Video to get attention
Voucher and deals on products
Follow the brand on facebook to win competitions and receive more news. Interactive
Navigation menu (easy to use) Bottom of page
Newsletter
Promoting other brands
SOURCECODE <meta name="description"
content="Get the latest on high street fashion, hair and celebrity style - featuring top pictures, fashion ideas and the latest in things that matter: shoes, dresses, bags and hairstyles." /> <link type="text/css" rel="stylesheet" media="all" href="/sites/all/themes/look_theme/look.css?1284045860" />
SWOT ANALYSISStrengths Easy to read and look
around. Not complicated to use
Videos and slideshows which attracts you to look
Celebrities and new trends that would be suitable for a large audience
Search engine
Weaknesses No sounds Not a lot of content
Opportunities Music section as well as
videos. Online subscription
Threats Other magazine websites. Other fashion websites.
OBJECTIVES AND GOALS Sell other brands products and services. Get online users to by the magazine. Information on products and celebrities
CUSTOMER ORIENTATION
Easy to find on Google. They have made sure they are the first people to be notices. This will bring them more customers onto their site.
•This brand is aimed at a large range of women.•The brands they have on there range from Miss Selfridge which is aimed at a younger audience, to Reiss which is aimed at a more older career women.
5 S’S Sell- Easy for customers to see products and easy
for them to sign up to subscriptions. Serve – Newsletters and social networks making the
experience personalised. Speak – Through the personalisation the customer
gives permission for emails and other forms of marketing.
Save – Emails and newsletters are cheaper then sending information through the post.
Sizzle – All of this helps strengthen the brand and develop a relationship.