DARK AND STORMY SOCIAL DATA

Vera Verkooijen Partner relations & events Komfo

Laura Forne Elkow Customer relations manager Komfo

Lisbeth Partner Director @Lisbethchawes

This is who you’re listening to

Niels Digital Content Strategist @nielstybjerg

• Your data sucks • You don’t know WHAT you can see in your data • You don’t know HOW you can use your data

#webbdagarna @lisbethchawes @nielstybjerg

3 challenges

#webbdagarna @lisbethchawes @nielstybjerg

This is not the full picture!

Are you ready for an experiment?

#webbdagarna @lisbethchawes @nielstybjerg

#webbdagarna @lisbethchawes @nielstybjerg

Download and distribute this presentation •  Get your own copy on iih.dk/komfo1 •  Look for the 4 Jack memes in the presentation •  If you like it, Share the URL you see in your social channels •  We’ll track it and share which meme gave the most downloads •  Come to the Sitecore stand and see how to do it yourself

3 challenges • Your data sucks • You don’t know WHAT you can see in your data • You don’t know HOW you can use your data

…But see how @iih and @komfo do it in their presentation on iih.dk/komfo2 #webbdagarna

freeanalytics.komfo.com/

Process your raw social data

#webbdagarna @lisbethchawes @nielstybjerg

Get insights on how your website gets shared

#webbdagarna @lisbethchawes @nielstybjerg

Dark social share by sector

Get insights into dark social

#webbdagarna @lisbethchawes @nielstybjerg

Track the value of the single share

#webbdagarna @lisbethchawes @nielstybjerg

Spy on your competitor’s social success

#webbdagarna @lisbethchawes @nielstybjerg

See how your brand or product get mentions

See how much social data you can really get from @iih and @komfo’s slides on iih.dk/komfo3 #webbdagarna

#webbdagarna @lisbethchawes @nielstybjerg

See how social contribute to the bottom line

#webbdagarna @lisbethchawes @nielstybjerg

Get insights about your visiting fans

THE DEVIL IS IN THE DATA!

See how to visualize your social data on iih.dk/komfo4 #webbdagarna

#webbdagarna @lisbethchawes @nielstybjerg

Is this a good visualization?

#webbdagarna @lisbethchawes @nielstybjerg

Put a target on social

#webbdagarna @lisbethchawes @nielstybjerg

Not all social shares are equal

See how in @iih and @komfo’s slides on iih.dk/komfo5 #webbdagarna

#webbdagarna @lisbethchawes @nielstybjerg

Social people like to talk – let’s track it!

#webbdagarna @lisbethchawes @nielstybjerg

Make campaign tracking easy – iih.dk/jack

Can you forecast the effect of a shitstorm?

Get alerts when the shit starts hitting the fan

Or when people storm your site

Research who you’re up against

And the strength of their followers

And sometimes it’s just a shitstorm in a teacup

You need control now…

Frank-with-a-gun-the-departed-502340_1394_894.jpg

QUESTIONS? …SHOOT!

#webbdagarna @lisbethchawes @nielstybjerg