presentation victoria secret
TRANSCRIPT
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The largest lingerie retail store in the United States
today
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BEFORE VICTORIA’S SECRET
• Simple, classic, and boring lingerie• Lingerie is not being focused on
FIRST RETAIL STORE IN NORTHERN CALIFORNIA IN 1977
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TARGET: FEMALES
• Skinny, fit, flawless and seductive models
• “The sexier your lingerie is, the more your
man will like you.”
• Misguide females
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SEXIER THAN SKIN
“A valentines campaign from Victoria's Secret reminds men that there are
things sexier than skin.”
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TARGET: MEN
• Uses QR codes to cover models’ body parts
– Curiosity leads men to scan them
• “Reveal the Secret”: reveal the lingerie the models
are wearing
• Attract men to buy the lingerie to their partners
• Misguide men into thinking if your partner wears
the VS lingerie, they would be as sexy as the models
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ARE THE MODELS REALLY FLAWLESS?
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DOUTZEN KROES"Sometimes it makes me feel guilty now that I am in this profession that
makes certain girls insecure... I always say, I don't look like the picture… If you put me in bad light with no hair
and makeup, it's not good... I wake up sometimes like, this is not what I see when I look at the magazine, who is
this visitor in the bathroom?"
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NEGATIVE EFFECTS
• Makes other women feel insecure
• misguide men into thinking that women has to
be sexy and perfect like the Victoria Secret
angels
• Inappropriate for children