VulnerableVulnerable

...House Style...CONNOTES

United and strong brand identityBOLD & sQUARe

RED Font Serious and important

campaignDull contrasting

background colourIsolation and fear – shock tactics

Manipulation o f well known

social networking images

BECAUSE

Recognition of target audience and engage them

Blunt & demanding questions Directly addresses target audience

...Research into existing products...