presentation to almac
DESCRIPTION
TRANSCRIPT
About Us
Your Challenge
Upset
Concerned
Neutral
Positive
Excited
Evangelist
Brand World View
POV Marketing©
Economic Development Clients
Onebigcampus ®
Your Challenge
Upset
Concerned
Neutral
Positive
Excited
Evangelist
The Almac Story
The Answer
• Sophistication
• Precision
• Control
• Accountability
Key Messages
Symphony…
Symphony…Clinical services and technology is a business of precision, timing and orchestration. Each member must play a specific part not just accurately, but in the exact same tone, tempo, and melody to achieve a single harmonious goal. While a conductor provides direction and prompts, each member is ultimately accountable for hitting exactly the right notes at exactly the right time.
Just one member coming in late, or off key, can throw off the entire performance.
Most of the great orchestras of the world have moved from their original halls to new gleaming performance spaces with state of the art technology and acoustics. Off stage is just as exciting. Community spaces, comfort seating and interactive space provides the highest symphonic experience.
In their new space, nearly all the musicians believe they are performing at a higher level. The notes haven’t changed, the instruments are the same, but the environment has given them new confidence and new energy that has done the possible – improved on perfection.
The result is modern day masterpiece -- a truly moving experience.
Symphony…
Direct Mail
DC/DVD with video message from CEO of Almac with a 12-song CD of symphonies to inspire research.
Client Engagement.
Tickets to the Philadelphia Orchestra with pre-show reception.
Client Engagement.
Tickets to the 2010 Philadelphia Orchestra’s Academy Ball featuring Sting.
Sounds of Clinical Research
Audio Sculpture Symphony
Social Media.
Microsite that features virtual tour of facility, live web cam to watch development. Twitter handle for updates.
All sections of building / rooms named for musical instruments.
Client Experience
Classical music in all public spaces and entryways.
Client Experience.
Groundbreaking.
Commission original piece of music – Symphony for CROs – and have it performed at Ground Breaking Ceremony.
Topping Off.
Have musicians play from the roof as the building is being topped off – communicates agility and focus.
Opening.
Host big party for building opening with clients and consultants – includes performance by Orchestra, sound booths where people can record music, other interactive experiences.
Alternative Story Lines
The Answer
Children’s Book Concept
I Am – First Person Stories
I Am – First Person Stories
Chief Accuracy Officer
Innovative Title
Public Relations
Media Relations
Government Relations
Community Relations
Hold interactive town hall meetings.
Technology Town Hall Meeting
Job Fair.
Hold job fair in conjunction with local media and other organizations in supporting industries.
Trade Media.
Braithwaite will use the selected theme to reach out to the following trade publications with our point-of-view approach:
Applied Clinical Trials Good Clinical Practice Journal R&D Directions PharmaVoice International Clinical Trials DIA Journal Pharm Exec Fierce Pharma/Biotech Centerwatch Clinpage
Local Philadelphia Print.
Our targets will include:
Philadelphia Inquirer
Philadelphia Daily News
Philadelphia Business Journal
Philadelphia Magazine
Montgomery County Intelligencer
The Times Herald
Montgomery Newspapers
The Reporter
Local Philadelphia TV/Radio.
The groundbreaking, topping off, opening and other visual events are prime opportunities for media coverage. Targeted TV and radio outlets will include:
ABC 6
NBC 10
CBS 3
FOX 29
KYW 1060
WHYY – TV and Radio
Local Leaders.
Braithwaite has some of the best relationships with legislators, economic developers, and community leaders in the area. We will engage and deliver support from: Governor Ed Rendell Senator Bob Casey Senator Arlen Specter Representative Allyson Schwartz State Rep. Robert Goodshall State Sen. Rob Wonderling Mayor Andrew Szekely Borough Manager Lee F. Mangan Select Greater Philadelphia Pennsylvania BIO