presentation on walt disney
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Hey we are Rumana Rafique and Anika Afzal from Bangladesh. We have uploaded a presentation on Walt Disney and his company Disney. We hope that you all may like it and it may help you to find information about the manager and his company.TRANSCRIPT
Submitted By- Name: Rumana Rafique ID: 12121022 Name: Anika Afzal ID: 13104071 Section: 03 MGT 211
Short Biography:Born December 5, 1901
Hermosa, Chicago, Illinois, U.S.
Died December 15, 1966 (aged 65)Burbank, California, U.S.
Cause of death
Lung cancer
Nationality American
Education McKinley High School, Chicago Academy of Fine Arts
Occupation Co-founder of The Walt Disney Company
Years active 1920–1966
Awards 7 Emmy Awards22 Academy AwardsCecil B. De Mille Award
Signature
Walter Elias "Walt" Disney was an American business magnate, animator, producer, director, screenwriter, philanthropist, and voice actor.
Disney was very afraid of mouse but he became famous by creating the character of Mickey Mouse!
Disney himself was the original voice for Mickey.
Leadership Style:innovative and creativerisk takerstrived for excellenceAutocrat leader
Trade marks:Happy endings on all pictures produced
by himself Main characters using big white gloves
(Example: Mickey Mouse, Goofy, Peter Pete, Jiminy Cricket, etc.)
Animated Films(The Lion King, How to Train Your Dragon, Toy stories, frozen etc)
Distinctive, deep voiceHis moustache
Quotes:If you can dream it , you can do it.It's kind of fun to do the impossible.I hope we'll never lose sight of one
thing--that it was all started by a mouse.I happen to be an inquisitive guy and
when I see things I don't like, I start thinking why do they have to be like this and how can I improve them.
So…we can see that-Walt Disney knew what he was doing and
what he want.He was very confident about his workHe had a clear vision and goal of his
workHe knew how to get work done by other
people
……………And these qualities made him a world famous leader……….
The Walt Disney Company:
Name Walt Disney commonly known as Disney
Founded October16,1923
founder Walt Disney and Roy O
Headquarter Burbank, California
CEO Robert Iger
Employees 166,000
Annual Revenue
45 billion US dollar
Icon Mickey Mouse
Mission statement: The mission of the Walt Disney company is
to be one of the worlds leading producers and providers differentiate our content , services and consumer products , we seek to develop the most create , innovative and profitable entertainment experiences and related products in the world. Walt and Roy believed that he had to stay one step ahead of the competitor in order to be the most innovative and creative animation company of all time.
Brands under Disney:
Disney’s target market:Disney mainly target a younger more
child based market, but aims to be enjoyed by all ages.
In some recent shows and films as well as the easy to follow child storyline, they have an echoing adult humor coming through.
Business sectors:Parks & Resorts Media networksStudio’s entertainmentConsumer products Interactive media
Business strategies:Disney Company maintains strategies in
order to achieve goals.
The strategy of Walt Disney studio is to serve the current innovation of the environment industry.
They have other strategies for their different business segments.
Competitive advantage:A collection of vibrant and creative
brains
Combination of assets and management
Quality
value
Competitors
S.W.O.T Analysis:Strength: It is one of the most popular brand
names in the world.Walt Disney Studio is a well established
division of the company.High overall revenues and profits.It was ranked 8th in the top 100 global
brands.The company has created high brand
awareness among people.
Weakness:The operating cost of this company is
high.The top level management is frequently
changing.The working condition is poor in the
factories that produce their merchandise.The investment of the company is large
and has high risk.The company has a limited range of
target audience mainly children and parents.
Opportunity:The company has added more attractions
for theme parks.Attraction of children and adults to
televisionGlobal localizationIt has a well creative management.Market has developed in unexploited
countries
Threat:The company has security threats
because of terrorism.It keeps their employee under retention.It faces high competition in media
industry.Government policies are threats for
Disney.According to innovation, the company
has a high demanding market.
External environment:Political - The company gets tax benefits for the animation industry. - Training practices are increasing.
Economical - The salary for an animated professional in India is 600 US
dollar and in other developing countries the salaries are near 1200 US dollar.
-The company has a cost advantage in terms of salaries and overall cost production.
Social -The characters play significant role in television. -Love, emotions, loyalty come from different programs.
Technological -The concept formulation in India is still weak.
Internal Environment:Disney diversifies its operations to
reduce sales in product lines into home video, film, merchandise, radio broadcasting, net-work televisions and theme parks.
The company gives priorities to family entertainment and focused market diversification to cover a wide array of products and services.
Future plan:In future, they want to develop their
business to reduce the risk and overcome industrial challenges
……………The company started with Mickey Mouse, today it provides entertainment through different quality movies, theme parks and resorts, beautiful toys etc. Disney wants to follow its philosophy to make people happy……..