presentation on startup initial pitch

Friday, April 7, 2023 1

WIP Business Model Canvas

• Government• EPA• End Users• Energy

Retailers• Non Energy

Retailers• Application

Providers• Device

Providers

Technical Infrastructural developmentInformation ManagementBillingMarketingMaintenanceConsultancy

• Communication and Energy Management

• Information aggregator / provider

• Smart Grid devices supplier

• Smart Grid Network and Operations Consulting

• Smart Grid Security and Reliability

Application and Device providersGovernment/ EPA /End usersTesting Centres/ IT Service Providers /Specialist/Smart Grid Engineers & Consultants

. End Users

. Non Energy Retailers

. Energy Retailers

. Government

Highly Personalized

Automated

Membership

24hr. Online Support

Online PlatformWorkshopsInfomercialsPublished designated Stores / Distributer


• Infrastructural cost: Hardwares & Softwares,

• Operational & Administrative cost: Service, testing , salaries, marketing/advertising, inventory, maintenance, rent

• Sales from Smart products and services to both Energy and Non Energy Retailers

• Government Subsidies


# Inter-viewee

Company Status Area of business

3 Chilquinta Energía S.A. 1- Technical Manager1- System Analyst1- Technical Consultant

Distribution

1 Endesa group Technical Officer Generation

1 Chilectra S.A Project Officer Distribution

1 efizity Entrepreneur (Owner)Also an End User

Energy Business

0 Government

Total= 6

Interview Results

Challenge faced: Language Barrier (since my Spanish is poor).


5

5 1

6

Interview Results

Awareness of Smart GridPotential / ScopeAwareness of Existing Business of this natureRealistic

They all asked:What will be the incentive for the Utility Company to be supportive this business model being they are large players?


• This Multisided business will provide benefits to the interacting groups – while profiting from the transactions – by increasing and capturing indirect network externalities (INEs).

• One way value, information and money could be exchanged on this platform via an energy marketing portal, on which customers can shop for the best deals on power or for power that meets specific personal requirements . This platform will creates value by providing the end user with access to various applications (for energy shopping, energy management, etc.) in return for passive usage and preference data, which the customer has approved for use for these purposes.

• The retailer will have access, through this platform, to a suite of applications to gain access to and evaluate the customer data. This information is valuable to the energy retailers, and they are willing to pay us for access to it.

MVP


As an information aggregator we will be able to build a relationship with end users by selling them (possibly at a subsidized price) energy usage display/management devices that are preloaded with useful applications, all of which are purchased from third-party developers. Thus we will serve as the link between device manufacturers and end users and between application developers and end users.

With appropriate permissions from consumers, we can also collectinformation about the end users’ energy usage patterns, build profiles and market those profiles to energy and non- energy (e.g., appliance) retailers. As with the energy marketing portal, the retailers are willing to pay for this information because of the benefits they accrue from it. The end users’ profiles also include information on demand response they are willing to provide; this can be exchanged with the energy retailers for payment as the need for such response arises. Thus, cash can flow in both directions between retailers and end users, with the transactions in both directions facilitated by our platform

MVP