SURVEY REPORT ON PERCIMMON

GROUP MEMBERS

• ASSAM-BIN-TAHIR• SYED MUHAMMAD AHMAD• IJAZ UL HAQ

What is Persimmon?

• Persimmons are the edible fruit of sweet taste, yellowish-orange in colour and considerably watery.

• They similarly vary in size from 1.5 to 9 cm (0.5 to 4 in) in diameter, and in shape the varieties may be spherical, acorn-, or pumpkin-shaped• It contains about 80 % water.

HARVESTING METHOD

• Persimmons harvested by a Sharpe clipper or a knife• Cutting is done by leaving a short stem about 4 cm

GRADIND

• Graded and sorting done on the basis of SizeShapeColour• Grading and sorting done manually.

PACKING

• Packed into cardboard boxes ( petti ).• Generally 54 fruit per petti.• Covered in a paper.

PROCESS DIAGRAM

Arti Whole-Saler Commission

AgentRetailerConsum

er

Arti Interviewed

Name: Muhammad ArshadShop No: 80Contact No: 0334-8146213Contact Address: Sidhaar Mandi, Fsd.Views about the fruit: Produced in Sawat(Good Quality), Peshawar(Poor Quality), Gilgit.-No imports, only exports.-Seasons are August-December.

Whole-Saler Interviewed

Name: Ali AkbarShop No: 36Contact No: 0341-7865487Contact Address: Sidhaar Mandi, Fsd.Views about the fruit: -Weight=6-8kg per package(Petti).-Dia must be 20cm.-Arrival of 3-4 trucks per day.

• Boxes contains 3 pieces in a row consider of best quality. in local language called ( 3 Dana ).• More than 3 pieces are less attractive.

LABELING

BEFORE LABELING AFTER LABELINGDURING LABELING

Contd…

-Suplhur is applied for artificial Ripening.-54 fruits per packet.-Tags are sticked to attract consumer.

Commission Agent Interviewed

Name: Tariq Kamboh Shop No: 76Contact No: 0307-7777576Contact Address: Sidhaar Mandi, Fsd.Views about the fruit: -Takes 2.5% of the total amount.-Supplies to the Shop-Keeper.

Retailer Interviewed

Name: Rashid ShafeeqShop No: 103Contact No: 0300-6676972Contact Address: Bilal Shop, Sidhaar Mandi, Fsd.Views about the fruit: -Sells 60-80 Rs per Kg.-Needs to keep the fruit fresh.

TRANSPORTATION

• Done by Trucks, Mazda’s, Carts and loader auto-rickshaws.• Trucks carry approx. 1500

cartons.• The pictures shows some

workers unloading a truck.

Contd…

• Mazdas are used to transport the fruit.

• It carries 600 cartons.

• Mostly used to transport within the city.

Contd…

• Loaders/Carts are then used for transportation.

• They carry approx. 50 cartons.

PROBLEMS

• Routes are blocked due to snowfall.• Packing damages due to rain.• Commission agent has to pay whole amount of payment in

advance.• Quality loss due to poor management.• Lack of price control systems.• Lack of surveys.• Problems in payment collection.• Lack of Chain Management.

THANK YOU