Good Morning

By AJAY KUMAR TRIPATHI

M.B.A, 2nd yearM.I.E.T

PROJECT REPORT

PRESENTATION

A project on “GETTING FEEDBACK FROM THE EXISTING CUSTOMER OF PUREIT”

Date of Establishment 1933 Revenue 4275.18 ( USD in Millions ) Market Cap 591452.8929621 ( Rs. in Millions )

Hindustan Lever House,165/166 Back bay Reclamation, Mumbai-400020, Maharashtra www.hUl.com

Management Details Chairperson - Harish Manwani MD - Nitin Paranjpe Directors - A Narayan, Ashok K Gupta, C K Prahalad, D S Parekh, D Sundaram, Dhaval

Buch, Douglas Baillie, Gopal Vittal, Harish Manwani, Nitin Paranjpe, Pradeep Banerjee, R A Mashelkar, S Ramadorai

Business Operation Household & Personal Products Background Hindustan Unilever (HUL) is the largest fast moving consumer

goods (FMCG) company, a leader in home & personal care products and

foods & beverages. HUL's brands are spared across 20 distinct consumer

categories, touching lives of every 2 out of 3 Indian. It has employee strength over

150000 &1200 managers. It has created widespread network through its 2000

suppliers & associates. Financials Total Income - Rs. 208102.045 Million ( year ending Mar 2009)

Net Profit - Rs. 25007.057 Million ( year ending Mar 2009) Company Secretary Ashok K Gupta

COMPANY PROFILE

S.W.O.T ANALYSIS

STRENGTHSHUL is a well know company in FMCG sector and Pureit is its water purifier.HUL has strong distribution network in both rural area and urban area.

OPPORTUNITIESCompany can enter in the area of electric water purifier.It can enter in high price product class with new features and technology.

WEAKNESSPureit does not remove hardness of water.

THREATThere is a regular increase in competitor`s.

Launched in Chennai : end 2003

Started national launched in beginning 2007

On date national launched completed

Present in all states Total field force of

8000+ across the country.

Already protected 15 millions lives

HISTORY OF WATER DIVISION

PROTECT one billion lives

SAVE one million children

The Dream

4 stages of purification

Micro Fiber Mesh- Remove particulate >10micron.

CCT- Removes <10micron impurities, cyst and pesticides.

Germ kill Processor- Kill viruses and bacteria.

Polisher- Removes excess chlorine , odour and gives transparent great tasting water.

PRODUCT DETAILS

Eureka Forbes (Aqua Sure) Tata (Swatch) Usha Brita (water guard SF 620T) Usha Brita (Water Guard) Usha Brita (Max SF) Eureka Forbes (Aqua Guard Classic)

COMPETITORS

The idea behind carrying out this research in Meerut city was:

To analyze the reason of existing customer to prefer HUL Pureit.

Research objective

Type Of Research

Descriptive Research: The major purpose of descriptive research is description of the state of affairs as it exists at present.

Sampling• Sample area- Shastri Nagar, Jagriti Vihar,Vashundra

colony, Vidya Nagar (Meerut).• Sample size- 100 Respondents.• Sampling- Simple Convenience Sampling.

Collection Of Data• Primary source• Secondary source

Instrument used• Questionnaire• Schedules • Websites (WWW.Pureit water . Com)• HUL Pure it Pamphlets• IKYA Magazines

RESEARCH METHODOLOGY

DATA ANALYSIS AND

INTERPRETATION

5 people using compact

58 Classic 37Autofill.

Which model of pureit you use ?

Compact5%

Classic58%

Autofill37%

Sales

CompactClassicAutofill

16 people prefer Pureit because it does not consume electricity.

31 prefer for lower price.

12 Technology. 41 prefer for

Health & Safety

Why had you given preference for purchasing pureit?

Not con-sum

e elec-tric-ity

16%

lower

price31%

Tech-nology12%

Health & Safety

41%

Preference

Not consume electricitylower priceTechnologyHealth & Safety

30- bought from private retail outlet.

12- from company’s zone office which locate near from his house.

58-by home delivery.

From where had you purchased your Pureit ?

Private retail outlet30%

Company zone office12%

Home de-

livery58%

Sales

Privat retail OutletCompany main officeHome delivery

Have you used any water purifier before pureit ?

Yes 37 No 63

Yes No0

10

20

30

40

50

60

70

37%

63%

Respondent

How will you rate pureit compare to used product ?

Much Better 24 Better 12Same 1Worst 0

Muc

h Be

tter

Bette

r

Sam

e

Wor

st0

5

10

15

20

25

3064.86%

32.43%

2.70% 0

Rating

Rating

76- low cost on it.

21- average cost .

3- high cost on maintenance & running cost.

What is your opinion regarding running cost & maintenance

cost for pureit?

Low cost76%

Average cost21%

High cost3%

Maintenance cost

Low costAverage costHigh cost

22-customer use Toll free number for complain.

46-Customer use zone office Toll number.

Only 10 customer like on-line facility for complain.

What type of service facility for complain do you use ?

28%

59%

13%

Service facility for complain

Toll freeZone office TollOnline

32- customer received addressal service a in one day .

39- customer received addressal in two day.

5- customer received addressal three days also.

Only2customer found a delay of four days.

How much delay in complaint addressal & service addressal

is found by you ?

One

day41%

Two

days

50%

Three days6%

More than three days3%

Service receive

One dayTwo daysThree daysMore than three days

By Using which mode you find fast service

Zone

offi

ce

Toll

free

No.

Onlin

e

0

10

20

30

40

50

60 70%

24%

5%

Tools for fast service

Tools for fast service

53-Company zone Office which locate near his house 19-Toll Free No. 4-Online

Product Name

Market Price(In )

Capacity Home Service

Auto-fill

Usha Brita water guard Max S F

2999 23 Liter Not Not

Eureka Forbes-AquaSure

1800 13 Liter Yes Not

Usha Brita water guard

1845 17 Liter Not Not

Usha Brita SF 620 T

2299 20 Liter Not Not

Pure it Classic

2000 18 Liter Very Good Not

Pure it Compact

1000 9 Liter Very Good Not

Pure it Autofill

3200 22 Liter Very Good Yes

Cost Comparison across purification method

Method of Purification Paisa/ liter

Cost of Pureit water 23

Cost of Pureit water ( with purifier cost apportioned

34

Cost of boiling water 47

Cost of leading UV in-line purifier( with purifier cost apportioned)

64

Cost of 20 liters of leading bottled water brand

350

Cost of 1 liter of leading bottled water brand

1200

Findings People bought Pureit because

it do not consume electricity. People likes due to it low price &

low cost of its running & maintenance.

Customer prefer it due to its good after sale service.

Customer prefer it due to its Home delivery facility.

There should be Service centers in the market because those people who do not live at home in day prefer to service center.

Company should open its Company’s showroom.

Company should extend warranty period from 6 months to one year.

Company should provide free one filter with system or provide the filter at least price possible.

RECOMMENDATIONS

Non-cooperating customers.Short period of time.Sample size is too small.Study confined to Shastri Nagar, Jagriti Vihar,

Vidya nagar, Vashundra colony (Meerut)only.

LIMITATIONS

Data has been collected from various sources:www.pureitwater.comwww.hul.comhttp://compareindia.in.com/products/water-

purifiers/HUL PURE IT PamphletsIKYA Magazines

Bibliography

ANNEXURE I Ajay Kumar Tripathi Student Of MIET Conducting A Research on the topic “ Getting

Consumer feedback from the Existing customer of Pureit. Q1. Which model of pureit you use ? Compact ( ) Classic ( ) Autofill ( ) Q2 Why had you given preference for purchasing pureit? not consume electricity ( ) Lower Price ( ) Technology ( ) Health & safety ( ) Q3 From where had you purchased you pureit? Private retail outlet( ) Zone office ( ) By home delivery( ) Have you used any water purifier before Pureit?

Yes ( ) No ( ) How will you rate pureit compare to used product?

Much better ( ) Better ( ) Same ( ) worst ( ) Q4 What is your Opinion regarding running cost & maintenance cost for pureit ?

Low cost ( ) Average ( ) high ( ) How frequently do you need to change the filter in your purifier?

6 months ( ) Once in a year ( ) More than a year ( ) Please specify your Pureit name …………………..

What type of service facility for complain do you use ?Online ( ) Toll free ( )

How much delay in complaint addressal & service addressal is found by you ?One day ( ) Two days ( ) Three days ( ) four days ( )

By using which mode you find fast service ?Company zone office ( ) Toll free no. ( ) Online ( ) Direct DTH person ( )

PERSONAL DETAILS NAME: CONTACT NO:

Thanks for your cooperation.

QUESTIONNAIRE

ANY QUESTIO

N ?

Thank You T

T