Slide 1

HELLO EVERYONE

MANAGEMENT 210GRAMEENPHONE

Company OverviewGrameenPhone A GSM based cellular operator in Bangladesh.It starts operation on March 26, 1997.As of may 2008 the customer of GrameenPhone is 19.58 million.The founder of GrameenPhone is Mr. Iqbal Z. Qaudir.GrameenPhone is a joint-venture enterprise between Telenor(62%) & Grameen Telecom Corporation(38%).

MarketingGP Products:XploreSMILE M2MSMILE PSTNDjuiceGP Public PhoneVillage PhoneBusiness Solutions Postpaid

MarketingServices:Grameenphone CentersValue Added ServicesGrameenPhone Community Information CenterThe other services provided by GP are Internet serviceHealth lineInternational RoamingVillage phone

Target MarketGP segmented their market according to the Age (Djuice)Profession (Business solution postpaid, Xplore)Life style of their user. (Djuice, Smile)Need of their users. (Village phone, GP public phone)Amount of GP subscriber over the year

Market Share GP Achieved

Management overview

External environment of GP

Macro Environment of GPLaw & politicsEconomySocial value & issueTechnologyDemography

Human resource managementGP has almost 5,000 employees.70,000 people are directly dependent on GP.Career choice in GrameenPhone Ltd:Regular EmploymentTemporary EmploymentPart-time EmploymentInternshipIndustrial Attachment

Human Resource ManagementGP recruit employees from different internal sources like promotion & external sources like newspaper, TV, Radio.GP has an extensive employee benefit scheme such as - Provident fund - Insurance (Life & Family Health) - Transportation facility - Day care centre - Education support (Employee & Children)

Financial situation of GPKey Financial Ratios:20062005 Net profit to turnover 21% 23% Return on investment 36% 38% Asset turnover ratio 103% 88% Earning per share(EPS) BDT168.0 BDT122.0 Dividend per share(DPS) BDT25.8 BDT21.5 Dividend pay out ratio 15% 18%

The current Revenue of GrameenPhone is 700 million USD, Net Income is 6403.8 million USD and Market share is ~46%.

Public Relations And MediaCorporate Social Responsibility (CSR) - 100,000 people are dependent on GP as dealer, distributors, vendors, suppliers etc. - It's CSR Strategy 2006-2007 focuses on Education, Health and Empowerment/Poverty Alleviation. - GrameenPhone opened 401 Community Information Centers (CIC) across 341 Upazillas. - UNAIDS. - Health care project. - Contribution in Ahsania Mission Cancer Hospital. - Emergency relief effortSWOT analysis

BCG matrix

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