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SERVICE MARKETING MIX: DOMINOS

INTRODUCING DOMINOSDominos in India. The first Domino's Pizza store in India opened in January 1996, at New Delhi. Domino's has been very well accepted by the Indian market. Domino's Pizza was born in the US in 1960.

An expanded marketing mix for services

PeoplePlace & Time

Product (service)

ProcessPrice Price

Place

Customers Customers Customers

Promotion Physical evidence

4Ps OF MARKETING MIX PRODUCT PRICE PROMOTION PLACE

3Ps OF SERVICING MIX PEOPLE PROCESS PHYSICAL EVIDENCE

PEOPLE Recruiting young, enthusiastic and dedicated employees. Appropriately trained for delivering the service. Personality development and grooming sessions. Provide them with various facilities such as medical help, consultation, traveling facilities, perks and bonuses Team members are recognized and rewarded based on ability and merit for their contributions

PROCESSSelf service system. Hungry hotline facility. Keep in mind the health and hygiene.

Dominos Pizza India also boasts about its commitment to serve its customers on time by implementing the 30 MINUTES OR FREE service commitment. Domino's constantly strives to develop products that suit the tastes of its customers, Domino's believes strongly in the strategy of 'Think local and act regional'.

PHYSICAL EVIDENCE Logo Sample parking space. Good infrastructure. Use of modern technology equipments. Clean and friendly services.

The Services Marketing TriangleCompany (Management)Internal Marketingenabling the promise

External Marketingsetting the promise

Employees

Interactive Marketingdelivering the promise

Customers

INTERNAL MARKETING Young and enthusiastic team. Dominos vision. Bonus scheme incorporating profit. Whats up Dominos session.

EXTERNAL MARKETING Home delivery specialist. Dominos bring out the 'WOW' effect. Dominos serve its customers on time. Every order is hand-made.

INTERACTIVE MARKETINGDominos promises their customers safe n friendly service with free home delivery. Dominos heat wave. Dominos Pizza strives to be the best pizza delivery company in the world. The concept of 4Ps are followed by Dominos. Delivers more than just hot pizzas.