presentation on asian paints
TRANSCRIPT
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K.E.S SHROFF COLLEGE OF ARTS
AND COMMERCE
Name : Chirag Rana
Roll NO : 27
Subject : Marketing Management Topic: Presentation on Asian Paints
Presented To: Miss Amisha.
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COMPANY PROFILE
Asian Paints is India's largest paint company and ranks among
the top ten decorative coatings companies in the world today.
It was formed as a partnership firm by four friends in 1942.
Asian Paints operates in five regions across the world viz.South Asia, South East Asia, South Pacific, Middle East and
Caribbean region.
A talent pool of over 4700 employees employed across
twenty-three countries brings in a unique blend of mindsetsand skills.
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PRODUCT MIX
Asian Paints produces a wide range of paints for decorative and industrial
use.
APIL's product range includes Wall paints, Metal paints, Wood Finishes,
Primers and others.
Famous product are Apex Weatherproof Exterior Emulsionis a water-based 100% acrylic,
exterior wall finish.
Premium Emulsionprovides a rich and matt finish to interior walls due to
its super-acrylic quality.
Apcolite Premium Satin Enamelis a solvent-based finish.
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MARKETS
The countries that Asian Paints has presence are as follows:
South Asia
Bangladesh, Nepal, India and Sri Lanka.
South East Asia
China, Malaysia, Myanmar, Singapore and Thailand.
Africa Egypt
Caribbean Islands
Barbados, Jamaica, Trinidad and Tobago.
Middle East
Bahrain, Dubai and Oman. South Pacific
Australia, Fiji, Solomon Islands, Tonga, Vanuatu and Samoa Islands.
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SALES REVENUE IN THE YEAR
2005
H1-FY 2005
Middle
East34.9%
South
Asia
11.1%
South
Pacific13.4%
S.E. Asia
15.6%
Caribbea
n
25.0%
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RAW MATERIAL AND SOURCES
OF AVAIBILITY Paint involves the mixing of various raw materials in various
proportions. The raw materials are of a wide variety.
Raw materials are divided into three major groups, namely,pigments(titanium dioxide, zinc oxide etc.),solvents(mineral
turpentine) and resinsand additives. Pigmentsare finely ground solids of different shades to give
colour, durability, consistency and other properties to paint.
Solventsare volatile organic compounds (VOC) used todissolve, suspend or change the physical properties of othermaterials.
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Bindersare generally oils, resins and plasticisers that
give paints its protective property.
Additivesare added in small proportion to the paint toimprove its performance characteristics in various
ways.
Around 600 raw materials are required by the
industry and all raw materials are not directly relatedto crude oil. The basket of raw materials is quite
exhaustive. Raw materials, which constitutes around
60 per cent of total cost for the paints industry is an
important factor for maintaining operating margins.
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MARKETING AND SALES
Product:Asian Paints Colour World is the brand name for theone-stop colour shop of Asian Paints, which are unique paintshops where shades are generated with the help of a computerwith software.
Advertising Objective:The advertising should create enough
interest in potential consumers to ensure that they come to theAsian Paints Colour World outlet or at least call the AsianPaints helpline.
CUSTOMERS: According to the company customer is mostimportant thing. The customer is not dependent on company
but the company is dependent on the customer. The companydoes not favor the customer by serving him but the customer isdoing them a favor by giving them an opportunity to do so.
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MARKET STANDING
Asian paints is the market leader
in Indias paint industry with a
commanding market share of
about 39% in the organized
segment.
Asian Paints has been the market
leader in the Indian paint industry
for over three decades. Today the
company has a very high market
share. The nearest competitor is
half of there size.
The company's market share has
increased over 3 per cent in the
past seven years.
46.9%
17.3%
20.3%
0.4%11.1%
3.9%
Asian Paints Nerolac Berger
ICI J & N Shalimar
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Comment
1. The ware housing facilities are well maintained.
2. The company specially looks after the environmentalaspects and tries to avoid pollution and pollutants by adaptingeco friendly production methods.
3. The company keeps low inventories in off seasons, and highinventory in festival seasons.
4. The company has huge base of raw material suppliers,giving company bargaining power resulting in higher profitmargins then competitors.
5. The company has succeeded in establishing themselves inrural parts of India by large distribution network, retail outletsetc.
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Suggestions
As seen above the companys raw material
price is directly related to crude oil prices,
keeping this in mind the company should try to
keep optimum level of raw material to avoid
breakdownns in production function.