presentation nordic growth hackers 2014
DESCRIPTION
Jon Schäffer from Conferize talks at Nordic Growth Hackers about mining event communities and turning them into leads. Read more at http:www.nordicgrowthhackers.com Watch Jon Scãffer's presentation at youtube.com: https://www.youtube.com/watch?v=gUUqmYPD0c0TRANSCRIPT
The social marketing platform for professional events
Conference10%
served
Cloud90%
Un-served
100% served
DO IT TOGETHER
Organizers
Attendees
SpeakersSponsors
#nordicgrowth
build event communities globally !
make people attend more events while growing our user database
!
aim to increase our Google Rank
How we…
4,500,000 people 15,000 events
= 300 people per event
22 million activities
Converting leads to users# Leads
Users
Buyers
Attendees
Followers
Invite & save 50 %
Welcome to CES 2014. Want to save with friends?Give your friends 25 % discount
Martininput email…
Susie Nickinput email… input email…
Think “Dropbox & Groupon”
Event Community
“Save with friends”
Sending email invites
Email conversion rates
Attendees Open rate: 70% Click rate: 28%
Conversion: 30-50%
Speakers Open rate: 69% Click rate: 35%
Conversion: 43-68%
September: Average 130 people
invited per event
Building communities
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2012 2013 2014
Total registrations Conferize community
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2012 2013 2014
Total registrations Conferize community Social Activities
Social activities ###
ISSUU 9/10 Google Rank“You publish”
ISSUU 9/10 Google Rank“You publish”
Top 3 in search
Search “Publishing”
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Questions? !
Jon Schäffer Co-founder, Conferize
@JonSchaffer