presentation master abridged 0812

14
BRAND STRATEGY “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” JeBezos

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Page 1: Presentation Master Abridged 0812

BRAND STRATEGY“A brand for a company is like a reputation for a person. You earn

reputation by trying to do hard things well.”

Jeff Bezos

Page 2: Presentation Master Abridged 0812

BRAND BOOKS AND IDENTITY

Page 3: Presentation Master Abridged 0812

MARKETING“Marketing is too important to be left

to the marketing department.”

David Packard

Page 4: Presentation Master Abridged 0812

WEB, CATALOG & TV

Page 5: Presentation Master Abridged 0812

PRINT & DISPLAY

Page 6: Presentation Master Abridged 0812

DISPLAY DEVELOPMENT

Page 7: Presentation Master Abridged 0812

PR & SPECIAL EVENTS

Footprints Architect

Page 8: Presentation Master Abridged 0812

RETAIL“We said, let’s design this store

around their life experience. We said there’s a bigger idea. Let’s design it around the customer’s life, not the moment when they’re in the store.”

Ron Johnson

Page 9: Presentation Master Abridged 0812

Friend Store Build-out

FRIEND STORE CONCEPTFriend Design Model

Page 10: Presentation Master Abridged 0812

FRIEND STORE EXECUTION

Page 11: Presentation Master Abridged 0812

PRODUCT DESIGN“The urge for good design is the same as the urge to go on living.”

Harry Bertoia

Page 12: Presentation Master Abridged 0812

TREND FORECASTING AND CONCEPT DEVELOPMENT

Page 13: Presentation Master Abridged 0812

Birkis Redesign

DRAWING AND PROTOTYPING

Page 14: Presentation Master Abridged 0812

SPECIFICATION DEVELOPMENT