presentation master abridged 0812
TRANSCRIPT
BRAND STRATEGY“A brand for a company is like a reputation for a person. You earn
reputation by trying to do hard things well.”
Jeff Bezos
BRAND BOOKS AND IDENTITY
MARKETING“Marketing is too important to be left
to the marketing department.”
David Packard
WEB, CATALOG & TV
PRINT & DISPLAY
DISPLAY DEVELOPMENT
PR & SPECIAL EVENTS
Footprints Architect
RETAIL“We said, let’s design this store
around their life experience. We said there’s a bigger idea. Let’s design it around the customer’s life, not the moment when they’re in the store.”
Ron Johnson
Friend Store Build-out
FRIEND STORE CONCEPTFriend Design Model
FRIEND STORE EXECUTION
PRODUCT DESIGN“The urge for good design is the same as the urge to go on living.”
Harry Bertoia
TREND FORECASTING AND CONCEPT DEVELOPMENT
Birkis Redesign
DRAWING AND PROTOTYPING
SPECIFICATION DEVELOPMENT