presentation college- brand & style

APPROVED: 02/24/2015

Presentation College Brand Identity - Guidelines Manual, First Edition©2015 Presentation College, All rights reservedFirst edition published 02/24/2015

Advancement DepartmentPresentation College1500 North Main StreetAberdeen, SD 57401

Marks shown in this publication are the property of Presentation College and may be only reproduced with permission. This publication will be made available in accessible formats upon request.

All Presentation College logos, wordmarks, Saints images, custom wordmark(s) type faces and all other design elements are copyrighted by Presentation College. All uses of these elements must be approved through the Advancement Department.

Contents5 Brand Positioning

6 Mission Statement & Core Values

7 College Color Palette

8 Logos & Marks

13 Athletics Logos & Marks

16 College Seals

17 Helpful Hints

18 E-mail Signatures

19 Business Cards

20 Stationary

24 Social Media Policy

28 Marketing & Web Maintenance

29 Self-Created Materials

30 Media, Photography & Fundraising

33 Writing-Style Guide

41 Advancement Roles

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Presentation College Style Guide

The Presentation College Style Guide discusses not only style rules particular to PC, but also commonly confused rules. Please note that this guide should not serve as an all-inclusive reference tool. It is meant to be used in conjunction with reference books including a high-quality dictionary, the Associated Press (AP) Style Guide, and the Random House Webster’ s Pocket Grammar Usage and Punctuation (both available at Amazon.com). It is also highly recommended that you use your “spell check” tool every time you create or revise a document or publication.

The Presentation College Style Guide will be updated periodically. If you have a suggestion for an addition, change, or correction to the document, or if you still are having a difficult time finding an answer to your question, contact Tim Beckham, Director of Marketingat 605-229-8378 or [email protected].

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Brand Positioning

The message Presentation College presents to the public is an important one. A consistent brand identity is the most important visual program that the college presents to the public. This is why publications standards are important. All communications from the college, whether originating from the college or an affiliated department, are reflections of Presentation College.

The logos, typefaces, colors, and the treatment of photos and text all project attributes of the institution. Every group that the college communicates with is inundated with information competing for attention. Presentation College commits significant resources and countless hours to creating publications and materials intended to brand Presentation College as an unique institution. The goal of Presentation College is to continually improve the effectiveness of the college’s communications to all the groups and markets it communicates with. Focusing on a strategic program with a strong, unified set of visual standards ensures that all graphic and visual elements used in publications, signage, marketing, and apparel communicate the same message and image. The identity is not only read in words, but processed by the brain visually, evoking a complex set of associations much more powerful than text. This is why publications standards are important, and why the college is requiring all divisions, departments, offices, vendors and individuals to follow the brand guidelines and licensing requirements in this manual.

In this manual you will find visual and brand identity guidelines that all Presentation College projects -- print or electronic -- are required to follow. These guidelines were developed with school administration, staff and faculty suggestions, and a professional design firm with input from the college community. Through consistent use of these guidelines, Presentation College will enjoy greater awareness and recognition. These guidelines take effect for schools, departments, athletics and affiliated organizations of the college on January 1, 2015. This brand identity manual has been created to assist you. It provides an overview of the elements that make up the PresentationCollege identity system and presents guidelines for working with them. Through notes and examples, it demonstrates how these elements combine to communicate a consistent identity that represents Presentation College. The college has a Brand Manager and in-house Design Department to oversee and help with all of your college projects.

IMAGE POLICYUse of images, photos, and drawings of Presentation College, it’s campus buildings and grounds in commercial marketing and advertising activities by external parties is expressly forbidden.

GENERAL POLICYPresentation College does not lend, endorse, sponsor, or partner with external parties through the use of its name, logos, campus images, or photos of buildings and grounds in a way that could imply an endorsement or sponsorship of a company, individual or other entity, its products, charitable contributions, or other business activities unless formal written approval has been granted. The college has existing relationships with other universities, colleges, governmental organizations, charitable organizations, and manages sponsorships with businesses through its Advancement Department, and has a formal licensing program managing the use of its trademarks.

REQUIREMENT OF CONSENTA waiver to this prohibition may be considered if such endorsement is the subject of an agreement of substantial importance and value to the college, who retains all rights to make such decisions. The external entity proposing a waiver must submit a formal request to the Advancement Department. The decision to grant a waiver and the extent of the same shall be at the discretion of that office, taking into consideration, among other things, the college’s marketing and brand management goals:

To promote and protect the college through implementation of a management system that establishes the means for consistent, favorable, and professional use of the brand and the trademarks and to fulfill the legal obligation to protect the college’s image and trademarks. Presentation College prefers to negotiate requests for waivers with a minimum of four weeks’ advance notice and reserves the right to deny requests if the school deems that there is insufficient time allowed to consider such requests.

ADMINISTRATIONThe Director of Marketing shall be responsible for the implementation and interpretation and negotiating all required contracts with guidance from the Vice President for Finance. Direct questions about communication and brand standards to the Advancement Department.

Mission Statement for Presentation College Welcoming people of all faiths, Presentation College challenges learners toward academic excellence and, in the Catholic tradition, the development of the whole person.

Presentation College Core Values

Catholic TraditionDrawing upon a 2,000 year old Catholic tradition, Presentation College has a rigorous commitment to the pursuit of truth in harmony with a deep appreciation for the spiritual life. The most basic tenet of the Catholic intellectual tradition, as it relates to higher education, is the manner in which faith, knowledge and reason complement each other. Presentation College offers an education of continuing scholarship, seeking the truth. That tradition permeates the curriculum, student life and core values of the College. Inherent in both the tradition of the Church and in the mission of the Presentation Sisters is a sincere commitment to social justice which includes respect for the dignity of the individual. This commitment is expressed in service and is a special hallmark of a Presentation College education. At Presentation College, we express the Catholic intellectual tradition through the integration of faith and reason, in the life-giving presence of Presentation people worldwide, in a particular knowledge of and respect for social justice principles, and in the milieu characterized by the search for meaning and for God. We are proud of our Catholic symbols of spirituality and joyfully invite all to share in our liturgical life. We aspire to social justice principles and to practicing social justice in our dealings with each other and society. We are committed to service to each other and tothe broader community. We provide opportunities for spiritual development and for service.

Learning CommunityThe charism of the Presentation Sisters of the Blessed Virgin Mary extends itself through Presentation College. Inspired by the love and zeal of Nano Nagle, the College welcomes all people in the spirit of hospitality to include warmth, acceptance and gratitude. Presentation College is committed to intentionally serving and learning with all who seek relationship within the context of the College. Presentation College promotes acceptance, unity, dignity and appreciation for diversity. At Presentation College, we live and work together in our community of campuses as learners and teachers. We share common feelings, values and beliefs as we are actively engaged in learning together from each other. Our members are students, faculty, staff, trustees, alumni, donors and friends who build trusting and caring relationships to support learning and teaching. We value our diversity as well as shared events and rituals that symbolize our common purpose and unity.

Whole Person EducationPresentation College believes that an effective, comprehensive education will encompass the spiritual, intellectual, socio-cultural, emotional, environmental, physical and career dimensions of the whole person. At Presentation College, we recognize that students are whole persons. Education of the whole person includes fostering maturity, enhancing creativity, valuing integrity and providing exposure to new ideas, cultures, and situations. We believe that the growth of the mind is inextricably linked to physical health and to the growth of the spirit. In our commitment to whole person education, we call forth from our community an intrinsic reverence for life and a passionate love of learning. Our students are well prepared, upon graduation, to enter their chosen professions, fully utilize their talents and assume roles as servant leaders.

Education of DistinctionPresentation College is the only college, worldwide, which is sponsored by a congregation of Presentation Sisters of the Blessed Virgin Mary. A vital aspect of the legacy of the Presentation Sisters is excellence in teaching and in healing. Honoring that legacy, as well as the sponsorship of the Presentation Sisters, is the basis for an education of distinction at Presentation College. Presentation Sisters value hospitality and practice social justice and those values are a distinctive part of the Presentation College learning community. As Presentation people, we joyfully teach, learn and serve. At Presentation College, we believe that our learning community must be permeated by our mission and values, and enriched by the legacy of the Presentation Sisters in order to offer an Education of Distinction. At Presentation College, we believe that each academic department and program must identify its own path to distinction. Inherent in that path is an education that is academically challenging to each student. At Presentation College, we believe that the process of self-reflection and of continuous improvement is essential. The significant accreditations held by Presentation College provide external validation of our excellence.

ResourcefulnessPresentation College has been a leader in health care education, in establishing outreach campuses, in utilizing technology and in offering on-line education. Based on that history of innovation and of responding to needs, Presentation College continues to embrace creativity, originality, imagination and vision to promote resourcefulness. At Presentation College, we believe in persistence in the face of obstacles, rewarding fresh thinking, taking risks, providing time for quiet reflection, finding patterns in our information, shared communication, and inquisitive problem solving. The constant need to garner rare resources and the distance between campuses drive us to nurture our creativity and foster the conditions that promote creative action.

We are PC

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College Color Palette

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The Presentation College Logo is the cornerstone of the College’s brand identity system. As the primary identifier of the college, the logo elements have been developed to consistently represent the college in all of its brand uses. Over time, consistent and repeated use of the authorized logos will establish equity and strengthen the greater visual identity of the institution. To ensure consistency, however, it is critical for every user of any of the brand elements, regardless of personal preference, use them in accordance with the guidelines that follow.The college logo consists of two elements: the Presentation College wordmark, and the lantern logo. Each of the individual elements maintains a special relationship to the others and must not be altered. Do not create new artwork for the Presentation College logo. Creating variations or making changes to any of the logos is prohibited.

Logo Components1. The college wordmark. Composed of the words “Presentation College,” the text is composed of custom developed letter forms. Because special attention has been given to construction and kerning the characters, one should never reset the text of the college wordmark. Never replace the custom wordmark with a different typeface/font.

The institutional logo should not be altered or modified and should be used in its entirety. Presentation without College should only be used with permission from the Presentation College Brand Manager (Director of Marketing). Other artwork or graphic elements should not be added to the logo, nor should the text or font be changed, although the logo can be used with other text to signify a department or campus logo as approved by the Marketing Department. The logo should not be stretched or skewed from its original format. Any exceptions should be approved through the Brand Manager. Intentional or unintentional violations of these guidelines with regard to the proper use of trademarks and symbols do not constitute a precedent. In other words, it should not be inferred that one violation justifies another.

Primary Colors

GREEN PANTONE: 357C

GOLD PANTONE: 7409C

Secondary Colors

LIGHT GREEN Use the green

pantone and adjust the transparency

to the desired shade of green.

LIGHT YELLOW Use the gold

pantone and adjust the transparency

to the desired shade of yellow.

BLACK

GRAY Use black and

adjust the transparency to

the desired shade of gray.

* If you would like to use another color, for example (hunting) blaze orange, please get this approved by the Advancement Office to ensure logos and workmarks are correct.

WHITE

Tahoma Bold Century Gothic ItalicTahoma Regular

Left-Side Lantern and wordmark Logo (and tagline) Below are the approved Left-Side Lantern Logo’s and the approved color pallet. When using the tagline, Lighting your path to success, always use the approved typeface and the same color text as Presentation College. Furthermore the only approved color for the lantern is the college’s official gold pantone 7409C. There are a few exceptions to the rules below: If you would like to have a logo on another color background, like hunting blaze orange, please get this approved by the Advancement Office. For design purposes it may also be acceptable to add a stroke, shadow or glow to these logos but all designs should be approved by the Advancement Office.

Logo with White BackgroundWhen using the logo on a white background you have the option to use black lettering or the official green pantone school color.

Logo with Green BackgroundWhen using the logo on a green background all text must be white.

Logo with Light Green BackgroundWhen using the logo on a light green background all text must be black. Furthermore, it is acceptable to put an outer glow around the lantern for visual enhancement.

Logo with Black BackgroundWhen using the logo on a black background all text must be white.

Logo with Gray BackgroundWhen using the logo on a gray background all text must be black.

Logo with Gold BackgroundWhen using the logo on a gold background all text must be black. Furthermore, it is acceptable to put an outer glow around the lantern for visual enhancement.

Logo with Light Yellow BackgroundWhen using the logo on a light yellow background all text must be black. Furthermore, it is acceptable to put an outer glow around the lantern for visual enhancement.

Green Pantone: 357C

Use the green pantone and adjust the transparency to

the desired shade of green.

Black

Use black and adjust the transparency to the desired shade of gray.

Gold Pantone: 7409C

Use the gold pantone and adjust the transparency to

the desired shade of yellow.

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Logos & MarksLogos & Marks

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Lantern Logo The Lantern has become the primary logo for Presentation College and along with the Saints Athletics logo it is one of two primary college identifiers. The Lantern can stand on its own or be used in conjunction will the Presentation College wordmark and/or tagline. The Lantern logo may also be used with the est. 1951 indicator (shown below). The only approved color for the Lantern is the college’s official gold pantone 7409C with two exceptions: (1) black ink on one color envelopes or when printing in one color, and (2) white ink when it makes since in the design. If you would like to use the Lantern logo in another capacity please get this approved by the marketing department.

est. 1951

The est. date should be in Tahoma bold with a lowercase est and period. This feature should not extend wider than the bottom base of the Lantern and should only be in gold, green, white or black.

est. 1951est. 1951

Why the Lantern?The lantern has long been a special image for Presentation College. The Sisters foundress, Nano Nagle, was known for carrying a lantern on the dark street of Cork, Ireland to perform her chief ministry of teaching. She spent her days teaching children how to read, write, and how to pray. But, Nano was also aware of the needs of many other people, some who were sick or homebound. Nano would go out in the evenings to visit these people, bringing whatever help they needed. Sometimes, it might only be to stop by and to pray with them. Since the streets were dark, Nano carried a lantern to help her find her way in the dark. That is why you often see pictures of Nano carrying a lantern, and the lantern has become a favorite symbol for the Presentation Sisters and the college.

Lantern Center with wordmark Logo (and tagline) The same rules apply to the Lantern Center Logo as the Left-Side Lantern Logo; however everything is centered. Notice the position of the Lantern as the bottom corner centers over the I in Presentation. When using this logo in conjunction with the tagline, Lighting your path to success, remember to use the same color font and also ensure that the tagline does not extend beyond Presentation College.

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Logos & Marks Logos & Marks

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Secondary Presentation College Stacked LogosThe same rules apply to the PC Stacked Logo as the Left-Side and Centered Lantern Logo; however everything should be centered and aligned on both sides. For example it may be necessary to change the size of the third indicator font to match the width of both Presentation and College. These logos can be accompanied with the lantern centered above (1), on the left side (2) or not used at all (3). The boxed logo (4) is another PC identifier meant to be used as is without modification. If you would like to use this logo please get the permission of the marketing department. (5) When using the college logo in conjunction with the listing of all campuses and PC virtual use this logo.

Tahoma BoldTahoma Regular

Century Gothic Italic

Presentation, College, and the third indicator should all be the same width.

(1)

(2)

(3)

(4)

PRESENTATION COLLEGEABERDEEN SD | FAIRMONT, MN| PC VIRTUAL

(5)

All non-athletic embroidery should follow one of the above examples.

Logos & Marks

Social Media LogoThe Social Media logo is to be used as the profile picture on social media sites to include: FaceBook, Twitter, and Instagram, etc., unless authorized by the marketing department.

Saints Boosters LogoThe Saints Booster logo should only be used for official Saints Booster events and/or merchandise. Please get permission to use this logo.

Presentation College Alumni LogoThe Alumni logo should only be used for official PC Alumni events and/or merchandise. Please get permission to use this logo.

Former Presentation College LogosThe former logos should never be used unless it’s for an official historical document and or presentation. Please get permission before using these logos.

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Fairmont Campus LogoThe Fairmont Campus logo is identical to the primary PC logo except for the words ‘Fairmont Campus’ in Century Gothic Italic in a Smaller font below Presentation College.

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Athletic Logos & Marks

Saints Primary Athletic Logos (with and without workmark)It is acceptable to use the athletic logo with or without the SAINTS wordmark. The colors are the same green and gold as the college color palette. (Green Pantone: 357C | Gold Pantone: 7409C)

Saints Secondary Athletic LogosIt is also acceptable to use the athletic logo with the Presentation College wordmark with or without the winged logo, though these are mainly reserved for embroidery on apparel and for stationary.


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Saints Mascot LogoThe Mascot logo is a specialty athletic logo meant to represent PC’s live St. Bernard mascot Spirit. Users must receive special permission from the marketing department to use this logo.

Saints Football Helmet LogoThe Football Helmet logo is a specialty logo for use by the football department and the marketing department. Please get permission to use this logo if you are not a member of the Football program.

NSAA LogosThe North Star Athletic Association (NSAA) is the athletic conference the PC Saints athletic teams compete in and below is the approved logo. If you need a digital copy of this logo contact the marketing department.

PC Crest LogoThe PC Crest logo is a specialty logo often used in design and on apparel. If you need a digital copy of this logo contact the marketing department.


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NAIA LogosThe National Association of Intercollegiate Athletics (NAIA) is the athletic association the PC Saints athletic teams compete in and below are the approved logos. If you need a digital copy of these logos contact the marketing department.

The Official Seal of Presentation College, the Presidential Seal, and the Nursing Seal is restricted to official college communications and documents (such as diplomas, certificates, commencement programs), presidential documents (such as inauguration, event invitations), college documents, communications and Alumni communications. (The seals should not be altered in any way other than changing the transparency to create a watermark.)

College Seals

FORMER - Presentation College SealPlease discontinue the use of this seal.

Presentation College SealThe Lantern Seal will now be used as the primary college seal.

Presentation College Nursing Seal

Presentation College Radiological Technology Seal

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Helpful Hints

Do not stretch images, logos or college marks

Do not use low resolution images, logos or college marks

Do not rotate or distort images, logos or college marks

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Below are examples of the approved email signatures for Presentation College administrative offices as well as academic units, departments, staff and faculty. Guidelines for this e-mail signature: the type specified is Tahoma, Regular, 10, 11 or 12 point. Highlighted elements of these signatures can be set in green or gold, the rest of the signature should be set in black. Text shall be formatted flush left. We suggest Presentation College faculty, staff, and departments use text rather than images for e-mail signatures.

Images in e-mail signatures may be flagged as spam, preventing them from being received. Images in emails also won’t be seen by all recipients (for example, some webmail systems hide images by default, and people with slow internet connections may turn images off). Example 1 shows a text only e-mail signature, Example 2 shows a text only email signature with a highlighted name in a larger font size (Maximum of 14 pt font size) and color (green or gold can be used).

Example 1First Last nameTitleDepartmentPresentation College1500 North Main StreetAberdeen, South Dakota 57401Tel: xxx.xxx.xxxxMobile: xxx.xxx.xxxxpresentation.edu

Like us on Facebook (hyperlink)

Example 2First Last nameTitleDepartmentPresentation College1500 North Main StreetAberdeen, South Dakota 57401Tel: xxx.xxx.xxxxMobile: xxx.xxx.xxxxpresentation.edu


If you feel that you need to include a graphic image of the school’s logo then Example 3 and 4 are the approved versions with the usage of the college logo and wordmark. Guidelines for this e-mail signature follow the same rules as the above examples. The only authorized image that can be used in the graphic version e-mail signature is the college logo or the Saints athletic logo/Do Not modify or use any other versions of the Presentation College logo/wordmark. Do not use any other image files within the e-mail signature. Do not use any by-lines, quotes, mottos or any other text in the email signature when using your Presentation College e-mail. Any questions regarding these guidelines can be directed to the Presentation College Director of Marketing.

Example 3First Last nameTitleDepartmentPresentation College1500 North Main StreetAberdeen, South Dakota 57401Tel: xxx.xxx.xxxxMobile: xxx.xxx.xxxxpresentation.edupcsaints.com


Example 4First Last nameTitleDepartmentPresentation College1500 North Main StreetAberdeen, South Dakota 57401Tel: xxx.xxx.xxxxMobile: xxx.xxx.xxxxpresentation.edupcsaints.com


E-mail Signatures

It is also acceptable to include the college mission statement and/or a confidentiality statement at the bottom of your e-mail signature block.

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Presentation College staff and faculty should never design and/or order their own business cards. The Advancement Department has a specific vendor and template that needs to be followed.

Athletic Business Cards

Front Secondary Front Back

Standard PC Business Cards

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Business Cards

E-MAIL SIGNATURES WILL BE GENERATED AT INFORMATION TECHNOLOGY

PRESENTATION COLLEGE

Standard PC Return Address Full Color (top) and One Color (bottom)

EnvelopesWhile there are many different styles and sizes of envelopes the only approved return addresses are shown below. (Top: Standard Presentation College. Bottom: Standard Saints Athletics.)

Stationary

Presidential/Official (should always be in all black)

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LetterheadAll official Presentation College and Saints Athletics correspondence should be on official Presentation College letterhead (available in the bookstore).

Stationary

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PC Standard LetterheadPRESENTATION COLLEGE1500 North Main StreetAberdeen, South Dakota 57401

PRESENTATION COLLEGE1500 North Main StreetAberdeen, South Dakota 57401

PRESENTATION COLLEGE1500 North Main StreetAberdeen, South Dakota 57401

PRESENTATION COLLEGE ATHLETICS1500 North Main StreetAberdeen, South Dakota 57401

PRESENTATION COLLEGE ATHLETICS1500 North Main StreetAberdeen, South Dakota 57401

PC Athletic Return Address


Stationary

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Our Mission - Welcoming people of all faiths, Presentation College challenges learners toward academic excellence and, in the Catholic tradition, the development of the whole person.

Saints Athletics Letterhead


Stationary

Presidential/Official Letterhead

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Web-based communications are an excellent vehicle for sharing information, media, event information, and building an online community presence. But as with all electronic communication, an Internet presence only has impact and effectiveness when information is up-to-date and accurate, and comments and requests are managed and responded to in a timely manner. Outdated information or a poorly managed presence does not reflect well.

Social Media GuidelinesIn an effort to ensure consistent messaging and brand identity, the Presentation College Advancement Department will maintain the various official PC social media channels on Facebook, Twitter, Youtube, Instagram, Linked In, etc. All other departments or offices on campus who create a PC-affiliated account must have approval from the Advancement Department prior to creation. Each page or account will have a departmental or office representative serve as a group administrator, as well as an administrator from the office of marketing and communications. Please contact [email protected] to give the college access to your page in case of emergency.

Definition of Social Media: For the purposes of these guidelines, social media includes the various online technology tools that enable people to communicate easily via the internet to share information and resources. Social media can include blogs and social networking sites like Facebook, Twitter, Youtube, and Linkedin, and more. Any web application, site, or account maintained by Presentation College that facilitates an environment for staff, faculty, students, and alumni to share information and opinions in an interactive way is included in this definition.

Target Users: The main target audience for PC social media channels is current and past PC students, faculty, and staff. Beyond that target should also be students who are interested in attending PC in the future, or those interested in PC events open to outside community members, as well as parents of current students.

Purpose: It is Presentation College’s intention to use social media as a way to reach out to the PC community by providing useful information— not limited to just news and events—but on any topics that may be of interest to our unique population.

Goals: It is the goal of our social media presence to keep our users informed, and to give them multiple, convenient methods of communicating with the college and providing feedback. Furthermore, it is our goal to increase the reputation of PC by establishing our social media channels as a source of timely and trusted information.

Responsibilities: Director of Development, Kelli Krause, will serve as the point of contact for the college’s social media channels via e-mail to [email protected]. It is the job of this individual to keep current on trends and technologies in social media and assess the potential usefulness of new technologies for the college. It is also the role of this individuals to oversee the creation of new social media accounts, grant and monitor access to various social media accounts, ensure consistent branding and messaging across social media channels, and ensure that all social media accounts and posts are in accordance with the college’s branding and identity guide.

Representing Presentation CollegeThe Presentation College social media channels will be the official social media voice of Presentation College. These pages and accounts will announce all Presentation College news when the information is approved for release to the public. If there is any question as to where information should be released, please check with the office of marketing and communications, as they are charged with maintaining the integrity of the PC brand and managing how the college is represented to a very broad audience. For college-wide events, design and content creation should always be done in collaboration with a representative from the marketing team.

Social Media Policy

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Guidelines for Social Media Accounts: Web sites and/or accounts that purport to represent information as Presentation College (including the colleges, schools, departments, divisions, offices, centers, institutes, programs, series, etc.) on any publicly available Web site must be coordinated, approved, and administered by the PC Advancement Department. This department will provide appropriate logos and further instructions. Web sites/providers that host unauthorized accounts using identification as Presentation College or its subdivisions—in name or image, including logos—will be contacted for immediate removal of accounts. The Advancement Department maintains social networking Web pages that serve as official gateways and resources to our students, faculty, staff, alumni, parents, and friends who want to connect to PC.

FacebookFacebook is a ubiquitous and rapidly growing platform for social networking and for sharing updates and information. The Advancement Department works with PC departments/offices to extend their reach to a general interest mass audience (undergraduate admissions, programs, alumni association, etc.) via the Presentation College official Facebook page (www.facebook.com/presentationcollege). Departments, programs, and offices of the college with a demonstrated need for a Facebook page should contact the Advancement Department for more information or fill out a multimedia work order at http://www.presentation.edu/advancement/multimedia-work-order/.

If you currently have a college-affiliated page, it is important to post relevantly and frequently. The College will enforce a “three-strike” policy in terms of social media maintenance. An inactive Facebook page will receive one strike for every 2 weeks without a relevant post, meaning it has to have a weekly post containing important dates, program-specific information, etc. After three strikes, the College will no longer promote your page and will take action to have your page removed from social media platforms and stream the page’s information through the main college accounts instead. The only exception to this rule is off-season athletic accounts. Providing fresh content is essential to maintaining a social media presence.

Creating Facebook Pages/GroupsPresentation College will only create Facebook pages for various departments and organizations affiliated with PC if for some reason the information cannot be utilized through the Presentation College official Page for communication about the college as a whole. PC Athletics (including individual athletic teams), the PC Alumni Association, and the PC Office of Career Development will be the only exceptions to this rule, as they reach a large, specific target audience.

However, the following pages should take their cues from the PC official page, and “share” college-wide news from that page, rather than publish the news as a primary source. All Facebook pages created after 1/01/15, must be created by the Advancement Department and will contain “PC” or “Presentation College” in their title text. This allows potential followers to find the college’s presence on Facebook. Approved groups receive a ‘like’ and link from the main PC Facebook page.

YoutubeThe Advancement Department maintains the official PC youtube.com presence(www.youtube.com/). The PC Athletic Department is the only exception to this rule, as it is necessary for athletes to have avenues where their performances can be showcased (Provided they give the password to the account to the Advancement Department). If you wish to suggest a video for the collection,

Social Media Policy

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contact the office of marketing and communications at http://www.presentation.edu/advancement/multimedia-work-order/.

TwitterTwitter is a limited communication method that allows you to post a message of up to 140 characters for viewing by those who also have a twitter account and have chosen to follow your postings. This method is very specific and requires the cultivation of an audience. Because of these limitations, it is not an optimal tool for college departments. The Advancement Department maintains an official twitter account (@PresentationPC). PC Athletics, the PC Alumni association, and the PC Office of Career Development will be the only exceptions to this rule, as they reach alarge, specific target audience. However, the following accounts should take their cues from the PC official page, and “re-tweet” college-wide news from that account, rather than publish the news as a primary source.

A college-affiliated account should tweet at least twice per week about relevant news. If you currently have a college-affiliated Twitter account, it is important to post relevantly and frequently. The college will enforce a “three-strike” policy in terms of social media maintenance. An inactive Twitter account will receive one strike for every week without a relevant post, meaning it has to have a weekly post containing important dates, program-specific information, etc. After three strikes, the College will no longer promote your page and will take action to have your page removed from social media platforms and stream the page’s information through the main college accounts instead. The only exception to this rule is off-season athletic accounts. Providing fresh content is essential to maintaining a social media presence. (All Twitter handles must be approved by the Advancement Department prior to account creation.)

InstagramInstagram is a way to communicate through a series of pictures and videos to those who also have an Instagram account and have chosen to follow your postings. This method is very specific and requires the cultivation of an audience. Because of these limitations, it is not an optimal tool for college departments. The Advancement Department maintains an official Instagram account (@PresentationPC). PC athletics will be the only exception to this rule, as they reach a large, specific target audience.

LinkedinLinkedin is a business-oriented social media platform mainly used for professional networking. The Advancement Department maintains the Presentation College page and the PC company page.

Guidelines for social media posts When a page manager is assigned, a social media form must be filled out under the Advancement Department tab in the public files of Outlook Email. When the form is signed, please send it back to the Advancement Department. If your college-affiliated page is approved, you are responsible to adhere to college graphic standards, maintain an active account, and follow all guidelines listed above. The square PC Social Media Logo is to be used on all college-affiliated Facebook pages. Inactive or “dead pages” negatively reflect the college’s online presence.

Social Media Policy

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To see what is considered an active college-affiliated account, please refer to the guidelines above. Do not post any information on social media platforms that may be considered contrary to PC’s mission as a Catholic College. Remember, our mission is to welcome people of all faiths and challenge learners toward academic excellence and the development of the whole person. The following guidelines apply to faculty, staff (including student employees), and student organizations who engage in online conversations for work-related purposes or who are asked by supervisors to use or participate in social media as part of their job responsibilities.

Online EtiquetteAs an institution on higher education in the Catholic tradition, we insist all users of PC social media sites refrain from sharing or participating in unacceptable content in any way. Those who do may be subject to College sanctions.

We define unacceptable content as anything included or linked to that:

• is being used to abuse, harass, stalk, or threaten others;• is libelous, knowingly false, or misrepresents another person;• infringes upon a copyright or trademark;• violates an obligation of confidentiality; or• violates the privacy of others.

Furthermore, we define and determine what is “unacceptable content” on a case-by-case basis, and our definitions are not limited to this list. If we delete a comment or link, we will say so andexplain why but if it’s obvious, we won’t say anything. We reserve the right to change these standards at any time without notice.

Presentation College does not respond to nasty comments or other online attacks. As long as comments don’t veer into abuse or libel, users should ignore nasty posts. Responding to negative posts only encourages and escalates the situation. Ignoring public attacks is often the best way to contain them.

Finally, online communications have a tendency to foster a sense of anonymity in which one may express things that one would never say in a face-to-face encounter. It can be tempting to use these tools to address conflict or express criticism with a sense of impunity; however, it is important to remember that when one engages in college-sanctioned social media sites, one is acting as a representative of the college and should therefore uphold the PC core values of respect, integrity, justice, compassion, and service in all interactions. Some rules of thumb for appropriate social media interaction:

• Don’t say anything online that you wouldn’t say in person.• Connect privately before responding publicly. If you encounter conflicts and/or misrepresentation online, make every effort to talk privately and directly to the person(s) involved—or find an intermediary who can do so—before publishing any posts or comments about the issue.

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Social Media Policy

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Marketing Collateral and the Production ScheduleAll marketing collateral targeting an external audience and many pieces for internal use are produced through PC’s Marketing Department, including brochures, flyers, forms, and applications. When initiating a request for marketing material, one should start by completing a Multimedia Work Order Form, available on the PC Web site at http://www.presentation.edu/advancement/multimedia-work-order/. Submitting this form as early as possible will help us plan your project’s timeline and budget up front and help us to be clear on what’s needed from the start. We recommend submitting your request a minimum of four weeks for larger projects and two weeks for smaller projects. This is merely the recommended minimum; the sooner you start this process, the smoother it will go and the more successful it will be in raising interest in your program. We do our best to give each project the attention it deserves and when a project comes in without proper time to review, plan, and develop, it unfairly takes time and resources away from others, and everyone’s projects suffer. It is incumbent upon you, the client, to leave ample time for the preparation of marketing materials. Rush jobs are strongly discouraged. When submitting a job for production it is important to have all content ready that will be needed to produce the project. Advertising for the college, its events, and its programs is handled exclusively through the marketing department. Contact the director of marketing and public relations at ext. 8378 with any requests for advertising.

Honoree Ads/Charitable Sponsorships PC maintains relationships with a number of not-for-profit organizations that request our participation in fundraising programs throughout the year, including requests for directory advertising and event program advertising (ad journals), commonly known as honoree ads. Often, several individuals on campus work with these organizations, and each receives a request for support.

Giveaway ItemsGiving away free items such as pens, mouse pads, water bottles, etc., can be an effective means of getting the word out about your program and serve as a lasting reminder after an event. Contact the Office of Marketing and Communications, which maintains a list of approved vendors and marketing partners, for assistance in designing and ordering these items.

Creating and Maintaining Web PagesAll aspects of the PC Web presence represent official communications from the college to the public and must adhere to college policies and standards regarding both content and technical structure. As such, the marketing department may remove any textual or multimedia content, Web pages, or external links that violate college policies and standards, or local, state, federal, or international laws.

PC’s rules of conduct—including all copyright rules and restriction on the use of written, graphical, video, and audio materials and data, and standards and requirements for acknowledgment of sources in academic work must be met in all aspects of the PC Web presence.

Technical Considerations• All aspects of the GCU Web presence must use the established templates and structures set forth by the marketing department.• All content must observe standards set forth in this guide and be reviewed and approved by the appropriate Web site management team.• All images must be appropriate, cropped efficiently, and sized properly for Web use. It is strongly encouraged that departments/offices contact the marketing department to format images. • Multimedia projects must be coordinated with marketing department in order to assure quality, technical standards, and accessibility.

Marketing & Web Maintenance

• All items should include the PC logo. Placement, sizing, and color of the logo must adhere to the parameters in the Logo section of this manual.

The below advice is meant for official materials not teaching aids and/or classroom materials.

• No clip art. Ever. Clip art adds clutter and is perceived as juvenile. The more stuff you have on the page, the less any of it stands out. Marketing maintains an extensive photo library of PC images and has access to reasonably priced stock photography that you can use to add visual interest to your piece without cluttering the page.

• No crazy fonts. Fonts can be a great way to add visual interest to your piece, but overly themed and highly stylized fonts are difficult to read and perceived as juvenile. If you want to use a “fun” font in your piece, be selective: make sure it is legible from a distance and don’t choose a font that undermines the sophistication of your program. NEVER use more than two different fonts on a page. This continuity will help people recognize your piece as a part of an official college event.

• Do not pull images off of Google Images, etc. Many images on the Internet are copyrighted or require a monetary charge for usage. If you need a specific image, please contact the Office of Marketing and Communications to receive help in obtaining images. Most images on Google are low-resolution and will never reproduce well.

• Follow appropriate posting guidelines. The Student Handbook outlines where and how flyers and posters may be posted on campus. Also, please be conscious of keeping our campus clean and current—remove and recycle flyers and posters after events have passed.

Self-Created Materials

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Interacting with the MediaOften, representatives of various media outlets will contact college administrators or faculty for a comment about issues regarding PC, individual members of the college community, or higher education policies and trends.

It is important that administrators or faculty not grant interviews or provide comment to reporters unless they have first consulted with the college’s marketing department. The professionals in this office can help determine the nature of the request and identify an appropriate spokesperson. They can further assist by determining the reporter’s deadline and by gathering information needed for a response.

PC has many contact points for internal and external constituents seeking information and referrals about college services, programs, and activities. It is difficult for individual departments to be aware of all aspects of college operations. Consequently, one of the roles of the marketing department is to provide centralized information and referral services for the college.

The marketing department serves as the college’s primary liaison with local, regional, national, and international media. The office provides accurate information and coordinates emergency communications with campus-based and external media. It also provides public information support and advice to faculty, administrations, and governing boards.

Tips and Techniques for Good InterviewsIf you are contacted by a reporter about any issue concerning the college, please call the marketing departments at ext. 8378 or ext. 8491 before making any comment to the reporter. Once an interview has been arranged, please consider the following tips:

• Respond quickly, and respect deadlines! The first rule when it comes to responding to members of the media is respecting their time; in doing so, your behavior not only reflects well on the college, but gives PC the best chance of being included in a story. Many times, a reporter will reach out to people at several colleges, universities, or other sources for the same information. In these cases, the early bird truly does get the worm. Please respond to all requests for information and interviews from the marketing department as soon as possible to help us accomplish our goal.

• Remember your objective. Is your purpose in doing the interview to inform, to motivate some particular action, or to inspire? Your objective will have a great impact on what you say and how you say it.

• Prepare and practice. Have in mind one or two key points that you want to get across in the finished story. Try to simplify and shorten them. You may want to practice out loud so you sound natural, informal, and confident. If it is a phone interview, keep your key points in front of you, and try to repeat them often.

• These suggestions also apply to e-mail interviews, and social media crowd-sourcing on such platforms as Twitter and Facebook. When responding to reporters’ questions in writing, be sure to include your title, double-check your spelling and grammar, and make certain you’ve conveyed what you mean in your answer. Keep your responses as concise as possible, and remind reporters how you can be reached if they have more questions.

• Begin each response with your key points, so they will be clear and isolated. Remember what the essence of your message is, and don’t go off on tangents.

Media, Photography & Fundraising

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• Think fast, but talk slowly. If a reporter is taking notes, the rate at which you speak will help with accuracy.

• Don’t feel pressured to respond instantly to a difficult question. It is okay to verbalize a pause by saying something like, “That’s a good question. I hadn’t thought of it from that viewpoint before.”

• Remember, it is not only what you say, but how you say it that communicates. An effective speaker is not necessarily polished and perfect but is energetic, enthusiastic, and direct.

• Do not let a reporter put words into your mouth. When you hear the phrases “Are you saying that…” or “Do you mean…,” proceed with caution. If you’re not comfortable with the way a question is stated, do not repeat it in your response. Go back to your key points.

• Avoid negatives. Try to phrase answers in a positive light.

• Avoid using jargon or academic talk. Look for ways to explain your point with simple illustrations or analogies from everyday life.

• Be yourself. You’re doing the reporter a favor by talking with him or her, but you are also a representative of the college. Do what you need to be comfortable in the setting, and respect the time for yourself and the reporter.

• Never forget your ultimate audience. You are talking to a reporter, but you are speaking to the people who will read, watch, or listen to the story.

• Be sure your message reinforces PC ’s overall mission. Depending on the context of the interview, your messages and key points should always support the mission of PC.

• Never answer hypothetical questions. Instead, if appropriate, respond with an actual similar case: “That’s a hypothetical question, so it is impossible to know what might happen. But let me tell you exactly what did happen in a similar case….”

Requests for Photography & FilmingThe marketing department maintains a large number of still images and a growing video library of campus scenes, landmarks, and events. Any requests from news organizations or other media for photographic images should be directed to that office. In some cases, we may need to complete a formal Photography and Media Release. Marketing also provides photography services for events that will be publicized by the college through the college magazine or other outlets.

Filming & Photography of the PC Campus Outside businesses and hobbyists occasionally seek authorization to film or photograph a particular site or building at PC’s campus or outreach locations. Any requests for filming and/or photography must be submitted in writing to the marketing department, which reviews them to determine whether they are compatible with the college’s mission and goals.

Marketing reserves the right to deny requests that reflect negatively on the college or will interfere with its routine operations. If you receive a request for filming or still photography on campus, direct the individual to the marketing department.

The Office of Admissions is the official recruitment office for all students. The office welcomes faculty


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and staff assistance in community outreach and recruitment. If you have a connection to a specific institution or organization, the marketing department can provide you with college materials for display and distribution at off-campus presentations. Materials include display boards, table banners, applications,catalogs, fact sheets, and brochures.

Fund-Raising and the Division of Institutional AdvancementThe Advancement Department develops relationships and secures philanthropic resources that enhance PC’s ability to achieve its vision and mission. Advancement accomplishes this by engaging others to improve the college and its community. Through friend raising, advocacy, and fund-raising efforts, the Advancement Department nurtures opportunities benefiting the students of PC. The office encourages, solicits, receives, and awards private gifts, bequests, and donations serving the college’s goals. Gifts are applied to academic scholarships and other programs not funded through traditional sources.


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As part of an institution of higher education, it is important to be accurate, clear, and consistent in communication. College Marketing and Communication uses the Chicago Manual of Style, currently in its 16th edition. The Chicago Manual is one of the two most followed style guides and is geared toward making the English language clear and readable.

The guidelines below are intended to be helpful and to answer your questions, not to restrict. There is room for flexibility and for personal style. Always use discretion and tailor your language for its intended audience.

Below are some common rules and exceptions.

Of particular note are the following changes between the first version of the Loyola Style Guide and this updated version. Please see the corresponding entry for full information:

Please contact Tim Beckham at [email protected] with questions or suggestions for making Presentation College’s style guide more helpful.

abbreviationsAs a rule, use full-word spellings in narrative text except where space is limited, in which case, use them consistently.

alumnus/alumna/alumni• Alumnus is male; alumni is plural. Alumni is used for mixed-gender groups.• Alumna is female; alumnae is plural.• Alum(s) is neutral and can be used in informal contexts.• List alumni in text with their degree or school and class year as follows: John Doe (BA ’87) or John Doe (SSOM ’87). The decision to use degree or school is up to the writer, according to what is appropriate in context.

a.m. and p.m.Lowercase with periods.

andAvoid starting a sentence with and.

art exhibits and art worksItalicize the name of an exhibit: PC is proud to present its latest exhibit, Arts Botanica. Individual art works, paintings, and photographs are also italicized: The Piano Lesson. See Titles of works.

board of trusteesDo not capitalize unless it’s part of the proper name: John Doe is chairperson of the Presentation College Board of Trustees. But Dr. Huber currently serves on the board of trustees of Loyola University New Orleans and Fairfield University.

butAvoid starting a sentence with but.

PBVMStands for Sisters of the Presentation of the Blessed Virgin Mary. No periods.

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Writing-Style Guide

campusCapitalize only when part of the name, otherwise do not: Fairmont Campus but Presentation College campuses. See appendix.

campus locationsGo from specific location (room) to more general (floor and building) to the campus: Nursing Building, NU24, Presentation College.

capitalization• Many proper names combine a formal name with a generic or descriptive term (Presentation College, Centers of Excellence, President Huber, the Department of Communication, the Dean’s Fund for Excellence). Capitalize only when using the full, formal title, except in the case of University. After the first mention, an official name is often replaced by the generic term alone, which should be lowercased: The Department of Communication is pleased to announce a new position. The position will greatly increase the department’s efficiency.• The preceding a proper name, even if it is part of the formal title, is lowercased in running text: Please donate to the Presentation College Annual Fund. Does not apply to titles of works. • When referring to the formal titles of two similar entities, do not capitalize the generic term they have in common even though it would be capitalized if used alone. Example: Forums will be held in the Strode Center and Presentation College campuses.

citiesFor a list of cities that may stand alone and do not require state/country identification, see state names.

class yearsPut an apostrophe before a class year: ’87. Alumni are listed as follows: John Doe (BA ’87). When referring to a class as a group, do not capitalize: the class of ’87. See also alumnus/alumna/alumni.

colons• Do not use a colon after a verb or a preposition.Correct: A resume should include educational background, work experience, and any knowledge of foreign language.Incorrect: A resume should include: educational background, work experience, and any knowledge of foreign language.• Use one space after a colon.

commasUse a comma before the last item in a series of three or more: Every heart beats true for the red, white, and blue

dashes• Do not put spaces around the em dash. Do not substitute hyphens for em dashes.• Em dash: Shows a break or dramatic pause: When I opened the door, there he was—with a knife. • Two consecutive hyphens with no spaces between words will autoformat in Word.• En dash: Indicates a range, such as a span of time or numbers: 1960s–1970s. • Space-hyphen-space to autoformat in Word. It’s cumbersome, but you have to go back in and delete the spaces.• Hyphen: used in compounds: 7-year-old girl. • Has a key on the keyboard.

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Writing-Style Guide

data• Data is a plural noun and should be used as such. The data are compelling. dates• Do not separate month and year sequences with a comma: June 2006, not June, 2006.• In an invitation or referring to events in the future, list the date first, followed by time and place.

degrees• Do not use periods: BA, PhD, MD, RN.• Since the information is parenthetical, enclose it in commas in running text: John Doe, MD, hails from Aberdeen, S.D. • Form the plural by adding s with no apostrophe: MAs.• Capitalize the formal name of a degree: Master of Science in Organizational Development.• Do not capitalize an informal degree: master’s in environmental science.• See also alumnus/alumna/alumni.

departments• Use lowercase, unless the word is normally capitalized in text: German and Russian department, biology department, sociology and anthropology department.• Capitalize a department’s full, formal name: Department of Anthropology, University Marketing and Communication. (See Chicago Manual 8.73.)

ellipsis pointsTo indicate an omission in quoted text, used three spaced periods preceded by any other necessary mark of punctuation (including any period of a previous complete sentence, which always precedes the three spaced periods).• Example in the middle of a sentence: “I had an amazing time studying in Rome. I can’t wait to go back . . . in twenty years.” • Example with previous complete sentence: “I had an amazing time studying in Rome. . . . I can’t wait to go back and visit my friends in twenty years.”

e-mail Use the hyphen. No need to capitalize.

faculty/staffThese are singular nouns referring to groups; use them as such: Our faculty is world-class. To make faculty or staff plural, use staff members or members of the faculty, etc. There is usually no need to capitalize faculty or staff in text.

health careHealth care, whether it is used as a noun or an adjective, should be written as two words and not hyphenated.

howeverAvoid beginning a sentence with however. You may, however, offset it with commas.

hyphens• When compound modifiers precede a noun, hyphenation makes for easier reading: open-mouthed gape; 50-year reunion.

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Writing-Style Guide

• The following terms should be written as one word and not hyphenated: nonprofit, multidisciplinary, interdisciplinary, preseason, multinational, postgraduate.• Adverbs that end in –ly don’t need hyphens when used as modifiers: happily married couple. The word early, although it ends in –ly, does take a hyphen because it is an adjective: early-morning light.

impactAvoid using impact as a verb unless in a physical context. In other words, resist using impact as a verb meaning “to affect.” Although this usage is becoming more common in informal speech and writing, it is hyperbolic and widely considered incorrect. Consider using affect or influence instead. (See Chicago Manual 5.202.)

initialsUse a space between initials: E. M. Forster.

InternetCapitalize. Do not capitalize web, website, or web page. See also web.

Jr. and Sr.In modern usage, Jr. and Sr. are no longer preceded by a comma: Dr. Martin Luther King Jr. was a civil rights leader.

* Compass magazineCompass is the entire title of the magazine, so you would list it like this: “The subject was mentioned in the New York Times, Chicago Sun-Times, Chicago Tribune Magazine, and Compass magazine.”

majorsDo not capitalize unless there is a proper noun: anthropology major; English major. See also departments.

MassCapitalize when referring to the religious service.

namesIn text, first reference should include full name; in later references use the last name only. Repeat the first name only to avoid confusion with someone else. See also religious orders and titles.

nonprofitNonprofit is one word, without hyphens, when used either as adjective or a noun. Not-for-profit, which is also acceptable, however, does take hyphens. See also prefixes.

numbers• Spell out one through nine, use numerals for 10 and up.• Spell out any number beginning a sentence.• Ages are hyphenated: 24-year-old man.

percentUse numerals and write out the world “percent” in running text: There was a margin of 7 percent.

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Writing-Style Guide

possessives• Singular nouns that end in s, add ’s: the class’s first graduate or PC’s strategic plan or Burns’s poems.

President of Presentation College1. On an invitation or program, first reference: Margaret A. Huber Ph.D, President, Presentation College.2. On an invitation or program, second reference: Dr. Huber• For PC publications, first reference:Presentation College President Margaret A. Huber.or Margaret A. Huber, Presentation presidentFor Presentation publications, second reference:Dr. HuberAs with any of these guidelines, use your discretion and use the term you think best fits your document and your document’s intended audience. Be consistent within a document.

religious ordersSee also President of PC.• Sisters of Charity of the Blessed Virgin Mary: First reference: Ann Ida Gannon, BVM; subsequent reference: Sister Gannon.

roomsRoom alphanumerics should be capitalized with no spaces (NU24).

saintsWhen referring to a saint by name, as in St. Ignatius or St. Joseph, use the abbreviated title St.

seasonsDo not capitalize in running text: The program will begin next fall.

semicolonsWhen items in a series involve internal commas, they should be separated by semicolons: The itinerary is as follows: St. Paul, Minnesota; Austin, Texas; Jackson Hole, Wyoming; and Green River, Utah.

spacesPut one space between sentences, not two. Put one space after a colon, not two.

split verb forms• Avoid splitting infinitives (to leave, to help, etc.):Incorrect: She was ordered to immediately return home.Correct: She was ordered to return home immediately.• Avoid splitting compound verb forms (had left, are found out, etc.).

state namesUse two-letter postal abbreviations only in addresses; spell out state names in text unless space is an issue. The following cities stand alone and do not require state/country identification: Atlanta, Baltimore, Boston, Chicago, Cincinnati, Cleveland, Dallas, Denver, Detroit, Honolulu, Houston, Indianapolis, Las Vegas, Los Angeles, Miami, Milwaukee, Minneapolis, New Orleans, New York, Oklahoma City, Philadelphia, Phoenix, Pittsburgh, St. Louis, Salt Lake City, San Antonio, San Diego, San Francisco, Seattle, Beijing, Rome, Vatican City.

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Writing-Style Guide

titles of works• Art exhibits are capitalized and italicized: The Missing Peace.• Italicize titles of books, journals, plays, paintings and individual works of art, photographs, movies, television series, and other freestanding works. The names of art works of antiquity are usually set in roman type.• Put quotes around titles of articles, chapters, television episodes, speeches, lectures, dissertations, and other shorter works.• Do not capitalize articles or prepositions within a title unless it is the first word of a title: Through a Glass Darkly (Through is a preposition and would normally be lowercased). When newspapers and periodicals are mentioned in text, an initial the, even if part of the official title, is lowercased (unless it begins a sentence) and not italicized: “The article came from the Chicago Tribune.”• Know the difference between a topic and a title. A topic can be set in regular roman type in running copy: The Dalai Lama will speak about interfaith collaboration. A title should be capitalized and set in the appropriate style: “The Dalai Lama’s speech, “Interfaith Collaboration and the Future of Religious Pluralism,” was well received.

titles, professional/academicCapitalize when they precede a name as a title; use lowercase when they follow the name or stand alone. Always place long titles after a name. Exceptions may be called for in promotional or other contexts for reasons of courtesy or politics.

United StatesSpell out as a noun: best college in the United States; abbreviate US as an adjective, and do not use periods: the US hockey team.

utilizeThe word use is preferred.

web• Do not capitalize web, website, or web page. Do capitalize Internet and World Wide Web.• Website is one word; web page is two.• When writing a URL or Web address in text, write in all lowercase with no spaces: chicagomanualofstyle.org.• The exception is LUC.edu, in which the LUC is capitalized.• Try to keep a Web address on one line. If you must break it into two, always place the period or slash at the beginning of the next line instead of at the end of the first.• In running copy, insert a period after a URL if it ends a complete sentence. • See also Internet.

ZIP codeZIP is an acronym and is in all-caps; code is lowercased.

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Writing-Style Guide

Presentation CollegeOur formal and official name is Presentation College. In less formal references, we also refer to ourselves as “Presentation” or “PC.”

The word “College” is capitalized only when it refers specifically to Presentation.– The College completed its very successful $11 million campus renovation.

(Please note: If the word is used in a generic sense, as in, “She will be attending college next fall,” use a lowercase “c.”)

President and TrusteesReferences to President Huber vary according to the publication.– Informal: President Maggie Huber, President Huber, Dr. Huber– Formal: President Margaret A. Huber, PhD.

Capitalize “trustee” only when it is used as a title before a name.– Trustee Roy A. Wise is a chair member of the Presentation College board of trustees.Capitalize “board of trustees” when it is used as the subject of the sentence.– The Board of Trustees voted to increase staff salaries by three percent next year.– She is a new member of the board of trustees.

College Buildings and Campus Locations

Strode CenterThe ‘the’ in Strode Center should be lowercase unless it starts the sentence, and Strode Center should always be capitalized. It is also acceptable to refer to it as just the Strode.

Wellness CenterWhile the Wellness Center doesn’t have an official name as of yet, both Wellness and Center should be capitalized when referring to the actual location.

North SuitesThe North Suites refers to the student housing suites on the northwest part of campus, and both North and Suites should be capitalized.

East Suites The East Suites refers to the student-housing suites on the east portion of campus, and both East and Suites should be capitalized

* When referring to both suites in the same sentence it should be written as the North and East Suites with north coming before east.

Presentation College Main BuildingThe Presentation College Main Building should always be capitalized. It is also acceptable to refer to it as the Main Building with ‘the’ in lowercase unless it starts the sentence.

Nursing BuildingThe Nursing Building should always be capitalized with ‘the’ in lowercase unless it starts the sentence. It is also acceptable to refer to it as the southeast building; however this is to be used as a reference point and not the proper name and should be lowercase.

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Writing-Style Guide

Wein GalleryThe Wein Gallery should always be capitalized with ‘the’ in lowercase unless it starts the sentence.

Campus GreenThe campus green should be lowercase.

Acronyms Acronyms are acceptable for second reference. Our style is to eliminate periods in PC acronyms.For example: the CLC.

Events“Commencement,” “Convocation,” and “Reunion” are capitalized only when referring to the specific PC events.

ClassThe word “Class” is capitalized only when it refers to a specific class.

If you have questions regarding the writing-style guide that were not covered in this guidebook please use the Chicago Manual Of Style Guide.

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Writing-Style Guide

The Advancement Department promotes Presentation College and its programs, services, and events to current and prospective students, and to the community at large. Marketing develops all recruitment, promotional, and informational materials and provides Web, writing, design, editing, and project management services to ensure clear and consistent representation of the college across all media. The office includes several areas, which are outlined below.

MarketingPhone: 605.229.8378 or 605.229.8491• PC ‘s visual identity, branding, and positioning• Design, printing, and creative services• The approval process for materials using PC identifiers• Brochure, poster, or flyer layout• Advertising• Photography & Videography

Web and Electronic CommunicationsPhone: 605.229.8378 or 605.229.8585• The PC Web site• Web and electronic content• PC’s online presence• Content management system training

Public Relations and CommunicationsPhone: 605.229.8378• Grammar, spelling, and editorial style• Interviews and addressing the media• Writing and distributing news releases• Publication of the PC Magazine and Annual Report

Graphic DesignPhone: 605.229.8585• Design and print capabilities• Letterhead and business cards• Printing turnaround times• Pricing of printed materials

Social Media ManagementPhone: 605.229.8491• Social media policy• Marketing an event/program on social media• Creating a new online college profile

Fundraising and Event PlanningPhone: 605.229.8381 or 605.229.8491• Policies and guidelines• Event planning• Alumni and Booster events• Ways to give• Black and White Ball• Golf with the Saints

Strode and Dome Usage/Rental 605.229.8496

Advancement Department

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PRESENTATION COLLEGE

presentation college- brand & style

Documents