Social Media

Excellent business tool or waste of time?

What is Social Media?

People having conversations

with friends, family, colleagues

Now we can have conversations online too!

We can now share our personal experiences

Do you know what people are saying?

Video time!

14% vs 78%

Marketing vs Recommendations

Social media a business tool

• The use of social media, as well as being a less expensive form of marketing, provides an easy way for customers to interact with the company

• We want to hear what our customers have to say

• Our customers feel connected and engaged with Proper Cloth

CIM on social media channels

Personal profile vs Business page

Twitter... Why!?!

• Lots of nonsense on Twitter

• When used well an extremely powerful tool

• Easy to find local customers

• What do people write about your product or service

Other marketing opportunities

LinkedIn

• Business to Business

• Great way to keep in touch with colleagues, peers in industry

• Groups

• Get fast and accurate answers to your business related questions

Foursquare• Location based marketing

• Reward most loyal customer

• Great PR opportunity (lunch with Mayor?)

• Sponsor local Tweet ups

• Promote the branch to people in the area

• Great to combine with charity

• Surprise and "Wow" element

QR codes

• Business card

• Promotional material

• Add to advertising

• For sale signs

• Name tags at conference

• Surprise and "Wow" element

Thank you!

• Rene Looper - Tuminds social media training

• twitter.com/tuminds

• facebook.com/tuminds

• LinkedIn.com/renelooper

On behalf of CIM Scotland