VISIBILITY ANALYSIS OF WINES PRESENTED BY CENTO VIGNE ITALIA

THE PROPOSAL

• 800 ITALIAN LABELS• 170 FOREIGN LABELS• 30 OLIVE OILS LABELS

THE SECTIONS

• CANTINE: PRODUCERS WITH MORE THAN 50.000 BOTTLES X YEAR

• VIGNE RARE: SMAL PRODUCERS• WORLD WIDE WINE: FOREIGN WINES• HOT DEALS: SPECIAL OFFERS

WHY DIFFERENT?

• Possibility to look for wines through Google Earth• Classification by wine area and not State• Many “difficult to find” wines• News interface with all Social Networks• Highest number of FANS on Facebook for a Wine

Company in Italy

HIGHEST VISIBILITY FOR ALL PRODUCERS LISTED

DATABASE OF 30.000 INDIVIDUALS WHO PURCHASED WINE ON

INTERNET IN 2011

20.000 UNIQUE CLICKS PURCHASED WITH GOOGLE ADWORDS FROM

OCTOBER TO DECEMBER 2012

FACEBOOK PAGE WITH OVER 8.000 FANS ( RANK n.1 IN iTALY)

ACTIVE ON

• YOUTUBE• FACEBOOK• TWITTER• LINKEDIN• GOOGLE+

HEAVY INVESTEMENT FOR SEARCH ENGINE OPTIMIZATION TO

GARANTEE HIGH RANK APPEARANCE

2013

• INVESTMENT ON ALL MAJOR ITALIAN BLOGS AND ONLINE MAGAZINES WINE RELATED.

• 2,200 WEB PAGES FOR 250.000 INDIVIDUALS INTERESTED IN WINE

DIRECT INDICIZATION OF KEY WORDS SUCH AS

• WITHE WINE• RED WINE• WINE ON LINE-SALES• CHAMPAGNE• CHIANTI• ZINFANDEL• AND OTHER 24 TYPES

LOGISTICS

• WAREHOUSE WITH CAPACITY OF 480.000 BOTTLES( Bartolini Bologna)

• MIXED WINES SHIPMENT WITH SECURE-BOX• FREE DELIVERY ABOVE 99 € WITH EXPRESS COURIER• TRACKING INFO TO END CUSTOMER• 1000 LABELS AVAILABLE AT ANY ONE TIME

COMPETITIVE ADVANTAGES OFFERED TO WINE PRODUCERS WITH PRODUCTS AVAILABLE ON CENTO VIGNE ITALIA

• Highest Web visibility certified via Google• Interactive action on all major Social Networks• Very efficent E-Commerce engine• Sales Prices agreed with the Producers