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PRESENTATION ABOUTZERINA MEHTA

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CHILDHOOD

She was born in washington D.C in

the united states.

Later on she moved to india with her

family.

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EDUCATION

Mrs mehta completed her schooling from J.B

petit school for girls.

She did her B.A in economics from st.xaviers

college,mumbai.

She also holds a masters degree in marketing

and advertisements from Xaviers institute of

communications.

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CAREER

She started her career as a production manager

for a play produced by pearl padamsee.

Zarina co- founded UTV along with Ronnie

Screwvala and Deven Khote in 1990.

UTV has been credited with the production of

content for India's top entertainment channels

like Zee tv, Star tv and Sony.

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The shows produced by Screwvala were Saaya

(targeted at young adults), Snakes & Ladders, Hip HipHurray (targeted at teens) and Shaka Laka Boom

Boom (targeted at kids).

In 2004, UTV launched Hungama TV, an exclusive

channel for kids.

In 2007, Screwvala conceptualised and launched UTV

Bindaas – a 360-degree Young India entertainment

channel that encompassed a channel, on-ground

events, mobile entertainment, gaming and

merchandising. The brand values of Bindaas weredefined as Fun, Frank, Fearless and Freedom and the

360-degree brand targeted Indians in the

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AWARDS AND RECOGNITION.

She was nominated for Asia pacific

screen Award in the year 2010.

She also won best producer award.

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 THANKYOU …….