Company overview• Founded 1924 (registered in 1949)• Founder(s) Adolf Dassler• Headquarters Herzogenaurach,Germany• Area served Worldwide• Key people Herbert Hainer(CEO), Robin Stalker(CFO), Erich Stamminger (CEO, Adidas Brand), Igor Landau (Chairman of the supervisory board) • Industry Clothing and consumer goods manufacture• Products Footwear,Sportswear, Sports equipment &Toiletries• Revenue €11.99 billion(2010)• Operating income €894 million(2010)• Profit €567 million (2010)• Employees 44,362 (1st quarter 2011)• Website www.adidas-group.com

History Timeline• 1920 Adi Dassler made his first shoes in

Herzogenaurach near Nuremberg in Germany at the age of 20.

• 1925 Developed the first special shoes for soccer and track and field. – Studs and spikes where introduced for the first time.

• 1947 After World War– Adi Dassler started with 47 workers– Made post war shoes using canvas and rubber from

American fuel tank.

History Timeline• 1948 The two brothers Adi and Rudi Dassler

split up due to dispute.• 1948 Adidas registered as a company named

after its founder “Adi” and “Das” Dassler.– Rudi, on the advice of an advertising agency changed

his company to Puma.• 1949 Registered the unmistakable three stripes.• 1954 Breakthrough came when Germany won

the Soccer World Cup wearing boots with screw in studs by Adidas in Hungary.

• 1960 Adidas apparel for competition and training was produced.

Corporate Mission• Strives to be the leader in sports gear and

apparel• Improving operations• Core Values

– Performance– Passion– Integrity– Diversity

• Top market position

• Strong brand name

• Geographically-diversified operations

Corporate Vision

Market Share

• Nike – 36% in United States Market

• Adidas and Reebok– 21% in United States Market– Reebok gave Adidas a 28% share in footwear

market• Puma

– 1.1% in United States

Adidas Organization Chart

Organization chart

• CEO(Adidas group) : Herbert Hainer

• CEO(Adidas Brand) : Erich Stamminger

• Member of the Executive Board (Global Operations)

: Glenn Bennett • Member of the Executive Board

(Finance) : Robin J. Stalker

MEMBERS OF THE SUPERVISORY BOARD

• Chairman of supervisory board - Igor Landau

• Deputy chairwoman - Sabine

Bauer

• Deputy chairman

- Willi Schwerdtle

• Best Sustainability Reporting for 2002 and 2004• "Ökomanager” of the year 2005• Adidas Group among Top Employers of the Year 2006• Product rated best for quality and CSR by Stiftung Warentest

in 2006• B.A.U.M. Environmental Award 2007• Re-accreditation by the Fair Labor Association in 2008• Best rating by European consumer organisations in 2009• Adidas AG has been awarded with the title "Sustainable retail

business 2009“• Adidas Group among the 100 most sustainable corporations

in the world• Inclusion in the ECPI Ethical Index EMU • Inclusion in the Vigeo Group Indexes • 2010/11 - 11 times in a row in the Dow Jones Sustainability

Index • 2011 - adidas Group selected as one of the world's most

ethical companies • 2011 continued inclusion in the FTSE4Good Index