presentatie trendwatcher vincent everts - inspiratiedag e-tourism

E-tourism 30 maart 2011

[email protected]+31647180864

@vincentewww.bit.ly/etourism

Wednesday, March 30, 2011

mailto:[email protected]


http://www.bit.ly/etourism

http://www.bit.ly/etourism

Vincent Everts?


Innovation acceleration

Innovation study trips:2008: China2009: Russia2010: Brazil


Tudou.com earlier then YouTube


Social Media

2.0


• Mijn Tools


Videoblogger


Videoblogger

Talk to Me!


• kassa


Opkomstinternet connected TV

bron: GfKWednesday, March 30, 2011


2010: 425.000



2010: 425.0002011: 820.0002013: 60%


Apple TV


Power of online Video


YouTube uploadsper minuut


YouTube uploadsper minuut

0

11

22

33

2007 I 2007 II 2008 I 2008 II 2009 I 2009 II 2010 I 2010 II


iPhone 4


Make your own company TV Channel


www.yubby.comWednesday, March 30, 2011

Automatisch zoekenop 30 video netwerken


www.yubby.comWednesday, March 30, 2011

www.yubby.com

Eerste week:2.000 ingezonden video’s300.000 unieke kijkers


Volg Vincent Everts livein zijn elektrische Leaf

- Live auto lifestats- Live streaming video- Live Google maps- Twitter met bestuurder- Twitter met de auto- Interviews


Volg Vincent Everts livein zijn elektrische Leaf


What are we going to talk about?


time consumption Web 1.0 Viral Marketing (PP) travel

RSS Explained Web 2.0 Kindleexplained Marketing 2.0 Google Adwords Tudou

Google Docs Online video elections 2.0

Multitasking Twitter Amazon Yubby Co-Creation

Google Streetview Online collaboration Social tools

Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay

news resume VMS Google trends

What are we going to talk about?


keynote:/Users/remcobron/Documents/Vincent%20Everts/Vincent%20Everts%20presentatie%202.0/vincente-keynote-versie-2.0.4.key?id=BGSlide-8




























































Web1.0


7


How do we spend our time?

4%6%

19%

33%

39%


TV: 39% 178 min.

Radio: 33% 151 min.

Internet: 19% 86 min.

Newspaper: 6% 20 min

Magazines: 4% 18 min

How do we spend our time?

4%6%

19%

33%

39%

TV RadioInternet NewspapersMagazines


Time & advertisement

Time online: 1,5 h pp/dayOnline adds €500M/yrAdds € 0,07 pp/h

TV 3 hours/day/userAdvertisement €200M public + €600 commercialadvertisment/hour TV watching € 0,06

NewsPapers 20 min/day€750M adv revenueAdds € 2,00 pp/h

Magazines18 m/dayAdvertisement €700Reclame inkomsten: € 2,50 pp/ph


Comscore: CPA/CPC You are not rewarded for what you do


Comscore: CPA/CPC You are not rewarded for what you do

85% never clicks on anything during the month3% does 80% of the clicks

80% increase in visiting websites within 2 month100% increase in search

17% increase in offline sales27% increase in online sales


• $32 billion sales• 1 Billion searches/day• Money from Adwords• Almost nothing from

Youtube, Google earth/map, gmail, apps etc


Google adwords

•Easy to set-up•Easy to budget•Price per keyword

Also onYouTube


Complexity is huge! TBG-digital


12

IMPACT ON BUSINESS


DELL Case


keynote:/Users/vincente/Desktop/nos%202020.key?id=BGSlide-71






Dell notebooks


E-commerce worldwide

2010: €500B

+15%

bron: forrester

Web influenced: €3000BWednesday, March 30, 2011

Online bestedingen

2010: 9 miljard euro

2009: 7,3 miljard euro

bron: thuiswinkel.org

Web-influenced 48 miljard


ProductinformatieSocial toolsWednesday, March 30, 2011

90% social tools

Product info

Social tools

what else do people buy

what do they recommend?

Tags of clients

What do they buy in the end?

what else?

Description of customers

reviews of the customers

review of the reviews


Customer service


It’s now mainstream!


“What are you doing in 140 characters”


LondonCalling.mobiWednesday, March 30, 2011

• s


kindle


Download everything wirelessly

Buy books wirelessly

E-ink technologie reads the best

240.000 titels

30 hours battery & fantastic userinterface

kindle


82


Tablet market in 2014

83


84


SonicView


Playmate

89


90


91


92


beta


• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks

WEB 2.0


Who talks


Blogs demografie

Bron: Technorati 2008Wednesday, March 30, 2011

Professional


7 guidelines

1. Know what you are doing2. Avoid marketing talk3. Keep it fresh4. Reinforce company’s core values5. Encourage employees to use it6. Create blogging policies7. Have fine print


RSSWednesday, March 30, 2011

RSS Readers


RSS Readers


http://www.google.nl/ig?hl=nl&source=iglk

http://www.google.nl/ig?hl=nl&source=iglk

Social Networking


Internet is pain!


Communication 2.0


Why callvia computer?


It’spersonal!


Wordprocessing 1951


Wordprocessing 1985


Wordprocessing 2008


Online collaborationWednesday, March 30, 2011

Revisionscompare


Web 2.0 Trend:Co-Creation


49


Social Media

2.0


www.vincente.nl

www.yubby.com

www.interimic.nl

[email protected]

www.twitter.com/vincente

+31647180864

Vincent Everts


http://www.vincente.nl

http://www.vincente.nl

http://www.yubby.com

http://www.yubby.com





presentatie trendwatcher vincent everts - inspiratiedag e-tourism

Travel

google earthmap

google adwords easy

commercialadvertismenthour

volg vincent

online saleswednesday

time advertisementtv

bestuurder twitter

video netwerkenwednesday