presentatie service mail

ServiceMail

TSi SolutionsGorslaan 10, 1441 RG PurmerendTel.: +31 (0)88 – 25 00 000

E-mail: [email protected]

Professionaliteit door kwaliteit

…powerfull marketing tool for the travel industryto “reach” and to “keep” customers



Professionaliteit door kwaliteit Brief history

• 1999: Travel Service International is founded • 1999: Launched a travel platform with distribution and reservation

system for holiday houses• 2001: Developed a lastminute databank for package holidays • 2004: the launch of a Travel CRS with full content of over all major

Dutch touroperators• 2004 Introduced new trade name : TSi Solutions• 2007: aquired Xentaur websolutions• 2007: aquired full ownership of Objective travel content provider

“Toeristiek” from Reed Business • 2007: aquired full ownership of travel content provider Web@Work

from Thomas Cook Netherlands• Currently specialized in a variety of sophisticated tailor-made solutions

and products for the travel industry• More than 120 staff in 4 locations: Purmerend, Enschede, Groningen

and Poland• Solid investment partners among which Innofund Twente and major

capital investors



Professionaliteit door kwaliteit Recognitions/Awards

• TSi Solutions received honourable mention “Reisrevue Innovatieveer 2008” for the product Toeristiek TravelSearch

• Top 20 position in the “Deloitte Technology Fast 50 2008”

• TSi Solutions winner of the “ReisrevueInnovatieveer 2009”. This prestigious price is awarded for the complete product portfolio and specifically for the products Toeristiek@YourSitewebservices and TS ServiceMail.

• Top 10 position in the “Deloitte Technology Fast 50 Benelux 2009”

• Top 100 position in the “Deloitte Technology Fast 500 EMEA



Professionaliteit door kwaliteit TSi Solutions product lines

• TOERISTIEK TravelSearch – Toeristiek objective content combined with touristic CRS for packages (B2B).

• TOERISTIEK UGC & ServiceMail (B2B & B2B2C).• TOERISTIEK@YourSite- content webservice for integration

Toeristiek data on consumer sites (B2B2C)• TSi WebServices- search,find & bookwebservices (B2B2C).• LANDLORD – Reservation & distribution system for holiday

houses (B2B en B2B2C).• T.O.P.S. – Touroperating Products for Specialists (B2B and

B2B2C).• YourTravelWeb - Travel2.0 web concepts (B2B2C).• TSi TravelCMS Inviso – Specialized Travel CMS with affilinet

solutions



Professionaliteit door kwaliteit TSi Travel Platform

user interfaces with seach, content and bookingpossibilities

Webservice layer for: Package search & Holiday Houses , Toeristiek data, CMS, Book- and paymentservices

All data is linked to the unique identification code (OSI)

Connectivity and import layer



Professionaliteit door kwaliteit The ultimate content combination

Toeristiek objective and detailed descriptions, searchable criteria and realistic photo’s.

Consumer reviewsPhoto’s, video’s

Commercial texts and foto’s of touroperators/suppliers.

Actual packageprices, availability and T/O extra’s includingbooking procedures into T/O backoffice.

Actual weather info Google Maps

Unique codes and coördinates make it possible to combine the various content types to an object.




• A powerful,proces driven concept for building up automated contacts between agency and its clients.

• Customers will receive relevant, personalized e-mails, specifically tailored towards their holiday, send in pre-determined intervals between time of booking and their return.

• These e-mails contain special offers for travel related products or services and dynamic check lists. It offers ample sales opportunities for cross selling of car hire, insurance, visa andothers

• The frequented contact with the customer reinforces the relationship between the customer and the travel agent.

What is ServiceMail?




• After Sales with "Welcome home” mail and the customerwill be invited to share their holiday experience(customer reviews)

• The lay-out and contents of the mails are in the house style of the agent and sent out on behalf of the agent

• It is possible to optionally extend the concept with studytripsurveys (expert reviews), newsletter module, surveytool for market and / or customer satisfaction research.

• Earnings model with banners and sponsored links (optional).

• The customer data and reviews remain the property of the travel agent

ServiceMail concept



Professionaliteit door kwaliteit White label concept

Some examples of mails from 2 different agents




Light:

• M1 Funmail• M2 Special Deal 1• M4 Reminder 1• M6 Welcome home

Medium:

• M1 Funmail• M2 Special Deal 1• M3 Checklist• M4 Reminder 1• M6 Welcome home• M8 Reminder 2

Heavy:

• M1 Funmail• M2 Special Deal 1• M3 Checklist• M4 Reminder 1• M5 Special Deal 2• M6 Welcome home• M7 Special Deal 3• M8 Reminder 2

The agent canchoose from 3 possible schedulesor design a tailormade scheme.

Tailormade schedules




M1 Funmail : 7 days after date of bookingM2 Special Deal 1 : between Mail 1 and Mail 3M3 Checklist : 10 days before departureM4 Reminder 1 : 3 days before departureM5 Special Deal 2 : 3 days after departure

(provided the trip lasts longer than 7 daysM6 Welcome Home : On the day of their return homeM7 Special Deal 3 : 4 days after returnM8 Reminder 2 : 7 days after return

Before the trip

During the trip

After the trip

→→→→→

→→→

The actual number of mails send per booking depends on the time between booking date and departure date.

When booking date and departure date are closer to each other,fewer e-mails are being sent.

Depending on the choosen mailoptions, the mails will be send as per the pre-defined schedules as stated below:

When ,where, which?




• Is being send 7 days after date of booking, withagents own text and cross sell possibilities.

• Sponsorred links can be included for additionalincome

The name Toeristiek is used for illustrativepurposes only. This will bereplaced by the name, website and email adres of the agent.

Examplevliegwinkel.nl

Advertissementwith online link to their own products(cross selling).

Bol.com

VisumExpressDe TraveldoctorGWK TravelexTNT Post

Travelguides

visa-/pasportservicevaccinations etcForeign exchange serviceForwarding of mail service

Funmail (M1)




• Is send between Mail1 (funmail) and Mail3 (checklist)

• Sponsorred advertissements:

Otto dedicated mail € 10,- discount on e,g, bathingsuits

Nuon dedicated mail home security

The name Toeristiek is purely for illustrativepurposes. This will bereplaced by the name, website and email adres of the agent.

Examplevliegwinkel.nl:

Nuon dedicatedmail.

Special deal (M2)




• Send 10 days before departure

Dynamic Checklist - items are being shown based on the relevant bookingdata. E.g. For own transport holidays different links are being included than for holidays with flights. .

• With cross sell to own products

• The checklists is build up with different categories.

The name Toeristiek is purely for illustrativepurposes. This will bereplaced by the name, website and email adres of the agent. .


The checklist is printable

Special deal (M3)




• Send 3 days before departure

• Advertisements/discountcoupons and/or cross selling:

Mini-checklist

Holland Casino

VisumExpressThe TraveldoctorGWK TravelexNuonTNT Post

Dynamic checklist as a reminder

Discount coupon for the airport casino. Is onlyshown to those travellers eith transporttype : flightand departure SPL. → coupon HCvisa-/pasportserviceVaccinatiions etc.Foreign exchangeHome securityMail forwarding service

The name Toeristiek is purely forillustrative purposes. This will be replacedby the name, website and email adres of the agent.

Special deal (M4)with mini checklist


Different banners and sponsored links.




• Is send out on the day of return

• with special offers and link to the evaluation box

Wine discount

Just EatMr. TicketWebprint

Dynamically included based on booking data E.g. if destination France . The customer will be offered a discount on French wines.online foodserviceSpecial offer: 100 free photo’s and/or 2 free cards

Direct link to the evaluationbox to shareexperience (customerreview).


In this cse the destination is no “wine”country and thereforespecial offer for wineswill not appear.

Welcome Home e-mail (M6)aftersales




Landingpage evaluatiesysteem (standaard)

Example: Toeristiek “experts” (b2b).

Customer can winnsome fabulous prizes

Tailormade examplevliegwinkel.nl:

Landing page evaluation system

Evaluation system landing page




Pre-selected if the required data from the backoffice is available. (batch delivery or xml processing)

Evaluation system survey form



Professionaliteit door kwaliteitEvaluation system

photo’s/video’s uploading



Professionaliteit door kwaliteitReviews in travelagent

application (b2b)

Ask your customersto share theirexperience after theirholiday(acco/place/region/ tips etcvia Service mail

Expert reviews (via Expert link)

Customer reviews…

Review




Logo Toeristiek is forillustration purposes only

Example vliegwinkel.nl:

A customer can sign offany time..

Sign-off page




Back office TSi mailserver

Booking/changes

cancellation

ServiceMails- …- …- …Welcome home

Evaluation system(incl. photo/video)Quality controlUGC

Database

Own qualitysystem(optional)

Booking ID

The reviews are available via T@YS webservice or can be included in the different consumer interfaces TSi is offering.

The reviews remain the property of the travel agent

Also visible in Toeristiek TravelSearch

Information can be importedin different formats.

The travelagent gets analert in case of a negativereview, in order to reactimmediately.

The flow




De campagne bestaat uit diverse mails, met elk een eigen query waarin staat geformuleerd wanneer de mail verstuurd moet worden.

Elke mail is gekoppeld aan een controle rapport.

Elke mail heeft een link naar de afmeldpagina en andere relevante informatiepagina’s.

‘Data driven’ campaign:

Every 10 minutes, the system checkes the data base for customers criteria in order to determine the relevant mails to be send out based on the pre-definedbusiness rules. The service mails will be send out full automatic.

Datadriven campaignsServiceMail




• Process driven system for building up automatic customer contacts (after sales).

• Content of the mails are highly relevant due to personalised and dynamic data

• Flexible and affordable

• Elaborate Reporting tool for clicks and management info

• Additional revenues from cross selling, banners and sponsored links

• Interactivity by hyperlinks to relevant websites/ webpages.

The advantages of TS ServiceMail



Professionaliteit door kwaliteit Elaborate reporting tool

Reporting tool

• number of e-mails deliverd• views per e-mail • clicks per link • etc.

Filtered on

• date• user• delivery of the e-mail




ServiceMail is an innovating product of TSi Solutions thatsupports the travel industry in building up quality customercontacts.

The TS ServiceMail concept offers a wide range of cross sellopportunites for additional revenues.

Interested? We are happy to answer your questions.

TSi Solutions

Sales- and ServiceMail team

Interested?

presentatie service mail

Technology

products toeristiek

rg purmerendtel

layer tsi solutionsgorslaan

travel crs

tsi solutions winner

integration toeristiek

travel industryto reach

travel service international