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© Siem

ens AG 2012. All R

ights Reserved.

Siem

ens PLM

Softw

are

©

2010. Siemens Industry Softw

are. All rights reserved S

iemens P

LM S

oftware

© Siem

ens AG 2012. All R

ights Reserved.

Siem

ens PLM

Softw

are

©

2010. Siemens Industry Softw

are. All rights reserved S

iemens P

LM S

oftware

Strategy

“You’ve got to think about big things w

hile you’re doing small things, so that all

the small things go in the right direction.”

― A

lvin Toffler

© Siem

ens AG 2012. All R

ights Reserved.

Vision Becomes R

eality M

artien Merks

Senior Vice President G

SS Global Strategy

© Siem

ens AG 2012. All R

ights Reserved.

Siem

ens PLM

Softw

are

Get C

onnected - Stay C

onnected to our: -

Siemens business

-PLM

Vision/Strategy -

Solutions delivering -

Custom

ers value

Our G

oal

© Siem

ens AG 2012. All R

ights Reserved.

Siem

ens PLM

Softw

are

Siemens business

Having the S

trength to Lead

Integrating the expanse of knowledge, expertise and technology across the

Siemens organization

One Siem

ens – The Integrated Technology Com

pany

© Siem

ens AG 2012. All R

ights Reserved.

Siem

ens PLM

Softw

are

Our PLM

Vision U

nderstanding the Industry Needs and Trends

© Siem

ens AG 2012. All R

ights Reserved.

Siem

ens PLM

Softw

are

Siemens Vision for the D

igital Enterprise

Integrating the Product and P

roduction Lifecycles

© Siem

ens AG 2012. All R

ights Reserved.

Siem

ens PLM

Softw

are

Siemens business

PLM

Related R

esearch

Topics / customer needs

Universities

Cross departm

ent know-how

and cooperation

Goal: Leverage global expertise to innovate new

products

Working areas:

Mechatronic D

esign

PLM

/ Digital Factory

Product C

onfigurators

Imaging &

Visualization

Research partners

Business partners

Use C

ases From:

Siem

ens PLM Softw

are

Corporate Technology

O

ther Business U

nits

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ens AG 2012. All R

ights Reserved.

Siem

ens PLM

Softw

are

Siemens business

Synergistic Innovation: U

nifying Product and P

roduction

Industry

Industrial Softw

are

Program

mable C

ontrol System

s

Industrial Sw

itching Technology

Industry Autom

ation Drive Technologies

Customer

Services

Industrial Autom

ation Systems

Control C

omponents and

Systems Engineering

Sensors and Com

munication

Siemens PLM

Software

Siemens W

ater Technologies

Large Drives

Mechanical D

rives

Motion C

ontrol Systems

Inside e-Car

Product Lifecycle Services

Value Services

Inverters C

NC

Controllers

Wind Turbine G

ear Units

Metals Technologies

Siemens Industry Sector

Exam

ple of Collaboration

1)P

LM-M

ES

2)

CA

M-C

NC

1)

2)

© Siem

ens AG 2012. All R

ights Reserved.

Siem

ens PLM

Softw

are

2011/12…

A Year of Continued S

uccess

© Siem

ens AG 2012. All R

ights Reserved.

Siem

ens PLM

Softw

are

Siemens business

2011/12… A Year of C

ontinued Success

Our

Market

Position and

Grow

th

Key

Custom

er S

uccess

Expanding

the Value of our

Portfolio

Organizing to serve

you better

Delivering on our Vision

© Siem

ens AG 2012. All R

ights Reserved.

Siem

ens PLM

Softw

are

Siemens business


ontinued Success

O

utgrew the overall M

CA

D m

arket

Gained m

arket share in CA

x over our primary com

petitors

Overall leadership in cP

DM

market

O

verall leadership in Digital M

anufacturing market

Indirect revenue grew

to 27% recognizing the requirem

ent to support sm

all suppliers who need access to P

LM technology

© Siem

ens AG 2012. All R

ights Reserved.

Siem

ens PLM

Softw

are

D

aimler

B

AE

System

s Subm

arine Solutions

Johnson C

ontrols

Boeing

P

rocter & G

amble

G

M

S

pace System

s/Loral

Local Motors

L’O

REAL

JS

C K

UZN

ETS

OV

Hi-P

(Shanghai) P

recision Tooling Co.

Siemens business


ontinued Success

“Siem

ens PLM

Softw

are’s partnership, and dedication …

contributed to both our com

panies’ success,”

“…we needed a scalable,

responsive, and comprehensive

PLM

solution,”

“The openness of the Siemens

PLM Softw

are will …

help us im

prove, the solutions we use

throughout Boeing.”

“Siem

ens’ robust PLM

and Lifecycle Engineering softw

are has helped us secure an engineering com

petitive advantage…

”

“…we conducted a thorough

selection process… Siem

ens PLM

Software proved to be the

best vendor for BAE Systems to

partner with..”

“Our 10-year agreem

ent reinforces the clear objective of D

aimler AG

to use the most

advanced technology in the industry …

”

© Siem

ens AG 2012. All R

ights Reserved.

Siem

ens PLM

Softw

are

Introduced A

ctive Workspace

A

cquired Vistagy

N

X 8

Teamcenter 9

Tecnom

atix 10

Solid E

dge ST5

Siemens business


ontinued Success

© Siem

ens AG 2012. All R

ights Reserved.

Siem

ens PLM

Softw

are

Siemens business


ontinued Success

Form

alized the creation of an industry organization:

Staffed w

ith senior industry experts

Cross-functional responsibility

Focused on key vertical industry processes

C

hartered to deliver solutions around the way each

industry works

Organizing to serve

you better

© Siem

ens AG 2012. All R

ights Reserved.

Siem

ens PLM

Softw

are

HO

W?

G

ET IN

VO

LVED

!

C

OLL

AB

OR

ATE!

Organizing to serve

you better

Siemens business


ontinued Success

© Siem

ens AG 2012. All R

ights Reserved.

Siem

ens PLM

Softw

are

Page 18

Siemens business


ontinued Success

H

D-P

LM investm

ents delivered in every new product

Intelligently Integrated Inform

ation Future-proof Architecture

HD U

ser Experience

© Siem

ens AG 2012. All R

ights Reserved.

Siem

ens PLM

Softw

are

Page 19

Our PLM

Vision

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ens AG 2012. All R

ights Reserved.

Siem

ens PLM

Softw

are

Page 20

Our PLM

Vision M

apping Industry Needs

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ens AG 2012. All R

ights Reserved.

Siem

ens PLM

Softw

are

Page 21

Our PLM

Vision P

rioritizing the Key Industry Trends

text text

text text

Big data

Evolving product complexity

Integrated Systems

Com

putational expansion

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ens AG 2012. All R

ights Reserved.

Siem

ens PLM

Softw

are

Page 22

Major Industry Trend: “B

ig Data”

“Big D

ata” Phenom

enon

Digital data has grow

n 9x in 5 years

90% of the digital data is

unstructured

Multiple types and authors of

product data

Relevant data exists in m

ultiple repositories

R

ole-based viewing, searching &

navigation critical

A decade of D

igital Universe G

rowth: S

torage in Exabytes

2005 2010

2015

Source: ID

C

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ens AG 2012. All R

ights Reserved.

Siem

ens PLM

Softw

are

Page 23

Our PLM

Vision Major Industry Trend: “B

ig Data”

Big data technologies describe a new

generation of technologies and architectures, designed to econom

ically extract value from very large volum

es of a w

ide variety of data, by enabling high-velocity capture, discovery, and/or analysis.

© Siem

ens AG 2012. All R

ights Reserved.

Siem

ens PLM

Softw

are

Page 24

Our PLM

Vision M

ajor Industry Trend: Evolving P

roduct Com

plexity

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ens AG 2012. All R

ights Reserved.

Siem

ens PLM

Softw

are

Page 25

Our PLM

Vision S

ystems E

ngineering: Em

powering E

ngineers to deal w

ith complexity

Custom

er

Vehicle requirements

Plant, P

rocess

System

Sub-system

Com

ponent

Engineering definition Vehicle definition

ENGINEERING

VIEW

CUSTOM

ER VIEW

System

D

esign

Sub-S

ystem

Design

Com

ponent D

esign

System

Validation

Sub-S

ystem

Validation

Com

ponent Validation

Implem

entation

Mechanical

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ens AG 2012. All R

ights Reserved.

Siem

ens PLM

Softw

are

Page 26

Major Industry Trend: Integrated System

s Integrating users and enterprise applications

O

rganizations will need to im

prove data access, standardization and interoperability.

Tight integration of PLM

and ER

P and business context tools

are critical to bring the value of data to decision m

akers

C

omplexity drivers requires

stronger IT foundation to enable visibility to all aspects of product lifecycle, w

ithin and outside the enterprise.

© Siem

ens AG 2012. All R

ights Reserved.

Siem

ens PLM

Softw

are

Page 28

Major Industry Trend: C

omputational Expansion

Y

our cell phone has more com

pute power than N

ASA

circa 1969

A

Sony P

layStation has the pow

er of a military supercom

puter of 1997

S

martphones and tablets represent over 90%

of the net-new grow

th

B

y 2016, at least 50% of enterprise em

ail users w

ill rely primarily on a brow

ser, tablet or mobile client

P

LM expands across the enterprise and beyond

Source: ID

C

© Siem

ens AG 2012. All R

ights Reserved.

Siem

ens PLM

Softw

are

Page 29

The architecture must

evolve with the custom

er

Information m

ust be delivered in context

Information m

ust be Intelligently Integrated

Our PLM

Vision Foundational P

rinciples to Achieve the V

ision

Extract value from

“Big D

ata”

Manage grow

ing product complexity

Integrated system

s & com

putational expansion

Q

uickly adopt new technology &

devices

E

nable extended users across the lifecycle

B

ring users and information together in

an easy/familiar environm

ent

© Siem

ens AG 2012. All R

ights Reserved.

Siem

ens PLM

Softw

are

Page 30

Our PLM

Vision E

ngineering is a Decision M

aking Process…

The Engineering Process is a decision m

aking process (often iterative) in w

hich the basic sciences, mathem

atics, and engineering sciences are applied to convert resources optim

ally to meet a stated objective.

Am

ong the fundamental elem

ents of the design process are the establishment of

objectives and criteria, synthesis, analysis, construction, testing and evaluation.

Smarter D

ecisions….

B

etter Products

© Siem

ens AG 2012. All R

ights Reserved.

Siem

ens PLM

Softw

are

Page 31

Our PLM

Vision H

D-P

LM V

ision

Revolutionize the W

ay Com

panies Develop and M

anufacture Products…

…through sm

arter decision-making

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ens AG 2012. All R

ights Reserved.

Siem

ens PLM

Softw

are

Page 32

Our PLM

Vision H

D-P

LM Technology Innovations


ation HD User Experience

Future-proof Architecture

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ens AG 2012. All R

ights Reserved.

Siem

ens PLM

Softw

are

Page 33

Our PLM

Vision H

D-P





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ens AG 2012. All R

ights Reserved.

Siem

ens PLM

Softw

are

Page 34

Our PLM

Vision R

equirements D

riven Developm

ent

Open/C

lose Time

Obstruction

Aperture

Requirement:

Open/ close tim

e to meet

market expectation

Criteria: O

verall cycle - 7.6 sec. R

etract target - 6.5 sec. Tilt target - .9 sec.

Requirement:

Custom

er forum - S

un roof aperture needs to increase

Criteria: Increase runner to m

aximum

size m

eeting roof crush properties

Requirement:

During closure roof m

ust reverse if obstructed

Criteria: M

aximum

pressure on obstruction not to exceed 40N

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ens AG 2012. All R

ights Reserved.

Siem

ens PLM

Softw

are

Page 35

Our PLM

Vision Intelligently Integrated Inform

ation

Manage inter-related inform

ation

Multi-C

AD

Multi-discipline

M

ulti-domain

M

ulti-data sources

Partners and suppliers

To enable

Collaboration

E

fficient decision making

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ens AG 2012. All R

ights Reserved.

Siem

ens PLM

Softw

are

Page 36

Our PLM

Vision H

D-P





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ens AG 2012. All R

ights Reserved.

Siem

ens PLM

Softw

are

Page 37


Key attributes to support unique business strategies

Open

Scalable Flexible

Seam

less continuous upgrade approach: enhance the system

but don’t leave data behind S

tandards based support for enterprise ecosystem

Transparent adjustment

to needs based on dem

and Four-tier architecture:

add new technologies

as available

Configurable m

odel to support unique business strategies D

ata model extensibility

through BM

IDE

: define behavior w

ithout coding

DIV

ISIO

NA

L

SU

PP

LIER

/ JO

INT V

EN

TUR

E

CE

NTR

AL

Client tier

web tier

Enterprise tier

Resource tier

Thin R

ich

Container

Services

Transaction

Services

DB

MS

FILE

S

App

CO

NTIN

UO

US

UP

GR

AD

E A

PP

RO

AC

H

DIS

CO

NTIN

UO

US

AP

PR

OA

CH

© Siem

ens AG 2012. All R

ights Reserved.

Siem

ens PLM

Softw

are

Page 38

Future Proof Architecture

The Codex of PLM

Openness

Objective: D

evelop a comm

on understanding on openness of IT systems in

the context of PLM

.

Categories of openness include:

Interoperability

Interfaces

Infrastructure S

tandards

Expandability

Architecture

Supporting the Codex of PLM

Openness is com

pletely consistent w

ith our long-standing open business model

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ens AG 2012. All R

ights Reserved.

Siem

ens PLM

Softw

are

Page 39

Our PLM

Vision H

D-P





© Siem

ens AG 2012. All R

ights Reserved.

Siem

ens PLM

Softw

are

Page 41

Our PLM

Vision The A

ctive Workspace: D

ecision Support E

nvironment A

ctive

High P

erformance

Personalized

Intuitive

Context Aw

are

Smarter decisions,

better products

© Siem

ens AG 2012. All R

ights Reserved.

Siem

ens PLM

Softw

are

Page 42

2012 Solutions D

elivering on the Vision

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ens AG 2012. All R

ights Reserved.

Siem

ens PLM

Softw

are

Page 43

Solutions delivering H

D-P

LM Foundational P

illars



HD User Experience

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ens AG 2012. All R

ights Reserved.

Siem

ens PLM

Softw

are

Page 44

Solutions delivering D

elivering on the Vision – N

X




Open, Scalable

High performance

standards-based environm

ent

Usability Sm

art interface with in-

context access to PLM data

Multi-disciplinary

Integrated solutions for com

plete product engineering

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ens AG 2012. All R

ights Reserved.

Siem

ens PLM

Softw

are

Page 45



X




Open, Scalable

High performance


ent

Usability Sm



Multi-disciplinary



Systems Engineering

Product Design

Simulation

Documentation

Reuse

© Siem

ens AG 2012. All R

ights Reserved.

Siem

ens PLM

Softw

are

Page 46



X




Open, Scalable

High performance


ent

Usability Sm



Multi-disciplinary



© Siem

ens AG 2012. All R

ights Reserved.

Siem

ens PLM

Softw

are

Page 47


elivering on the Vision -- N

X




Open, Scalable

High performance


ent

Usability Sm



Multi-disciplinary



© Siem

ens AG 2012. All R

ights Reserved.

Siem

ens PLM

Softw

are

Page 48


elivering on the Vision – Team

center




Performance, Q

uality and Deploym

ent: The underpinnings of our

architecture

Usability Team

center is made for you!

Enterprise Foundation The backbone for

Intelligently Integrated inform

ation

© Siem

ens AG 2012. All R

ights Reserved.

Siem

ens PLM

Softw

are

Page 49

Solutions delivering Team

center Mobility: C

ollaboration & R

eporting

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ens AG 2012. All R

ights Reserved.

Siem

ens PLM

Softw

are

Page 50


elivering on the Vision -- Tecnom

atix




Standards based integrations

Integrated live 3D work

instructions technologies

Usability Dynam

ic framew

ork Plant Sim

ulation interface Structured m

anagement of

alternative studies

Integrated tools

Smart Search Functionality

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ens AG 2012. All R

ights Reserved.

Siem

ens PLM

Softw

are

Page 51

Solutions delivering H

D-P

LM Foundational P

illars



HD User Experience

Learn more about these solutions during today’s sessions:

© Siem

ens AG 2011. All R

ights Reserved.

Siem

ens PLM

Softw

are

Page 53

Custom

ers value M

ET

Challenge:

D

evelop products that combine

elegance and safety

Optim

ize helmet construction in the

early stages of the development cycle

M

anage intricate surfaces with m

any com

plex nodes Solution:

NX for the 3D

modeling of concept

sketches and for complex surface

modeling

Results:

R

apid prototyping of full-scale models

with centesim

al accuracy

Ability to certify production tooling

feasibility in the virtual domain

"Before the adoption of N

X, our developm

ent cycle took 12 to 14 months;; w

ith NX, w

e’ve reduced our developm

ent cycle to 6 to 8 m

onths.

M

atteo Tenni

Product Engineer

© Siem

ens AG 2011. All R

ights Reserved.

Siem

ens PLM

Softw

are

Page 54

Custom

ers value A

CC

ION

A W

indpower

Challenge:

P

romote sustainability w

hile producing energy at a com

petitive price

Consolidate and expand globally Increase

productivity in R&

D and im

prove product developm

ent process

Better m

anage project documentation

Im

prove workflow

control - engineering change m

anagement process

Solution: NX and Team

center

Integrated design and managem

ent

Usability and effectiveness of softw

are solutions, especially flexibility of synchronous technology

A

bility to manage com

plex structures

Fast deployment tim

e and staff training

“Synchronous technology

allows easy m

odifications of the com

ponents, even those designed by suppliers using other C

AD

systems.”

M

iguel Núñez

Engineering D

irector

© Siem

ens AG 2011. All R

ights Reserved.

Siem

ens PLM

Softw

are

Page 55

Custom

ers value A

ndreani Design

Challenge:

A

ddress demanding engineering

requirements beyond design

R

educe product development cycle

time and costs

D

ecrease outsourced processes Solution:

NX for all product developm

ent R

esults:

Expanded services

Faster turnaround

R

educed project costs

Less outsourcing

Greatly im

proved collaboration with

partners and customers

N

ew orders up: m

ore customers

requesting engineered designs

"When the need em

erged to expand our services from

design to engineering, I found N

X to be the m

ost natural and efficient choice."

Pierangelo Andreani

© Siem

ens AG 2011. All R

ights Reserved.

Siem

ens PLM

Softw

are

Page 56

Custom

ers value A

dams G

olf

Challenge:

•A

dapt to dynamic industry

•E

xecute flexible business practices •

Com

ply with golf rules and regulations

•D

eliver innovative products to market

faster than competitors

Keys to success

•More this afternoon…

..

© Siem

ens AG 2011. All R

ights Reserved.

Siem

ens PLM

Softw

are

Page 57

Summ

ary

Having the

Strength to Lead

Understanding the

Needs &

Trends

Delivering on a

Vision for Success

Delivering better, m

ore pow

erful systems

Solutions that speak your language

Making com

plex data easy to w

ork with

© Siem

ens AG 2012. All R

ights Reserved.

Siem

ens PLM

Softw

are

Page 58

Stay connected to our:

Com

pelling vision

S

olutions Delivering on the vision

W

ays to serve you better

presentatie martien merks

Business

siemens siemens robust

siemens business201112

siemens industry software

siemens vision

siemens businesshaving

plm technology siemens

trends siemens ag

customers value siemens