presentatie friday afternoon sessie mediact over google analytics
DESCRIPTION
TRANSCRIPT
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Optimale inrichtingGoogle AnalyticsAndre Scholten, Web Analytics Consultant
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André Scholten
http://andrescholten.nl
http://twitter.com/AndreScholten
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Agenda
Scripts
Inrichting Google Analytics
Google Analytics + Tools
Q&A (mag ook tussendoor)
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De basiskaal
<script type="text/javascript"> var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-12345-1']); ??? _gaq.push(['_trackPageview']);</script>
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De basis
_gaq.push(['_setAllowAnchor', true]);_gaq.push(['_setCampaignCookieTimeout', 2592000000]);_gaq.push(['_setDomainName', '.website.nl']);_gaq.push(['_setSessionCookieTimeout', 1800000]);_gaq.push(['_addIgnoredOrganic', 'www.website.nl']);
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Labels
_gaq.push(['_setCustomVar', 1, 'Demografie', ‘vrouw|brildragend', 3]);
5 slots
1. Bezoeker2. Bezoek3. Pagina
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Meting incompleet
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Script aanvullenUitgaande links
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Script aanvullenDownloads
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Script aanvullenDe javascriptlozen
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Script aanvullenTijdmeting
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Script aanvullenGoogle Image Search
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Script vervangenAsynchronous
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Campagne tagging
Google Analytics
Affiliates
SEO
AdWords
Offline(Paid) Links
Banners
CRM
Surveys
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Campagne tagging
http://www.winkel.nl/
?utm_source=affiliate&utm_medium=cpl&utm_campaign=affiliate-45612&utm_content=tekstlink&utm_term=zoekwoord&utm_nooverride=0
http://www.winkel.nl/
?utm_source=nieuwsbrief&utm_medium=email&utm_campaign=nieuwsbrief-jan&utm_content=artikel3
&utm_nooverride=1
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Campagne taggingStijlgids
email / e-mail / Email / E-Mail / e-Mail / Nieuwsbrief / Mailing
cpc / cpl / cpa / cps / cpm
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Profielen
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Profielen
Meetscript Profiel 1
Profiel 2Filter
Profiel 3Filter
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ProfielenOngefilterd
Meetscript Ongefilterd
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Referrals bewaren
http://www.winkel.nl/?utm_source=affiliate&utm_medium=cpl&utm_campaign=affiliate-45612&utm_content=tekstlink
Affiliatewww.fiets.nl
www.winkel.nl
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Referrals bewaren
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Referrals bewarenExtra’s
Van alle campagnes verwijzende sites bekijken Affiliates die adverteren in Google monitoren Sitelinks analyseren Zoekgebied analyse (in NL of alle resultaten) Verwijzende URLs rapport ipv verwijzende domeinen
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SEO Rankings
Meer info, google: “seo rankings meten”
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IP filters
212.178.115.202
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Interne Campagnes
http://www.kras.nl/specials/duitslandvoordeelweek?int-camp=duitsland-voordeelweek
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Interne Campagnes
http://www.kras.nl/specials/duitslandvoordeelweek?int-camp=duitsland-voordeelweek
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Mail filter
Meer info, google: “webmail analytics”
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Profielen
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Tools
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Better GA
1. Auto Access Your Google Analytics Account2. Auto Expand Navigation For Google Analytics3. gaDeAnalyse (textbox size)
4. Add Search to Google Analytics Keyword Reports5. Change Menu Item Defaults For Google Analytics6. Cleaner Profile Switching7. Export To Google Docs from Google Analytics8. Google Analytics Absolute Conversion9. Google Analytics Full Screen Reports10. Add Profile Settings Link to Google Analytics11. Google Analytics Advanced Date Selection12. GA Quick Content Search13. Google Analytics Row Limit Link14. Google Analytics Table Sorting15. Google Insights For Analytics 16. Social Media Metrics
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Live HTTP Headers
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Live HTTP Headers
http://www.google-analytics.com/__utm.gif?utmwv=1.3&utmn=2114337524&utmcs=UTF-8&utmsr=1280x1024&utmsc=24-bit&utmul=nl&utmje=1&utmfl=10.0%20r45&utmdt=%C2%A0%20Eenvoudig%20de%20statistieken%20van%20je%20concurrenten%20in%20de%20war%20schoppen%20met%20Google%20Analytics%C2%A0%7C%C2%A0Webanalisten.nl&utmhn=www.webanalisten.nl&utmhid=794801110&utmr=0&utmp=/beheer/techniek/eenvoudig-de-statistieken-van-je-concurrenten-in-de-war-schoppen-met-google-analytics.html&utmac=UA-4220368-1&utmcc=__utma%3D195590186.1268809608.1231166981.1271753036.1271767707.106%3B%2B__utmz%3D195590186.1271767707.106.34.utmcsr%3Dfeedburner%7Cutmccn%3DFeed%3A%2Bwebanalisten%2B(Webanalisten.nl)%7Cutmcmd%3Dfeed%3B%2B
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Live HTTP Headers
http://www.google-analytics.com/__utm.gif?utmwv=1.3&utmn=2114337524&utmcs=UTF-8&utmsr=1280x1024&utmsc=24-bit&utmul=nl&utmje=1&utmfl=10.0%20r45&utmdt=%C2%A0%20Eenvoudig%20de%20statistieken%20van%20je%20concurrenten%20in%20de%20war%20schoppen%20met%20Google%20Analytics%C2%A0%7C%C2%A0Webanalisten.nl&utmhn=www.webanalisten.nl&utmhid=794801110&utmr=0&utmp=/beheer/techniek/eenvoudig-de-statistieken-van-je-concurrenten-in-de-war-schoppen-met-google-analytics.html&utmac=UA-4220368-1&utmcc=__utma%3D195590186.1268809608.1231166981.1271753036.1271767707.106%3B%2B__utmz%3D195590186.1271767707.106.34.utmcsr%3Dfeedburner%7Cutmccn%3DFeed%3A%2Bwebanalisten%2B(Webanalisten.nl)%7Cutmcmd%3Dfeed%3B%2B
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Copy Goals
29 vakjes/vinkjes per doel
X20
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Data Feed Query Explorer
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Excellent Analytics
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Overig
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