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Photos are the Story Engage Your Audience Nationale Uitgeefdag November 2012 1 © Scoopshot 2012

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  • 1. Photos are the StoryEngage Your AudienceNationale Uitgeefdag November 2012 Scoopshot 2012 1

2. 2Scoopshot / Xavier Aguirre 3. Be relevant11/12/2012 3 4. Be visual 5. Scoopshot / Julius Mendoza 6. Fresh Eyewitness photosConstant stream of photos and videosfrom around the world 7. What is Scoopshot? A free application to capture newsworthyphotos and videos An on line store designed for newsmedia professionals to acquire eyewitness content And more. 8. Crowdsourcing process - media Mobile photographer shoots a photo or video, sets a price and sends it via Scoopshot Journalist buys fresh eyewitness content from the on-line store. 9. Set them tasks Create tasks and get the content you need!Send The Herald photos from Gatwick Outdoor Festival, 20 reward Media selects from a heat map where the Task is sent (location and range). Orange means hot = lots of Scoopshot photographersScoopshot currently has a network of 152,000 mobilephotographers in 160 countries. All of them can beaccessed instantly via the ecosystem. 10. Get the content you needSet them Tasks 11. Scoopshot 2012 12 12. Hyperlocal, national or global 13. Scoopshot in media every day 14. Scoopshot PROThousands of registered and qualifiedFreelance Photographers - Pro and Am.1. Send assignment to selected freelancers2. Receive quotes, compare cost & quality3. Assign optimal freelancer4. Receive photos5. Automatic payment no billing Benefits: 1. Large pool to draw from > find the rightfreelancer at the right price 2. No admin manage all communicationfrom one place in minutes 3. No billing payment done via the systemautomatically 15. Complete ecosystemRights PaymentsmanagedmanagedTask setting 16. Scoophot Promo:Unique way to interact with a brand3. Audience Engagement1. Push notification 2. Branded, highly4. Photos visual task, e.g: published on a Spot the Alfacampaign Romeo in Londonsite, and Facebook + advertisers 17. https://store.scoopshot.com/race/70 https://store.scoopshot.com/race/82 http://www.fiat.fi/fotoralli 18. Different Media Different Needs Online only Constant stream of content, locally or globally: Scoopshot Regional & Local News: Hyper local content with low cost: Scoopshot Engaging campaign offering to your advertisers:Scoopshot PROMO Regional & National News, Magazines: Constant need for Freelance Content: Scoopshot PRO Engaging campaign offering to your advertisers:Scoopshot PROMO Ad Agencies, Corporations, Directories Constant stream of content, locally or globally: Scoopshot Constant need for Freelance Content: Scoopshot PRO Scoopshot 201220 19. #viral11/12/2012 P2S Media Group Inc. 2012 21 20. Dank voor uw [email protected] Scoopshot 201222 21. Scoopshot 2012 23 22. There is a camera in everyones pocket11/12/2012 P2S Media Group Inc. 2012 24 23. 11/12/2012 P2S Media Group Inc. 2012 25