presentatie andré kwakernaat
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André Kwakernaatfounder of online accounting
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Google Glass
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‘I have a dream’
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“If I had asked my customers what they wanted, they would have said a faster horse.” Henry Ford
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Kiezen
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Simon Sinek, The golden circle
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Overmorgen
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Overmorgen
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Challenge Status Quo
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Disruptive
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Massa is Kassa
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Meet expectationsCreates satisfaction
Marketing focus on transactions
Focus on customer value
low
high
marketing spending per customer
high
low
reaction on a market demandshort term thinking
transaction based management
creating the demandlong term thinking
value based managementBrand Value Pyramid
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Red ocean
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“Your product isyour promotion”
Meet expectationsCreates satisfaction
Marketing focus on transactions
Meet desiresCreates committment
Marketing focus on relationships
Meet unrecognised
needsCreates evangelism
Marketing focus on value innovationFocus on customer value
low
high
marketing spending per customer
high
low
reaction on a market demandshort term thinking
transaction based management
creating the demandlong term thinking
value based managementBrand Value Pyramid
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Blue ocean
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Olaf van Hoek
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Nieuwe business modellen
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Boekhoudingi BTWi Jaarrekeningi Fiscaali
InkoopfacturenVerkoopfacturenKasboekBetalingenIncassoBankafschriften
VJP
JaarrekeningBTW aangifte
VPB
Productiestraat
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De Markt
Uw Kantoor
ProductiestraatWebservices
CQRS
Bank
SBR
RapportagesKPI’s
Portal
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BAPI
BTW Rapport
Genereren BTW
www.belastingdienst.nl
- Grootboekkaart - Kolommenbalans
BTW spreadsheet
Aangifte pakket
www.belastingdienst.nl
BAPI
Genereren BTW
XBRL BTW
Documentbeheer
Bewijslast
DigiPoort
www.belastingdienst.nl
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Bankafschriften
2010: 1.383.1342011: 3.082.3742012: 4.050.421
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36.051 rekeningen
1.070 aanvragen
7.869 koppelingen 25%
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44.876 rekeningen
199 aanvragen
9.724 koppelingen 22%
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Nog steeds niets!
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Boekingen
2010: 25.119.5252011: 29.262.5262012: 37.355.895 (>102.000 per dag, >70 per minuut)
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Je bent nooit 100% safe, dus denk dat ook niet!
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Zeker Online
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Beheer administratie
ICT beheer processen
Security
Functionaliteit
Keurmerkstart 2011/20122013 overgangsjaar2014 iedereen
Juridisch
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Social engineering research
Voelen werkt 1000x beter dan vertellen
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Simon Sinek, The split
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Website
KnowledgebaseTelephone Twitter
Contracts
E-MailChat
FB
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100% Cloud Company
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Social Media Infrastructure
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Film tijdreizen
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E-NOUGHGET CONNECTED andrekwakernaat